TEDxJaffa 2012
Ronny Edry: Israel and Iran: A love story?
Izrael i Iran: Ljubavna priča?
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Kada se rat između Izraela i Irana činio neizbježan, izraelski grafički dizajner Ronny Edry je na Facebooku objavio plakat sebe i svoje kćeri s dubokom porukom: "Iranci..mi [srce] vas." Ostali Izraelci su ubrzo izradili vlastite postere s istom porukom -- i Iranci su jednako odgovorili. Jednostavan čin komunikacije inspirirao je nevjerojatan broj Facebook zajednica poput "Izrael voli Iran", "Iran voli Izrael", pa čak i "Palestina voli Izrael"
Ronny Edry - Graphic Designer
Ronny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country." Full bio
Ronny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country." Full bio
Double-click the English transcript below to play the video.
00:16
On March 14, this year,
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14. ožujka ove godine,
00:19
I posted this poster on Facebook.
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objavio sam ovaj plakat na Facebooku.
00:22
This is an image of me and my daughter
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Ovo je slika mene i moje kćeri
00:24
holding the Israeli flag.
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koja drži Izraelsku zastavu.
00:27
I will try to explain to you about the context of why
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Pokušat ću vam objasniti kontekst zašto
00:30
and when I posted.
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i kada sam to objavio.
00:33
A few days ago, I was sitting waiting
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Prije par dana, sjedio sam čekajući
00:36
on the line at the grocery store,
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u redu u trgovini,
00:38
and the owner and one of the clients
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vlasnik i jedan od kupaca
00:41
were talking to each other,
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su razgovarali,
00:43
and the owner was explaining to the client
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vlasnik je objašnjavao kupcu kako
00:45
that we're going to get 10,000 missiles on Israel.
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ćemo ispaliti 10,000 projektila na Izrael.
00:48
And the client was saying, no, it's 10,000 a day.
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A kupac je rekao, ne, ispaliti ćemo 10,000 na dan.
00:53
(Laughter)
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(Smijeh)
00:56
("10,000 missiles") This is the context. This is where we are now in Israel.
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("10,000 projektila") To je kontekst. To je gdje smo sada u Izraelu.
01:01
We have this war with Iran coming for 10 years now,
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Ovaj rat s Iranom dolazi već 10 godina
01:04
and we have people, you know, afraid.
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i mi, ljudi smo, znate, uplašeni.
01:08
It's like every year it's the last minute
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Kao da je svake godine posljednja minuta
01:11
that we can do something about the war with Iran.
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da učinimo nešto u vezi rata s Iranom.
01:14
It's like, if we don't act now, it's too late forever,
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Kao da, ako ne djelujemo sada, će biti prekasno,
01:18
for 10 years now.
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i tako već 10 godina.
01:20
So at some point it became, you know, to me,
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U jednom mi je trenutku postalo, znate,
01:22
I'm a graphic designer, so I made posters about it
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ja sam grafički dizajner, pa sam
napravio plakate o tome
napravio plakate o tome
01:25
and I posted the one I just showed you before.
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i objavio onaj koji sam vam pokazao maloprije.
01:29
Most of the time, I make posters, I post them on Facebook,
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Većinom napravim plakate, objavim ih na Facebooku,
01:32
my friends like it, don't like it,
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moji prijatelji kliknu Sviđa mi se, ne kliknu,
01:34
most of the time don't like it, don't share it,
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uglavnom im se ne sviđaju, ne podjele ih,
01:36
don't nothing,
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ne učine ništa
01:38
and it's another day.
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i tako dođe novi dan.
01:40
So I went to sleep, and that was it for me.
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Otišao sam spavati i to je bilo to za mene.
01:44
And later on in the night, I woke up
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Ali kasnije te noći, probudio sam se
01:47
because I'm always waking up in the night,
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jer se uvijek budim po noći
01:49
and I went by the computer and I see all these red dots,
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i sjeo sam za kompjuter i ugledao sve
one crvene točkice,
one crvene točkice,
01:51
you know, on Facebook, which I've never seen before.
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znate, na Facebooku, one koje nikad prije nisam vidio.
01:54
(Laughter)
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(Smijeh)
01:55
And I was like, "What's going on?"
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I mislio sam si, "Što se događa?"
01:58
So I come to the computer and I start looking on,
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I tako sam sjeo za računalo i pogledao,
02:01
and suddenly I see many people talking to me,
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odjednom mi se javlja mnogo ljudi,
02:04
most of them I don't know,
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većinu njih ne poznajem,
02:07
and a few of them from Iran,
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neki od njih su iz Irana,
02:09
which is -- What?
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to je -- Molim?
02:13
Because you have to understand,
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Jer morate razumjeti,
02:15
in Israel we don't talk with people from Iran.
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u Izraelu ne pričamo s ljudima iz Irana.
02:19
We don't know people from Iran.
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Ne poznajemo ljude iz Irana.
02:21
It's like, on Facebook, you have friends only from --
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To je poput, na Facebooku, imamo prijatelje samo iz --
02:25
it's like your neighbors are your friends on Facebook.
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vaši susjedi su vam prijatelji na Facebooku.
02:29
And now people from Iran are talking to me.
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I sada ljudi iz Irana pričaju sa mnom.
02:31
So I start answering this girl, and she's telling me
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I tako sam počeo odgovarati toj djevojci, i ona mi kaže
02:35
she saw the poster and she asked her family to come,
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da je vidjela plakat i pitala obitelj da dođe,
02:40
because they don't have a computer, she asked her family
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jer oni nemaju računalo, zamolila je svoju obitelj
02:41
to come to see the poster, and they're all sitting in the living room crying.
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da dođu vidjeti plakat, i tako su svi sjedili
u dnevnoj sobi plakajući.
u dnevnoj sobi plakajući.
02:46
So I'm like, whoa.
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Bio sam šokiran.
02:48
I ask my wife to come, and I tell her, you have to see that.
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Rekao sam svojoj ženi da dođe,
i rekao joj, moraš ovo vidjeti.
i rekao joj, moraš ovo vidjeti.
02:51
People are crying, and she came, she read the text,
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Ljudi plaču, došla je, pročitala je tekst
02:54
and she started to cry.
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i ona je počela plakati.
02:57
And everybody's crying now. (Laughter)
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I sad svi plaču. (Smijeh)
02:59
So I don't know what to do, so my first reflex,
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Nisam znao što da napravim, pa je moj prvi refleks,
03:02
as a graphic designer, is, you know, to show everybody
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jer sam grafički dizajner, pokazati svima
03:06
what I'd just seen, and people started to see them
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što sam upravo vidio, ljudi su ih vidjeli
03:09
and to share them, and that's how it started.
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i dijelili, i tako je sve počelo.
03:12
The day after, when really it became a lot of talking,
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Sljedećega dana, kada se već puno pričalo o tome,
03:16
I said to myself, and my wife said to me,
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rekao sam, a i moja žena isto,
03:18
I also want a poster,
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I ja želim plakat,
03:19
so this is her. (Laughter)
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ovo je ona. (Smijeh)
03:23
Because it's working, put me in a poster now.
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Sada kada ovo radi, stavi i mene na plakat.
03:28
But more seriously, I was like, okay, these ones work,
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Ali sad ozbiljnije, primijetio sam da ovo funkcionira,
03:31
but it's not just about me, it's about people from Israel
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ali tu se ne radi o meni, tu se radi o ljudima iz Izraela
03:34
who want to say something.
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koji žele nešto reći.
03:35
So I'm going to shoot all the people I know, if they want,
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Tako da ću uslikati sve ljude koje znam, ako oni to žele,
03:38
and I'm going to put them in a poster and I'm going to share them.
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i stavit ću ih na plakate koje ću podijeliti.
03:40
So I went to my neighbors and friends and students
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Tako sam otišao do susjeda i prijatelja i studenata
03:43
and I just asked them, give me a picture, I will make you a poster.
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i jednostavno ih zatražio, dajte mi sliku i
ja ću vam napraviti plakat.
ja ću vam napraviti plakat.
03:48
And that's how it started. And that's how, really,
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I tako je sve počelo. Tako je, zapravo,
03:50
it's unleashed, because suddenly people
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započeto, odjednom su ljudi
03:54
from Facebook, friends and others,
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s Facebooka, prijatelji i ostali,
03:56
just understand that they can be part of it.
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shvatili da mogu biti dio toga.
03:59
It's not just one dude making one poster,
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Ne radi se samo o jednom tipu koji
je napravio jedan plakat,
je napravio jedan plakat,
04:01
it's -- we can be part of it, so they start sending me pictures
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to je -- mi možemo biti dio toga,
stoga su mi počeli slati slike
stoga su mi počeli slati slike
04:05
and ask me, "Make me a poster. Post it.
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i pitali me, "Napravi mi plakat. Objavi ga.
04:07
Tell the Iranians we from Israel love you too."
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Reci Irancima da ih i mi iz Izraela također volimo."
04:12
It became, you know, at some point it was really, really intense.
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Postalo je, znate, u jednom trenutku vrlo, vrlo naporno.
04:15
I mean, so many pictures, so I asked friends
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Mislim, toliko slika, pa sam pitao prijatelje
04:19
to come, graphic designers most of them,
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da dođu, većina njih su grafički dizajneri,
04:22
to make posters with me, because I didn't have the time.
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i izrađuju plakate sa mnom, jer ja
nisam imao dovoljno vremena.
nisam imao dovoljno vremena.
04:25
It was a huge amount of pictures.
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Bila je to ogromna količina slika.
04:28
So for a few days, that's how my living room was.
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Tijekom par dana, ovako je izgledala
moja dnevna soba.
moja dnevna soba.
04:31
And we received Israeli posters, Israeli images,
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Primili smo izraelske plakate, izraelske slike,
04:36
but also lots of comments, lots of messages from Iran.
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ali isto tako puno komentara, mnoštvo poruka iz Irana.
04:40
And we took these messages and we made posters out of it,
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Uzeli smo te poruke i napravili plakate od njih,
04:44
because I know people: They don't read, they see images.
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jer znate ljude: Oni ne čitaju, oni gledaju slike.
04:47
If it's an image, they may read it.
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Ako je nešto slika, možda je pročitaju.
04:50
So here are a few of them.
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Ovdje su prikazane neke od njih.
04:53
("You are my first Israelian friend. I wish we both get rid of our idiot politicians, anyway nice to see you!")
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("Ti si moj prvi prijatelj iz Izraela. Volio bih kad bismo se oboje riješili naših idiotskih političara, u svakom slučaju, drago mi je što te vidim!")
04:55
("I love that blue. I love that star. I love that flag.") This one is really moving for me because it's the story
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("Volim tu plavu boju. Volim tu zvijezdu. Volim tu zastavu.") Ova je jako dirljiva za mene
04:59
of a girl who has been raised in Iran
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jer je to pričao djevojci koja je u Iranu odgojena
05:03
to walk on an Israeli flag to enter her school every morning,
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da svako jutro hoda preko Izraelske
zastave kako bi ušla u školu,
zastave kako bi ušla u školu,
05:08
and now that she sees the posters that we're sending,
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i sada kada vidi plakate koje šaljemo,
05:11
she starts -- she said that she changed her mind,
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kaže -- rekla je da je promijenila mišljenje,
05:14
and now she loves that blue, she loves that star,
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i sada voli tu plavu boju, voli tu zvijezdu i
05:17
and she loves that flag, talking about the Israeli flag,
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voli tu zastavu, govoreći o izraelskoj zastavi,
05:20
and she wished that we'd meet and come to visit one another,
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i želi da se nađemo, dođemo jedno drugome i upoznamo se,
05:23
and just a few days after I posted the first poster.
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i to samo par dana nakon što sam objavio prvi plakat.
05:29
The day after,
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Sljedećega dana,
05:31
Iranians started to respond with their own posters.
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Iranci su počeli odgovarati svojim plakatima.
05:34
They have graphic designers. What? (Laughter)
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I oni imaju grafičke dizajnere. Molim? (Smijeh)
05:37
Crazy, crazy.
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Ludo, ludo.
05:40
So you can see they are still shy, they don't want to show their faces,
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Možete vidjeti kako su još stidljivi,
ne žele pokazati svoja lica,
ne žele pokazati svoja lica,
05:43
but they want to spread the message.
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ali žele poslati poruku.
05:45
They want to respond. They want to say the same thing.
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Žele odgovoriti. Žele reći istu stvar.
05:47
So. And now it's communication.
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To je komunikacija.
05:50
It's a two-way story. It's Israelis and Iranians
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To je dvosmjerna priča. Izraelci i Iranci
05:53
sending the same message, one to each other.
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šalju istu poruku, jedni drugima.
05:56
("My Israeli Friends. I don't hate you. I don't want War.")
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("Moji Izraelski prijatelji. Ja vas ne mrzim. Ja ne želim Rat.")
05:58
This never happened before, and this is two people
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Ovo se nikad prije nije dogodilo, ovo su dvoje ljudi
06:02
supposed to be enemies, we're on the verge of a war,
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koji bi trebali biti neprijatelji, mi smo na rubu rata
06:05
and suddenly people on Facebook are starting to say,
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i odjednom ljudi na Facebooku pričaju:
06:07
"I like this guy. I love those guys."
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"Sviđa mi se ovaj čovjek. Volim ove ljude."
06:12
And it became really big at some point.
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U jednom trenutku to je postala velika stvar.
06:16
And then it became news.
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Postala je vijest.
06:19
Because when you're seeing the Middle East, you see only the bad news.
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Jer kada vidite Bliski Istok, vidite samo loše vijesti.
06:24
And suddenly, there is something that was happening
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I odjednom, događalo se nešto,
06:26
that was good news. So the guys on the news,
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što su bile dobre vijesti. Tako su ljudi na vijestima
06:29
they say, "Okay, let's talk about this."
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rekli: "U redu, hajd'mo pričati o ovome."
06:30
And they just came, and it was so much,
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I jednostavno su došli, bilo je veoma,
06:34
I remember one day, Michal,
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sjećam se jednog dana, Michal,
06:36
she was talking with the journalist, and she was asking him,
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pričala je s novinarom, i pitala ga je,
06:39
"Who's gonna see the show?"And he said, "Everybody."
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"Tko će sve vidjeti ovu emisiju?"
A on je odgovorio, "Svi."
A on je odgovorio, "Svi."
06:43
So she said, "Everybody in Palestine, in where? Israel?
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Pa je ona rekla, "Svi u Palestini, gdje? Izraelu?
06:48
Who is everybody?""Everybody."
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Tko su ti svi?" "Svi."
06:51
They said, "Syria?" "Syria."
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I oni su rekli, "Sirija?" "Sirija."
06:53
"Lebanon?""Lebanon."
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"Libanon?" "Libanon."
06:55
At some point, he just said, "40 million people are going to see you today.
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U jednom trenutku, rekao je, "40 milijuna ljudi
će te vidjeti večeras.
će te vidjeti večeras.
06:59
It's everybody." The Chinese.
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To su svi." Kinezi.
07:01
And we were just at the beginning of the story.
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A mi smo tek na početku priče.
07:07
Something crazy also happened.
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Nešto nevjerojatno se također dogodilo.
07:09
Every time a country started talking about it,
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Svaki put kada bi neka država počela pričati o tome,
07:12
like Germany, America, wherever,
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poput Njemačke, Amerike, tkogod,
07:15
a page on Facebook popped up with the same logo
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na Facebooku bi iskočila stranica s istim logom
07:21
with the same stories, so at the beginning
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i istim pričama, tako smo na početku imali
07:23
we had "Iran-Loves-Israel," which is an Iranian
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"Iran-Voli-Izrael", na što je Iranac
07:26
sitting in Tehran, saying, "Okay, Israel loves Iran?
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iz Teherana rekao, "U redu, Izrael voli Iran?
07:32
I give you Iran-Loves-Israel."
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Dajem vam Iran-Voli-Izrael."
07:33
You have Palestine-Loves-Israel.
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Imate Palestina-Voli-Izrael.
07:35
You have Lebanon that just -- a few days ago.
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Imate Libanon koji je-- prije par dana.
07:38
And this whole list of pages on Facebook
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Ovo je čitavi popis stranica na Facebooku
07:41
dedicated to the same message,
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posvećenih istoj poruci,
07:43
to people sending their love, one to each other.
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ljudima koji šalju ljubav jedni drugima.
07:49
The moment I really understood that something was happening,
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Trenutak u kojem sam shvatio da se nešto događa je,
07:53
a friend of mine told me,
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prijatelj mi je rekao,
07:55
"Google the word 'Israel.'"
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"Googlaj riječ 'Izrael'."
07:57
And those were the first images on those days
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I ovo su bile prve slike tih dana
08:01
that popped up from Google
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koje su iskočile iz Googlea
08:03
when you were typing, "Israel" or "Iran."
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kada bi upisali "Izrael" ili "Iran."
08:07
We really changed how people see the Middle East.
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Zaista smo promijenili pogled ljudi na Bliski Istok.
08:11
Because you're not in the Middle East.
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Jer vi niste na Bliskom Istoku.
08:13
You're somewhere over there, and then you want to see the Middle East,
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Vi ste negdje drugdje i želite vidjeti Bliski Istok,
08:15
so you go on Google and you say, "Israel,"
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odete na Google i kažete, "Izrael,"
08:17
and they give you the bad stuff.
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a oni vam daju samo loše stvari.
08:18
And for a few days you got those images.
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Tijekom tih par dana dobivali ste ovakve slike.
08:23
Today the Israel-Loves-Iran page
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Danas stranica Izrael-Voli-Iran
08:25
is this number, 80,831, and two million people last week
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ima ovaj broj, 80.831, dva milijuna ljudi je prošli tjedan
08:31
went on the page and shared, liked, I don't know,
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otišlo na stranicu i podjelilo ju, "lajkalo", ne znam,
08:33
commented on one of the photos.
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komentiralo na jednu od tih slika.
08:36
So for five months now, that's what we are doing,
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Tijekom zadnjih pet mjeseci, to je ono što radimo,
08:41
me, Michal, a few of my friends, are just making images.
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ja, Michal i nekoliko mojih prijatelja,
jednostavno pravimo slike.
jednostavno pravimo slike.
08:45
We're showing a new reality
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Prikazujemo novu stvarnost
08:48
by just making images
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praveći slike
08:50
because that's how the world perceives us.
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jer znamo kako nas svijet vidi.
08:53
They see images of us, and they see bad images.
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Vide naše slike, vide loše slike.
08:56
So we're working on making good images. End of story.
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Tako da mi radimo na stvaranju
dobrih slika. Kraj priče.
dobrih slika. Kraj priče.
09:01
Look at this one. This is the Iran-Loves-Israel page.
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Pogledajte ovu. Ovo je stranica Iran-Voli-Izrael.
09:05
This is not the Israel-Loves-Iran. This is not my page.
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Ovo nije Izrael-Voli-Iran. Ovo nije moja stranica.
09:08
This is a guy in Tehran on the day of remembrance
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Ovo je čovjek iz Teherana tjekom dana sjećanja
09:12
of the Israeli fallen soldier
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na Izraelske pale vojnike,
09:14
putting an image of an Israeli soldier on his page.
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stavlja sliku Izraelskog vojnika na svoju stranicu.
09:18
This is the enemy.
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To je neprijatelj.
09:22
What?
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Molim?
09:23
("Our heartfelt condolences to the families who lost their dearests in terror attack in Bulgaria")
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("Naša iskrena sućut obiteljima koje su izgubile svoje najdraže u terorističkom napadu u Bugarskoj")
09:25
And it's going both ways.
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I to vrijedi i za jedne i za druge..
09:27
It's like, we are showing respect, one to each other.
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Mi pokazujemo poštovanje, jedni prema drugima.
09:31
And we're understanding. And you show compassion.
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I razumijemo. I pokazujemo suosjećanje.
09:36
And you become friends.
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I tako postanete prijatelji.
09:41
And at some point, you become friends on Facebook,
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U jednom trenutku, postanete prijatelji na Facebooku,
09:44
and you become friends in life.
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postanete prijatelji u životu.
09:46
You can go and travel and meet people.
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Možete putovati i upoznati ljude.
09:49
And I was in Munich a few weeks ago.
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Prije par dana bio sam u Munchenu.
09:52
I went there to open an exposition about Iran
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Bio sam ondje kako bih otvorio izložbu o Iranu
09:56
and I met there with people from the page
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i upoznao sam brojne ljude sa stranice
09:59
that told me, "Okay, you're going to be in Europe,
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koji su mi reklu, "U redu, bit ćeš u Europi,
10:01
I'm coming. I'm coming from France, from Holland,
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dolazim. Dolazim iz Francuske, Nizozemske,
10:04
from Germany," of course, and from Israel people came,
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Njemačke", naravno, došli su ljudi i iz Izraela,
10:06
and we just met there for the first time in real life.
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ondje smo se prvi puta uživo upoznali.
10:11
I met with people that are supposed to be my enemies
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Po prvi puta sam upoznao sam ljude koji bi
mi trebali biti neprijatelji
mi trebali biti neprijatelji
10:15
for the first time. And we just shake hands,
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Rukovali smo se,
10:18
and have a coffee and a nice discussion,
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popili kavu i lijepo razgovarali,
10:20
and we talk about food and basketball.
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pričali smo o hrani i košarci.
10:23
And that was the end of it.
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I to je bio kraj.
10:24
Remember that image from the beginning?
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Sjećate li se slike s početka?
10:27
At some point we met in real life, and we became friends.
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U jednom trenutku smo se upoznali
uživo i postali prijatelji.
uživo i postali prijatelji.
10:36
And it goes the other way around.
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To vrijedi i u suprotnom smjeru.
10:38
Some girl that we met on Facebook
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Jednu djevojku smo upoznali na Facebooku
10:41
never been in Israel, born and raised in Iran,
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nikad nije bila u Izraelu, rođena je i odgojena u Iranu,
10:44
lives in Germany, afraid of Israelis
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živi u Njemačkoj, boji se Izraelaca
10:48
because of what she knows about us,
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zbog onoga što zna o nama.
10:50
decides after a few months of talking on the Internet
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Nakon par mjeseci pričanja preko Interneta
10:53
with some Israelis to come to Israel,
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s nekim Izrealcima o dolasku u Izrael,
10:56
and she gets on the plane and arrives at Ben Gurion
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sjela je na avion i stigla u Ben Gurion
11:01
and says, "Okay, not that big a deal."
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i rekla, "U redu, ovo nije tako strašno."
11:07
So a few weeks ago, the stress is getting higher,
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Tako prije nekoliko tjedana, stres je rastao,
11:11
so we start this new campaign
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pa smo započeli novu kampanju
11:13
called "Not ready to die in your war."
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pod nazivom "Nisam spreman da
poginem u vašem ratu."
poginem u vašem ratu."
11:16
I mean, it's plus/minus the same message,
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Više-manje to je jednaka poruka,
11:19
but we wanted really to add some aggressivity to it.
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ali smo jako željeli dodati malo agresivnosti.
11:23
And again, something amazing happened,
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I opet, dogodilo se nešto nevjerojatno,
11:26
something that we didn't have on the first wave of the campaign.
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nešto što nismo imali u prvom valu kampanje.
11:29
Now people from Iran, the same ones who were shy
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Sada ljudi iz Irana, isti oni koji su bili sramežljivi
11:34
at the first campaign and just sent, you know,
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u prvoj kampanji i poslali, znate,
11:36
their foot and half their faces,
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pola svoga lica,
11:38
now they're sending their faces, and they're saying,
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sada šalju čitavo lice i kažu
11:40
"Okay, no problem, we're into it. We are with you."
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"U redu, nema problema, za ovo smo. S vama smo."
11:49
Just read where those guys are from.
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Pročitajte samo odakle su ovi ljudi.
11:53
And for every guy from Israel,
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Za svakog čovjeka iz Izraela,
11:55
you've got someone from Iran.
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imate nekoga iz Irana.
12:06
Just people sending their pictures.
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Ljudi jednostavno šalju svoje slike.
12:27
Crazy, yes?
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Ludo, zar ne?
12:29
So --
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Tako --
12:30
(Applause)
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(Pljesak)
12:40
So you may ask yourself, who is this dude?
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Možda se pitate, tko je taj čovjek?
12:47
My name is Ronny Edry, and I'm 41, I'm an Israeli,
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Ja se zovem Ronny Edry, imam 41 godinu,
ja sam Izraelac,
ja sam Izraelac,
12:51
I'm a father of two, I'm a husband,
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otac dvoje djece, suprug
12:55
and I'm a graphic designer. I'm teaching graphic design.
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i grafički dizajner. Podučavam grafički dizajn.
13:00
And I'm not that naive, because a lot of the time
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Nisam toliko naivan, jer često
13:04
I've been asked, many times I've been asked, "Yeah, but,
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me pitaju, mnogo puta me pitaju, "Da, ali,
13:07
this is really naive, sending flowers over, I mean — "
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ovo je stvarno naivno, slati cvijeće
preko, mislim stvarno --"
preko, mislim stvarno --"
13:10
I was in the army. I was in the paratroopers for three years,
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Ja sam bio u vojsci. Bio sam u
padobrancima tri godine,
padobrancima tri godine,
13:14
and I know how it looks from the ground.
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i znam kako stvari izgledaju iz prve ruke.
13:18
I know how it can look really bad.
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Znam kako mogu izgledati veoma loše.
13:22
So to me, this is the courageous thing to do,
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Tako da je meni ovo odvažna stvar koju činim,
13:26
to try to reach the other side before it's too late,
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pokušati doseći do druge strane prije nego li je prekasno,
13:30
because when it's going to be too late, it's going to be too late.
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jer kada bude prekasno, biti će prekasno.
13:32
And sometimes war is inevitable, sometimes,
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I ponekada je rat neizbježan, ponekada,
13:36
but maybe [with] effort, we can avoid it.
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ali možda [uz] trud, možemo ga izbjeći.
13:40
Maybe as people, because especially in Israel,
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Možda kao ljudi, jer pogotovo u Izraelu,
13:44
we're in a democracy. We have the freedom of speech,
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imamo demokraciju. Imamo slobodu govora
13:47
and maybe that little thing can change something.
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i možda ta mala stvar može promijeniti nešto.
13:50
And really, we can be our own ambassadors.
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I zaista, možemo biti svoji vlastiti ambasadori.
13:55
We can just send a message and hope for the best.
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Možemo slati poruke i nadu za bolje.
14:01
So I want to ask Michal, my wife, to come with me
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Zamolio bih Michal, moju ženu, da dođeš sa mnom
14:04
on the stage just to make with you one image,
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na pozornicu samo da napravim jednu sliku s tobom,
14:09
because it's all about images.
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jer sve se vrti oko slika.
14:11
And maybe that image will help us change something.
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I možda će nam ta slika pomoći promijeniti nešto.
14:15
Just raise that. Exactly.
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Samo podignite ovo. Upravo tako.
14:19
And I'm just going to take a picture of it,
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I sada ću samo slikati,
14:21
and I'm just going to post it on Facebook
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i objaviti je na Facebooku
14:24
with kind of "Israelis for peace" or something.
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s tekstom "Izraelci za mir" ili tako nešto.
14:32
Oh my God.
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Oh moj Bože.
14:35
Don't cry.
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Nemoj plakati.
14:37
Thank you guys.
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Hvala vam.
14:39
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Ronny Edry - Graphic DesignerRonny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country."
Why you should listen
Ronny Edry is a graphic designer, teacher and father. While he often posted images on Facebook without much fanfare, in March of 2012 one of his images garnered international attention. The image showed him with his daughter, along with the words “Iranians, we will never bomb your country. We heart you.” The image became a catalyst for dialogue between the people of two nations on the brink of war -- and started an online movement. Today, The Peace Factory is connecting people throughout the Middle East, giving them a voice and a face.
Edry grew up in Paris, France, and has lived in Israel since 1989. Along with his work on the Peace Factory, he is the owner and founder of Pushpin, a school for art and design in Tel Aviv. He himself graduated with honors from the BezIalel Academy of Art and Design, and he is a staff member teaching visual communication in design academies in Israel. He has received awards for his works as a graphic designer and is also an illustrator and author of graphic novels.
Ronny Edry | Speaker | TED.com