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AJ Jacobs: My journey to thank all the people responsible for my morning coffee
AJ Džejkobs (AJ Jacobs): Moje putovanje zahvaljivanja svim ljudima odgovornim za moju jutarnju kafu
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Pisac AJ Džejkobs se zaputio u pohod sa varljivom i u srži prostom idejom: da lično zahvali svakoj osobi koja je pomogla u spremanju njegove jutarnje šoljice kafe. Nakon više od hiljadu „hvala“, Džejkobs se osvrće na beskonačno putovanje koje je usledilo, i deli sa nama transformativnu mudrost koju je usput stekao. „Otkrio sam da moja kafa ne bi bila moguća bez stotina ljudi koje uzimam zdravo za gotovo“, kaže Džejkobs.
AJ Jacobs - Author
Immersing himself in alternate lifestyles and long, hilarious experiments (usually with himself the guinea pig), writer AJ Jacobs tests the limits of behavior, customs, culture, knowledge -- and his wife's sense of humor. Full bio
Immersing himself in alternate lifestyles and long, hilarious experiments (usually with himself the guinea pig), writer AJ Jacobs tests the limits of behavior, customs, culture, knowledge -- and his wife's sense of humor. Full bio
Double-click the English transcript below to play the video.
00:12
So, I don't like to boast,
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Dakle, ne volim da se hvalim,
00:15
but I am very good at finding things
to be annoyed about.
to be annoyed about.
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ali strašno sam dobar
u pronalaženju razloga za nerviranje.
u pronalaženju razloga za nerviranje.
00:21
It is a real specialty of mine.
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To je moja istinska specijalnost.
00:23
I can hear 100 compliments
and a single insult,
and a single insult,
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Mogu da čujem 100 komplimenata
i samo jednu uvredu,
i samo jednu uvredu,
00:27
and what do I remember?
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i šta ću da upamtim?
00:28
The insult.
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Uvredu.
00:30
And according to
the research, I'm not alone.
the research, I'm not alone.
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A prema istraživanjima, nisam usamljen.
00:32
Unfortunately, the human brain
is wired to focus on the negative.
is wired to focus on the negative.
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Nažalost, ljudski mozak je podešen
da se usredsređuje na loše stvari.
da se usredsređuje na loše stvari.
00:38
Now, this might have been helpful
when we were cave people,
when we were cave people,
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Ovo je možda bilo od pomoći
kada smo bili pećinski ljudi,
kada smo bili pećinski ljudi,
00:41
trying to avoid predators,
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koji pokušavaju da izbegnu grabljivice,
00:43
but now it's a terrible way
to go through life.
to go through life.
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ali sada se radi o groznom
načinu da se ide kroz život.
načinu da se ide kroz život.
00:46
It is a real major component
of anxiety and depression.
of anxiety and depression.
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To je istinski sastavni deo
anksioznosti i depresije.
anksioznosti i depresije.
00:52
So how can we fight
the brain's negative bias?
the brain's negative bias?
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Pa kako možemo da se suprotstavimo
sklonosti mozga ka pesimizmu?
sklonosti mozga ka pesimizmu?
00:57
According to a lot of research,
one of the best weapons is gratitude.
one of the best weapons is gratitude.
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Prema mnogim istraživanjima,
jedno od najboljih oružja je zahvalnost.
jedno od najboljih oružja je zahvalnost.
01:03
So knowing this, I started a new tradition
in our house a couple of years ago.
in our house a couple of years ago.
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Saznavši to, započeo sam novu tradiciju
u svojoj kući pre nekoliko godina.
u svojoj kući pre nekoliko godina.
01:08
Before a meal with my wife and kids,
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Pre obroka bih sa suprugom i decom
01:10
I would say a prayer of thanksgiving.
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izgovorio molitvu zahvalnosti.
01:14
Prayer is not quite the right word.
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Molitva baš i nije prava reč.
01:16
I'm agnostic, so instead of thanking God,
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Ja sam agnostik, pa sam se umesto
zahvaljivanja bogu,
zahvaljivanja bogu,
01:21
I would thank some of the people
who helped make my food a reality.
who helped make my food a reality.
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zahvaljivao nekim ljudima koji su pomogli
u tome da moja hrana postoji.
u tome da moja hrana postoji.
01:25
I'd say, "I'd like to thank the farmer
who grew these tomatoes,
who grew these tomatoes,
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Rekao bih: „Želim da se zahvalim seljaku
koji je uzgojio ovaj krompir
koji je uzgojio ovaj krompir
01:29
and the trucker who drove
these tomatoes to the store,
these tomatoes to the store,
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i kamiondžiji koji je prevezao
ovaj krompir do prodavnice
ovaj krompir do prodavnice
01:32
and the cashier
who rang these tomatoes up."
who rang these tomatoes up."
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i kasirki koja je naplatila ovaj krompir.“
01:35
And I thought it was going
pretty well, this tradition.
pretty well, this tradition.
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I smatrao sam da ova tradicija
ide sasvim dobro.
ide sasvim dobro.
01:39
Then one day, my 10-year-old son said,
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Onda mi je jednog dana
moj 10-godišnji sin rekao:
moj 10-godišnji sin rekao:
01:41
"You know, Dad, those people
aren't in our apartment.
aren't in our apartment.
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„Znaš, tata, ti ljudi nisu u našem stanu.
01:44
They can't hear you.
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Ne mogu da te čuju.
01:46
If you really cared, you would go
and thank them in person."
and thank them in person."
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Da ti je zaista stalo, otišao bi
i zahvalio bi im se lično.“
i zahvalio bi im se lično.“
01:50
And I thought, "Hmm.
That's an interesting idea."
That's an interesting idea."
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Pomislio sam:
„Hm, to je zanimljiva ideja.“
„Hm, to je zanimljiva ideja.“
01:53
(Laughter)
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(Smeh)
01:54
Now I'm a writer, and for my books
I like to go on adventures.
I like to go on adventures.
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E sad, pisac sam i zbog svojih knjiga
volim da idem u avanture.
volim da idem u avanture.
01:59
Go on quests.
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Idem u pohode.
02:01
So I decided I'm going to take
my son up on his challenge.
my son up on his challenge.
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Pa sam odlučio da ću da prihvatim
sinovljev izazov.
sinovljev izazov.
02:05
It seemed simple enough.
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Činio se dosta prostim.
02:07
And to make it even simpler,
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A da bih ga dodatno uprostio,
02:09
I decided to focus on just one item.
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odlučio sam da se usredsredim
na samo jednu namirnicu.
na samo jednu namirnicu.
02:12
An item I can't live without:
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Namirnicu bez koje ne mogu da živim:
02:14
my morning cup of coffee.
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moju jutarnju šoljicu kafe.
02:16
Well, it turned out
to be not so simple at all.
to be not so simple at all.
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Pa, ispostavilo se da uopše nije prosto.
02:20
(Laughter)
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(Smeh)
02:21
This quest took me months.
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Ovaj pohod je potrajao mesecima.
02:22
It took me around the world.
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Odveo me je na put oko sveta.
02:25
Because I discovered
that my coffee would not be possible
that my coffee would not be possible
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Jer sam otkrio da moja kafa
ne bi bila moguća
ne bi bila moguća
02:30
without hundreds of people
I take for granted.
I take for granted.
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bez stotina ljudi
koje uzimam zdravo za gotovo.
koje uzimam zdravo za gotovo.
02:33
So I would thank the trucker
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Pa bih zahvalio kamiondžiji
02:35
who drove the coffee beans
to the coffee shop.
to the coffee shop.
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koji je dovezao zrna kafe u kafedžinicu.
02:38
But he couldn't have done his job
without the road.
without the road.
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Ali on ne bi obavio taj posao
da nema puta.
da nema puta.
02:41
So I would thank the people
who paved the road.
who paved the road.
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Pa bih zahvalio ljudima
koji su asfaltirali put.
koji su asfaltirali put.
02:44
(Laughter)
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(Smeh)
02:45
And then I would thank the people
who made the asphalt for the pavement.
who made the asphalt for the pavement.
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A onda bih zahvalio ljudima
koji su napravili asfalt za pločnik.
koji su napravili asfalt za pločnik.
02:50
And I came to realize that my coffee,
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A uvideo sam da moja kafa,
02:54
like so much else in the world,
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poput većine ostalog u svetu,
02:57
requires the combined work
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zahteva kombinovani rad
02:59
of a shocking number of people
from all walks of life.
from all walks of life.
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zapanjujuće velikog broja ljudi
iz raznih oblasti života.
iz raznih oblasti života.
03:03
Architects, biologists,
designers, miners, goat herds,
designers, miners, goat herds,
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Arhitekata, biologa,
dizajnera, rudara, kozara,
dizajnera, rudara, kozara,
03:08
you name it.
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koga sve ne.
03:10
I decided to call my project
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Odlučio sam da naslovim projekat:
03:12
"Thanks a Thousand."
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„Hiljadu hvala“.
03:14
Because I ended up
thanking over a thousand people.
thanking over a thousand people.
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Jer sam na kraju zahvalio
više od hiljadu ljudi.
više od hiljadu ljudi.
03:18
And it was overwhelming,
but it was also wonderful.
but it was also wonderful.
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I to je bilo iscrpljujuće,
ali je bilo i čarobno.
ali je bilo i čarobno.
03:22
Because it allowed me to focus
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Jer mi je mogućilo da se usredsredim
03:24
on the hundreds of things
that go right every day,
that go right every day,
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na stotine stvari koje se odvijaju
kako treba svakodnevno,
kako treba svakodnevno,
03:27
as opposed to the three
or four that go wrong.
or four that go wrong.
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nasuprot tri ili četiri stvari
koje krenu po zlu.
koje krenu po zlu.
03:30
And it reminded me of the astounding
interconnectedness or our world.
interconnectedness or our world.
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A to me je podsetilo na zapanjujuću
isprepletanost našeg sveta.
isprepletanost našeg sveta.
03:36
I learned dozens of lessons
during this project,
during this project,
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Naučio sam desetine lekcija
tokom ovog projekta,
tokom ovog projekta,
03:40
but let me just focus on five today.
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ali danas ću da se usredsredim
samo na pet njih.
samo na pet njih.
03:43
The first is: look up.
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Prva je: podignite pogled.
03:46
I started my trail of gratitude
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Započeo sam stazu zahvalnosti
03:48
by thanking the barista
at my local coffee shop,
at my local coffee shop,
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zahvaljujući se kafedžinki
u mojoj lokalnoj kafedžinici,
u mojoj lokalnoj kafedžinici,
03:51
Joe Coffee in New York.
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"Džo kofi" u Njujorku.
03:53
Her name is Chung,
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Zove se Čang
03:55
and Chung is one of the most
upbeat people you will ever meet.
upbeat people you will ever meet.
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i Čang je jedna od najveselijih
ljudi koje sam upoznao.
ljudi koje sam upoznao.
03:59
Big smiler, enthusiastic hugger.
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Široki osmeh, uvek spremna za zagrljaj.
04:03
But even for Chung,
being a barista is hard.
being a barista is hard.
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Međutim, čak je i Čang
teško da bude kafedžinka.
teško da bude kafedžinka.
04:06
And that's because you are encountering
people in a very dangerous state.
people in a very dangerous state.
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A to je zato što se susrećete
sa ljudima u najopasnijem stanju.
sa ljudima u najopasnijem stanju.
04:11
(Laughter)
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(Smeh)
04:12
You know what it is -- precaffeination.
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Znate koje je to stanje - pretkafeinsko.
04:15
(Laughter)
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(Smeh)
04:17
So, Chung has had people
yell at her until she cried,
yell at her until she cried,
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Na Čang su ljudi vikali
sve dok bi zaplakala,
sve dok bi zaplakala,
04:21
including a nine-year-old girl,
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uključujući devetogodišnjakinju
kojoj se nije svidela šara od šlaga
kojoj se nije svidela šara od šlaga
04:23
who didn't like the whipped cream design
that Chung did on her hot chocolate.
that Chung did on her hot chocolate.
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koju je Čang napravila
na njenoj toploj čokoladi.
na njenoj toploj čokoladi.
04:27
So I thanked Chung,
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Pa sam se zahvalio Čang,
04:30
and she thanked me for thanking her.
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a ona se zahvalila meni
što joj zahvaljujem.
što joj zahvaljujem.
04:34
I cut it off there.
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Presekao sam sve tu.
Ne želeći da upadnem
u beskrajnu petlju zahvaljivanja.
u beskrajnu petlju zahvaljivanja.
04:35
I didn't want to go
into an infinite thanking loop.
into an infinite thanking loop.
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04:37
(Laughter)
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(Smeh)
04:39
But Chung said that the hardest part
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Međutim, Čang je rekla da je najteži deo
04:43
is when people don't even treat her
like a human being.
like a human being.
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taj kada se ljudi ni ne ophode
prema njoj kao da je ljudsko biće.
prema njoj kao da je ljudsko biće.
04:46
They treat her like a vending machine.
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Tretiraju je kao aparat za napitke.
04:48
So, they'll hand her their credit card
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Dakle, predaju joj kreditnu karticu,
04:51
without even looking up from their phone.
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a da ni ne podignu
pogled sa svog telefona.
pogled sa svog telefona.
04:53
And while she's saying this,
I'm realizing I've done that.
I'm realizing I've done that.
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I dok je ovo izgovarala,
shvatio sam da sam i ja to radio.
shvatio sam da sam i ja to radio.
04:58
I've been that a-hole.
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Bio sam taj šupak.
05:00
And at that moment, I pledged:
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I u tom sam se trenutku zavetovao:
05:03
when dealing with people,
I'm going to take those two seconds
I'm going to take those two seconds
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kada radim s ljudima,
izdvojiću te dve sekunde
izdvojiću te dve sekunde
05:06
and look at them, make eye contact.
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i pogledati u njih,
ostvariću kontakt očima.
ostvariću kontakt očima.
05:09
Because it reminds you,
you're dealing with a human being
you're dealing with a human being
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Jer vas to podseća
da ste u dodiru sa ljudskim bićima
da ste u dodiru sa ljudskim bićima
05:12
who has family and aspirations
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koja imaju porodicu i težnje
05:16
and embarrassing high school memories.
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kao i sramotna sećanja iz srednje škole.
05:19
And that little moment of connection
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A taj kratki trenutak povezanosti
05:22
is so important to both people's
humanity and happiness.
humanity and happiness.
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je toliko važan i za ljudsku
čovečnost i za sreću.
čovečnost i za sreću.
05:26
Alright, second lesson was:
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U redu, druga lekcija je:
05:28
smell the roses. And the dirt.
And the fertilizer.
And the fertilizer.
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pomirišite ruže. I zemlju. I đubrivo.
05:33
After Chung, I thanked this man.
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Posle Čang, zahvalio sam se ovom čoveku.
05:36
This is Ed Kaufmann.
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Ovo je Ed Kofman.
05:38
And Ed is the one who chooses which coffee
they serve at my local coffee shop.
they serve at my local coffee shop.
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A Ed je taj koji bira koju će kafu
da služe u mojoj lokalnoj kafedžinici.
da služe u mojoj lokalnoj kafedžinici.
05:43
He goes around the world,
to South America, to Africa,
to South America, to Africa,
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On putuje širom sveta,
do Južne Amerike, do Afrike,
do Južne Amerike, do Afrike,
05:47
finding the best coffee beans.
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tragajući za najboljim zrnima kafe.
05:49
So I thanked Ed.
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Pa sam zahvalio Edu.
05:50
And in return, Ed showed me
how to taste coffee like a pro.
how to taste coffee like a pro.
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A zauzvrat, Ed mi je pokazao
kako da degustiram kafu kao profesionalac.
kako da degustiram kafu kao profesionalac.
05:56
And it is quite a ritual.
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A to je pravi ritual.
05:58
You take your spoon
and you dip it in the coffee
and you dip it in the coffee
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Uzmete kašiku i umočite je u kafu,
06:00
and then you take a big, loud slurp.
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a potom napravite veliki, glasan srk.
06:03
Almost cartoonishly loud.
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Gotovo karikaturalno glasno.
06:05
This is because you want
to spray the coffee all over your mouth.
to spray the coffee all over your mouth.
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Radite to da biste raspršili kafu
svuda po vašim ustima.
svuda po vašim ustima.
06:08
You have taste buds
in the side of your cheeks,
in the side of your cheeks,
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Imate receptore ukusa
u unutrašnjosti obraza,
u unutrašnjosti obraza,
06:11
in the roof of your mouth,
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na nepcu,
06:13
you've got to get them all.
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morate sve da ih aktivirate.
06:14
So Ed would do this
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Dakle, Ed bi ovo uradio
06:17
and he would --
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i on bi -
06:20
his face would light up and he would say,
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lice bi mu se ozarilo i rekao bi:
06:22
"This coffee tastes of honey-crisp apple
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„Ova kafa ima ukus jabuka hanikrisp,
06:26
and notes of soil and maple syrup."
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notu zemljišta i javorovog sirupa.“
06:30
And I would take a sip and I'd say,
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A ja bih uzeo gutljaj i rekao:
06:33
"I'm picking up coffee.
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„Prepoznajem kafu.
06:35
(Laughter)
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(Smeh)
06:37
It tastes to me like coffee."
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Meni ima ukus kafe.“
06:39
(Laughter)
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(Smeh)
06:41
But inspired by Ed, I decided to really
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No, inspirisan Edom, odlučio sam
06:44
let the coffee sit on my tongue
for five seconds --
for five seconds --
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da mi kafa zaista zastane
na jeziku na pet sekundi -
na jeziku na pet sekundi -
svi smo mi zauzeti,
ali mogu da odvojim pet sekundi
ali mogu da odvojim pet sekundi
06:47
we're all busy,
but I could spare five seconds,
but I could spare five seconds,
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06:49
and really think about the texture
and the acidity and the sweetness.
and the acidity and the sweetness.
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i da zaista razmislim o teksturi,
kiselosti i slatkoći.
kiselosti i slatkoći.
06:56
And I started to do it with other foods.
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Počeo sam tako da postupam
i sa ostalom hranom.
i sa ostalom hranom.
06:58
And this idea of savoring
is so important to gratitude.
is so important to gratitude.
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A ova ideja naslađivanja
je tako važna za zahvalnost.
je tako važna za zahvalnost.
07:04
Psychologists talk about how gratitude
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Psiholozi govore o tome
kako se kod zahvalnosti radi
kako se kod zahvalnosti radi
07:07
is about taking a moment
and holding on to it as long as possible.
and holding on to it as long as possible.
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o uzimanju jednog trenutka i držanju
za njega koliko god je to moguće.
za njega koliko god je to moguće.
07:13
And slowing down time.
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Kao i o usporavanju vremena.
07:16
So that life doesn't go by
in one big blur, as it often does.
in one big blur, as it often does.
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Kako život ne bi prošao u jednoj
velikoj izmaglici, kao što to obično biva.
velikoj izmaglici, kao što to obično biva.
07:21
Number three is:
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Broj tri je:
07:23
find the hidden masterpieces
all around you.
all around you.
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pronađite skrivena
remek-dela svuda oko vas.
remek-dela svuda oko vas.
07:26
Now, one of my favorite
conversations during this year
conversations during this year
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Jedan od omiljenih razgovora ove godine
07:29
was with the guy who invented
my coffee cup lid.
my coffee cup lid.
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vodio sam sa čovekom koji je izumeo
poklopac na mojoj čaši za kafu.
poklopac na mojoj čaši za kafu.
07:33
And until this point,
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I do tog momenta,
07:35
I had given approximately
zero thought to coffee cup lids.
zero thought to coffee cup lids.
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poklopcima za kafu
nisam posvetio niti jednu misao.
nisam posvetio niti jednu misao.
07:39
But I loved talking
to this inventor, Doug Fleming,
to this inventor, Doug Fleming,
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Međutim, svidelo mi se da razgovaram
sa izumiteljem Dagom Flemingom
sa izumiteljem Dagom Flemingom
07:42
because he was so passionate.
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jer je bio toliko strastven.
07:44
And the blood and sweat and tears
he put into this lid,
he put into this lid,
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I sva krv, znoj i suze
koje je potrošio na ovaj poklopac,
koje je potrošio na ovaj poklopac,
07:48
and that I had never even considered.
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kome nikad nisam posvetio pažnju.
07:51
He says a bad lid can ruin your coffee.
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Kaže kako loš poklopac
može da vam pokvari kafu.
može da vam pokvari kafu.
07:54
That it can block the aroma,
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Da može da blokira aromu,
07:56
which is so important to the experience.
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koja je toliko važna za doživljaj.
07:59
So he -- he's very innovative.
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Dakle, on je veoma inventivan.
08:01
He's like the Elon Musk of coffee lids.
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On je poput Ilona Maska
za poklopce za kafu.
za poklopce za kafu.
08:03
(Laughter)
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(Smeh)
08:04
So he designed this lid
that's got an upside-down hexagon
that's got an upside-down hexagon
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Pa je dizajnirao ovaj poklopac
koji sadrži izvrnuti heksagon
koji sadrži izvrnuti heksagon
08:09
so you can get your nose right in there
and get maximum aroma.
and get maximum aroma.
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da biste mogli da smestite nos tačno tu
i izvučete maksimum iz arome.
i izvučete maksimum iz arome.
08:13
And so I was delighted talking to him,
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Dakle, očarao me je razgovor s njim,
08:16
and it made me realize there are
hundreds of masterpieces all around us
hundreds of masterpieces all around us
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i naveo me je da shvatim da svuda oko nas
ima na stotine remek-dela
ima na stotine remek-dela
08:21
that we totally take for granted.
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koja uzimamo zdravo za gotovo.
08:23
Like the on-off switch on my desk lamp
has a little indentation for my thumb
has a little indentation for my thumb
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Kao što prekidač na mojoj stonoj lampi
ima maleno ulegnuće za moj palac
ima maleno ulegnuće za moj palac
08:29
that perfectly fits my thumb.
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koje savršeno paše mom palcu.
08:31
And when something is done well,
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A kada je nešto odrađeno kako treba,
08:34
the process behind it
is largely invisible.
is largely invisible.
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procedura iza toga je uglavnom nevidljiva.
08:37
But paying attention to it
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Međutim, obraćanje pažnje na to
08:40
can tap into that sense of wonder
and enrich our lives.
and enrich our lives.
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može da pokrene osećaj divljenja
i da nam obogati živote.
i da nam obogati živote.
08:44
Number four is: fake it till you feel it.
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Broj četiri je: foliraj se dok ne osetiš.
08:47
By the end of the project,
I was just in a thanking frenzy.
I was just in a thanking frenzy.
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Do kraja projekta bio sam prosto
u transu od zahvaljivanja.
u transu od zahvaljivanja.
08:51
So I was -- I would get up
and spend a couple hours,
and spend a couple hours,
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Ustao bih i proveo nekoliko sati
08:54
I'd write emails, send notes,
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pišući imejlove, šaljući poruke,
08:58
make phone calls, visit people
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obavljajući telefonske razgovore,
posećujući ljude
posećujući ljude
u znak zahvalnosti
na njihovom udelu u mojoj kafi.
na njihovom udelu u mojoj kafi.
09:00
to thank them for their role in my coffee.
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09:03
And some of them, quite honestly --
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A neki od njih, biću krajnje iskren -
09:05
not that into it.
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nisu bili zainteresovani.
09:07
They would be like, "What is this?
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Bili su u fazonu: „Šta je ovo?
09:09
Is this a pyramid scheme,
what do you want, what are you selling?"
what do you want, what are you selling?"
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Da li je to piramidalna shema,
šta želiš, šta prodaješ?“
šta želiš, šta prodaješ?“
09:14
But most people were surprisingly moved.
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Međutim, mnogi ljudi
su bili iznenađujuće dirnuti.
su bili iznenađujuće dirnuti.
09:18
I remember, I called the woman
who does the pest control
who does the pest control
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Sećam se, nazvao sam ženu
koja se bavi suzbijanjem štetočina
koja se bavi suzbijanjem štetočina
09:22
for the warehouse
where my coffee is served --
where my coffee is served --
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u magacinu gde se služi moja kafa -
09:25
I'm sorry -- where my coffee is stored.
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izvinjavam se -
gde se skladišti moja kafa.
gde se skladišti moja kafa.
09:28
And I said,
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A rekao sam:
09:30
"This may sound strange,
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„Ovo će možda da zvuči čudno,
09:32
but I want to thank you
for keeping the bugs out of my coffee."
for keeping the bugs out of my coffee."
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ali želim da vam zahvalim
što držite bube podalje od moje kafe.“
što držite bube podalje od moje kafe.“
09:36
And she said, "Well,
that does sound strange,
that does sound strange,
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A ona je rekla: „Pa da, to zvuči čudno,
09:39
but you just made my day."
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ali upravo si mi ulepšao dan.“
09:41
And it was like an anti-crank phone call.
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To je bio anti-zezatorski
telefonski poziv.
telefonski poziv.
09:45
And it didn't just affect her,
it affected me.
it affected me.
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I nije samo uticao na nju,
uticao je i na mene.
uticao je i na mene.
09:48
Because I would wake up every morning
in my default mood, which is grumpiness,
in my default mood, which is grumpiness,
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Jer bih se probudio svako jutro u osnovnom
raspoloženju, a to je mrzovolja,
raspoloženju, a to je mrzovolja,
09:54
but I would force myself
to write a thank-you note
to write a thank-you note
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ali bih se naterao da napišem zahvalnicu,
09:57
and then another and then another.
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a potom još jednu, pa još jednu.
10:00
And what I found was
that if you act as if you're grateful,
that if you act as if you're grateful,
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A otkrio sam da, ako se ponašate
kao da ste zahvalni,
kao da ste zahvalni,
10:04
you eventually become grateful for real.
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vremenom stvarno postanete zahvalni.
10:07
The power of our actions
to change our mind is astounding.
to change our mind is astounding.
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Moć našeg delanja da promeni
naš um je zapanjujuća.
naš um je zapanjujuća.
10:12
So, often we think
that thought changes behavior,
that thought changes behavior,
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Dakle, često smatramo
da misao menja ponašanje,
da misao menja ponašanje,
10:16
but behavior very often
changes our thought.
changes our thought.
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ali ponašanje veoma često
menja naše razmišljanje.
menja naše razmišljanje.
10:22
And finally, the last lesson
I want to tell you about is:
I want to tell you about is:
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I naposletku, poslednja lekcija
o kojoj želim da vam govorim je sledeća:
o kojoj želim da vam govorim je sledeća:
10:27
practice six degrees of gratitude.
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vežbajte šest stepeni zahvalnosti.
10:30
And every place, every stop
on this gratitude trail
on this gratitude trail
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A svako mesto, svaka stanica
na ovoj stazi zahvalnosti
na ovoj stazi zahvalnosti
10:35
would give birth to 100 other people
that I could thank.
that I could thank.
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bi iznedrili stotinu drugih ljudi
kojima bih mogao da zahvalim.
kojima bih mogao da zahvalim.
10:39
So I went down to Colombia to thank
the farmers who grow my coffee beans.
the farmers who grow my coffee beans.
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Otišao sam u Kolumbiju da bih zahvalio
farmerima koji uzgajaju moju kafu.
farmerima koji uzgajaju moju kafu.
10:44
And it was in a small mountain town,
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A to se dešava u malom planinskom gradu
10:46
and I was driven there
along these curvy, cliffside roads.
along these curvy, cliffside roads.
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i tamo sam se vozio
krivudavim putevima na ivicama stena.
krivudavim putevima na ivicama stena.
10:51
And every time
we went around a hairpin turn
we went around a hairpin turn
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A svaki put kad bismo skrenuli
iza oštre krivine,
iza oštre krivine,
10:55
the driver would do the sign of the cross.
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vozač bi se prekrstio.
10:59
And I was like, "Thank you for that.
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A ja bih bio u fazonu: „Hvala ti na tome.
11:02
(Laughter)
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(Smeh)
11:04
But can you do that
while keeping your hands on the wheel?
while keeping your hands on the wheel?
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Ali možeš li to da radiš
dok držiš ruke na volanu?
dok držiš ruke na volanu?
11:07
Because I am terrified."
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Jer sam prestravljen.“
11:09
But we made it.
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Međutim, stigli smo.
11:10
And I met the farmers,
the Guarnizo brothers.
the Guarnizo brothers.
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I upoznao sam farmere,
braću Gvarniso.
braću Gvarniso.
11:14
It's a small farm, they make great coffee,
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Radi se o maloj farmi, prave odličnu kafu,
11:17
they're paid above
fair-trade prices for it.
fair-trade prices for it.
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plaćeni su iznad fer tržišne cene kafe.
11:20
And they showed me
how the coffee is grown.
how the coffee is grown.
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A oni su mi pokazali kako se uzgaja kafa.
11:23
The bean is actually inside
this fruit called the coffee cherry.
this fruit called the coffee cherry.
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Zrno se zapravo nalazi
unutar voćke koja se naziva kafena bobica.
unutar voćke koja se naziva kafena bobica.
11:28
And I thanked them.
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I ja sam im zahvalio.
11:30
And they said,
"Well, we couldn't do our job
"Well, we couldn't do our job
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A oni su rekli: „Pa ne bismo
mogli da obavljamo svoj posao
mogli da obavljamo svoj posao
11:33
without 100 other people."
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da nije stotinu drugih ljudi.“
11:35
The machine that depulps the fruit
is made in Brazil,
is made in Brazil,
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Mašina koja razdvaja zrno od bobice
se proizvodi u Brazilu,
se proizvodi u Brazilu,
11:39
and the pickup truck
they drive around the farm,
they drive around the farm,
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a kombi koji voze po farmi
11:42
that is made from parts
from all over the world.
from all over the world.
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je sačinjen od delova iz čitavog sveta.
11:46
In fact, the US exports steel to Colombia.
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Zapravo, SAD izvoze čelik u Kolumbiju.
11:50
So I went to Indiana,
and I thanked the steel makers.
and I thanked the steel makers.
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Pa sam otišao u Indijanu
i zahvalio se izrađivačima čelika.
i zahvalio se izrađivačima čelika.
11:55
And it just drove home
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A to je samo istaklo činjenicu
11:58
that it doesn't take a village
to make a cup of coffee.
to make a cup of coffee.
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da nije potrebno selo
da se proizvede šoljica kafe.
da se proizvede šoljica kafe.
12:02
It takes the world
to make a cup of coffee.
to make a cup of coffee.
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Potreban je celi svet
da se proizvede šoljica kafe.
da se proizvede šoljica kafe.
12:05
And this global economy,
this globalization,
this globalization,
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A ova globalna ekonomija,
ova globalizacija,
ova globalizacija,
12:10
it does have downsides.
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ima svoje loše strane.
12:12
But I believe the long-term
upsides are far greater,
upsides are far greater,
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Međutim, verujem da su dugoročno
dobre strane daleko veće,
dobre strane daleko veće,
12:15
that progress is real.
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da je napredak stvaran.
12:17
We have made improvements
in the last 50 years,
in the last 50 years,
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Postigli smo napredak
u poslednjih 50 godina,
u poslednjih 50 godina,
12:19
poverty worldwide has gone down.
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siromaštvo širom sveta je umanjeno.
12:22
And that we should resist the temptation
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I trebalo bi da se odupremo iskušenju
12:25
to retreat into our silos.
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da se povlačimo u naše tabore.
12:28
And we should resist this upsurge
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I trebalo bi da se odupremo nagonu
12:31
in isolationism and jingoism.
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za izolacionizmom
i ekstremnim nacionalizmom.
i ekstremnim nacionalizmom.
12:36
Which brings me to my final point.
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Što me dovodi do moje poslednje tačke.
12:38
Which is my hope that we use gratitude
as a spark to action.
as a spark to action.
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A to je nada da ćemo da koristimo
zahvalnost da pokrenemo delanje.
zahvalnost da pokrenemo delanje.
12:45
Some people worry
that gratitude has a downside.
that gratitude has a downside.
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Neki ljudi brinu da zahvalnost
ima svoje loše strane.
ima svoje loše strane.
12:49
That we'll be so grateful,
that we'll be complacent.
that we'll be complacent.
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Da ćemo da budemo toliko zahvalni
da ćemo da postanemo pomirljivi.
da ćemo da postanemo pomirljivi.
12:52
We'll be so, "Oh, everything's
wonderful, I'm so grateful."
wonderful, I'm so grateful."
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Da ćemo biti skroz: „Oh, sve je divno,
tako sam zahvalan."
tako sam zahvalan."
12:56
Well, it turns out, the opposite is true.
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Pa, ispostavlja se da je suprotno tačno.
13:01
The research shows
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Istraživanje pokazuje
13:03
that the more grateful you are,
the more likely you are to help others.
the more likely you are to help others.
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da što ste zahvalniji,
to ste skloniji da pomažete drugima.
to ste skloniji da pomažete drugima.
13:08
When you're in a bad state,
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Kada ste u lošem stanju,
13:10
you're often more focused
on your own needs.
on your own needs.
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često ste usredsređeniji na lične potrebe.
13:12
But gratitude makes you
want to pay it forward.
want to pay it forward.
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Međutim, zahvalnost
vas podstiče da širite dobra dela.
vas podstiče da širite dobra dela.
13:16
And I experienced this personally.
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A to sam lično iskusio.
13:18
I mean, I'm not Mother Teresa,
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Mislim, nisam Majka Tereza,
13:20
I'm still a selfish bastard
a huge amount of the time.
a huge amount of the time.
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i dalje sam sebični gad većinu vremena.
13:23
But I'm better than I was
before this project.
before this project.
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Međutim, bolji sam nego što sam bio
pre ovog projekta.
pre ovog projekta.
13:27
And that's because it made me aware
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A to je zato što sam postao svestan
13:30
of the exploitation on the supply chain.
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eksploatacije u lancu nabavke.
13:34
It reminded me
that what I take for granted
that what I take for granted
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Podsetilo me je da ono što olako shvatam
13:37
is not available to millions
of people around the world.
of people around the world.
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nije dostupno milionima ljudi širom sveta.
13:40
Like water.
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Poput vode.
13:42
Coffee is 98.8 percent water.
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Kafa je 98,8 procenata voda.
13:46
So I figured I should go and thank
the people at the New York reservoir,
the people at the New York reservoir,
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Shvatio sam da bi trebalo da se zahvalim
ljudima u njujorškom vodovodu,
ljudima u njujorškom vodovodu,
13:49
hundreds of them, who provide me water,
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stotinama njih, koji mi dostavljaju vodu,
13:52
and this miracle that I can
turn a lever and get safe water.
turn a lever and get safe water.
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i ovom čudu da mogu da otvorim slavinu
i dobijem bezbednu vodu.
i dobijem bezbednu vodu.
13:55
And that millions of people
around the world don't have this luxury
around the world don't have this luxury
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Kao i da milioni ljudi širom sveta
nemaju taj luksuz
nemaju taj luksuz
13:59
and have to walk hours to get safe water.
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i moraju da hodaju satima
da bi nabavili bezbednu vodu.
da bi nabavili bezbednu vodu.
14:02
It inspired me to see what I could do
to help people get more access,
to help people get more access,
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Inspirisalo me je da pronađem načine
da pomognem ljudima da imaju bolji pristup
da pomognem ljudima da imaju bolji pristup
14:07
and I did research
and found a wonderful group
and found a wonderful group
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i uradio sam istraživanje
i pronašao sjajnu grupu
i pronašao sjajnu grupu
14:10
called Dispensers for Safe Water.
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pod nazivom Dispenzeri za bezbednu vodu.
14:12
And I got involved.
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I priključio sam se.
14:14
And I'm not expecting
the Nobel Prize committee
the Nobel Prize committee
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I ne očekujem da mi komitet
za Nobelovu nagradu
za Nobelovu nagradu
14:16
to knock down my door,
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pokuca na vrata,
14:18
but it's a baby step,
it's a little something.
it's a little something.
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ali to su mali koraci, to je bar nešto.
14:22
And it's all because of gratitude.
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A to je sve zbog zahvalnosti.
14:25
And it's why I encourage
people, friends, family,
people, friends, family,
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I to je razlog zašto podstičem
ljude, prijatelje, porodicu
ljude, prijatelje, porodicu
14:28
to follow gratitude trails of their own.
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da prate sopstvene staze zahvalnosti.
14:31
Because it's a
life-transforming experience.
life-transforming experience.
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Jer radi se o iskustvu koje menja život.
14:34
And it doesn't have to be coffee.
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A ne mora da se radi o kafi.
14:36
It could be anything.
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Može da bude bilo šta.
14:37
It could be a pair of socks,
it could be a light bulb.
it could be a light bulb.
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Može da bude par čarapa,
može da bude sijalica.
može da bude sijalica.
14:40
And you don't have to go around the world,
you can just do a little gesture,
you can just do a little gesture,
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I ne morate da idete širom sveta,
možete da napravite male gestove,
možete da napravite male gestove,
14:43
like make eye contact or send a note
to the designer of a logo you love.
to the designer of a logo you love.
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poput pogleda u oči ili slanja poruke
dizajneru loga koji vam se sviđa.
dizajneru loga koji vam se sviđa.
14:49
It's more about a mindset.
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Više se radi o mentalnom sklopu.
14:51
Being aware of the thousands of people
involved in every little thing we do.
involved in every little thing we do.
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O svesti da je na hiljadu ljudi
uključeno u svaku sitnicu koju radimo.
uključeno u svaku sitnicu koju radimo.
14:56
Remembering that
there's someone in a factory
there's someone in a factory
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O podsećanju da postoji
neko u nekoj fabrici
neko u nekoj fabrici
15:00
who made the fabric for the chairs
you're sitting in right now.
you're sitting in right now.
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ko je napravio tkaninu za stolicu
na kojoj upravo sedite.
na kojoj upravo sedite.
15:04
That someone went into a mine
and got the copper for this microphone
and got the copper for this microphone
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Da se neko spustio u rudnik
i dopremio bakar za ovaj mikrofon
i dopremio bakar za ovaj mikrofon
15:10
so that I could say my final thank you,
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kako bih mogao da iskažem
svoju finalnu zahvalnost,
svoju finalnu zahvalnost,
15:13
which is to thank you.
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a to je da zahvalim vama.
15:14
Thank you a thousand
for listening to my story.
for listening to my story.
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Hiljadu hvala što ste
saslušali moju priču.
saslušali moju priču.
15:18
(Applause)
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(Aplauz)
15:20
(Cheering)
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(Ovacije)
ABOUT THE SPEAKER
AJ Jacobs - AuthorImmersing himself in alternate lifestyles and long, hilarious experiments (usually with himself the guinea pig), writer AJ Jacobs tests the limits of behavior, customs, culture, knowledge -- and his wife's sense of humor.
Why you should listen
AJ Jacobs' writings stand at the intersection of philosophy, Gonzo journalism and performance art. Stubbornly curious and slyly perceptive, he takes immersive learning to its irrational and profoundly amusing extreme -- extracting wisdom and meaning after long stints as a self-styled guinea pig. For his widely circulated Esquire article "My Outsourced Life," he explored the phenomenon of outsourcing by hiring a team in Bangalore to take care of every part of his life -- from reading his emails to arguing with his wife to reading bedtime stories to his own son. A previous article, "I Think You're Fat," chronicled a brief, cringe-inducing attempt to live his life in Radical Honesty, telling all the truth, all the time.
Jacobs is author of The Know-It-All, which documents the year he spent reading the Encyclopedia Britannica from A to Z, uncovering both funny and surprising factoids but also poignant insight into history and human nature. In 2007 he released The Year of Living Biblically, in which he attempted to follow every single rule in the Bible as literally as possible for an entire year. His recent book The Guinea Pig Diaries: My Life as an Experiment is a collection of numerous personal experiments. including living according to George Washington's rules of conduct, outsourcing every single task to India, and posing as a woman on an online dating site.
AJ Jacobs | Speaker | TED.com