TED@BCG San Francisco
Ryan Holladay: To hear this music you have to be there. Literally
Ryan Holladay: Para escoitar esta música tes que estar alí, literalmente.
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A industria musical ás veces forcexa para atopar o seu sitio na era dixital. Nesta agradable conferencia, o membro de TED Ryan Holladay cóntanos porque está a experimentar co que el chama "música que ten en conta a localización". Esta programación e produción musical inclúe centos de segmentos xeolocalizados de sons que só se poden reproducir cando o ouvinte está fisicamente preto. (grabado en TED@BCG)
Ryan Holladay - Musician
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Double-click the English transcript below to play the video.
00:14
(Music)
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(Música)
00:19
For any of you who have visited
or lived in New York City,
or lived in New York City,
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Para os que teñades visitado ou
vivido na cidade de Nova York
vivido na cidade de Nova York
00:23
these shots might start to look familiar.
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estas imaxes quizais
vos comecen a soar.
vos comecen a soar.
00:28
This is Central Park,
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Isto é Central Park,
00:29
one of the most beautifully designed
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un dos espazo públicos mellor
00:31
public spaces in America.
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deseñados de América.
00:34
But to anyone who hasn't visited,
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Pero para aqueles que non o visitaran,
00:36
these images can't really fully convey.
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estas imaxes non se axustan por completo.
00:40
To really understand Central Park,
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Para comprender de verdade Central Park
00:42
you have to physically be there.
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tes que estar alí físicamente.
00:45
Well, the same is true of the music,
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Ben, sucede o mesmo coa música
00:49
which my brother and I composed and mapped
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que meu irmán mais eu
compuxemos e localizamos
compuxemos e localizamos
00:52
specifically for Central Park.
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especificamente para Central Park.
00:55
(Music)
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(Música)
01:00
I'd like to talk to you today a little bit about the work
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Gustaríame falarvos hoxe
un pouco sobre o traballo
un pouco sobre o traballo
01:03
that my brother Hays and I are doing --
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que meu irmán Hays e eu estamos a facer.
01:06
That's us there. That's both of us actually —
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-Ahí estamos nós. Somos nólos dous de feito -
01:10
specifically about a concept that we've been
developing over the last few years,
developing over the last few years,
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concretamente sobre o concepto que estivemos
desenvolvendo ao longo dos últimos anos,
desenvolvendo ao longo dos últimos anos,
01:14
this idea of location-aware music.
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a idea da música que ten en conta a ubicación.
01:17
Now, my brother and I, we're musicians
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Ben, meu irmán e eu somos músicos
01:19
and music producers.
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e produtores de música.
01:21
We've been working together since,
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Levamos traballando xuntos dende,
01:22
well, since we were kids, really.
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ben, dende que eramos nenos en realidade.
01:24
But recently, we've become
more and more interested
more and more interested
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Pero ultimamente, fómonos interesando
cada vez máis
cada vez máis
01:27
in projects where art
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en proxectos nos que a arte
01:29
and technology intersect,
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e a tecnoloxía se cruzan,
01:32
from creating sight-specific audio
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dende crear unha
instalación de audio e vídeo
instalación de audio e vídeo
01:34
and video installation
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específica para unhas vistas
01:36
to engineering interactive concerts.
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ata deseñar concertos interactivos.
01:39
But today I want to focus on this concept
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Pero hoxe quero centrarme neste concepto
01:41
of composition for physical space.
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de compoñer para un espazo físico.
01:45
But before I go too much further into that,
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Pero antes de ir máis aló con isto,
01:48
let me tell you a little bit about how we got started
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deixádeme contarvos un pouco máis sobre como
01:49
with this idea.
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comezamos con esta idea.
01:51
My brother and I were living in New York City
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Meu irmán e eu estabamos vivindo
en Nova York
en Nova York
01:53
when the artists Christo and Jeanne-Claude
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cando os artistas Christo e Jeanne-Claude
01:55
did their temporary installation, The Gates,
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fixeron a súa instalación temporal, "The Gates",
01:57
in Central Park.
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en Central Park.
01:59
Hundreds of these brightly-colored sculptures
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Centos destas esculturas de cores brillantes
02:01
decorated the park for a number of weeks,
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decoraron o parque unhas semanas
02:04
and unlike work that's exhibited
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e, a diferenza do traballo exposto
02:06
in a more neutral space,
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en espazos máis neutrais,
02:07
like on the walls of a gallery or a museum,
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como as paredes dunha galería ou dun museo,
02:11
this was work that was really in dialogue
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este era un traballo que
estaba realmente dialogando
estaba realmente dialogando
02:13
with this place,
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con este lugar,
02:14
and in a lot of ways, The Gates
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e de moitos xeitos, "The Gates"
02:16
was really a celebration
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foi realmente unha celebración
02:18
of Frederick Olmsted's incredible design.
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do incrible deseño de Frederick Olmsted.
02:20
This was an experience that stayed with us
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Esta foi unha experiencia
que se mantivo con nós
que se mantivo con nós
02:23
for a long time, and years later,
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por moito tempo, e anos despois
02:25
my brother and I moved back to Washington, D.C.,
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meu irmán mais eu mudámonos
de novo a Washington DC
de novo a Washington DC
02:28
and we started to ask the question,
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e comezamos a preguntarnos
02:30
would it be possible,
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se sería posible,
02:32
in the same way that The Gates
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do mesmo xeito que "The Gates"
02:33
responded to the physical layout of the park,
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respondía á disposición física do parque,
02:36
to compose music for a landscape?
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compoñer música para unha paisaxe.
02:41
Which brought us to this.
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O que nos conduciu ata aqui.
02:44
(Music)
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(Música)
02:49
On Memorial Day, we released "The National Mall,"
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No Día dos Caídos, estreamos
"The National Mall"
"The National Mall"
02:53
a location-aware album
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un album que ten en conta a ubicación
02:55
released exclusively as a mobile app
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lanzado en exclusiva
como unha aplicación móbil
como unha aplicación móbil
02:58
that uses the device's built-in GPS functionality
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que usaba a función interna do GPS
03:01
to sonically map the entire park
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para cartografar sonoramente todo o parque
03:04
in our hometown of Washington, D.C.
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da nosa cidade natal en Washington, DC.
03:10
Hundreds of musical segments
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Centos de segmentos musicais
03:12
are geo-tagged throughout the entire park
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están etiquetados xeograficamente
por todo o parque
por todo o parque
03:15
so that as a listener traverses the landscape,
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polo que a medida que
o ouvinte atravesa a paisaxe,
o ouvinte atravesa a paisaxe,
03:18
a musical score is actually unfolding around them.
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un indicador musical vaise
estendendo ó seu arredor.
estendendo ó seu arredor.
03:21
So this is not a playlist or a list of songs
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Así que isto non é unha lista
de reproducción ou de cancións
de reproducción ou de cancións
03:24
intended for the park,
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planeada para o parque,
03:26
but rather an array of distinct melodies and rhythms
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senón máis ben un espectro
de distintos ritmos e melodías
de distintos ritmos e melodías
03:29
that fit together like pieces of a puzzle
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que encaixan entre si como
pezas dun crebacabezas
pezas dun crebacabezas
03:32
and blend seamlessly
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e se mesturan continuamente
03:33
based on a listener's chosen trajectory.
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segundo a traxectoria escollida polo ouvinte.
03:36
So think of this as
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Así que pensen en isto como
03:37
a choose-your-own-adventure of an album.
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un álbum de escolle-a-túaa-propia-aventura.
03:40
Let's take a closer look.
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Botemos unha ollada máis de preto.
03:41
Let's look at one example here.
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Vexamos este exemplo.
03:43
So using the app,
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Utilizando a aplicación
03:45
as you make your way towards the grounds
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a medida que te abres camiño polo terreo
03:47
surrounding the Washington Monument,
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rodeando o monumento a Washington,
03:49
you hear the sounds of instruments warming up,
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escoitas o son dos instrumentos afinándose,
03:53
which then gives way to the sound of a mellotron
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que logo da paso ó son dun mellotron
03:56
spelling out a very simple melody.
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entoando unha melodía moi sinxela.
04:01
This is then joined by the sound of sweeping violins.
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A isto úneselle despois
o envolvente son de violíns.
o envolvente son de violíns.
04:07
Keep walking, and a full choir joins in,
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Segue a andar e unirase un coro completo
04:11
until you finally reach the top of the hill
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ata que finalmente acades o alto do outeiro
04:14
and you're hearing the sound of drums and fireworks
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e escoitarás o son de tambores
e fogos de artificio
e fogos de artificio
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and all sorts of musical craziness,
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e todo tipo de tolerías musicais
04:19
as if all of these sounds are radiating out
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como se todos estes sons fosen irradiados
04:21
from this giant obelisk that punctuates
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polo obelisco xigante que irrumpe
04:23
the center of the park.
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no centro do parque.
04:26
But were you to walk in the opposite direction,
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Pero se te dirixises á dirección oposta
04:29
this entire sequence happens in reverse.
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toda a secuencia sucedería en orde inversa.
04:34
And were you to actually exit
the perimeter of the park,
the perimeter of the park,
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E cando saises do perímetro do parque,
04:38
the music would fade to silence,
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a música esvaeceríase ata desaparecer,
04:40
and the play button would disappear.
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e o botón do play desaparecería.
04:43
We're sometimes contacted by
people in other parts of the world
people in other parts of the world
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Ás veces contacta con nós xente
doutros lugares do mundo
doutros lugares do mundo
04:46
who can't travel to the United States,
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que non poden viaxar ós Estados Unidos,
04:48
but would like to hear this record.
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pero ós que lles gustaría escoitar esta grabación.
04:50
Well, unlike a normal album,
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Ben, a diferenza dun disco normal,
04:53
we haven't been able to accommodate this request.
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non puidemos satisfacer esta petición.
04:55
When they ask for a C.D. or an MP3 version,
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Cando piden un CD ou unha versión en MP3,
04:58
we just can't make that happen,
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simplemente non podemos conseguilo
05:00
and the reason is because
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e a razón é que
05:03
this isn't a promotional app
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esta non é unha aplicación promocional,
05:05
or a game to promote or accompany
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ou un xogo para publicitar ou acompañar
05:07
the release of a traditional record.
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o lanzamento dunha grabación tradicional.
05:09
In this case, the app is the work itself,
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Neste caso, a aplicación
é o traballo en si mesmo
é o traballo en si mesmo
05:13
and the architecture of the landscape
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e a arquitectura da paisaxe
05:15
is intrinsic to the listening experience.
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é intrínseca á experiencia auditiva.
05:20
Six months later, we did a location-aware album
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Seis meses despois, creamos un disco
que ten en conta a ubicación
que ten en conta a ubicación
05:22
for Central Park,
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para Central Park,
05:24
a park that is over two times
the size of the National Mall,
the size of the National Mall,
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un parque que duplica
o tamaño do National Mall,
o tamaño do National Mall,
05:27
with music spanning from the Sheep's Meadow
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con música que abarcaba
dende Sheep's Meadow
dende Sheep's Meadow
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to the Ramble to the Reservoir.
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ata a camiñata á presa.
05:33
Currently, my brother and I are working on
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Actualmente, meu irmán e eu
estamos traballando
estamos traballando
05:35
projects all over the country,
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en proxectos por todo o país,
05:37
but last spring we started a project,
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pero a primavera pasada
comezamos un proxecto
comezamos un proxecto
05:40
here actually at Stanford's
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precisamente aquí no Stanford's
05:41
Experimental Media Art Department,
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Experimental Media Art Department,
05:44
where we're creating our largest
location-aware album to date,
location-aware album to date,
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onde estamos creando o noso maior disco
que ten en conta a ubicación ata agora,
que ten en conta a ubicación ata agora,
05:47
one that will span the entirety of Highway 1
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que abarcará toda a Estrada 1
05:49
here on the Pacific Coast.
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aquí na costa do Pacífico.
05:51
But what we're doing, integrating GPS with music,
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Pero o que nos facemos,
incorporar GPS á música,
incorporar GPS á música,
05:55
is really just one idea.
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en realidade é só unha idea.
05:58
But it speaks to a larger vision
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Aínda que conduce a unha visión máis ampla
06:00
for a music industry that's sometimes struggled
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para unha industria que ás veces forcexa
06:02
to find its footing in this digital age,
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para atopar o seu lugar na era dixital,
06:05
that they begin to see these new technologies
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que empecen a ver nestas novas tecnoloxías
06:08
not simply as ways of adding bells and whistles
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non só como formas de
engadir campás e asubíos
engadir campás e asubíos
06:10
to an existing model,
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a un modelo existente,
06:12
but to dream up entirely new ways
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senón que fantaseen
con modelos totalmente novos
con modelos totalmente novos
06:13
for people to interact with
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nos que a xente intereactúe
06:15
and experience music.
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e experimente a música.
06:17
Thank you.
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Grazas.
06:19
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Ryan Holladay - MusicianBrothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps.
Why you should listen
The Holladay brothers have done pioneering work in location-aware music composition: music created and mapped to a physical space, released as mobile apps, that use a mobile device’s GPS to dynamically alter the music as the listener traverses a landscape. Their first production, “The National Mall,” a location-aware piece mapped to the Mall in Washington, DC, was described by music critic Chris Richards “magical...like using GPS to navigate a dream.” They went on to create similar works for Central Park in New York and for SXSW Interactive in Austin, Texas, and are engaged in a long-term project of sonically mapping the entirety of the Pacific Coast Highway. Ryan is a 2013 TED Fellow.
Ryan Holladay | Speaker | TED.com