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Cheyenne Cochrane: A celebration of natural hair
Šajen Kohrejn (Cheyenne Cochrane): Slavljenje prirodne kose
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Readability: 4.3
1,438,022 views
Šajen Kohrejn ispituje ulogu koju je tekstura kose igrala u istoriji ljudi koji su crne rase u Americi - od proizvoda za ispravljanje kose na bazi toplote u eri posle građanskog rata do hiljada žena danas koje su odlučile da prekinu da jure za konvencionalnim standardima lepote i da počnu da prihvataju svoju prirodnu kosu. „Ovo je više od frizure“, Kohrejn kaže. „Ovo je o tome da se bude dovoljno hrabar da se ne poklekne pred pritiskom tuđih očekivanja.“
Cheyenne Cochrane - Storyteller
Cheyenne Cochrane is an ambassador for the natural hair movement. Full bio
Cheyenne Cochrane is an ambassador for the natural hair movement. Full bio
Double-click the English transcript below to play the video.
00:12
I am from the South Side of Chicago,
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Ja sam sa južne strane Čikaga
00:15
and in seventh grade,
I had a best friend named Jenny
I had a best friend named Jenny
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i u sedmom razredu sam imala
najbolju drugaricu koja se zvala Dženi
najbolju drugaricu koja se zvala Dženi
00:19
who lived on the Southwest
Side of Chicago.
Side of Chicago.
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koja je živela
na južnozapadnoj strani Čikaga.
na južnozapadnoj strani Čikaga.
00:23
Jenny was white,
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Dženi je bila bela,
00:25
and if you know anything about
the segregated demographics of Chicago,
the segregated demographics of Chicago,
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i ako znate bilo šta
o podeljenoj demografiji Čikaga,
o podeljenoj demografiji Čikaga,
00:29
you know that there are
not too many black people
not too many black people
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znate da nema mnogo crnih ljudi
00:32
who live on the Southwest Side of Chicago.
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koji žive na južnozapadnoj strani Čikaga.
Ali je Dženi bila moja drugarica
00:34
But Jenny was my girl
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00:35
and so we would hang out every so often
after school and on the weekends.
after school and on the weekends.
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i mi bismo se družile s vremena na vreme
nakon škole i vikendima.
nakon škole i vikendima.
00:40
And so one day we were
hanging out in her living room,
hanging out in her living room,
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I tako smo jednog dana
bile u njenoj dnevnoj sobi,
bile u njenoj dnevnoj sobi,
00:44
talking about 13-year-old things,
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pričale o stvarima
koje se tiču trinaestogodišnjakinja
koje se tiču trinaestogodišnjakinja
00:47
and Jenny's little sister Rosie
was in the room with us,
was in the room with us,
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i Dženina mlađa sestra Rozi
je bila u sobi sa nama
je bila u sobi sa nama
00:50
and she was sitting behind me
just kind of playing in my hair,
just kind of playing in my hair,
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i sedela je iza mene,
igrala se mojom kosom,
igrala se mojom kosom,
a ja nisam mnogo razmišljala
o tome šta ona radi.
o tome šta ona radi.
00:53
and I wasn't thinking too much
about what she was doing.
about what she was doing.
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00:58
But at a pause in the conversation,
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Ali tokom pauze u razgovoru,
01:00
Rosie tapped me on the shoulder.
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Rozi me je potapšala po ramenu.
01:03
She said, "Can I ask you a question?"
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Rekla je: „Mogu li da te pitam nešto?“
01:06
I said, "Yeah, Rosie. Sure."
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Ja sam rekla: „Da, Rozi. Naravno.“
01:08
"Are you black?"
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„Jesi li ti crna?“
01:10
(Laughter)
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(Smeh)
01:12
The room froze.
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Svi u sobi su se sledili.
01:14
Silence.
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Tišina.
01:16
Jenny and Rosie's mom
was not too far away.
was not too far away.
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Dženi i Rozina mama nije bila daleko.
01:19
She was in the kitchen
and she overheard the conversation,
and she overheard the conversation,
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Bila je u kuhinji, načula je razgovor
01:22
and she was mortified.
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i bila je prestravljena.
01:24
She said, "Rosie! You can't
ask people questions like that."
ask people questions like that."
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Rekla je: „Rozi! Ne možeš
da postavljaš ljudima takva pitanja.“
da postavljaš ljudima takva pitanja.“
01:28
And Jenny was my friend,
and I know she was really embarrassed.
and I know she was really embarrassed.
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A Dženi je bila moja drugarica
i znam da joj je bilo veoma neprijatno.
i znam da joj je bilo veoma neprijatno.
01:32
I felt kind of bad for her,
but actually I was not offended.
but actually I was not offended.
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Bilo mi je pomalo žao nje,
ali zapravo se nisam uvredila.
ali zapravo se nisam uvredila.
01:36
I figured it wasn't Rosie's fault
that in her 10 short years on this earth,
that in her 10 short years on this earth,
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Shvatila sam da nije Rozina krivica
što u deset kratkih godina na zemlji,
što u deset kratkih godina na zemlji,
01:41
living on the Southwest Side of Chicago,
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živeći na južnozapadnoj strani Čikaga,
01:44
she wasn't 100 percent sure
what a black person looked like.
what a black person looked like.
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nije bila stopostotno sigurna
kako izgleda crna osoba.
kako izgleda crna osoba.
01:47
That's fair.
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To je fer.
01:48
But what was more surprising to me was,
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Ali ono što me je više iznenadilo,
01:51
in all of this time I had spent
with Jenny and Rosie's family --
with Jenny and Rosie's family --
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tokom sveg ovog vremena koje sam provela
sa porodicom Dženi i Rozi -
sa porodicom Dženi i Rozi -
01:55
hanging out with them,
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družila se sa njima,
01:57
playing with them,
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igrala se sa njima,
01:58
even physically interacting with them --
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čak fizički dolazila u kontakt sa njima -
02:01
it was not until Rosie
put her hands in my hair
put her hands in my hair
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sve dok Rozi nije dotakla moju kosu,
02:05
that she thought to ask me if I was black.
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nije joj palo na pamet
da me pita da li sam crna.
da me pita da li sam crna.
02:09
That was the first time I would realize
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To je bio prvi put da sam shvatila
02:12
how big of a role the texture of my hair
played in confirming my ethnicity,
played in confirming my ethnicity,
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koliko veliku ulogu
tekstura moje kose igra
tekstura moje kose igra
u potvrđivanju moje etničke pripadnosti,
02:17
but also that it would play a key role
in how I'm viewed by others in society.
in how I'm viewed by others in society.
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ali i da će odigrati ključnu ulogu
u načinu na koji me vide drugi u društvu.
u načinu na koji me vide drugi u društvu.
02:23
Garrett A. Morgan
and Madame CJ Walker were pioneers
and Madame CJ Walker were pioneers
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Garet A. Morgan i Madam Sidžej Voker
bili su pioniri industrije za negu
crnačke kose i lepotu ranih 1900-tih.
crnačke kose i lepotu ranih 1900-tih.
02:26
of the black hair-care and beauty
industry in the early 1900s.
industry in the early 1900s.
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02:30
They're best known as the inventors
of chemically-based hair creams
of chemically-based hair creams
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Oni su poznati kao pronalazači
krema za kosu sa hemijskom osnovom
krema za kosu sa hemijskom osnovom
02:34
and heat straightening tools
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i alatki za ispravljanje kose
02:36
designed to permanently,
or semipermanently,
or semipermanently,
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dizajniranih da trajno
ili delimično trajno
ili delimično trajno
02:39
alter the texture of black hair.
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promene teksturu crnačke kose.
02:43
Oftentimes when we think
about the history of blacks in America,
about the history of blacks in America,
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Često kada razmišljamo
o istoriji crnih ljudi u Americi,
o istoriji crnih ljudi u Americi,
02:47
we think about the heinous acts
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mislimo na užasna dela i brojne nepravde
02:50
and numerous injustices
that we experienced as people of color
that we experienced as people of color
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koje smo iskusili kao obojeni ljudi
zbog boje naše kože,
zbog boje naše kože,
02:54
because of the color of our skin,
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02:56
when in fact, in post-Civil War America,
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kada je zapravo u Americi
nakon građanskog rata
nakon građanskog rata
03:00
it was the hair of an
African-American male or female
African-American male or female
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kosa afroameričkog muškarca ili žene
03:05
that was known as the most
"telling feature" of Negro status,
"telling feature" of Negro status,
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bila poznata kao „karakteristika
koja odaje“ status crnca,
koja odaje“ status crnca,
03:10
more so than the color of the skin.
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više nego boja kože.
03:13
And so before they were staples
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I pre nego što su oni bili važan deo
03:15
of the multibillion-dollar
hair-care industry,
hair-care industry,
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multimilijarderske industrije
za negu kose,
za negu kose,
03:19
our dependency on tools and products,
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naše oslanjanje na sredstva i proizvode
03:22
like the hair relaxer
and the pressing comb,
and the pressing comb,
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kao što su kreme
za ispravljanje kose ili prese
za ispravljanje kose ili prese
03:25
were more about our survival
and advancement as a race
and advancement as a race
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više je bilo vezano
za naš opstanak i napredak kao rase
za naš opstanak i napredak kao rase
03:30
in postslavery America.
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u postrobovlasničkoj Americi.
03:33
Over the years,
we grew accustomed to this idea
we grew accustomed to this idea
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Tokom godina, navikli smo se na ovu ideju
03:37
that straighter and longer
hair meant better and more beautiful.
hair meant better and more beautiful.
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da ravnija i duža kosa
znači i bolja i lepša.
znači i bolja i lepša.
03:43
We became culturally obsessed
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Postali smo opsednuti kao kultura
03:46
with this idea of having
what we like to call ...
what we like to call ...
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ovom idejom da imamo
ono što volimo da zovemo
ono što volimo da zovemo
03:50
"good hair."
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„dobra kosa“.
03:53
This essentially means:
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Ovo suštinski znači:
03:55
the looser the curl pattern,
the better the hair.
the better the hair.
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što su opuštenije lokne, to je bolja kosa.
03:59
And we let these institutionalized ideas
form a false sense of hierarchy
form a false sense of hierarchy
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I dopustili smo da ove
institucionalizovane ideje
institucionalizovane ideje
formiraju lažan smisao za hijerarhiju
04:06
that would determine
what was considered a good grade of hair
what was considered a good grade of hair
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koji će odrediti šta će se smatrati
dobrom vrstom kose,
dobrom vrstom kose,
04:11
and what was not.
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a šta neće.
04:15
What's worse is that
we let these false ideologies
we let these false ideologies
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Što je još gore, dopustili smo
ovim lažnim ideologijama
ovim lažnim ideologijama
04:18
invade our perception of ourselves,
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da napadnu percepciju nas samih,
04:21
and they still continue
to infect our cultural identity
to infect our cultural identity
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a i dalje nastavljaju da inficiraju
naš kulturni identitet
naš kulturni identitet
04:24
as African-American women today.
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kao afroameričkih žena danas.
04:28
So what did we do?
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I šta smo mi uradile?
04:30
We went to the hair salon
every six to eight weeks,
every six to eight weeks,
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Išle smo u frizerski salon
na šest do osam nedelja,
na šest do osam nedelja,
04:34
without fail,
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obavezno,
04:35
to subject our scalps
to harsh straightening chemicals
to harsh straightening chemicals
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da izložimo svoje lobanje
teškim hemikalijama za ispravljanje
teškim hemikalijama za ispravljanje
04:39
beginning at a very young age --
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počevši vrlo rano -
04:41
sometimes eight, 10 --
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ponekad osam, 10 -
04:43
that would result in hair loss,
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što će dovesti do gubitka kose,
04:46
bald spots,
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ćelavosti,
04:47
sometimes even burns on the scalp.
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ponekad čak i opekotina na lobanji.
04:50
We fry our hair at temperatures
of 450 degrees Fahrenheit or higher
of 450 degrees Fahrenheit or higher
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Mi pržimo svoju kosu na temperaturama
od 230 stepeni Celzijusovih ili više
od 230 stepeni Celzijusovih ili više
04:55
almost daily,
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gotovo svakodnevno,
04:56
to maintain the straight look.
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kako bismo održali ravnu kosu.
04:59
Or we simply cover our hair up
with wigs and weaves,
with wigs and weaves,
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Ili jednostavno prekrivamo svoju kosu
perikama ili umecima,
perikama ili umecima,
05:04
only to let our roots breathe in private
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a korenu dopuštamo da diše
jedino kada smo same,
jedino kada smo same,
05:07
where no one knows
what's really going on under there.
what's really going on under there.
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kada niko ne zna
šta se zapravo događa tamo ispod.
šta se zapravo događa tamo ispod.
05:11
We adopted these practices
in our own communities,
in our own communities,
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Usvojile smo ovu praksu
u sopstvenim zajednicama,
u sopstvenim zajednicama,
05:14
and so it's no wonder
why today the typical ideal vision
why today the typical ideal vision
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pa tako nije ni čudo
zašto danas tipična idealna slika
zašto danas tipična idealna slika
05:20
of a professional black woman,
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profesionalne crne žene,
05:22
especially in corporate America,
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naročito u korporativnoj Americi,
05:24
tends to look like this,
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često izgleda ovako,
05:28
rather than like this.
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radije nego ovako.
05:31
And she certainly doesn't look like this.
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A zasigurno ne izgleda ovako.
05:35
In September of this year,
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U septembru ove godine,
federalni sud je doneo odluku
da je u skladu sa zakonom
da je u skladu sa zakonom
05:37
a federal court ruled it lawful
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05:39
for a company to discriminate
against hiring an employee
against hiring an employee
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da kompanija diskriminiše
zapošljavanje osobe
zapošljavanje osobe
05:44
based on if she or he wears dreadlocks.
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ukoliko on ili ona nosi dredove.
05:48
In the case,
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U tom slučaju,
menadžerka za zapošljavanje
u Mobilu u Alabami
u Mobilu u Alabami
05:49
the hiring manager in Mobile, Alabama
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05:52
is on record as saying,
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zvanično govori:
05:54
"I'm not saying yours are messy,
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„Ne kažem da su tvoji neuredni,
05:57
but ...
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ali...
05:59
you know what I'm talking about."
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znaš na šta mislim.“
06:02
Well, what was she talking about?
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Pa, o čemu je pričala?
06:05
Did she think that they were ugly?
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Da li je mislila da su ružni?
06:08
Or maybe they were
just a little too Afrocentric
just a little too Afrocentric
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Ili možda su samo previše afrocentrični
06:13
and pro-black-looking for her taste.
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i crnački za njen ukus.
06:16
Or maybe it's not about Afrocentricity,
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Ili možda nema veze sa afrocentričnošću
06:18
and it's more just about
it being a little too "urban"
it being a little too "urban"
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i više je samo u vezi sa tim
što je previše „urbano“
što je previše „urbano“
06:21
for the professional setting.
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za profesionalnu sredinu.
06:23
Perhaps she had a genuine concern
in that they looked "scary"
in that they looked "scary"
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Možda se iskreno brinula
da izgledaju „strašno“
da izgledaju „strašno“
06:27
and that they would intimidate
the clients and their customer base.
the clients and their customer base.
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i da će zastrašiti klijente
i njihovu bazu mušterija.
i njihovu bazu mušterija.
06:32
All of these words are ones
that are too often associated
that are too often associated
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Sve ove reči su one
koje se prečesto dovode u vezu
koje se prečesto dovode u vezu
06:37
with the stigma
attached to natural hairstyles.
attached to natural hairstyles.
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sa stigmom koja se kači
za prirodne frizure.
za prirodne frizure.
06:42
And this ...
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I to...
06:43
this has got to change.
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to mora da se promeni.
06:47
In 2013,
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Godine 2013,
06:48
a white paper published by the Deloitte
Leadership Center for Inclusion,
Leadership Center for Inclusion,
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belačka studija koju je objavio
Deloitov liderski centar za inkluziju,
Deloitov liderski centar za inkluziju,
06:53
studied 3,000 individuals
in executive leadership roles
in executive leadership roles
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ispitala je 3 000 pojedinaca
na izvršnim pozicijama
na izvršnim pozicijama
06:56
on the concept
of covering in the workplace
of covering in the workplace
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u vezi sa prekrivanjem na radnom mestu
06:59
based on appearance,
advocacy, affiliation and association.
advocacy, affiliation and association.
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u pogledu izgleda, stavova,
pripadnosti i udruživanja.
pripadnosti i udruživanja.
07:04
When thinking about
appearance-based covering,
appearance-based covering,
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Razmatrajući prekrivanje izgleda,
07:07
the study showed
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studija je pokazala
07:08
that 67 percent of women
of color cover in the workplace
of color cover in the workplace
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da 67% obojenih žena
prikriva na radnom mestu
prikriva na radnom mestu
07:14
based on their appearance.
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svoj izgled.
07:17
Of the total respondents who
admitted to appearance-based covering,
admitted to appearance-based covering,
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Od ukupnog broja ispitanih
koji su priznali prikrivanje svog izgleda,
koji su priznali prikrivanje svog izgleda,
07:21
82 percent said that it was
somewhat to extremely important
somewhat to extremely important
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82% je reklo da je donekle
do izuzetno važno
do izuzetno važno
07:26
for them to do so
for their professional advancement.
for their professional advancement.
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za njih da čine to
kako bi profesionalno napredovali.
kako bi profesionalno napredovali.
07:29
Now, this is Ursula Burns.
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Ovo je Ursula Berns.
07:33
She is the first African-American
female CEO of a Fortune 500 company --
female CEO of a Fortune 500 company --
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Ona je prva afroamerička žena
koja je direktorka kompanije
na listi Fortune 500 -
na listi Fortune 500 -
07:38
of Xerox.
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kompanije Ziroks.
07:40
She's known by her signature look,
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Poznata je po prepoznatljivom izgledu,
07:42
the one that you see here.
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ovom koji vidite ovde.
07:44
A short, nicely trimmed,
well-manicured Afro.
well-manicured Afro.
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Kratka, lepo skraćena,
dobro ošišana afrička frizura.
dobro ošišana afrička frizura.
07:49
Ms. Burns is what
we like to call a "natural girl."
we like to call a "natural girl."
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Gospođa Berns je ono što volimo
da zovemo „prirodna devojka“.
da zovemo „prirodna devojka“.
07:53
And she is paving the way
and showing what's possible
and showing what's possible
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Ona utabava put i pokazuje šta je moguće
07:56
for African-American women
seeking to climb the corporate ladder,
seeking to climb the corporate ladder,
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za afroameričke žene koje se trude
da se popnu na korporativnoj lestvici,
da se popnu na korporativnoj lestvici,
08:00
but still wishing
to wear natural hairstyles.
to wear natural hairstyles.
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ali i dalje žele da nose prirodne frizure.
08:03
But today the majority
of African-American women
of African-American women
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Ali danas većina afroameričkih žena
08:08
who we still look to as leaders,
icons and role models,
icons and role models,
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koje mi i dalje posmatramo
kao vođe, ikone i uzore,
kao vođe, ikone i uzore,
08:12
still opt for a straight-hair look.
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i dalje biraju ravnu kosu.
08:16
Now,
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Možda je to zato što one tako žele -
08:17
maybe it's because they want to --
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08:19
this is authentically
how they feel best --
how they feel best --
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ovo je iskreno ono
kako se one osećaju najbolje -
kako se one osećaju najbolje -
08:22
but maybe --
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ali možda -
08:23
and I bet --
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a mogla bih da se kladim -
08:25
a part of them felt like they had to
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deo njih oseća kao da to moraju
08:28
in order to reach the level of success
that they have attained today.
that they have attained today.
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da bi dostigle nivo uspeha
koji imaju danas.
koji imaju danas.
08:34
There is a natural hair movement
that is sweeping the country
that is sweeping the country
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Postoji pokret za prirodnu kosu
koji se širi zemljom
koji se širi zemljom
08:39
and also in some places in Europe.
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i takođe u nekim mestima u Evropi.
08:42
Millions of women are exploring what
it means to transition to natural hair,
it means to transition to natural hair,
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Milioni žena ispituju
šta znači prelazak na prirodnu kosu
šta znači prelazak na prirodnu kosu
08:47
and they're cutting off
years and years of dry, damaged ends
years and years of dry, damaged ends
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i skraćuju godine i godine
suvih, oštećenih krajeva
suvih, oštećenih krajeva
08:51
in order to restore
their natural curl pattern.
their natural curl pattern.
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kako bi povratile svoje prirodne lokne.
08:54
I know because I have been an advocate
and an ambassador for this movement
and an ambassador for this movement
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Znam to jer sam ja zagovarala
i bila sam ambasador ovog pokreta
i bila sam ambasador ovog pokreta
08:59
for roughly the last three years.
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otprilike protekle tri godine.
09:01
After 27 years of excessive heat
and harsh chemicals,
and harsh chemicals,
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Nakon 27 godina preterane toplote
i grubih hemikalija,
i grubih hemikalija,
09:07
my hair was beginning to show
extreme signs of wear and tear.
extreme signs of wear and tear.
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moja kosa je počela da pokazuje
ekstremne znakove habanja i oštećenja.
ekstremne znakove habanja i oštećenja.
09:13
It was breaking off,
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Kidala se,
09:15
it was thinning,
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tanjila se,
09:16
looking just extremely dry and brittle.
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izgledala je prosto ekstremno
suvo i lomljivo.
suvo i lomljivo.
09:19
All those years of chasing
that conventional image of beauty
that conventional image of beauty
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Sve te godine jurnjave
za konvencionalnom slikom lepote
za konvencionalnom slikom lepote
09:22
that we saw earlier
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koju smo videli ranije
09:24
was finally beginning to take its toll.
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konačno su počele da uzimaju danak.
09:27
I wanted to do something about it,
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Želela sam da učinim nešto po tom pitanju
09:30
and so I started what I called
the "No Heat Challenge,"
the "No Heat Challenge,"
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i zbog toga sam započela
ono što sam nazvala „izazov bez toplote“,
ono što sam nazvala „izazov bez toplote“,
09:34
where I would refrain
from using heat styling tools on my hair
from using heat styling tools on my hair
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gde bih se uzdržala od korišćenja toplote
u stilizovanju svoje kose
u stilizovanju svoje kose
09:38
for six months.
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tokom šest meseci.
09:40
And like a good millennial,
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I kao dobar milenijalac,
09:43
I documented it on social media.
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dokumentovala sam to
na društvenim mrežama.
na društvenim mrežama.
09:46
(Laughter)
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(Smeh)
09:47
I documented as I reluctantly cut off
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Dokumentovala sam dok sam nerado sekla
09:51
three to four inches of my beloved hair.
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osam do 10 cm moje voljene kose.
09:56
I documented as I struggled
to master these natural hairstyles,
to master these natural hairstyles,
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Dokumentovala sam dok sam se borila
da ovladam ovim prirodnim frizurama
da ovladam ovim prirodnim frizurama
10:01
and also as I struggled to embrace them
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i takođe dok sam se borila da ih prihvatim
10:05
and think that they actually looked good.
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i da mislim da zapravo izgledaju dobro.
10:09
And I documented as my hair texture
slowly began to change.
slowly began to change.
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I dokumentovala sam kako je tekstura
moje kose polako počinjala da se menja.
moje kose polako počinjala da se menja.
10:16
By sharing this journey openly,
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Deljenjem ovog putovanja otvoreno,
10:18
I learned that I was not
the only woman going through this
the only woman going through this
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naučila sam da nisam jedina žena
koja prolazi kroz ovo
koja prolazi kroz ovo
10:22
and that in fact there were thousands
and thousands of other women
and thousands of other women
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i da zapravo postoje
hiljade i hiljade drugih žena
hiljade i hiljade drugih žena
10:26
who were longing to do the same.
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koje su dugo želele da učine isto.
10:28
So they would reach out to me
and they would say,
and they would say,
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One bi mi se obratile i rekle bi:
„Šajen, kako si napravila
tu prirodnu frizuru
tu prirodnu frizuru
10:31
"Cheyenne, how did you do
that natural hairstyle
that natural hairstyle
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10:33
that I saw you with the other day?
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koju sam videla pre neki dan?
10:35
What new products have you started using
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Koji novi proizvod si počela da koristiš
10:37
that might be a little better
for my hair texture
for my hair texture
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koji je možda malo bolji za moju teksturu
10:39
as it begins to change?"
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dok počinje da se menja?“
10:41
Or, "What are some
of the natural hair routines
of the natural hair routines
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Ili: „Koje su neke
od prirodnih rutina za kosu
od prirodnih rutina za kosu
10:45
that I should begin to adopt
to slowly restore the health of my hair?"
to slowly restore the health of my hair?"
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koje bi trebalo da počnem da usvajam
da postepeno povratim
zdravlje svoje kose?“
zdravlje svoje kose?“
10:51
But I also found that there were
a large number of women
a large number of women
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Ali sam takođe shvatila da postoji
veliki broj žena
veliki broj žena
10:54
who were extremely hesitant
to take that first step
to take that first step
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koje su veoma oklevale
da naprave prvi korak
da naprave prvi korak
10:59
because they were paralyzed by fear.
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jer ih je paralisao strah.
11:03
Fear of the unknown --
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Strah od nepoznatog -
11:05
what would they now look like?
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kako će one sada izgledati?
11:07
How would they feel about themselves
with these natural hairstyles?
with these natural hairstyles?
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Kako će se osećati po pitanju sebe
sa svojim prirodnim frizurama?
sa svojim prirodnim frizurama?
11:11
And most importantly to them,
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I najvažnije od svega za njih,
11:14
how would others view them?
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kako će ih drugi videti?
11:17
Over the last three years
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Tokom poslednje tri godine
11:19
of having numerous conversations
with friends of mine
with friends of mine
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brojnih razgovora sa svojim prijateljima
11:23
and also complete strangers
from around the world,
from around the world,
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i takođe sa potpunim strancima
sa svih strana sveta,
sa svih strana sveta,
11:27
I learned some really important things
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naučila sam neke veoma važne stvari
11:29
about how African-American women
identify with their hair.
identify with their hair.
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o tome kako se afroameričke žene
identifikuju sa svojom kosom.
identifikuju sa svojom kosom.
11:34
And so when I think back
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1976
Kada se osvrnem unazad
11:36
to that hiring manager in Mobile, Alabama,
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ka onoj menadžerki za zapošljavanje
u Mobilu u Alabami,
u Mobilu u Alabami,
11:40
I'd say, "Actually, no.
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ja bih rekla: „Zapravo, ne.
11:43
We don't know what you're talking about."
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Ne znamo o čemu govoriš.“
11:45
But here are some things that we do know.
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Ali evo nekoliko stvari koje znamo.
11:48
We know that when black women
embrace their love for their natural hair,
embrace their love for their natural hair,
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Mi znamo da kada crne žene prihvate
ljubav prema svojoj prirodnoj kosi,
ljubav prema svojoj prirodnoj kosi,
11:53
it helps to undo generations of teaching
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to pomaže da se ukinu generacije učenja
11:57
that black in its natural state
is not beautiful,
is not beautiful,
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da crno u svom prirodnom stanju nije lepo,
12:00
or something to be hidden or covered up.
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ili da je to nešto što treba
da se sakrije ili prikrije.
da se sakrije ili prikrije.
12:04
We know that black women
express their individuality
express their individuality
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Mi znamo da crne žene
izražavaju svoju individualnost
izražavaju svoju individualnost
12:08
and experience feelings of empowerment
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i osećaju se osnaženo
12:11
by experimenting with different
hairstyles regularly.
hairstyles regularly.
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redovnim eksperimentisanjem
sa različitim frizurama.
sa različitim frizurama.
12:16
And we also know
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I takođe znamo da,
12:18
that when we're invited
to wear our natural hair in the workplace,
to wear our natural hair in the workplace,
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kada smo pozvane da nosimo
svoju prirodnu frizuru na radnom mestu,
svoju prirodnu frizuru na radnom mestu,
12:23
it reinforces that we are uniquely valued
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to ojačava osećanje da nas zasebno cene
12:26
and thus helps us to flourish
and advance professionally.
and advance professionally.
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i prema tome nam pomaže da se razvijamo
i napredujemo profesionalno.
i napredujemo profesionalno.
12:32
I leave you with this.
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Ovim završavam.
12:34
In a time of racial and social tension,
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U vreme rasne i društvene tenzije,
12:38
embracing this movement
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prihvatanje ovog pokreta
12:40
and others like this
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i drugih sličnim ovom
12:42
help us to rise above
the confines of the status quo.
the confines of the status quo.
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pomaže nam da se uzdignemo
iznad granica statusa kvo.
iznad granica statusa kvo.
12:46
So when you see a woman with braids
or locks draping down her back,
or locks draping down her back,
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Pa kada vidite ženu sa pletenicama
ili loknama kako joj padaju niz leđa,
ili loknama kako joj padaju niz leđa,
12:52
or you notice your colleague
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ili primetite svoju koleginicu
12:55
who has stopped
straightening her hair to work,
straightening her hair to work,
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koja je prestala
da ispravlja kosu za posao,
da ispravlja kosu za posao,
12:59
do not simply approach her and admire
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nemojte prosto da joj priđete i divite se
13:02
and ask her if you can touch it --
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i pitate je da li možete da je dodirnete -
13:05
(Laughter)
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(Smeh)
13:07
Really appreciate her.
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Zaista je cenite.
13:09
Applaud her.
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Aplaudirajte joj.
13:11
Heck, even high-five her
if that's what you feel so inclined to do.
if that's what you feel so inclined to do.
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Dođavola, čak joj bacite kosku
ako osetite da to treba da uradite.
ako osetite da to treba da uradite.
13:15
Because this --
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Jer ovo -
13:17
this is more than about a hairstyle.
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ovo je mnogo više od frizure.
13:20
It's about self-love and self-worth.
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Ovo je o ljubavi prema sebi
i sopstvenoj vrednosti.
i sopstvenoj vrednosti.
13:24
It's about being brave enough
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Ovo je o tome da se bude dovoljno hrabar
13:26
not to fold under the pressure
of others' expectations.
of others' expectations.
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da se ne poklekne
pred pritiskom tuđih očekivanja.
pred pritiskom tuđih očekivanja.
13:31
And about knowing that making
the decision to stray from the norm
the decision to stray from the norm
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I o tome da znate da donošenje odluke
da se udaljite od norme
da se udaljite od norme
13:36
does not define who we are,
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ne definiše ko smo,
13:38
but it simply reveals who we are.
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već jednostavno otkriva ko smo.
13:42
And finally,
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I najzad,
13:43
being brave is easier
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biti hrabar je jednostavnije
13:45
when we can count
on the compassion of others.
on the compassion of others.
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kada možemo da računamo
na saosećanje drugih.
na saosećanje drugih.
13:48
So after today,
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Tako da se, nakon danas,
13:50
I certainly hope that we can count on you.
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zasigurno nadam
da možemo da računamo na vas.
da možemo da računamo na vas.
13:54
Thank you.
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Hvala vam.
13:55
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Cheyenne Cochrane - StorytellerCheyenne Cochrane is an ambassador for the natural hair movement.
Why you should listen
Cheyenne Cochrane is a storyteller who leverages digital and social media to share her ideas and experiences with her followers and subscribers, seasoned with a dash of humor. A Chicago native and Howard University Graduate, Cochrane lives to inspire, inform and connect with diverse audiences. She is currently the development manager for a national education non-profit. When she's not raising funds to support educational equity for underserved students around the country, she is the creator and visionary behind The Level Up blog, as well as her social media brand, @onmylevel_chey.
Cochrane began documenting her natural hair journey in 2014, while struggling to maintain the integrity of her hair after so many years of applying heat and harsh chemicals. She wanted to adopt a new routine, but like so many other women of color she'd been programmed to believe that straight, long hair was the most appealing, most professional and widely accepted look for a black woman. She knew that deciding to "go natural" would be a journey of self-exploration and would require her to let go of the conventional standards of beauty that she'd adhered to for so many years. What she did not know, however, was how many other women she'd inspire and empower along the way by sharing her journey.
Today, Cheyenne continues to share her natural hair story and lessons with women around the world via her social media platforms and YouTube channel. She also maintains a blog where she posts about all things natural hair and beauty, millennial culture and features young entrepreneurs of color.
Cheyenne Cochrane | Speaker | TED.com