TED Salon Samsung
Finn Lützow-Holm Myrstad: How tech companies deceive you into giving up your data and privacy
Fin Lucov-Holm Mirstad (Finn Lützow-Holm Myrstad): Kako vas tehnološke kompanije obmanjuju da predate podatke i privatnost
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Da li ste ikada zaista pročitali uslove aplikacija koje koristite? Fin Mirstad i njegov tim iz Norveškog saveta za potrošače su ih pročitali, i trebalo im je skoro dan i po da pročitaju uslove svih aplikacija na prosečnom telefonu. U govoru o alarmantnim načinima na koje tehnološke kompanije obmanjuju svoje korisnike, Mirstad deli uvide o ličnim informacijama koje ste dopustili da kompanije sakupe, i kako koriste vaše podatke u razmerama koje ne biste mogli nikada da zamislite.
Finn Lützow-Holm Myrstad - Information security researcher
Finn Lützow-Holm Myrstad leads the development of better, more ethical digital policies and standards at the Norwegian Consumer Council. Full bio
Finn Lützow-Holm Myrstad leads the development of better, more ethical digital policies and standards at the Norwegian Consumer Council. Full bio
Double-click the English transcript below to play the video.
00:13
Do you remember when you were a child,
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Sećate li se da ste, kad ste bili dete,
00:15
you probably had a favorite toy
that was a constant companion,
that was a constant companion,
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verovatno imali omiljenu igračku
koja vam je stalno pravila društvo,
koja vam je stalno pravila društvo,
00:19
like Christopher Robin
had Winnie the Pooh,
had Winnie the Pooh,
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kao što je Kristofer Robin
imao Vinija Pua,
imao Vinija Pua,
00:21
and your imagination
fueled endless adventures?
fueled endless adventures?
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i da je vaša mašta
pokretala beskrajne avanture?
pokretala beskrajne avanture?
00:25
What could be more innocent than that?
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Šta bi moglo biti bezazlenije od toga?
00:28
Well, let me introduce you
to my friend Cayla.
to my friend Cayla.
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Pa, dozvolite mi da vam predstavim
moju prijateljicu Kejlu.
moju prijateljicu Kejlu.
00:34
Cayla was voted toy of the year
in countries around the world.
in countries around the world.
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Kejla je bila igračka godine
u zemljama širom sveta.
u zemljama širom sveta.
00:38
She connects to the internet
and uses speech recognition technology
and uses speech recognition technology
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Povezuje se sa internetom i koristi
tehnologiju prepoznavanja govora
tehnologiju prepoznavanja govora
00:41
to answer your child's questions,
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da odgovori vašem detetu na pitanja,
00:43
respond just like a friend.
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odgovara baš kao prijatelj.
00:46
But the power doesn't lie
with your child's imagination.
with your child's imagination.
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Ali moć se ne nalazi u mašti vašeg deteta.
00:50
It actually lies with the company
harvesting masses of personal information
harvesting masses of personal information
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Nalazi se zapravo u kompaniji
koja skuplja gomilu ličnih informacija,
koja skuplja gomilu ličnih informacija,
00:55
while your family is innocently
chatting away in the safety of their home,
chatting away in the safety of their home,
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dok vaša porodica bezazleno ćaska
u bezbednosti svoje kuće -
u bezbednosti svoje kuće -
01:00
a dangerously false sense of security.
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opasno lažan osećaj sigurnosti.
01:04
This case sounded alarm bells for me,
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Ovaj slučaj me je zabrinuo,
01:07
as it is my job to protect
consumers' rights in my country.
consumers' rights in my country.
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jer je moj posao da zaštitim
potrošačka prava u svojoj zemlji.
potrošačka prava u svojoj zemlji.
01:11
And with billions of devices such as cars,
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Sa milijardama uređaja
kao što su automobili, merači energije,
kao što su automobili, merači energije,
01:15
energy meters and even vacuum cleaners
expected to come online by 2020,
expected to come online by 2020,
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čak i usisivači, za koje se očekuje
da će biti povezani sa internetom do 2020,
da će biti povezani sa internetom do 2020,
01:20
we thought this was a case
worth investigating further.
worth investigating further.
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pomislili smo da ovaj slučaj
vredi dalje istražiti.
vredi dalje istražiti.
01:24
Because what was Cayla doing
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Jer šta je Kejla radila
01:26
with all the interesting things
she was learning?
she was learning?
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sa svim interesantnim stvarima
koje je saznavala?
koje je saznavala?
01:28
Did she have another friend she was
loyal to and shared her information with?
loyal to and shared her information with?
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Da li je imala drugaricu kojoj je lojalna
i sa kojom je podelila informacije?
i sa kojom je podelila informacije?
01:33
Yes, you guessed right. She did.
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Da, dobro ste pogodili. Imala je.
01:36
In order to play with Cayla,
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Da biste se igrali sa Kejlom,
01:38
you need to download an app
to access all her features.
to access all her features.
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morate da preuzmete aplikaciju
kako biste pristupili svim funkcijama.
kako biste pristupili svim funkcijama.
01:42
Parents must consent to the terms
being changed without notice.
being changed without notice.
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Roditelji moraju da pristanu
na promenu uslova bez obaveštenja.
na promenu uslova bez obaveštenja.
01:47
The recordings of the child,
her friends and family,
her friends and family,
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Snimci deteta,
njenih prijatelja i porodice,
njenih prijatelja i porodice,
01:51
can be used for targeted advertising.
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mogu da se koriste za ciljano oglašavanje.
01:54
And all this information can be shared
with unnamed third parties.
with unnamed third parties.
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I sve ove informacije mogu da se podele
sa neimenovanim trećim licima.
sa neimenovanim trećim licima.
01:59
Enough? Not quite.
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Dovoljno? Ne baš.
02:02
Anyone with a smartphone
can connect to Cayla
can connect to Cayla
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Bilo ko sa pametnim telefonom
može da se poveže sa Kejlom
može da se poveže sa Kejlom
02:07
within a certain distance.
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unutar određene razdaljine.
02:09
When we confronted the company
that made and programmed Cayla,
that made and programmed Cayla,
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Kad smo se usprotivili kompaniji
koja je napravila i programirala Kejlu,
koja je napravila i programirala Kejlu,
02:14
they issued a series of statements
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objavili su niz izjava
02:16
that one had to be an IT expert
in order to breach the security.
in order to breach the security.
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da neko mora da bude stručnjak za IT
da bi narušio bezbednost.
da bi narušio bezbednost.
02:22
Shall we fact-check that statement
and live hack Cayla together?
and live hack Cayla together?
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Hoćemo li da proverimo činjenice te izjave
i da uživo zajedno hakujemo Kejlu?
i da uživo zajedno hakujemo Kejlu?
02:29
Here she is.
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Evo je.
02:32
Cayla is equipped with a Bluetooth device
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Kejla poseduje blutut uređaj,
koji može da vrši prenos
na daljini do 18 metera,
na daljini do 18 metera,
02:35
which can transmit up to 60 feet,
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02:37
a bit less if there's a wall between.
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malčice manje ako između postoji zid.
02:40
That means I, or any stranger,
can connect to the doll
can connect to the doll
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To znači da ja, ili bilo koji neznanac,
mogu da se povežem sa lutkom
mogu da se povežem sa lutkom
02:45
while being outside the room
where Cayla and her friends are.
where Cayla and her friends are.
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dok je ispred sobe
gde su Kejla i njene drugarice.
gde su Kejla i njene drugarice.
02:49
And to illustrate this,
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Da bih ovo prikazao,
02:51
I'm going to turn Cayla on now.
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uključiću Kejlu sada.
02:53
Let's see, one, two, three.
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Da vidimo, jedan, dva, tri.
02:57
There. She's on. And I asked a colleague
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Eto ga. Uključena je. Zamolio sam kolegu
02:59
to stand outside with his smartphone,
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da stane ispred
sa svojim pametnim telefonom,
sa svojim pametnim telefonom,
03:01
and he's connected,
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priključen je,
03:03
and to make this a bit creepier ...
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i da načinim ovo jezivijim...
03:05
(Laughter)
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(Smeh)
03:09
let's see what kids could hear Cayla say
in the safety of their room.
in the safety of their room.
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da vidimo šta su deca mogla čuti da Kejla
govori u bezbednosti njihove sobe.
govori u bezbednosti njihove sobe.
03:15
Man: Hi. My name is Cayla. What is yours?
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Čovek: Ćao. Moje ime je Kejla.
Kako se ti zoveš?
Kako se ti zoveš?
03:18
Finn Myrstad: Uh, Finn.
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Fin Mirstad: Am, Fin.
Čovek: Da li je tvoja mama u blizi?
03:20
Man: Is your mom close by?
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03:22
FM: Uh, no, she's in the store.
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Fin Mirstad: Am, ne, u radnji je.
Čovek: Aha. Želiš li da izađeš napolje
i da se igraš sa mnom?
i da se igraš sa mnom?
03:24
Man: Ah. Do you want
to come out and play with me?
to come out and play with me?
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03:27
FM: That's a great idea.
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Fin Mirstad: To je odlična ideja.
03:29
Man: Ah, great.
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Čovek: Aha, odlično.
03:32
FM: I'm going to turn Cayla off now.
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Isključiću Kejlu sada.
03:34
(Laughter)
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(Smeh)
03:39
We needed no password
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Nije nam trebala nikakva lozinka,
03:41
or to circumvent any other
type of security to do this.
type of security to do this.
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niti da zaobiđemo bilo koji drugi
tip zaštite da bismo ovo uradili.
tip zaštite da bismo ovo uradili.
03:46
We published a report
in 20 countries around the world,
in 20 countries around the world,
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Objavili smo izveštaj
u 20 zemalja širom sveta,
u 20 zemalja širom sveta,
03:50
exposing this significant security flaw
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otkrivajući ovu značajnu manu zaštite
03:53
and many other problematic issues.
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i mnoga druga problematična pitanja.
03:56
So what happened?
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Pa, šta se desilo?
03:57
Cayla was banned in Germany,
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Kejla je bila zabranjena u Nemačkoj,
04:00
taken off the shelves
by Amazon and Wal-Mart,
by Amazon and Wal-Mart,
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skinuta sa rafova
u radnjama Amazona i Volmarta,
u radnjama Amazona i Volmarta,
04:03
and she's now peacefully resting
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i sada mirno počiva
04:06
at the German Spy Museum in Berlin.
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u nemačkom muzeju špijunaže u Berlinu.
04:10
(Laughter)
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(Smeh)
04:13
However, Cayla was also for sale
in stores around the world
in stores around the world
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Međutim, Kejla je bila u prodaji
u radnjama širom sveta
u radnjama širom sveta
04:17
for more than a year
after we published our report.
after we published our report.
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više od godinu dana
nakon što smo objavili izveštaj.
nakon što smo objavili izveštaj.
04:21
What we uncovered is that
there are few rules to protect us
there are few rules to protect us
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Otkrili smo da postoji
samo nekoliko zakona koji nas štite,
samo nekoliko zakona koji nas štite,
04:25
and the ones we have
are not being properly enforced.
are not being properly enforced.
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a oni koje imamo
ne primenjuju se kako treba.
ne primenjuju se kako treba.
04:30
We need to get the security
and privacy of these devices right
and privacy of these devices right
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Treba da dovedemo u red
zaštitu i privatnost ovih uređaja
zaštitu i privatnost ovih uređaja
04:33
before they enter the market,
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pre nego što izađu na tržište,
04:36
because what is the point
of locking a house with a key
of locking a house with a key
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jer koja je poenta
zaključavanja kuće ključem,
zaključavanja kuće ključem,
04:40
if anyone can enter it
through a connected device?
through a connected device?
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ako bilo ko može da uđe u nju
preko povezanog uređaja.
preko povezanog uređaja.
04:45
You may well think,
"This will not happen to me.
"This will not happen to me.
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Možda mislite: „Ovo se neće desiti meni.
04:48
I will just stay away
from these flawed devices."
from these flawed devices."
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Držaću se podalje
od tih uređaja sa nedostatkom.“
od tih uređaja sa nedostatkom.“
04:52
But that won't keep you safe,
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Ali time nećete biti sigurni,
04:54
because simply by
connecting to the internet,
connecting to the internet,
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jer jednostavno,
povezujući se sa internetom,
povezujući se sa internetom,
04:57
you are put in an impossible
take-it-or-leave-it position.
take-it-or-leave-it position.
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stavljeni ste u nemoguću poziciju
„uzmi ili ostavi“.
„uzmi ili ostavi“.
05:02
Let me show you.
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Dozvolite mi da vam pokažem.
05:04
Like most of you,
I have dozens of apps on my phone,
I have dozens of apps on my phone,
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Kao i većina vas,
imam desetine aplikacija na telefonu,
imam desetine aplikacija na telefonu,
05:07
and used properly,
they can make our lives easier,
they can make our lives easier,
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i kad se koriste ispravno,
mogu nam olakati život,
mogu nam olakati život,
05:10
more convenient and maybe even healthier.
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učiniti ga ugodnijim,
a možda čak i zdravijim.
a možda čak i zdravijim.
05:13
But have we been lulled
into a false sense of security?
into a false sense of security?
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Ali da li smo uljuljkani
u lažan osećaj sigurnosti?
u lažan osećaj sigurnosti?
05:18
It starts simply by ticking a box.
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Počinje prostim klikom na kvadratić.
05:21
Yes, we say,
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Da, onda kažemo,
05:23
I've read the terms.
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pročitao sam uslove.
05:27
But have you really read the terms?
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A da li ste ih zaista pročitali?
05:31
Are you sure they didn't look too long
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Jeste li sigurni
da nisu izgledali predugačko,
da nisu izgledali predugačko,
i da vašem telefonu
nije ponestajalo baterije,
nije ponestajalo baterije,
05:33
and your phone was running out of battery,
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05:35
and the last time you tried
they were impossible to understand,
they were impossible to understand,
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i da nisu, poslednji put kad ste pokušali,
bili nemogući za razumevanje,
bili nemogući za razumevanje,
05:38
and you needed to use the service now?
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a morali ste da koristite uslugu odmah?
05:41
And now, the power
imbalance is established,
imbalance is established,
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Sada je disbalans u moći uspostavljen,
05:45
because we have agreed
to our personal information
to our personal information
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jer smo se složili
da se naše lične informacije
da se naše lične informacije
05:49
being gathered and used
on a scale we could never imagine.
on a scale we could never imagine.
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skupljaju i koriste u obimu
kakav nismo ni mogli zamisliti.
kakav nismo ni mogli zamisliti.
05:53
This is why my colleagues and I
decided to take a deeper look at this.
decided to take a deeper look at this.
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Zato smo moje kolege i ja odlučili
da dublje pogledamo ovo.
da dublje pogledamo ovo.
05:57
We set out to read the terms
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Počeli smo da čitamo uslove
06:00
of popular apps on an average phone.
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popularnih aplikacija
na prosečnom telefonu.
na prosečnom telefonu.
06:03
And to show the world
how unrealistic it is
how unrealistic it is
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Da bismo pokazali svetu koliko je nerealno
06:07
to expect consumers
to actually read the terms,
to actually read the terms,
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da očekujemo od kupaca
da zapravo čitaju uslove,
da zapravo čitaju uslove,
06:10
we printed them,
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ištampali smo ih,
06:11
more than 900 pages,
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više od 900 strana,
06:14
and sat down in our office
and read them out loud ourselves,
and read them out loud ourselves,
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pa smo seli u kancelariji
i čitali ih naglas,
i čitali ih naglas,
06:19
streaming the experiment
live on our websites.
live on our websites.
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prenoseći eksperiment
uživo na našim veb sajtovima.
uživo na našim veb sajtovima.
06:22
As you can see, it took quite a long time.
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Kao što možete videti,
bilo je potrebno dosta vremena.
bilo je potrebno dosta vremena.
06:24
It took us 31 hours,
49 minutes and 11 seconds
49 minutes and 11 seconds
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Bilo nam je potrebno 31 sat,
49 minuta i 11 sekundi
49 minuta i 11 sekundi
06:29
to read the terms on an average phone.
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da pročitamo uslove na prosečnom telefonu.
06:31
That is longer than a movie marathon
of the "Harry Potter" movies
of the "Harry Potter" movies
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To je duže od filmskog maratona
filmova o Hariju Poteru
filmova o Hariju Poteru
06:36
and the "Godfather" movies combined.
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i filmova „Kum“ zajedno.
06:38
(Laughter)
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(Smeh)
06:41
And reading is one thing.
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Čitanje je jedna stvar.
06:43
Understanding is another story.
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Razumevanje je druga priča.
06:45
That would have taken us
much, much longer.
much, much longer.
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Za to bi nam bilo potrebno
mnogo, mnogo više.
mnogo, mnogo više.
06:49
And this is a real problem,
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Ovo je pravi problem,
06:50
because companies have argued
for 20 to 30 years
for 20 to 30 years
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jer su kompanije 20 do 30 godina
iznosile argumente
iznosile argumente
06:54
against regulating the internet better,
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protiv bolje regulacije interneta,
06:57
because users have consented
to the terms and conditions.
to the terms and conditions.
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jer su korisnici pristali na uslove.
07:02
As we've shown with this experiment,
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Kao što smo pokazali ovim eksperimentom,
07:04
achieving informed consent
is close to impossible.
is close to impossible.
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dostići obavešten pristanak
je skoro nemoguće.
je skoro nemoguće.
07:09
Do you think it's fair to put the burden
of responsibility on the consumer?
of responsibility on the consumer?
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Da li mislite da je pravedno da stavljaju
teret odgovornosti na korisnika?
teret odgovornosti na korisnika?
07:14
I don't.
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Ja ne mislim tako.
07:15
I think we should demand
less take-it-or-leave-it
less take-it-or-leave-it
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Mislim da bi trebalo da zahtevamo
manje „uzmi ili ostavi“,
manje „uzmi ili ostavi“,
07:18
and more understandable terms
before we agree to them.
before we agree to them.
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i razumljivije uslove
pre nego što pristanemo na njih.
pre nego što pristanemo na njih.
07:22
(Applause)
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(Aplauz)
07:23
Thank you.
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Hvala vam.
07:28
Now, I would like to tell you
a story about love.
a story about love.
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Želeo bih da vam ispričam priču o ljubavi.
07:34
Some of the world's
most popular apps are dating apps,
most popular apps are dating apps,
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Neke od najpopularnijih aplikacija
na svetu su aplikacije za upoznavanje,
na svetu su aplikacije za upoznavanje,
07:37
an industry now worth more than,
or close to, three billion dollars a year.
or close to, three billion dollars a year.
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industrija koja sada vredi više od,
ili blizu, tri milijarde dolara godišnje.
ili blizu, tri milijarde dolara godišnje.
07:43
And of course, we're OK
sharing our intimate details
sharing our intimate details
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I naravno, u redu nam je
da delimo intimne detalje
da delimo intimne detalje
07:47
with our other half.
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sa svojom drugom polovinom.
07:49
But who else is snooping,
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Ali ko još njuška okolo,
07:51
saving and sharing our information
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čuva i deli naše informacije
07:54
while we are baring our souls?
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dok mi otkrivamo svoje duše?
07:56
My team and I decided to investigate this.
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Moj tim i ja smo odlučili
da ovo istražimo.
da ovo istražimo.
08:00
And in order to understand
the issue from all angles
the issue from all angles
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A da bih razumeo problem iz svih uglova
08:03
and to truly do a thorough job,
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i da bih zaista obavio posao detaljno,
08:07
I realized I had to download
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shvatio sam da moram da preuzmem
08:09
one of the world's
most popular dating apps myself.
most popular dating apps myself.
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jednu od najpopularnijih aplikacija
za upoznavanje na svetu.
za upoznavanje na svetu.
08:14
So I went home to my wife ...
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Otišao sam kući svojoj ženi...
08:16
(Laughter)
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(Smeh)
08:18
who I had just married.
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sa kojom sam se tek venčao.
08:20
"Is it OK if I establish a profile
on a very popular dating app
on a very popular dating app
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„Da li je u redu ako napravim profil
na vrlo popularnoj aplikaciji
za upoznavanje
za upoznavanje
08:25
for purely scientific purposes?"
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u isključivo naučne svrhe?“
08:26
(Laughter)
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(Smeh)
08:28
This is what we found.
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A ovo smo otkrili.
08:30
Hidden behind the main menu
was a preticked box
was a preticked box
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Sakriven iza glavnog menija,
postojao je unapred štrikliran kvadratić
postojao je unapred štrikliran kvadratić
08:34
that gave the dating company access
to all my personal pictures on Facebook,
to all my personal pictures on Facebook,
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koji je dao toj kompaniji pristup
svim mojim ličnim slikama sa Fejsbuka,
svim mojim ličnim slikama sa Fejsbuka,
08:40
in my case more than 2,000 of them,
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u mom slučaju više od 2 000 njih,
08:43
and some were quite personal.
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a neke od njih su bile baš lične.
08:46
And to make matters worse,
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A da stvari budu još gore,
08:48
when we read the terms and conditions,
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kad smo pročitali uslove,
08:50
we discovered the following,
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otkrili smo sledeće,
08:52
and I'm going to need to take out
my reading glasses for this one.
my reading glasses for this one.
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i moraću da izvadim
svoje naočare za čitanje za ovo.
svoje naočare za čitanje za ovo.
08:56
And I'm going to read it for you,
because this is complicated.
because this is complicated.
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Pročitaću vam, jer je ovo komplikovano.
08:59
All right.
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U redu.
09:01
"By posting content" --
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„Objavljujući sadržaj“ -
09:03
and content refers to your pictures, chat
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a sadržaj se odnosi na slike, dopisivanja
09:05
and other interactions
in the dating service --
in the dating service --
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i druge interakcije
u servisu za upoznavanje -
u servisu za upoznavanje -
„kao deo usluge,
09:07
"as a part of the service,
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automatski odobravate kompaniji,
njenim filijalama,
njenim filijalama,
09:08
you automatically grant to the company,
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09:10
its affiliates, licensees and successors
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onima sa njenom licencom
i budućim vlasnicima, neopozivo“ -
i budućim vlasnicima, neopozivo“ -
09:12
an irrevocable" -- which means
you can't change your mind --
you can't change your mind --
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što znači da ne možete
da se predomislite -
da se predomislite -
09:16
"perpetual" -- which means forever --
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„trajno“ - što znači zauvek -
„neisključivo, prenosivo,
podlicencno, potpuno isplaćeno,
podlicencno, potpuno isplaćeno,
09:19
"nonexclusive, transferrable,
sublicensable, fully paid-up,
sublicensable, fully paid-up,
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pravo i dozvolu za korišćenje,
umnožavanje, čuvanje, izvršavanje,
umnožavanje, čuvanje, izvršavanje,
09:22
worldwide right and license
to use, copy, store, perform,
to use, copy, store, perform,
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prikazivanje, reprodukciju, beleženje,
09:24
display, reproduce, record,
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09:26
play, adapt, modify
and distribute the content,
and distribute the content,
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objavljivanje, prilagođavanje,
modifikovanje i distribuciju sadržaja,
modifikovanje i distribuciju sadržaja,
09:28
prepare derivative works of the content,
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izdvajanje delove sadržaja i uključivanje
sadržaja u druge aktivnosti,
sadržaja u druge aktivnosti,
09:30
or incorporate the content
into other works
into other works
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09:32
and grant and authorize sublicenses
of the foregoing in any media
of the foregoing in any media
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davanje odobrenja i ovlašćenja
gore pomenutim sublicenciranima
gore pomenutim sublicenciranima
09:35
now known or hereafter created."
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u svim medijima, trenutno poznatim
ili nadalje stvorenim.“
ili nadalje stvorenim.“
09:40
That basically means
that all your dating history
that all your dating history
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U suštini, to znači
da vaša celokupna istorija upoznavanja
da vaša celokupna istorija upoznavanja
09:44
and everything related to it
can be used for any purpose for all time.
can be used for any purpose for all time.
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i sve u vezi sa njom može biti korišćeno
u bilo koje svrhe za sva vremena.
u bilo koje svrhe za sva vremena.
09:50
Just imagine your children
seeing your sassy dating photos
seeing your sassy dating photos
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Samo zamislite svoju decu
kako gledaju vaše zavodničke slike
kako gledaju vaše zavodničke slike
09:55
in a birth control ad 20 years from now.
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za 20 godina u reklami
za sredstva za kontracepciju.
za sredstva za kontracepciju.
10:00
But seriously, though --
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Sad ozbiljno, zaista -
10:01
(Laughter)
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(Smeh)
10:04
what might these commercial
practices mean to you?
practices mean to you?
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šta ovi komercijalni običaji
mogu značiti za vas?
mogu značiti za vas?
10:08
For example, financial loss:
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Na primer, finansijski gubitak -
na osnovu vaše istorije pretraživanja,
10:11
based on your web browsing history,
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10:13
algorithms might decide
whether you will get a mortgage or not.
whether you will get a mortgage or not.
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algoritmi mogu odlučiti
da li ćete dobiti hipoteku ili ne.
da li ćete dobiti hipoteku ili ne.
10:16
Subconscious manipulation:
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Podsvesna manipulacija -
10:19
companies can analyze your emotions
based on your photos and chats,
based on your photos and chats,
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kompanije mogu analizirati vaše emocije
na osnovu vaših slika i dopisivanja,
na osnovu vaših slika i dopisivanja,
10:23
targeting you with ads
when you are at your most vulnerable.
when you are at your most vulnerable.
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ciljano vam prikazujući reklame
kada ste najranjiviji.
kada ste najranjiviji.
10:26
Discrimination:
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Diskriminacija -
aplikacija za fitnes može prodati podatke
kompaniji zdravstvenog osiguranja,
kompaniji zdravstvenog osiguranja,
10:28
a fitness app can sell your data
to a health insurance company,
to a health insurance company,
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10:31
preventing you from getting
coverage in the future.
coverage in the future.
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što vam može onemogućiti
dobijanje osiguranja u budućnosti.
dobijanje osiguranja u budućnosti.
10:34
All of this is happening
in the world today.
in the world today.
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Sve ovo se dešava u svetu danas.
10:37
But of course, not all uses
of data are malign.
of data are malign.
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Ali naravno, korišćenje podataka
nije uvek loše prirode.
nije uvek loše prirode.
Nekad samo ima nedostatke
ili treba više poraditi na njemu,
ili treba više poraditi na njemu,
10:41
Some are just flawed or need more work,
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10:43
and some are truly great.
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a neka su stvarno jako dobra.
10:47
And there is some good news as well.
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Postoje i neke dobre vesti.
10:51
The dating companies
changed their policies globally
changed their policies globally
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Kompanije za upoznavanja
su širom sveta promenile svoja pravila
su širom sveta promenile svoja pravila
10:54
after we filed a legal complaint.
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nakon što smo pravno podneli žalbu.
10:57
But organizations such as mine
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Ali organizacije kao što je moja,
11:00
that fight for consumers' rights
can't be everywhere.
can't be everywhere.
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koje se bore za potrošačka prava,
ne mogu biti svuda.
ne mogu biti svuda.
11:03
Nor can consumers fix this on their own,
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Niti potrošači mogu ovo sami rešiti,
11:06
because if we know
that something innocent we said
that something innocent we said
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jer ako znamo da će se nešto
bezazleno što smo rekli
bezazleno što smo rekli
11:09
will come back to haunt us,
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vratiti da nas proganja,
11:11
we will stop speaking.
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prestaćemo da pričamo.
11:13
If we know that we are being
watched and monitored,
watched and monitored,
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Ako znamo da nas gledaju i prate,
11:16
we will change our behavior.
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promenićemo naše ponašanje.
11:18
And if we can't control who has our data
and how it is being used,
and how it is being used,
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A ako ne možemo da kontrolišemo
ko ima naše podatke i kako se oni koriste,
ko ima naše podatke i kako se oni koriste,
11:22
we have lost the control of our lives.
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izgubili smo kontrolu nad svojim životima.
11:26
The stories I have told you today
are not random examples.
are not random examples.
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Priče koje sam vam ispričao danas
nisu slučajni primeri.
nisu slučajni primeri.
11:29
They are everywhere,
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One su svuda,
11:31
and they are a sign
that things need to change.
that things need to change.
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i znak su da stvari treba da se promene.
11:34
And how can we achieve that change?
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A kako možemo dostići tu promenu?
11:36
Well, companies need to realize
that by prioritizing privacy and security,
that by prioritizing privacy and security,
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Kompanije treba da shvate da postavljajući
privatnost i zaštitu kao prioritet
privatnost i zaštitu kao prioritet
11:42
they can build trust
and loyalty to their users.
and loyalty to their users.
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mogu izgraditi poverenje i lojalnost
u odnosu sa svojim korisnicima.
u odnosu sa svojim korisnicima.
11:46
Governments must create a safer internet
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Vlade moraju stvoriti sigurniji internet
11:49
by ensuring enforcement
and up-to-date rules.
and up-to-date rules.
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osiguravajući primenu zakona
i ažurirana pravila.
i ažurirana pravila.
11:53
And us, the citizens?
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A mi, građani?
11:55
We can use our voice
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Mi možemo da koristimo svoj glas
11:57
to remind the world that technology
can only truly benefit society
can only truly benefit society
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da podsetimo svet da tehnologija
može zaista da bude od koristi društvu
može zaista da bude od koristi društvu
12:02
if it respects basic rights.
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samo ako poštuje osnovna prava.
12:05
Thank you so much.
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Hvala vam puno.
12:07
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Finn Lützow-Holm Myrstad - Information security researcherFinn Lützow-Holm Myrstad leads the development of better, more ethical digital policies and standards at the Norwegian Consumer Council.
Why you should listen
Using targeted research and global coalition building, Finn Lützow-Holm Myrstad and his team convince governments and companies to improve their policies. Myrstad is the EU Chair of the Transatlantic Consumer Dialogue's INFOSOC Committee, which gathers 75 organizations from both sides of the Atlantic. Myrstad shapes opinion through addresses to audiences such as the G20, European Parliament, SXSW, Princeton University and TED.
Some of their projects so far include privacy and security challenges posed by: internet-connected devices, user terms in apps and tech companies use of dark patterns. Myrstad informs his digital work with his business and LSE degrees as well as his previous experience in politics, energy and the private sector. In 2018 he was named amongst Politico's top influencers in the "GDPR power matrix," and in 2017 he and his team won the European Excellence Awards for best Public Affairs campaign for the work on connected toys.
Finn Lützow-Holm Myrstad | Speaker | TED.com