TED2012
Drew Curtis: How I beat a patent troll
Dru Kertis (Drew Curtis): Kako sam pobedio patentskog bauka
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Dru Kertis, osnivač Fark.com priča nam priču o tome kako se parničio sa kompanijom koja je imala patent, "... za stvaranje i distribuciju vesti preko elektronske pošte." Deli sa nama neke sulude statistike o rastućim pravnim problemima neozbiljnih patenata.
Double-click the English transcript below to play the video.
00:15
Last January, my company, Fark.com, was sued
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Prošlog januara, moju kompaniju,
Fark.com je tužila,
Fark.com je tužila,
00:19
along with Yahoo, MSN, Reddit,
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pored Jahua, MSN-a, Redit-a,
00:22
AOL, TechCrunch and others
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AOL-a, Tehkranča i drugih,
00:25
by a company called Gooseberry Natural Resources.
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kompanija koja se zove
Prirodni resursi Gusberi.
Prirodni resursi Gusberi.
00:28
Gooseberry owned a patent
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Gusberi poseduje patent
00:30
for the creation and distribution
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za stvaranje i distribuciju
00:32
of news releases via email.
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vesti preko elektronske pošte.
00:35
(Laughter)
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(Smeh)
00:38
Now it may seem kind of strange that such a thing can actually be patented,
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Možda deluje čudno da se takva stvar
može zapravo patentirati,
može zapravo patentirati,
00:41
but it does happen all the time.
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ali se to dešava sve vreme,
00:43
Take something already being done
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Uzmite nešto što se već radi
00:45
and patent it for an emerging technology --
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i patentirajte za neku novu tehnologiju -
00:47
like phone calls on the internet
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kao telefonski pozivi preko interneta
00:50
or video listings for TV shows
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ili lista programa za TV emisije
00:53
or radio but for cellphones,
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ili radio ali za mobilne telefone,
00:55
and so on.
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i tako dalje.
00:57
The problem with these patents
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Problemi sa ovim patentima
00:59
is that the mechanisms are obscure
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je to što su im mehanizmi nejasni
01:01
and the patent system is dysfunctional,
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i patentni sistem je nefunkcionalan,
01:03
and as a result, most of these lawsuits end in settlements.
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i kao rezultat, većina tužbi
se završi nagodbom.
se završi nagodbom.
01:06
And because these settlements are under a non-disclosure agreement,
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Pošto su te nagodbe skopljene
pod neotkrivenim okolnostima
pod neotkrivenim okolnostima
01:09
no one knows what the terms were.
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niko ne zna šta su bili uslovi.
01:11
And as a result, the patent troll can claim
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Kao rezultat, patentski bauk
može da tvrdi
može da tvrdi
01:13
that they won the case.
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da su oni dobili slučaj.
01:16
In the case of Gooseberry Natural Resources,
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U slučaju Prirodnih resursa Gusberi,
01:18
this patent on emailing news releases
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patent slanja vesti preko
elektronske pošte
elektronske pošte
01:20
had sort of a fatal flaw
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imao je neku vrstu kobne greške
01:22
as it pertained to myself,
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kako se to odnosilo i na mene,
01:24
and that was that in the mainstream media world
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greška je da u javnom medijskom svetu
01:26
there is only one definition for news release,
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postoji samo jedna definicija za vesti,
01:29
and it turns out that is press release --
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ispostavilo se da je to javna objava -
01:31
as in P.R.
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to jest PR.
01:33
Now my company, Fark,
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Moja kompanija, Fark,
01:35
deals with news, ostensibly,
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bavi se vestima, navodno,
01:37
and as a result
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i kao rezultat
01:39
we were not in violation of this patent.
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nismo kršili zakon tog patenta.
01:41
So case closed, right?
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Rešen slučaj, zar ne?
01:43
Wrong.
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Nipošto.
01:45
One of the major problems with patent law is that,
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Jedan od najvećih problema
sa zakonima patenata je,
sa zakonima patenata je,
01:47
in the case that when you are sued by a patent troll,
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da kada vas tuži neki patentski bauk,
01:50
the burden of proof that you did not infringe on the patent
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težina dokaza da niste narušili patent
01:53
is actually on the defendant,
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pada na okrivljenog,
01:55
which means you have to prove
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što znači da morate dokazati
01:57
that you do not infringe on the patent they're suing you on.
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da niste narušili patent
zbog kojeg vas tuže.
zbog kojeg vas tuže.
02:00
And this can take quite a while.
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To može da potraje.
02:03
You need to know that the average patent troll defense
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Morate znati da prosečni patentski bauk
02:06
costs two million dollars
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košta dva miliona dolara
02:08
and takes 18 months when you win.
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i potraje 18 meseci kada pobedite.
02:11
That is your best case outcome
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To je najbolji ishod
02:13
when you get sued by a patent troll.
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kada vas tuži patentski bauk.
02:15
Now I had hoped to team up with some of these larger companies
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Nadao sam se udruživanju
sa većim kompanijama
sa većim kompanijama
02:18
in order to defend against this lawsuit,
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da se branim protiv ove parnice,
02:20
but one-by-one they settled out of the case,
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ali jedan po jedan su se nagodili,
02:23
even though -- and this is important --
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iako - ovo je važno -
02:25
none of these companies
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nijedna od tih kompanija
02:27
infringed on this patent -- not a one of them.
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nije narušila patent -
nijedna od njih.
nijedna od njih.
02:30
And they started settling out.
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Nagodili su se.
02:32
The reason they settled out
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Razlog nagodbi
02:34
is because it's cheaper to settle than to fight the lawsuit --
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je što je jeftinije nagoditi se
nego se parničiti -
nego se parničiti -
02:36
clearly, two million dollars cheaper in some cases,
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očigledno je jeftinije za dva miliona dolara
u nekim slučajevima,
u nekim slučajevima,
02:39
and much worse if you actually lose.
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mnogo je gore ako izgubite.
02:41
It would also constitute a massive distraction for management of a company,
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To je takođe velika smetnja
rukovodstvu kompanije,
rukovodstvu kompanije,
02:44
especially a small eight-man shop like my company.
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posebno malom biznisu sa osam ljudi
kao što je moja kompanija.
kao što je moja kompanija.
02:47
Six months into the lawsuit,
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Šest meseci parničenja,
02:49
we finally reached the discovery phase.
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napokon smo stigli do faze otkrivanja.
02:51
And in discovery phase,
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U toj fazi otkrivanja,
02:53
we asked the patent troll to please provide
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zatražili smo od patentskog bauka
da predstavi
da predstavi
02:55
screenshots of Fark
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slike Farka
02:57
where the infringement of their patent
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gde se narušavanje njihovih patenata
02:59
was actually occurring.
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zapravo dešava.
03:01
Now perhaps it's because no such screenshots actually existed,
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Možda zbog toga što dotične slike
nisu postojale,
nisu postojale,
03:05
but suddenly Gooseberry wanted to settle.
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Gusberi je odjednom želeo nagodbu.
03:07
Their attorney:
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Njihov advokat:
03:09
"Ah, yes. My company's having a reorganization on our end."
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"Ah, da. Moja kompanija
se reorganizuje."
se reorganizuje."
03:13
Never mind the fact
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Zanemarite činjenicu
03:15
that the address led to a strip mall somewhere in Northern L.A.
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da adresa vodi do tržnog centra negde u
severnom delu Los Anđelesa
severnom delu Los Anđelesa
03:17
with no employees.
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bez zaposlenih.
03:19
"And we'd like to go ahead and close this out.
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"Hteli bismo da završimo ovim.
03:21
So would you mind giving us your best and final offer?"
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Da li biste mogli da nam ponudite
najbolju i poslednju ponudu?"
najbolju i poslednju ponudu?"
03:25
My response:
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Moj odgovor:
03:27
"How about nothing?!"
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"Kako bi bilo ništa?"
03:29
(Applause)
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(Aplauz)
03:34
We didn't have high hopes for that outcome.
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Nismo se mnogo nadali tom ishodu.
03:36
(Laughter)
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(Smeh)
03:38
But they settled.
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Ali su prihvatili.
03:40
No counter offer.
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Nema kontra ponude.
03:42
Now, as mentioned before,
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Kao što je bilo rečeno pre,
03:44
one of the reasons I can talk to you about this
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jedan od razloga što sa vama
mogu da pričam o ovome
mogu da pričam o ovome
03:46
is because there's no non-disclosure agreement on this case.
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je to što nema dogovora
o neobjavljivanju ovog slučaja.
o neobjavljivanju ovog slučaja.
03:48
Now how did that happen?
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Kako se to dogodilo?
03:50
Well during the settlement process, when we received our copy, I struck it.
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Tokom procesa nagodbe, kada smo primili
našu kopiju, otkucao sam.
našu kopiju, otkucao sam.
03:53
My attorney said, "Nah, no chance of that working."
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Moj advokat je rekao:
"Nema šanse da to prođe."
"Nema šanse da to prođe."
03:56
It came back signed.
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Vratili su potpisano.
03:58
Now why? You can call them.
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Zašto? Možete ih zvati.
04:01
They're not under NDA either.
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Nemaju ni ugovor o zaštiti
poverljivih podataka.
poverljivih podataka.
04:03
Now what did I learn from this case? Well, three things.
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Šta sam naučio iz ovog sluačaja?
Tri stvari.
Tri stvari.
04:06
First of all, if you can,
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Prvo, ako možete,
04:09
don't fight the patent, fight the infringement.
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nemojte se boriti protiv patenta,
borite se protiv narušavanja.
borite se protiv narušavanja.
04:12
Patents are very difficult to overturn.
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Patente je teško preokrenuti.
04:14
Infringement is a lot easier to disprove.
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Narušavanja je lakše opovrgnuti.
04:17
Secondly, make it clear from the beginning
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Drugo, neka bude jasno od početka
04:19
that either you have no money at all
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da ili nemate novca uopšte
04:21
or that you would rather spend money with your attorney fighting the troll
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ili da biste radije trošili novac na advokata
u borbi protiv bauka
u borbi protiv bauka
04:25
than actually giving them the money.
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nego da im date novac.
04:27
Now the reason this works
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Razlog zašto ovo funkcioniše
04:29
is because patent trolls
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je taj što su patentski bauci
04:31
are paid a percentage of what they're able to recover in settlements.
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plaćeni procentom od sume
koju izvuku u nagodbi.
koju izvuku u nagodbi.
04:34
If it becomes clear to them that they cannot recover any money,
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Kada im postane jasno da ne mogu
da izvuku nikakav novac,
da izvuku nikakav novac,
04:37
they become less interested in pursuing the case.
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postanu manje zainteresovani
da nastave slučaj.
da nastave slučaj.
04:40
Finally, make sure that you can tell them
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Naposletku, budite sigurni
da im možete reći
da im možete reći
04:42
that you will make this process
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da ćete ovaj proces učiniti
04:44
as annoying and as painful
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toliko dosadnim i bolnim
04:46
and as difficult as possible for them.
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i tako teškim za njih
koliko je to moguće.
koliko je to moguće.
04:49
Now this is a tactic that patent trolls are supposed to use on people
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To je taktika koju bi patentski bauci
trebalo da koriste na ljudima
trebalo da koriste na ljudima
04:51
to get their way.
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da bi pobedili.
04:53
It turns out, because they're paid on contingency,
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Ispostavlja se, zato što su
plaćeni po učinku,
plaćeni po učinku,
04:55
it works really, really well in reverse.
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da ovo radi veoma, veoma lepo
i kada se obrne.
i kada se obrne.
04:57
Don't forget that.
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Ne zaboravite to.
04:59
So what does all this mean?
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Šta sve ovo znači?
05:01
Well to sum up,
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Da sumiramo,
05:03
it boils down to one thing:
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sve se svodi na jednu stvar:
05:05
Don't negotiate with terrorists.
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nemojte pregovarati sa teroristima.
05:08
(Applause)
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(Aplauz)
05:13
Patent trolls have done more damage to the United States economy
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Patenski bauci su učinili više štete
ekonomiji SAD
ekonomiji SAD
05:16
than any domestic or foreign
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nego bilo koja domaća ili strana
05:18
terrorist organization in history
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teroristička organizacija svake godine
05:21
every year.
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u istoriji.
05:24
And what do they do with that money?
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Šta rade sa tim novcem?
05:27
They plow it right back into filing more troll lawsuits.
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Vrate sve nazad da bi mogli
da pokrenu više takvih parnica.
da pokrenu više takvih parnica.
05:31
Now this is the point in the Talk
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Ovo je momenat u govoru
05:33
where I'm supposed to come up with some kind of a solution for the patent system.
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gde ja treba da smislim neko rešenje
za sistem patenata.
za sistem patenata.
05:36
And the problem with that
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Problem sa time je
05:38
is that there are two very large industry groups
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što postoje dve veoma velike
industrijske grupe
industrijske grupe
05:40
that have different outcomes in mind
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koje imaju različite ishode na umu
05:42
for the patent system.
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za sistem patenata.
05:44
The health care industry
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Industrija zdravstva
05:46
would like stronger protections for inventors.
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bi volela veće mere sigurnosit
za ulagače.
za ulagače.
05:48
The hi-tech industry
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Tehnološka industrija
05:50
would like stronger protections for producers.
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bi volela veće mere sigurnosti
za proizvođače.
za proizvođače.
05:52
And these goals aren't necessarily diametrically opposed, but they are at odds.
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Ova rešenja nisu nužno u sukobu,
ali se ne slažu.
ali se ne slažu.
05:55
And as a result, patent trolls can kind of live in the space in between.
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Kao rezultat, patentski bauci mogu da žive
u prostoru između.
u prostoru između.
05:59
So unfortunately I'm not smart enough
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Nažalost, nisam dovoljno pametan
06:01
to have a solution for the patent troll problem.
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da imam rešenje
za problem patentskih bauka.
za problem patentskih bauka.
06:04
However, I did have this idea,
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Međutim, imao sam sledeću ideju,
06:07
and it was kind of good.
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i bila je dobra.
06:10
And I thought, "I should patent this."
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I mislio sam:
"Trebalo bi da je patentiram."
"Trebalo bi da je patentiram."
06:12
(Laughter)
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(Smeh)
06:15
Behold, patent infringement via mobile device --
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Gle, narušavanje patenta
preko mobilnog uređaja -
preko mobilnog uređaja -
06:20
defined as a computer which is not stationary.
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definisan kao računar
koji nije stacioniran.
koji nije stacioniran.
06:24
My solution: award me this patent
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Moje rešenje: dodelite mi ovaj patent
06:26
and I will troll them out of existence.
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a ja ću rešiti postojanje bauka.
06:28
Thank you.
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Hvala.
06:30
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Drew Curtis - Web entrepreneurDrew Curtis is the founder and administrator of Fark.com.
Why you should listen
In 1993, while a student in England, Drew Curtis began sending links to his friends. Over time that grew until he founded a website for the links: Fark.com. The site has now grown into one of the largest, and most irreverant, news aggregators on the web.
Along with managing Fark.com, Curtis speaks on behalf of other entrepreneurs targeted by "patent trolls" -- an epithet for companies or law firms that file aggressive, broad patent lawsuits against other companies.
Download a .zip file of Drew Curtis and Fark's court documents >>
Drew Curtis | Speaker | TED.com