TEDGlobal 2011
Adam Ostrow: After your final status update
Adam Ostrow: Després de l'última actualització d'estat.
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Molts de nosaltres estem presents a les xarxes socials, amb una personalitat virtual feta d'actualitzacions d'estat, piulades (Twitter) i connexions, que s'emmagatzema a la nebulosa virtual. Adam Ostrow planteja una gran pregunta: què passa amb aquesta personalitat un cop morim? Podria ser que continués vivint?
Adam Ostrow - Journalist
As editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web. Full bio
As editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web. Full bio
Double-click the English transcript below to play the video.
00:15
By the end of this year,
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Cap a finals d'aquest any,
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there'll be nearly a billion people on this planet
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gairebé mil milions de persones en el món
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that actively use social networking sites.
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participaran activament en xarxes socials.
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The one thing that all of them have in common
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L'única cosa que tenen totes en comú
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is that they're going to die.
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és que moriran.
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While that might be a somewhat morbid thought,
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Tot i que la idea sona una mica morbosa,
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I think it has some really profound implications
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crec que conté implicacions molt profundes
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that are worth exploring.
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que val la pena explorar.
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What first got me thinking about this
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El primer que va fer que m'ho plantegés
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was a blog post authored earlier this year by Derek K. Miller,
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va ser una entrada de principis d'any al blog de Derek K. Miller,
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who was a science and technology journalist
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un periodista científic i tecnològic
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who died of cancer.
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que va morir de càncer.
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And what Miller did was have his family and friends write a post
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Miller va fer que la seva família i amics escrivissin una entrada
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that went out shortly after he died.
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publicada poc després que morís.
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Here's what he wrote in starting that out.
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Això és el que va escriure.
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He said, "Here it is. I'm dead,
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Va dir: "Ja està. He mort
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and this is my last post to my blog.
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i aquesta és l'última entrada del blog.
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In advance, I asked that once my body finally shut down
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Abans he demanat que, un cop el meu cos es deixés endur
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from the punishments of my cancer,
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per la penitència del càncer,
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then my family and friends publish this prepared message I wrote --
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la meva família i amics publiquin aquest missatge que he preparat...
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the first part of the process
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És la primera part del procés
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of turning this from an active website to an archive."
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de convertir aquesta pàgina activa en un arxiu".
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Now, while as a journalist,
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Com a periodista,
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Miller's archive may have been better written
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l'arxiu de Miller devia estar més ben escrit
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and more carefully curated than most,
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i més organitzat que la majoria.
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the fact of the matter is that all of us today
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La qüestió és que tots nosaltres, avui dia,
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are creating an archive
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estem generant un arxiu
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that's something completely different
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que és completament diferent
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than anything that's been created
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de qualsevol altra cosa creada
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by any previous generation.
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per una generació anterior.
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Consider a few stats for a moment.
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Tingueu en compte algunes estadístiques.
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Right now there are 48 hours of video
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Es pengen 48 hores de vídeo
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being uploaded to YouTube every single minute.
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cada minut a YouTube.
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There are 200 million Tweets being posted every day.
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A Twitter es publiquen 200 milions de piulades al dia
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And the average Facebook user
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I l'usuari típic de Facebook
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is creating 90 pieces of content each month.
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publica 90 continguts al mes.
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So when you think about your parents or your grandparents,
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Si penseu en els vostres pares o avis,
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at best they may have created
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ells hauran fet, com a molt,
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some photos or home videos,
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algunes fotos o vídeos casolans
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or a diary that lives in a box somewhere.
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o un diari que ara deu ser en alguna capsa.
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But today we're all creating this incredibly rich digital archive
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I ara nosaltres estem creant un arxiu digital completíssim
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that's going to live in the cloud indefinitely,
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que romandrà a la xarxa indefinidament,
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years after we're gone.
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anys després d'haver mort.
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And I think that's going to create some incredibly intriguing opportunities
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Crec que això generarà oportunitats extraordinàries
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for technologists.
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per als tecnòlegs.
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Now to be clear, I'm a journalist and not a technologist,
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Ara bé, siguem clars, jo sóc periodista i no tecnòleg,
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so what I'd like to do briefly
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així que, el que vull fer, en resum,
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is paint a picture
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és crear una imatge
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of what the present and the future are going to look like.
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de com seran el present i el futur.
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Now we're already seeing some services
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Actualment ja hi ha alguns serveis
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that are designed to let us decide
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dissenyats per a què decidim
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what happens to our online profile and our social media accounts
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què fer dels nostres perfils i comptes a les xarxes socials.
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after we die.
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quan morim.
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One of them actually, fittingly enough,
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De fet, un d'ells, molt dignament,
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found me when I checked into a deli
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em va trobar en publicar a Foursquare
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at a restaurant in New York
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que estava en un restaurant
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on foursquare.
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de Nova York.
02:32
(Recording) Adam Ostrow: Hello.
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(Gravació) Adam Ostrow: Hola.
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Death: Adam?
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La Mort: Adam?
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AO: Yeah.
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A.O.: Sí.
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Death: Death can catch you anywhere, anytime,
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La Mort: La Mort et pot atrapar a qualsevol lloc i moment,
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even at the Organic.
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fins i tot en un restaurant ecològic.
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AO: Who is this?
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A.O.: Amb qui parlo?
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Death: Go to ifidie.net
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La Mort: Visita "ifidie.net" ("Si em moro")
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before it's too late.
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abans no sigui massa tard.
02:51
(Laughter)
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(Riallada)
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Adam Ostrow: Kind of creepy, right?
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Adam Ostrow: Una mica esgarrifós, oi?
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So what that service does, quite simply,
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És a dir, aquest servei, senzillament,
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is let you create a message or a video
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permet crear un missatge o un vídeo
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that can be posted to Facebook after you die.
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que es publicarà a Facebook quan et moris.
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Another service right now
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Hi ha un altre servei
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is called 1,000 Memories.
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anomenat "1,000 Memories" ("Mil records").
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And what this lets you do is create an online tribute to your loved ones,
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I aquest permet fer un homenatge virtual als éssers estimats,
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complete with photos and videos and stories
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amb fotos, vídeos i anècdotes inclosos
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that they can post after you die.
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que podran publicar quan moris.
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But what I think comes next is far more interesting.
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Però crec que després ve el més interessant.
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Now a lot of you are probably familiar with Deb Roy
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Molts de vosaltres coneixereu en Deb Roy,
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who, back in March,
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que el març passat
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demonstrated how he was able to analyze more than 90,000 hours of home video.
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va provar ser capaç d'analitzar més de 90.000 hores de vídeo casolà.
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I think as machines' ability
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Trobo que, mentre la capacitat dels aparells
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to understand human language and process vast amounts of data
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per entendre el llenguatge i processar moltes dades
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continues to improve,
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segueixi millorant,
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it's going to become possible
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acabarà essent possible
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to analyze an entire life's worth of content --
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analitzar el valor dels continguts d'una vida
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the Tweets, the photos, the videos, the blog posts --
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(piulades, fotos, vídeos, entrades de blog...)
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that we're producing in such massive numbers.
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que produïm a gran escala.
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And I think as that happens,
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I que quan això passi
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it's going to become possible for our digital personas
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la nostra identitat digital podrà continuar
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to continue to interact in the real world long after we're gone
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interactuant al món real molt després de morir
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thanks to the vastness of the amount of content we're creating
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gràcies a l'amplitud de la quantitat de continguts que creem
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and technology's ability to make sense of it all.
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i a la capacitat tecnològica perquè tot encaixi.
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Now we're already starting to see some experiments here.
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Ja comencen a conèixer-se alguns experiments.
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One service called My Next Tweet
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El servei "My Next Tweet" ("La meva propera piulada")
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analyzes your entire Twitter stream, everything you've posted onto Twitter,
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analitza el vostre historial de piulades publicades a Twitter,
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to make some predictions as to what you might say next.
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per predir què diríeu a continuació.
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Well right now, as you can see,
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Ara per ara, com podeu veure,
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the results can be somewhat comical.
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els resultats poden ser una mica còmics.
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You can imagine what something like this might look like
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Podeu imaginar-vos què esdevindrà d'aquí
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five, 10 or 20 years from now
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a cinc, deu o vint anys
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as our technical capabilities improve.
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a mesura que millorem les capacitats tècniques.
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Taking it a step further,
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Anant més lluny,
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MIT's media lab is working on robots
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el laboratori del MIT està treballant amb robots
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that can interact more like humans.
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que poden interactuar com els humans.
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But what if those robots were able to interact
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Però i si aquests robots poguessin interactuar
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based on the unique characteristics of a specific person
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tot basant-se en els trets d'una persona concreta
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based on the hundreds of thousands of pieces of content
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que es desprenen dels centenars de milers de continguts
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that person produces in their lifetime?
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que genera al llarg de la vida?
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Finally, think back to this famous scene
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Per acabar, recordeu la famosa escena
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from election night 2008
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de les eleccions del 2008
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back in the United States,
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als Estats Units.
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where CNN beamed a live hologram
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La CNN projectava en directe un holograma
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of hip hop artist will.i.am into their studio
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de l'artista de hip hop Will.i.am al seu estudi
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for an interview with Anderson Cooper.
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per entrevistar-se amb Anderson Cooper.
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What if we were able to use that same type of technology
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I si poguéssim fer servir el mateix tipus de tecnologia
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to beam a representation of our loved ones into our living rooms --
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per projectar les persones que estimem a la nostra sala d'estar,
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interacting in a very lifelike way
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que interactués com si fos real
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based on all the content they created while they were alive?
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basant-se en els continguts que van generar quan vivien?
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I think that's going to become completely possible
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Crec que això serà totalment possible
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as the amount of data we're producing
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perquè la quantitat de dades que produïm
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and technology's ability to understand it
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i la capacitat tecnològica per processar-les
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both expand exponentially.
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augmenten exponencialment.
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Now in closing, I think what we all need to be thinking about
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I ara, per acabar, trobo que tots hem de pensar
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is if we want that to become our reality --
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si volem que formi part de la nostra realitat
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and if so,
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i què
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what it means for a definition of life and everything that comes after it.
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representa per definir la vida i tot el que ve després.
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Thank you very much.
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Moltíssimes gràcies.
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(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Adam Ostrow - JournalistAs editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web.
Why you should listen
Adam Ostrow is a new media entrepreneur and commentator. As editor in chief at Mashable, he is responsible for the editorial management and direction of one of the most widely read independent news sites in the world, covering the latest technologies, trends, and individuals driving the current evolution of the Web.
Since joining Mashable in 2007, Ostrow has contributed more than 2,500 articles, and under his leadership the site’s audience has grown more than tenfold to 13 million unique visitors per month, with more than 3.6 million followers across social media sites as of June 2011.
Ostrow has been frequently quoted by numerous mainstream media outlets including The New York Times, The Wall Street Journal, The Washington Post, USA Today and The Times of London among others. He is a frequent guest on CNN, Bloomberg and NPR.
Adam Ostrow | Speaker | TED.com