TED2008
Yves Behar: Designing objects that tell stories
Yvas Beharas kuria daiktus, pasakojančius istorijas
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Dizaineris Yvas Beharas prisimena savo kūrybingumo šaknis kalbėdamas apie savo sukurtus ispūdingus daiktus (lempą Leaf, laisvų rankų įrangą Jawbone). Tada pažvelgia į sąmojingus, netikėtus, elegantiškus daiktus, kuriuos kuria šiuo metu, tarp jų ir nešiojamasis kompiuteris "už 100 dolerių".
Yves Behar - Designer
Yves Behar has produced some of the new millennium's most coveted objects, like the Leaf lamp, the Jawbone headset, and the XO laptop for One Laptop per Child. Full bio
Yves Behar has produced some of the new millennium's most coveted objects, like the Leaf lamp, the Jawbone headset, and the XO laptop for One Laptop per Child. Full bio
Double-click the English transcript below to play the video.
00:12
Being a child, and sort of crawling around the house,
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Iš vaikystės, kai keturiomis ropojau po namus,
00:14
I remember these Turkish carpets,
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atsimenu turkiškus kilimus,
00:16
and there were these scenes, these battle scenes, these love scenes.
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su scenomis, kovos, meilės scenomis.
00:21
I mean, look, this animal is trying to fight back this spear
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Štai. Gyvūnas bando apsiginti nuo šio kareivio
00:26
from this soldier.
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ieties.
00:27
And my mom took these pictures actually, last week,
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Tai mano mama praėjusią savaitę nufotografavo
00:30
of our carpets, and I remember this to this day.
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kilimus, kuriuos aš atsimenu iki šiol.
00:33
There was another object, this sort of towering piece of furniture
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Buvo dar kitas daiktas, toks iškilus baldas
00:37
with creatures and gargoyles and nudity --
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su gyviais, chimeromis, nuogaliais --
00:39
pretty scary stuff, when you're a little kid.
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mažam vaikui gana baisiais dalykais.
00:42
What I remember today from this is that objects tell stories,
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Dabar iš viso to prisimenu, kad daiktai pasakoja istorijas,
00:46
so storytelling has been a really strong influence in my work.
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tad mano darbą labai įtakoja istorijų sekimas.
00:54
And then there was another influence.
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Buvo ir kitokia įtaka.
00:55
I was a teenager, and at 15 or 16, I guess like all teenagers,
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Paauglystėje, 15 ar 16 metų, kaip ir visi,
00:58
we want to just do what we love and what we believe in.
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norėjau daryti tai, ką mėgau ir kuo tikėjau.
01:01
And so,
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Taigi,
01:04
I fused together the two things I loved the most,
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sujungiau du mėgiamiausius dalykus,
01:06
which was skiing and windsurfing.
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slidinėjimą ir burlentes.
01:09
Those are pretty good escapes from the drab weather in Switzerland.
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Su šiais gera pabėgti nuo pilko Šveicarijos oro.
01:14
So, I created this compilation of the two:
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Taigi šitaip sujungiau tuos du daiktus:
01:17
I took my skis and I took a board and I put a mast foot in there,
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slides ir burlentę, įtaisiau ten stiebo pagrindą,
01:21
and some foot straps, and some metal fins,
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įtvarus kojoms, metalinius pelekus,
01:25
and here I was, going really fast on frozen lakes.
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ir galėjau lekioti po sušalusius ežerus.
01:28
It was really a death trap. I mean, it was incredible,
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Mirtinas prietaisas. Na, jis buvo puikus,
01:31
it worked incredibly well, but it was really dangerous.
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veikė puikiai, bet buvo labai pavojingas.
01:34
And I realized then I had to go to design school.
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Tada supratau, kad turiu mokytis dizaino.
01:38
(Laughter)
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(Juokas)
01:39
I mean, look at those graphics there.
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Jūs tik pažiūrėkite kokie piešiniai.
01:41
(Laughter)
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(Juokas)
01:44
So, I went to design school,
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Tad įstojau į dizainą,
01:48
and it was the early '90s when I finished.
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baigiau 90-ųjų pradžioje,
01:53
And I saw something extraordinary happening in Silicon Valley,
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ir Silicio Slėnyje pamačiau vykstant kažką neįtikėtino,
01:57
so I wanted to be there,
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norėjau ten būti,
01:58
and I saw that the computer was coming into our homes,
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mačiau, kad kompiuteriai buvo pakeliui į mūsų namus.
02:02
that it had to change in order to be with us in our homes.
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Bet kad patektų į namus, jie turėjo pasikeisti.
02:06
And so I got myself a job and I was working for a consultancy,
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Taigi aš įsidarbinau konsultantu,
02:10
and we would get in to these meetings,
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ir mes ėjome į susitikimus,
02:11
and these managers would come in,
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ir vadybininkai užėję
02:14
and they would say,
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mums sakydavo:
02:16
"Well, what we're going to do here is really important, you know."
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"Tai, ką čia padarysime, yra labai svarbu."
02:19
And they would give the projects code names, you know,
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Jie suteikdavo projektams slapyvardžius,
02:22
mostly from "Star Wars," actually: things like C3PO, Yoda, Luke.
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dažniausiai iš Žvaigždžių Karų: C3PO, Yoda, Luke.
02:30
So, in anticipation, I would be this young designer
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O aš, jaunas nekantraujantis dizaineris
02:33
in the back of the room, and I would raise my hand,
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kambario kampe, pakeldavau ranką
02:35
and I would ask questions.
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ir užduodavau klausimus.
02:37
I mean, in retrospect, probably stupid questions,
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Dabar matau, kad kvailus,
02:40
but things like, "What's this Caps Lock key for?"
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pavyzdžiui, "Ką daro tas Caps Lock?"
02:44
or "What's this Num Lock key for?" You know, that thing?
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ar "Ką daro tas Num Lock? Na štai šitas?"
02:49
"You know, do people really use it?
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Na, ar žmonės juo naudojasi?
02:50
Do they need it? Do they want it in their homes?"
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Ar jiems jo reikia? Ar nori jį turėti namuose?
02:53
(Laughter)
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(Juokas)
02:56
What I realized then is, they didn't really want to change
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Supratau, kad jie nenorėjo keisti
03:01
the legacy stuff; they didn't want to change the insides.
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esminių dalykų, kompiuterio vidaus.
03:04
They were really looking for us, the designers, to create the skins,
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Norėjo, kad mes, dizaineriai, sukurtume išorę,
03:14
to put some pretty stuff outside of the box.
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padailintume išorinius įrenginius.
03:18
And I didn't want to be a colorist.
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O aš nenorėjau būti dažytoju.
03:20
It wasn't what I wanted to do.
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Ne to norėjau.
03:22
I didn't want to be a stylist in this way.
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Nenorėjau būti toks stilistas.
03:24
And then I saw this quote:
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Tada radau citatą:
03:26
"advertising is the price companies pay for being unoriginal."
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"Reklama yra kaina, kurią įmonės moka už neoriginalumą."
03:31
(Laughter)
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(Juokas)
03:34
So, I had to start on my own. So I moved to San Francisco,
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Tad teko pradėti pačiam. Nuvykau į San Franciską
03:37
and I started a little company, fuseproject.
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ir įkūriau mažą įmonę, Fuseproject.
03:41
And what I wanted to work on is important stuff.
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Norėjau dirbti su svarbiais dalykais.
03:43
And I wanted to really not just work on the skins,
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Ne tik dirbti su išore,
03:48
but I wanted to work on the entire human experience.
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bet ir su visa žmogaus patirtimi.
03:51
And so the first projects were sort of humble,
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Pirmieji projektai buvo kuklūs,
03:55
but they took technology and maybe made it into things
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bet galbūt jie pavertė technologijas daiktais,
04:00
that people would use in a new way,
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kuriuos žmonės naudotų naujai,
04:03
and maybe finding some new functionality.
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galbūt rastų naujų funkcijų.
04:04
This is a watch we made for Mini Cooper, the car company,
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Šį laikrodį sukūrėme Mini Cooper automobilių įmonei,
04:08
right when it launched,
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pačioje pradžioje,
04:09
and it's the first watch that has a display
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tai pirmasis laikrodis, kurio ekranas
04:12
that switches from horizontal to vertical.
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iš horizontalaus virsta vertikaliu.
04:14
And that allows me to check my timer discretely, here,
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Tad aš galiu nepastebimai pažvelgt į laikmatį
04:19
without bending my elbow.
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nesulenkdamas alkūnės.
04:20
And other projects, which were really about transformation,
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Ir kiti projektai buvo susiję su transformacija,
04:24
about matching the human need.
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žmonių poreikio atitikimu.
04:27
This is a little piece of furniture for an Italian manufacturer,
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Štai nedidelis baldas italų gamintojui,
04:30
and it ships completely flat,
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pristatomas visai plokščias,
04:32
and then it folds into a coffee table and a stool and whatnot.
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ir išlankstomas į staliuką ar kėdę.
04:37
And something a little bit more experimental:
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Štai kiek labiau eksperimentinis daiktas:
04:38
this is a light fixture for Swarovski,
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tai Swarovski šviestuvas,
04:42
and what it does is, it changes shape.
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kuris keičia formą.
04:44
So, it goes from a circle, to a round, to a square, to a figure eight.
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Iš apskrito tampa apvalus, kvadratinis, aštuoniukė,
04:48
And just by drawing on a little computer tablet,
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jūs piešiate ant mažos planšetės,
04:51
the entire light fixture adjusts to what shape you want.
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ir šviestuvas tampa jūsų norimos formos.
04:56
And then finally, the leaf lamp for Herman Miller.
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Pagaliau, Hermanui Milleriui sukūrėme lempą-lapą.
04:58
This is a pretty involved process;
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Tai buvo sudėtingas procesas,
05:00
it took us about four and a half years.
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jis truko puspenktų metų.
05:02
But I really was looking for creating a unique experience of light,
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Norėjau sukurti unikalų šviesos pojūtį,
05:07
a new experience of light.
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naują šviesos patirtį.
05:08
So, we had to design both the light and the light bulb.
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Teko sukurti ir šviestuvą, ir lemputę.
05:13
And that's a unique opportunity, I would say, in design.
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Sakyčiau, nepakartojama dizaino galimybė.
05:17
And the new experience I was looking for
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O ta nauja patirtis, kurios ieškojau,
05:19
is giving the choice for the user to go from
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tai galimybė vartotojui rinktis
05:22
a warm, sort of glowing kind of mood light,
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nuo šilto, nuotaikingo švytėjimo
05:25
all the way to a bright work light.
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iki ryškios šviesos darbui.
05:28
So, the light bulb actually does that.
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Ši lemputė tai gali.
05:31
It allows the person to switch,
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Ji leidžia žmogui perjungti
05:33
and to mix these two colorations.
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ir sumaišyti tuos du atspalvius.
05:35
And it's done in a very simple way:
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Ir tai daroma itin paprastai:
05:38
one just touches the base of the light,
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tik palietus šviestuvo pagrindą,
05:41
and on one side, you can mix the brightness,
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vienoje pusėje galima keisti ryškumą,
05:43
and on the other, the coloration of the light.
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o kitoje -- šviesos atspalvį.
05:46
So, all of these projects have a humanistic sense to them,
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Tad visi tie projektai yra humanistiniai,
05:51
and I think as designers we need to really think
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manau, kaip dizaineriai turime galvoti
05:53
about how we can create a different relationship
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apie tai, kaip pakeisti santykius
05:57
between our work and the world,
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tarp mūsų darbo ir pasaulio,
06:00
whether it's for business,
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ar tai būtų verslas,
06:01
or, as I'm going to show, on some civic-type projects.
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ar, kaip parodysiu, pilietinis projektas.
06:06
Because I think everybody agrees that as designers we bring
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Nes, manau, visi sutinkame, kad dizaineriai suteikia
06:11
value to business, value to the users also,
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vertės verslui, vertės vartotojams,
06:16
but I think it's the values that we put into these projects
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bet manau, kad į projektus įdėtos vertybės
06:20
that ultimately create the greater value.
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galiausiai sukuria didesnę vertę.
06:24
And the values we bring
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O mūsų vertybės
06:25
can be about environmental issues,
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gali būti susijusios su aplinkosauga,
06:29
about sustainability, about lower power consumption.
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tvarumu, mažesniu energijos vartojimu.
06:32
You know, they can be about function and beauty;
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Gali būti susiję su nauda ir grožiu,
06:36
they can be about business strategy.
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ar su verslo strategija.
06:37
But designers are really the glue
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Bet dizaineriai -- tai klijai,
06:40
that brings these things together.
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kurie sujungia tuos dalykus.
06:42
So Jawbone is a project that you're familiar with,
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Jūs pažįstate Jawbone projektą,
06:48
and it has a humanistic technology.
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tai humanistinė technologija.
06:51
It feels your skin. It rests on your skin,
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Jis jaučią jūsų odą, liesdamas ją,
06:54
and it knows when it is you're talking.
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žino, kada jūs kalbate.
06:55
And by knowing when it is you're talking,
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Ir žinodamas, kada jūs kalbate,
06:58
it gets rid of the other noises that it knows about,
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jis panaikina kitus jam žinomus garsus,
07:00
which is the environmental noises.
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aplinkos garsus.
07:03
But the other thing that is humanistic about Jawbone
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Kitas žmogiškas Jawbone bruožas yra,
07:05
is that we really decided to take out all the techie stuff,
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kad mes nusprendėme pašalinti visas techno-dalis,
07:11
and all the nerdy stuff out of it,
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visas nuobodžias dalis,
07:13
and try to make it as beautiful as we can.
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ir padaryti jį kaip galima gražesnį.
07:15
I mean, think about it:
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Pagalvokite:
07:16
the care we take in selecting sunglasses, or jewelry,
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kruopštumas renkantis akinius, papuošalus
07:23
or accessories is really important,
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ar aksesuarus itin svarbus,
07:27
so if it isn't beautiful, it really doesn't belong on your face.
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tad ant veido negalime turėti negražaus daikto.
07:31
And this is what we're pursuing here.
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Tai yra mūsų motyvacija.
07:34
But how we work on Jawbone is really unique.
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Bet ypač unikalus yra mūsų darbo metodas.
07:38
I want to point at something here, on the left.
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Pažiūrėkite, čia kairėje
07:40
This is the board, this is one of the things that goes inside
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plokštė, viena iš vidinių dalių,
07:44
that makes this technology work.
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dėl kurių veikia ši technologija.
07:46
But this is the design process:
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Štai koks dizaino procesas:
07:48
there's somebody changing the board,
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kažkas keičia plokštę,
07:49
putting tracers on the board, changing the location of the ICs,
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tikrina, keičia schemų vietas,
07:53
as the designers on the other side are doing the work.
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o šalia dirba dizaineriai.
07:56
So, it's not about slapping skins, anymore, on a technology.
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Nebekeičiame vien technologijos išorės.
08:00
It's really about designing from the inside out.
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Dizainas vyksta iš vidaus į išorę.
08:02
And then, on the other side of the room,
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O kitoje kambario pusėje
08:05
the designers are making small adjustments,
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dizaineriai daro mažus pakeitimus,
08:06
sketching, drawing by hand, putting it in the computer.
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piešia ranka škicus, įveda į kompiuterį,
08:11
And it's what I call being design driven.
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štai ką vadinu vadovavimusi dizainu.
08:15
You know, there is some push and pull,
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Taip, yra mechanika,
08:17
but design is really helping define
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bet dizainas padeda formuoti
08:19
the whole experience from the inside out.
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visą patirtį iš vidaus į išorę.
08:23
And then, of course, design is never done.
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Be to, žinoma, dizainas nesibaigia.
08:25
And this is -- the other new way that is unique
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Ir tai irgi unikalus ir naujas
08:29
in how we work is, because it's never done,
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mūsų darbo bruožas -- jis nesibaigia,
08:31
you have to do all this other stuff.
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tenka daryti visa kita.
08:33
The packaging, and the website, and you need to continue
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Įpakavimą, svetainę, reikia toliau
08:36
to really touch the user, in many ways.
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paliesti vartotoją daugeliu būdų.
08:40
But how do you retain somebody, when it's never done?
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Bet kaip išlaikyti žmogų, kai darbas nesibaigia?
08:44
And Hosain Rahman, the CEO of Aliph Jawbone,
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Hosainas Rahmanas, Aliph Jawbone direktorius,
08:51
you know, really understands that you need a different structure.
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gerai suvokia, kad reikia naujos struktūros.
08:54
So, in a way, the different structure is that we're partners,
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Iš dalies tai reiškia, kad esame partneriai,
08:58
it's a partnership. We can continue to work
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galime dirbti sau,
09:03
and dedicate ourselves to this project,
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pasišvęsti projektui,
09:06
and then we also share in the rewards.
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ir visiems pasidalinti atpildą.
09:08
And here's another project, another partnership-type approach.
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Štai dar vienas partneryste pagrįstas projektas.
09:13
This is called Y Water,
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Tai Y vanduo,
09:15
and it's this guy from Los Angeles, Thomas Arndt,
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tai toks Tomas Arndtas iš Los Andželo,
09:19
Austrian originally, who came to us,
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austras, atėjo pas mus,
09:21
and all he wanted to do was to create a healthy drink,
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norėdamas sukurti sveiką gėrimą,
09:25
or an organic drink for his kids,
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natūralų gėrimą savo vaikams,
09:28
to replace the high-sugar-content sodas
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kad pakeistų pilnus cukraus gėrimus,
09:32
that he's trying to get them away from.
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kurių jis bando jiems neduoti.
09:34
So, we worked on this bottle,
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Tad mes sukūrėm butelį,
09:37
and it's completely symmetrical in every dimension.
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kuris simetriškas iš visų pusių.
09:39
And this allows the bottle to turn into a game.
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Taip butelis virsta žaidimu.
09:46
The bottles connect together,
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Juos galima jungti
09:47
and you can create different shapes, different forms.
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ir kurti įvairias figūras.
09:51
(Laughter)
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(Juokas)
09:52
(Applause)
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(Plojimai)
09:54
Thank you.
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Ačiū.
09:55
(Applause)
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(Plojimai)
09:57
And then while we were doing this,
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Kol tai darėme,
09:58
the shape of the bottle upside down reminded us of a Y,
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apverstas butelis priminė mums Y raidę,
10:02
and then we thought, well these words, "why" and "why not,"
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ir mes pagalvojome, klausimai "kodėl" (why) ir "kodėl ne"
10:07
are probably the most important words that kids ask.
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yra turbūt svarbiausi vaikams.
10:10
So we called it Y Water. And so this is
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Pavadinome tai Y vandeniu. Čia yra
10:13
another place where it all comes together in the same room:
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eilinis atvejis, kai viskas sujungta viename:
10:16
the three-dimensional design, the ideas, the branding,
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trimatis dizainas, idėjos, prekės ženklas,
10:22
it all becomes deeply connected.
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viskas jungiasi.
10:25
And then the other thing about this project is,
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Taip pat šiame projekte
10:27
we bring intellectual property,
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mes siūlome intelektualią nuosavybę,
10:31
we bring a marketing approach,
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siūlome marketingo metodą,
10:33
we bring all this stuff, but I think, at the end of the day,
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siūlome daug ką, bet svarbiausia,
10:35
what we bring is these values,
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siūlome šias vertybes,
10:37
and these values create a soul for the companies we work with.
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kurios kuria bendrovių, su kuriomis dirbame, sielą.
10:41
And it's especially rewarding when your design work
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Yra labai smagu, kai tavo dizaino darbas
10:42
becomes a creative endeavor,
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tampa kūrybingomis pastangomis,
10:45
when others can be creative and do more with it.
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kur kiti gali kūrybingai į tai pažvelgti.
10:47
Here's another project,
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Štai dar vienas projektas
10:48
which I think really emulates that.
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su šia mintimi.
10:51
This is the One Laptop per Child, the $100 laptop.
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Tai kompiuteris kiekvienam vaikui, laptopas už $100.
10:58
This picture is incredible.
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Ši nuotrauka nuostabi.
10:59
In Nigeria, people carry their most precious belongings on their heads.
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Nigerijoje žmonės brangiausius daiktus nešiojasi ant galvų.
11:05
This girl is going to school with a laptop on her head.
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Ši mergaitė į mokyklą ant galvos nešasi laptopą.
11:07
I mean, to me, it just means so much.
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Man tai tiek daug reiškia.
11:11
But when Nicholas Negroponte --
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Bet kai Nikolas Negroponte,
11:13
and he has spoken about this project a lot,
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kuris daug kalbėjo apie šį projektą,
11:15
he's the founder of OLPC -- came to us
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yra jo įkūrėjas, atėjo pas mus
11:20
about two and a half years ago,
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prieš pustrečių metų,
11:24
there were some clear ideas.
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jis turėjo aiškių idėjų.
11:26
He wanted to bring education and he wanted to bring technology,
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Norėjo pasiūlyti švietimą ir technologiją,
11:30
and those are pillars of his life,
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tai jo gyvenimo kolonos,
11:31
but also pillars of the mission of One Laptop per Child.
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bet ir "kompiuterio kiekvienam vaikui" kolonos.
11:37
But the third pillar that he talked about was design.
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Bet trečia jo paminėta kolona buvo dizainas.
11:41
And at the time, I wasn't really working on computers.
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Tada aš nelabai dirbau su kompiuteriais.
11:45
I didn't really want to, from the previous adventure.
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Nelabai norėjau po pirmojo nuotykio.
11:47
But what he said was really significant,
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Bet jis pasakė kai ką reikšmingo,
11:50
is that design was going to be why the kids
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kad dizainas lems, jog vaikai
11:52
were going to love this product,
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pamėgs šį gaminį.
11:54
how we were going to make it low cost, robust.
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Padarysime jį pigų, tvirtą,
11:56
And plus, he said he was going to get rid of the Caps Lock key --
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ir jis pažadėjo, kad atsisakysime Caps Lock klavišo...
12:03
(Laughter) --
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(Juokas)
12:05
and the Num Lock key, too.
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...ir Num Lock taip pat.
12:07
So, I was convinced. We designed it to be iconic,
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Mane įtikino. Mes sukūrėme jį atpažįstamą,
12:11
to look different. To look like it's for a kid, but not like a toy.
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kitokį, vaikišką, bet ne žaislinį.
12:17
And then the integration of
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Ir čia integruotos
12:19
all these great technologies, which you've heard about,
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tos puikios jums žinomos technologijos:
12:22
the Wi-Fi antennas that allow the kids to connect;
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belaidis internetas, kad vaikai bendrautų,
12:25
the screen, which you can read in sunlight;
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ekranas, atsparus saulės šviesai,
12:29
the keyboard, which is made out of rubber,
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guminė klaviatūra,
12:31
and it's protected from the environment.
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apsaugota nuo aplinkos.
12:33
You know, all these great technologies really happened
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Juk visos šios technologijos kyla
12:36
because of the passion and
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iš aistros, ir iš
12:40
the OLPC people and the engineers.
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LKV narių ir inžinierių.
12:43
They fought the suppliers,
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Jie kovojo su tiekėjais,
12:45
they fought the manufacturers.
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su gamintojais.
12:49
I mean, they fought like animals
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Kovojo kaip žvėrys,
12:53
for this to remain they way it is.
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kad šis daiktas liktų koks yra.
12:55
And in a way, it is that will that makes projects like this one --
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Ta valia lemia tokius projektus,
13:02
allows the process
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neleidžia procesui
13:03
from not destroying the original idea.
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sunaikinti pradinės idėjos.
13:06
And I think this is something really important.
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Manau, tai itin svarbu.
13:08
So, now you get these pictures --
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Dabar matau nuotraukas:
13:11
you get up in the morning, and you see the kids in Nigeria
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atsikeli ryte ir matai vaikus Nigerijoje,
13:14
and you see them in Uruguay
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matai juos Urugvajuje
13:16
with their computers, and in Mongolia.
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ir Mongolijoje su kompiuteriais.
13:20
And we went away from obviously the beige.
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Atsisakėme blankių spalvų --
13:23
I mean it's colorful, it's fun.
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jis spalvingas, smagus.
13:24
In fact, you can see each logo is a little bit different.
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Matote, kiekvienas logotipas kitoks.
13:29
It's because we were able
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Nes mums pavyko
13:31
to run, during the manufacturing process,
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gamybos proceso metu taikyti
13:37
20 colors for the X and the O,
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20 spalvų raidėms X ir O,
13:38
which is the name of the computer,
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tai kompiuterio pavadinimas,
13:41
and by mixing them on the manufacturing floor,
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o sumaišius spalvas gamykloje
13:44
you get 20 times 20: you get
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gaunasi 20 kartų po 20,
13:48
400 different options there.
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tai 400 variantų.
13:50
So, the lessons from seeing the kids
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Iš tų vaikų galima pasimokyti
13:52
using them in the developing world are incredible.
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ir pritaikyti tai besivystančiame pasaulyje.
13:54
But this is my nephew, Anthony, in Switzerland,
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O čia mano sūnėnas Antonis, Šveicarijoje,
13:58
and he had the laptop for an afternoon,
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jis turėjo tą kompiuterį pusdienį,
14:00
and I had to take it back. It was hard.
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ir man teko jį atimti. Buvo sunku.
14:03
(Laughter)
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(Juokas)
14:04
And it was a prototype. And a month and a half later,
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Tai buvo prototipas. O po šešių savaičių
14:08
I come back to Switzerland,
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aš grįžau į Šveicariją,
14:09
and there he is playing with his own version.
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ir štai jis žaidžia jau su nuosavu.
14:15
(Laughter)
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(Juokas)
14:16
Like paper, paper and cardboard.
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Kaip popierius, popierius ir kartonas.
14:21
So, I'm going to finish with one last project,
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Pabaigsiu dar vienu projektu,
14:26
and this is a little bit more of adult play.
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čia žaidimai vyresniems.
14:29
(Laughter)
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(Juokas)
14:30
Some of you might have heard about the New York City condom.
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Gal girdėjote apie Niujorko prezervatyvus.
14:34
It's actually just launched, actually launched on Valentine's Day,
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Tai vos prasidėjo, tik Valentino dieną,
14:39
February 14, about 10 days ago.
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vasario 14-ą, prieš 10 dienų.
14:42
So, the Department of Health in New York came to us,
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Į mus kreipėsi Niujorko sveikatos apsaugos departamentas,
14:46
and they needed a way to distribute
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jiems reikėjo išplatinti
14:51
36 million condoms for free to the citizens of New York.
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36 mln prezervatyvų nemokamai Niujorko gyventojams.
14:56
So a pretty big endeavor, and we worked on the dispensers.
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Nemažai. Mes kūrėme dalytuvus:
15:01
These are the dispensers. There's this friendly shape.
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štai jie. Draugiška forma.
15:04
It's a little bit like designing a fire hydrant,
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Panašu į hidranto kūrimą,
15:09
and it has to be easily serviceable:
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turi būti lengvai naudojama:
15:14
you have to know where it is and what it does.
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turi žinoti, kur jis, ir ką daro.
15:17
And we also designed the condoms themselves.
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Sukūrėme ir pačius prezervatyvus.
15:22
And I was just in New York at the launch,
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Buvau Niujorke per atidarymą,
15:24
and I went to see all these places where they're installed:
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aplankiau vietas, kur jie įtaisyti.
15:27
this is at a Puerto Rican little mom-and-pop store;
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Čia puertorikiečių nedidelė krautuvėlė,
15:32
at a bar in Christopher Street; at a pool hall.
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Christopher Street baras, biliardo salė.
15:36
I mean, they're being installed in homeless clinics -- everywhere.
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Juos tvirtina visur benamių klinikose.
15:39
Of course, clubs and discos, too.
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Aišku, klubuose ir diskotekose.
15:43
And here's the public service announcement for this project.
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Štai viešas skelbimas dėl šio projekto.
15:45
(Music)
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(Muzika)
16:00
(Laughter)
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(Juokas)
16:01
Get some.
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Pasiimkite.
16:03
(Applause)
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(Plojimai)
16:09
So, this is really where design
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Čia dizainas tikrai gali
16:13
is able to create a conversation.
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pradėti pokalbį.
16:14
I was in these venues, and people were,
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Buvau tose vietose, ir žmonės
16:17
you know, really into getting them. They were excited.
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tikrai į tai įsitraukė. Jie džiaugėsi.
16:20
It was breaking the ice,
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Pralaužėme ledą,
16:25
it was getting over a stigma,
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įveikėme tabu,
16:27
and I think that's also what design can do.
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dizainas tai gali.
16:31
So, I was going to
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Pirma norėjau
16:32
throw some condoms in the room and whatnot,
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čia pasimėtyti tais prezervatyvais,
16:36
but I'm not sure it's the etiquette here.
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bet nežinau, ar čia taip priimta.
16:40
(Laughter)
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(Juokas)
16:41
Yeah? All right, all right. I have only a few.
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Gerai, gerai. Turiu tik kelis.
16:43
(Laughter)
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(Juokas)
16:46
(Applause)
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(Plojimai)
16:49
So, I have more, you can always ask me for some more later.
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Turiu ir daugiau, galite vėliau paprašyti.
16:56
(Laughter)
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(Juokas)
16:57
And if anybody asks why you're carrying a condom,
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O jei kas paklaus, kam nešiojatės prezervatyvą,
17:01
you can just say you like the design.
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sakykit, kad patiko dizainas.
17:02
(Laughter)
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(Juokas)
17:06
So, I'll finish with just one thought:
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Pabaigai viena mintis:
17:08
if we all work together on creating value,
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jei kartu kursime vertę,
17:12
but if we really keep in mind the values of the work that we do,
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bet galvosime apie mūsų darbo vertybes,
17:16
I think we can change the work that we do.
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galime pakeisti savo darbą.
17:22
We can change these values, can change the companies we work with,
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Galime pakeisti tas vertybes, tas bendroves, kur dirbame,
17:25
and eventually, together, maybe we can change the world.
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pagaliau, kartu galime pakeisti pasaulį.
17:30
So, thank you.
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Ačiū.
17:31
(Applause)
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(Plojimai)
ABOUT THE SPEAKER
Yves Behar - DesignerYves Behar has produced some of the new millennium's most coveted objects, like the Leaf lamp, the Jawbone headset, and the XO laptop for One Laptop per Child.
Why you should listen
Over the past decade, Yves Behar and his firm fuseproject have become the design group that companies turn to for a game-changing idea. Take the re-invention of the Bluetooth headset, for one; or the re-envigoration of the venerable but dowdy Birkenstock line; or Behar's LED-chic Leaf lamp for Herman Miller.
And yes, Behar and fuseproject are the people who put the green bunny ears on the XO laptop -- and are redesigning the next-gen XOXO laptop due in 2010. This quirky but deeply felt project encapsulates much of his recent work, fusing gotta-have-it design with a mission of social responsibility.
Yves Behar | Speaker | TED.com