ABOUT THE SPEAKER
Jacqueline Novogratz - Investor and advocate for moral leadership
Jacqueline Novogratz works to enable human flourishing. Her organization, Acumen, invests in people, companies and ideas that see capital and networks as means, not ends, to solving the toughest issues of poverty.

Why you should listen

Jacqueline Novogratz writes: "I want to build a movement in which we define success based on the amount of human energy we release in the world.

"I started my career on Wall Street and soon discovered that markets are efficient, but by themselves they too often overlook or exploit the poor. So I moved to Rwanda in 1986 to help found the country’s first micro-finance bank. There I saw the humanitarian ethos of philanthropy, and also how often top-down solutions too often create dependency, the opposite of dignity. Through 30 years of working on solutions to poverty, I have come to redefine it for myself, seeing it not as how much income a person earns, but how free they are to make their own choices and decisions, how much agency they have over their own lives.

Acumen was founded to change the way the world tackles poverty in 2001. Our mission was simple – to raise philanthropy and invest it as patient capital – long-term investment in intrepid entrepreneurs willing to go where markets and government had failed the poor. We enable companies to experiment and fail, never wavering from a commitment to stand with the poor, yet understanding that profitability is necessary for sustainable solutions. We’ve invested more than $110M across South Asia, Africa, Latin America and the US, and have seen entire sectors disrupted and hundreds of millions served.

The work also taught that it was critical to invest in talent. To date, we’ve supported nearly 400 Acumen Fellows across lines of race, class, ethnicity, religion and ideology. They are a beautiful group, full of vision and grit, and a determination to do what is right, not easy. The group itself enables individual leaders to endure the loneliness that is part of the work.

And then we measure what matters rather than just what we can count. Take this all together and you see our mission to do what it takes to build a world in which all of us have the chance to dream and to flourish, not from a place of easy sentimentality but through a commitment to using the tools of capitalism and the attributes of moral leadership to focus on doing what it takes, and no less.

More profile about the speaker
Jacqueline Novogratz | Speaker | TED.com
TED2009

Jacqueline Novogratz: An escape from poverty

Žaklin Novograc o bekstvu iz siromaštva

Filmed:
1,298,963 views

Žaklin Novograc (Jacqueline Novogratz) predstavlja dirljivu priču o susretu sa bivšom prostitutkom Džejn, u Najrobijskoj siromašnoj četvrti, čiji su se snovi o bekstvu iz siromaštva, o tome da postane lekar i da se uda, ostvarili na neočekivan način.
- Investor and advocate for moral leadership
Jacqueline Novogratz works to enable human flourishing. Her organization, Acumen, invests in people, companies and ideas that see capital and networks as means, not ends, to solving the toughest issues of poverty. Full bio

Double-click the English transcript below to play the video.

00:12
I've been workingрад on issuesпитања of povertyсиромаштво for more than 20 yearsгодине,
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Radim na problemima siromaštva više od 20 godina,
00:16
and so it's ironicIronično that the problemпроблем that and questionпитање that I mostнајвише grapplehvataljka with
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i ironično je da su i problem i pitanje sa kojim se najviše borim
00:21
is how you actuallyзаправо defineдефинисати povertyсиромаштво. What does it mean?
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upravo definisanje pojma siromaštva. Šta to znači?
00:24
So oftenчесто, we look at dollarдолар termsуслови --
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Vrlo često na to gledamo kroz novac -
00:26
people makingстварање lessмање than a dollarдолар or two or threeтри a day.
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ljudi koji zarađuju manje od jednog, dva ili tri dolara na dan.
00:28
And yetјош увек the complexityсложеност of povertyсиромаштво really has to look at
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Ipak, složenost siromaštva kaže da je
00:33
incomeприход as only one variablePromenljiva.
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zarada samo jedan aspekt.
00:35
Because really, it's a conditionстање about choiceизбор,
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Jer zapravo, to je uslov za mogućnost izbora
00:37
and the lackнедостатак of freedomслобода.
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i nedostatak slobode.
00:39
And I had an experienceискуство that really deepenedprodubila and elucidatedelucidated for me
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I imala sam iskustvo koje je zaista produbilo i razjasnilo
00:42
the understandingразумевање that I have.
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moje postojeće razumevanje.
00:44
It was in KenyaKenija, and I want to shareОбјави it with you.
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Bilo je to u Keniji i želim to da podelim sa vama.
00:46
I was with my friendпријатељ SusanSusan MeiselasMeiselas, the photographerфотограф,
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Bila sam sa svojom prijateljicom Suzan Majzelas, fotografkinjom,
00:48
in the MathareMethar ValleyDolina slumsprepuste.
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u siromašnoj četvrti Matari Veli.
00:50
Now, MathareMethar ValleyDolina is one of the oldestnajstariji slumsprepuste in AfricaAfrika.
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Sada, Matari Veli je jedna od najstarijih siromašnih četvrti u Africi.
00:53
It's about threeтри milesмиља out of NairobiNairobi,
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Udaljena je oko 5 kilometara od Najrobija,
00:55
and it's a mileмиље long and about two-tenths0,2 of a mileмиље wideшироко,
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i duga je oko jednog i po kilometra, a široka oko dvesta metara,
00:58
where over halfпола a millionмилиона people
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gde više od pola miliona ljudi
01:00
liveживи crammedцраммед in these little tinTin shackskoliba,
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živi nagurano u ovim malim straćarama od kalaja,
01:02
generationгенерације after generationгенерације, rentingiznajmljivanje them,
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iz generacije u generaciju, iznajmljujući ih,
01:05
oftenчесто eightосам or 10 people to a roomсоба.
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često osam do 10 ljudi u jednoj sobi.
01:07
And it's knownпознат for prostitutionпроституција, violenceнасиље, drugsдроге:
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I poznata je po prostituciji, nasilju, drogama.
01:13
a hardтешко placeместо to growрасту up.
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Teško mesto za odrastanje.
01:15
And when we were walkingХодање throughкроз the narrowузак alleyssokacima,
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I dok smo šetali kroz uske ulice,
01:17
it was literallyбуквално impossibleнемогуће not to stepкорак in the
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bukvalno je bilo nemoguće ne zagaziti u
01:20
rawсирово sewageканализација and the garbageсмеће alongsiderame uz rame sa the little homesдомови.
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sirovu kanalizaciju i đubre pored malih domova.
01:24
But at the sameисти time it was alsoтакође
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Ali u isto vreme, bilo je
01:26
impossibleнемогуће not to see the humanљудско vitalityвиталност,
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nemoguće ne videti ljudsku vitalnost,
01:29
the aspirationaspiracija and the ambitionамбиција of the people who liveживи there:
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aspiraciju i ambiciju ljudi koji tamo žive.
01:32
womenЖене washingпрање theirњихова babiesбебе, washingпрање theirњихова clothesОдећа, hangingвешање them out to dryСУВ.
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Žene kupaju svoju decu, peru odeću, kače ih da se suše.
01:35
I metиспуњен this womanжена, MamaMama RoseRose,
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Upoznala sam tu ženu, Mamu Rouz,
01:37
who has rentedизнајмљен that little tinTin shackсхацк for 32 yearsгодине,
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koja iznajmljuje tu malenu straćaru već 32 godine,
01:40
where she livesживи with her sevenседам childrenдеца.
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u kojoj živi sa svoje sedmoro dece.
01:42
FourČetiri sleepспавај in one twinблизанац bedкревет,
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Četvoro spava u bračnom krevetu,
01:44
and threeтри sleepспавај on the mudблато and linoleumod linoleuma floorпод.
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a troje spava na podu od blata i linoleuma.
01:47
And she keepsзадржава them all in schoolшкола by sellingпродаја waterвода from that kioskкиоск,
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A ona ih sve održava u školi prodajući vodu sa tog kioska,
01:51
and from sellingпродаја soapсапун and breadхлеб from the little storeпродавница insideу.
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i prodajući sapun i hleb u toj malenoj prodavnici unutra.
01:55
It was alsoтакође the day after the inaugurationинаугурација,
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Bio je to takođe dan posle inaguracije,
01:57
and I was remindedподсетио how MathareMethar is still connectedповезан to the globeглобус.
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i podsetila sam se kako je Matari i dalje povezan sa svetom.
02:01
And I would see kidsклинци on the streetулица cornersuglove,
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I videla bih decu po ćoškovima ulica,
02:03
and they'dони би say "ObamaObama, he's our brotherбрате!"
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a ona bi rekla, " Obama, on je naš brat!"
02:05
And I'd say "Well, Obama'sObamin my brotherбрате, so that makesчини you my brotherбрате too."
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Odgovorila bih, "Pa, Obama je moj brat, što vas takođe čini mojom braćom."
02:08
And they would look quizzicallyquizzically, and then be like, "HighVisoko fiveпет!"
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Upitno bi me pogledali, ali bi onda rekli, "Baci kosku!"
02:12
And it was here that I metиспуњен JaneJane.
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I tu sam upoznala Džejn.
02:15
I was struckударио immediatelyодмах by the kindnessljubaznost and the gentlenessblagost in her faceлице,
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Odmah sam bila pogođena dobrotom i nežnošću na njenom licu,
02:18
and I askedпитао her to tell me her storyприча.
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i zamolila sam je da mi ispriča svoju priču.
02:21
She startedпочела off by tellingговорећи me her dreamсан. She said, "I had two.
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Počela je sa svojim snom. Rekla je, "Imala sam dva.
02:24
My first dreamсан was to be a doctorдоктор,
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Prvi san je bio da postanem lekar
02:26
and the secondдруго was to marryоженити се a good man
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a drugi da se udam za dobrog čoveka
02:28
who would stayостани with me and my familyпородица,
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koji će ostati sa mnom i mojom porodicom.
02:30
because my motherмајка was a singleједно momмама,
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Jer je moja majka bila samohrana,
02:32
and couldn'tније могао affordприушти to payплатите for schoolшкола feesнакнаде.
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i nije mogla da priušti školovanje.
02:34
So I had to give up the first dreamсан, and I focusedфокусиран on the secondдруго."
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Tako da sam morala da se odreknem prvog sna i fokusirala sam se na drugi."
02:38
She got marriedожењен when she was 18, had a babyбеба right away.
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Udala se sa 18, odmah rodila bebu.
02:41
And when she turnedокренуо се 20, foundнашао herselfона сама pregnantтрудна with a secondдруго childдете,
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I kada je napunila 20, čekala je drugo dete,
02:45
her momмама diedумро and her husbandмуж left her -- marriedожењен anotherдруги womanжена.
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njena majka je umrla, a muž je ostavio - oženio se drugom ženom.
02:49
So she was again in MathareMethar, with no incomeприход, no skillвештина setкомплет, no moneyновац.
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Dakle, pnovo se našla u Matariju, bez prihoda, veština, novca.
02:53
And so she ultimatelyна крају turnedокренуо се to prostitutionпроституција.
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Tako da je na kraju počela sa prostituisanjem.
02:56
It wasn'tније organizedорганизован in the way we oftenчесто think of it.
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To nije bilo organizovano na način na koji često o tome mislimo.
02:58
She would go into the cityград at night with about 20 girlsдевојке,
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Otišla bi noću u grad sa oko 20 devojaka,
03:01
look for work, and sometimesпонекад come back with a fewнеколико shillingsшилинга,
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u potrazi za poslom i ponekad se vraćala sa par šilinga,
03:04
or sometimesпонекад with nothing.
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ili nekad ni sa tim.
03:06
And she said, "You know, the povertyсиромаштво wasn'tније so badлоше. It was the humiliationponiženje
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Rekla je, "Znaš, siromaštvo nije bilo toliko loše. Već poniženje
03:09
and the embarrassmentсрамота of it all."
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i sramota svega toga."
03:11
In 2001, her life changedпромењено.
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Tokom 2001. njen život se promenio.
03:15
She had a girlfriendдевојка who had heardслушао about this organizationорганизација, JamiiJamii BoraBora,
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Imala je prijateljicu koja je čula za organizaciju "Džami Bora",
03:19
that would lendPozajmi moneyновац to people no matterматерија how poorлоше you were,
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koja je pozajmljivala novac ljudima, bez obzira na to koliko su bili siromašni,
03:22
as long as you providedобезбеђени a commensurateproporcionalno amountизнос in savingsштедња.
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sve dok obezbede proporcionalnu sumu u obliku štednje.
03:26
And so she spentпотрошено a yearгодине to saveсачувати 50 dollarsдолара,
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I tako je ona provela godinu dana pokušavajući da uštedi 50 dolara,
03:29
and startedпочела borrowingзадуживање, and over time she was ableу могуцности to buyкупити a sewingљivenje machineмашина.
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i počela da pozajmljuje i tokom vremena uspela je da kupi mašinu za šivenje.
03:34
She startedпочела tailoringkrojenje.
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Počela je da se bavi šivenjem.
03:35
And that turnedокренуо се into what she does now,
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I to se pretvorilo u ono čime se danas bavi,
03:38
whichкоја is to go into the secondhandiz druge ruke clothingодећа marketsтржишта,
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a to je da odlazi u radnje sa robom iz druge ruke,
03:40
and for about threeтри dollarsдолара and 25 centsценти she buysкупује an oldстари ballлопта gownhaljina.
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i za otprilike tri dolara i 25 centi kupi staru balsku haljinu.
03:44
Some of them mightМожда be onesоне you gaveдала.
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Neke od njih mogu biti one koje ste vi poklonili.
03:46
And she repurposesrepurposes them with frillsnabora and ribbonsvrpce,
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I onda im ona promeni svrhu, naborima i trakama,
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and makesчини these frothyoporo confectionsposlastice that she sellsпродаје to womenЖене
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i pravi tu penušavu konfekciju koju prodaje ženama
03:54
for theirњихова daughter'sћерка SweetSlatko 16 or first HolySveti CommunionPričest --
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koje ih kupuju svojim ćerkama za 16. rođendan ili svetu pričest -
03:58
those milestonesпрекретнице in a life that people want to celebrateславити
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one prekretnice u životu koje ljudi žele da slave
04:01
all alongзаједно the economicекономски spectrumспектар.
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širom ekonomskog spektra.
04:03
And she does really good businessбизнис. In factчињеница, I watchedгледао her
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I ona pravi stvarno dobar posao. Ustvari, posmatrala sam je
04:06
walkходати throughкроз the streetsулице hawkingхокинг. And before you knewзнала it,
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kako šeta ulicama. I pre nego što shvatite,
04:08
there was a crowdгомила of womenЖене around her, buyingкупити these dressesхаљине.
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gomila žena bi se stvorila oko nje i kupovala bi ove haljine.
04:12
And I reflectedodraz, as I was watchingгледа her sellпродати the dressesхаљине,
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I shvatila sam, dok sam posmatrala kako prodaje te haljine
04:15
and alsoтакође the jewelryнакит that she makesчини,
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i nakit koji je napravila,
04:17
that now JaneJane makesчини more than fourчетири dollarsдолара a day.
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da sada Džejn zarađuje više od četiri dolara na dan.
04:20
And by manyмноги definitionsдефиниције she is no longerдуже poorлоше.
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I prema mnogim definicijama, ona više nije siromašna.
04:23
But she still livesживи in MathareMethar ValleyDolina.
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Ali i dalje živi u Matari Veliju.
04:25
And so she can't moveпотез out.
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I ne može da se odseli.
04:28
She livesживи with all of that insecurityнесигурност,
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Živi sa svom nesigurnošću,
04:30
and in factчињеница, in JanuaryJanuara, duringу току the ethnicетнички riotsнемири,
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i ustvari, u januaru, tokom etničkih nemira,
04:33
she was chasedjurio from her home and had to find a newново shackсхацк
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bila je isterana iz svog doma i morala je da nađe novu straćaru
04:35
in whichкоја she would liveживи.
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u kojoj bi živela.
04:37
JamiiJamii BoraBora understandsразуме that and understandsразуме
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Jami Bora to razume. I razume
04:39
that when we're talkingпричају about povertyсиромаштво,
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da kada govorimo o siromaštvu,
04:41
we'veми смо got to look at people all alongзаједно the economicекономски spectrumспектар.
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moramo da gledamo ljude iz celokupnog ekonomskog spektra.
04:44
And so with patientпацијент capitalглавни град from AcumenPronicljivost and other organizationsорганизације,
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I tako, sa strpljivim kapitalom Akumena i drugih organizacija,
04:47
loanskrediti and investmentsинвестиције that will go the long termтермина with them,
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pozajmicama i ulaganjima na duži rok,
04:50
they builtизграђен a low-costјефтин housingстановање developmentразвој,
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izgradili su jeftino socijalno naselje,
04:54
about an hourсат outsideспоља NairobiNairobi centralцентрално.
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oko sat vremena udaljeno od centralnog Najrobija.
04:58
And they designedдизајниран it from the perspectiveперспектива of
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I dizajnirali su ga iz perspektive
05:00
customersкупци like JaneJane herselfона сама,
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korisnika poput Džejn,
05:02
insistingинсистирајући on responsibilityодговорност and accountabilityодговорност.
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insistirajući na odgovornosti.
05:04
So she has to give 10 percentпроценат of the mortgageхипотека --
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Tako da ona mora da da 10 posto od svoje hipoteke -
05:08
of the totalукупно valueвредност, or about 400 dollarsдолара in savingsштедња.
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od ukupne vrednosti ili oko 400 dolara ušteđevine.
05:12
And then they matchутакмица her mortgageхипотека to what she paidплаћени in rentзакуп for her little shantyсханти.
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I onda porede njenu hipoteku sa onim što je platila iznajmljujući svoju malu straćaru.
05:17
And in the nextследећи coupleпар of weeksнедељама, she's going to be
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I u sledećih nekoliko nedelja biće među
05:19
amongмеђу the first 200 familiesпородице to moveпотез into this developmentразвој.
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prvih 200 porodica koje će se useliti u ovo naselje.
05:22
When I askedпитао her if she fearedбојао anything,
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Kada sam je upitala da li se nečega boji,
05:26
or whetherда ли је she would missГоспођица anything from MathareMethar,
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ili da li će joj nešto iz Matarija nedostajati,
05:28
she said, "What would I fearбојати се
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rekla je, "Čega da se bojim,
05:30
that I haven'tније confrontedсуочени alreadyвећ?
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a da se sa tim nisam već susrela?
05:32
I'm HIVHIV-A positiveпозитивно. I've dealtрешио with it all."
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Ja sam HIV pozitivna. Izborila sam se sa svim."
05:36
And she said, "What would I missГоспођица?
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I rekla je, "Šta da mi nedostaje?
05:39
You think I will missГоспођица the violenceнасиље or the drugsдроге? The lackнедостатак of privacyprivatnost?
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Misliš da će mi nedostajati nasilje ili droga? Nedostatak privatnosti?
05:42
Do you think I'll missГоспођица not knowingзнајући if my childrenдеца are going to come home
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Misliš da će mi nedostajati činjenica da ne znam da li će se moja deca vratiti kući
05:44
at the endкрај of the day?" She said "If you gaveдала me 10 minutesминута
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na kraju dana?" Rekla je, "Da mi daš 10 minuta
05:46
my bagsторбе would be packedупакован."
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moje torbe bi bile spakovane."
05:48
I said, "Well what about your dreamsснове?"
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Rekla sam, "Ali šta je sa tvojim snovima?"
05:51
And she said, "Well, you know,
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i odgovorila je, "Pa, znaš,
05:53
my dreamsснове don't look exactlyбаш тако like I thought they would when I was a little girlдевојка.
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moji snovi ne izgledaju tačno onako kako sam mislila kada sam bila mala.
05:57
But if I think about it, I thought I wanted a husbandмуж,
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Ali ako razmišljam o tome, mislila sam da želim muža,
06:01
but what I really wanted was a familyпородица
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ali ono što sam zapravo htela je porodica
06:04
that was lovingљубави. And I fiercelyžestoko love my childrenдеца, and they love me back."
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puna ljubavi. I strašno volim svoju decu i ona vole mene."
06:08
She said, "I thought that I wanted to be a doctorдоктор,
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Rekla je, "Mislila sam da želim da budem lekar,
06:11
but what I really wanted to be was somebodyнеко
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ali zapravo sam želela sa budem neko
06:13
who servedсервирано and healedzarasla and curedizlečio.
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ko pomaže, leči i brine.
06:16
And so I feel so blessedблагословен with everything that I have,
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I osećam se balgosloveno sa svim što imam,
06:19
that two daysдана a weekНедеља I go and I counselадвокат HIVHIV-A patientsпацијенти.
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da dva puta nedeljno savetujem pacijente sa HIV-om.
06:23
And I say, 'Look' Pogledaj at me. You are not deadмртав.
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I kažem, "Pogledaj me. Nisi mrtav.
06:26
You are still aliveжив. And if you are still aliveжив you have to serveслужи.'"
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Još uvek si živ. Ako si živ, moraš da služiš."
06:29
And she said, "I'm not a doctorдоктор who givesдаје out pillsпилуле.
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I još je rekla, "Nisam lekar koji daje pilule.
06:33
But maybe me, I give out something better
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Ali možda ja dajem nešto mnogo bolje
06:35
because I give them hopeнадати се."
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jer im dajem nadu."
06:37
And in the middleсредина of this economicекономски crisisкриза,
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I usred ove ekonomske krize,
06:41
where so manyмноги of us are inclinedsklon to pullповући in
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gde su mnogi od nas skloni da se povuku
06:44
with fearбојати се, I think we're well suitedодговара to
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u strahu, mislim da smo mi pogodni da
06:48
take a cueцуе from JaneJane and reachдостигнути out,
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poslušamo Džejnin savet i da krenemo,
06:51
recognizingпрепознаје that beingбиће poorлоше doesn't mean beingбиће ordinaryобичан.
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i prepoznamo da biti siromašan ne znači biti običan.
06:55
Because when systemsсистема are brokenсломљен,
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Jer kada su sistemi slomljeni,
06:57
like the onesоне that we're seeingвиди around the worldсвет,
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poput onih koje viđamo širom sveta,
06:59
it's an opportunityприлика for inventionизум and for innovationиновације.
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to je mogućnost za izume i inovacije.
07:02
It's an opportunityприлика to trulyзаиста buildизградити a worldсвет
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To je prilika da istinski izgradimo svet
07:05
where we can extendпроширити servicesуслуге and productsпроизводи
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gde možemo da proširimo usluge i proizvode
07:08
to all humanљудско beingsбића, so that they can
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na sve ljude, tako da oni mogu
07:11
make decisionsОдлуке and choicesизбори for themselvesсами.
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da donose odluke i da prave sopstvene izbore.
07:13
I trulyзаиста believe it's where dignityдостојанство startsпочиње.
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Istinski verujem da tu počinje dostojanstvo.
07:15
We oweдугује it to the JanesPersa of the worldсвет.
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Dugujemo to svim Džejnama ovog sveta.
07:18
And just as importantважно, we oweдугује it to ourselvesсами.
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I podjednako važno, dugujemo to nama samima.
07:21
Thank you.
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Hvala vam.
07:23
(ApplauseAplauz)
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(aplauz)
Translated by Sandra Gojic
Reviewed by Ivana Korom

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ABOUT THE SPEAKER
Jacqueline Novogratz - Investor and advocate for moral leadership
Jacqueline Novogratz works to enable human flourishing. Her organization, Acumen, invests in people, companies and ideas that see capital and networks as means, not ends, to solving the toughest issues of poverty.

Why you should listen

Jacqueline Novogratz writes: "I want to build a movement in which we define success based on the amount of human energy we release in the world.

"I started my career on Wall Street and soon discovered that markets are efficient, but by themselves they too often overlook or exploit the poor. So I moved to Rwanda in 1986 to help found the country’s first micro-finance bank. There I saw the humanitarian ethos of philanthropy, and also how often top-down solutions too often create dependency, the opposite of dignity. Through 30 years of working on solutions to poverty, I have come to redefine it for myself, seeing it not as how much income a person earns, but how free they are to make their own choices and decisions, how much agency they have over their own lives.

Acumen was founded to change the way the world tackles poverty in 2001. Our mission was simple – to raise philanthropy and invest it as patient capital – long-term investment in intrepid entrepreneurs willing to go where markets and government had failed the poor. We enable companies to experiment and fail, never wavering from a commitment to stand with the poor, yet understanding that profitability is necessary for sustainable solutions. We’ve invested more than $110M across South Asia, Africa, Latin America and the US, and have seen entire sectors disrupted and hundreds of millions served.

The work also taught that it was critical to invest in talent. To date, we’ve supported nearly 400 Acumen Fellows across lines of race, class, ethnicity, religion and ideology. They are a beautiful group, full of vision and grit, and a determination to do what is right, not easy. The group itself enables individual leaders to endure the loneliness that is part of the work.

And then we measure what matters rather than just what we can count. Take this all together and you see our mission to do what it takes to build a world in which all of us have the chance to dream and to flourish, not from a place of easy sentimentality but through a commitment to using the tools of capitalism and the attributes of moral leadership to focus on doing what it takes, and no less.

More profile about the speaker
Jacqueline Novogratz | Speaker | TED.com

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