Business Innovation Factory
Natalie Jeremijenko: The art of the eco-mindshift
Natalie Jeremijenko: Umjetnost ekološkog stanja svijesti
Filmed:
Readability: 5.1
458,377 views
Neobični laboratorij Natalie Jeremijenko stavlja umjetnost u pogon, i rješava probleme okoliša, kombinirajući inženjerstvo sa javnom umjetnošću i timom volontera. Ovi eksperimenti u stvarnom životu uključuju: šetajuće punoglavce, ribe koje pišu poruke, zasađivanje vrtove hidranata i još ponešto.
Natalie Jeremijenko - Artist and engineer
Natalie Jeremijenko blends art, engineering, environmentalism, biochemistry and more to create real-life experiments that enable social change. Full bio
Natalie Jeremijenko blends art, engineering, environmentalism, biochemistry and more to create real-life experiments that enable social change. Full bio
Double-click the English transcript below to play the video.
00:15
I was informed by this kind of
0
0
3000
Informirana sam ovom
00:18
unoriginal and trite idea
1
3000
2000
neoriginalnom i trivijalnom idejom
00:20
that new technologies were an opportunity
2
5000
2000
da su nove tehnologije prilika
00:22
for social transformation,
3
7000
2000
za društvenu transformaciju,
00:24
which is what drove me then,
4
9000
2000
što me pokretalo onda,
00:26
and still, it's a delusion that drives me now.
5
11000
2000
i još uvijek, to je zabluda koja me
pokreće sada.
pokreće sada.
00:28
I wanted to update what I've been doing since then --
6
13000
3000
Htjela sam ažurirati ono
što sam radila od tada --
što sam radila od tada --
00:31
but it's still the same theme song --
7
16000
3000
ali i dalje je to ista pjesma --
00:34
and introduce you to my lab and current work,
8
19000
3000
i predstavljam vam svoj laboratorij i rad,
00:37
which is the Environmental Health Clinic
9
22000
2000
koji je Klinika za zdravlje okoliša
00:39
that I run at NYU.
10
24000
2000
koju vodim na Sveučilištu u New Yorku.
00:41
And what it is -- it's a twist on health.
11
26000
2000
I ono što to jest - to je drugi pogled
na zdravlje.
na zdravlje.
00:43
Because, really, what I'm trying to do now
12
28000
2000
Jer, ono što pokušavam raditi sada
00:45
is redefine what counts as health.
13
30000
2000
je redefinirati što je to zdravlje.
00:47
It's a clinic like a health clinic at any other university,
14
32000
3000
To je klinika kao zdravstvena klinika
na bilo kojem sveučilištu,
na bilo kojem sveučilištu,
00:50
except people come to the clinic
15
35000
2000
osim što ljudi dolaze na kliniku
00:52
with environmental health concerns,
16
37000
2000
sa problemima vezanim uz okoliš,
00:54
and they walk out with prescriptions
17
39000
2000
i odlaze s receptima
00:56
for things they can do to improve environmental health,
18
41000
3000
za stvari koje mogu raditi da bi
poboljšali zdravlje okoliša,
poboljšali zdravlje okoliša,
00:59
as opposed to coming to a clinic with medical concerns
19
44000
3000
nasuprot dolasku u kliniku sa zdravstvenim
problemima
problemima
01:02
and walking out with prescriptions for pharmaceuticals.
20
47000
3000
i izlaskom sa receptima za lijekove.
01:05
It's a handy-dandy quote from Hippocrates of the Hippocratic oath
21
50000
3000
To je zgodan citat Hipokrita
iz Hipokritove zakletve
iz Hipokritove zakletve
01:08
that says, "The greater part of the soul lays outside the body,
22
53000
3000
koji kaže,
"Veći dio duše leži izvan tijela,
"Veći dio duše leži izvan tijela,
01:11
treatment of the inner requires treatment of the outer."
23
56000
2000
tretiranje vanjštine
traži tretiranje nutrine."
traži tretiranje nutrine."
01:13
But that suggests the issue
24
58000
2000
Ali to predlaže problem
01:15
that I'm trying to get at here,
25
60000
2000
kojim se želim pozabaviti,
01:17
that we have an opportunity to redefine what is health.
26
62000
3000
da imamo priliku redefinirati što
je zdravlje.
je zdravlje.
01:20
Because this idea that health is internal
27
65000
2000
Jer ta ideja da je zdravlje nutarnje
01:22
and atomized and individual
28
67000
3000
i atomizirano i individualno
01:25
and pharmaceutical
29
70000
2000
i farmaceutsko
01:27
is largely an error.
30
72000
2000
je većinom pogreška.
01:29
And I would use this study,
31
74000
2000
I koristila bih ovu studiju,
01:31
a recent study by Philip Landrigan,
32
76000
2000
nedavnu studiju Philipa Landrigana,
01:33
to motivate a different view of health,
33
78000
2000
da motiviram drugačiji pogled na zdravlje,
01:35
where he went to most of the pediatricians in Manhattan
34
80000
3000
gdje je on otišao do većine pedijatara
na Manhattanu
na Manhattanu
01:38
and the New York area
35
83000
2000
i u područje New Yorka
01:40
and logged what they spent their patient hours on.
36
85000
3000
i pratio na što troše vrijeme
s pacijentima.
s pacijentima.
01:43
80 to 90 percent of their time
37
88000
2000
80 do 90 posto vremena
01:45
was spent on five things.
38
90000
2000
trošili su na pet stvari.
01:47
Number one was asthma,
39
92000
2000
Prva stvar je astma,
01:49
number two was developmental delays,
40
94000
3000
druga je problemi u razvoju,
01:52
number three was 400-fold increases
41
97000
2000
treća je 400struko povećanje
01:54
in rare childhood cancers
42
99000
2000
u rijetkim dječjim oblicima raka
01:56
in the last eight to 10, 15 years.
43
101000
3000
u zadnjih osam do 10,15 godina.
01:59
Number four and five were childhood obesity
44
104000
3000
Broj četiri i pet bili su dječja pretilost
02:02
and diabetes-related issues.
45
107000
3000
i problemi vezani uz dijabetes.
02:05
So all of those -- what's common about all of those?
46
110000
3000
Dakle, svi oni -- što im je zajedničko?
02:08
The environment is implicated, radically implicated, right.
47
113000
3000
Okoliš je impliciran, radikalno, zar ne?
02:11
This is not the germs
48
116000
2000
To nisu bacili
02:13
that medicos were trained to deal with;
49
118000
3000
s kojima smo trenirani boriti se,
02:16
this is a different definition of health,
50
121000
3000
ovo je druga definicija zdravlja,
02:19
health that has a great advantage
51
124000
3000
zdravlja koje ima veliku prednost
02:22
because it's external, it's shared,
52
127000
2000
jer je vanjsko, dijeljeno,
02:24
we can do something about it,
53
129000
2000
možemo nešto učiniti u vezi s tim,
02:26
as opposed to internal, genetically predetermined
54
131000
3000
nasuprot internim, genetski predodređenim
02:29
or individualized.
55
134000
2000
ili individualiziranim.
02:31
People who come to the clinic are called, not patients,
56
136000
2000
Ljudi koji dođu u kliniku ne zovu se
pacijenti
pacijenti
02:33
but impatients,
57
138000
2000
već impacijenti,
02:35
because they're too impatient to wait for legislative change
58
140000
3000
jer su previše nestrpljivi (impatient) da
čekaju promjenu zakona
čekaju promjenu zakona
02:38
to address local and environmental health issues.
59
143000
3000
koji će se pozabaviti utjecajem okoliša
na zdravlje.
na zdravlje.
02:41
And I meet them at the University, I also have a few field offices
60
146000
3000
I susrećem se s njima na sveučilištu,
uz nekoliko ureda na terenu
uz nekoliko ureda na terenu
02:44
that I set up in various places
61
149000
2000
koje postavljam na različitim mjestima
02:46
that provide an immersion
62
151000
2000
koji predstavljaju imerziju
02:48
in some of the environmental challenges we face.
63
153000
2000
u neke od izazova s kojima se susrećemo.
02:50
I like this one from the Belgian field office,
64
155000
3000
Sviđa mi se ovaj iz ureda u Belgiji,
02:53
where we met in a roundabout,
65
158000
2000
gdje smo se susreli na kružnom toku,
02:55
precisely because the roundabout iconified
66
160000
2000
jer je kružni tok predstavljao
02:57
the headless social movement
67
162000
2000
obezglavljeni društveni pokret
02:59
that informs much social transformation,
68
164000
3000
koji informira društvenu transformaciju
03:02
as opposed to the top-down control
69
167000
2000
naprotiv kontrole s vrha
03:04
of red light traffic intersections.
70
169000
3000
crvenih svjetala raskrižja.
03:07
In this case, of course, the roundabout
71
172000
3000
U ovom slučaju naravno, kružni tok
03:10
with that micro-decisions being made in situ
72
175000
2000
sa tom mikro odlukom
napravljenom na licu mjesta
napravljenom na licu mjesta
03:12
by people not being told what to do.
73
177000
3000
od strane ljudi kojima nije rečeno
što da čine.
što da čine.
03:15
But, of course, affords greater throughput,
74
180000
2000
Ali naravno, omogućuje veći protok,
03:17
fewer accidents,
75
182000
2000
manje nezgoda,
03:19
and an interesting model of social movement.
76
184000
3000
i zanimljiv model društvenog pokreta.
03:22
Some of the things that the monitoring protocols have developed:
77
187000
2000
Neke od stvari koje su protokoli
nadziranja razvili:
nadziranja razvili:
03:24
this is the tadpole bureaucrat protocol,
78
189000
3000
ovo je birokratski protokol punoglavca,
03:27
or keeping tabs, if you will.
79
192000
3000
ili praćenje, ako tako želite.
03:30
What they are is an addition of tadpoles
80
195000
2000
To je dodavanje punoglavaca
03:32
that are named after a local bureaucrat
81
197000
2000
s imenima lokalnih birokrata
03:34
whose decisions affect your water quality.
82
199000
3000
čije odluke utječu na kvalitetu vode.
03:37
So an impatient concern for water quality
83
202000
3000
Dakle, impacijent zabrinut
za kvalitetu vode
za kvalitetu vode
03:40
would raise a tadpole bureaucrat
84
205000
3000
uzgojio bi punoglavca birokrata
03:43
in a sample of water in which they're interested.
85
208000
3000
u uzorku vode koji ih brine.
03:46
And we give them a couple of things to do that,
86
211000
2000
I dajemo im nekoliko stvari da to naprave,
03:48
to help them do companion animal devices
87
213000
2000
kako bi im pomogli da naprave prateće
životinjske uređaje
životinjske uređaje
03:50
while they're blogging and doing their email.
88
215000
2000
dok pišu i šalju mailove.
03:52
This is a tadpole walker
89
217000
2000
Ovo je šetač punoglavaca
03:54
to take your tadpole walking in the evening.
90
219000
3000
za šetanje punoglavca svake večeri.
03:57
And the interesting thing that happens --
91
222000
2000
I zanimljiva stvar koja se dogodi --
03:59
because we're using tadpoles, of course,
92
224000
2000
jer koristimo punoglavce, naravno,
04:01
because they have the most exquisite biosenses that we have,
93
226000
3000
jer imaju najčudesnija
bio-osjetila koja imamo,
bio-osjetila koja imamo,
04:04
several orders of magnitude more sensitive
94
229000
2000
nekoliko puta osjetljivija
04:06
than some of our senses
95
231000
2000
od nekih naših osjetila
04:08
for sensing,
96
233000
3000
za osjet,
04:11
responding in a biologically meaningful way,
97
236000
2000
koja reagiraju na biološki značajan način,
04:13
to that whole class of industrial contaminants
98
238000
2000
toj cijeloj klasi
industrijskih onečišćivaća
industrijskih onečišćivaća
04:15
we call endocrine disruptors
99
240000
2000
koje zovemo endokrini remetitelji
04:17
or hormone emulators.
100
242000
2000
ili emulatori hormona.
04:19
But by taking your tadpole out for a walk in the evening --
101
244000
3000
Ali šetajući našeg punoglavca navečer --
04:22
there's a few action shots --
102
247000
2000
postoji nekoliko fotografija akcije --
04:24
your neighbors are likely to say, "What are you doing?"
103
249000
3000
vaši susjedi reći, "Što radite?"
04:27
And then you have to introduce your tadpole
104
252000
3000
I onda morate predstaviti svog
punoglavca
punoglavca
04:30
and who it's named after.
105
255000
2000
i prema kome je nazvan.
04:32
You have to explain what you're doing
106
257000
2000
Morate objasniti što radite
04:34
and how the developmental events of a tadpole
107
259000
2000
i kako razvoj punoglavca
04:36
are, of course, very observable
108
261000
2000
možete promatrati
04:38
and they use the same T3-mediated hormones that we do.
109
263000
3000
i da koriste iste hormone kao i mi.
04:43
And so next time your neighbor sees you
110
268000
3000
Tako da sljedeći put kad vas susjed vidi
04:46
they'll say, "How is that tadpole doing?"
111
271000
3000
reći će, "Kako je taj punoglavac?"
04:49
And you can let them social network with your tadpole,
112
274000
3000
I možete im dozvoliti da se druže s njim,
04:52
because the Environmental Health Clinic has a social networking site
113
277000
3000
jer Klinika za zdravlje okoliša ima
stranicu za povezivanje
stranicu za povezivanje
04:55
for, not only impatients, humans,
114
280000
3000
ne samo za impacijente, ljude,
04:58
but non-humans,
115
283000
2000
već i za ne-ljude,
05:00
social networking for humans and non-humans.
116
285000
2000
društveno povezivanje za ljude i ne-ljude,
05:02
And of course, these endocrine disruptors
117
287000
2000
I naravno, ovi endokrini disruptori
05:04
are things that are implicated in the breast cancer epidemic,
118
289000
3000
su stvari koje su implicirane u epidemiju
raka dojke,
raka dojke,
05:07
the obesity epidemic,
119
292000
2000
epidemiju pretilosti,
05:09
the two and a half year drop in the average age of onset of puberty in young girls
120
294000
3000
raniji početak puberteta za djevojčice
05:12
and other related things.
121
297000
2000
i druge vezane stvari.
05:14
The culmination of this is if you've successfully raised your tadpole,
122
299000
3000
Kulminacija ovoga je ako ste
uspješno uzgojili punoglavca,
uspješno uzgojili punoglavca,
05:17
observing the behavioral
123
302000
2000
promatrajući događaje ponašanja
05:19
and developmental events,
124
304000
2000
i razvoja,
05:21
you will then go and introduce your tadpole
125
306000
2000
predstavit ćete svog punoglavca
05:23
to its namesake
126
308000
2000
njegovom imenjaku
05:25
and discuss the evidence that you've seen.
127
310000
3000
i raspraviti dokaze koje ste vidjeli.
05:28
Another quick protocol -- and I'm going to go through these quickly,
128
313000
3000
Drugi brzi protokol --
i brzo ću proći kroz njih,
i brzo ću proći kroz njih,
05:31
but just to give you the material sense of what we're doing here --
129
316000
3000
ali da vam dam uvid u ono što radimo --
05:34
instead of asking you for urine samples,
130
319000
2000
Da ne tražimo uzorke urina,
05:36
I'll ask you for a mouse sample.
131
321000
2000
tražit ću vas uzorak miša.
05:38
Anyone here lucky enough to share, to cohabit with a mouse --
132
323000
3000
Da li ovdje netko dijeli životni prostor
s mišem --
s mišem --
05:41
a domestic partnership with mice?
133
326000
2000
ima partnerstvo s mišem?
05:43
Very lucky.
134
328000
3000
Doista ste sretni.
05:46
Mice, of course, are the quintessential
135
331000
3000
Miševi su naravno osnova,
05:49
model organism.
136
334000
2000
uzorak organizma.
05:51
They're even better models of environmental health,
137
336000
2000
Još su bolji model okolišnog zdravlja,
05:53
because not only the same mammalian biology,
138
338000
2000
jer ne samo da imaju biologiju
sisavca,
sisavca,
05:55
but they share your diet, largely.
139
340000
2000
nego većinom dijele i našu ishranu.
05:57
They share your environmental stressors,
140
342000
3000
Dijele društvene stresore,
06:00
the asbestos levels and lead levels,
141
345000
2000
nivoe azbesta i olova,
06:02
whatever you're exposed to.
142
347000
2000
čemu god ste izloženi.
06:04
And they're geographically more limited than you are,
143
349000
2000
I geografski su ograničeniji nego vi,
06:06
because we don't know if you've been exposed
144
351000
2000
jer ne znamo da li ste bili izloženi
06:08
to persistent organic pollutants
145
353000
2000
ustrajnim organskim onečišćenjima
06:10
in your home, or occupationally
146
355000
2000
u vašem domu, ili zanimanjem
06:12
or as a child.
147
357000
2000
ili kao dijete.
06:14
Mice are a very good representation.
148
359000
2000
Miševi su dobar predstavnik.
06:16
So it starts by building a better mousetrap, of course.
149
361000
3000
Tako da to počinje gradnjom bolje mišolovke,
naravno.
naravno.
06:19
This is one of them.
150
364000
2000
Ovo je jedna od njih.
06:21
Coping with environmental stressors is tricky.
151
366000
2000
Nositi se s okolišnim stresorima
je nezgodno.
je nezgodno.
06:23
Is anybody here on antidepressants?
152
368000
3000
Koristi li netko ovdje antidepresive?
06:26
(Laughter)
153
371000
2000
(Smijeh)
06:28
There's a lot of people in Manhattan are.
154
373000
3000
Pa puno ljudi na Manhattanu to radi.
06:31
And we were testing if the mice
155
376000
2000
I testirali smo
06:33
would also self-administer SSRIs.
156
378000
3000
bi li si miševi sami propisivali
takvu terapiju.
takvu terapiju.
06:36
So this was Prozac, this was Zoloft,
157
381000
2000
Ovo je bio Prozac, ovo je bio Zoloft,
06:38
this was a black jellybean and this was muscle relaxant,
158
383000
3000
ovo je bio žele bonbon, a ovo sredstvo
za opuštanje mišića,
za opuštanje mišića,
06:41
all of which were the medications that the impatient was taking.
159
386000
3000
što su sve lijekovi
koje je uzimao impacijent.
koje je uzimao impacijent.
06:44
So do you think the mice
160
389000
2000
Mislite li da su miševi
06:46
self-administered antidepressants?
161
391000
2000
sami uzimali antidepresive?
06:48
What's the -- (Audience: Sure. Yes.)
162
393000
3000
Koji je -- (Publika: Naravno. Da.)
06:51
How did you know that? They did.
163
396000
3000
Kako ste znali to? Jesu.
06:54
This was vodka and solution, gin and solution.
164
399000
2000
Ovo je bila votka i otopina,
gin i otopina.
gin i otopina.
06:56
This guy also liked plain water and the muscle relaxant.
165
401000
3000
Ovaj je volio običnu vodu i
sredstvo za opuštanje mišića.
sredstvo za opuštanje mišića.
06:59
Where's our export?
166
404000
2000
Gdje je naš stručnjak?
07:01
Vodka, gin --
167
406000
2000
Vodka, gin --
07:03
(Audience: [unclear])
168
408000
2000
(Publika: nerazgovijetno)
07:05
Yes. Yes. You know your mice well.
169
410000
3000
Da. Da. Znate miševe.
07:08
They did, yes.
170
413000
2000
Jesu. Da.
07:10
So they drank as much vodka as they did plain water,
171
415000
2000
Pili su istu količinu votke
kao i obične vode
kao i obične vode
07:12
which was interesting.
172
417000
2000
što je bilo zanimljivo.
07:14
Then of course, it goes into the entrapment device.
173
419000
3000
Naravno, onda su ušli u klopku.
07:17
There's an old cellphone in there -- a good use for old cellphones --
174
422000
2000
Tu je stari mobitel -- dobra uporaba --
07:19
which dials the clinic, we go and pick up the mouse.
175
424000
3000
koji poziva kliniku,
a mi odemo pokupiti miša.
a mi odemo pokupiti miša.
07:22
We take the blood sample
176
427000
2000
Uzimamo uzorak krvi
07:24
and do the blood work and hair work on the mice.
177
429000
2000
i analiziramo krv i dlake miša.
07:26
And I want to sort of point out the big advantage
178
431000
2000
I želim istaknuti veliku prednost
07:28
of framing health in this external way.
179
433000
3000
uokvirivanja zdravlja na ovaj način.
07:31
But we do have a few prescription products through this.
180
436000
3000
Ali imamo nekoliko lijekova na recept
u ovome.
u ovome.
07:34
It's very different from the medical model.
181
439000
3000
Puno je drugačije od medicinskog modela.
07:37
Anything you do to improve your water quality or air quality,
182
442000
3000
Bilo što što radite da popravite kvalitetu
vode ili zraka,
vode ili zraka,
07:40
or to understand it or to change it,
183
445000
3000
ili da ju razumijete ili promijenite,
07:43
the benefits are enjoyed by anyone
184
448000
2000
u blagodatima uživaju svi
07:45
you share that water quality or air quality with.
185
450000
3000
s kojima dijelite
kvalitetu vode ili zraka.
kvalitetu vode ili zraka.
07:48
And that aggregating effect,
186
453000
2000
I taj agregacijski efekt,
07:50
that collective action effect,
187
455000
3000
taj kolektivni efekt djelovanja,
07:53
is actually something we can use to our advantage.
188
458000
3000
je nešto što možemo iskoristiti.
07:56
So I want to show you one prescription product in the clinic
189
461000
3000
Tako da vam želim pokazati
jedan lijek na recept iz klinike
jedan lijek na recept iz klinike
07:59
called the No Park.
190
464000
2000
koji se zove Ne Park.
08:01
This is a prescription to improve water quality.
191
466000
3000
Ovo je recept za poboljšanje
kvalitete vode.
kvalitete vode.
08:04
Many impatients are very concerned for water quality and air quality.
192
469000
3000
Mnogi impacijenti su zabrinuti
oko kvalitete zraka i vode.
oko kvalitete zraka i vode.
08:07
What we do is we take a fire hydrant,
193
472000
2000
Uzmemo hidrant,
08:09
a "no parking" space associated with a fire hydrant,
194
474000
3000
mjesto gdje se ne smije parkirati
zbog hidranta,
zbog hidranta,
08:12
and we prescribe the removal of the asphalt
195
477000
3000
i predložimo uklanjanje asfalta
08:15
to create an engineered micro landscape,
196
480000
2000
da bi se stvorio mikro okoliš
08:17
to create an infiltration opportunity.
197
482000
2000
koji bi stvorio priliku za infiltraciju.
08:19
Because, many of you will know,
198
484000
2000
Jer, mnogi će znati,
08:21
that the biggest pollution burden
199
486000
2000
da najveće opterećenje zagađenjem
08:23
that we have on the New York, New Jersey harbor right now
200
488000
2000
koje imamo u New Yorku, New Jerseyu sada
08:25
is no longer the point sources,
201
490000
2000
nisu više izvorišne točke,
08:27
no longer the big polluters,
202
492000
2000
nisu više veliki zagađivači,
08:29
no longer the GEs,
203
494000
2000
nisu više tvornice,
08:31
but that massive network of roads,
204
496000
2000
nego masivna mreža cesta,
08:33
[those] impervious surfaces,
205
498000
2000
te nepregledne površine,
08:35
that collect all that cadmium neurotoxin that comes from your brake liners
206
500000
3000
koje skupljaju kadmijev neurotoksin
koji dolazi iz vaših kočnica
koji dolazi iz vaših kočnica
08:38
or the oily hydrocarbon waste
207
503000
2000
ili uljastog karboniziranog otpada
08:40
in every single storm event and medieval infrastructure
208
505000
3000
kod svake oluje
i srednjevjekovna infrastruktura
i srednjevjekovna infrastruktura
08:43
washes it straight into the estuary system.
209
508000
2000
koja ga ispire u estuarijski sustav.
08:45
That doesn't do a lot of good.
210
510000
2000
To nije baš dobro.
08:47
These are little opportunities to intercept those pollutants
211
512000
3000
To su male prilike gdje možemo presresti
te onečišćivaće
te onečišćivaće
08:50
before they enter the harbor,
212
515000
2000
prije nego uđu u luku,
08:52
and they're produced by impatients
213
517000
2000
a stvaraju ih impacijenti
08:54
on various city blocks
214
519000
2000
u različitim dijelovima grada
08:56
in some very interesting ways.
215
521000
2000
na zanimljive načine.
08:58
I just want to say it was sort of a rule of thumb though,
216
523000
2000
Samo želim reći da je pravilo,
09:00
there's about two or three fire hydrants
217
525000
3000
postoji dva ili tri hidranta
09:03
on every city block.
218
528000
2000
u svakom dijelu grada.
09:05
By creating engineered micro landscapes to infiltrate in them,
219
530000
3000
Gradeći mikro okoliše kako bismo ih
infiltrirali
infiltrirali
09:08
we don't prevent them from being used
220
533000
2000
ne sprječavamo njihovo korištenje
09:10
as emergency vehicle parking spaces,
221
535000
2000
kao mjesto za hitno parkiranje vozila,
09:12
because, of course, a firetruck can come and park there.
222
537000
3000
jer naravno, vatrogasno vozilo
može doći i tamo parkirati.
može doći i tamo parkirati.
09:15
They flatten a few plants. No big deal, they'll regenerate.
223
540000
3000
Pregaze par biljaka.
Nema veze, obnovit će se.
Nema veze, obnovit će se.
09:19
But if we did this
224
544000
2000
Ali ako napravimo ovo
09:21
in every single --
225
546000
3000
u svakom --
09:24
every fire hydrant
226
549000
2000
kod svakog hidranta
09:26
we could redefine the emergency.
227
551000
3000
mogli bi redefinirati hitne slučajeve.
09:29
That 99 percent of the time
228
554000
2000
99 posto vremena
09:31
when a firetruck is not parking there,
229
556000
3000
kada vatrogasna kola tu nisu parkirana,
09:34
it's infiltrating pollutants.
230
559000
2000
izbacuje onečišćivaće.
09:36
It's also increasing fixing CO2s,
231
561000
3000
Također povećava smanjenje CO2,
09:39
sequestering some of the airborne pollutants.
232
564000
3000
onemogućavajući neke
od zrakom nošenih zagađivača.
od zrakom nošenih zagađivača.
09:42
And aggregated,
233
567000
2000
I agregirana,
09:44
these smaller interceptions
234
569000
2000
ova mala presretanja
09:46
could actually infiltrate all the roadborne pollution
235
571000
3000
bi zapravo mogla prodrijeti
u sva cestovna zagađenja
u sva cestovna zagađenja
09:49
that now runs into the estuary system,
236
574000
2000
koja protječu u estuarije,
09:51
up to a seven inch rain event, up to a hundred-year storm.
237
576000
3000
od kiše do stogodišnje oluje.
09:54
So these are small actions
238
579000
2000
Tako da ove male akcije
09:56
that can amount to a significant effect
239
581000
2000
mogu imati značajan učinak
09:58
to improve local environmental health.
240
583000
3000
na popravljanje lokalnog zdravlja okoliša.
10:01
This is one of the more ambitious ones.
241
586000
2000
Ovo je jedan od ambicioznijih.
10:03
What the climate crisis has revealed to us
242
588000
3000
Ono što nam je klimatska kriza otkrila
10:06
is a secondary, more insidious
243
591000
2000
je sekundarna, podmuklija,
10:08
and more pervasive crisis,
244
593000
3000
i prožimajuća kriza,
10:11
which is the crisis of agency,
245
596000
3000
a to je kriza djelovanja,
10:14
which is what to do.
246
599000
3000
a to je ono što ja radim.
10:17
Somehow buying a local lettuce, changing a light bulb,
247
602000
3000
Nekako kupovanje lokalne salate,
mjenjanje žarulje,
mjenjanje žarulje,
10:20
driving the speed limit, changing your tires regularly,
248
605000
2000
vožnja prema ograničenju,
redovno mjenjanje guma,
redovno mjenjanje guma,
10:22
doesn't seem sufficient
249
607000
2000
se ne čini dovoljnim
10:24
in the face of climate crisis.
250
609000
3000
kada smo suočeni s klimatskom krizom.
10:27
And this is an interesting icon that happened --
251
612000
2000
I ovo je zanimljiva ikona
koja se dogodila --
koja se dogodila --
10:29
you remember these: fallout shelters.
252
614000
3000
sjećate se onih skloništa.
10:32
What is the fallout shelter
253
617000
2000
Što je sklonište
10:34
for the climate crisis?
254
619000
2000
kod klimatske krize?
10:36
This was civic mobilization.
255
621000
2000
Ovo je bila građanska mobilizacija.
10:38
Churches, school groups,
256
623000
2000
Crkve, školske grupe,
10:40
hospitals, private residents --
257
625000
2000
bolnice, stanovnici --
10:42
everyone built one of these in a matter of months.
258
627000
2000
svi su izgradili ovo
u roku od par mjeseci.
u roku od par mjeseci.
10:44
And they still remain
259
629000
2000
I još uvijek ostaju
10:46
as icons of civic response
260
631000
3000
kao ikone građanskog odaziva
10:49
in the face of shared, uncertain, collective threat.
261
634000
2000
suočenog sa kolektivnom prijetnjom.
10:51
Fallout shelter for the climate crisis,
262
636000
2000
Sklonište za klimatsku krizu,
10:53
I would say, looks something like this, or this,
263
638000
3000
rekao bih, izgleda otprilike ovako,
ili ovako,
ili ovako,
10:56
which is an intensive urban agriculture facility
264
641000
2000
što je intenzivno postrojenje za urbanu
poljoprivredu
poljoprivredu
10:58
that's due to go on my lab building at NYU.
265
643000
3000
koje će sigurno ići na zgradu
mog laboratorija na sveučilištu.
mog laboratorija na sveučilištu.
11:01
What it does
266
646000
2000
Ono za što služi
11:03
is a very simple idea
267
648000
2000
je vrlo jednostavna ideja
11:05
of taking --
268
650000
2000
uzimanja --
11:07
80 to 90 percent of the CO2 produced in Manhattan
269
652000
3000
80 do 90 posto CO2 nastalog
na Manhattanu
na Manhattanu
11:10
is building related --
270
655000
2000
je vezano uz zgrade--
11:12
we take, just like a commercial greenhouse,
271
657000
2000
uzimamo, kao komercijalni staklenik,
11:14
we take the CO2 from the building --
272
659000
2000
uzimamo C02 iz zgrada --
11:16
CO2-enriched air --
273
661000
2000
zrak obogaćen C02 --
11:18
we force it through the urban agriculture facility,
274
663000
3000
tjeramo ga kroz urbano poljoprivredno
postrojenje,
postrojenje,
11:21
and then we resupply oxygen-enriched air.
275
666000
2000
i onda dobivamo kisikom obogaćen zrak.
11:23
You can't actually build much on a roof, they're not designed for that.
276
668000
3000
Ne možete baš graditi na krovovima,
nisu za to dizajnirani.
nisu za to dizajnirani.
11:26
So it's on legs,
277
671000
2000
Tako da je na nogama,
11:28
so it focuses all the load on the masonry walls and the columns.
278
673000
3000
fokusira opterećene na ciglene zidove
i stupce.
i stupce.
11:31
It's built as a barn raising,
279
676000
2000
Izgrađeno je kako podizanje štaglja,
11:33
using open source hardware.
280
678000
2000
koristeći hardware otvorenog koda.
11:35
This is the quarter-scale prototype
281
680000
2000
Ovo je smanjeni prototip
11:37
that was functioning in Spain.
282
682000
2000
koji je radio u Španjolskoj.
11:39
This is what it will look like, fingers crossed,
283
684000
2000
Ovako će to izgledati, nadam se,
11:41
NYU willing.
284
686000
2000
ako Sveučilšte prihvati.
11:43
And what I want to show you is --
285
688000
2000
I ono što vam želim pokazati je --
11:45
actually this is one of the components of it that we've just recently been testing --
286
690000
3000
ovo je jedna od komponenti
koje sam nedavno testirala --
koje sam nedavno testirala --
11:48
which is a solar chimney --
287
693000
2000
što je solarni dimnjak --
11:50
we have got 17 of them now put around New York at the moment --
288
695000
2000
imamo ih 17 postavljenih u New Yorku --
11:52
that passively draws air up.
289
697000
2000
koji pasivno uvlače zrak.
11:54
You understand a solar chimney.
290
699000
2000
Razumijete solarni dimnjak.
11:56
Hot air rises.
291
701000
2000
Topao zrak se diže.
11:58
You put a bit of black plastic on the side of a building,
292
703000
2000
Stavite malo crne plastike
na stranu zgrade,
na stranu zgrade,
12:00
it'll heat up, and you'll get passive airflow.
293
705000
3000
zagrijat će se i dobit će te pasivni tok
zraka.
zraka.
12:03
What we do is actually
294
708000
2000
Ono što činimo je zapravo
12:05
put a standard HVAC filter on the top of that.
295
710000
3000
da stavimo običan filter na vrh toga.
12:08
That actually removes about 95 percent
296
713000
2000
Koji uklanja 95 posto
12:10
of the carbon black,
297
715000
2000
ugljeno crne,
12:12
that stuff that, with ozone,
298
717000
2000
te stvari, koja s ozonom,
12:14
is responsible for about half of global warming's effects,
299
719000
2000
je odgovorna za efekt staklenika,
12:16
because it changes, it settles on the snow,
300
721000
2000
jer mijenja se, pada na snijeg,
12:18
it changes the reflectors,
301
723000
2000
mjenja reflektore,
12:20
it changes
302
725000
2000
mjenja
12:22
the transmission qualities of the atmosphere.
303
727000
3000
prijenos kvaliteta atmosfere.
12:25
Carbon black is that grime
304
730000
2000
Ugljeno crna je ta čađ
12:27
that otherwise lodges in your pretty pink lungs,
305
732000
2000
koja se inače zaglavi u našim plućima,
12:29
and it's associated with.
306
734000
2000
i povezana je s tim.
12:31
It's not good stuff, and it's from inefficient combustion,
307
736000
3000
Nije to dobra stvar, i dolazi
od neučinkovitog izgaranja,
od neučinkovitog izgaranja,
12:34
not from combustion itself.
308
739000
2000
ne od samog izgaranja.
12:36
When we put it through our solar chimney,
309
741000
3000
Kada prođe kroz naš solarni dimnjak,
12:39
we remove actually about 95 percent of that.
310
744000
3000
uklanjamo 95 posto toga.
12:42
And then I swap it out
311
747000
3000
I onda to zamijenim
12:45
with the students
312
750000
2000
sa studentima
12:47
and actually re-release that carbon black.
313
752000
2000
i zapravo ponovno pustim tu karbon crnu.
12:49
And we make pencils the length of which measures the grime
314
754000
3000
I radimo olovke dužine čađi
12:52
that we've pulled out of the air.
315
757000
2000
koju smo izvukli iz zraka.
12:54
Here's one of them that we have up now.
316
759000
2000
Evo jedne od njih koju imamo.
12:56
Here's who put them up and who are avid pencil users.
317
761000
3000
Evo tko ju je postavio, i tko koristi
ove olovke.
ove olovke.
12:59
Okay, so I want to show you
318
764000
2000
Ok, želim vam pokazati
13:01
just two more interfaces,
319
766000
2000
samo još dva sučelja,
13:03
because I think one of our big challenges
320
768000
2000
jer mislim da je jedan od naših
velikih izazova
velikih izazova
13:05
is re-imagining our relationship to natural systems,
321
770000
3000
je ponovno zamišljanje našeg odnosa
s prirodnim sustavima,
s prirodnim sustavima,
13:08
not only through this model
322
773000
3000
ne samo kroz ovaj model
13:11
of twisted personalized health,
323
776000
3000
iskrivljenog osobnog zdravlja,
13:14
but through the animals
324
779000
2000
već kroz životinje
13:16
with whom we cohabit.
325
781000
2000
s kojima živimo.
13:18
We are not alone; the animals are moving in.
326
783000
2000
Nismo samo, životinje se useljavaju.
13:20
In fact, urban migration now describes
327
785000
2000
Zapravo, urbana migracija sada opisuje
13:22
the movement of animals formerly known as wild
328
787000
3000
kretanje živtinja koje smo nekad
svrstavali u divlje
svrstavali u divlje
13:25
into urban centers.
329
790000
2000
u urbane centre.
13:27
You know, coyote in Central Park, a whale in the Gowanus Canal,
330
792000
2000
Kojoti u Central parku,
kit u Gowanus kanalu,
kit u Gowanus kanalu,
13:29
elk in Westchester County.
331
794000
2000
los u Westchesteru.
13:31
It's happening all over the Developed World,
332
796000
2000
Događa se diljem razvijenog svijeta,
13:33
probably for loss of habitat,
333
798000
2000
zbog gubitka staništa,
13:35
but also because our cities are a little bit more livable
334
800000
2000
ali i zato što su naši gradovi
malo pogodniji za život
malo pogodniji za život
13:37
than they have been.
335
802000
2000
nego su prije bili.
13:39
And every green space we create
336
804000
2000
I svaka zelena površina koju stvaramo
13:41
is an invitation for non-humans to cohabit with us.
337
806000
2000
je poziv za ne-ljude da žive s nama.
13:43
But we've kind of lacked imagination
338
808000
2000
Ali nedostajalo nam je mašte
13:45
in how we could do that well or interestingly.
339
810000
3000
kako da to činimo dobro ili zanimljivo.
13:48
And I want to show you a few of the technological interfaces
340
813000
2000
I želim vam pokazati nekoliko
tehnoloških sučelja
tehnoloških sučelja
13:50
that have been developed under the moniker of OOZ --
341
815000
3000
koji su bili razvijeni pod paskom OOZ --
13:53
which is zoo backwards and without cages --
342
818000
3000
što je ZOO naopako i bez kaveza --
13:56
to try and reform
343
821000
2000
da pokušaju reformirati
13:58
that relationship.
344
823000
2000
taj odnos.
14:00
This is communication technology for birds. I looks like this.
345
825000
3000
Ovo je komunikacijska tehnologija
za ptice. Izgleda ovako.
za ptice. Izgleda ovako.
14:03
When a bird lands on it, they trigger a sound file.
346
828000
3000
Kada ptica sleti na njega,
okida zvučni dokument.
okida zvučni dokument.
14:06
This is actually in the Whitney Museum, where there were six of them,
347
831000
3000
Ovo je muzej Whitney, gdje ih ima šest,
14:09
each of which had a different argument on it,
348
834000
2000
svaki sa drugačijim argumentom,
14:11
different sound file.
349
836000
2000
drugačijim zvukom.
14:13
They said things like this.
350
838000
2000
Rekli su nešto poput ovoga.
14:15
(Whistling)
351
840000
2000
(Zviždanje)
14:17
Recorded Voice: Here's what you need to do.
352
842000
3000
Snimljeni glas: Evo što trebate napraviti.
14:20
Go down there and buy some of those health food bars,
353
845000
3000
Idite tamo i kupite hranjive pločice,
14:23
the ones you call bird food,
354
848000
2000
one koje zovete ptičja hrana,
14:25
and bring it here and scatter it around.
355
850000
2000
i donesite ih i raspite uokolo.
14:27
There's a good person.
356
852000
3000
To je dobra osoba.
14:30
Natalie Jeremijenko: Okay. (Laugher)
357
855000
3000
Natalie Jeremijenko: Ok. (Smijeh)
14:33
So there was several of these.
358
858000
2000
Postoji nekoliko takvih.
14:35
The birds were able to jump from one to the other.
359
860000
2000
Ptice mogu skakati od jedne do druge.
14:37
These are just your average urban pigeon.
360
862000
3000
Ovo su samo obični gradski golubovi.
14:40
And an early test
361
865000
2000
I rani testovi
14:42
which argument elicited cooperative behavior
362
867000
2000
koji se zalažu za kooperativno ponašanje
14:44
from the people below --
363
869000
3000
ljudi ispod --
14:47
about a hundred to one
364
872000
2000
sto naprama jedan
14:49
decided that this was the argument
365
874000
2000
odlučili su da je to argument
14:51
that worked best on us.
366
876000
2000
koji najbolje djeluje na nas.
14:53
Recorded Voice: Tick, tick, tick.
367
878000
3000
Snimljeni glas: Tik, tik, tik.
14:56
That's the sound of genetic mutations
368
881000
2000
To je zvuk genetskih mutacija
14:58
of the avian flu
369
883000
2000
ptičje gripe
15:00
becoming a deadly human flu.
370
885000
2000
koja postaje smrtonosna ljudska gripa.
15:02
Do you know what slows it down?
371
887000
2000
Znate li što je usporava?
15:04
Healthy sub-populations of birds,
372
889000
2000
Zdrava populacija ptica,
15:06
increasing biodiversity generally.
373
891000
3000
te povećanje bioraznolikosti.
15:09
It is in your interests that I'm healthy,
374
894000
3000
U vašem je interesu da sam zdrav,a
15:12
happy, well-fed.
375
897000
2000
sretna i nahranjena.
15:14
Hence, you could share some of your nutritional resources
376
899000
3000
Dakle, možeš podijeliti hranu
15:17
instead of monopolizing them.
377
902000
2000
umjesto da držiš monopol.
15:19
That is, share your lunch.
378
904000
3000
Odnosno, podijeli ručak.
15:22
(Laughter)
379
907000
2000
(Smijeh)
15:24
NJ: It worked, and it's true.
380
909000
3000
NJ: To je radilo, i istinito je.
15:27
The final project I'd like to show you
381
912000
2000
Završni projekt koji vam želim pokazati
15:29
is a new interface for fish
382
914000
2000
je novo sučelje za ribe
15:31
that has just been launched --
383
916000
2000
koje je upravo lansirano --
15:33
it's actually officially launched next week --
384
918000
2000
zapravo, službeno tek sljedećeg tjedna --
15:35
with a wonderful commission from the Architectural League.
385
920000
2000
sa divnom dodjelom od Arhitektonske lige.
15:37
You may not have known that you need to communicate with fish,
386
922000
3000
Možda ne znate da trebate
komunicirati s ribama,
komunicirati s ribama,
15:40
but there is now a device for you to do so.
387
925000
2000
ali sada postoji uređaj za to.
15:42
It looks like this: buoys that float on the water,
388
927000
3000
Izgleda ovako, bova koja pluta na vodi,
15:45
project three foot up, three foot down.
389
930000
2000
tri stope gore, tri stope dolje.
15:47
When a fish swims underneath, a light goes on.
390
932000
3000
Kada riba pliva ispod toga,
pali se svjetlo.
pali se svjetlo.
15:50
This is what it looks like.
391
935000
2000
Ovako to izgleda.
15:57
So there's another function on here.
392
942000
3000
Tako da postoji još jedna funkcija.
16:00
This top light is -- I'm sorry if I'm making you seasick --
393
945000
3000
Gornje svijetlo
-- isprike ako imate morsku bolest --
-- isprike ako imate morsku bolest --
16:04
this top light is actually a water quality display
394
949000
2000
gornje svjetlo je zapravo
pokazatelj kvalitete vode
pokazatelj kvalitete vode
16:06
that shifts from red, when the dissolved oxygen is low,
395
951000
3000
koje se mijenja iz crvene,
kada nema kisika,
kada nema kisika,
16:09
to a blue/green, when its dissolved oxygen is high.
396
954000
3000
do plave, zelene, kada ga ima.
16:12
And then you can also text the fish.
397
957000
3000
I onda također možete slati poruke ribama.
16:15
So there's business cards down there
398
960000
2000
Tako da dolje imate posjetnice
16:17
that'll give you contact details.
399
962000
2000
koje će vam dati informacije o kontaktu.
16:19
And they text back.
400
964000
2000
I one šalju poruke natrag.
16:21
When the buoys get your text, they wink at you twice to say, we've got your message.
401
966000
3000
Kada bove dobiju poruku,
zatrepere dva puta.
zatrepere dva puta.
16:24
But perhaps the most popular has been
402
969000
2000
Ali možda su najpopularnije
16:26
that we've got another array of these boys in the Bronx River,
403
971000
2000
one koje su u Bronx rijeci,
16:28
where the first beaver --
404
973000
2000
gdje je prvi dabar --
16:30
crazy as he is --
405
975000
2000
lud kakav jest --
16:32
to have moved in and built a lodge in New York
406
977000
2000
izgradio stan u New Yorku
16:34
in 250 years, hangs out.
407
979000
3000
prvi put u 250 godina.
16:37
So updates from a beaver.
408
982000
2000
Dakle, novosti od dabra.
16:39
You can subscribe to updates from him. You can talk to him.
409
984000
3000
Možete primati obavijesti.
Pričati s njim.
Pričati s njim.
16:42
And what I like to think of
410
987000
3000
I ono što volim činiti
16:45
is this is an interface
411
990000
3000
je gledati na ovo kao na sučelje
16:48
that re-scripts how we interact with natural systems,
412
993000
3000
koje ponovno piše kako
djelujemo na prirodne sustave,
djelujemo na prirodne sustave,
16:51
specifically by changing who has information,
413
996000
3000
mijenjajući tko ima ove informacije,
16:54
where they have it,
414
999000
2000
gdje su one,
16:56
who can make sense of that information,
415
1001000
2000
tko ih može razumjeti,
16:58
and what you can do about it.
416
1003000
2000
i što možete s njima.
17:00
In this case, instead of throwing chewing gum,
417
1005000
3000
U ovom slučaju, umjesto
bacanja žvakaće gume,
bacanja žvakaće gume,
17:03
or Doritos or whatever you have in your pocket at the fish --
418
1008000
3000
ili flipsa ili što god imate
u džepu ribi -.-
u džepu ribi -.-
17:06
There's a body of water in Iceland that I've been dealing with
419
1011000
2000
Postoji voda u Islandu s kojom se bavim
17:08
that's in the middle of the city,
420
1013000
2000
koja se nalazi usred grada,
17:10
and the largest pollution burden on it
421
1015000
2000
i najveći onečišćivaći nisu
17:12
is not the roadborne pollution,
422
1017000
2000
ispušni plinovi,
17:14
it's actually white bread
423
1019000
2000
već bijeli kruh
17:16
from people feeding the fish and the birds.
424
1021000
2000
kojim ljudi hrane ribe i ptice.
17:18
Instead of doing that actually, we've developed some fish sticks
425
1023000
2000
Umjesto toga, razvili smo riblje štapiće
17:20
that you can feed the fish.
426
1025000
3000
kojima možete hraniti ribe.
17:23
They're delicious.
427
1028000
2000
Ukusni su.
17:25
They're cross-species delicious that is,
428
1030000
3000
Ukusni su za više vrsta,
17:28
delicious for humans and non-humans.
429
1033000
2000
i ljude i neljude.
17:30
But they also have a chelating agent in them.
430
1035000
2000
Ali imaju i kcelatni agens u njima.
17:32
They're nutritionally appropriate,
431
1037000
2000
Oni su prehrambeno prikladni,
17:34
not like Doritos.
432
1039000
2000
ne kao flips.
17:36
And so every time
433
1041000
3000
I tako svaki put
17:39
that desire to interact with the animals,
434
1044000
3000
ta želja da budemo u interakciji
sa životinjama,
sa životinjama,
17:42
which is at least as ubiquitous
435
1047000
4000
koja je barem učestala
17:46
as that sign: "Do not feed the animals."
436
1051000
2000
kao i znak: "Ne hranite životinje."
17:48
And there's about three of them on every New York City park.
437
1053000
3000
I postoje barem tri
u svakom parku u New Yorku.
u svakom parku u New Yorku.
17:51
And Yellowstone National Park,
438
1056000
2000
I u nacionalnom parku Yellowstone,
17:53
there's more "do not feed the animals" signs
439
1058000
2000
ima više "ne hrani životinje" znakova
17:55
than there are animals you might wish to feed.
440
1060000
3000
nego životinja koje bi možda hranili.
17:58
But in that action, that interaction,
441
1063000
3000
Ali u toj akciji, interakciji,
18:01
by re-scripting that,
442
1066000
2000
ponovno pišući to,
18:03
by changing it into an opportunity
443
1068000
2000
mjenjajući to u priliku
18:05
to offer food that is nutritionally appropriate,
444
1070000
3000
da se ponudi dobra hrana,
18:08
that could augment the nutritional resources
445
1073000
2000
koja će poboljšati nutritivne resurse
18:10
that we ourselves have depleted
446
1075000
2000
koje smo mi potrošili
18:12
for augmenting the fish population
447
1077000
2000
za povećanje populacije riba
18:14
and also adding chelating agent,
448
1079000
2000
i dodavanje kcelatnog agensa,
18:16
which, like any chelating agent that we use medicinally,
449
1081000
4000
koji, kao i svaki koji
koristimo u medicini,
koristimo u medicini,
18:20
binds to the bioaccumulated heavy metals and PCBs
450
1085000
3000
veže se na bioakumulirane
teške metale i PCB-e
teške metale i PCB-e
18:23
that are in the fish
451
1088000
2000
koji su u ribi
18:25
living in this particular habitat
452
1090000
3000
koja živi u ovoj nastambi
18:28
and allows them to pass it out as a harmless salt
453
1093000
2000
i dozvoljava im da se izluče
kao bezazlena sol
kao bezazlena sol
18:30
where it's complexed by a reactive,
454
1095000
3000
gdje je složena reagensom,
18:33
effectively removing it from bioavailability.
455
1098000
3000
učinkovito ju uklanjajući iz okoliša.
18:36
But I wanted to say that interaction,
456
1101000
2000
Ali htjela sam reći da interakcija,
18:38
re-scripting that interaction,
457
1103000
2000
ponovno pisanje te interakcije,
18:40
into collective action, collective remediative action,
458
1105000
3000
u kolektivnu akciju, kolektivnu
akciju za oporavak,
akciju za oporavak,
18:43
very different from the approach
459
1108000
3000
je potpuno drugačije od pristupa
18:46
that's being used on the other side on the Hudson River,
460
1111000
3000
koji se koristi s druge strane
rijeke Hudson,
rijeke Hudson,
18:49
where we're dredging the PCBs --
461
1114000
3000
gdje iskapamo PCB --
18:52
after 30 years of legislative and legal struggle,
462
1117000
4000
poslije 30 godina pravne borbe,
18:56
GE's paying for the dredging
463
1121000
2000
GE plaća iskapanje
18:58
of the largest Superfund site in the world --
464
1123000
3000
najveće Superfund lokacije na svijetu --
19:01
we're dredging it, and it'll probably get shipped off to Pennsylvania
465
1126000
3000
iskapamo je, i poslat
ćemo je u Pennsylvaniu
ćemo je u Pennsylvaniu
19:04
or the nearest Third World country,
466
1129000
2000
ili najbližu zemlju trećeg svijeta,
19:06
where it will continue to be toxic sludge.
467
1131000
3000
gdje će i dalje biti toksična sluz.
19:10
Displacement is not the way to deal with environmental issues.
468
1135000
3000
Premještaj nije rješenje
za probleme okoliša.
za probleme okoliša.
19:14
And that's typically the paradigm
469
1139000
2000
I to je inače paradigma
19:16
under which we've operated.
470
1141000
2000
koju koristimo.
19:18
By actually taking the opportunity
471
1143000
2000
No iskorištavajući priliku
19:20
that new technologies,
472
1145000
2000
koju nove tehnologije,
19:22
new interactive technologies, present
473
1147000
2000
nove interaktivne tehnologije, nude
19:24
to re-script our interactions,
474
1149000
2000
kako bi ponovno pisali naše interakcije,
19:26
to script them,
475
1151000
2000
da ih napišemo,
19:28
not just as isolated, individuated interactions,
476
1153000
3000
ne kao izolirane, individualne
interakcije,
interakcije,
19:31
but as collective aggregating actions
477
1156000
4000
već kao kolektivne, agregirajuće akcije
19:35
that can amount to something,
478
1160000
2000
koje mogu nešto napraviti,
19:37
we can really begin to address
479
1162000
2000
možemo zaista početi rješavati
19:39
some of our important environmental challenges.
480
1164000
2000
neke od naših važnih izazova u okolišu.
19:41
Thank you.
481
1166000
2000
Hvala vam.
19:43
(Applause)
482
1168000
2000
(Pljesak)
ABOUT THE SPEAKER
Natalie Jeremijenko - Artist and engineerNatalie Jeremijenko blends art, engineering, environmentalism, biochemistry and more to create real-life experiments that enable social change.
Why you should listen
Bridging the technical and art worlds, Natalie Jeremijenko creates socially conscious experiences that make change, both directly and indirectly. As director of the xDesign Environmental Health Clinic at NYU, she helps prescribe creative health solutions for the environment that are carried out by enthusiastic volunteers. As a professor in NYU’s Visual Art Department, she creates and supervises real-life projects for her students like HowStuffIsMade (a website that details how everyday objects are created) and Feral Robots (packs of robot dogs that have been hacked to monitor pollution or even act as breathalyzers).
Her individual work has been exhibited in the MASS MoCA, the Whitney Museum, and the Cooper-Hewitt Museum, and she is part of an artists' collective called the Bureau of Inverse Technology. Past projects include the Despondency Index -- a motion detector camera was installed on San Francisco’s Bay Bridge to record suicides, which were then graphed in relation to stock market data. Jeremijenko was named as a 1999 Rockefeller Fellow, one of the 40 most influential designers by I.D. Magazine and one of the Top 100 Young Innovators by MIT Technology Review. She was included in both the 2006 Whitney Biennial of American Art and the Cooper Hewitt Smithsonian Design Triennial 2006-7.
Natalie Jeremijenko | Speaker | TED.com