TED2009
Renny Gleeson: Our antisocial phone tricks
Renny Gleeson 关于反社交电话的方法
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在这个有趣的（实际上也是尖锐的）三分钟演讲中，社交媒体战略家Renny Gleeson推翻了我们关于社交界一直的看法，我们所认为的社交界并没有我们将要谈论的有趣。
Renny Gleeson - Skeptimist
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Double-click the English transcript below to play the video.
00:12
What I wanted to talk to you about today is two things:
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我今想要谈论的有两件事，
00:15
one, the rise of a culture of availability;
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第一，文化可用性的兴起，
00:18
and two, a request.
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第二，是一个请求（呼吁）。
00:21
So we're seeing a rise of this availability
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我们见证了这个在全球世界范围内，遍及所有社交媒体，
00:23
being driven by mobile device proliferation,
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由移动设备的普及引起的
00:26
globally, across all social strata.
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文化可用性日益凸显。
00:28
We're seeing, along with that proliferation of mobile devices,
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随着移动设备的普及也见证了
00:31
an expectation of availability.
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对于文化可用性的期望。
00:33
And, with that, comes the third point,
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并且随之也带来的第三个问题
00:35
which is obligation -- and an obligation to that availability.
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就是一个对文化可用性的责任或义务。
00:38
And the problem is, we're still working through,
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并且我们一直站在社会的视角
00:41
from a societal standpoint,
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来试图解决这个问题。
00:43
how we allow people to be available.
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人们如何使用这种媒介文化。
00:46
There's a significant delta, in fact,
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这有一个关于我们的所愿意接受的事实
00:48
between what we're willing to accept.
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的重大问题--
00:50
Apologies to Hans Rosling --
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我要先向汉斯罗斯林Hans Rosling道歉。
00:51
he said anything that's not using real stats is a lie --
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他说：“任何没有事实数据支持的言论都是谎言。”
00:54
but the big delta there
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但是，这里有一个很大的问题
00:56
is how we deal with this from a public standpoint.
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是关于我们如何在公众的角度解决这个问题。
00:59
So we've developed certain tactics and strategies
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所以我们研发出一些战术和战略
01:02
to cover up.
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来掩饰。
01:04
This first one's called "the lean."
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第一个叫做“屈身”
01:06
And if you've ever been in a meeting where you play sort of meeting "chicken,"
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你是否在会议中扮演“小鸡”（非主要参与者）的角色，
01:09
you're sitting there, looking at the person, waiting for them to look away,
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你坐在那里，看着其他人，等着他们转过头，
01:12
and then quickly checking the device.
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并且迅速的检查手机。
01:14
Although you can see the gentleman up on the right is busting him.
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甚至你看见在他右边的人让他很生气。
01:17
"The stretch."
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第二个“拽东西”，
01:18
OK, the gentleman on the left is saying, "Screw you,
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这个人对他说“去你的，
01:21
I'm going to check my device."
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我要查看我的手机。”
01:23
But the guy, here, on the right,
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但是在右边的人
01:25
he's doing the stretch.
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他在做伸手的动作
01:27
It's that reeeee-e-e-each out, the physical contortion
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他在用他的身体动作
01:29
to get that device just below the tabletop.
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试图在桌子底下去拿那部手机
01:31
Or, my favorite, the "Love you; mean it."
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或者，我最喜欢的“我真的爱你”。
01:34
(Laughter)
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（笑声）
01:36
Nothing says "I love you"
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说“我爱你”
01:38
like "Let me find somebody else I give a damn about."
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绝对要比说“让我找一下我讨厌的人”要好。
01:40
Or, this one, coming to us from India.
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还有这一个，这个图片来自印度
01:42
You can find this on YouTube,
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你可以在Youtube上找到这个，
01:44
the gentleman who's recumbent on a motorcycle
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这位先生在摩托车上休息时
01:46
while text messaging.
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还一边发短信。
01:47
Or what we call the "sweet gravy, stop me before I kill again!"
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我们也可以称之为“甜蜜的墓地，在我去世之前阻止我！”
01:51
That is actually the device.
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这就是手机功用。
01:54
What this is doing is, we find a --
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我们发现，这是
01:56
(Laughter)
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（笑声）
01:58
a direct collision --
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一个直接的冲突。
02:02
we find a direct collision between availability --
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我们发现这个在可用性
02:05
and what's possible through availability --
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和可用性间可能发生的事情之间的直接冲突
02:08
and a fundamental human need -- which we've been hearing about a lot, actually --
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和人类基本的需求，这个需求我们已经听到了很多次
02:11
the need to create shared narratives.
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那就是一个需要分享故事的需求。
02:15
We're very good at creating personal narratives,
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我们对于个人的故事叙述很在行，
02:18
but it's the shared narratives that make us a culture.
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但是正是这种叙述分享让我们得以培养文化。
02:21
And when you're standing with someone,
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当你支持一个人时，
02:24
and you're on your mobile device,
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你很有效率的通过你的手机来交流，
02:26
effectively what you're saying to them is,
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对他们说：
02:28
"You are not as important as, literally,
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“实际上，你对于我来说就如同
02:31
almost anything that could come to me through this device."
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我这部手机一样很重要。”
02:34
Look around you.
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看一看你周围
02:37
There might be somebody on one right now,
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现在可能正有些人在
02:39
participating in multi-dimensional engagement.
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进行多方的信息交流。
02:42
(Laughter)
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（笑声）
02:44
Our reality right now is less interesting
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一会我要讲的故事
02:47
than the story we're going to tell about it later.
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要比现在还要有意思。
02:50
This one I love.
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我喜欢这张照片。
02:52
This poor kid, clearly a prop --
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这个可怜的孩子，很明显他是个道具，
02:54
don't get me wrong, a willing prop --
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别误解我，他是一个自愿的道具，
02:56
but the kiss that's being documented kind of looks like it sucks.
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但是这个被记录下来的吻看着总觉得并不甜蜜。
02:59
This is the sound of one hand clapping.
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而这张照片则让我们感受到什么是单手的鼓掌（单手用于照相而不能双手鼓掌）。
03:02
So, as we lose the context of our identity,
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正当我们失去我们的身份背景时，
03:06
it becomes incredibly important
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分享成为了故事叙述的主体，
03:09
that what you share becomes the context of shared narrative,
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成为了我们生活的主体，
03:12
becomes the context in which we live.
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同时也变得越来越重要。
03:14
The stories that we tell -- what we push out --
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这些故事告诉我们，我们所分享的事情
03:17
becomes who we are.
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成就了今天的我们。
03:19
People aren't simply projecting identity,
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我们不只是在凸显个性身份，
03:21
they're creating it.
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我们是在创造文化。
03:23
And so that's the request I have for everybody in this room.
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这就是我对在做各位的请求。
03:25
We are creating the technology
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我们在创造技术
03:26
that is going to create the new shared experience,
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这些技术将创造崭新的分享经验，
03:28
which will create the new world.
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而这些经验将创造一个崭新的世界。
03:30
And so my request is,
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而我的请求是，
03:32
please, let's make technologies
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让我们一起来创造使人类
03:34
that make people more human,
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更加具有人性以及更多
03:36
and not less.
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这样的科技。
03:38
Thank you.
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谢谢大家
ABOUT THE SPEAKER
Renny Gleeson - SkeptimistRenny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.
Why you should listen
Renny Gleeson is a skeptical/optimist. He leads interactive strategy for ad agency Wieden+Kennedy who started his career as a game developer. He has been wondering what we can learn about ourselves through the millions of deaths taking place inside video games. He serves on the board of directors of Rhizome.org and is the co-founder of the PIE tech accelerator in Portland, Oregon. A mentor for tech accelerators and startups worldwide, he believes stories -- from cave paintings to interfaces to video games -- shape worlds.
Renny Gleeson | Speaker | TED.com