TED2013
Sergey Brin: Why Google Glass?
Sergej Brin (Sergey Brin): Zašto Gugl Naočare?
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Nije demonstracija, više je filozofska rasprava: zašto su Sergej Brin i njegov tim u Guglu želeli da naprave očni okvir sa kamerom/kompjuterom, sa tajnim imenom Nočare? Na bini na događaju TED2013, Brin poziva na nov način gledanja na naš odnos sa mobilnim kompjuterima - da nismo nagnuti nad ekranom već da se sastajemo sa svetom dignutih glava.
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio
Sergey Brin is half of the team that founded Google. Full bio
Double-click the English transcript below to play the video.
00:12
Okay, it's great to be back at TED.
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Ok, super je ponovo biti na TED-u.
00:15
Why don't I just start by firing away with the video?
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Zašto ne bih počeo
sa puštanjem videa?
sa puštanjem videa?
00:17
(Music)
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(Muzika)
00:22
(Video) Man: Okay, Glass, record a video.
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(Video) Muškarac:
Ok, naočare, snimite video.
Ok, naočare, snimite video.
00:27
Woman: This is it. We're on in two minutes.
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Žena: To je to.
Nastupamo za dva minuta.
Nastupamo za dva minuta.
00:31
Man 2: Okay Glass, hang out with The Flying Club.
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Muškarac 2: Ok, naočare,
družite se sa Klubom letača.
družite se sa Klubom letača.
00:35
Man 3: Google "photos of tiger heads." Hmm.
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Muškarac 3:
Gugluj "fotografije glava tigrova." Hmm.
Gugluj "fotografije glava tigrova." Hmm.
00:40
Man 4: You ready? You ready? (Barking)
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Muškarac 4: Jesi spreman?
Jesi spreman? (Lajanje)
Jesi spreman? (Lajanje)
00:42
Woman 2: Right there. Okay, Glass, take a picture.
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Žena 2: Baš ovde. Ok, naočare,
snimite fotografiju.
snimite fotografiju.
00:48
(Child shouting)
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(Dete viče)
00:58
Man 5: Go!
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Muškarac 5: Kreći!
01:03
Man 6: Holy [beep]! That is awesome.
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Muškarac 6: Čoveče!
To je strava.
To je strava.
01:06
Child: Whoa! Look at that snake!
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Dete: Jooj! Pogledaj tu zmiju!
01:09
Woman 3: Okay, Glass, record a video!
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Žena 3: Ok, naočare, snimite video!
01:18
Man 7: After this bridge, first exit.
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Muškarac 7: Posle ovog mosta,
prvo skretanje.
prvo skretanje.
01:45
Man 8: Okay, A12, right there!
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Muškarac 8: Ok, A12, baš tu!
01:49
(Applause)
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(Aplauz)
01:52
(Children singing)
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(Deca pevaju)
01:58
Man 9: Google, say "delicious" in Thai.
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Muškarac 9: Gugl,
kaži "ukusno" na tajlandskom.
kaži "ukusno" na tajlandskom.
02:02
Google Glass: อร่อยMan 9: Mmm, อร่อย.
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Gugl naočare: อร่อย
Muškarac 9: Mmm, อร่อย.
Muškarac 9: Mmm, อร่อย.
02:05
Woman 4: Google "jellyfish."
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Žena 4: Guglaj "meduza."
02:09
(Music)
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(Muzika)
02:20
Man 10: It's beautiful.
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Muškarac 10: Prelepo je.
02:23
(Applause)
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(Aplauz)
02:31
Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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Sergej Brin: O, izvinite, upravo sam
dobio poruku od nigerijskog princa.
dobio poruku od nigerijskog princa.
02:37
He needs help getting 10 million dollars.
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Potrebna mu je pomoć
da sakupi 10 miliona dolara.
da sakupi 10 miliona dolara.
02:42
I like to pay attention to these
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Volim da obraćam pažnju na ovo
02:43
because that's how we originally funded the company,
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jer je to način na koji smo
isprva finansirali kompaniju
isprva finansirali kompaniju
02:45
and it's gone pretty well.
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i prošlo je prilično dobro.
02:50
Though in all seriousness,
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Ali sad ozbiljno,
02:51
this position that you just saw me in,
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ova pozicija u kojoj ste me videli,
02:54
looking down at my phone,
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kako gledam dole u svoj telefon,
02:57
that's one of the reasons behind this project, Project Glass.
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to je jedan od razloga koji stoji iza
ovog projekta, Projekta Naočare.
ovog projekta, Projekta Naočare.
03:01
Because we ultimately questioned
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Jer smo se isprva zapitali
03:04
whether this is the ultimate future
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da li je ovo krajnja budućnost
03:06
of how you want to connect to other people in your life,
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načina na koji želite da se spojite
sa drugim ljudima u vašem životu,
sa drugim ljudima u vašem životu,
03:09
how you want to connect to information.
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kako da se povežete sa informacijama.
03:12
Should it be by just walking around looking down?
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Da li to treba da bude samo tako
što ćete se šetati i gledati dole?
što ćete se šetati i gledati dole?
03:15
But that was the vision behind Glass,
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Ali to je bila vizija iza Naočara
03:18
and that's why we've created this form factor.
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i to je razlog iz kog smo
stvorili ovaj faktor oblika.
stvorili ovaj faktor oblika.
03:27
Okay. And I don't want to go through all the things it does and whatnot,
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Ok. I neću da objašnjavam
sve stvari koje radi i šta već,
sve stvari koje radi i šta već,
03:33
but I want to tell you a little bit more
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već želim da vam kažem nešto više
03:35
about the motivation behind what led to it.
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o motivaciji
koja nas je na to navela.
koja nas je na to navela.
03:39
In addition to potentially socially isolating yourself
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Osim potencijalne društvene izolacije
03:43
when you're out and about looking at your phone,
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kada ste napolju
i gledate u svoj telefon,
i gledate u svoj telefon,
03:45
it's kind of, is this what you're meant to do with your body?
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zar je ovo ono što bi trebalo
da radite sa svojim telom?
da radite sa svojim telom?
03:50
You're standing around there
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Stojite tamo
03:52
and you're just rubbing
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i samo trljate
03:53
this featureless piece of glass.
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ovo parče stakla bez osobina.
03:55
You're just kind of moving around.
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Samo se krećete okolo naokolo.
03:58
So when we developed Glass, we thought really about,
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Tako da kada smo razvili Naočare,
zaista smo mislili o tome
zaista smo mislili o tome
04:01
can we make something that frees your hands?
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da li možemo da napravimo
nešto što vam oslobađa ruke?
nešto što vam oslobađa ruke?
04:04
You saw all of the things people are doing
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Videli ste sve stvari koje ljudi rade
04:06
in the video back there.
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na snimku.
04:07
They were all wearing Glass,
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Svi su nosili Naočare,
04:09
and that's how we got that footage.
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i tako smo dobili taj snimak.
04:12
And also you want something that frees your eyes.
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I takođe hoćete nešto
što vam oslobađa oči.
što vam oslobađa oči.
04:15
That's why we put the display up high,
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Zato smo stavili ekran gore,
04:17
out of your line of sight,
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izvan vaše linije vida,
04:19
so it wouldn't be where you're looking
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tako da to ne bi bilo
mesto gde gledate
mesto gde gledate
04:22
and it wouldn't be where you're making
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i ne bi bilo mesto
gde uspostavljate
gde uspostavljate
04:23
eye contact with people.
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kontakt očima sa ljudima.
04:25
And also we wanted to free up the ears,
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Takođe smo želeli da oslobodimo uši,
04:28
so the sound actually goes through,
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kako bi zvuk zapravo prolazio kroz,
04:32
conducts straight to the bones in your cranium,
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bio sproveden pravo
do kostiju vaše lobanje,
do kostiju vaše lobanje,
04:35
which is a little bit freaky at first, but you get used to it.
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što je pomalo čudno isprva,
ali naviknete se.
ali naviknete se.
04:39
And ironically, if you want to hear it better,
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Ironično, ako želite da čujete bolje,
04:41
you actually just cover your ear,
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vi zapravo samo treba da zapušite uši,
04:44
which is kind of surprising, but that's how it works.
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što je donekle iznenađujuće,
ali to je način na koji radi.
ali to je način na koji radi.
04:49
My vision when we started Google 15 years ago
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Moja vizija kada smo započeli Gugl
pre 15 godina
pre 15 godina
04:52
was that eventually you wouldn't
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je bila da ne biste na kraju
04:53
have to have a search query at all.
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morali da ga pretražujete uopšte.
04:57
You'd just have information come to you as you needed it.
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Mogli biste samo da dobijete informaciju
kako vam je potrebna.
kako vam je potrebna.
05:00
And this is now, 15 years later,
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I ovo je sada, 15 godina kasnije,
05:02
sort of the first form factor
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donekle prvi faktor oblika
05:05
that I think can deliver that vision
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za koji mislim da može
da sprovede tu viziju
da sprovede tu viziju
05:07
when you're out and about on the street
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kada ste napolju na ulici
05:08
talking to people and so forth.
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pričate sa ljudima i tako dalje.
05:12
This project has lasted now, been just over two years.
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Ovaj projekat traje
sada već preko dve godine.
sada već preko dve godine.
05:16
We've learned an amazing amount.
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Naučili smo neverovatnu količinu stvari.
05:18
It's been really important to make it comfortable.
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Bilo je veoma važno
da ga napravimo udobnim.
da ga napravimo udobnim.
05:21
So our first prototypes we built were huge.
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Prvi prototipi koje smo napravili
bili su ogromni.
bili su ogromni.
05:25
It was like cell phones strapped to your head.
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Izgledali su kao mobilni telefoni
zakačeni za vašu glavu.
zakačeni za vašu glavu.
05:27
It was very heavy, pretty uncomfortable.
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Bili su veoma teški i prilično neudobni.
05:30
We had to keep it secret from our industrial designer
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Morali smo da to čuvamo u tajnosti
od naše industrijske dizajnerke
od naše industrijske dizajnerke
05:34
until she actually accepted the job,
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dok ona na kraju nije prihvatila posao
05:35
and then she almost ran away screaming.
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i onda je umalo pobegla vrišteći.
05:39
But we've come a long way.
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Ali daleko smo stigli.
05:41
And the other really unexpected surprise was the camera.
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I drugo zaista neočekivano iznenađenje
je bila kamera.
je bila kamera.
05:44
Our original prototypes didn't have cameras at all,
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Naš originalni prototip
nije uopšte imao kamere,
nije uopšte imao kamere,
05:47
but it's been really magical to be able to capture moments
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ali bilo je zaista čarobno
moći uhvatiti momente
moći uhvatiti momente
05:50
spent with my family, my kids.
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sa mojom porodicom, mojom decom.
05:53
I just never would have dug out a camera
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Ja skoro nikad ne bih izvadio kameru
05:55
or a phone or something else to take that moment.
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ili telefon ili nešto drugo
da uhvatim taj trenutak.
da uhvatim taj trenutak.
05:58
And lastly I've realized, in experimenting with this device,
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I na kraju sam shvatio,
kroz eksperimentisanje sa ovim uređajem,
kroz eksperimentisanje sa ovim uređajem,
06:03
that I also kind of have a nervous tic.
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da ja takođe imam refleks nervoze.
06:07
The cell phone is -- yeah, you have to look down on it and all that,
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Mobilni telefon je - da, morate
da gledate dole u njega i sve to,
da gledate dole u njega i sve to,
06:11
but it's also kind of a nervous habit.
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ali je takođe pomalo navika nervoze.
06:13
Like if I smoked, I'd probably just smoke instead.
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Kao kada bih bio pušač,
onda bih verovatno pušio umesto toga.
onda bih verovatno pušio umesto toga.
06:16
I would just light up a cigarette. It would look cooler.
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Samo bih zapalio cigaretu.
Izgledalo bi više kul.
Izgledalo bi više kul.
06:19
You know, I'd be like --
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Znate, bio bih kao -
06:22
But in this case, you know, I whip this out
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Ali u ovom slučaju,
znate, izvadim ovo
znate, izvadim ovo
06:24
and I sit there and look as if I have something
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i sedim tako i izgledam
kao da imam nešto
kao da imam nešto
06:26
very important to do or attend to.
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veoma važno da radim
ili posvetim pažnju.
ili posvetim pažnju.
06:29
But it really opened my eyes to how much of my life
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Ali zaista mi je otvorilo oči
ka tome koliko od svog života
ka tome koliko od svog života
06:32
I spent just secluding away,
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sam proveo samo kroz isključivanje,
06:37
be it email or social posts or whatnot,
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bilo da je imejl
ili društveni postovi i šta već ne,
ili društveni postovi i šta već ne,
06:40
even though it wasn't really --
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iako zapravo nije bilo -
06:41
there's nothing really that important or that pressing.
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ne postoji ništa tako bitno
ili tako hitno.
ili tako hitno.
06:44
And with this, I know I will get certain messages
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A sa ovim, znam da ću
dobiti izvesne poruke
dobiti izvesne poruke
06:47
if I really need them,
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ako su mi zaista potrebne,
06:49
but I don't have to be checking them all the time.
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ali ne moram stalno
da ih proveravam.
da ih proveravam.
06:53
Yeah, I've really enjoyed actually exploring the world more,
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Da, zaista sam uživao
zapravo istražujući svet više,
zapravo istražujući svet više,
06:56
doing more of the crazy things like you saw in the video.
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radeći više ludih stvari
kao što ste videli na snimku.
kao što ste videli na snimku.
07:00
Thank you all very much.
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Hvala vam svima puno.
07:02
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com