Giorgia Lupi: How we can find ourselves in data
Джорджия Лупи: Как мы можем найти себя в данных
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas. Full bio
Double-click the English transcript below to play the video.
for every waking hour ...
воспоминания об отце,
avoided the worries and anxieties.
волнений и тревог.
than from this other one,
чем из следующей,
probably more familiar with
более знакомые вам изображения.
on your phone right now.
сейчас есть у вас в телефоне.
of your sleep --
я работаю с данными.
визуализации данных.
to make information accessible
доступного преподнесения информации
and their true potential,
и их истинный потенциал,
have to forget about them
just a tool we use to represent reality.
которым мы изображаем реальность.
as a placeholder for something else,
как заменитель чего-то,
this personally.
to be interested in politics,
чтобы интересоваться политикой,
Silvio Berlusconi,
for the moderate right.
от умеренно-правых.
for the Democratic Party.
от Демократической партии.
that Berlusconi could get elected --
что Берлускони может быть избран,
he knew nobody who voted for him.
ни одного человека, голосовавшего за него.
a completely distorted image of reality.
совершенно искажённую картину реальности.
pretty limited and skewed,
достаточно ограниченными и искажёнными,
I thought, I lived in a bubble,
я жила как будто в пузыре,
to see outside of it.
outcome for the presidential election.
о возможном исходе президентских выборов.
enough information this time,
достаточно информации
the closed circle we lived in --
вне замкнутого пространства, где мы жили.
the data failed us this time --
что данные подвели нас тогда
to two simple percentage numbers
до процентных чисел,
на этих двух числах,
inevitable red and blue map,
неизбежно красно-синюю карту
that there were stories --
behind these numbers.
to my team by this woman.
эта женщина.
с больши́м количеством данных,
one of the most humane stories possible.
одну из самых человечных историй.
Italian woman astronaut,
женщиной-космонавтом из Италии.
перед тем как отправиться
to the International Space Station.
на Международную Космическую Станцию.
with the data of my mission
с данными моей миссии,
International Space Station
космической станции
of live streams from its sensors.
c датчиков МКС.
we could think of --
before the election --
of all these numbers?
in data for the sake of it,
in a teeny box
with your naked eye on a clear night.
невооружённым глазом в чистом ночном небе.
to create a connection
использовать эти данные для общения
looking at her from below.
которые смотрят на неё снизу.
what we called "Friends in Space,"
приложение «Друзья в космосе»,
lets you say "hello" to Samantha
«привет» Саманте
who are online at the same time
left visible marks on the map
видимые отметки на карте,
waving back every day at us
from a very different perspective.
миссии совершенно по-другому.
about our human nature and our curiosity,
про природу человека и любознательность,
were the drive.
of its thousands of users
тысяч пользователей
means designing ways
and the uncountable
и неисчисляемого
felt and directly reconnected
и то, что может быть напрямую связано
and the technology around them
цифрами и технологиями вокруг них
to the stories they represent.
с историями, которые за ними стоят.
с другой женщиной —
the passion and obsession about data.
разделяющей со мной страсть к цифрам.
a very radical experiment,
довольно смелый эксперимент,
для общения только данных
whatsoever to share our data.
для распространения этих данных.
the old-fashioned post office.
to get to know each other --
для того, чтобы узнать друг друга.
shared mundane topics,
мы еженедельно делились событиями —
to the sounds of our surroundings.
до звуков окружающего пространства.
that we would then manually hand draw
мы затем записывали от руки
send from London to New York,
по почте из Лондона в Нью-Йорк,
where she lives.
is the data drawing,
располагалась инфографика,
of the other person, of course,
to interpret our drawing.
a pretty cold and impersonal topic.
и безличностную тему.
check the time in a week?
that I checked the time,
сколько раз я узнавала время.
and different hours chronologically --
и в хронологическом порядке —
about these moments.
ко всем этим моментам.
indicate why I was checking the time --
означают, почему я смотрела на время.
or just casually glance at the clock?
или просто взглянула мельком?
of my days and my personality
и моей личности
to discover and reveal, for example,
можно обнаружить, например,
прихожу вовремя.
collecting our data manually
собирали данные вручную
that computers cannot gather --
на нюансах, которые не соберёт компьютер,
and the words we use,
особенностей мышления, используемых слов
we said and were received,
сказанные нами и нам
mostly people that I don't know.
людей, которых не знаю.
to waitresses and waiters,
благодарит официанток и официантов,
the people who are close to me.
благодарит близких людей.
and counting these types of actions
своих действий
in tune with ourselves,
and our surroundings.
к своему поведению и окружению.
connected at a very deep level
очень хорошо узнали друг друга
we put ourselves in these numbers,
мы рассказывали этими цифрами о себе,
of our very personal stories to them.
из наших личных историй.
to make them truly meaningful
сделать их значимыми
to start drawing your personal data,
графики с личной информацией
из-за океана.
обратить внимание на данные.
will never give us a solution.
это не решение проблемы.
the right amount of context
and intricate reality.
could be reduced
only through models and algorithms
через шаблоны и алгоритмы,
at the center of their view of the world.
была человеческая природа, а не Бог.
needs to happen
должно произойти
treated like a God --
как к божеству —
for our present and our future.
нашего настоящего и будущего.
that I shared with you today
representative of our human nature
данных, представляющей природу человека
mislead us anymore,
to include empathy, imperfection
для включения эмпатии, несовершенства
analyze and display them.
различных данных.
only to become more efficient,
не для эффективности,
to become more humane.
ABOUT THE SPEAKER
Giorgia Lupi - Information designerGiorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.
Why you should listen
What sets Giorgia Lupi apart is her humanistic approach to the world of data.
Her work frequently crosses the divide between digital, print and handcrafted representations of information: primarily, she draws with data. She has a passion for and obsession with data, the material she uses to tell stories, and the lens through which she sees the world.
Data are often considered to be very impersonal, boring and clinical, but Lupi's work proves the opposite. She makes sense of data with a curious mind and a heterogeneous arsenal, which ranges from digital technology to exhausting and repetitive manual labor. She believes we will ultimately unlock the full potential of data only when we embrace their nature, and make them part of our lives, which will inevitably make data more human in the process.
Trained as an architect, Lupi has always been driven by opposing forces: analysis and intuition, logic and beauty, numbers and images. True to these dichotomies, in 2011 she started both her own company and studying for a PhD. She earned her ddoctorate in design at Politecnico di Milano, where she focused on information mapping, and she is now the design director and co-founder of Accurat, a global, data-driven research, design and innovation firm with offices in Milan and New York. She relocated from Italy to New York City, where she now lives.
Thanks to her work and research, Giorgia is a prominent voice in the world of data. She has spoken at numerous events, universities and institutions around the world, including the Museum of Modern Art, the Guggenheim Museum, PopTech Conference, Eyeo Festival, Fast Company Innovation by Design, New York University, Columbia University and the New York Public Library. She has been featured in major international outlets such as the New York Times, The Guardian, the Washington Post, NPR, BBC, TIME magazine, National Geographic, Scientific American, Popular Science, Wired, Vogue, Vanity Fair, Monocle and more. Her work has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the New York Hall of Science and the Storefront for Art and Architecture in New York; at the Triennale Design Museum and the Design Week in Milan, among others.
With her company, Accurat, she has worked with major international clients including IBM, Google, Microsoft, the United Nations, the World Health Organization, the World Economic Forum, the European Union, the Louis Vuitton-Moet-Hennessy Group, Fiat Chrysler Automobiles, J.P. Morgan Asset Management, Unicredit Group and KPMG Advisory.
Giorgia is the co-author of Dear Data, an aspirational hand-drawn data visualization book that explores the more slippery details of daily life through data, revealing the patterns that inform our decisions and affect our relationships.
Her work is part of the permanent collection of the Museum of Modern Art.
Giorgia Lupi | Speaker | TED.com