TED2006
Mena Trott: Meet the founder of the blog revolution
Mena Trott 谈博客
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博客革命发起之母，博客发布系统Movable Type的Mena Trott谈她早期的博客经历，她发现让普通人能够在线分享生活是使世界更友好，联系更紧密的关键。
Mena Trott - Blogger; cofounder, Six Apart
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution. Full bio
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution. Full bio
Double-click the English transcript below to play the video.
00:25
Over the past couple of days
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在过去的几天里，
00:27
as I've been preparing for my speech,
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因为一直在准备今天的演讲
00:29
I've become more and more nervous
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我越发觉得紧张。
00:31
about what I'm going to say and about being on the same stage
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因为我要给你们讲讲我的想法，站在这个舞台上
00:34
as all these fascinating people.
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这舞台上可站过多少杰出的人啊
00:36
Being on the same stage as Al Gore, who was the first person I ever voted for.
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和戈尔同台演讲啊。他竞选总统时，我为他投出了我人生中的第一票
00:40
And --
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而且
00:42
(Laughter)
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（笑声）
00:45
So I was getting pretty nervous and, you know,
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我越来越紧张了
00:47
I didn't know that Chris sits on the stage,
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我也没想到Chris会坐在台上
00:49
and that's more nerve wracking.
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紧张情绪更是有增无减
00:51
But then I started thinking about my family.
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然而我开始想到我的家庭
00:53
I started thinking about my father and my grandfather
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我想到我的父亲和祖父
00:56
and my great-grandfather,
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以及我的曾祖父
00:58
and I realized
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我发现
01:00
that I had all of these Teds
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他们都叫Ted呢
01:02
going through my blood stream --
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我体内就流动着Ted之血-
01:04
(Laughter)
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（笑声）
01:05
-- that I had to
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所以呢，
01:07
consider this "my element."
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我必须考虑到这点优势。
01:09
So, who am I?
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那么我是谁？
01:11
Chris kind of mentioned I started a company with my husband.
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Chris提到我和我丈夫创立了一家公司
01:15
We have about 125 people internationally.
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我们约有125名员工遍布世界各地
01:17
If you looked in the book,
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如果你看看书上的介绍
01:19
you saw this,
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你会看到这头像
01:22
which I really was appalled by.
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我自己也被吓得不轻
01:25
(Laughter)
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（笑声）
01:28
And because I wanted to impress you all with slides,
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我本想些幻灯片作为辅助道具
01:31
since I saw the great presentations yesterday with graphs,
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可是我昨天看到一些很棒的演讲都是带有图表的
01:33
I made a graph that moves,
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于是我也做了个会动的图表
01:36
and I talk about the makeup of me.
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讲的是我的化妆
01:39
(Laughter)
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（笑声）
01:42
So, besides this freakish thing,
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除了这张搞怪的
01:44
this is my science slide. This is math,
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这是我的科学幻灯片，这是数学
01:46
and this is science; this is genetics.
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这张也是科学的，遗传学
01:48
This is my grandmother, and this is where I get this mouth.
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这是我的祖母，我这嘴巴就是从她那遗传来的
01:51
(Laughter)
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（笑声）
01:53
I'm a
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那么
01:55
blogger, which, probably to a lot of you,
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我是个写博客的人
01:57
means different things.
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也许你们对写博客的理解不尽相同
01:59
You may have heard about the Kryptonite lock
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你们也许听说过Kryptonite防盗锁事件
02:02
brouhaha, where a blogger talked about how you hack,
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之前有人写博客引起过骚动，那个人谈论如何劈开防盗锁
02:05
or break into, a Kryptonite lock using a ballpoint pen,
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或者怎么用圆珠笔开锁
02:08
and it spread all over. Kryptonite had to adjust the lock,
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这事传得铺天盖地的，Kryptonite公司只好调整他们的防盗锁
02:11
and they had to address it to
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还作了公开说明
02:13
avoid too many customer concerns.
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免得消费者过于忧虑
02:15
You may have heard about Rathergate,
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你们可能听说过拉瑟门事件
02:17
which was basically the result of
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也就是因为
02:19
bloggers realizing that the "th"
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博客者们意识到
02:22
in 111
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111的后缀th
02:24
is not typesetted on an old typewriter; it's on Word.
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不是旧式打印机打出来的，而是用Word软件打出来的
02:28
Bloggers exposed this,
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博客者们揭露这些事
02:30
or they worked hard to expose this.
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或者说他们正努力揭露这些事
02:33
You know, blogs are scary. This is what you see.
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博客是挺可怕的，你们可能会这么认为
02:35
I see this, and I'm sure scared --
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我也这么认为
02:38
and I swear on stage -- shitless about blogs,
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站在台上，我得说博客真的挺可怕的
02:41
because this is not something that's friendly.
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因为有些博客并不友善
02:44
But there are blogs that are
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但也有其他一些博客
02:46
changing the way we read news and consume media, and, you know,
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它们改变我们看待新闻媒体的方式
02:49
these are great examples. These people are reaching thousands,
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有些很好的例子。一些博客吸引数千名读者
02:52
if not millions, of readers,
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即使没有数百万那么多
02:54
and that's incredibly important.
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这点非常重要
02:56
During the hurricane,
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在飓风发生的时候
02:58
you had MSNBC posting about the hurricane on their blog,
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人们可以在MSNBC上写博客
03:01
updating it frequently. This was possible
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时常更新飓风的情况。这成为可能
03:03
because of the easy nature of blogging tools.
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要归功于简易的博客工具
03:06
You have my friend,
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我有一个朋友
03:08
who has a blog on digital --
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他在PDRs上面有个博客
03:10
on PDRs, personal recorders.
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PDRS是个人数码记录的网站
03:12
He makes enough money, just by running ads,
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他仅仅靠打广告就赚了足够的钱
03:14
to support his family up in Oregon.
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养活他在俄勒冈的家人
03:16
That's all he does now, and this is something that
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他现在就做这个
03:18
blogs have made possible.
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而这一切是博客帮他实现的
03:20
And then you have something like this, which is Interplast.
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或者有一些机构，比方一个叫Interplast
03:22
It's a wonderful organization of
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这是个很棒的组织
03:25
people and doctors who go to developing nations
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由医生们组成，他们去发展中国家
03:28
to offer plastic surgery to those who need it.
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去给有需要的人做整形手术
03:31
Children with cleft palates will get it,
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那些兔唇的孩子们得到治疗
03:33
and they document their story. This is wonderful.
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这些故事也会记录下来。这棒极了。
03:36
I am not that caring.
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我没有那么热心公益
03:39
(Laughter)
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（笑声）
03:42
I talk about myself. That's what I am. I'm a blogger.
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我谈论我自己。我是个写博客的人，这就是我。
03:45
I have always decided that I was going to be an expert on one thing,
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我一直想成为某方面的专家
03:48
and I am an expert on this person,
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而我最了解自己了
03:50
and so I write about it.
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所以我就谈自己
03:52
And --
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那么呢
03:53
the short story about my blog: it started in 2001. I was 23.
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简单地说，我是在2001年开始写博客的，那年我23岁
03:56
I wasn't happy with my job,
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那时我对自己的工作不满意
03:58
because I was a designer,
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因为我是个设计师
04:00
but I wasn't being really stimulated.
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但我却没有什么灵感
04:02
I was an English major in college. I didn't have any use for it,
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大学时我读英语专业，但是对我干的工作毫无用途
04:04
but I missed writing. So, I started to write a blog
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于是我想念写作了，便开始撰写博客
04:08
and I started to create things like these little stories.
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我起先只写一些小的故事
04:11
This was an illustration about my camp experience when I was 11 years old,
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这个是讲我11岁时露营经历的图解故事
04:15
and how I went to a YMCA camp -- Christian camp --
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去的是基督教青年会的露营
04:18
and basically by the end, I had
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结果，那次露营朋友们都很讨厌我
04:20
made my friends hate me so much
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以致我难过得躲到床铺下，
04:23
that I hid in a bunk. They couldn't find me.
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他们找不到我
04:25
They sent a search party, and I overheard people saying
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虽然他们组成搜救队，但我却不小心听到有人说
04:27
they wish I had killed myself,
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他们希望我自杀算了
04:29
jumped off Bible Peak.
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从Bible峰那跳下去什么的
04:31
You can laugh, this is OK.
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你们可以笑的，没有关系
04:35
This is me.
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这就是我
04:37
This is what happened to me.
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这就是我的经历
04:39
And when I started my blog it was really this one goal --
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当我开始写博客的时候，我有一个目标
04:42
I said,
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我自知
04:44
I am not going to be famous
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绝不会闻名于世
04:46
to the world,
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但是，
04:48
but I could be famous to people on the Internet.
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我可以试着闻名于网络
04:50
And I set a goal. I said, "I'm going to win an award,"
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我就定了个目标。我说，我要赢个奖
04:53
because I had never won an award in my entire life.
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因为我一生中没得过一个奖
04:56
And I said, "I'm going to win this award --
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我要赢这个奖
04:58
the South by Southwest Weblog award."
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西南网络博客大奖的南方奖
05:00
And I won it. I reached all of these people,
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果然我赢了。我接触到读者们
05:03
and I had tens of thousands of people reading about my life everyday.
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每天有成千上万的人读我写的日常生活
05:06
And then I wrote a post about a banjo.
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一次我写了篇关于班卓琴的东西
05:09
I wrote a post
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我写了这么一篇博客
05:11
about wanting to buy a banjo --
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谈了我想买个班卓琴
05:13
a $300 banjo, which is a lot of money,
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300美金呢，挺贵的
05:16
and I don't play instruments;
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我不会弹乐器
05:18
I don't know anything about music.
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我音乐也不了解
05:20
I like music, and I like banjos,
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但我喜欢音乐，我喜欢班卓琴
05:23
and I think I probably heard Steve Martin playing,
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我也许听过 Steve Martin 弹奏
05:25
and I said, "I could do that."
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我觉得我也能弹
05:27
And I said to my husband, I said, "Ben, can I buy a banjo?" And he's like, "No."
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我就和我丈夫说，“Ben，我可以买个班卓琴吗？”他来句：“不行。”
05:30
And my husband --
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那么
05:33
this is my husband, who is very hot --
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这个就是我的丈夫，非常帅
05:35
he won an award for being hot --
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他帅得可以去领奖
05:37
(Laughter)
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（笑声）
05:39
-- he told me,
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他和我说
05:41
"You cannot buy a banjo.
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“你不能买班卓琴
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You're just like your dad," who "collects" instruments.
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你就像你爸爸一样，只收藏乐器。”
05:46
And I wrote a post
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我便写了篇博客
05:48
about how I was so mad at him;
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谈他让我气极了
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he was such a tyrant because he would not let me buy this banjo.
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他是那么的专制，不让我买这个班卓琴
05:53
And those people who know me understood my joke.
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那些认识的人都知道我在开玩笑
05:55
This is Mena, this is how I make a joke at people.
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Mena就是这样，我就喜欢开人们的玩笑
05:58
Because the joke in this is that this person is not a tyrant:
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因为这个玩笑在于，其实这个男人并不专制
06:01
this person is so loving and so sweet
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而是那么有爱心的，那么可爱的
06:03
that he lets me dress him up
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他甚至允许我给他男扮女装
06:05
and post pictures of him to my blog.
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并让我在博客上放这些照片
06:08
(Laughter)
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（笑声）
06:12
And if he knew I was showing this right now --
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如果他知道我现在在展示这些照片
06:14
I put this in today -- he would kill me.
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他会杀了我的
06:17
But the thing was, I wrote this, and my friends read it,
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问题就在于，我写了这么一篇东西，我的朋友们读了
06:19
and they're like, "Oh, that Mena, she wrote a post about,
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他们就想，那个Mena
06:22
you know, wanting a stupid thing and being stupid."
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犯傻了，写了傻里傻气的东西
06:24
But I got emails from people that said,
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但是，我收到人们的邮件对我说
06:27
"Oh my God, your husband is such an asshole.
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“天啊，你的丈夫坏透了
06:30
How much money does he spend on beer in a year?
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他每年喝啤酒花了多少钱？
06:33
You could take that money and buy your banjo.
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你可以用他喝啤酒的钱买班卓琴
06:36
Why don't you open a separate account?"
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你们为什么不分开银行账户？”
06:37
I've been with him since I was 17 years old. We've never had a separate bank account.
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我自17岁就和他在一起。我们从来也没有分开过银行账户
06:40
They said, "Separate your bank account --
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他们说，“设立独自的银行账户
06:42
spend your money; spend his money. That's it."
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你花你的钱，他花他的钱。这就行了。”
06:44
And then I got people saying, "Leave him."
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还有人说，“和他离。”
06:46
And --
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那么
06:48
I was like, "OK, what, who are these people?
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我想，他们都是谁啊？
06:51
And why are they reading this?"
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为什么他们要读我的博客？
06:53
And I realized: I don't want to reach these people.
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我意识到，我并不想有读者
06:55
I don't want to write for this public audience.
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我不想为公众写东西
06:58
And I started to kill my blog slowly.
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我就慢慢地荒废自己的博客
07:00
I'm like, I don't want to write this anymore,
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我不想再写了
07:02
and I slowly and slowly --
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慢慢淡出
07:04
And I did tell personal stories from time to then.
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尽管不时还会写些个人的经历
07:07
I wrote this one, and I put this up because of Einstein today.
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我写了这篇，是因为Einstein
07:10
And I'm going to get choked up, because this is my first pet,
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我的第一只宠物，我想我有点想哭了，
07:12
and she passed away two years ago.
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两年前她死了
07:14
And I decided to break from, "I don't really write about my public life,"
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我就决定打破自己说过的话，“我不想再写自己的生活”
07:17
because I wanted to give her a little memorial.
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因为我想悼念她
07:19
But anyways.
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无论如何
07:21
It's these sort of personal stories. You know, you read the blogs about politics,
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这些就是我的个人经历。你们会读到关于政治的博客
07:23
or about media, and gossip and all these things.
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或者关于媒体的，或者是一些八卦的话题等等
07:26
These are out there, but it's more of the personal
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但是我还是对个人经历更感兴趣
07:29
that interests me, and this is --
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这是因为
07:31
this is who I am.
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我就是这样的人
07:33
You see Norman Rockwell. And you have art critics say,
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你们经常看到Norman Rockwell的作品，艺术评论家们会说
07:35
"Norman Rockwell is not art.
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Norman Rockwell的作品并不是艺术
07:37
Norman Rockwell hangs in
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他的作品是挂在
07:39
living rooms and bathrooms, and this is not
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起居室和浴室里面
07:41
something to be considered high art."
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这并不是什么高雅艺术
07:44
And I think this is one of the most important things
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但这些非高雅的东西对我们人类来说
07:47
to us as humans.
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却是最重要的东西
07:49
These things resonate with us,
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这些东西引起我们的共鸣
07:52
and, if you think about blogs, you think of high art blogs,
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如果提到博客，你会想到那些高雅艺术的博客
07:54
the history paintings about, you know, all biblical stories,
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那些历史名画，那些圣经故事
07:58
and then you have this.
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你会想到平常的东西
08:00
These are the blogs that interest me: the people who just tell stories.
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这些平常的故事吸引我，这些人只是在讲他们的故事
08:03
One story is
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这里有个故事
08:05
about this baby, and his name is Odin.
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它是关于一个叫Odin的婴儿
08:07
His father was a blogger.
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他的爸爸是个博客者
08:10
And he was writing his blog one day,
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他每天都写博客
08:12
and his wife gave birth to her baby
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他的妻子在怀孕25周时
08:15
at 25 weeks.
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生下了他们的孩子
08:17
And he never expected this.
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他从没想过会发生这样的事
08:19
One day it was normal; the next day it was hell.
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一天前还一切正常，第二天就像到了地狱那样
08:22
And this is a one-pound baby.
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这就是那个一磅的婴儿
08:24
So Odin was documented every single day.
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Odin生活每天都被记录下来
08:27
Pictures were taken every day: day one, day two ...
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这些照片是一天一天拍下来的，第一天，第二天
08:29
You have day nine -- they're talking about his apnea;
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第九天，他呼吸暂停
08:32
day 39 -- he gets pneumonia.
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第39天，他得了肺炎
08:34
His baby is so small,
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这个婴儿是多么小
08:36
and I've never encountered such a
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我从来没有见过那么
08:39
just --
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那么
08:40
a disturbing image, but just -- just so heartfelt.
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让人心碎的照片，是那么的真切
08:43
You're reading this as this happens,
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人们阅读着确实在发生着的事
08:46
so on day 55, everybody reads that
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第55天，读者们发现
08:49
he's having failures: breathing failures and heart failures,
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他呼吸有困难，心跳也有困难
08:52
and it's slowing down, and you don't know what to expect.
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心跳在放慢，情况无法预测
08:56
But then it gets better. Day 96 he goes home.
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接着情况开始好转。第96天，他回家了
08:59
And you see this post.
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你们可以看到这篇博客
09:01
That's not something that you're going to see in a paper or a magazine
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这不是你会在报纸或杂志看得到的东西
09:04
but this is something that this person feels,
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这是写博客的这个人的所感受的东西
09:06
and people are excited about it.
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人们对此很兴奋
09:08
Twenty-eight comments. That's not a huge amount of people reading,
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有28条评论，并不是很多人在关注
09:10
but 28 people matter.
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但28个人毕竟在关注啊
09:13
And today he is a healthy baby,
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现在他是个健康婴儿
09:15
who, if you read his blog --
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如果你去看这个博客
09:18
it's Snowdeal.org, his father's blog --
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这个婴儿的父亲的博客，Snowdeal.org
09:21
he is taking pictures of him still, because he is still his son
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他还在给他照相，因为这个男孩是他的儿子，这是不变的事实
09:24
and he is, I think, at his age level right now
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孩子在长大
09:27
because he had received such great treatment from the hospital.
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而他之前在医院接受过那么多的治疗
09:31
So, blogs.
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所以，博客
09:33
So what? You've probably heard these things before.
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算什么呢？你们也许之前可能听过类似的故事
09:35
We talked about the WELL,
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人们谈论WELL
09:37
and we talked about all these sort of things
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在这个网络时代
09:39
throughout our online history.
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人们谈很多类似的东西
09:41
But I think blogs are basically just an evolution,
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但我觉得博客基本上算是一种发展
09:44
and that's where we are today.
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讲述我们怎么发展成现在这个样子
09:46
It's this record of who you are, your persona.
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是你的个人记录
09:49
You have your Google search where you say, "Hey, what is Mena Trott?"
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你可以用google搜索了解谁是Mena Trott
09:52
And then you find these things and you're happy or unhappy.
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你会找到一些信息，你喜欢或者并不喜欢
09:56
But then you also find people's blogs,
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你也会找到人们的博客
09:58
and those are the records of people who are writing daily --
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博客是人们每天写的东西的记录
10:01
not necessarily about the same topic, but things that interest them.
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不一定是同一的话题，而是那些他们感兴趣的事
10:05
And we talk about the world flattens as being this panel,
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我们说世界因为越来越小了
10:08
and I am very optimistic.
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我对此非常乐观
10:11
Whenever I think about blogs I'm like, "Oh, we've got to reach all these people."
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每次我谈到博客，我都想去联系更多的人
10:13
Millions and hundreds of millions and billions of people.
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数百万数亿的人们
10:16
You know, we're getting into China, we want to be there,
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我们想和中国的人们联系
10:18
but you know, there are so many people who won't
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但还有很多人
10:20
have the access to write a blog.
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他们没法写博客
10:22
But to see something like the $100 computer is amazing, because it's a --
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就像100美元电脑计划很棒
10:25
blogging software is simple.
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因为它让写博客变得很简单
10:27
We have a successful company because of timing,
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我们的公司很成功是因为时机对了
10:29
and because of perseverance, but it's simple stuff --
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是因为坚持不懈，道理很简单
10:31
it's not rocket science.
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并不是什么深奥的原因
10:33
And so, that's an amazing thing to consider.
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这就值得我们思考
10:37
So,
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所以呢
10:39
the life record of a blog is something
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用博客记录生活点滴
10:42
that I find incredibly important.
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对我来说是很重要的
10:44
We started with a slide of my Teds,
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刚才我显示过我家族中的那些Ted的幻灯片
10:46
and I had to add this slide, because I knew that
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我之所以加这一张是因为我知道
10:49
the minute I showed this, my mom -- my mom will see this deck somehow,
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我展示这幅图时，我的妈妈总有一天会看到
10:51
because she does read my blog --
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因为她读我的博客
10:53
and she'll say, "Why wasn't there a picture of me?"
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她会说，“为什么上面没有我？”
10:55
This is my mom. So, I have all of the people that I know of.
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我妈妈就是这样的人。这些都是我认识的人
10:59
But this is basically the extent
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这些也是基本上
11:02
of the family that I know in terms of
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我的家人
11:04
my direct line.
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也就是我的直系亲属
11:06
I showed a Norman Rockwell painting before,
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我之前展示过Norman Rockwell的画
11:08
and this one I grew up with,
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这幅是伴随我成长的
11:10
looking at constantly.
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我总是盯着它看
11:12
I would spend hours looking at just the connections,
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我会花几个小时看这其中的关系
11:14
saying, "Oh, the little kid up at the top has red hair;
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说，“哦，那个在顶部的小孩头发是红色的
11:17
so does that first generation up there."
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画中第一代的亲人也有红头发。”
11:19
And just these little things.
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就这些不痛不痒的东西
11:22
This is not science, but this was enough for me
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这不是什么科学，但我对此感兴趣
11:24
to be really so interested in how we have evolved
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我很想知道我们是怎么进化的
11:28
and how we can trace our line.
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我们如何追溯我们的亲缘
11:31
So, that has always influenced me.
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这一直对我有深远的影响
11:33
I have this record,
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我有一个记录
11:35
this 1910 census
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1910年的人口普查
11:37
of another Grabowski -- that's my maiden name --
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关于Grabowski的记录，这是我的婚前姓
11:39
and there's a Theodore, because there's always a Theodore.
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还有关于Theodore的，经常有人叫Theodore
11:42
This is all I have. I have a couple of
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这就是我仅有的信息
11:44
facts about somebody.
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我有一些人的信息
11:46
I have their date of birth, and their age,
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他们的生日，年龄
11:49
and what they did in their household, if they spoke English,
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他们在家里的角色，讲不讲英语
11:51
and that's it. That's all I know of these people.
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就这么多。我只知道这么多
11:53
And it's pretty sad,
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这挺让人伤心地
11:55
because I only go back five generations,
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因为我只能追溯到前五代人
11:58
and then it's it. I don't even know what happens on my mom's side,
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只有这么多了。我甚至不知道我妈妈那边的亲属关系
12:01
because she's from Cuba and I don't have that many things.
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因为她是古巴人，我没法考究
12:05
And just doing this I spent time in the archives --
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我花了很多时间查档案
12:07
that's another thing why my husband's a saint --
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这也就是我说我的丈夫是个圣人的另外一个原因
12:09
I spent time in the Washington archives, just sitting there,
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我就在华盛顿那看档案
12:11
looking for these things. Now it's online,
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坐着翻看着那些档案。现在这些资料已经在网上
12:13
but he sat through that.
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他陪着我一直坐在那
12:15
And so you have this record and,
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这样就有了这些资料
12:18
you know, this is my great-great-grandmother.
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这是我的高曾祖母
12:20
This is the only picture I have. And to think
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这是我拥有的唯一一张照片
12:22
of what we have the ability to do with our blogs;
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想想我们能用博客做什么
12:25
to think about the people
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想想那些使用
12:27
who are on those $100 computers
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100美元电脑的人们
12:29
talking about who they are, sharing these personal stories --
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这些人谈谈自己什么人，分享他们的故事
12:32
this is an amazing thing.
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这是多么使人惊奇的事情
12:35
Another photo that has greatly influenced me,
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另一张对我有深远影响的照片
12:38
or a series of photos, is this project
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或者一系列照片
12:40
that's done by an Argentinean man and his wife.
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是由一个阿根廷人和他妻子所作的一个项目
12:43
And he's basically taking a picture of his family everyday
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他基本上每天都给他的家人拍照
12:46
for the past, what is '76 --
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从76年起
12:49
20, oh my God, I'm '77 --
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拍了20，我的天啊，我是77年的
12:51
29 years? Twenty-nine years.
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拍了29年？拍了29年
12:55
There was a joke, originally, about my graph that I left out, which is:
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这里本来有个笑点
12:57
you see all this math? I'm just happy I was able to add it up to 100,
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你看到这里的数学运算吗？我很高兴我刚好算到100
13:00
because that's my skill set.
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因为我只能算到100
13:06
So you have these people aging,
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你看到这些人在变老
13:09
and now this is them today, or last year,
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这就是他们今天的样子，或者去年的样子
13:12
and that's a powerful thing to have, to be able to track this.
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能够做这样的跟踪是多么强大啊
13:15
I wish that I would have this of my family.
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我希望我们家也能这么做
13:18
I know that
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如果我有孩子
13:20
one day my children will be wondering --
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我知道有一天他们会好奇
13:22
or my grandchildren, or my great-grandchildren,
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或者我的曾孙，曾曾孙会好奇
13:24
if I ever have children --
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他们的先辈是怎样的
13:26
what I am going to --
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我打算这么做
13:29
who I was, so I do something that's very narcissistic:
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做点孤芳自赏的事情
13:32
I am a blogger --
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我写博客嘛
13:34
that is an amazing thing for me,
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这棒极了
13:36
because it captures a moment in time everyday.
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因为写博客捕捉到我每天的某一瞬间
13:39
I take a picture of myself -- I've been doing this since last year --
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自从去年起，我每天都给自己拍张照
13:42
every single day.
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我一直这么做
13:44
And, you know, it's the same picture;
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这几乎是同样的照片
13:46
it's basically the same person.
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我看起来并没有什么变化
13:48
Only a couple of people read it. I don't write this for this audience;
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只有很少人看这些照片。我也不是为了观众这么做
13:51
I'm showing it now, but I would go
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我现在展示给大家看
13:53
insane if this was really public.
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但如果这有很多人关注的话，我会疯的
13:55
About four people probably read it,
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大概有4个人关注
13:57
and they tell me, you know, "You haven't updated" --
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他们会有时和我说，你没有更新
13:59
I'm probably going to get people telling me I haven't updated --
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也许有的时候他们会告诉我
14:02
but this is something that's amazing, because I can go back to a day --
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但最奇妙的在于我可以回到过去的一天
14:04
I can go back to April 2005,
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我可以回到2005年的4月
14:06
and say, what was I doing this day? I look at it, I know exactly.
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看某天我在做什么。一看照片，我就记起来了
14:09
It's this visual cue that is so important to what we do.
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这样的视觉提示让我们知道每天做了什么
14:12
I put the bad pictures up too,
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我也放过一些很糟糕的照片
14:14
because there are bad pictures.
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确实很糟
14:17
(Laughter)
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（笑声）
14:18
And I remember instantly: I am in Germany in this --
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我马上记得：当时在德国
14:21
I had to go for a one-day trip.
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我必须完成一天的旅程，
14:23
I was sick, and I was in a hotel room,
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当时我病在酒店房间
14:26
and I wanted not to be there. And so you see these things.
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我并不想呆在那。你会看到
14:29
It's not just always smiling. Now I've kind of evolved it, so I have this look.
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我并不是每天都开开心心的。现在我已经知道如何笑了
14:32
If you look at my driver's license
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如果你看看我的驾照
14:33
I have the same look,
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我就有个招牌笑容
14:35
and it's -- it's -- a pretty disturbing thing
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就是这样
14:39
but it's something that is really important.
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每天的经历都相当重要
14:42
And the last story
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最后一个故事
14:45
I really want to tell is this story,
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我很想说这个故事
14:47
because this is probably the one that
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因为对于我正在做的事情而言
14:49
means the most to me in all of what I'm doing.
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这也许对我意义最深远的故事
14:52
And I'll probably get choked up, because I tend to when I talk about this.
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我可能会说到一半哽咽，因为每次我讲这个故事都会这样
14:54
So, this woman,
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有这么一个女人
14:56
her name was Emma, and she was a blogger
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她的名字叫Emma，她是个博客者
14:59
on our service, TypePad. And she was a beta tester,
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她用了我们的服务，TypePad
15:01
so she was there right when we opened --
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我们开业的时候，她是那100个试用者之一
15:03
you know, there were 100 people --
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她试用我们的产品
15:05
and she wrote about her life dealing with cancer.
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她写了自己怎么对抗癌症
15:08
She was writing and writing and writing,
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她写啊写啊
15:10
and we all started reading it, because we had so few blogs on the service,
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我们所有人都读她的博客，因为那时很少人用博客
15:13
we could keep track of everyone.
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我们可以读每个人的博客
15:15
And she was writing one day, and, you know,
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她就这么写着
15:17
then she disappeared for a little bit.
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有一天起，她消失了一阵子
15:19
And her sister came on, and she said that
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后来她的妹妹在她博客上说
15:22
Emma had passed away. And all of our support staff
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Emma离开了人世。我们所有支持她的人
15:25
who had talked to her were really emotional,
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我们都非常非常伤感
15:28
and it was a very hard day at the company.
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那天在公司非常难熬
15:31
And
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这是一个例子
15:33
this was one of those instances where I realized
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它让我意识到
15:35
how much blogging affects our relationship,
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博客在多大程度上影响人与人的关系
15:37
and flattening this sort of world.
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博客如何联系这个世界
15:39
That this woman is in England,
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这个女人住在英国
15:41
and she lives --
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她住在英国
15:43
she lived a life where she was talking about
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却还可以谈论自己
15:46
what she was doing.
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谈她在做的事情
15:48
But the big thing that really influenced us was,
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有件事给我们很大的影响
15:51
her sister wrote to me, and she said, you know,
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她妹妹写信给我说
15:53
and she wrote on this blog, that --
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她在博客上写
15:55
writing her blog during the last couple of months of her life
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Emma是在生命的最后几个月写她的博客
15:58
was probably the best thing that had happened to her,
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这也许是她经历过最好的事情
16:00
and being able to talk to people, being able to share what was going on,
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因为可以和人们谈话，可以分享她的故事
16:03
and being able to write and receive comments.
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可以写评论，看评论
16:06
And that was amazing -- to be able to know
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这多么奇妙
16:08
that we had empowered that, and that blogging
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我们让这成为可能
16:11
was something that she felt comfortable doing, and that
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写博客让她很舒心
16:14
the idea that blogging doesn't have to be scary,
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博客不一定是可怕的
16:16
that we don't always have to be attack of the blogs,
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我们不必总是攻击博客
16:18
that we can be people who are open,
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我们可以是非常开明的
16:20
and wanting to help and talk to people.
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想去帮助别人，想和别人谈话
16:22
That was an amazing thing.
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这是多么奇妙的事
16:24
And -- and so I printed out her --
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我就打印了
16:26
or I sent a PDF of her blog to her family,
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或者说我给她家人发了份她博客的PDF文件
16:29
and they passed it out at her memorial service,
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她们在纪念仪式上用到了
16:31
and even in her obituary,
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甚至在她的讣告里
16:33
they mentioned her blog because it was such a big part of her life.
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也提到了她的博客，因为博客曾是她生命中重要的一部分
16:35
And that's a huge thing.
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博客在她生命中是件大事
16:37
So, this is her legacy,
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这是她遗留的一笔财富
16:39
and I think that
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我也因此
16:41
my call to action to all of you is:
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想对你们说
16:43
you know, think about blogs, think about what they are,
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想一想博客，想想它们是什么
16:46
think about what you've thought of them, and then
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想想你过去是怎么认为的
16:48
actually do it, because it's something
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然后开始写博客吧
16:50
that is really going to change our lives.
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因为这真的会改变我们的生活
16:52
So, thank you.
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谢谢
16:53
(Applause)
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（掌声）
ABOUT THE SPEAKER
Mena Trott - Blogger; cofounder, Six ApartMena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution.
Why you should listen
Time's 2006 Person of the Year is "You," which is to say, everybody: "The many wresting power from the few and helping one another for nothing." The tools of this revolution have come in no small part from Six Apart, a 2002 startup that helped enable the blogging boom with its products. And co-founder Mena Trott, who rose to Internet fame with her own blog, DollarShort, has become a strong voice explaining the role of personal blogging in today's culture.
Trott and her husband Ben developed Movable Type for their own use in 2001, but it became immensely popular and they dove in full-time. By the time they were preparing their blog-hosting service TypePad, investors were knocking on the door. In 2004, the company grew from seven employees to 50, with Mena Trott serving as chief executive, as well as an interface designer. Today, having acquired LiveJournal and introduced rich-media sharing platform Vox, Six Apart's software gives online voice to millions of people and organizations worldwide.
Mena Trott | Speaker | TED.com