TEDGlobal 2011
Adam Ostrow: After your final status update
Adam Ostrow: Nakon vašeg posljednjeg ažuriranja statusa
Filmed:
Readability: 4.7
1,280,208 views
Mnogi od nas imaju prisutnost na društvenim medijima -- virtualnu osobnost izgrađenu od ažuriranja statusa, tweetova i veza, pohranjenih u oblak. Adam Ostrow postavlja veliko pitanje: Što se događa s tom osobnošću nakon što umrete? Može li ... nastaviti živjeti?
Adam Ostrow - Journalist
As editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web. Full bio
As editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web. Full bio
Double-click the English transcript below to play the video.
00:15
By the end of this year,
0
0
2000
Do kraja ove godine,
00:17
there'll be nearly a billion people on this planet
1
2000
3000
na ovom će planetu biti približno milijarda ljudi
00:20
that actively use social networking sites.
2
5000
2000
koji aktivno koriste stranice društvenih mreža.
00:22
The one thing that all of them have in common
3
7000
2000
Jedna stvar koju svi oni imaju zajedničko
00:24
is that they're going to die.
4
9000
3000
je da će umrijeti.
00:27
While that might be a somewhat morbid thought,
5
12000
3000
Dok to može biti nekako morbidna pomisao,
00:30
I think it has some really profound implications
6
15000
2000
mislim kako ima doista duboke implikacije
00:32
that are worth exploring.
7
17000
2000
koje je vrijedno istražiti.
00:34
What first got me thinking about this
8
19000
3000
Ono što me prvo natjeralo na razmišljanje o tome
00:37
was a blog post authored earlier this year by Derek K. Miller,
9
22000
3000
je bio blog članak objavljen ranije ove godine od Dereka K. Millera,
00:40
who was a science and technology journalist
10
25000
3000
koji je bio novinar o znanosti i tehnologiji
00:43
who died of cancer.
11
28000
2000
koji je umro od raka.
00:45
And what Miller did was have his family and friends write a post
12
30000
3000
I ono što je Miller učinio je da je ostavio svojoj obitelji i prijateljima da napišu članak
00:48
that went out shortly after he died.
13
33000
2000
koji je izašao brzo nakon što je umro.
00:50
Here's what he wrote in starting that out.
14
35000
2000
Evo što je napisao u početku.
00:52
He said, "Here it is. I'm dead,
15
37000
2000
Rekao je, "Evo ga. Ja sam mrtav
00:54
and this is my last post to my blog.
16
39000
2000
a ovo je zadnji članak na mom blogu.
00:56
In advance, I asked that once my body finally shut down
17
41000
3000
Unaprijed, zamolio sam da kad se moje tijelo napokon isključi
00:59
from the punishments of my cancer,
18
44000
2000
od kazne raka,
01:01
then my family and friends publish this prepared message I wrote --
19
46000
3000
da moja obitelj i prijatelji objave ovu pripremljenu poruku koju sam napisao --
01:04
the first part of the process
20
49000
2000
prvi dio procesa
01:06
of turning this from an active website to an archive."
21
51000
3000
prelaska s aktivne stranice na arhiv."
01:09
Now, while as a journalist,
22
54000
2000
Sada, s obzirom da je bio novinar,
01:11
Miller's archive may have been better written
23
56000
2000
Millerov arhiv je mogao biti bolje napisan
01:13
and more carefully curated than most,
24
58000
2000
i bolje održavan od većine,
01:15
the fact of the matter is that all of us today
25
60000
2000
činjenica je kako svi mi danas
01:17
are creating an archive
26
62000
2000
stvaramo arhiv
01:19
that's something completely different
27
64000
2000
koji je nekako potpuno drugačiji
01:21
than anything that's been created
28
66000
2000
nego išta što je stvorila
01:23
by any previous generation.
29
68000
2000
bilo koja prethodna generacija.
01:25
Consider a few stats for a moment.
30
70000
2000
Razmislite o par statistika na trenutak.
01:27
Right now there are 48 hours of video
31
72000
2000
Upravo sada se 48 sati videa
01:29
being uploaded to YouTube every single minute.
32
74000
3000
uploada na YouTube svake minute.
01:32
There are 200 million Tweets being posted every day.
33
77000
4000
200 milijuna tweetova se objavi svaki dan.
01:36
And the average Facebook user
34
81000
3000
A prosječni korisnik Facebooka
01:39
is creating 90 pieces of content each month.
35
84000
4000
stvara 90 komada sadržaja svaki mjesec.
01:43
So when you think about your parents or your grandparents,
36
88000
3000
Dakle, kada razmislite o svojim roditeljima ili bakama i djedovima,
01:46
at best they may have created
37
91000
2000
u najbolju ruku oni su možda kreirali
01:48
some photos or home videos,
38
93000
2000
neke fotografije ili kućne videe,
01:50
or a diary that lives in a box somewhere.
39
95000
3000
ili dnevnik koji živi u nekoj kutiji.
01:53
But today we're all creating this incredibly rich digital archive
40
98000
3000
Ali danas svi mi stvaramo taj nevjerojatno bogat digitalni arhiv
01:56
that's going to live in the cloud indefinitely,
41
101000
2000
koji će beskonačno živjeti u oblaku,
01:58
years after we're gone.
42
103000
2000
godinama nakon što nas ne bude.
02:00
And I think that's going to create some incredibly intriguing opportunities
43
105000
3000
I mislim kako će to stvoriti neke nevjerojatno intrigantne prilike
02:03
for technologists.
44
108000
2000
za tehnologe.
02:05
Now to be clear, I'm a journalist and not a technologist,
45
110000
2000
Sada da se razumijemo, ja sam novinar i nisam tehnolog,
02:07
so what I'd like to do briefly
46
112000
2000
stoga bih volio ukratko
02:09
is paint a picture
47
114000
2000
naslikati sliku
02:11
of what the present and the future are going to look like.
48
116000
3000
kako će sadašnjost i budućnost izgledati.
02:14
Now we're already seeing some services
49
119000
2000
Već sada uočavamo neke usluge
02:16
that are designed to let us decide
50
121000
2000
koje su dizajnirane kako bi nam omogućile da odlučimo
02:18
what happens to our online profile and our social media accounts
51
123000
3000
što će se dogoditi s našim online profilom i našim računima na društvenim mrežama
02:21
after we die.
52
126000
2000
nakon što umremo.
02:23
One of them actually, fittingly enough,
53
128000
2000
Jedna od njih, dosta prikladno,
02:25
found me when I checked into a deli
54
130000
2000
me pronašla kada sam se prijavio u zalogajnici
02:27
at a restaurant in New York
55
132000
2000
u restoranu u New Yorku
02:29
on foursquare.
56
134000
3000
preko foursquarea.
02:32
(Recording) Adam Ostrow: Hello.
57
137000
2000
(Snimka) Adam Ostrow: Bok.
02:34
Death: Adam?
58
139000
2000
Smrt: Adam?
02:36
AO: Yeah.
59
141000
2000
AO: Da.
02:38
Death: Death can catch you anywhere, anytime,
60
143000
3000
Smrt: Smrt te može uhvatiti bilogdje, bilokada,
02:41
even at the Organic.
61
146000
3000
čak i u organskim restoranima.
02:44
AO: Who is this?
62
149000
2000
AO: Tko je to?
02:46
Death: Go to ifidie.net
63
151000
3000
Smrt: Idi na ifidie.net
02:49
before it's too late.
64
154000
2000
prije nego bude prekasno.
02:51
(Laughter)
65
156000
2000
(Smijeh)
02:53
Adam Ostrow: Kind of creepy, right?
66
158000
2000
Adam Ostrow: Prilično jezivo, zar ne?
02:55
So what that service does, quite simply,
67
160000
2000
Dakle, ono što ta usluga pruža, prilično jednostavno,
02:57
is let you create a message or a video
68
162000
2000
je da vam dopušta da snimite poruku ili video
02:59
that can be posted to Facebook after you die.
69
164000
3000
koji će se objaviti na Facebooku nakon što umrete.
03:02
Another service right now
70
167000
2000
Druga usluga
03:04
is called 1,000 Memories.
71
169000
2000
se zove 1.000 sjećanja.
03:06
And what this lets you do is create an online tribute to your loved ones,
72
171000
2000
I ono što ona pruža je da stvorite online počast vašim voljenim osobama,
03:08
complete with photos and videos and stories
73
173000
3000
zajedno s fotografijama i videima i pričama
03:11
that they can post after you die.
74
176000
3000
koje mogu objaviti nakon što umrete.
03:14
But what I think comes next is far more interesting.
75
179000
3000
Ali ono što sljedeće dolazi je puno zanimljivije.
03:17
Now a lot of you are probably familiar with Deb Roy
76
182000
3000
Sada, puno vas je vjerojatno upoznato s Debom Royem
03:20
who, back in March,
77
185000
2000
koji je, u ožujku,
03:22
demonstrated how he was able to analyze more than 90,000 hours of home video.
78
187000
4000
pokazao kako je analizirao više od 90.000 sati kućnog videa.
03:26
I think as machines' ability
79
191000
2000
Mislim kako se mogućnost strojeva
03:28
to understand human language and process vast amounts of data
80
193000
2000
da razumiju ljudski jezik i procesuiraju ogromne količine podataka
03:30
continues to improve,
81
195000
2000
nastavljaju poboljšavati,
03:32
it's going to become possible
82
197000
2000
to će više biti nemoguće
03:34
to analyze an entire life's worth of content --
83
199000
2000
analizirati sadržaj cijelog života --
03:36
the Tweets, the photos, the videos, the blog posts --
84
201000
3000
Tweetovi, fotografije, videi, postovi na blogu --
03:39
that we're producing in such massive numbers.
85
204000
2000
koje proizvodimo u toliko masivnim brojkama.
03:41
And I think as that happens,
86
206000
2000
I mislim da kako se to događa,
03:43
it's going to become possible for our digital personas
87
208000
3000
postat će moguće za naše digitalne persone
03:46
to continue to interact in the real world long after we're gone
88
211000
3000
da nastave komunicirati u stvarnom svijetu i dugo vremena nakon što nas ne bude
03:49
thanks to the vastness of the amount of content we're creating
89
214000
3000
zahvaljujući ogromnoj količini sadržaja koji stvaramo
03:52
and technology's ability to make sense of it all.
90
217000
3000
i mogućnosti tehnologije koja svemu tome daje smisao.
03:55
Now we're already starting to see some experiments here.
91
220000
3000
Sada već ovdje počinjemo uočavati neke eksperimente.
03:58
One service called My Next Tweet
92
223000
2000
Jedna usluga zvana Moj idući Tweet
04:00
analyzes your entire Twitter stream, everything you've posted onto Twitter,
93
225000
3000
analizira cijeli vaš Twitter slijed, sve što ste ikada objavili na Twitteru,
04:03
to make some predictions as to what you might say next.
94
228000
3000
kako bi napravila predviđanja što biste mogli reći sljedeće.
04:06
Well right now, as you can see,
95
231000
2000
Tako upravo sada, kao što možete vidjeti,
04:08
the results can be somewhat comical.
96
233000
2000
rezultati mogu biti nekako komični.
04:10
You can imagine what something like this might look like
97
235000
2000
Možete zamisliti kako bi nešto poput ovoga moglo izgledati
04:12
five, 10 or 20 years from now
98
237000
2000
pet, 10 ili 20 godina od sada
04:14
as our technical capabilities improve.
99
239000
3000
kako se naše tehničke mogućnosti poboljšavaju.
04:17
Taking it a step further,
100
242000
2000
Ako idemo još korak dalje,
04:19
MIT's media lab is working on robots
101
244000
2000
medijski laboratorij MIT-a radi na robotima
04:21
that can interact more like humans.
102
246000
3000
koji mogu imati interakciju više nalik ljudskoj.
04:24
But what if those robots were able to interact
103
249000
2000
Ali što kada bi ti roboti mogli imati interakciju
04:26
based on the unique characteristics of a specific person
104
251000
3000
zasnovanu na jedinstvenim karakteristikama specifične osobe
04:29
based on the hundreds of thousands of pieces of content
105
254000
2000
na temelju stotina tisuća dijelova sadržaja
04:31
that person produces in their lifetime?
106
256000
3000
koje osoba proizvede u svom životnom vijeku?
04:34
Finally, think back to this famous scene
107
259000
2000
Naposljetku, vratite se mislima unatrag na ovu poznatu scenu
04:36
from election night 2008
108
261000
2000
iz izborne noći 2008.godine
04:38
back in the United States,
109
263000
2000
u Sjedinjenim Državama,
04:40
where CNN beamed a live hologram
110
265000
2000
kada je CNN teleportirao živi hologram
04:42
of hip hop artist will.i.am into their studio
111
267000
2000
hip hop umjetnika will.i.am-a u svoj studio
04:44
for an interview with Anderson Cooper.
112
269000
3000
za intervju s Andersonom Cooperom.
04:47
What if we were able to use that same type of technology
113
272000
2000
Što kada bismo mogli koristiti tu istu vrstu tehnologije
04:49
to beam a representation of our loved ones into our living rooms --
114
274000
4000
kako bismo teleportirali prikaz naših voljenih u naše dnevne boravke --
04:53
interacting in a very lifelike way
115
278000
2000
komunicirajući na vrlo životan način
04:55
based on all the content they created while they were alive?
116
280000
3000
na temelju svog sadržaja koji su kreirali kada su bili živi.
04:58
I think that's going to become completely possible
117
283000
3000
Mislim kako će to postati potpuno moguće
05:01
as the amount of data we're producing
118
286000
2000
kako se količina podataka koje koristimo
05:03
and technology's ability to understand it
119
288000
2000
i mogućnost tehnologije da to razumije
05:05
both expand exponentially.
120
290000
3000
zajedno povećavaju eksponencijalno.
05:08
Now in closing, I think what we all need to be thinking about
121
293000
2000
Sada, na kraju, mislim kako bismo svi trebali razmišljati
05:10
is if we want that to become our reality --
122
295000
2000
o tome želimo li da to postane naša stvarnost --
05:12
and if so,
123
297000
2000
a ako da,
05:14
what it means for a definition of life and everything that comes after it.
124
299000
3000
što to znači za definiciju života i svega što dolazi nakon njega.
05:17
Thank you very much.
125
302000
2000
Hvala vam puno.
05:19
(Applause)
126
304000
4000
(Pljesak)
ABOUT THE SPEAKER
Adam Ostrow - JournalistAs editor in chief at Mashable, Adam Ostrow covers the tech, trends and people driving the evolution of the Web.
Why you should listen
Adam Ostrow is a new media entrepreneur and commentator. As editor in chief at Mashable, he is responsible for the editorial management and direction of one of the most widely read independent news sites in the world, covering the latest technologies, trends, and individuals driving the current evolution of the Web.
Since joining Mashable in 2007, Ostrow has contributed more than 2,500 articles, and under his leadership the site’s audience has grown more than tenfold to 13 million unique visitors per month, with more than 3.6 million followers across social media sites as of June 2011.
Ostrow has been frequently quoted by numerous mainstream media outlets including The New York Times, The Wall Street Journal, The Washington Post, USA Today and The Times of London among others. He is a frequent guest on CNN, Bloomberg and NPR.
Adam Ostrow | Speaker | TED.com