TEDxHousesOfParliament
David Puttnam: Does the media have a "duty of care"?
Dejvid Patnam (David Puttnam): Šta se dogodi kada je glavni cilj medija profit?
Filmed:
Readability: 5.4
935,362 views
U ovom odmerenom govoru, Dejvid Patnam postavlja veliko pitanje o medijima: da li imaju moralnu obavezu da informišu građane, ili imaju slobodu da jure profit po svaku cenu, kao i bilo koji drugi biznis? Njegovo rešenje za uspostavljanje balansa profita i odgovornosti je smelo, i možda se nećete složiti. (Snimljeno na TEDxHousesofParliament)
David Puttnam - Producer
After a much-awarded career as a film producer, Lord David Puttnam now works at the intersection of education, media and policy. Full bio
After a much-awarded career as a film producer, Lord David Puttnam now works at the intersection of education, media and policy. Full bio
Double-click the English transcript below to play the video.
00:12
I'd like to start, if I may,
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Počeo bih, ako mi dozvolite,
00:14
with the story of the Paisley snail.
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pričom o pužu iz Pejzlija.
00:17
On the evening of the 26th of August, 1928,
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U veče 26. avgusta
1928. godine,
1928. godine,
00:20
May Donoghue took a train from Glasgow
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Mej Donahju je uhvatila
voz iz Glazgova
voz iz Glazgova
00:22
to the town of Paisley, seven miles east of the city,
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do grada Pejzlija, 11 kilometara
istočno od grada,
istočno od grada,
00:25
and there at the Wellmeadow Café,
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i tamo je u kafe Velmedou
00:27
she had a Scots ice cream float,
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pila škotski koktel sa sladoledom,
00:30
a mix of ice cream and ginger beer
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mešavinu sladoleda i piva od đumbira,
00:32
bought for her by a friend.
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koji joj je kupio prijatelj.
00:34
The ginger beer came in a brown, opaque bottle
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Pivo od đumbira je bilo
u smeđoj, neprovidnoj flaši
u smeđoj, neprovidnoj flaši
00:36
labeled "D. Stevenson, Glen Lane, Paisley."
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sa nalepnicom na kojoj je pisalo:
,,D. Stivenson, Ulica Glen, Pejzli''.
,,D. Stivenson, Ulica Glen, Pejzli''.
00:40
She drank some of the ice cream float,
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Popila je jedan deo
00:42
but as the remaining ginger beer was poured
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ali kako je ostatak đumbirovog
piva bio sipan u njenu čašu,
piva bio sipan u njenu čašu,
00:44
into her tumbler,
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00:46
a decomposed snail
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puž u stanju raspadanja
00:48
floated to the surface of her glass.
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isplivao je na površinu iste.
00:51
Three days later, she was admitted
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Tri dana kasnije, primljena je
00:52
to the Glasgow Royal Infirmary
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u bolnicu u Glazgovu
00:54
and diagnosed with severe gastroenteritis
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gde su joj ustanovljeni težak slučaj
upale probavnog trakta i šok.
upale probavnog trakta i šok.
00:56
and shock.
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00:58
The case of Donoghue vs. Stevenson that followed
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Slučaj Donahju protiv Stivensona,
koji je usledio
koji je usledio
01:01
set a very important legal precedent:
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postavio je važan pravni presedan:
01:04
Stevenson, the manufacturer of the ginger beer,
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Za Stivensona, proizvođača
đumbirovog piva,
đumbirovog piva,
01:05
was held to have a clear duty of care
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smatrano je da ima dužnu pažnju
01:08
towards May Donoghue,
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prema Mej Donahju,
01:10
even though there was no contract between them,
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iako oni nisu imali nikakav ugovor,
01:12
and, indeed, she hadn't even bought the drink.
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i iako ona nije čak ni kupila piće.
01:14
One of the judges, Lord Atkin, described it like this:
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Jedan od sudija, Lord Atkin,
opisao je to ovako:
opisao je to ovako:
01:17
You must take care to avoid acts or omissions
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Morate se pobrinuti da izbegnete
dela ili propuste
dela ili propuste
01:20
which you can reasonably foresee
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za koje možete da pretpostavite
01:22
would be likely to injure your neighbor.
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da je moguće da povrede vašeg suseda.
01:26
Indeed, one wonders that without a duty of care,
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Svakako, bez obaveze
dužne pažnje, moramo se zapitati
dužne pažnje, moramo se zapitati
01:28
how many people would have had to suffer
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koliko bi ljudi moralo da dobije
01:30
from gastroenteritis before Stevenson
eventually went out of business.
eventually went out of business.
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gastroenteritis pre nego što bi
Stivensonova proizvodnja bila prekinuta.
Stivensonova proizvodnja bila prekinuta.
01:33
Now please hang on to that Paisley snail story,
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Molim vas, zapamtite
tu priču o pužu iz Pejzlija,
tu priču o pužu iz Pejzlija,
01:36
because it's an important principle.
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zato što ona predstavlja bitan princip.
01:39
Last year, the Hansard Society,
a nonpartisan charity
a nonpartisan charity
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Prošle godine, Udruženje Hansard,
nevladina dobrotvorna organizacija
nevladina dobrotvorna organizacija
01:42
which seeks to strengthen parliamentary democracy
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koja se zalaže za očuvanje
parlamentarne demokratije
parlamentarne demokratije
01:44
and encourage greater public involvement in politics
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i ohrabrivanje većeg uključivanja
javnosti u politiku,
javnosti u politiku,
01:47
published, alongside their annual audit
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objavilo je, pored svog
godišnjeg pregleda
godišnjeg pregleda
01:49
of political engagement, an additional section
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političkih aktivnosti, dodatni deo
01:52
devoted entirely to politics and the media.
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posvećen u potpunosti
politici i medijima.
politici i medijima.
01:55
Here are a couple of rather depressing observations
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Ovo su samo neki od prilično
deprimirajućih zaključaka
deprimirajućih zaključaka
01:58
from that survey.
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tog istraživanja.
02:00
Tabloid newspapers do not appear
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Tabloidi ni na koji način
02:02
to advance the political citizenship of their readers,
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ne unapređuju političku svest
svojih čitalaca,
svojih čitalaca,
02:05
relative even to those
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koja je slična onima koji
02:06
who read no newspapers whatsoever.
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uopšte ne čitaju novine.
02:10
Tabloid-only readers are twice as likely to agree
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Verovatnoća da će se
čitaoci isključivo tabloida složiti
čitaoci isključivo tabloida složiti
02:12
with a negative view of politics
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sa negativnim pogledom
na politiku je dvaput veća
na politiku je dvaput veća
02:14
than readers of no newspapers.
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nego kod ljudi koji ne čitaju novine.
02:17
They're not just less politically engaged.
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Oni ne samo da su manje politički aktivni.
02:19
They are consuming media that reinforces
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Oni prate medije koji ohrabruju
02:21
their negative evaluation of politics,
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njihovo negativno vrednovanje politike,
02:23
thereby contributing to a fatalistic and cynical
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doprinoseći fatalističkom i ciničnom
02:26
attitude to democracy and their own role within it.
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stavu prema demokratiji
i njihovoj ulozi unutar iste.
i njihovoj ulozi unutar iste.
02:30
Little wonder that the report concluded that
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Nije ni čudo što je
zaključak izveštaja da
zaključak izveštaja da
02:32
in this respect, the press, particularly the tabloids,
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u ovom slučaju, štampa,
a posebno tabloidi,
a posebno tabloidi,
02:35
appear not to be living up to the importance
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ne ispunjavaju i ne shvataju važnost
02:37
of their role in our democracy.
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svoje uloge u našoj demokratiji.
02:40
Now I doubt if anyone in this room would seriously
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Sumnjam da bi iko
od ovde prisutnih mogao
od ovde prisutnih mogao
02:42
challenge that view.
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ozbiljno da ospori takvo viđenje stvari.
02:44
But if Hansard are right, and they usually are,
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Ali, ako je Hansard u pravu,
a obično to jesu,
a obično to jesu,
02:46
then we've got a very serious problem on our hands,
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onda se suočavamo
sa veoma ozbiljnim problemom,
sa veoma ozbiljnim problemom,
02:48
and it's one that I'd like to spend the next 10 minutes
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i ja bih želeo da se
u narednih deset minuta
u narednih deset minuta
02:51
focusing upon.
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fokusiram na njega.
02:53
Since the Paisley snail,
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Od slučaja sa pužem iz Pejzlija,
02:55
and especially over the past decade or so,
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a posebno tokom poslednje decenije,
02:57
a great deal of thinking has been developed
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mnoga mišljenja su nastala
02:59
around the notion of a duty of care
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o samoj definiciji dužne pažnje
03:01
as it relates to a number of aspects of civil society.
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i njenoj povezanosti sa brojnim
aspektima civilnog stanovništva.
aspektima civilnog stanovništva.
03:03
Generally a duty of care arises when one individual
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Uopšteno, dužna pažnja
nastaje kada pojedinac
nastaje kada pojedinac
03:06
or a group of individuals undertakes an activity
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ili grupa pojedinaca započne aktivnost
03:09
which has the potential to cause harm to another,
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za koju postoji mogućnost
da može da naudi drugima,
da može da naudi drugima,
03:11
either physically, mentally or economically.
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bilo fizički, mentalno ili ekonomski.
03:14
This is principally focused on obvious areas,
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Ovo se posebno odnosi
na neke očigledne oblasti,
na neke očigledne oblasti,
03:17
such as our empathetic response
to children and young people,
to children and young people,
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poput našeg saosećanja
za decu i mlade,
za decu i mlade,
03:20
to our service personnel, and
to the elderly and infirm.
to the elderly and infirm.
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za osoblje, i za stare i nemoćne.
03:22
It is seldom, if ever, extended
to equally important arguments
to equally important arguments
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Retko se, ako i ikad, to prenosi
na jednako važna pitanja
na jednako važna pitanja
03:26
around the fragility of our
present system of government,
present system of government,
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o krhkosti sadašnjeg sistema vlade,
03:31
to the notion that honesty, accuracy and impartiality
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do predstave o tome da su
iskrenost, tačnost i neutralnost
iskrenost, tačnost i neutralnost
03:34
are fundamental to the process of building
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presudni za proces izgradnje
03:36
and embedding an informed,
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i primene informisane,
03:38
participatory democracy.
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demokratije u kojoj svi učestvuju.
03:41
And the more you think about it,
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I što više o tome razmišljate,
03:42
the stranger that is.
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čudnije izgleda.
03:44
A couple of years ago, I had the pleasure
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Pre par godina,
imao sam zadovoljstvo
imao sam zadovoljstvo
03:46
of opening a brand new school
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da otvorim novu školu
03:47
in the northeast of England.
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na severoistoku Engleske.
03:49
It had been renamed by its pupils as Academy 360.
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Učenici su je nazvali Akademija 360.
03:52
As I walked through their impressive,
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Dok sam hodao kroz impresivni,
03:54
glass-covered atrium,
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staklom prekriven atrijum,
03:56
in front of me, emblazoned on the wall
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ispred sebe, ispisano na zidu
03:57
in letters of fire
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slovima nalik na vatru
03:59
was Marcus Aurelius's famous injunction:
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ugledao sam poznatu
naredbu Marka Aurelija:
naredbu Marka Aurelija:
04:02
If it's not true, don't say it;
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Ako nije istina, nemoj reći;
04:05
if it's not right, don't do it.
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ako nije ispravno, nemoj uraditi.
04:08
The head teacher saw me staring at it,
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Profesor me je video
kako gledam u to
kako gledam u to
04:10
and he said, "Oh, that's our school motto."
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i rekao je: ,,To je moto naše škole''.
04:13
On the train back to London,
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Dok sam išao vozom
nazad za London,
nazad za London,
04:15
I couldn't get it out of my mind.
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nisam mogao to da izbacim iz glave.
04:16
I kept thinking, can it really have taken us
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Razmišljao o tome
da li nam je zaista bilo potrebno
da li nam je zaista bilo potrebno
04:19
over 2,000 years to come to terms
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preko 2000 godina da dođemo do toga
04:21
with that simple notion
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da ta jednostavna rečenica
04:23
as being our minimum expectation of each other?
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predstavlja ono što najmanje
očekujemo jedni od drugih.
očekujemo jedni od drugih.
04:26
Isn't it time that we develop this concept
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Zar nije vreme da razvijemo koncept
04:29
of a duty of care
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dužne pažnje
04:30
and extended it to include a care
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i proširimo ga da uključi brigu
04:33
for our shared but increasingly
endangered democratic values?
endangered democratic values?
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o zajedničkim, ali sve ugroženijim
demokratskim vrednostima?
demokratskim vrednostima?
04:36
After all, the absence of a duty of care
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Pored svega, odsustvo dužne pažnje
04:38
within many professions
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u mnogim profesijama
04:39
can all too easily amount to
accusations of negligence,
accusations of negligence,
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može prelako dovesti do optužbi za nehat,
04:42
and that being the case, can we be
really comfortable with the thought
really comfortable with the thought
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a kada je to slučaj,
možemo li zaista živeti sa mišlju
možemo li zaista živeti sa mišlju
04:45
that we're in effect being negligent
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da smo nehajni
04:47
in respect of the health of our own societies
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prema zdravlju sopstvenog društva
04:50
and the values that necessarily underpin them?
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i vrednostima koje ga suštinski održavaju?
04:53
Could anyone honestly suggest, on the evidence,
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Da li bi iko mogao da kaže,
argumentovano,
argumentovano,
04:56
that the same media which
Hansard so roundly condemned
Hansard so roundly condemned
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da su isti mediji koje je Hansard osudio
04:59
have taken sufficient care to avoid behaving
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preduzeli dovoljne mere
da izbegnu ponašanje
da izbegnu ponašanje
05:02
in ways which they could reasonably have foreseen
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za koje su lako mogli da predvide
05:06
would be likely to undermine or even damage
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da će urušiti ili oštetiti
05:08
our inherently fragile democratic settlement.
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naše krhke demokratske vrednosti?
05:11
Now there will be those who will argue
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Sigurno ima onih koji će tvrditi
05:13
that this could all too easily drift into a form
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da bi se ovo lako moglo svesti
05:15
of censorship, albeit self-censorship,
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pod cenzuru, iako autocenzuru,
05:17
but I don't buy that argument.
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ali ne prihvatam taj argument.
05:19
It has to be possible
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Sigurno je moguće
05:21
to balance freedom of expression
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izbalansirati slobodu govora
05:23
with wider moral and social responsibilities.
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sa širim moralnim i društvenim vrednostima.
05:26
Let me explain why by taking the example
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Objasniću i zašto primerom uzetim
05:28
from my own career as a filmmaker.
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iz karijere koju sam imao kao reditelj.
05:31
Throughout that career, I never accepted
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Sve to vreme, nikada nisam prihvatio
05:32
that a filmmaker should set about putting
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da reditelj treba da se
upusti u stavljanje
upusti u stavljanje
05:34
their own work outside or above what he or she
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sopstvenog posla izvan
ili iznad onoga za šta
ili iznad onoga za šta
05:37
believed to be a decent set of values
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veruje da je dostojno vrednosti
05:39
for their own life, their own family,
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kojima se vodi u životu,
sopstvene porodice,
sopstvene porodice,
05:42
and the future of the society in which we all live.
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i budućnosti društva u kom svi mi živimo.
05:46
I'd go further.
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Otići ću i dalje.
05:47
A responsible filmmaker should
never devalue their work
never devalue their work
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Odgovoran reditelj nikada ne bi
trebalo da obezvredi svoj rad
trebalo da obezvredi svoj rad
05:51
to a point at which it becomes less than true
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do tačke u kojoj taj rad
postaje išta manje od istine
postaje išta manje od istine
05:53
to the world they themselves wish to inhabit.
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o svetu koji on sam želi da nastanjuje.
05:56
As I see it, filmmakers, journalists, even bloggers
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Sa moje tačke gledišta, reditelji,
novinari, pa čak i blogeri,
novinari, pa čak i blogeri,
06:00
are all required to face up to the social expectations
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moraju se suočiti
sa društvenim očekivanjima
sa društvenim očekivanjima
06:02
that come with combining the
intrinsic power of their medium
intrinsic power of their medium
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koja dolaze sa kombinovanjem
moći koju ima njihov medij
moći koju ima njihov medij
06:06
with their well-honed professional skills.
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i njihovim izoštrenim
profesionalnim umećem.
profesionalnim umećem.
06:09
Obviously this is not a mandated duty,
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Očigledno, ovo nije obavezna dužnost,
06:12
but for the gifted filmmaker
and the responsible journalist
and the responsible journalist
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ali za talentovanog reditelja
i odgovornog novinara,
i odgovornog novinara,
06:15
or even blogger, it strikes me
as being utterly inescapable.
as being utterly inescapable.
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ili blogera, čini mi se da je neophodna.
06:18
We should always remember that our notion
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Moramo uvek imati na umu
da je naša ideja
da je naša ideja
06:21
of individual freedom and
its partner, creative freedom,
its partner, creative freedom,
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o ličnoj slobodi i njenom pratiocu,
umetničkoj slobodi,
umetničkoj slobodi,
06:24
is comparatively new
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još uvek prilično nova
06:26
in the history of Western ideas,
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u istoriji ideja zapadne kulture,
06:28
and for that reason, it's often undervalued
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i iz tog razloga je često potcenjena
06:30
and can be very quickly undermined.
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i brzo može biti narušena.
06:32
It's a prize easily lost,
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To je privilegija koja se lako gubi,
06:34
and once lost, once surrendered,
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a jednom izgubljena,
jednom predana,
jednom predana,
06:36
it can prove very, very hard to reclaim.
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može se pokazati kao nešto
što se jako teško dobije nazad.
što se jako teško dobije nazad.
06:40
And its first line of defense
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U prvoj liniji odbrane
06:41
has to be our own standards,
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moraju biti naši sopstveni standardi,
06:43
not those enforced on us by a censor or legislation,
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ne oni koji su nam propisani
od strane cenzora ili zakonodavstva,
od strane cenzora ili zakonodavstva,
06:47
our own standards and our own integrity.
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već naši sopstveni standardi
i integritet.
i integritet.
06:49
Our integrity as we deal with those
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Integritet sa kojim se suočavamo
06:51
with whom we work
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sa onima sa kojima radimo
06:52
and our own standards as we operate within society.
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i standardi kojima funkcionišemo
unutar društva.
unutar društva.
06:56
And these standards of ours
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I ovi naši standardi
06:58
need to be all of a piece with
a sustainable social agenda.
a sustainable social agenda.
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treba da budu jedno sa održivim
društvenim poretkom.
društvenim poretkom.
07:01
They're part of a collective responsibility,
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Oni su deo kolektivne odgovornosti,
07:03
the responsibility of the artist or the journalist
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odgovornosti umetnika i novinara
07:05
to deal with the world as it really is,
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da se nose sa svetom onakvim
kakav on zaista jeste,
kakav on zaista jeste,
07:07
and this, in turn, must go hand in hand
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a ovo, za uzvrat, mora ići zajedno
07:10
with the responsibility of those governing society
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sa odgovornošću onih
koji vode društvo
koji vode društvo
07:12
to also face up to that world,
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da se isto tako suoče sa tim svetom,
07:14
and not to be tempted to misappropriate
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ne padajući u iskušenje
da se koriste
da se koriste
07:17
the causes of its ills.
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razlozima njegove bolesti.
07:19
Yet, as has become strikingly clear
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Ipak, kao što je i postalo jasno
07:22
over the last couple of years,
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u poslednjih par godina,
07:24
such responsibility has to a very great extent
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takva odgovornost je u velikoj meri
07:26
been abrogated by large sections of the media.
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napuštena od strane
ogromnog broja medija.
ogromnog broja medija.
07:29
And as a consequence, across the Western world,
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Kao posledica toga,
u čitavom Zapadnom svetu,
u čitavom Zapadnom svetu,
07:31
the over-simplistic policies of the parties of protest
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previše pojednostavljena
načela onih koji se bune
načela onih koji se bune
07:34
and their appeal to a largely disillusioned,
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i njihov apel uveliko razočaranoj
07:37
older demographic,
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starijoj populaciji
07:38
along with the apathy and obsession with the trivial
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uz ravnodušnost i bavljenje trivijalnostima
07:40
that typifies at least some of the young,
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koje generalizuju mlade,
07:42
taken together, these and other similarly
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sve zajedno, ova i druga slična
07:44
contemporary aberrations
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savremena odstupanja
07:46
are threatening to squeeze the life
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prete da iscede život
07:48
out of active, informed debate and engagement,
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iz aktivne, potkrepljene debate
i učestvovanja,
i učestvovanja,
07:52
and I stress active.
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sa naglaskom na aktivnost.
07:55
The most ardent of libertarians might argue
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Najvatreniji zastupnici ljudskih prava
mogu tvrditi
mogu tvrditi
07:57
that Donoghue v. Stevenson should
have been thrown out of court
have been thrown out of court
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da je sud trebalo da odbaci
slučaj Donahju protiv Stivensona
slučaj Donahju protiv Stivensona
08:00
and that Stevenson would eventually
have gone out of business
have gone out of business
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i da bi Stivenson na kraju svakako
morao da prekine proizvodnju
morao da prekine proizvodnju
08:02
if he'd continued to sell ginger beer with snails in it.
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ukoliko bi nastavio da prodaje
pivo u kom ima puževa.
pivo u kom ima puževa.
08:05
But most of us, I think, accept some small role
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Mislim ipak da većina nas prihvata
08:09
for the state to enforce a duty of care,
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da država propiše dužnu pažnju,
08:12
and the key word here is reasonable.
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ali ključna reč ovde je ,,razumno''.
08:15
Judges must ask, did they take reasonable care
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Sudije mogu postaviti pitanja poput,
da li su preduzete razumne mere
da li su preduzete razumne mere
08:18
and could they have reasonably foreseen
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i da li su se mogle predvideti
posledice nekih dela?
posledice nekih dela?
08:20
the consequences of their actions?
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08:22
Far from signifying overbearing state power,
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Daleko od naglašavanja
dominantne moći države,
dominantne moći države,
08:25
it's that small common sense test of reasonableness
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voleo da primenimo
mali test zdravog razuma
mali test zdravog razuma
08:28
that I'd like us to apply to those in the media
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na one u medijima
08:31
who, after all, set the tone and the content
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koji, nakon svega,
postavljaju sadržaj i ton
postavljaju sadržaj i ton
08:33
for much of our democratic discourse.
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velikog dela našeg demokratskog diskursa.
08:36
Democracy, in order to work, requires that
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Demokratija, da bi funkcionisala,
zahteva da
zahteva da
08:39
reasonable men and women take
the time to understand and debate
the time to understand and debate
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razumni ljudi izdvoje vreme
da razumeju i razgovaraju
da razumeju i razgovaraju
08:42
difficult, sometimes complex issues,
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o teškim, ponekad jako
kompleksnim stvarima,
kompleksnim stvarima,
08:44
and they do so in an atmosphere which strives
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i da to čine u atmosferi koja teži
08:47
for the type of understanding that leads to,
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razumevanju koje vodi makar do,
08:49
if not agreement, then at least a productive
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ako ne dogovora, onda produktivnog
08:51
and workable compromise.
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kompromisa.
08:54
Politics is about choices,
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Politika se svodi na izbore,
08:56
and within those choices, politics is about priorities.
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a unutar tih izbora,
svodi se na prioritete.
svodi se na prioritete.
09:00
It's about reconciling conflicting preferences
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Radi se o pomirenju suprotnih prioriteta
09:02
wherever and whenever possibly based on fact.
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kad god i gde god je to moguće
zasnovano na činjenicama.
zasnovano na činjenicama.
09:08
But if the facts themselves are distorted,
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Ukoliko su same činjenice iskrivljene,
09:10
the resolutions are likely only
to create further conflict,
to create further conflict,
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vrlo je verovatno da će rešenja
samo dovesti do daljeg konflikta,
samo dovesti do daljeg konflikta,
09:14
with all the stresses and strains on society
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sa svim problemima
i ograničenjima u društvu
i ograničenjima u društvu
09:16
that inevitably follow.
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koja će neizbežno uslediti.
09:18
The media have to decide:
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Mediji moraju da odluče:
09:20
Do they see their role as being to inflame
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da li vide svoju ulogu
kao senzacionalističku
kao senzacionalističku
09:23
or to inform?
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ili kao informativnu?
09:25
Because in the end, it comes down to a combination
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Jer na kraju, sve se svodi na kombinaciju
09:28
of trust and leadership.
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poverenja i vođstva.
09:31
Fifty years ago this week,
President John F. Kennedy
President John F. Kennedy
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Pre pedeset godina, ove nedelje,
predsednik Džon F. Kenedi
predsednik Džon F. Kenedi
09:33
made two epoch-making speeches,
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održao je dva revolucionarna govora;
09:35
the first on disarmament
and the second on civil rights.
and the second on civil rights.
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prvi o razoružanju,
i drugi o građanskim pravima.
i drugi o građanskim pravima.
09:38
The first led almost immediately
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Prvi je gotovo odmah
09:41
to the Nuclear Test Ban Treaty,
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doveo do Sporazuma
o zabrani nuklearnih proba,
o zabrani nuklearnih proba,
09:42
and the second led to the 1964 Civil Rights Act,
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a drugi je doveo do Povelje
o građanskim pravima 1964. godine,
o građanskim pravima 1964. godine,
09:45
both of which represented giant leaps forward.
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i oba predstavljaju
ogromne skokove u napredak.
ogromne skokove u napredak.
09:49
Democracy, well-led and well-informed,
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Demokratija, sa dobrim vođstvom
i dobrom informisanošću,
i dobrom informisanošću,
09:51
can achieve very great things,
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može da postigne velike stvari,
09:54
but there's a precondition.
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ali postoji jedan preduslov.
09:55
We have to trust that those making those decisions
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Moramo da verujemo
da oni koji donose odluke
da oni koji donose odluke
09:59
are acting in the best interest not of themselves
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to rade ne u svom najboljem interesu,
10:01
but of the whole of the people.
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već u interesu celog naroda.
10:03
We need factually-based options,
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Potrebne su nam opcije
zasnovane na činjenicama,
zasnovane na činjenicama,
10:06
clearly laid out,
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jasno predočenim,
10:07
not those of a few powerful
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ali ne one opcije nekoliko moćnih
10:09
and potentially manipulative corporations
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i potencijalno manipulativnih korporacija
10:11
pursuing their own frequently narrow agendas,
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koje jure svoje interese,
10:13
but accurate, unprejudiced information
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već jasne, nepristrasne informacije
10:16
with which to make our own judgments.
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pomoću kojih ćemo
izvesti sopstvene zaključke.
izvesti sopstvene zaključke.
10:18
If we want to provide decent, fulfilling lives
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Ukoliko želimo da obezbedimo
pristojan, ispunjen život
pristojan, ispunjen život
10:20
for our children and our children's children,
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za našu decu, i za decu naše dece,
10:22
we need to exercise to the
very greatest degree possible
very greatest degree possible
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moramo do najviše
moguće mere da usavršimo
moguće mere da usavršimo
10:25
that duty of care for a vibrant,
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dužnu pažnju za živu,
10:27
and hopefully a lasting, democracy.
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i nadajmo se trajnu, demokratiju.
10:30
Thank you very much for listening to me.
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Hvala vam što ste me saslušali.
10:32
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
David Puttnam - ProducerAfter a much-awarded career as a film producer, Lord David Puttnam now works at the intersection of education, media and policy.
Why you should listen
David Puttnam spent thirty years as an independent producer of award-winning films, including The Mission, The Killing Fields, Local Hero, Chariots of Fire, Midnight Express, Bugsy Malone and Memphis Belle. His films have won ten Oscars, 25 Baftas and the Palme D'Or at Cannes.
He retired from film production in 1998 to focus on his work in public policy as it relates to education, the environment, and the creative and communications industries. In 1998 he founded the National Teaching Awards, which he chaired until 2008, also serving as the first Chair of the General Teaching Council from 2000 to 2002. From July 2002 to July 2009 he was president of UNICEF UK, playing a key role in promoting UNICEF’s advocacy and awareness objectives.
David Puttnam | Speaker | TED.com