TED@NYC
Sally Kohn: Don't like clickbait? Don't click
Sallz Kohn: Ne volite linkove mamce? Ne klikajte
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Ne čini li vam se da je mnogo online stranica prešlo preko izvještavanja prema otvorenom poticanju vašeg ogorčenja (i pregledu stranica)? Analitičarka vijesti Sally Kohn predlaže — nemojte se baviti vijestima koje izgledaju kao da vas žele naljutiti. Umjesto toga, dajte svoje cijenjene klikove stranicama s vijestima kojima uistinu vjerujete.
Sally Kohn - Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio
Double-click the English transcript below to play the video.
00:12
So recently,
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Nedavno su
00:14
some white guys and some black women
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neki bijelici i neke crnkinje
00:17
swapped Twitter avatars, or pictures online.
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zamijenili avatare,
online slike na Twitteru.
online slike na Twitteru.
00:19
They didn't change their content,
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Nisu zamijenili sadržaj,
00:21
they kept tweeting the same as usual,
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nastavili su tweetati kao i obično,
00:22
but suddenly, the white guys noticed
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ali odjednom, bijelci su primjetili
00:25
they were getting called the n-word all the time
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da ih se zove c-riječju cijelo vrijeme
00:27
and they were getting the worst kind of online abuse,
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i bili su zlostavljani online
na najgori mogući način,
na najgori mogući način,
00:30
whereas the black women all of a sudden
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dok su crnkinje odjednom primijetile
00:32
noticed things got a lot more pleasant for them.
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da stvari postaju ugodnije za njih.
00:35
Now, if you're my five-year-old,
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Dakle, da ste moja petogodišnja kćer
00:37
your Internet consists mostly of puppies and fairies
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Internet bi vam
sadržavao uglavnom psiće i vile
sadržavao uglavnom psiće i vile
00:41
and occasionally fairies riding puppies.
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i ponekad vile koje jašu psiće.
00:43
That's a thing. Google it.
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To postoji. Googlajte.
00:46
But the rest of us know that the Internet
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Ali mi ostali znamo da internet može biti
00:48
can be a really ugly place.
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zaista ružno mjesto.
00:51
I'm not talking about the kind of colorful debates
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Pritom ne mislim na vesele debate
00:54
that I think are healthy for our democracy.
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koje su, po mom mišljenju,
zdrave za demokraciju.
zdrave za demokraciju.
00:56
I'm talking about nasty personal attacks.
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Govorim o neugodnim osobnim napadima.
00:59
Maybe it's happened to you, but it's at least
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Možda se dogodilo i vama, ali je barem
01:01
twice as likely to happen, and be worse,
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dvostruko veća vjerojatnost
da se dogodi, i bude gore,
da se dogodi, i bude gore,
01:04
if you're a woman, a person of color, or gay,
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ako ste žena, osoba druge rase ili gay,
01:06
or more than one at the same time.
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ili, istovremeno više
od jednog navedenog
od jednog navedenog
01:08
In fact, just as I was writing this talk,
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Zapravo, pišući ovaj govor
01:11
I found a Twitter account called @SallyKohnSucks.
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naišla sam na Twitter račun
@SallyKohnSucks.
@SallyKohnSucks.
01:16
The bio says that I'm a
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Opis kaže da sam
01:19
"man-hater and a bull dyke and the only
thing I've ever accomplished with my career
thing I've ever accomplished with my career
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"osoba koja mrzi muškarce i bik lezbijka
a jedino što sam postigla karijeri
a jedino što sam postigla karijeri
01:22
is spreading my perverse sexuality."
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jest širenje moje perverzne seksualnosti".
01:25
Which, incidentally, is only a third correct.
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Od čega je samo trećina točno.
01:27
I mean, lies! (Laughter)
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Mislim, laži! (Smijeh!)
01:33
But seriously, we all say we hate this crap.
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Ali ozbiljno, svi kažemo
da mrzimo te glupost.
da mrzimo te glupost.
01:35
The question is whether you're willing to make
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Pitanje je jeste li spremni
01:36
a personal sacrifice to change it.
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osobno se žrtovati da biste to promijenili.
01:40
I don't mean giving up the Internet.
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Ne mislim odreći se Interneta.
01:41
I mean changing the way you click,
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Mislim na način na koji klikate,
01:44
because clicking is a public act.
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jer klikanje je javni čin.
01:47
It's no longer the case
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Više nije slučaj da
01:48
that a few powerful elites control all the media
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nekoliko moćnih elita kontrolira medije,
01:51
and the rest of us are just passive receivers.
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a mi ostali smo samo pasivni primatelji.
01:53
Increasingly, we're all the media.
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Sve više, sami postajemo mediji.
01:56
I used to think, oh, okay, I get dressed up,
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Mislila sam, ah, dobro, obučem se,
01:59
I put on a lot of makeup,
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stavim dosta šminke,
02:01
I go on television, I talk about the news.
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odem na televiziju, govorim o novostima.
02:03
That is a public act of making media.
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To je javni čin stvaranja medija.
02:06
And then I go home and I browse the web
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I onda odem doma, pregledavam web
02:08
and I'm reading Twitter,
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i čitam Twitter,
02:09
and that's a private act of consuming media.
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a to je privatni čin konzumiranja medija.
02:11
I mean, of course it is. I'm in my pajamas.
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Mislim, naravno da jest. U pidžami sam.
02:14
Wrong.
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Krivo.
02:16
Everything we blog, everything we Tweet,
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Sve što objavljujemo na blogu, tweetamo,
02:18
and everything we click
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i sve na što kliknemo
02:21
is a public act of making media.
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jest javni čin stvaranja medija.
02:24
We are the new editors.
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Mi smo novi urednici.
02:26
We decide what gets attention
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Mi odlučujemo što privlači pažnju
02:28
based on what we give our attention to.
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na temelju toga čemu mi dajemo pažnju.
02:31
That's how the media works now.
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Tako mediji funkcioniraju.
02:32
There's all these hidden algorithms that decide
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Postoje skriveni algoritmi koji odlučuju
02:34
what you see more of and what we all see more of
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što više gledaš i što svi gledamo više
02:37
based on what you click on,
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na temelju toga na što kliknemo,
02:38
and that in turn shapes our whole culture.
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a to za uzvrat oblikuje našu cjelokupnu kulturu.
02:42
Over three out of five Americans think we have
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Tri od pet Amerikanaca misli da imamo
02:44
a major incivility problem in our country right now,
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veliki problem neuljudnosti u našoj zemlji trenutno,
02:48
but I'm going to guess that at least three out of five
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ali ću pretpostaviti da barem tri od pet
02:50
Americans are clicking on the same insult-oriented,
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Amerikanaca klikaju na isto,
uvredama orjentirano,
uvredama orjentirano,
02:54
rumor-mongering trash that feeds
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glasinama raspirivano smeće koje hrani
02:56
the nastiest impulses in our society.
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najpodmuklije impulse našeg društva.
02:59
In an increasingly noisy media landscape,
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U sve bučnijem medijskom okruženju
03:03
the incentive is to make more noise to be heard,
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potiče se biti što
bučniji da biste se čuli,
bučniji da biste se čuli,
03:07
and that tyranny of the loud
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a ta tiranija buke
03:10
encourages the tyranny of the nasty.
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potiče tiraniju podmuklosti.
03:13
It does not have to be that way.
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Ne mora biti tako.
03:16
It does not.
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Ne mora.
03:17
We can change the incentive.
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Možemo promijeniti poticaj.
03:20
For starters, there are two things we can all do.
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Za početak, dvije stvari možemo učiniti.
03:22
First, don't just stand by the sidelines
when you see someone getting hurt.
when you see someone getting hurt.
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Prvo, nemoj samo stajati sa strane
kada vidiš da je netko povrijeđen.
kada vidiš da je netko povrijeđen.
03:26
If someone is being abused online, do something.
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Ako je netko zlostavljan
online, poduzmi nešto.
online, poduzmi nešto.
03:30
Be a hero. This is your chance.
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Budi heroj. Ovo je tvoja prilika.
03:32
Speak up. Speak out. Be a good person.
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Budi glasan. Progovori. Budi dobra osoba.
03:34
Drown out the negative with the positive.
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Utopi negativno s pozitivnim.
03:36
And second, we've got to stop clicking
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I drugo, moramo prestati kilkati
03:40
on the lowest-common-denominator, bottom-feeding
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na najniže zajedničke nazivnike, linkove mamce
03:42
linkbait.
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koji se hrane na dnu lanca.
03:43
If you don't like the 24/7 all Kardashian
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Ako ne volite 24/7 sve o Kardashianima
03:47
all the time programming,
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cjelodnevni program,
03:49
you've got to stop clicking on the stories
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morate prestati klikati na priče
03:51
about Kim Kardashian's sideboob.
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o ispaloj sisi Kim Kardashian.
03:55
I know you do it. (Applause)
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Znam da to radite. (Pljesak)
03:57
You too, apparently.
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I ti, navodno.
03:59
I mean, really, same example:
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Mislim, stvarno, na primjer:
04:00
if you don't like politicians calling each other names,
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ako vam se ne sviđa da političari
jedni druge zovu ružnim imenima,
jedni druge zovu ružnim imenima,
04:03
stop clicking on the stories
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prestanite klikati na priče o tome
04:05
about what one guy in one party called
the other guy in the other party.
the other guy in the other party.
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kako je neki tip iz jedne stranke
nazvao drugog tipa iz druge.
nazvao drugog tipa iz druge.
04:08
Clicking on a train wreck just pours gasoline on it.
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Klikanjem se samo dodaje ulje na vatru.
04:10
It makes it worse, the fire spreads.
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Pogoršava stvari, vatra se širi.
04:12
Our whole culture gets burned.
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Cijela se kultura opeče.
04:16
If what gets the most clicks wins,
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Ako pobjeđuje ono s najviše klikova,
04:20
then we have to start shaping the world we want
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tada moramo početi
oblikovati svijet koji želimo
oblikovati svijet koji želimo
04:22
with our clicks,
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svojim klikovima,
04:24
because clicking is a public act.
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jer klikanje je javni čin.
04:28
So click responsibly. Thank you.
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Zato, klikajte odgovorno. Hvala vam.
04:31
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Sally Kohn - Political punditSally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone.
Why you should listen
Sally Kohn has a powerful vision for a more united United States. She's a columnist and a political commentator for CNN, and she is working on a book about hate that will be published in the spring of 2018. As a former contributor to Fox News, this progressive lesbian sparred with some of the most conservative minds on television and has sifted through hundreds of letters of hate mail a day. But she deeply believes in finding our common humanity, political differences aside. Before we can achieve political correctness, we must first establish emotional correctness — and this will ignite conversations that lead to real change.
Kohn has appeared on Fox, MSNBC and CNN and has written for The Daily Beast, Salon, The Atlantic and TIME Magazine.
Sally Kohn | Speaker | TED.com