Lara Setrakian: 3 ways to fix a broken news industry
ララ・セトラキアン: 壊れた報道の世界を救う3つの方法
Lara Setrakian is building innovative news platforms that stand ready to engage and explain the complexity of our world. Full bio
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手にしていました
in the Middle East
レポートを送っていました
亀裂が入っていました
感じていました
right around the end of 2007,
2007年の終わりで
it was already nearly impossible
イラクに関する報道は
of them were about us.
私たちに焦点をあてたもので
そこで生活する人々や
彼らに何が起こっているのか
under the weight of the war.
fallen off the agenda.
とっくに報道項目から抜け落ちており
of all news stories in 2008
アフガニスタンの戦争に触れたのは
最も長い戦争でありながら
こんな話も聞きました
explaining to their students
親を持つ生徒もいるのに
生徒たちに
and sometimes dying overseas.
というのです
アフガニスタンのことだけではなく
around crises in public health,
あらゆる問題まで
the species-level issues,
関わりうるような
they could actually sink us.
情報が得られずにいました
the complex issues of our time,
理解しないでいることが
practical implications.
直面しつつあったのです
理解できていないばかりか
追えていないのですから
取り組む人たちのことは
見えていなかったかもしれません
were missing the story,
離れてしまっている間に
was falling apart,
for what would become the rise of ISIS,
ISが台頭して
イラク国境を越えて
to the rest of the world.
許してしまったのです
where I was making that observation,
考えていたころ
story we were missing:
あると気づきました
you knew that Syria was that important
シリアがどれほど重要か
そのことは
of the Arab Spring.
忘れ去られてしまいました
見て取りました
to regional security,
そして世界の安定性と
埋もれさせてはいけない
a website, called "Syria Deeply."
「Syria Deeply」を立ち上げました
and information source
提供するウェブサイトで
a complex issue,
伝えるようにしました
it's been a resource
シリア紛争に関わる―
working on the conflict in Syria.
情報源ともなりました
high-quality information,
集めたのです
応用できるものでした
to do other things "Deeply."
熱烈な要請を受け
down the list.
拡大していきました
直そうとしている起業家は
同じ取組みをしています
with the news industry.
分かっています
has hit an all-time low.
過去最低を記録しています
is from September --
9月のものですが
I call myself an industrious optimist.
私は 熱心な楽天家なんです
a lot of us out there.
to make things better,
アイデアがあります
that we've picked up in our own work.
3つのアイデアをご紹介します
on deep-domain knowledge.
裏打ちされたものにします
at newsrooms across the country,
レイオフの波が荒れ狂い
していられなくなりました
絶滅の危機にあります
is by working with more local journalists,
この問題を回避できます
and collaborators,
付き合うのです
phone numbers and sound bites.
単なる使い走りではありません
and across Africa and across Asia
アジアに現地記者がいますが
would not have found on our own.
私たちだけでは決して入手しえないものです
of Damascus, about a wheelchair race
車いす競争が行われ
to those wounded in the war.
という報告がありました
who curbed the spread of Ebola
町長が自ら検疫所を立ち上げ
a quarantine in his district.
というニュースが届きました
to return home before they are ready,
警察の脅迫におびえ
と伝えました
新しい気づきを与えてくれ
that are important for all of us to know.
届けてくれます
for the news industry,
ヒポクラテスの誓いを導入し
立てることです
真実を語りながらも
注意を払い
could potentially harm society,
公共サービスであることを
as a public service.
しなければいけません
注意深く報道しました
最善を尽くしました
and sensational coverage,
繰り広げられ
sometimes completely wrong.
事実無根のものまで ありました
that that actually cost us in human lives,
人の命を奪いかねないと言います
and by sometimes getting the facts wrong,
事実を曲げたりすることで
to make the right decisions.
正しい判断もしにくくなるのです
もっと うまくやれるはずです
how we got it wrong last time,
過ちを犯した過去を振り返り
しないといけません
to use fear for ratings.
してはいけません
in the individual newsroom
個々の報道現場で
判断しないといけません
that comes around
and the consequences much higher,
正しくなかったら
and it isn't right.
払うことになるかも しれません
of a complex world.
これが必要です
because simple isn't accurate.
単純なことと正確なことは別物です
to get elbow deep in complexity
私たちは複雑さに身をうずめて
for everyone else to understand.
新しい方法を探すべきです
just simple answers,
ふりをするなら
ようなものです
is the only way to know the real threats
すぐ そこにある本当の脅威を知る―
to translate those threats
こうした脅威を かみ砕いて伝え
理解できるようにするのです
what it takes to be ready
何をすればよいか知り
そう信じています
out there doing great work --
素晴らしいジャーナリストはいるんです
this is a time of reawakening,
再認識し 再創造するときだと
最後には必ず
ABOUT THE SPEAKER
Lara Setrakian - JournalistLara Setrakian is building innovative news platforms that stand ready to engage and explain the complexity of our world.
Why you should listen
Lara Setrakian is the co-founder and CEO of News Deeply, a startup that creates news platforms and builds passionate communities centered on the most pressing issues of our time. Her team's inaugural site, Syria Deeply, launched in 2012 and won the 2013 Excellence in Online Journalism Award from the National Press Foundation. The team went on to launch Ebola Deeply, Water Deeply, Arctic Deeply, Refugees Deeply and the Women & Girls Hub; the model is expanding to cover new topics in environment, public health, geopolitics and social impact. Each site is staffed by beat reporters and editors with substantial experience of the subjects they cover and augmented by a network of contributors, commentators and area experts who share their perspectives.
A hard-edged optimist, Lara believes in building innovative news platforms that are rooted in public service, that stand ready to engage and explain the complexity of our world. She also believes that there are successful media business models to be built -- ones that capturing the value of specialized information and the power of targeted reader communities. By fusing news and community, journalism and product design, she is developing a way to sustain in-depth and continuous coverage of vital issues. In light of that work Inc Magazine called her one of "8 Women Who Could Own the Future," while Fast Company named her one of the "Most Creative People in Business."
Before starting News Deeply, Setrakian was Middle East correspondent for ABC News and Bloomberg Television. She grew up in New Jersey, the daughter of hard-working Armenian-Americans who raised her to value grit, resilience, and resolve. To document News Deeply's journey and lessons from other great startups in the trenche she coauthored a study of single-subject news models as part of a fellowship at Columbia University's Tow Center for Digital Journalism. Her work at News Deeply has been featured in Fast Company, Mashable, Inc, TechCrunch, the New York Times, the Wall Street Journal, ABC News, NPR and CNN.
Lara Setrakian | Speaker | TED.com