TED@BCG San Francisco
Ryan Holladay: To hear this music you have to be there. Literally
Ryan Holladay: Da biste čuli ovu glazbu, morate biti tamo. Doslovno
Filmed:
Readability: 4.9
1,348,704 views
Glazbena industrija se ponekad borila kako bi našla svoje mjesto u digitalnom svijetu. U ovom divnom govoru TED suradnik Ryan Holladay nam govori o tome zašto eksperimentira s onim što on opisuje kao 'glazba prema lokaciji'. Ovaj programerski i glazbeni poduhvat podrazumijeva stotine geografski mapiranih segmenata glazbe koji se mogu čuti samo kad se slušatelj nalazi fizički u blizini. (Snimljeno na događanju TED@BCG.)
Ryan Holladay - Musician
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Double-click the English transcript below to play the video.
00:14
(Music)
0
2939
4616
(Glazba)
00:19
For any of you who have visited
or lived in New York City,
or lived in New York City,
1
7555
3666
Svima koji su ikada posjetili New York City
ili koji su živjeli tamo,
ili koji su živjeli tamo,
00:23
these shots might start to look familiar.
2
11221
4895
ove slike bi mogle izgledati poznato.
00:28
This is Central Park,
3
16116
1684
Ovo je Central Park
00:29
one of the most beautifully designed
4
17800
1736
jedan od najljepše dizajniranih
00:31
public spaces in America.
5
19536
2896
javnih prostora u Americi.
00:34
But to anyone who hasn't visited,
6
22432
2502
Ali onima koji nikad nisu bili tamo,
00:36
these images can't really fully convey.
7
24934
3631
ove slike ne mogu potpuno
prenijeti doživljaj.
prenijeti doživljaj.
00:40
To really understand Central Park,
8
28565
2045
Da biste zaista razumijeli Central Park,
00:42
you have to physically be there.
9
30610
3159
morate biti fizički prisutni tamo.
00:45
Well, the same is true of the music,
10
33769
4105
Isto vrijedi i za glazbu
00:49
which my brother and I composed and mapped
11
37874
2797
koju smo ja i moj brat skladali i mapirali
00:52
specifically for Central Park.
12
40671
3086
posebno za Central Park.
00:55
(Music)
13
43757
5058
(Glazba)
01:00
I'd like to talk to you today a little bit about the work
14
48815
2826
Danas bih vam želio malo pričati
o tome što
o tome što
01:03
that my brother Hays and I are doing --
15
51641
3157
moj brat Hays i ja zapravo radimo --
01:06
That's us there. That's both of us actually —
16
54798
3446
To smo mi. Tu smo zapravo obojica --
01:10
specifically about a concept that we've been
developing over the last few years,
developing over the last few years,
17
58244
3807
a posebno o konceptu kojeg smo
razvijali posljednjih nekoliko godina,
razvijali posljednjih nekoliko godina,
01:14
this idea of location-aware music.
18
62051
3609
o ideji glazbe prema lokaciji.
01:17
Now, my brother and I, we're musicians
19
65660
1954
Moj brat i ja smo glazbenici
01:19
and music producers.
20
67614
1639
i glazbeni producenti.
01:21
We've been working together since,
21
69253
1636
Radimo zajedno od,
01:22
well, since we were kids, really.
22
70889
2012
pa, od malena, zapravo.
01:24
But recently, we've become
more and more interested
more and more interested
23
72901
2599
Ali nedavno smo se zainteresirali
01:27
in projects where art
24
75500
1920
za projekte u kojima se umjetnost
01:29
and technology intersect,
25
77420
2828
i tehnologija isprepliću,
01:32
from creating sight-specific audio
26
80248
2227
od stvaranja audio i
01:34
and video installation
27
82475
1872
i video instalacija prema lokaciji
01:36
to engineering interactive concerts.
28
84347
3002
do stvaranja interaktivnih koncerata.
01:39
But today I want to focus on this concept
29
87349
2647
Ali danas se želim osvrnuti na koncept
01:41
of composition for physical space.
30
89996
3742
skladanja za fizički prostor.
01:45
But before I go too much further into that,
31
93738
2449
Ali prije nego što zađem dublje
u ovu temu
u ovu temu
01:48
let me tell you a little bit about how we got started
32
96187
1713
dopustite mi da vam kažem malo
o tome kako smo došli
o tome kako smo došli
01:49
with this idea.
33
97900
1837
na ovu ideju.
01:51
My brother and I were living in New York City
34
99737
2055
Ja i brat smo živjeli u New York Cityju
01:53
when the artists Christo and Jeanne-Claude
35
101792
1787
kad su umjetnici Christo i Jeanne-Claude
01:55
did their temporary installation, The Gates,
36
103579
2229
postavili svoju privremenu instalaciju, 'Vrata',
01:57
in Central Park.
37
105808
1821
u Central Parku.
01:59
Hundreds of these brightly-colored sculptures
38
107629
1644
Stotine ovih skulptura žarkih boja
02:01
decorated the park for a number of weeks,
39
109273
3202
nekoliko tjedana je ukrašavalo park
02:04
and unlike work that's exhibited
40
112475
1932
i za razliku od djela koja se izlažu
02:06
in a more neutral space,
41
114407
1548
u neutralnijim prostorima
02:07
like on the walls of a gallery or a museum,
42
115955
3155
poput zidova galerija i muzeja,
02:11
this was work that was really in dialogue
43
119110
2311
ovo je bilo djelo koje je uistinu
bilo u dijalogu
bilo u dijalogu
02:13
with this place,
44
121421
1380
s ovim mjestom
02:14
and in a lot of ways, The Gates
45
122801
1932
i na mnogo načina 'Vrata'
02:16
was really a celebration
46
124733
1456
su bila slavlje
02:18
of Frederick Olmsted's incredible design.
47
126189
2733
nevjerojatnog dizajna Fredericka Olmsteda.
02:20
This was an experience that stayed with us
48
128922
2262
Ovo je bilo iskustvo koje nas je
02:23
for a long time, and years later,
49
131184
2269
dugo pratilo i nekoliko godina kasnije
02:25
my brother and I moved back to Washington, D.C.,
50
133453
2825
ja i brat smo se doselili natrag
u Washington, D. C.
u Washington, D. C.
02:28
and we started to ask the question,
51
136278
2277
i počeli postavljati pitanje
02:30
would it be possible,
52
138555
1764
bi li bilo moguće,
02:32
in the same way that The Gates
53
140319
1441
na isti način kao što su 'Vrata'
02:33
responded to the physical layout of the park,
54
141760
3198
bila u skladu s fizičkim planom parka,
02:36
to compose music for a landscape?
55
144958
4842
skladati glazbu za krajolik?
02:41
Which brought us to this.
56
149800
2647
I to nas je dovelo do ovoga.
02:44
(Music)
57
152447
4922
(Glazba)
02:49
On Memorial Day, we released "The National Mall,"
58
157369
3636
Na Dan sjećanja izašao je
"The National Mall"
"The National Mall"
02:53
a location-aware album
59
161005
2488
album prema lokaciji
02:55
released exclusively as a mobile app
60
163493
2717
te je bio dostupan isključivo kao
aplikacija za mobitele
aplikacija za mobitele
02:58
that uses the device's built-in GPS functionality
61
166210
3711
koja koristi ugrađenu GPS funkciju uređaja
za određivanje položaja
za određivanje položaja
03:01
to sonically map the entire park
62
169921
2785
kako bi sonički mapirala cijeli park
03:04
in our hometown of Washington, D.C.
63
172706
5754
i to u našem rodnom gradu Wahingtonu, D.C.
03:10
Hundreds of musical segments
64
178460
2021
Stotine glazbenih segmenata
03:12
are geo-tagged throughout the entire park
65
180481
3261
je geografski tagirano po
cijelom parku
cijelom parku
03:15
so that as a listener traverses the landscape,
66
183742
2844
tako da se slušatelju, dok prolazi kroz krajolik,
03:18
a musical score is actually unfolding around them.
67
186586
3409
glazbeni brojevi, zapravo,
otkrivaju oko njega.
otkrivaju oko njega.
03:21
So this is not a playlist or a list of songs
68
189995
2240
Tako da ovo nije glazbena lista niti lista pjesama
03:24
intended for the park,
69
192235
2555
namijenjena za park
03:26
but rather an array of distinct melodies and rhythms
70
194790
2996
već niz različitih melodija i ritmova
03:29
that fit together like pieces of a puzzle
71
197786
2297
koji pristaju zajedno kao
dijelovi slagalilce
dijelovi slagalilce
03:32
and blend seamlessly
72
200083
1563
i neprimjetno se stapaju
03:33
based on a listener's chosen trajectory.
73
201646
2466
na osnovi putanje koju je
slušatelj izabrao.
slušatelj izabrao.
03:36
So think of this as
74
204112
1371
Pa mislite o ovome kao da
03:37
a choose-your-own-adventure of an album.
75
205483
2541
vlastitim izborom stvarate album
svojih pustolovina.
svojih pustolovina.
03:40
Let's take a closer look.
76
208024
1592
Pogledajmo malo pobliže.
03:41
Let's look at one example here.
77
209616
1788
Evo jedan primjer.
03:43
So using the app,
78
211404
2278
Koristeći aplikaciju,
03:45
as you make your way towards the grounds
79
213682
2274
dok se približavate prostoru
03:47
surrounding the Washington Monument,
80
215956
1822
oko Washingtonova spomenika
03:49
you hear the sounds of instruments warming up,
81
217778
4211
čut ćete zvukove instrumenata kako se zagrijavaju
03:53
which then gives way to the sound of a mellotron
82
221989
3008
koji tada prepuštaju mjesto zvuku melotrona
03:56
spelling out a very simple melody.
83
224997
4762
koji oblikuje vrlo jednostavnu melodiju.
04:01
This is then joined by the sound of sweeping violins.
84
229759
5836
Tada se pridružuje zvuk moćnih violina.
04:07
Keep walking, and a full choir joins in,
85
235595
4397
Šetajući se dalje, priključuje se
cijeli zbor
cijeli zbor
04:11
until you finally reach the top of the hill
86
239992
2102
sve dok ne stignete do vrha brežuljka
04:14
and you're hearing the sound of drums and fireworks
87
242094
2750
i čujete zvuk bubnjeva i vatrometa
04:16
and all sorts of musical craziness,
88
244844
2286
i svakakvih drugih glazbenih ludosti
04:19
as if all of these sounds are radiating out
89
247130
2813
kao da svi ovi zvukovi isijavaju iz
04:21
from this giant obelisk that punctuates
90
249943
1840
ovog divovskog obeliska koji obilježava
04:23
the center of the park.
91
251783
2929
centar parka.
04:26
But were you to walk in the opposite direction,
92
254712
2789
Ali kad biste krenuli u suprotnom smjeru,
04:29
this entire sequence happens in reverse.
93
257501
5371
cijeli slijed bi se odigrao unatrag.
04:34
And were you to actually exit
the perimeter of the park,
the perimeter of the park,
94
262872
3200
A ako biste napustili prostor parka,
04:38
the music would fade to silence,
95
266072
2222
glazba bi izblijedjela sve do potpune tišine
04:40
and the play button would disappear.
96
268294
3377
i dugme za puštanje glazbe bi nestalo.
04:43
We're sometimes contacted by
people in other parts of the world
people in other parts of the world
97
271671
3048
Ponekad nas kontaktiraju ljudi iz
drugih dijelova svijeta
drugih dijelova svijeta
04:46
who can't travel to the United States,
98
274719
1927
koji ne mogu doći u Sjedinjene Države
04:48
but would like to hear this record.
99
276646
2151
ali bi htjeli poslušati ovaj album.
04:50
Well, unlike a normal album,
100
278797
2643
Za razliku od normalnog albuma,
04:53
we haven't been able to accommodate this request.
101
281440
2288
nismo mogli udovoljiti ovakvom zahtjevu.
04:55
When they ask for a C.D. or an MP3 version,
102
283728
2998
Kada traže C.D. ili MP3 verziju,
04:58
we just can't make that happen,
103
286726
2196
mi im to ne možemo omogućiti,
05:00
and the reason is because
104
288922
2178
a razlog je taj što
05:03
this isn't a promotional app
105
291100
1985
ovo nije promotivna aplikacija
05:05
or a game to promote or accompany
106
293085
2449
ili igra koja bi promicala ili pratila
05:07
the release of a traditional record.
107
295534
2285
izdavanje tradicionalnog albuma.
05:09
In this case, the app is the work itself,
108
297819
3734
U ovom slučaju, aplikacija je
sama po sebi djelo
sama po sebi djelo
05:13
and the architecture of the landscape
109
301553
1883
i arhitektura krajolilka
05:15
is intrinsic to the listening experience.
110
303436
4643
je intrinzična iskustvu slušanja.
05:20
Six months later, we did a location-aware album
111
308079
2868
Šest mjeseci kasnije napravili smo
album prema lokaciji
album prema lokaciji
05:22
for Central Park,
112
310947
1541
za Central Park,
05:24
a park that is over two times
the size of the National Mall,
the size of the National Mall,
113
312488
3272
park koji je dva puta veći od
šetališta National Mall
šetališta National Mall
05:27
with music spanning from the Sheep's Meadow
114
315760
2384
s rasponom glazbe od 'Livade ovaca'
05:30
to the Ramble to the Reservoir.
115
318144
3412
do 'Lutanja do jezera'.
05:33
Currently, my brother and I are working on
116
321556
2003
Trenutno brat i ja radimo na
05:35
projects all over the country,
117
323559
2317
projektima diljem zemlje
05:37
but last spring we started a project,
118
325876
2248
ali prošlo proljeće smo započeli
projekt
projekt
05:40
here actually at Stanford's
119
328124
1661
zapravo ovdje na
05:41
Experimental Media Art Department,
120
329785
2592
odjelu za eksperimentalnu umjetnost medija
na Stanfordu
na Stanfordu
05:44
where we're creating our largest
location-aware album to date,
location-aware album to date,
121
332377
2958
gdje stvaramo naš najveći
album prema lokaciji do sada
album prema lokaciji do sada
05:47
one that will span the entirety of Highway 1
122
335335
2090
koji će pokrivati cijeli prostor Autoputa 1
05:49
here on the Pacific Coast.
123
337425
2290
ovdje na obali Pacifika.
05:51
But what we're doing, integrating GPS with music,
124
339715
4150
Ali to što radimo, spajamo GPS lociranje i glazbu,
05:55
is really just one idea.
125
343865
2503
je samo jedna ideja.
05:58
But it speaks to a larger vision
126
346368
2338
Ali ona govori o većoj viziji
06:00
for a music industry that's sometimes struggled
127
348706
2149
za glazbenu industriju koja se ponekad borila
06:02
to find its footing in this digital age,
128
350855
2832
kako bi našla svoje uporište u
ovo digitalno doba,
ovo digitalno doba,
06:05
that they begin to see these new technologies
129
353687
2465
da oni sami počinju vidjeti
ove nove tehnologije
ove nove tehnologije
06:08
not simply as ways of adding bells and whistles
130
356152
2245
ne samo kao načine da poboljšaju
06:10
to an existing model,
131
358397
1857
postojeće modele
06:12
but to dream up entirely new ways
132
360254
1738
već da smisle potpuno nove načine
06:13
for people to interact with
133
361992
1717
na koje će ljudi komunicirati s glazbom
06:15
and experience music.
134
363709
1742
i iskusiti je.
06:17
Thank you.
135
365451
2044
Hvala.
06:19
(Applause)
136
367495
4000
(Pljesak)
ABOUT THE SPEAKER
Ryan Holladay - MusicianBrothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps.
Why you should listen
The Holladay brothers have done pioneering work in location-aware music composition: music created and mapped to a physical space, released as mobile apps, that use a mobile device’s GPS to dynamically alter the music as the listener traverses a landscape. Their first production, “The National Mall,” a location-aware piece mapped to the Mall in Washington, DC, was described by music critic Chris Richards “magical...like using GPS to navigate a dream.” They went on to create similar works for Central Park in New York and for SXSW Interactive in Austin, Texas, and are engaged in a long-term project of sonically mapping the entirety of the Pacific Coast Highway. Ryan is a 2013 TED Fellow.
Ryan Holladay | Speaker | TED.com