TEDxJaffa 2012
Ronny Edry: Israel and Iran: A love story?
Izrael a Irán: ľúbostný príbeh?
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Keď sa zdalo, že medzi Izraelom a Iránom hrozí neodvratná vojna, grafik Ronny Edry z Izraela zdieľal na Facebooku plagát, na ktorom bol so svojou dcérou a s trúfalým nápisom: "Iránčania ... milujeme vás." Ďalší Izraelčania rýchlo vytvorili svoje vlastné plagáty s rovnakou správou - a Iránčania na to pozitívne zareagovali. Tento jednoduchý čin komunikácie inšpiroval k vzniku prekvapivého množstva Facebookových skupín ako "Izrael miluje Irán," "Irán miluje Izrael" a dokonca "Palestína miluje Izrael."
Ronny Edry - Graphic Designer
Ronny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country." Full bio
Ronny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country." Full bio
Double-click the English transcript below to play the video.
00:16
On March 14, this year,
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14. marca tohto roku
00:19
I posted this poster on Facebook.
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som dal na Facebook tento plagát.
00:22
This is an image of me and my daughter
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Toto je fotka, na ktorej ja a moja dcéra
00:24
holding the Israeli flag.
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držíme vlajku Izraelu.
00:27
I will try to explain to you about the context of why
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Pokúsim sa vám vysvetliť prečo
00:30
and when I posted.
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som to urobil.
00:33
A few days ago, I was sitting waiting
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Pár dní predtým som čakal
00:36
on the line at the grocery store,
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v rade v potravinách.
00:38
and the owner and one of the clients
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Majiteľ a jeden zákazník
00:41
were talking to each other,
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sa spolu rozprávali.
00:43
and the owner was explaining to the client
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Majiteľ vysvetľoval zákazníkovi,
00:45
that we're going to get 10,000 missiles on Israel.
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že na Izrael bude odpálených 10 000 rakiet.
00:48
And the client was saying, no, it's 10,000 a day.
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A zákazník mu povedal, že nie, že je to 10 000 denne.
00:53
(Laughter)
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(Smiech)
00:56
("10,000 missiles") This is the context. This is where we are now in Israel.
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("10 000 rakiet") Toto je momentálna situácia v Izraeli.
01:01
We have this war with Iran coming for 10 years now,
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Vojna s Iránom nám hrozí už 10 rokov
01:04
and we have people, you know, afraid.
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a chápete, ľudia majú strach.
01:08
It's like every year it's the last minute
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Každý rok je akoby poslednou minútou, kedy
01:11
that we can do something about the war with Iran.
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ešte môžeme niečo proti vojne s Iránom urobiť.
01:14
It's like, if we don't act now, it's too late forever,
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Už 10 rokov máme pocit, že ak nebudeme konať teraz,
01:18
for 10 years now.
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bude neskoro navždy.
01:20
So at some point it became, you know, to me,
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V určitom bode som mal toho dosť.
01:22
I'm a graphic designer, so I made posters about it
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Som grafický dizajnér, tak som o tom vytvoril plagáty
01:25
and I posted the one I just showed you before.
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a uverejnil som ten, ktorý som vám pred chvíľou ukázal.
01:29
Most of the time, I make posters, I post them on Facebook,
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Väčšinou dávam svoje plagáty na Facebook.
01:32
my friends like it, don't like it,
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Moji priatelia ich označia,
01:34
most of the time don't like it, don't share it,
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väčšinou neoznačia, nezdieľajú,
01:36
don't nothing,
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nerobia nič,
01:38
and it's another day.
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a potom príde ďalší deň.
01:40
So I went to sleep, and that was it for me.
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Takže som potom šiel normálne spať.
01:44
And later on in the night, I woke up
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Neskôr v noci som sa zobudil,
01:47
because I'm always waking up in the night,
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pretože sa vždy v noci budím,
01:49
and I went by the computer and I see all these red dots,
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a šiel som k počítaču a zbadal všetky tie červené bodky
01:51
you know, on Facebook, which I've never seen before.
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na Facebooku, ktoré som nikdy predtým nevidel.
01:54
(Laughter)
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(Smiech)
01:55
And I was like, "What's going on?"
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A hovorím si, "Čo sa to deje?"
01:58
So I come to the computer and I start looking on,
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Tak som si sadol za počítač a začal zisťovať
02:01
and suddenly I see many people talking to me,
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a zrazu vidím, že so mnou komunikuje množstvo ľudí,
02:04
most of them I don't know,
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väčšinu z nich som nepoznal,
02:07
and a few of them from Iran,
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a pár z nich bolo z Iránu.
02:09
which is -- What?
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Čože?
02:13
Because you have to understand,
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Musíte pochopiť,
02:15
in Israel we don't talk with people from Iran.
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že v Izraeli sa nerozprávame s ľuďmi z Iránu.
02:19
We don't know people from Iran.
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My ani nepoznáme ľudí z Iránu.
02:21
It's like, on Facebook, you have friends only from --
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Na Facebooku máte priateľov len -
02:25
it's like your neighbors are your friends on Facebook.
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vaši susedia sú vašimi priateľmi na Facebooku.
02:29
And now people from Iran are talking to me.
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A teraz sa so mnou bavia ľudia z Iránu.
02:31
So I start answering this girl, and she's telling me
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Začal som odpisovať jednému dievčaťu, ktoré mi píše,
02:35
she saw the poster and she asked her family to come,
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že videlo plagát a zavolalo celú rodinu,
02:40
because they don't have a computer, she asked her family
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pretože oni nemajú počítač. Zavolalo rodinu,
02:41
to come to see the poster, and they're all sitting in the living room crying.
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aby sa prišli pozrieť na plagát, a tak všetci sedeli v obývačke a plakali.
02:46
So I'm like, whoa.
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To ma prekvapilo.
02:48
I ask my wife to come, and I tell her, you have to see that.
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Zavolal som manželku a hovorím jej, že toto musí vidieť.
02:51
People are crying, and she came, she read the text,
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Ľudia plačú, ona príde, prečíta si správu,
02:54
and she started to cry.
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a začne plakať.
02:57
And everybody's crying now. (Laughter)
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A zrazu všetci plačú. (Smiech)
02:59
So I don't know what to do, so my first reflex,
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Nevedel som, čo mám robiť. Môj prvý reflex,
03:02
as a graphic designer, is, you know, to show everybody
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ako grafik, bol všetkým ukázať to,
03:06
what I'd just seen, and people started to see them
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čo som práve videl. A tak ich ľudia uvideli
03:09
and to share them, and that's how it started.
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a zdieľali, a tak to začalo.
03:12
The day after, when really it became a lot of talking,
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Na ďalší deň, keď sa o tom už začalo veľa hovoriť,
03:16
I said to myself, and my wife said to me,
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ja aj moja žena sme si povedali,
03:18
I also want a poster,
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že tiež chceme plagát,
03:19
so this is her. (Laughter)
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takže toto je ona. (Smiech)
03:23
Because it's working, put me in a poster now.
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Keďže to funguje, daj ma na plagát.
03:28
But more seriously, I was like, okay, these ones work,
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Dobre, funguje to, ale dôležitejšie je to,
03:31
but it's not just about me, it's about people from Israel
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že to nie je iba o mne, je to o Izraelčanoch,
03:34
who want to say something.
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ktorí chcú niečo povedať.
03:35
So I'm going to shoot all the people I know, if they want,
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Rozhodol som sa, že nafotím všetkých ľudí, ktorých poznám, ak to budú chcieť,
03:38
and I'm going to put them in a poster and I'm going to share them.
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dám ich na plagát a ten zverejním.
03:40
So I went to my neighbors and friends and students
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Tak som šiel za susedmi, priateľmi a študentmi
03:43
and I just asked them, give me a picture, I will make you a poster.
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a požiadal ich o fotku, z ktorej im spravím plagát.
03:48
And that's how it started. And that's how, really,
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A tak to začalo. Tak sa to vlastne
03:50
it's unleashed, because suddenly people
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rozpútalo, pretože zrazu ľudia
03:54
from Facebook, friends and others,
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z Facebooku, priatelia a ďalší,
03:56
just understand that they can be part of it.
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pochopili, že môžu byť súčasťou tohto.
03:59
It's not just one dude making one poster,
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Nie je to len jeden chlapík, ktorý si vyrába plagát,
04:01
it's -- we can be part of it, so they start sending me pictures
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je to - môžeme byť toho súčasťou. Začali mi posielať fotky
04:05
and ask me, "Make me a poster. Post it.
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s prosbou, "Urob mi plagát. Zverejni ho.
04:07
Tell the Iranians we from Israel love you too."
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Povedz Iráncom, že my Izraelčania ich tiež máme radi."
04:12
It became, you know, at some point it was really, really intense.
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V jednu chvíľu to začalo byť veľmi intenzívne.
04:15
I mean, so many pictures, so I asked friends
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Mal som veľmi veľa fotiek, tak som poprosil priateľov,
04:19
to come, graphic designers most of them,
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aby prišli - väčšina z nich sú grafickí dizajnéri -
04:22
to make posters with me, because I didn't have the time.
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a vyrábali plagáty so mnou, pretože ja som na to už nemal čas.
04:25
It was a huge amount of pictures.
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Bolo to obrovské množstvo obrázkov.
04:28
So for a few days, that's how my living room was.
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Moja obývačka niekoľko dní vyzerala takto.
04:31
And we received Israeli posters, Israeli images,
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Dostali sme Izraelské plagáty, Izraelské fotky,
04:36
but also lots of comments, lots of messages from Iran.
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ale taktiež veľa komentárov, veľa správ z Iránu.
04:40
And we took these messages and we made posters out of it,
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Tieto správy sme odfotili a urobili z nich plagáty,
04:44
because I know people: They don't read, they see images.
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pretože ja poznám ľudí: Oni nečítajú, oni pozerajú obrázky.
04:47
If it's an image, they may read it.
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Ak je tam obrázok, možno si to prečítajú.
04:50
So here are a few of them.
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Tu je niekoľko z nich.
04:53
("You are my first Israelian friend. I wish we both get rid of our idiot politicians, anyway nice to see you!")
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("Si môj prvý Izraelský kamarát. Kiež by sme sa zbavili našich idiotských politikov. Každopádne, rád som ťa spoznal!")
04:55
("I love that blue. I love that star. I love that flag.") This one is really moving for me because it's the story
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("Milujem tú modrú. Milujem tú hviezdu. Milujem tu vlajku.") Táto správa je pre mňa obzvlášť dojímavá, pretože je
04:59
of a girl who has been raised in Iran
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od dievčaťa, ktoré vyrastalo v Iráne tak,
05:03
to walk on an Israeli flag to enter her school every morning,
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že každé ráno keď vchádzala do školy, kráčala po Izraelskej vlajke,
05:08
and now that she sees the posters that we're sending,
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A teraz keď vidí tieto plagáty, ktoré rozosielame,
05:11
she starts -- she said that she changed her mind,
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začína - povedala, že zmenila názor
05:14
and now she loves that blue, she loves that star,
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a teraz miluje tú modrú, miluje tie hviezdy,
05:17
and she loves that flag, talking about the Israeli flag,
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a miluje tú Izraelskú vlajku
05:20
and she wished that we'd meet and come to visit one another,
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a želá si, aby sme sa stretli a navzájom sa navštívili,
05:23
and just a few days after I posted the first poster.
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a to len pár dní po tom, čo som zverejnil prvý plagát.
05:29
The day after,
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Na ďalší deň začali
05:31
Iranians started to respond with their own posters.
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Iránci odpovedať svojimi vlastnými plagátmi.
05:34
They have graphic designers. What? (Laughter)
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Oni majú grafických dizajnérov. Čo? (Smiech)
05:37
Crazy, crazy.
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Šialené, šialené.
05:40
So you can see they are still shy, they don't want to show their faces,
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Vidíte, že sú ešte nesmelí, nechcú ukázať tváre,
05:43
but they want to spread the message.
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ale chcú šíriť posolstvo.
05:45
They want to respond. They want to say the same thing.
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Chcú odpovedať. Chcú povedať to isté.
05:47
So. And now it's communication.
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Tak a teraz je to komunikácia.
05:50
It's a two-way story. It's Israelis and Iranians
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Je to obojsmerný príbeh. Sú to Izraelčania a Iránci,
05:53
sending the same message, one to each other.
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ktorí si navzájom posielajú tú istú správu.
05:56
("My Israeli Friends. I don't hate you. I don't want War.")
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("Moji Izraelskí priatelia. Nie je pravda, že vás nenávidím. Ja nechcem vojnu.")
05:58
This never happened before, and this is two people
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Toto sa nikdy predtým nestalo a toto sú dvaja ľudia,
06:02
supposed to be enemies, we're on the verge of a war,
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ktorí by údajne mali byť nepriateľmi. Sme na pokraji vojny,
06:05
and suddenly people on Facebook are starting to say,
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a zrazu ľudia na Facebooku začínajú hovoriť,
06:07
"I like this guy. I love those guys."
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"Mám rád tohto chlapíka. Milujem tých ľudí."
06:12
And it became really big at some point.
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V určitom okamihu to nabralo spád.
06:16
And then it became news.
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A potom sa to dostalo do správ.
06:19
Because when you're seeing the Middle East, you see only the bad news.
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Pretože keď vidíte správy z Blízkeho východu, sú to vždy len zlé správy.
06:24
And suddenly, there is something that was happening
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A zrazu sa dialo niečo,
06:26
that was good news. So the guys on the news,
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čo bola dobrá správa. Takže ľudia zo správ
06:29
they say, "Okay, let's talk about this."
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si povedali, "Dobre, hovorme o tom."
06:30
And they just came, and it was so much,
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A tak proste prišli.
06:34
I remember one day, Michal,
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Pamätám si jeden deň, keď Michal
06:36
she was talking with the journalist, and she was asking him,
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hovorila s reportérom a pýtala sa ho,
06:39
"Who's gonna see the show?"And he said, "Everybody."
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"Koľko ľudí uvidí tento program?" A on odpovedal, "Všetci."
06:43
So she said, "Everybody in Palestine, in where? Israel?
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Ona na to, "Všetci v Palestíne? Kde? V Izraeli?
06:48
Who is everybody?""Everybody."
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Kto sú všetci?" "Všetci."
06:51
They said, "Syria?" "Syria."
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"V Sýrii?" "Aj v Sýrii."
06:53
"Lebanon?""Lebanon."
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"V Libanone?" "Aj v Libanone."
06:55
At some point, he just said, "40 million people are going to see you today.
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V jednu chvíľu povedal, "Dnes vás uvidí 40 miliónov ľudí.
06:59
It's everybody." The Chinese.
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To sú všetci." Číňania.
07:01
And we were just at the beginning of the story.
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A to sme boli len na začiatku.
07:07
Something crazy also happened.
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A stala sa ďalšia zvláštna vec.
07:09
Every time a country started talking about it,
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Zakaždým, keď o tom začala hovoriť nejaká krajina,
07:12
like Germany, America, wherever,
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ako Nemecko, Amerika, hocikto,
07:15
a page on Facebook popped up with the same logo
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na Facebooku sa objavila stránka s tým istým logom,
07:21
with the same stories, so at the beginning
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s tými istými príbehmi, takže na začiatku sme mali
07:23
we had "Iran-Loves-Israel," which is an Iranian
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"Irán-miluje-Izrael," čo pochádza od Iránca,
07:26
sitting in Tehran, saying, "Okay, Israel loves Iran?
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niekde v Teheráne, ktorý si povedal, "Dobre, Izrael miluje Irán?
07:32
I give you Iran-Loves-Israel."
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Ja vám dám Irán-miluje-Izrael."
07:33
You have Palestine-Loves-Israel.
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Máte tam Palestína-miluje-Izrael.
07:35
You have Lebanon that just -- a few days ago.
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Máte tam Libanon - ten práve len pár dní.
07:38
And this whole list of pages on Facebook
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A celý ten zoznam stránok na Facebooku
07:41
dedicated to the same message,
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venovaných rovnakému odkazu,
07:43
to people sending their love, one to each other.
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ľuďom navzájom si posielajúcim svoju lásku.
07:49
The moment I really understood that something was happening,
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Moment, kedy som pochopil, že sa vážne niečo deje,
07:53
a friend of mine told me,
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nastal keď mi kamarát povedal,
07:55
"Google the word 'Israel.'"
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"Vygoogli si slovo 'Izrael'"
07:57
And those were the first images on those days
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A toto boli v tých dňoch prvé obrázky,
08:01
that popped up from Google
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ktoré Google zobrazil,
08:03
when you were typing, "Israel" or "Iran."
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keď ste napísali, "Izrael" alebo "Irán."
08:07
We really changed how people see the Middle East.
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Naozaj sme zmenili to, ako ľudia vidia Blízky východ.
08:11
Because you're not in the Middle East.
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Pretože vy nie ste na Blízkom východe.
08:13
You're somewhere over there, and then you want to see the Middle East,
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Ste niekde tam, potom chcete vidieť Blízky východ,
08:15
so you go on Google and you say, "Israel,"
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takže idete na Google a zadáte, "Izrael,"
08:17
and they give you the bad stuff.
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a zobrazia sa vám samé zlé veci.
08:18
And for a few days you got those images.
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A pár dní ste tam videli tieto obrázky.
08:23
Today the Israel-Loves-Iran page
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Dnes má stránka Izrael-miluje-Irán
08:25
is this number, 80,831, and two million people last week
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takéto číslo, 80 831 a minulý týždeň na ňu prišli 2 milióny ľudí
08:31
went on the page and shared, liked, I don't know,
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a zdieľali a likeovali,
08:33
commented on one of the photos.
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komentovali fotky.
08:36
So for five months now, that's what we are doing,
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Takže už 5 mesiacov robíme toto,
08:41
me, Michal, a few of my friends, are just making images.
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ja, Michal a pár našich priateľov vyrábame obrázky.
08:45
We're showing a new reality
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Ukazujeme novú realitu
08:48
by just making images
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len tým, že vyrábame obrázky,
08:50
because that's how the world perceives us.
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pretože tak nás svet vníma.
08:53
They see images of us, and they see bad images.
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Vidia fotky nás a vidia fotky zlých vecí.
08:56
So we're working on making good images. End of story.
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My pracujeme na výrobe dobrých obrázkov. Koniec príbehu.
09:01
Look at this one. This is the Iran-Loves-Israel page.
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Pozrite sa na toto. Toto je stránka Irán-miluje-Izrael.
09:05
This is not the Israel-Loves-Iran. This is not my page.
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To nie je Izrael-miluje-Irán. Toto nie je moja stránka.
09:08
This is a guy in Tehran on the day of remembrance
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Toto je chlapík v Teheráne v deň spomienky na
09:12
of the Israeli fallen soldier
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Izraelského padlého vojaka,
09:14
putting an image of an Israeli soldier on his page.
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ako na svoju stránku dáva fotku Izraelského vojaka.
09:18
This is the enemy.
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Toto je nepriateľ.
09:22
What?
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Čo?
09:23
("Our heartfelt condolences to the families who lost their dearests in terror attack in Bulgaria")
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("Úprimnú sústrasť rodinám, ktoré stratili svojich najbližších pri teroristickom útoku v Bulharsku")
09:25
And it's going both ways.
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A je to obojsmerné.
09:27
It's like, we are showing respect, one to each other.
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Akoby sme takto prejavovali rešpekt jeden druhému.
09:31
And we're understanding. And you show compassion.
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Máme porozumenie. Prejavujete súcit.
09:36
And you become friends.
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A stanete sa priateľmi.
09:41
And at some point, you become friends on Facebook,
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Potom sa stanete priateľmi na Facebooku
09:44
and you become friends in life.
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a aj v skutočnom živote.
09:46
You can go and travel and meet people.
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Môžete cestovať a spoznávať ľudí.
09:49
And I was in Munich a few weeks ago.
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Pred pár týždňami som bol v Mníchove.
09:52
I went there to open an exposition about Iran
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Šiel som tam na otvorenie expozície o Iráne
09:56
and I met there with people from the page
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a stretol som sa tam s ľuďmi zo stránky,
09:59
that told me, "Okay, you're going to be in Europe,
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ktorí mi povedali, "Dobre, budeš v Európe,
10:01
I'm coming. I'm coming from France, from Holland,
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tak prídem. Prídem z Francúzska, z Holandska,
10:04
from Germany," of course, and from Israel people came,
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z Nemecka," a pravdaže prišli ľudia z Izraela,
10:06
and we just met there for the first time in real life.
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a tak sme sa tam po prvýkrát stretli naživo.
10:11
I met with people that are supposed to be my enemies
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Po prvýkrát som sa stretol s ľuďmi, ktorí by mali byť
10:15
for the first time. And we just shake hands,
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mojimi nepriateľmi. Podali sme si ruky,
10:18
and have a coffee and a nice discussion,
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dali si kávu a príjemne sa porozprávali,
10:20
and we talk about food and basketball.
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a bavili sa o jedle a basketbale.
10:23
And that was the end of it.
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A to bolo všetko.
10:24
Remember that image from the beginning?
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Pamätáte si ten obrázok na začiatku?
10:27
At some point we met in real life, and we became friends.
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V určitom okamihu sme sa stretli naživo a stali sa priateľmi.
10:36
And it goes the other way around.
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A funguje to aj naopak.
10:38
Some girl that we met on Facebook
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Isté dievča, ktoré sme spoznali na Facebooku,
10:41
never been in Israel, born and raised in Iran,
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nikdy nebolo v Izraeli. Narodila sa a vyrastala v Iráne,
10:44
lives in Germany, afraid of Israelis
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teraz žila v Nemecku a bála sa Izraelčanov,
10:48
because of what she knows about us,
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kvôli tomu, čo o nás vedela.
10:50
decides after a few months of talking on the Internet
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Po niekoľkých mesiacoch rozhovorov s Izraelčanmi na internete
10:53
with some Israelis to come to Israel,
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sa rozhodla prísť do Izraelu.
10:56
and she gets on the plane and arrives at Ben Gurion
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Nasadla na lietadlo a vystúpila na letisku Ben Gurion
11:01
and says, "Okay, not that big a deal."
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a povedala si, "Dobre, nebolo to také strašné."
11:07
So a few weeks ago, the stress is getting higher,
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Pred pár týždňami, keď sa stres začal stupňovať,
11:11
so we start this new campaign
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sme odštartovali novú kampaň
11:13
called "Not ready to die in your war."
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s názvom, "Nie som pripravený zomrieť vo vašej vojne."
11:16
I mean, it's plus/minus the same message,
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Je to viac-menej rovnaké posolstvo,
11:19
but we wanted really to add some aggressivity to it.
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ale chceli sme pridať trochu na agresivite.
11:23
And again, something amazing happened,
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A znova sa stalo niečo úžasné,
11:26
something that we didn't have on the first wave of the campaign.
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niečo čo sme v prvej vlne kampane nemali.
11:29
Now people from Iran, the same ones who were shy
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Teraz ľudia z Iránu, tí istí, ktorí boli nesmelí
11:34
at the first campaign and just sent, you know,
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pri prvej kampani a posielali len fotky
11:36
their foot and half their faces,
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svojich nôh a polky tváre,
11:38
now they're sending their faces, and they're saying,
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teraz posielali celé svoje tváre a tým hovorili,
11:40
"Okay, no problem, we're into it. We are with you."
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"Dobre, žiaden problém, ideme do toho. Sme s vami."
11:49
Just read where those guys are from.
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Len si prečítajte odkiaľ tí ľudia sú.
11:53
And for every guy from Israel,
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A na každého človeka z Izraelu
11:55
you've got someone from Iran.
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máte niekoho z Iránu.
12:06
Just people sending their pictures.
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Jednoducho ľudia, ktorí posielajú svoje fotky.
12:27
Crazy, yes?
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Šialené, že?
12:29
So --
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Takže -
12:30
(Applause)
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(Potlesk)
12:40
So you may ask yourself, who is this dude?
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Takže možno sa pýtate, kto je tento chlapík?
12:47
My name is Ronny Edry, and I'm 41, I'm an Israeli,
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Moje meno je Ronny Edry. Mám 41 rokov, som Izraelčan,
12:51
I'm a father of two, I'm a husband,
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otec dvoch detí, manžel,
12:55
and I'm a graphic designer. I'm teaching graphic design.
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a grafik. Učím grafiku.
13:00
And I'm not that naive, because a lot of the time
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A nie som naivný, pretože mnohokrát
13:04
I've been asked, many times I've been asked, "Yeah, but,
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sa ma opýtali, "Áno, to je síce pekné,
13:07
this is really naive, sending flowers over, I mean — "
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ale je to naozaj naivné, takéto posielanie kvetiniek, - "
13:10
I was in the army. I was in the paratroopers for three years,
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Bol som v armáde. Tri roky som bol u výsadkárov
13:14
and I know how it looks from the ground.
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a viem, ako to tam dole vyzerá.
13:18
I know how it can look really bad.
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Viem, že to môže vyzerať veľmi zle.
13:22
So to me, this is the courageous thing to do,
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Takže pre mňa je toto odvážna vec,
13:26
to try to reach the other side before it's too late,
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snažiť sa získať si druhú stranu skôr než bude príliš neskoro,
13:30
because when it's going to be too late, it's going to be too late.
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pretože keď bude príliš neskoro, bude proste príliš neskoro.
13:32
And sometimes war is inevitable, sometimes,
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Niekedy je vojna neodvratná, niekedy,
13:36
but maybe [with] effort, we can avoid it.
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ale možno s trochou snahy sa jej môžeme vyhnúť.
13:40
Maybe as people, because especially in Israel,
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Možno ako ľudia, pretože v Izraeli
13:44
we're in a democracy. We have the freedom of speech,
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máme demokraciu. Máme slobodu slova,
13:47
and maybe that little thing can change something.
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a možno táto malá vec dokáže niečo zmeniť.
13:50
And really, we can be our own ambassadors.
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A skutočne, môžeme byť svojimi vlastnými veľvyslancami.
13:55
We can just send a message and hope for the best.
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Môžeme jednoducho poslať správu a dúfať v najlepšie.
14:01
So I want to ask Michal, my wife, to come with me
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Teraz chcem požiadať moju manželku, Michal, aby prišla
14:04
on the stage just to make with you one image,
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ku mne na pódium a mohli sme sa spolu odfotiť,
14:09
because it's all about images.
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pretože toto celé je o fotkách.
14:11
And maybe that image will help us change something.
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A možno nám tá fotka pomôže niečo zmeniť.
14:15
Just raise that. Exactly.
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Len to zdvihni. Presne.
14:19
And I'm just going to take a picture of it,
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Ja to len odfotím
14:21
and I'm just going to post it on Facebook
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a rovno to dám na Facebook
14:24
with kind of "Israelis for peace" or something.
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s nadpisom "Izrael za mier" alebo niečo také.
14:32
Oh my God.
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Och môj bože.
14:35
Don't cry.
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Neplač.
14:37
Thank you guys.
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Vďaka ľudia.
14:39
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Ronny Edry - Graphic DesignerRonny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country."
Why you should listen
Ronny Edry is a graphic designer, teacher and father. While he often posted images on Facebook without much fanfare, in March of 2012 one of his images garnered international attention. The image showed him with his daughter, along with the words “Iranians, we will never bomb your country. We heart you.” The image became a catalyst for dialogue between the people of two nations on the brink of war -- and started an online movement. Today, The Peace Factory is connecting people throughout the Middle East, giving them a voice and a face.
Edry grew up in Paris, France, and has lived in Israel since 1989. Along with his work on the Peace Factory, he is the owner and founder of Pushpin, a school for art and design in Tel Aviv. He himself graduated with honors from the BezIalel Academy of Art and Design, and he is a staff member teaching visual communication in design academies in Israel. He has received awards for his works as a graphic designer and is also an illustrator and author of graphic novels.
Ronny Edry | Speaker | TED.com