TED2009
Renny Gleeson: Our antisocial phone tricks
Renny Gleeson hovorí o antisociálnych trikoch s telefónmi
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V tomto vtipnom (a trefnom) trojminútovom príspevku rozoberá sociálny stratég Renny Gleeson sociálny svet, ktorý nikdy nevypíname a kde nás momentálny zážitok zaujíma menej ako správa, ktorú o ňom napíšeme neskôr na tweeteri.
Renny Gleeson - Skeptimist
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Double-click the English transcript below to play the video.
00:12
What I wanted to talk to you about today is two things:
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Dnes by som chcel hovoriť o dvoch veciach:
00:15
one, the rise of a culture of availability;
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po prvé, o náraste kultúry dostupnosti
00:18
and two, a request.
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a po druhé, o požiadavke.
00:21
So we're seeing a rise of this availability
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Vidíme nárast dostupnosti,
00:23
being driven by mobile device proliferation,
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ktorý spôsobila expanzia mobilných zariadení
00:26
globally, across all social strata.
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na celom svete, vo všetkých sociálnych sférach.
00:28
We're seeing, along with that proliferation of mobile devices,
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Zároveň s touto expanziou vidíme
00:31
an expectation of availability.
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očakávanie dostupnosti.
00:33
And, with that, comes the third point,
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S ním prichádza tretí bod,
00:35
which is obligation -- and an obligation to that availability.
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a to povinnosť -- povinnosť byť dostupný.
00:38
And the problem is, we're still working through,
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Problém, ktorý stále riešime
00:41
from a societal standpoint,
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zo spoločenského hľadiska je,
00:43
how we allow people to be available.
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ako dovoliť ľuďom aby boli dostupní.
00:46
There's a significant delta, in fact,
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Je badať značný rozdiel
00:48
between what we're willing to accept.
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medzi tým, čo sme ochotní akceptovať --
00:50
Apologies to Hans Rosling --
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ospravedlňujem sa Hansovi Roslingovi,
00:51
he said anything that's not using real stats is a lie --
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podľa ktorého všetko, kde nepoužívate štatistiky, je klamstvo --
00:54
but the big delta there
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tá nezrovnalosť je v tom,
00:56
is how we deal with this from a public standpoint.
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ako to vnímame z pozície verejnosti.
00:59
So we've developed certain tactics and strategies
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Preto sme si vyvinuli isté taktiky a stratégie,
01:02
to cover up.
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ktorými sa kryjeme.
01:04
This first one's called "the lean."
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Prvá sa volá "predklon".
01:06
And if you've ever been in a meeting where you play sort of meeting "chicken,"
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Asi ste niekedy boli na porade, kde sa hrá "poradová schovávačka",
01:09
you're sitting there, looking at the person, waiting for them to look away,
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sedíte, pozeráte na toho človeka a čakáte, kedy sa otočí
01:12
and then quickly checking the device.
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a vtedy rýchlo skontrolujete telefón.
01:14
Although you can see the gentleman up on the right is busting him.
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Aj keď ako vidíte, kolega napravo ho pristihol.
01:17
"The stretch."
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"Natiahnutie sa."
01:18
OK, the gentleman on the left is saying, "Screw you,
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Pán naľavo hovorí, "Do čerta s tebou,
01:21
I'm going to check my device."
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aj tak si skontrolujem telefón."
01:23
But the guy, here, on the right,
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Chlapík vpravo
01:25
he's doing the stretch.
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predvádza natiahnutie sa.
01:27
It's that reeeee-e-e-each out, the physical contortion
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Naťahuje sa, ide si ruku vykĺbiť,
01:29
to get that device just below the tabletop.
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len aby skryl telefón pod stôl.
01:31
Or, my favorite, the "Love you; mean it."
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Alebo moja obľúbená "Milujem ťa, naozaj."
01:34
(Laughter)
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(Smiech)
01:36
Nothing says "I love you"
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Nič nepovie "milujem ťa" lepšie
01:38
like "Let me find somebody else I give a damn about."
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ako "Kde by len som našiel niekoho, koho nemám v paži."
01:40
Or, this one, coming to us from India.
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Alebo táto, z Indie.
01:42
You can find this on YouTube,
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Nájdete ju na YouTube.
01:44
the gentleman who's recumbent on a motorcycle
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Pán leží na motorke
01:46
while text messaging.
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a SMS-kuje.
01:47
Or what we call the "sweet gravy, stop me before I kill again!"
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Tiež tomu hovoríme "preboha, zastavte ma, kým znova niekoho zabijem!"
01:51
That is actually the device.
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Toto je jeho telefón.
01:54
What this is doing is, we find a --
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Tu vidíme --
01:56
(Laughter)
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(Smiech)
01:58
a direct collision --
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priamy stret --
02:02
we find a direct collision between availability --
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nachádzame priamy stret medzi dostupnosťou
02:05
and what's possible through availability --
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a tým, čo nám umožňuje
02:08
and a fundamental human need -- which we've been hearing about a lot, actually --
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a základnou ľudskou potrebou -- o ktorej toľko počúvame --
02:11
the need to create shared narratives.
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potrebou vytvárať zdieľané príbehy.
02:15
We're very good at creating personal narratives,
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Sme veľmi dobrý vo vytváraní osobných príbehov,
02:18
but it's the shared narratives that make us a culture.
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ale práve ich zdieľanie z nás robí kultúru.
02:21
And when you're standing with someone,
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A keď stojíte vedľa niekoho
02:24
and you're on your mobile device,
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a bavíte sa s mobilom,
02:26
effectively what you're saying to them is,
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v podstate mu hovoríte,
02:28
"You are not as important as, literally,
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"Nie si taký dôležitý ako, doslova
02:31
almost anything that could come to me through this device."
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takmer hocičo, čo sa ku mne cez tento prístroj môže dostať."
02:34
Look around you.
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Obzrite sa okolo seba.
02:37
There might be somebody on one right now,
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Práve teraz sa tu možno niekto cez telefón
02:39
participating in multi-dimensional engagement.
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zúčastňuje multi-dimenzionálnej aktivity.
02:42
(Laughter)
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(Smiech)
02:44
Our reality right now is less interesting
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Naša realita práve teraz je menej zaujímavá
02:47
than the story we're going to tell about it later.
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ako príbeh, ktorý o nej porozprávame neskôr.
02:50
This one I love.
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Túto milujem.
02:52
This poor kid, clearly a prop --
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Chudák chlapec, evidentne rekvizita --
02:54
don't get me wrong, a willing prop --
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nechápte ma zle, ochotná rekvizita --
02:56
but the kiss that's being documented kind of looks like it sucks.
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ale bozk, ktorý je zaznamenávaný, asi zaveľa nestál.
02:59
This is the sound of one hand clapping.
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Takto znie potlesk jednou rukou.
03:02
So, as we lose the context of our identity,
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Teda, ako strácame kontext našej identity,
03:06
it becomes incredibly important
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stáva sa neuveriteľne dôležitým,
03:09
that what you share becomes the context of shared narrative,
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aby sa to, čo zdieľame, stalo kontextom zdieľaného príbehu,
03:12
becomes the context in which we live.
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stalo sa kontextom, v ktorom žijeme.
03:14
The stories that we tell -- what we push out --
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Príbehy, ktoré rozprávame -- ktoré vysielame --
03:17
becomes who we are.
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sa stávajú, tým kým sme.
03:19
People aren't simply projecting identity,
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My identitu nezobrazujeme,
03:21
they're creating it.
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my ju vytvárame.
03:23
And so that's the request I have for everybody in this room.
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A to je požiadavka na každého v tejto miestnosti.
03:25
We are creating the technology
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Vytvárame technológiu,
03:26
that is going to create the new shared experience,
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ktorá vytvorí nové, zdieľané zážitky,
03:28
which will create the new world.
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ktoré vytvoria nový svet.
03:30
And so my request is,
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A preto moja požiadavka je,
03:32
please, let's make technologies
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prosím, robme technológie,
03:34
that make people more human,
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ktoré nás poľudštia
03:36
and not less.
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a nie naopak.
03:38
Thank you.
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Ďakujem.
ABOUT THE SPEAKER
Renny Gleeson - SkeptimistRenny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.
Why you should listen
Renny Gleeson is a skeptical/optimist. He leads interactive strategy for ad agency Wieden+Kennedy who started his career as a game developer. He has been wondering what we can learn about ourselves through the millions of deaths taking place inside video games. He serves on the board of directors of Rhizome.org and is the co-founder of the PIE tech accelerator in Portland, Oregon. A mentor for tech accelerators and startups worldwide, he believes stories -- from cave paintings to interfaces to video games -- shape worlds.
Renny Gleeson | Speaker | TED.com