ABOUT THE SPEAKER
Mena Trott - Blogger; cofounder, Six Apart
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution.

Why you should listen

Time's 2006 Person of the Year is "You," which is to say, everybody: "The many wresting power from the few and helping one another for nothing." The tools of this revolution have come in no small part from Six Apart, a 2002 startup that helped enable the blogging boom with its products. And co-founder Mena Trott, who rose to Internet fame with her own blog, DollarShort, has become a strong voice explaining the role of personal blogging in today's culture.

Trott and her husband Ben developed Movable Type for their own use in 2001, but it became immensely popular and they dove in full-time. By the time they were preparing their blog-hosting service TypePad, investors were knocking on the door. In 2004, the company grew from seven employees to 50, with Mena Trott serving as chief executive, as well as an interface designer. Today, having acquired LiveJournal and introduced rich-media sharing platform Vox, Six Apart's software gives online voice to millions of people and organizations worldwide.

More profile about the speaker
Mena Trott | Speaker | TED.com
TED2006

Mena Trott: Meet the founder of the blog revolution

Mena Trott 谈博客

Filmed:
563,535 views

博客革命发起之母,博客发布系统Movable Type的Mena Trott谈她早期的博客经历,她发现让普通人能够在线分享生活是使世界更友好,联系更紧密的关键。
- Blogger; cofounder, Six Apart
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution. Full bio

Double-click the English transcript below to play the video.

00:25
Over the past过去 couple一对 of days
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在过去的几天里,
00:27
as I've been preparing准备 for my speech言语,
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因为一直在准备今天的演讲
00:29
I've become成为 more and more nervous紧张
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我越发觉得紧张。
00:31
about what I'm going to say and about being存在 on the same相同 stage阶段
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因为我要给你们讲讲我的想法,站在这个舞台上
00:34
as all these fascinating迷人 people.
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这舞台上可站过多少杰出的人啊
00:36
Being存在 on the same相同 stage阶段 as Al Gore血块, who was the first person I ever voted for.
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和戈尔同台演讲啊。他竞选总统时,我为他投出了我人生中的第一票
00:40
And --
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而且
00:42
(Laughter笑声)
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(笑声)
00:45
So I was getting得到 pretty漂亮 nervous紧张 and, you know,
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我越来越紧张了
00:47
I didn't know that Chris克里斯 sits坐镇 on the stage阶段,
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我也没想到Chris会坐在台上
00:49
and that's more nerve神经 wracking年代久远.
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紧张情绪更是有增无减
00:51
But then I started开始 thinking思维 about my family家庭.
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然而我开始想到我的家庭
00:53
I started开始 thinking思维 about my father父亲 and my grandfather祖父
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我想到我的父亲和祖父
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and my great-grandfather曾祖父,
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以及我的曾祖父
00:58
and I realized实现
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我发现
01:00
that I had all of these TedsTEDS
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他们都叫Ted呢
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going through通过 my blood血液 stream --
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我体内就流动着Ted之血-
01:04
(Laughter笑声)
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(笑声)
01:05
-- that I had to
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所以呢,
01:07
consider考虑 this "my element元件."
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我必须考虑到这点优势。
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So, who am I?
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那么我是谁?
01:11
Chris克里斯 kind of mentioned提到 I started开始 a company公司 with my husband丈夫.
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Chris提到我和我丈夫创立了一家公司
01:15
We have about 125 people internationally国际.
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我们约有125名员工遍布世界各地
01:17
If you looked看着 in the book,
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如果你看看书上的介绍
01:19
you saw this,
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你会看到这头像
01:22
which哪一个 I really was appalled by.
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我自己也被吓得不轻
01:25
(Laughter笑声)
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(笑声)
01:28
And because I wanted to impress you all with slides幻灯片,
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我本想些幻灯片作为辅助道具
01:31
since以来 I saw the great presentations简报 yesterday昨天 with graphs,
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可是我昨天看到一些很棒的演讲都是带有图表的
01:33
I made制作 a graph图形 that moves移动,
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于是我也做了个会动的图表
01:36
and I talk about the makeup化妆 of me.
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讲的是我的化妆
01:39
(Laughter笑声)
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(笑声)
01:42
So, besides除了 this freakish滑稽可笑的 thing,
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除了这张搞怪的
01:44
this is my science科学 slide滑动. This is math数学,
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这是我的科学幻灯片,这是数学
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and this is science科学; this is genetics遗传学.
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这张也是科学的,遗传学
01:48
This is my grandmother祖母, and this is where I get this mouth.
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这是我的祖母,我这嘴巴就是从她那遗传来的
01:51
(Laughter笑声)
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(笑声)
01:53
I'm a
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那么
01:55
blogger博客, which哪一个, probably大概 to a lot of you,
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我是个写博客的人
01:57
means手段 different不同 things.
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也许你们对写博客的理解不尽相同
01:59
You may可能 have heard听说 about the Kryptonite氪石 lock
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你们也许听说过Kryptonite防盗锁事件
02:02
brouhaha骚动, where a blogger博客 talked about how you hack,
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之前有人写博客引起过骚动,那个人谈论如何劈开防盗锁
02:05
or break打破 into, a Kryptonite氪石 lock using运用 a ballpoint圆珠笔 pen钢笔,
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或者怎么用圆珠笔开锁
02:08
and it spread传播 all over. Kryptonite氪石 had to adjust调整 the lock,
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这事传得铺天盖地的,Kryptonite公司只好调整他们的防盗锁
02:11
and they had to address地址 it to
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还作了公开说明
02:13
avoid避免 too many许多 customer顾客 concerns关注.
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免得消费者过于忧虑
02:15
You may可能 have heard听说 about RathergateRathergate,
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你们可能听说过拉瑟门事件
02:17
which哪一个 was basically基本上 the result结果 of
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也就是因为
02:19
bloggers博客 realizing实现 that the "th"
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博客者们意识到
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in 111
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111的后缀th
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is not typesettedtypesetted on an old typewriter打字机; it's on Word.
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不是旧式打印机打出来的,而是用Word软件打出来的
02:28
Bloggers博客 exposed裸露 this,
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博客者们揭露这些事
02:30
or they worked工作 hard to expose暴露 this.
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或者说他们正努力揭露这些事
02:33
You know, blogs博客 are scary害怕. This is what you see.
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博客是挺可怕的,你们可能会这么认为
02:35
I see this, and I'm sure scared害怕 --
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我也这么认为
02:38
and I swear发誓 on stage阶段 -- shitless狂妄 about blogs博客,
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站在台上,我得说博客真的挺可怕的
02:41
because this is not something that's friendly友善.
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因为有些博客并不友善
02:44
But there are blogs博客 that are
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但也有其他一些博客
02:46
changing改变 the way we read news新闻 and consume消耗 media媒体, and, you know,
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它们改变我们看待新闻媒体的方式
02:49
these are great examples例子. These people are reaching到达 thousands数千,
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有些很好的例子。一些博客吸引数千名读者
02:52
if not millions百万, of readers读者,
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即使没有数百万那么多
02:54
and that's incredibly令人难以置信 important重要.
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这点非常重要
02:56
During the hurricane飓风,
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在飓风发生的时候
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you had MSNBCMSNBC posting发帖 about the hurricane飓风 on their blog博客,
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人们可以在MSNBC上写博客
03:01
updating更新 it frequently经常. This was possible可能
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时常更新飓风的情况。这成为可能
03:03
because of the easy简单 nature性质 of blogging写博客 tools工具.
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要归功于简易的博客工具
03:06
You have my friend朋友,
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我有一个朋友
03:08
who has a blog博客 on digital数字 --
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他在PDRs上面有个博客
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on PDRs存股证, personal个人 recorders录像机.
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PDRS是个人数码记录的网站
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He makes品牌 enough足够 money, just by running赛跑 ads广告,
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他仅仅靠打广告就赚了足够的钱
03:14
to support支持 his family家庭 up in Oregon俄勒冈.
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养活他在俄勒冈的家人
03:16
That's all he does now, and this is something that
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他现在就做这个
03:18
blogs博客 have made制作 possible可能.
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而这一切是博客帮他实现的
03:20
And then you have something like this, which哪一个 is InterplastINTERPLAST.
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或者有一些机构,比方一个叫Interplast
03:22
It's a wonderful精彩 organization组织 of
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这是个很棒的组织
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people and doctors医生 who go to developing发展 nations国家
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由医生们组成,他们去发展中国家
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to offer提供 plastic塑料 surgery手术 to those who need it.
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去给有需要的人做整形手术
03:31
Children孩子 with cleft裂口 palates口味 will get it,
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那些兔唇的孩子们得到治疗
03:33
and they document文件 their story故事. This is wonderful精彩.
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这些故事也会记录下来。这棒极了。
03:36
I am not that caring爱心.
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我没有那么热心公益
03:39
(Laughter笑声)
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(笑声)
03:42
I talk about myself. That's what I am. I'm a blogger博客.
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我谈论我自己。我是个写博客的人,这就是我。
03:45
I have always decided决定 that I was going to be an expert专家 on one thing,
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我一直想成为某方面的专家
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and I am an expert专家 on this person,
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而我最了解自己了
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and so I write about it.
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所以我就谈自己
03:52
And --
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那么呢
03:53
the short story故事 about my blog博客: it started开始 in 2001. I was 23.
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简单地说,我是在2001年开始写博客的,那年我23岁
03:56
I wasn't happy快乐 with my job工作,
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那时我对自己的工作不满意
03:58
because I was a designer设计师,
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因为我是个设计师
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but I wasn't being存在 really stimulated刺激.
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但我却没有什么灵感
04:02
I was an English英语 major重大的 in college学院. I didn't have any use for it,
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大学时我读英语专业,但是对我干的工作毫无用途
04:04
but I missed错过 writing写作. So, I started开始 to write a blog博客
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于是我想念写作了,便开始撰写博客
04:08
and I started开始 to create创建 things like these little stories故事.
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我起先只写一些小的故事
04:11
This was an illustration插图 about my camp experience经验 when I was 11 years年份 old,
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这个是讲我11岁时露营经历的图解故事
04:15
and how I went to a YMCAYMCA camp -- Christian基督教 camp --
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去的是基督教青年会的露营
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and basically基本上 by the end结束, I had
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结果,那次露营朋友们都很讨厌我
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made制作 my friends朋友 hate讨厌 me so much
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以致我难过得躲到床铺下,
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that I hid in a bunk假寐. They couldn't不能 find me.
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他们找不到我
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They sent发送 a search搜索 party派对, and I overheard偷听 people saying
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虽然他们组成搜救队,但我却不小心听到有人说
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they wish希望 I had killed杀害 myself,
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他们希望我自杀算了
04:29
jumped跳下 off Bible圣经 Peak.
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从Bible峰那跳下去什么的
04:31
You can laugh, this is OK.
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你们可以笑的,没有关系
04:35
This is me.
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这就是我
04:37
This is what happened发生 to me.
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这就是我的经历
04:39
And when I started开始 my blog博客 it was really this one goal目标 --
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当我开始写博客的时候,我有一个目标
04:42
I said,
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我自知
04:44
I am not going to be famous著名
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绝不会闻名于世
04:46
to the world世界,
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但是,
04:48
but I could be famous著名 to people on the Internet互联网.
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我可以试着闻名于网络
04:50
And I set a goal目标. I said, "I'm going to win赢得 an award,"
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我就定了个目标。我说,我要赢个奖
04:53
because I had never won韩元 an award in my entire整个 life.
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因为我一生中没得过一个奖
04:56
And I said, "I'm going to win赢得 this award --
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我要赢这个奖
04:58
the South by Southwest西南 Weblog博客 award."
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西南网络博客大奖的南方奖
05:00
And I won韩元 it. I reached到达 all of these people,
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果然我赢了。我接触到读者们
05:03
and I had tens of thousands数千 of people reading about my life everyday每天.
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每天有成千上万的人读我写的日常生活
05:06
And then I wrote a post岗位 about a banjo班卓琴.
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一次我写了篇关于班卓琴的东西
05:09
I wrote a post岗位
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我写了这么一篇博客
05:11
about wanting希望 to buy购买 a banjo班卓琴 --
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谈了我想买个班卓琴
05:13
a $300 banjo班卓琴, which哪一个 is a lot of money,
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300美金呢,挺贵的
05:16
and I don't play instruments仪器;
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我不会弹乐器
05:18
I don't know anything about music音乐.
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我音乐也不了解
05:20
I like music音乐, and I like banjos班卓琴,
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但我喜欢音乐,我喜欢班卓琴
05:23
and I think I probably大概 heard听说 Steve史蒂夫 Martin马丁 playing播放,
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我也许听过 Steve Martin 弹奏
05:25
and I said, "I could do that."
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我觉得我也能弹
05:27
And I said to my husband丈夫, I said, "Ben, can I buy购买 a banjo班卓琴?" And he's like, "No."
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我就和我丈夫说,“Ben,我可以买个班卓琴吗?”他来句:“不行。”
05:30
And my husband丈夫 --
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那么
05:33
this is my husband丈夫, who is very hot --
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这个就是我的丈夫,非常帅
05:35
he won韩元 an award for being存在 hot --
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他帅得可以去领奖
05:37
(Laughter笑声)
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(笑声)
05:39
-- he told me,
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他和我说
05:41
"You cannot不能 buy购买 a banjo班卓琴.
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“你不能买班卓琴
05:43
You're just like your dad," who "collects收集" instruments仪器.
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你就像你爸爸一样,只收藏乐器。”
05:46
And I wrote a post岗位
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我便写了篇博客
05:48
about how I was so mad at him;
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谈他让我气极了
05:50
he was such这样 a tyrant暴君 because he would not let me buy购买 this banjo班卓琴.
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他是那么的专制,不让我买这个班卓琴
05:53
And those people who know me understood了解 my joke玩笑.
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那些认识的人都知道我在开玩笑
05:55
This is Mena梅纳, this is how I make a joke玩笑 at people.
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Mena就是这样,我就喜欢开人们的玩笑
05:58
Because the joke玩笑 in this is that this person is not a tyrant暴君:
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因为这个玩笑在于,其实这个男人并不专制
06:01
this person is so loving爱心 and so sweet
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而是那么有爱心的,那么可爱的
06:03
that he lets让我们 me dress连衣裙 him up
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他甚至允许我给他男扮女装
06:05
and post岗位 pictures图片 of him to my blog博客.
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并让我在博客上放这些照片
06:08
(Laughter笑声)
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(笑声)
06:12
And if he knew知道 I was showing展示 this right now --
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如果他知道我现在在展示这些照片
06:14
I put this in today今天 -- he would kill me.
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他会杀了我的
06:17
But the thing was, I wrote this, and my friends朋友 read it,
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问题就在于,我写了这么一篇东西,我的朋友们读了
06:19
and they're like, "Oh, that Mena梅纳, she wrote a post岗位 about,
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他们就想,那个Mena
06:22
you know, wanting希望 a stupid thing and being存在 stupid."
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犯傻了,写了傻里傻气的东西
06:24
But I got emails电子邮件 from people that said,
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但是,我收到人们的邮件对我说
06:27
"Oh my God, your husband丈夫 is such这样 an asshole混蛋.
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“天啊,你的丈夫坏透了
06:30
How much money does he spend on beer啤酒 in a year?
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他每年喝啤酒花了多少钱?
06:33
You could take that money and buy购买 your banjo班卓琴.
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你可以用他喝啤酒的钱买班卓琴
06:36
Why don't you open打开 a separate分离 account帐户?"
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你们为什么不分开银行账户?”
06:37
I've been with him since以来 I was 17 years年份 old. We've我们已经 never had a separate分离 bank银行 account帐户.
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我自17岁就和他在一起。我们从来也没有分开过银行账户
06:40
They said, "Separate分离 your bank银行 account帐户 --
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他们说,“设立独自的银行账户
06:42
spend your money; spend his money. That's it."
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你花你的钱,他花他的钱。这就行了。”
06:44
And then I got people saying, "Leave离开 him."
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还有人说,“和他离。”
06:46
And --
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那么
06:48
I was like, "OK, what, who are these people?
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我想,他们都是谁啊?
06:51
And why are they reading this?"
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为什么他们要读我的博客?
06:53
And I realized实现: I don't want to reach达到 these people.
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我意识到,我并不想有读者
06:55
I don't want to write for this public上市 audience听众.
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我不想为公众写东西
06:58
And I started开始 to kill my blog博客 slowly慢慢地.
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我就慢慢地荒废自己的博客
07:00
I'm like, I don't want to write this anymore,
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我不想再写了
07:02
and I slowly慢慢地 and slowly慢慢地 --
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慢慢淡出
07:04
And I did tell personal个人 stories故事 from time to then.
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尽管不时还会写些个人的经历
07:07
I wrote this one, and I put this up because of Einstein爱因斯坦 today今天.
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我写了这篇,是因为Einstein
07:10
And I'm going to get choked哽咽 up, because this is my first pet宠物,
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我的第一只宠物,我想我有点想哭了,
07:12
and she passed通过 away two years年份 ago.
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两年前她死了
07:14
And I decided决定 to break打破 from, "I don't really write about my public上市 life,"
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我就决定打破自己说过的话,“我不想再写自己的生活”
07:17
because I wanted to give her a little memorial纪念馆.
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因为我想悼念她
07:19
But anyways无论如何.
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无论如何
07:21
It's these sort分类 of personal个人 stories故事. You know, you read the blogs博客 about politics政治,
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这些就是我的个人经历。你们会读到关于政治的博客
07:23
or about media媒体, and gossip八卦 and all these things.
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或者关于媒体的,或者是一些八卦的话题等等
07:26
These are out there, but it's more of the personal个人
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但是我还是对个人经历更感兴趣
07:29
that interests利益 me, and this is --
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这是因为
07:31
this is who I am.
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我就是这样的人
07:33
You see Norman诺曼 Rockwell罗克韦尔. And you have art艺术 critics批评者 say,
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你们经常看到Norman Rockwell的作品,艺术评论家们会说
07:35
"Norman诺曼 Rockwell罗克韦尔 is not art艺术.
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Norman Rockwell的作品并不是艺术
07:37
Norman诺曼 Rockwell罗克韦尔 hangs挂起 in
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他的作品是挂在
07:39
living活的 rooms客房 and bathrooms浴室, and this is not
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起居室和浴室里面
07:41
something to be considered考虑 high art艺术."
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这并不是什么高雅艺术
07:44
And I think this is one of the most important重要 things
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但这些非高雅的东西对我们人类来说
07:47
to us as humans人类.
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却是最重要的东西
07:49
These things resonate谐振 with us,
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这些东西引起我们的共鸣
07:52
and, if you think about blogs博客, you think of high art艺术 blogs博客,
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如果提到博客,你会想到那些高雅艺术的博客
07:54
the history历史 paintings绘画 about, you know, all biblical圣经 stories故事,
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那些历史名画,那些圣经故事
07:58
and then you have this.
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你会想到平常的东西
08:00
These are the blogs博客 that interest利益 me: the people who just tell stories故事.
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这些平常的故事吸引我,这些人只是在讲他们的故事
08:03
One story故事 is
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这里有个故事
08:05
about this baby宝宝, and his name名称 is Odin奥丁.
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它是关于一个叫Odin的婴儿
08:07
His father父亲 was a blogger博客.
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他的爸爸是个博客者
08:10
And he was writing写作 his blog博客 one day,
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他每天都写博客
08:12
and his wife妻子 gave birth分娩 to her baby宝宝
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他的妻子在怀孕25周时
08:15
at 25 weeks.
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生下了他们的孩子
08:17
And he never expected预期 this.
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他从没想过会发生这样的事
08:19
One day it was normal正常; the next下一个 day it was hell地狱.
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一天前还一切正常,第二天就像到了地狱那样
08:22
And this is a one-pound1磅 baby宝宝.
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这就是那个一磅的婴儿
08:24
So Odin奥丁 was documented记录 every一切 single day.
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Odin生活每天都被记录下来
08:27
Pictures图片 were taken采取 every一切 day: day one, day two ...
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这些照片是一天一天拍下来的,第一天,第二天
08:29
You have day nine -- they're talking about his apnea窒息;
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第九天,他呼吸暂停
08:32
day 39 -- he gets得到 pneumonia肺炎.
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第39天,他得了肺炎
08:34
His baby宝宝 is so small,
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这个婴儿是多么小
08:36
and I've never encountered遇到 such这样 a
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我从来没有见过那么
08:39
just --
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那么
08:40
a disturbing烦扰的 image图片, but just -- just so heartfelt衷心.
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让人心碎的照片,是那么的真切
08:43
You're reading this as this happens发生,
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人们阅读着确实在发生着的事
08:46
so on day 55, everybody每个人 reads that
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第55天,读者们发现
08:49
he's having failures故障: breathing呼吸 failures故障 and heart failures故障,
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他呼吸有困难,心跳也有困难
08:52
and it's slowing减缓 down, and you don't know what to expect期望.
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心跳在放慢,情况无法预测
08:56
But then it gets得到 better. Day 96 he goes home.
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接着情况开始好转。第96天,他回家了
08:59
And you see this post岗位.
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你们可以看到这篇博客
09:01
That's not something that you're going to see in a paper or a magazine杂志
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这不是你会在报纸或杂志看得到的东西
09:04
but this is something that this person feels感觉,
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这是写博客的这个人的所感受的东西
09:06
and people are excited兴奋 about it.
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人们对此很兴奋
09:08
Twenty-eight二十八 comments注释. That's not a huge巨大 amount of people reading,
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有28条评论,并不是很多人在关注
09:10
but 28 people matter.
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但28个人毕竟在关注啊
09:13
And today今天 he is a healthy健康 baby宝宝,
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现在他是个健康婴儿
09:15
who, if you read his blog博客 --
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如果你去看这个博客
09:18
it's SnowdealSnowdeal.org组织, his father's父亲的 blog博客 --
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这个婴儿的父亲的博客,Snowdeal.org
09:21
he is taking服用 pictures图片 of him still, because he is still his son儿子
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他还在给他照相,因为这个男孩是他的儿子,这是不变的事实
09:24
and he is, I think, at his age年龄 level水平 right now
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孩子在长大
09:27
because he had received收到 such这样 great treatment治疗 from the hospital醫院.
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而他之前在医院接受过那么多的治疗
09:31
So, blogs博客.
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所以,博客
09:33
So what? You've probably大概 heard听说 these things before.
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算什么呢?你们也许之前可能听过类似的故事
09:35
We talked about the WELL,
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人们谈论WELL
09:37
and we talked about all these sort分类 of things
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在这个网络时代
09:39
throughout始终 our online线上 history历史.
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人们谈很多类似的东西
09:41
But I think blogs博客 are basically基本上 just an evolution演化,
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但我觉得博客基本上算是一种发展
09:44
and that's where we are today今天.
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讲述我们怎么发展成现在这个样子
09:46
It's this record记录 of who you are, your persona人物.
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是你的个人记录
09:49
You have your Google谷歌 search搜索 where you say, "Hey, what is Mena梅纳 Trott特罗特?"
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你可以用google搜索了解谁是Mena Trott
09:52
And then you find these things and you're happy快乐 or unhappy不快乐.
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你会找到一些信息,你喜欢或者并不喜欢
09:56
But then you also find people's人们 blogs博客,
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你也会找到人们的博客
09:58
and those are the records记录 of people who are writing写作 daily日常 --
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博客是人们每天写的东西的记录
10:01
not necessarily一定 about the same相同 topic话题, but things that interest利益 them.
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不一定是同一的话题,而是那些他们感兴趣的事
10:05
And we talk about the world世界 flattens变平 as being存在 this panel面板,
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我们说世界因为越来越小了
10:08
and I am very optimistic乐观.
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我对此非常乐观
10:11
Whenever每当 I think about blogs博客 I'm like, "Oh, we've我们已经 got to reach达到 all these people."
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每次我谈到博客,我都想去联系更多的人
10:13
Millions百万 and hundreds数以百计 of millions百万 and billions数十亿 of people.
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数百万数亿的人们
10:16
You know, we're getting得到 into China中国, we want to be there,
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我们想和中国的人们联系
10:18
but you know, there are so many许多 people who won't惯于
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但还有很多人
10:20
have the access访问 to write a blog博客.
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他们没法写博客
10:22
But to see something like the $100 computer电脑 is amazing惊人, because it's a --
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就像100美元电脑计划很棒
10:25
blogging写博客 software软件 is simple简单.
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因为它让写博客变得很简单
10:27
We have a successful成功 company公司 because of timing定时,
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我们的公司很成功是因为时机对了
10:29
and because of perseverance毅力, but it's simple简单 stuff东东 --
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是因为坚持不懈,道理很简单
10:31
it's not rocket火箭 science科学.
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并不是什么深奥的原因
10:33
And so, that's an amazing惊人 thing to consider考虑.
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这就值得我们思考
10:37
So,
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所以呢
10:39
the life record记录 of a blog博客 is something
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用博客记录生活点滴
10:42
that I find incredibly令人难以置信 important重要.
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对我来说是很重要的
10:44
We started开始 with a slide滑动 of my TedsTEDS,
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刚才我显示过我家族中的那些Ted的幻灯片
10:46
and I had to add this slide滑动, because I knew知道 that
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我之所以加这一张是因为我知道
10:49
the minute分钟 I showed显示 this, my mom妈妈 -- my mom妈妈 will see this deck甲板 somehow不知何故,
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我展示这幅图时,我的妈妈总有一天会看到
10:51
because she does read my blog博客 --
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因为她读我的博客
10:53
and she'll贝壳 say, "Why wasn't there a picture图片 of me?"
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她会说,“为什么上面没有我?”
10:55
This is my mom妈妈. So, I have all of the people that I know of.
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我妈妈就是这样的人。这些都是我认识的人
10:59
But this is basically基本上 the extent程度
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这些也是基本上
11:02
of the family家庭 that I know in terms条款 of
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我的家人
11:04
my direct直接 line线.
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也就是我的直系亲属
11:06
I showed显示 a Norman诺曼 Rockwell罗克韦尔 painting绘画 before,
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我之前展示过Norman Rockwell的画
11:08
and this one I grew成长 up with,
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这幅是伴随我成长的
11:10
looking at constantly经常.
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我总是盯着它看
11:12
I would spend hours小时 looking at just the connections连接,
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我会花几个小时看这其中的关系
11:14
saying, "Oh, the little kid孩子 up at the top最佳 has red hair头发;
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说,“哦,那个在顶部的小孩头发是红色的
11:17
so does that first generation up there."
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画中第一代的亲人也有红头发。”
11:19
And just these little things.
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就这些不痛不痒的东西
11:22
This is not science科学, but this was enough足够 for me
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这不是什么科学,但我对此感兴趣
11:24
to be really so interested有兴趣 in how we have evolved进化
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我很想知道我们是怎么进化的
11:28
and how we can trace跟踪 our line线.
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我们如何追溯我们的亲缘
11:31
So, that has always influenced影响 me.
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这一直对我有深远的影响
11:33
I have this record记录,
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我有一个记录
11:35
this 1910 census人口调查
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1910年的人口普查
11:37
of another另一个 GrabowskiGrabowski的 -- that's my maiden少女 name名称 --
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关于Grabowski的记录,这是我的婚前姓
11:39
and there's a Theodore西奥多, because there's always a Theodore西奥多.
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还有关于Theodore的,经常有人叫Theodore
11:42
This is all I have. I have a couple一对 of
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这就是我仅有的信息
11:44
facts事实 about somebody.
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我有一些人的信息
11:46
I have their date日期 of birth分娩, and their age年龄,
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他们的生日,年龄
11:49
and what they did in their household家庭, if they spoke English英语,
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他们在家里的角色,讲不讲英语
11:51
and that's it. That's all I know of these people.
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就这么多。我只知道这么多
11:53
And it's pretty漂亮 sad伤心,
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这挺让人伤心地
11:55
because I only go back five generations,
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因为我只能追溯到前五代人
11:58
and then it's it. I don't even know what happens发生 on my mom's妈妈的 side,
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只有这么多了。我甚至不知道我妈妈那边的亲属关系
12:01
because she's from Cuba古巴 and I don't have that many许多 things.
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因为她是古巴人,我没法考究
12:05
And just doing this I spent花费 time in the archives档案 --
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我花了很多时间查档案
12:07
that's another另一个 thing why my husband's丈夫 a saint --
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这也就是我说我的丈夫是个圣人的另外一个原因
12:09
I spent花费 time in the Washington华盛顿 archives档案, just sitting坐在 there,
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我就在华盛顿那看档案
12:11
looking for these things. Now it's online线上,
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坐着翻看着那些档案。现在这些资料已经在网上
12:13
but he satSAT through通过 that.
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他陪着我一直坐在那
12:15
And so you have this record记录 and,
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这样就有了这些资料
12:18
you know, this is my great-great-grandmother伟大伟大的祖母.
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这是我的高曾祖母
12:20
This is the only picture图片 I have. And to think
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这是我拥有的唯一一张照片
12:22
of what we have the ability能力 to do with our blogs博客;
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想想我们能用博客做什么
12:25
to think about the people
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想想那些使用
12:27
who are on those $100 computers电脑
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100美元电脑的人们
12:29
talking about who they are, sharing分享 these personal个人 stories故事 --
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这些人谈谈自己什么人,分享他们的故事
12:32
this is an amazing惊人 thing.
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这是多么使人惊奇的事情
12:35
Another另一个 photo照片 that has greatly非常 influenced影响 me,
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另一张对我有深远影响的照片
12:38
or a series系列 of photos相片, is this project项目
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或者一系列照片
12:40
that's doneDONE by an Argentinean阿根廷 man and his wife妻子.
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是由一个阿根廷人和他妻子所作的一个项目
12:43
And he's basically基本上 taking服用 a picture图片 of his family家庭 everyday每天
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他基本上每天都给他的家人拍照
12:46
for the past过去, what is '76 --
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从76年起
12:49
20, oh my God, I'm '77 --
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拍了20,我的天啊,我是77年的
12:51
29 years年份? Twenty-nine二十九 years年份.
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拍了29年?拍了29年
12:55
There was a joke玩笑, originally本来, about my graph图形 that I left out, which哪一个 is:
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这里本来有个笑点
12:57
you see all this math数学? I'm just happy快乐 I was able能够 to add it up to 100,
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你看到这里的数学运算吗?我很高兴我刚好算到100
13:00
because that's my skill技能 set.
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因为我只能算到100
13:06
So you have these people aging老化,
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你看到这些人在变老
13:09
and now this is them today今天, or last year,
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这就是他们今天的样子,或者去年的样子
13:12
and that's a powerful强大 thing to have, to be able能够 to track跟踪 this.
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能够做这样的跟踪是多么强大啊
13:15
I wish希望 that I would have this of my family家庭.
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我希望我们家也能这么做
13:18
I know that
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如果我有孩子
13:20
one day my children孩子 will be wondering想知道 --
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我知道有一天他们会好奇
13:22
or my grandchildren孙子, or my great-grandchildren曾孙,
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或者我的曾孙,曾曾孙会好奇
13:24
if I ever have children孩子 --
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他们的先辈是怎样的
13:26
what I am going to --
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我打算这么做
13:29
who I was, so I do something that's very narcissistic自恋:
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做点孤芳自赏的事情
13:32
I am a blogger博客 --
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我写博客嘛
13:34
that is an amazing惊人 thing for me,
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这棒极了
13:36
because it captures捕获 a moment时刻 in time everyday每天.
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因为写博客捕捉到我每天的某一瞬间
13:39
I take a picture图片 of myself -- I've been doing this since以来 last year --
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自从去年起,我每天都给自己拍张照
13:42
every一切 single day.
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我一直这么做
13:44
And, you know, it's the same相同 picture图片;
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这几乎是同样的照片
13:46
it's basically基本上 the same相同 person.
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我看起来并没有什么变化
13:48
Only a couple一对 of people read it. I don't write this for this audience听众;
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只有很少人看这些照片。我也不是为了观众这么做
13:51
I'm showing展示 it now, but I would go
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我现在展示给大家看
13:53
insane if this was really public上市.
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但如果这有很多人关注的话,我会疯的
13:55
About four people probably大概 read it,
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大概有4个人关注
13:57
and they tell me, you know, "You haven't没有 updated更新" --
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他们会有时和我说,你没有更新
13:59
I'm probably大概 going to get people telling告诉 me I haven't没有 updated更新 --
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也许有的时候他们会告诉我
14:02
but this is something that's amazing惊人, because I can go back to a day --
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但最奇妙的在于我可以回到过去的一天
14:04
I can go back to April四月 2005,
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我可以回到2005年的4月
14:06
and say, what was I doing this day? I look at it, I know exactly究竟.
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看某天我在做什么。一看照片,我就记起来了
14:09
It's this visual视觉 cue球杆 that is so important重要 to what we do.
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这样的视觉提示让我们知道每天做了什么
14:12
I put the bad pictures图片 up too,
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我也放过一些很糟糕的照片
14:14
because there are bad pictures图片.
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确实很糟
14:17
(Laughter笑声)
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(笑声)
14:18
And I remember记得 instantly即刻: I am in Germany德国 in this --
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我马上记得:当时在德国
14:21
I had to go for a one-day一天 trip.
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我必须完成一天的旅程,
14:23
I was sick生病, and I was in a hotel旅馆 room房间,
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当时我病在酒店房间
14:26
and I wanted not to be there. And so you see these things.
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我并不想呆在那。你会看到
14:29
It's not just always smiling微笑. Now I've kind of evolved进化 it, so I have this look.
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我并不是每天都开开心心的。现在我已经知道如何笑了
14:32
If you look at my driver's司机 license执照
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如果你看看我的驾照
14:33
I have the same相同 look,
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我就有个招牌笑容
14:35
and it's -- it's -- a pretty漂亮 disturbing烦扰的 thing
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就是这样
14:39
but it's something that is really important重要.
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每天的经历都相当重要
14:42
And the last story故事
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最后一个故事
14:45
I really want to tell is this story故事,
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我很想说这个故事
14:47
because this is probably大概 the one that
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因为对于我正在做的事情而言
14:49
means手段 the most to me in all of what I'm doing.
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这也许对我意义最深远的故事
14:52
And I'll probably大概 get choked哽咽 up, because I tend趋向 to when I talk about this.
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我可能会说到一半哽咽,因为每次我讲这个故事都会这样
14:54
So, this woman女人,
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有这么一个女人
14:56
her name名称 was Emma艾玛, and she was a blogger博客
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她的名字叫Emma,她是个博客者
14:59
on our service服务, TypePadTypePad等. And she was a beta公测 tester测试仪,
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她用了我们的服务,TypePad
15:01
so she was there right when we opened打开 --
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我们开业的时候,她是那100个试用者之一
15:03
you know, there were 100 people --
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她试用我们的产品
15:05
and she wrote about her life dealing交易 with cancer癌症.
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她写了自己怎么对抗癌症
15:08
She was writing写作 and writing写作 and writing写作,
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她写啊写啊
15:10
and we all started开始 reading it, because we had so few少数 blogs博客 on the service服务,
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我们所有人都读她的博客,因为那时很少人用博客
15:13
we could keep track跟踪 of everyone大家.
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我们可以读每个人的博客
15:15
And she was writing写作 one day, and, you know,
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她就这么写着
15:17
then she disappeared消失 for a little bit.
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有一天起,她消失了一阵子
15:19
And her sister妹妹 came来了 on, and she said that
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后来她的妹妹在她博客上说
15:22
Emma艾玛 had passed通过 away. And all of our support支持 staff员工
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Emma离开了人世。我们所有支持她的人
15:25
who had talked to her were really emotional情绪化,
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我们都非常非常伤感
15:28
and it was a very hard day at the company公司.
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那天在公司非常难熬
15:31
And
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这是一个例子
15:33
this was one of those instances实例 where I realized实现
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它让我意识到
15:35
how much blogging写博客 affects影响 our relationship关系,
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博客在多大程度上影响人与人的关系
15:37
and flattening扁平化 this sort分类 of world世界.
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博客如何联系这个世界
15:39
That this woman女人 is in England英国,
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这个女人住在英国
15:41
and she lives生活 --
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她住在英国
15:43
she lived生活 a life where she was talking about
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却还可以谈论自己
15:46
what she was doing.
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谈她在做的事情
15:48
But the big thing that really influenced影响 us was,
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有件事给我们很大的影响
15:51
her sister妹妹 wrote to me, and she said, you know,
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2000
她妹妹写信给我说
15:53
and she wrote on this blog博客, that --
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她在博客上写
15:55
writing写作 her blog博客 during the last couple一对 of months个月 of her life
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Emma是在生命的最后几个月写她的博客
15:58
was probably大概 the best最好 thing that had happened发生 to her,
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2000
这也许是她经历过最好的事情
16:00
and being存在 able能够 to talk to people, being存在 able能够 to share分享 what was going on,
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因为可以和人们谈话,可以分享她的故事
16:03
and being存在 able能够 to write and receive接收 comments注释.
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可以写评论,看评论
16:06
And that was amazing惊人 -- to be able能够 to know
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这多么奇妙
16:08
that we had empowered授权 that, and that blogging写博客
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我们让这成为可能
16:11
was something that she felt comfortable自在 doing, and that
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写博客让她很舒心
16:14
the idea理念 that blogging写博客 doesn't have to be scary害怕,
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博客不一定是可怕的
16:16
that we don't always have to be attack攻击 of the blogs博客,
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我们不必总是攻击博客
16:18
that we can be people who are open打开,
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我们可以是非常开明的
16:20
and wanting希望 to help and talk to people.
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想去帮助别人,想和别人谈话
16:22
That was an amazing惊人 thing.
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这是多么奇妙的事
16:24
And -- and so I printed印刷的 out her --
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我就打印了
16:26
or I sent发送 a PDFPDF of her blog博客 to her family家庭,
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或者说我给她家人发了份她博客的PDF文件
16:29
and they passed通过 it out at her memorial纪念馆 service服务,
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她们在纪念仪式上用到了
16:31
and even in her obituary讣告,
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甚至在她的讣告里
16:33
they mentioned提到 her blog博客 because it was such这样 a big part部分 of her life.
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也提到了她的博客,因为博客曾是她生命中重要的一部分
16:35
And that's a huge巨大 thing.
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博客在她生命中是件大事
16:37
So, this is her legacy遗产,
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这是她遗留的一笔财富
16:39
and I think that
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我也因此
16:41
my call to action行动 to all of you is:
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想对你们说
16:43
you know, think about blogs博客, think about what they are,
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想一想博客,想想它们是什么
16:46
think about what you've thought of them, and then
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想想你过去是怎么认为的
16:48
actually其实 do it, because it's something
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然后开始写博客吧
16:50
that is really going to change更改 our lives生活.
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因为这真的会改变我们的生活
16:52
So, thank you.
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谢谢
16:53
(Applause掌声)
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(掌声)
Translated by Ben Peng
Reviewed by Peilu Chen

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ABOUT THE SPEAKER
Mena Trott - Blogger; cofounder, Six Apart
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution.

Why you should listen

Time's 2006 Person of the Year is "You," which is to say, everybody: "The many wresting power from the few and helping one another for nothing." The tools of this revolution have come in no small part from Six Apart, a 2002 startup that helped enable the blogging boom with its products. And co-founder Mena Trott, who rose to Internet fame with her own blog, DollarShort, has become a strong voice explaining the role of personal blogging in today's culture.

Trott and her husband Ben developed Movable Type for their own use in 2001, but it became immensely popular and they dove in full-time. By the time they were preparing their blog-hosting service TypePad, investors were knocking on the door. In 2004, the company grew from seven employees to 50, with Mena Trott serving as chief executive, as well as an interface designer. Today, having acquired LiveJournal and introduced rich-media sharing platform Vox, Six Apart's software gives online voice to millions of people and organizations worldwide.

More profile about the speaker
Mena Trott | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM