TEDxToronto 2011
Adam Garone: Healthier men, one moustache at a time
Adam Garone: Fúzatá cesta za lepšie zdravie mužov
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Adam Garone má impozantné fúzy, a to pre prospešnú vec. Spoluzakladateľ Movembra, Garon a jeho iniciatíva na zvýšenie povedomia o zdraví mužov - tým, že muži budú pestovať svoje fúzy každý rok v novembri - začala ako výzva v bare v roku 2003. Teraz je to celosvetové hnutie, ktoré zozbieralo 126.000.000 dolárov pre výskum rakoviny prostaty v minulom roku.
Adam Garone - Moustache activist
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
Double-click the English transcript below to play the video.
00:10
I think the beautiful Malin [Akerman] put it perfectly.
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Myslím, že krásna Malin [Akerman] to perfektne vystihla.
00:12
Every man deserves the opportunity
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Každý muž si zaslúži šancu,
00:14
to grow a little bit of luxury.
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aby si nechal narásť trocha luxusu.
00:17
Ladies and gentlemen, and more importantly,
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Dámy a páni, a hlavne,
00:19
Mo Bros and Mo Sistas — (Laughter) —
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"Mo bratia" a "Mo sestry" -- (Smiech) --
00:21
for the next 17 minutes, I'm going to share with you
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nasledujúcich 17 minút sa s vami chcem podeliť
00:24
my Movember journey, and how, through that journey,
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o moju cestu k Movembru, a ako sme počas nej
00:28
we've redefined charity, we're redefining the way
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predefinovali charitu a spôsob,
00:31
prostate cancer researchers are working together
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akým výskumníci rakoviny prostaty spolupracujú
00:34
throughout the world, and I hope, through that process,
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na celom svete, a dúfam, že týmto príbehom
00:38
that I inspire you to create something significant
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vás inšpirujem k tomu, aby ste vytvorili niečo významné
00:41
in your life, something significant that will go on
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vo svojom živote, niečo, čo sa rozšíri
00:45
and make this world a better place.
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a urobí z nášho sveta lepšie miesto.
00:48
So the most common question I get asked,
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Ľudia sa ma najčastejšie pýtajú otázku
00:51
and I'm going to answer it now so I don't have to do it
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a odpoviem vám na ňu hneď teraz, aby som sa k tomu
00:53
over drinks tonight, is how did this come about?
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nemusel vracať večer pri poháriku, ako to celé vzniklo.
00:58
How did Movember start?
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Ako vznikol Movember?
01:00
Well, normally, a charity starts with the cause, and someone
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Charita väčšinou vzniká kvôli nejakej situácii alebo osobe,
01:03
that is directly affected by a cause.
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ktorej sa to priamo dotýka.
01:06
They then go on to create an event, and beyond that,
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Následne títo ľudia vytvoria udalosť a
01:09
a foundation to support that.
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nadáciu na jej podporu.
01:13
Pretty much in every case, that's how a charity starts.
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Takto vo väčšine prípadoch zvniká charita.
01:17
Not so with Movember. Movember started in a very
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Ale nie Movember. Ten začal v
01:21
traditional Australian way. It was on a Sunday afternoon.
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tradičnom austrálskom štýle. V nedeľu popoludní
01:24
I was with my brother and a mate having a few beers,
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som s bratom a kamarátom pili zopár pív,
01:27
and I was watching the world go by,
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pozoroval som okolitý svet,
01:29
had a few more beers, and the conversation turned
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počet pív rástol a v konverzácii sme dospeli až k
01:32
to '70s fashion — (Laughter) —
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móde 70. rokov -- (Smiech) --
01:36
and how everything manages to come back into style.
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a ako sa staré veci vracajú späť do módy.
01:39
And a few more beers, I said, "There has to be some stuff
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Po ďalších pivách som poznamenal: "musí byť predsa ešte niečo,
01:41
that hasn't come back." (Laughter)
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čo sa zatiaľ nevrátilo späť". -- (Smiech) --
01:46
Then one more beer and it was, whatever happened to the mustache?
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A po ďalšom pive sme začali premýšľať o fúzoch.
01:50
Why hasn't that made a comeback? (Laughter)
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Kam sa podeli všetky fúzy? -- (Smiech) --
01:54
So then there was a lot more beers, and then the day ended
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Samozrejme, pilo sa ďalej a ten deň sme ukončili s tým,
01:56
with a challenge to bring the mustache back. (Laughter)
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že vrátime fúzy opäť do módy. -- (Smiech) --
02:01
So in Australia, "mo" is slang for mustache,
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V Austrálii sa fúzy (moustache) slangovo povedia "mo",
02:03
so we renamed the month of November "Movember"
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a tak sme mesiac november (November) premenovali na "Movember"
02:06
and created some pretty basic rules, which still stand today.
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a vytvorili základné pravidlá, ktoré platia dodnes.
02:09
And they are: start the month clean-shaven,
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Patrí sem: začať november hladko oholený,
02:12
rock a mustache -- not a beard, not a goatee, a mustache --
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a pestovať si fúzy -- nie bradu, ani briadku, ale fúzy --
02:15
for the 30 days of November, and then we agreed
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počas celého novembra. Potom sme sa dohodli,
02:18
that we would come together at the end of the month,
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že sa na konci mesiaca stretneme
02:21
have a mustache-themed party, and award a prize
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a usporiadame fúzatú oslavu a udelíme cenu za
02:25
for the best, and of course, the worst mustache. (Laughter)
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najlepšie, a samozrejme, za najhoršie fúzy. -- (Smiech) --
02:30
Now trust me, when you're growing a mustache
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Verte mi, keď sme si nechali narásť fúzy,
02:31
back in 2003, and there were 30 of us back then,
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vtedy v roku 2003, bolo nás len okolo 30,
02:34
and this was before the ironic hipster mustache movement
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ešte skôr ako tá hlúpa hipster móda.
02:38
— (Laughter) —
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-- (Smiech) --
02:43
it created a lot of controversy. (Laughter)
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Vyvolalo to veľký rozruch. (Smiech)
02:47
So my boss wouldn't let me go and see clients.
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Môj šéf mi dokonca zakázal stretávať sa s klientami.
02:50
My girlfriend at the time, who's no longer my girlfriend — (Laughter) — hated it.
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Moja priateľka, teraz už ex-priateľka -- (Smiech) -- neznášala fúzy.
02:56
Parents would shuffle kids away from us. (Laughter)
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Rodičia pred nami schovávali svoje deti. (Smiech)
03:02
But we came together at the end of the month and
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Na konci mesiaca sme sa vždy stretli a
03:03
we celebrated our journey, and it was a real journey.
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oslávili našu cestu. Bola to skutočná cesta.
03:06
And we had a lot of fun, and in 2004, I said to the guys,
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Zabávali sme sa. V roku 2004 som chlapov povedal:
03:11
"That was so much fun. We need to legitimize this
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"Bola to sranda. Musíme to zlegalizovať,
03:14
so we can get away with it year on year." (Laughter)
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aby sme to tak mohli robiť každý rok." (Smiech)
03:19
So we started thinking about that, and we were inspired
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Premýšľali sme nad tým a inšpirovali nás
03:23
by the women around us and all they were doing for breast cancer.
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ženy, ktoré sa venujú boji proti rakovine prsníka.
03:26
And we thought, you know what, there's nothing for men's health.
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Uvedomili sme si, že pre mužov tu nič také nie je.
03:28
Why is that? Why can't we combine growing a mustache
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Prečo? Prečo by sme nespojili rast fúzov
03:32
and doing something for men's health?
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s niečím dôležitým pre mužské zdravie?
03:34
And I started to research that topic, and discovered
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Robil som prieskum a objavil som
03:36
prostate cancer is the male equivalent of breast cancer
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rakovinu prostaty ako mužskú obdobu rakoviny prsníka
03:39
in terms of the number of men that die from it and are diagnosed with it.
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podľa počtu úmrtí a mužov majúcich túto chorobu.
03:42
But there was nothing for this cause,
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Ale nič ju nezastupuje, a tak sme spojili
03:45
so we married growing a mustache with prostate cancer,
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rakovinu prostaty s rastom fúzov.
03:49
and then we created our tagline, which is,
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Vymysleli sme si slogan:
03:51
"Changing the face of men's health."
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"Meníme tvár zdravia mužov."
03:53
And that eloquently describes the challenge,
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V podstate to vystihuje výzvu zmeny
03:56
changing your appearance for the 30 days,
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vášho vzhľadu počas 30 dní
03:58
and also the outcome that we're trying to achieve:
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a tiež výsledok, ktorý chceme dosiahnuť,
04:00
getting men engaged in their health, having them have
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aby sa muži viac zaujímali o svoje zdravie, aby lepšie
04:02
a better understanding about the health risks that they face.
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pochopili zdravotné riziká, ktorým čelia.
04:07
So with that model, I then
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S touto predstavou som potom zavolal riaditeľovi
04:09
cold-called the CEO of the Prostate Cancer Foundation.
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Prostate Cancer Foundation ( nadácia proti rakovine prostaty).
04:12
I said to him, "I've got the most amazing idea
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Povedal som mu: "Mám jeden úžasný nápad,
04:15
that's going to transform your organization." (Laughter)
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ktorý zmení vašu organizáciu." (Smiech)
04:18
And I didn't want to share with him the idea over the phone,
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Nechcel som sa o tom baviť po telefóne,
04:20
so I convinced him to meet with me for coffee in Melbourne
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tak sme sa dohodli, že pôjdeme na káve v Melbourne
04:22
in 2004.
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v roku 2004.
04:24
And we sat down, and I shared with him my vision
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Sadli sme si a podelil som sa s ním o moju víziu,
04:27
of getting men growing mustaches across Australia,
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ako si muži naprieč Austráliou nechávajú narásť fúzy,
04:30
raising awareness for this cause,
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a tým upozorňujú na túto chorobu
04:33
and funds for his organization. And I needed a partnership
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a financujú jeho organizáciu. A aby som to legitimoval,
04:35
to legitimately do that.
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potrebujem ich spoluprácu.
04:38
And I said, "We're going to come together at the end,
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Povedal som: "Na konci sa stretneme, máme
04:40
we're going to have a mustache-themed party, we're going to have DJs,
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fúzatú párty, hrá tam aj Dj,
04:42
we're going to celebrate life, and we're going to change the face of men's health."
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jednoducho oslavujeme život a tým meníme tvár zdravia mužov."
04:46
And he just looked at me and laughed, and he said,
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Pozrel sa na mňa, zasmial sa a povedal:
04:49
he said, "Adam, that's a really novel idea,
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"Adam, je to originálny nápad, ale
04:53
but we're an ultraconservative organization.
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my sme ultrakonzervatívna organizácia.
04:55
We can't have anything to do with you." (Laughter)
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S týmto nemôžeme mať nič spoločné." (Smiech)
05:00
So I paid for coffee that day — (Laughter) —
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V ten deň som za kávu platil ja -- (Smiech) --
05:04
and his parting comment as we shook hands was,
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a pri rozlúčkovom podaní rúk mi povedal:
05:07
"Listen, if you happen to raise any money out of this,
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"Počuj, ak sa ti podarí z toho vyťažíť nejaké peniaze,
05:10
we'll gladly take it." (Laughter)
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radi ich uvidíme." (Smiech)
05:14
So my lesson that year was persistence.
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Toho roku som sa naučil, čo je to vytrvalosť.
05:18
And we persisted, and we got 450 guys
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Nevzdali sme sa, pripojilo sa k nám 450 mužov,
05:23
growing mustaches, and together we raised 54,000 dollars,
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pestujúcich si fúzy a spolu sme získali 54 000 dolárov,
05:28
and we donated every cent of that to the Prostate Cancer Foundation of Australia,
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ktoré sme do posledného centu venovali Nadácii proti rakovine prostaty v Austrálii.
05:31
and that represented at the time the single biggest donation
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Vtedy to bol najväčší jednorázový finančný dar,
05:34
they'd ever received.
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aký kedy obdržali.
05:36
So from that day forward, my life has become about a mustache.
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A od toho dňa sa celý môj život začal točiť okolo fúzov.
05:41
Every day -- this morning, I wake up and go, my life
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Každý deň, aj dnešné ráno, keď sa zabudím, je môj život
05:44
is about a mustache. (Laughter)
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iba o fúzoch. (Smiech)
05:48
Essentially, I'm a mustache farmer. (Laughter)
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V podstate, som farmár fúzov. (Smiech)
05:53
And my season is November. (Applause)
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A moje sezóna je november. (Smiech)
05:56
(Applause)
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(Potlesk)
05:59
So in 2005, the campaign got more momentum,
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V roku 2005 nabrala kampaň na obrátkach,
06:03
was more successful in Australia and then New Zealand,
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spopularizovala sa v Austrálii, potom na Novom Zélande.
06:05
and then in 2006 we came to a pivotal point.
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V roku 2006 sme sa dostali do bodu,
06:10
It was consuming so much of our time after hours
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keď sme sa tomu museli venovať aj počas víkendov
06:14
on weekends that we thought, we either need
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a uvedomili si, že buď s tým prestaneme,
06:17
to close this down or figure a way to fund Movember
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alebo nájdeme spôsob, ako Movember financovať.
06:20
so that I could quit my job and go and spend more time
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Potom by som mohol odísť z práce a venovať tomu
06:23
in the organization and take it to the next level.
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viac času a preniesť Movember na novú úroveň.
06:27
It's really interesting when you try and figure a way
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Je to naozaj veľmi zaujímavé, keď sa snažíte nájsť spôsob,
06:30
to fund a fundraising organization
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akým by ste mohli sponzorovať organizáciu
06:32
built off growing mustaches. (Laughter)
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naloženú na pestovaní si fúzov. (Smiech)
06:34
Let me tell you that there's not too many people interested
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Nie je veľa ľudí, ktorí by mali záujem do toho investovať.
06:37
in investing in that, not even the Prostate Cancer Foundation,
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Dokonca ani Nadácia proti rakovine prostaty,
06:41
who we'd raised about 1.2 million dollars for at that stage.
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pre ktorú sme už vtedy získali 1,2 milióna dolárov.
06:44
So again we persisted, and Foster's Brewing came to the party
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Nevzdali sme sa. A keď sak nám pridal Foster's Brewing
06:48
and gave us our first ever sponsorship,
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a dal nám naš prvý sponzorský dar, vďaka ktorému
06:51
and that was enough for me to quit my job, I did consulting on the side.
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som mohol odísť z práce a venovať sa poradenstvu.
06:56
And leading into Movember 2006,
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Blížil sa Movember 2006 a
07:01
we'd run through all the money from Foster's,
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my sme minuli všetky peniaze od Foster's,
07:03
we'd run through all the money I had, and essentially
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aj moje vlastné, nemali žiadne peniaze
07:07
we had no money left, and we'd convinced all our suppliers --
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a museli sme presvedčiť našich dodávateľov,
07:10
creative agencies, web development agencies,
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reklamné agentúry, agentúry pre vývoj webu,
07:12
hosting companies, whatnot -- to delay their billing until December.
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usporiadateľské spoločnosti, atď. -- aby odložili termín faktúr až do decembra.
07:16
So we'd racked up at this stage about 600,000 dollars
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Vtedy sa náš dlh vyšplhal k sume asi 600 000 dolárov.
07:19
worth of debt. So if Movember 2006 didn't happen,
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Ak by sa neuskutočnil Movember 2006,
07:24
the four founders, well, we would've been broke,
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my štyria zakladatelia by sme boli na mizine,
07:27
we would've been homeless, sitting on the street
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bezdomovci sediaci si na ulici,
07:29
with mustaches. (Laughter)
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s fúzami. (Smiech)
07:31
But we thought, you know what, if that's the worst thing
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Vtedy sme si povedali, ak toto je to najhoršie, čo by sa nám
07:33
that happens, so what?
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mohlo stať, tak no a čo.
07:36
We're going to have a lot of fun doing it, and it taught us
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Naozaj nás to bavilo a zároveň naučilo, aké dôležité je
07:37
the importance of taking risks and really smart risks.
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riskovať a vedieť dobre riskovať.
07:42
Then in early 2007, a really interesting thing happened.
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V roku 2007 sa stala jedna zaujímavá vec.
07:46
We had Mo Bros from Canada, from the U.S.,
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Naši Mo bratia z Kanady, z USA a Veľkej Británie nám
07:50
and from the U.K. emailing us and calling us and saying,
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mailovali a volali s tým,
07:53
hey, there's nothing for prostate cancer.
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že u nich nič také pre rakovinu prostaty nie je
07:55
Bring this campaign to these countries.
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a nech prinesieme našu kampaň aj do ich krajín.
07:58
So we thought, why not? Let's do it.
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A nás napadlo, veď prečo nie? Urobme to.
08:01
So I cold-called the CEO of Prostate Cancer Canada,
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Zavolal som riaditeľovi Nadácie proti rakovine prostaty v Kanade
08:04
and I said to him, "I have this most amazing concept."
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a povedal som mu: "Mám jeden úžasný nápad."
08:07
(Laughter)
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(Smiech)
08:09
"It's going to transform your organization. I don't want
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"Zmení vašu organizáciu. Ale nechcem sa o tom s vami
08:12
to tell you about it now, but will you meet with me
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rozprávať po telefóne. Stretli by ste sa so mnou,
08:14
if I fly all the way to Toronto?" So I flew here,
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keby som priletel za vami do Toronta?" Priletel som,
08:17
met down on Front Street East, and we sat in the boardroom,
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stretli sme sa na Front Street East, sadli si za stôl
08:20
and I said, "Right, here's my vision of getting men growing mustaches
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a povedal som: "Mám víziu, v ktorej si muži nechajú po celej Kanade
08:24
all across Canada raising awareness and funds for your organization."
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narásť fúzy, tým upozornia na vašu organizáciu a získajú pre ňu podporu."
08:29
And he looked at me and laughed and said,
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Pozrel sa na mňa, zasmial sa a povedal:
08:30
"Adam, sounds like a really novel idea, but we're
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"Adam, je to veľmi originálny nápad, ale my
08:33
an ultraconservative organization." (Laughter)
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sme ultrakonzervatívna organizácia." (Smiech)
08:35
I've heard this before. I know how it goes.
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Raz som to už počul, viem ako to chodí.
08:39
But he said, "We will partner with you,
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Ale dodal: "budeme s vami spolupracovať, len
08:41
but we're not going to invest in it. You need to figure
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vás nebudeme finančne podporovať. Musíte prísť aj na to,
08:44
a way to bring this campaign across here and make it work."
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ako sem túto kampaň dostane a taktiež, aby fungovala."
08:47
So what we did was, we took some of the money that
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Zobrali sme peniaze, ktoré sme získali v Austrálii,
08:49
we raised in Australia to bring the campaign across
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aby sme s nimi rozbehli kampaň v Kanade,
08:51
to this country, the U.S, and the U.K., and we did that
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v USA a UK. Urobili ste to preto,
08:54
because we knew, if this was successful,
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lebo sme vedeli, že ak to bude úspešné,
08:56
we could raise infinitely more money globally
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získame globálne oveľa viac peňazí
08:59
than we could just in Australia. And that money
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ako by sme získali iba v Austrálii. Tieto peniaze
09:01
fuels research, and that research will get us to a cure.
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podporujú výskum a ten nás privedie k lieku.
09:04
And we're not about finding an Australian cure
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A nie iba k austrálskému lieku,
09:06
or a Canadian cure, we're about finding the cure.
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alebo kanadskému, ale jednoducho k lieku.
09:10
So in 2007, we brought the campaign across here,
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V roku 2007 sme začali s našou kampaňou aj v Kanade,
09:15
and it was, it set the stage for the campaign.
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kde už pre ňu bolo všetko pripravené.
09:19
It wasn't as successful as we thought it would be.
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Nebola však taká úspešná, ako sme si mysleli.
09:21
We were sort of very gung ho with our success in Australia
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Vtedy sme boli nadšení úspechom doma v Austrálii
09:24
and New Zealand at that stage.
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a Novom Zélande.
09:27
So that year really taught us the importance of being patient
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V tom roku sme sa naozaj naučili, aké je dôležité byť trpezliví
09:30
and really understanding the local market before you
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a porozumieť miestnemu trhu ešte predtým,
09:33
become so bold as to set lofty targets.
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ako si dáte príliš vysoké ciele.
09:36
But what I'm really pleased to say is, in 2010,
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Naozaj ma však teší, že v roku 2007 sa
09:40
Movember became a truly global movement.
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Movember stal medzinárodnou záležitosťou.
09:43
Canada was just pipped to the post in terms of
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Kampani v Kanade ušlo len o vlások prvé miesto
09:45
the number one fundraising campaign in the world.
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vo svetovom rebríčku kampaní získavajúcich peniaze.
09:48
Last year we had 450,000 Mo Bros spread across the world
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Minulý rok sa k nám pripojilo 450 000 Mo bratov po celom svete
09:53
and together we raised 77 million dollars.
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a spolu sme vyzbierali 77 miliónov dolárov.
09:57
(Applause)
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(Potlesk)
10:05
And that makes Movember now the biggest funder
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Vďaka tomu je Movember najväčším sponzorom
10:07
of prostate cancer research and support programs in the world.
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výskumu rakoviny prostaty a podporných programov na celom svete.
10:12
And that is an amazing achievement when you think about
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Je to obrovský úspech, keď si uvedomíte, že je to celé o tom,
10:14
us growing mustaches. (Laughter)
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ako si nechávame narásť fúzy. (Smiech)
10:18
And for us, we have redefined charity.
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V podstate sme predefinovali charitu.
10:20
Our ribbon is a hairy ribbon. (Laughter)
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Naše stužky sú chlpaté. (Smiech)
10:25
Our ambassadors are the Mo Bros and the Mo Sistas,
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Naši veľvyslanci sú Mo bratia a Mo sestry
10:27
and I think that's been fundamental to our success.
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a to je základ nášho úspechu.
10:31
We hand across our brand and our campaign to those people.
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Dali sme im našu značku a našu kampaň.
10:35
We let them embrace it and interpret it in their own way.
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A je iba na nich, ako to pochopia a interpretujú.
10:39
So now I live in Los Angeles, because
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Teraz žijem v Los Angeles, pretože tu sídli
10:41
the Prostate Cancer Foundation of the U.S. is based there,
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americká Nadácia proti rakovine prostaty.
10:44
and I always get asked by the media down there,
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Média sa ma často pýtajú,
10:47
because it's so celebrity-driven,
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pretože v tomto meste sa všetko točí okolo celebrít:
10:49
"Who are your celebrity ambassadors?"
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"Aké celebrity sú vašimi vyslancami?"
10:52
And I say to them, "Last year we were fortunate enough
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Moja odpoveď je: "Minulý rok sme mali to šťastie,
10:55
to have 450,000 celebrity ambassadors."
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že nás zastupovalo 450 000 celebrít."
10:58
And they go, "What, what do you mean?"
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A oni na to: "Ako to myslíte?"
10:59
And it's like, everything single person, every single Mo Bro
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To znamená, že každá osoba, každý Mo brat,
11:02
and Mo Sista that participates in Movember
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Mo sestra, ktorá sa zapojí Movembra,
11:05
is our celebrity ambassador, and that is so, so important
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sú našimi celebritami a to tá najdôležitejšia časť
11:08
and fundamental to our success.
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nášho úspechu.
11:11
Now what I want to share with you is
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Ešte by som sa s vami chcel podeliť o jeden
11:14
one of my most touching Movember moments,
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z mojich najdojímavejších Movember momentov.
11:18
and it happened here in Toronto last year,
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Stalo sa to minulý rok v Toronte,
11:21
at the end of the campaign.
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na konci kampane.
11:23
I was out with a team. It was the end of Movember.
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Bol som s tímom vonku, Movember sa už pomaly končil.
11:27
We'd had a great campaign, and to be honest, we'd had
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Kampaň bola úspešná a hoci sme v tú noc
11:29
our fair share of beer that night, but I said,
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už čo to vypili, povedal som:
11:32
"You know what, I think we've got one more bar left in us." (Laughter)
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"Viete čo, myslím si, že ešte máme nejakú tú rezervu." (Smiech)
11:36
So we piled into a taxi, and this is our taxi driver,
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Natlačili sme sa do taxíku, toto je náš taxikár.
11:39
and I was sitting in the back seat, and he turned around
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Ja som vedel vzadu a on sa na mňa otočil
11:41
and said, "Where are you going?"
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a spýtal sa: "Kam to bude?"
11:43
And I said, "Hang on, that is an amazing mustache."
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Na to som mu povedal: "Moment, vy ale máte úžasné fúzy."
11:46
(Laughter)
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(Smiech)
11:50
And he said, "I'm doing it for Movember." And I said,
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"To kvôli Movembru," povedal. A ja na to:
11:52
"So am I." And I said, "Tell me your Movember story."
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"Aj ja. Povedzte mi váš Movemer príbeh."
11:57
And he goes, "Listen, I know it's about men's health,
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Pokračoval: "Viete, týka sa to zdravia mužov, je to o
11:59
I know it's about prostate cancer, but this is for breast cancer."
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rakovine prostaty, ale ja to robím kvôli rakovine prsníka."
12:02
And I said, "Okay, that's interesting."
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A ja na to: "Ok, znie to zaujímavo."
12:03
And he goes, "Last year, my mom passed away from breast cancer in Sri Lanka,
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Pokračoval ďalej: "minulý rok mi zomrela mama na rakovinu prsníka v Srí Lanke,
12:07
because we couldn't afford proper treatment for her,"
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pretože sme si nemohli dovoliť pre ňu liečbu.
12:10
and he said, "This mustache is my tribute to my mom."
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A mojimi fúzmi jej takto prejavujem úctu."
12:15
And we sort of all choked up in the back of the taxi,
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Všetkým nám vzadu trochu zabehlo, ale nepovedal som mu
12:17
and I didn't tell him who I was, because I didn't think it was appropriate,
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kto som. Nebolo to vhodné, len som
12:20
and I just shook his hand and I said, "Thank you so much.
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mu potriasol rukou a povedal: "Veľmi pekne vám ďakujem.
12:22
Your mom would be so proud."
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Vaša mama by na vás bola veľmi pyšná."
12:23
And from that moment I realized that Movember
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Vtedy som si uvedomil, že Movember
12:25
is so much more than a mustache, having a joke.
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je niečo viac ako len fúzy, ako len vtip.
12:28
It's about each person coming to this platform,
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Je to o každej jednej osobe, ktorá sa k nám pridá,
12:32
embracing it in their own way,
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šíri našu myšlienku podľa seba
12:34
and being significant in their own life.
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a tým sa stáva výnimočnou vo svojom živote.
12:37
For us now at Movember, we really focus on
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My, v Movembri, sa zameriavame hlavne na
12:42
three program areas, and having a true impact:
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tri oblasti, ktoré môžu mať skutočné výsledky:
12:47
awareness and education,
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informovanosť a vzdelanie,
12:49
survivor support programs, and research.
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programy pre pozostalých a výskum.
12:52
Now we always focus, naturally, on how much we raise,
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Samozrejme, zaujímame sa aj o to, koľko peňazí získame,
12:55
because it's a very tangible outcome, but for me,
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pretože to je konkrétny výsledok, ale pre mňa sú
12:58
awareness and education is more important than the funds we raise,
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informovanosť a vzdelanie doležitejšie, pretože
13:03
because I know that is changing and saving lives today,
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už dnes menia a zachraňujú životy.
13:06
and it's probably best exampled by
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Ako príklad môžem uviesť chlapca,
13:08
a young guy that I met at South by Southwest
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ktorého som stretol na festivale South by Southwest
13:11
in Austin, Texas, at the start of the year.
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v Austin v Texase na začiatku roka.
13:13
He came up to me and said, "Thank you for starting Movember."
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Prišiel za mnou a povedal mi: "Ďakujem, že ste stvorili Movember."
13:17
And I said, "Thank you for doing Movember."
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Odpovedal som mu: "Ďakujem, že ste sa doňho zapojili."
13:18
And I looked at him, and I was like, "I'm pretty sure you can't grow a mustache." (Laughter)
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Pozrel som sa naňho a pomyslel si: "Ale tebe asi žiadne fúzy tak skoro nenarastú." (Smiech)
13:22
And I said, "What's your Movember story?"
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Spýtal som sa ho: "Aký je tvoj Movember príbeh?"
13:25
And he said, "I grew the worst mustache ever." (Laughter)
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"Moje fúzy sú asi tie najhoršie na svete," povedal. (Smiech)
13:29
"But I went home for Thanksgiving dinner, and pretty quickly
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"Išiel som domov na večeru kvôli Dňu vďakyvzdania a veľmi rýchlo
13:31
the conversation around the table turned to
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sa konverzácia pri stole zmenila a riešilo sa,
13:33
what the hell was going on." (Laughter)
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čo to do čerta mám na tvári." (Smiech)
13:37
"And we talked -- I talked to them about Movember,
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"Rozprávali sme sa -- povedal som im o Movembri.
13:41
and then after that, my dad came up to me, and at the age
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Potom za mnou prišiel môj otec a vtedy, ako 26-ročný,
13:43
of 26, for the first time ever, I had a conversation with my dad
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som sa po prvýkrát rozprával s mojím otcom
13:47
one on one about men's health. I had a conversation
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o mužskom zdraví. Rozprávali sme sa o
13:50
with my dad about prostate cancer, and I learned
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rakovine prostaty. Dozvedel som sa aj to,
13:53
that my grandfather had prostate cancer
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že môj starý otec mal rakovinu prostaty.
13:56
and I was able to share with my dad that he was
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Povedal som otcovi, že je dvakrát väčšia pravdepodobnosť,
13:59
twice as likely to get that disease, and he didn't know that,
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že ju tiež dostane. Nevedel o tom a už vôbec
14:02
and he hadn't been getting screened for it."
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na to nebol testovaný.
14:04
So now, that guy is getting screened for prostate cancer.
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A tak sa nedávno nechal testovať na rakovinu prostaty.
14:08
So those conversations, getting men engaged in this,
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Preto zapájanie mužov akéhokoľvek veku
14:11
at whatever age, is so critically important,
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do týchto konverzácií je veľmi dôležité
14:13
and in my view so much more important
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a z môjho pohľadu dôležitejšie
14:15
than the funds we raise.
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ako získané peniaze.
14:18
Now to the funds we raise, and research,
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Teraz niečo o peniazoch, výskume,
14:21
and how we're redefining research.
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ale aj o tom, ako meníme výskum.
14:24
We fund prostate cancer foundations now in 13 countries.
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Momentálne sponzorujeme nadácie proti rakovine prostaty v 13 krajinách.
14:29
We literally fund hundreds if not thousands of institutions
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Doslova podporujeme stovky, ak nie tisícky inštitúcií
14:32
and researchers around the world, and when we looked
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a výskumníkov po celom svete a keď sme sa nedávno
14:35
at this more recently, we realized there's a real lack
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na to celé pozreli, uvedomili sme si nedostatok
14:39
of collaboration going on even within institutions,
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spolupráce nielen medzi samotnými inštitúciami,
14:43
let alone nationally, let alone globally, and this is not unique
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ale situácia je zlá aj na národnej i svetovej úrovni, a to nie je
14:46
to prostate cancer. This is cancer research the world over.
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niečo ojedinelé v oblasti rakoviny prostaty. Týka sa to výskumu rakoviny vo všeobecnosti.
14:49
And so we said, right, we'd redefined charity. We need
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Povedali sme si, fajn, zmenili sme charitu. Teraz musíme
14:53
to redefine the way these guys operate. How do we do that?
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zmeniť to, ako títo páni pracujú. Ako to len urobíme?
14:57
So what we did was, we created a global action plan,
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Vytvorili sme globálny akčný plán,
15:00
and we're taking 10 percent of what's raised in each country
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berieme 10 percent zo získaných peňazí v každej krajine
15:02
now and putting it into a global fund, and we've got
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a dávame ich do globálneho fondu, na ktorý dozerajú
15:05
the best prostate cancer scientific minds in the world
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najlepší výskumníci v oblasti rakoviny prostaty
15:07
that look after that fund,
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na celom svete.
15:10
and they come together each year and identify
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Každý rok sa stretnú a určia
15:12
the number one priority,
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najdôležitejšiu prioritu,
15:15
and that, last year, was getting a better screening test.
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ktorou bol minulý rok lepší röntgenový test.
15:19
So they identified that as a priority, and then
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Určili ho ako prioritu a potom
15:21
they've got and recruited now 300 researchers
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najali 300 výskumníkov
15:24
from around the world that are studying that topic,
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z celého sveta, ktorí sa
15:26
essentially the same topic.
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tomuto podrobne venujú.
15:28
So now we're funding them to the tune of about
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Na túto spoluprácu im prispievame
15:30
five or six million dollars to collaborate
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piatimi až šiestimi miliónmi dolárov.
15:33
and bringing them together, and that's a unique thing
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Takáto spolupráca je vo svete
15:35
in the cancer world, and we know, through that collaboration,
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výskumu rakoviny ojedinelá a pomocou nej
15:38
it will accelerate outcomes.
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môžeme rýchlejšie dosiahnuť výsledky.
15:42
And that's how we're redefining the research world.
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A takto meníme svet výskumu.
15:48
So, what I know about my Movember journey is that,
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Môj Movember príbeh je
15:55
with a really creative idea,
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myšlienkou veľmi kreatívnou,
15:58
with passion, with persistence, and a lot of patience,
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plnou vášne, vytrvalosti, ale i trpezlivosti
16:02
four mates, four mustaches,
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štyroch fúzatých kamarátov,
16:05
can inspire a room full of people,
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ktorá inšpirovala veľa ďalších ľudí
16:08
and that room full of people can go on and inspire a city,
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a že skupinka ľudí môže inšpirovať mesto,
16:11
and that city is Melbourne, my home.
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ktorým je môj domov, Melbourne.
16:13
And that city can go on and inspire a state, and that state
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A toto mesto môže inšpirovať štát, ktorý
16:16
can go on and inspire a nation, and beyond that,
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môže inšpirovať národ a tým
16:20
you can create a global movement
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vytvoriť hnutie, ktoré
16:22
that is changing the face of men's health.
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zmenilo tvár zdravia mužov.
16:25
My name is Adam Garone, and that's my story.
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Volám sa Adam Garone a toto je môj príbeh.
16:27
Thank you. (Applause)
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Ďakujem. (Potlesk)
ABOUT THE SPEAKER
Adam Garone - Moustache activistA co-founder of Movember, Adam Garone aims to change the face of men's health.
Why you should listen
With a background in web and mobile marketing, Australian native Adam Garone's career took a left turn in 2003 when his brother challenged him to grow out a moustache. The two wondered if they could bring the moustache back in vogue and, in the process, raise awareness for men's health along with money for prostate cancer research. Thus began the Movember movement. Garone serves as CEO.
The Movember challenge is simple: men begin November 1st clean shaven and, for the next 30 days, grow out their moustaches while seeking out sponsorship for their efforts. The proceeds go to the Prostate Cancer Foundation as well as Livestrong. In 2011, Movember raised $126 million in 14 countries.
Adam Garone | Speaker | TED.com