TED2013
Sergey Brin: Why Google Glass?
Sergey Brin: De ce Google Glass?
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Nu e un demo, ci mai mult un argument filozofic: de ce Serghei Brin şi echipa sa Google au vrut să realizeze un computer - cameră video pe ochi, numit Glass? Pe scena de la TED2013, Brin îndeamnă la un nou mod de relaţionare cu computerele mobile - nu aplecat desupra unui ecran, ci întâmpinând lumea cu privirea sus.
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio
Sergey Brin is half of the team that founded Google. Full bio
Double-click the English transcript below to play the video.
00:12
Okay, it's great to be back at TED.
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E minunat să fiu din nou la TED.
00:15
Why don't I just start by firing away with the video?
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Pun imediat filmul.
00:17
(Music)
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(Muzică)
00:22
(Video) Man: Okay, Glass, record a video.
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(Video) Bărbat: OK Glass, filmează.
00:27
Woman: This is it. We're on in two minutes.
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Femeie: Asta e. Începem în două minute.
00:31
Man 2: Okay Glass, hang out with The Flying Club.
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Bărbat 2: Glass, filmează Clubul Zburătorilor.
00:35
Man 3: Google "photos of tiger heads." Hmm.
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Bărbat 3: Caută în Google
imagini cu cap de tigru. Hmm.
imagini cu cap de tigru. Hmm.
00:40
Man 4: You ready? You ready? (Barking)
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Bărbat 4: Ești gata? (Lătrat)
00:42
Woman 2: Right there. Okay, Glass, take a picture.
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Femeie 2: Chiar acolo. Glass, fă o poză.
(Copil țipând)
00:48
(Child shouting)
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00:58
Man 5: Go!
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Bărbat 5: Pornește!
01:03
Man 6: Holy [beep]! That is awesome.
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Bărbat 6: Bip! E grozav.
01:06
Child: Whoa! Look at that snake!
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Copil: Uau! Uite la șarpele ăla!
01:09
Woman 3: Okay, Glass, record a video!
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Femeie 3: Glass, filmează!
01:18
Man 7: After this bridge, first exit.
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Bărbat 7: După pod, prima ieșire.
01:45
Man 8: Okay, A12, right there!
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Barbat 8: OK, A12, acolo!
(Aplauze)
01:49
(Applause)
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(Copii cântând)
01:52
(Children singing)
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01:58
Man 9: Google, say "delicious" in Thai.
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Bărbat 9: Google spune „delicios" în Thai !
02:02
Google Glass: อร่อยMan 9: Mmm, อร่อย.
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Google Glass: อร่อย
Bărbat 9: Mmm, อร่อย.
Bărbat 9: Mmm, อร่อย.
Femeie 4: Google „meduză"
02:05
Woman 4: Google "jellyfish."
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(Muzică)
02:09
(Music)
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Bărbat 10: E minunat.
02:20
Man 10: It's beautiful.
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(Aplauze)
02:23
(Applause)
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02:31
Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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Sergey Brin: Scuze. Tocmai am primit
un mesaj de la un prinţ nigerian.
un mesaj de la un prinţ nigerian.
Are nevoie de 10 milioane de dolari.
02:37
He needs help getting 10 million dollars.
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Sunt atent la lucrurile astea
02:42
I like to pay attention to these
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02:43
because that's how we originally funded the company,
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pentru că de aici am început afacerea
02:45
and it's gone pretty well.
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şi ne merge destul de bine.
Acuma serios,
02:50
Though in all seriousness,
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poziţia în care m-aţi văzut,
02:51
this position that you just saw me in,
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privind în jos spre telefon,
02:54
looking down at my phone,
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02:57
that's one of the reasons behind this project, Project Glass.
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e motivul care a generat acest proiect, Glass.
03:01
Because we ultimately questioned
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Ne-am întrebat dacă în viitor,
03:04
whether this is the ultimate future
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aşa vom dori să interacţionăm cu oamenii din viaţa noastră,
03:06
of how you want to connect to other people in your life,
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să obţinem informaţie.
03:09
how you want to connect to information.
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Aşa, plimbându-ne cu ochii în jos?
03:12
Should it be by just walking around looking down?
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03:15
But that was the vision behind Glass,
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Asta a fost viziunea Glass,
şi de asta am creat această formă.
03:18
and that's why we've created this form factor.
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03:27
Okay. And I don't want to go through all the things it does and whatnot,
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Nu o să trec în revistă tot ce face şi ce nu,
03:33
but I want to tell you a little bit more
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vreau să vă spun mai mult
03:35
about the motivation behind what led to it.
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despre ce ne-a motivat să ajungem aici.
Înafară de potenţiala izolare socială
03:39
In addition to potentially socially isolating yourself
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când eşti afară şi vrei să te uiţi la telefon,
03:43
when you're out and about looking at your phone,
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03:45
it's kind of, is this what you're meant to do with your body?
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corpul tău stă aşa?
Stai pe-acolo
03:50
You're standing around there
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03:52
and you're just rubbing
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şi freci o bucată de sticlă.
03:53
this featureless piece of glass.
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Te plimbi de colo-colo.
03:55
You're just kind of moving around.
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Când am imaginat Glass, ne-am gândit
03:58
So when we developed Glass, we thought really about,
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ce putem face ca să eliberăm mâinile?
04:01
can we make something that frees your hands?
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04:04
You saw all of the things people are doing
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Aţi văzut tot ce fac oamenii aceia din video.
04:06
in the video back there.
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Toţi purtau Glass, şi aşa am realizat filmările.
04:07
They were all wearing Glass,
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04:09
and that's how we got that footage.
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Şi vrei ceva care să nu-ţi acopere ochii.
04:12
And also you want something that frees your eyes.
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04:15
That's why we put the display up high,
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De aceea am pus ecranul sus de tot,
04:17
out of your line of sight,
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înafara orizontului vizibil,
04:19
so it wouldn't be where you're looking
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ca să nu-ţi obtureze priveliştea
şi nici propria privire spre ceilalţi.
04:22
and it wouldn't be where you're making
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04:23
eye contact with people.
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Am dorit să eliberăm şi urechile,
04:25
And also we wanted to free up the ears,
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sunetul se propagă prin oasele craniului,
04:28
so the sound actually goes through,
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04:32
conducts straight to the bones in your cranium,
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04:35
which is a little bit freaky at first, but you get used to it.
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pare ciudat la început, dar te obişnuieşti.
04:39
And ironically, if you want to hear it better,
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Ironic, dacă vrei să auzi mai bine, îţi astupi urechea,
04:41
you actually just cover your ear,
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surprinzător, dar aşa funcţionează.
04:44
which is kind of surprising, but that's how it works.
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Acum 15 ani când am înfiinţat Google,
04:49
My vision when we started Google 15 years ago
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04:52
was that eventually you wouldn't
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visam să nu fie necesar să cauţi într-o listă.
04:53
have to have a search query at all.
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04:57
You'd just have information come to you as you needed it.
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Informaţia să-ţi parvină la nevoie.
05:00
And this is now, 15 years later,
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Iată, după 15 ani, prima formă
05:02
sort of the first form factor
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care captează câmpul vizual
05:05
that I think can deliver that vision
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05:07
when you're out and about on the street
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atunci când eşti pe stradă,
05:08
talking to people and so forth.
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când vorbeşti cu oameni ş.a.m.d.
Proiectul ne-a luat peste 2 ani.
05:12
This project has lasted now, been just over two years.
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05:16
We've learned an amazing amount.
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Am învăţat multe.
05:18
It's been really important to make it comfortable.
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A fost important să-l facem comod.
05:21
So our first prototypes we built were huge.
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Primele prototipuri erau imense.
05:25
It was like cell phones strapped to your head.
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Erau ca telefoanele mobile legate de cap.
05:27
It was very heavy, pretty uncomfortable.
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Foarte grele şi incomode.
05:30
We had to keep it secret from our industrial designer
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A fost secret pentru designerul industrial
05:34
until she actually accepted the job,
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până când a acceptat job-ul,
05:35
and then she almost ran away screaming.
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apoi aproape că a ieşit pe uşă urlând.
05:39
But we've come a long way.
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Dar am progresat mult.
Altă surpriză neaşteptată a fost camera video.
05:41
And the other really unexpected surprise was the camera.
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Prototipurile originale nu aveau camere de filmat,
05:44
Our original prototypes didn't have cameras at all,
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dar e magnific să pot imortaliza momente
05:47
but it's been really magical to be able to capture moments
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05:50
spent with my family, my kids.
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petrecute cu familia şi copiii.
05:53
I just never would have dug out a camera
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Fără Glass n-aş fi scos atunci aparatul
05:55
or a phone or something else to take that moment.
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sau telefonul ca să imortalizez momentul.
05:58
And lastly I've realized, in experimenting with this device,
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Am mai aflat, lucrând cu acest aparat,
06:03
that I also kind of have a nervous tic.
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că aveam un tic nervos.
06:07
The cell phone is -- yeah, you have to look down on it and all that,
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Cu celularul, trebuie să priveşti în jos,
06:11
but it's also kind of a nervous habit.
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dar e şi un obicei vicios.
06:13
Like if I smoked, I'd probably just smoke instead.
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Dacă aş fi fumat, probabil că aş fuma în loc de asta.
06:16
I would just light up a cigarette. It would look cooler.
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Mi-aş aprinde ţigara. Ar arăta mai important.
06:19
You know, I'd be like --
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Aş fi cam aşa.
06:22
But in this case, you know, I whip this out
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Dar în acest caz, scot ăsta
şi stau ca şi cum aş avea ceva
06:24
and I sit there and look as if I have something
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06:26
very important to do or attend to.
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foarte important de făcut.
Deodată mi-am dat seama cât de mult pierd
06:29
But it really opened my eyes to how much of my life
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din viaţă, doar izolându-mă,
06:32
I spent just secluding away,
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06:37
be it email or social posts or whatnot,
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fie pentru un email ori o postare socială,
chiar dacă nu era
06:40
even though it wasn't really --
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06:41
there's nothing really that important or that pressing.
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atât de important şi presant.
06:44
And with this, I know I will get certain messages
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Cu ăsta ştiu că voi primi mesaje,
şi, dacă am nevoie, le citesc,
06:47
if I really need them,
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06:49
but I don't have to be checking them all the time.
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fără să stau să le verific mereu.
M-am bucurat de o explorare mai amplă a lumii,
06:53
Yeah, I've really enjoyed actually exploring the world more,
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06:56
doing more of the crazy things like you saw in the video.
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făcând lucruri nebuneşti, cum aţi văzut în video.
Vă mulţumesc mult tuturor.
07:00
Thank you all very much.
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07:02
(Applause)
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(Aplauze)
ABOUT THE SPEAKER
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com