TED2006
Mena Trott: Meet the founder of the blog revolution
米娜．卓若特談部落格
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部落格革命的始祖，部落格發布系统Movable Type的米娜．卓若特談早期寫部落格的經驗，她體悟到讓一般大眾在網路世界分像自己的生活，是建立一個更友善，更緊密的世界的關鍵。
Mena Trott - Blogger; cofounder, Six Apart
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution. Full bio
Mena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution. Full bio
Double-click the English transcript below to play the video.
00:25
Over the past couple of days
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我這幾天一直忙著
00:27
as I've been preparing for my speech,
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準備今天的演講
00:29
I've become more and more nervous
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我變得越來越緊張，因為
00:31
about what I'm going to say and about being on the same stage
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要站在許多傑出人士發表過演講
00:34
as all these fascinating people.
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的講台上談我自己的想法
00:36
Being on the same stage as Al Gore, who was the first person I ever voted for.
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艾爾‧高爾也曾站在這裡，我人生的第一票就是投給他的
00:40
And --
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而且
00:42
(Laughter)
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（笑聲）
00:45
So I was getting pretty nervous and, you know,
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我越來越緊張
00:47
I didn't know that Chris sits on the stage,
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没想到克里斯會坐在台上
00:49
and that's more nerve wracking.
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這更讓我焦慮不安
00:51
But then I started thinking about my family.
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然後我想到我的家人
00:53
I started thinking about my father and my grandfather
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我的爸爸、我的祖父
00:56
and my great-grandfather,
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我的曾祖父
00:58
and I realized
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我發現
01:00
that I had all of these Teds
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他們全都叫泰德
01:02
going through my blood stream --
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我的血液裡流著Teds呢
01:04
(Laughter)
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（笑聲）
01:05
-- that I had to
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所以呢，我得把Ted
01:07
consider this "my element."
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看成是我的一部分
01:09
So, who am I?
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好，我是誰？
01:11
Chris kind of mentioned I started a company with my husband.
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克里斯剛剛提到我先生和我一起創業
01:15
We have about 125 people internationally.
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我們公司全球有大約125名員工
01:17
If you looked in the book,
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如果你看這本書
01:19
you saw this,
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你會看到這張照片
01:22
which I really was appalled by.
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這真的嚇了我一大跳
01:25
(Laughter)
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（笑聲）
01:28
And because I wanted to impress you all with slides,
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我想用這些幻燈片來吸引各位
01:31
since I saw the great presentations yesterday with graphs,
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昨天那些很棒的演講都有幻燈片
01:33
I made a graph that moves,
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所以我做了會動的幻燈片
01:36
and I talk about the makeup of me.
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是關於我的化妝
01:39
(Laughter)
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（笑聲）
01:42
So, besides this freakish thing,
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除了這張嚇人的
01:44
this is my science slide. This is math,
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我還準備了科學的，這張是數學
01:46
and this is science; this is genetics.
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這是遺傳學
01:48
This is my grandmother, and this is where I get this mouth.
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這是我祖母，我的嘴巴就是遺傳自她
01:51
(Laughter)
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（笑聲）
01:53
I'm a
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好
01:55
blogger, which, probably to a lot of you,
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我是一個部落客
01:57
means different things.
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對各位來說意義或許不盡相同
01:59
You may have heard about the Kryptonite lock
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你們或許聽過有一陣子吵得沸沸揚揚的
02:02
brouhaha, where a blogger talked about how you hack,
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Kryptonite防盜鎖事件，有部落客在網誌裡說如何
02:05
or break into, a Kryptonite lock using a ballpoint pen,
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用原子筆就可以打開它
02:08
and it spread all over. Kryptonite had to adjust the lock,
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消息傳開，Kryptonite公司只得改變設計
02:11
and they had to address it to
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為了消除消費者的疑慮
02:13
avoid too many customer concerns.
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還做了公開說明
02:15
You may have heard about Rathergate,
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你們或許聽過「拉瑟門」事件 (CBS Dan Rather「六十分鐘」主播)
02:17
which was basically the result of
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這事件之所以爆發，就是因為
02:19
bloggers realizing that the "th"
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部落客注意到111後面的
02:22
in 111
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"th"
02:24
is not typesetted on an old typewriter; it's on Word.
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不是老式打字機排版打出來的，是Word打出來的
02:28
Bloggers exposed this,
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部落客揭露了這件事
02:30
or they worked hard to expose this.
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費了千辛萬苦揭穿這起偽造文件的事件
02:33
You know, blogs are scary. This is what you see.
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你看，部落格蠻恐怖的
02:35
I see this, and I'm sure scared --
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看到這個，我覺蠻可怕的
02:38
and I swear on stage -- shitless about blogs,
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在這裡，說坦白話，部落格挺嚇人的
02:41
because this is not something that's friendly.
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有些部落格不怎麼友善
02:44
But there are blogs that are
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但是也有一些部落格
02:46
changing the way we read news and consume media, and, you know,
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改變了我們閱讀新聞，看待媒體的方式
02:49
these are great examples. These people are reaching thousands,
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有些很棒的部落格吸引了
02:52
if not millions, of readers,
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成千上萬的讀者
02:54
and that's incredibly important.
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這很重要
02:56
During the hurricane,
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在颶風發生的時候
02:58
you had MSNBC posting about the hurricane on their blog,
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MSNBC會在他們的部落格
03:01
updating it frequently. This was possible
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及時更新颶風動態，這得歸功於
03:03
because of the easy nature of blogging tools.
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部落格簡單好用的特性
03:06
You have my friend,
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我朋友的部落格
03:08
who has a blog on digital --
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寫的是關於
03:10
on PDRs, personal recorders.
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個人數位紀錄器（Personal Digital Recorder）
03:12
He makes enough money, just by running ads,
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光靠部落格廣告的收入
03:14
to support his family up in Oregon.
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就能養活他在奧勒岡州的一家人
03:16
That's all he does now, and this is something that
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寫網誌現在是他的全職工作
03:18
blogs have made possible.
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這也是拜部落格所賜
03:20
And then you have something like this, which is Interplast.
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有一個很棒的組織
03:22
It's a wonderful organization of
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叫做Interplast
03:25
people and doctors who go to developing nations
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志工和醫生前往開發中國家
03:28
to offer plastic surgery to those who need it.
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為有需要的人提供整形外科手術
03:31
Children with cleft palates will get it,
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唇顎裂的孩子將會得到醫療手術
03:33
and they document their story. This is wonderful.
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他們的故事被拍成紀錄片，這真是太棒了
03:36
I am not that caring.
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我没有那麼有愛心
03:39
(Laughter)
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（笑聲）
03:42
I talk about myself. That's what I am. I'm a blogger.
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我談我自己，這就是我，一個部落客
03:45
I have always decided that I was going to be an expert on one thing,
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我早就下定決心要成為某方面的專家
03:48
and I am an expert on this person,
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我對自己瞭若執掌
03:50
and so I write about it.
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所以我寫我自己
03:52
And --
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嗯
03:53
the short story about my blog: it started in 2001. I was 23.
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長話短說，2001年，我23歲時開始寫部落格
03:56
I wasn't happy with my job,
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當時我不喜歡我的工作
03:58
because I was a designer,
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那時我是個設計師
04:00
but I wasn't being really stimulated.
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一個沒什麼靈感的設計師
04:02
I was an English major in college. I didn't have any use for it,
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我大學主修英文，卻沒有學以致用
04:04
but I missed writing. So, I started to write a blog
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我很想念寫作，所以開始寫部落格
04:08
and I started to create things like these little stories.
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從一些小故事開始
04:11
This was an illustration about my camp experience when I was 11 years old,
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這是關於我11歲時去露營的漫畫
04:15
and how I went to a YMCA camp -- Christian camp --
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是基督教青年會辦的營隊
04:18
and basically by the end, I had
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快結束時，朋友們
04:20
made my friends hate me so much
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每個都很討厭我
04:23
that I hid in a bunk. They couldn't find me.
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所以我躲到床鋪底下，他們找不到
04:25
They sent a search party, and I overheard people saying
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還派了個搜索小隊來找我，我聽到有人說
04:27
they wish I had killed myself,
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希望我乾脆自殺好了
04:29
jumped off Bible Peak.
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從Bible峰一躍而下
04:31
You can laugh, this is OK.
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好笑吧，無所謂啦
04:35
This is me.
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這就是我
04:37
This is what happened to me.
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發生在我身上的事
04:39
And when I started my blog it was really this one goal --
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我開始寫部落格時心裡只有一個目標
04:42
I said,
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我知道
04:44
I am not going to be famous
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我不會名揚四海
04:46
to the world,
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但是
04:48
but I could be famous to people on the Internet.
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在網路上成名總可以吧
04:50
And I set a goal. I said, "I'm going to win an award,"
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所以我定了個目標，我一定要得個什麼獎
04:53
because I had never won an award in my entire life.
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我一輩子還沒得過獎呢
04:56
And I said, "I'm going to win this award --
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嗯，我要得這個
04:58
the South by Southwest Weblog award."
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西南偏南部落格大獎
05:00
And I won it. I reached all of these people,
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結果我真的得獎了！有人真的在讀我的網誌
05:03
and I had tens of thousands of people reading about my life everyday.
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每天有成千上萬的人閱讀我生活中的點點滴滴
05:06
And then I wrote a post about a banjo.
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我寫了一篇班卓琴的網誌
05:09
I wrote a post
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說我想要
05:11
about wanting to buy a banjo --
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買班卓琴
05:13
a $300 banjo, which is a lot of money,
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300美金，很貴耶
05:16
and I don't play instruments;
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但是我不會彈奏樂器
05:18
I don't know anything about music.
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我對音樂一竅不通
05:20
I like music, and I like banjos,
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我喜歡音樂，也喜歡班卓琴
05:23
and I think I probably heard Steve Martin playing,
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我聽過史提夫馬丁彈班卓琴
05:25
and I said, "I could do that."
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心裡想我也可以彈吧
05:27
And I said to my husband, I said, "Ben, can I buy a banjo?" And he's like, "No."
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所以我對我老公說「班，我可以買一把班卓琴嗎?」他說「不行」
05:30
And my husband --
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我老公
05:33
this is my husband, who is very hot --
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他超帥的喔
05:35
he won an award for being hot --
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因為長得帥還得過獎呢
05:37
(Laughter)
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（笑聲）
05:39
-- he told me,
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他說
05:41
"You cannot buy a banjo.
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「不准買班卓琴」
05:43
You're just like your dad," who "collects" instruments.
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「妳跟你爸一樣，只是蒐集樂器而已」
05:46
And I wrote a post
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所以我在網誌裡寫
05:48
about how I was so mad at him;
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我有多麼生他的氣
05:50
he was such a tyrant because he would not let me buy this banjo.
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說他是個暴君，不讓我買班卓琴
05:53
And those people who know me understood my joke.
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認識我的人都知道我在開玩笑
05:55
This is Mena, this is how I make a joke at people.
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這就是米娜，這就是她一貫的搞笑風格
05:58
Because the joke in this is that this person is not a tyrant:
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這玩笑之所以好笑是因為我老公根本就不霸道
06:01
this person is so loving and so sweet
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他超有愛心又很善良
06:03
that he lets me dress him up
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他讓我幫他男扮女裝
06:05
and post pictures of him to my blog.
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還把照片放在我的部落格裡
06:08
(Laughter)
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（笑聲）
06:12
And if he knew I was showing this right now --
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要是他知道今天我會
06:14
I put this in today -- he would kill me.
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把這張照片秀出來，他會殺了我的！
06:17
But the thing was, I wrote this, and my friends read it,
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好，重點是，我寫了這篇網誌，朋友們讀了
06:19
and they're like, "Oh, that Mena, she wrote a post about,
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他們想：哦！這個米娜又來了，
06:22
you know, wanting a stupid thing and being stupid."
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寫些有的沒的，裝瘋賣傻
06:24
But I got emails from people that said,
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但是我收到email說
06:27
"Oh my God, your husband is such an asshole.
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「天啊！ 妳老公真是個混球！」
06:30
How much money does he spend on beer in a year?
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「他一年喝啤酒喝掉多少錢？」
06:33
You could take that money and buy your banjo.
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「妳可以拿他的酒錢買班卓琴啊！」
06:36
Why don't you open a separate account?"
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「妳自己再另外開一個戶頭啊！」
06:37
I've been with him since I was 17 years old. We've never had a separate bank account.
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我從17歲開始就和他在一起，我們從來就沒有獨立的銀行帳戶
06:40
They said, "Separate your bank account --
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這些人說「開一個妳自己戶頭！」
06:42
spend your money; spend his money. That's it."
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「花妳的錢，也花他的錢，這就對了」
06:44
And then I got people saying, "Leave him."
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還有人說「離開他」
06:46
And --
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嗯
06:48
I was like, "OK, what, who are these people?
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我想，這些人是誰啊？
06:51
And why are they reading this?"
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他們為什麼讀我的網誌？
06:53
And I realized: I don't want to reach these people.
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我發現：我並不想引起這些人的注意
06:55
I don't want to write for this public audience.
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我寫的網誌並不想讓張三、李四看
06:58
And I started to kill my blog slowly.
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慢慢的，我停止寫部落格
07:00
I'm like, I don't want to write this anymore,
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最後，我一點也不想寫了
07:02
and I slowly and slowly --
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漸漸地停了
07:04
And I did tell personal stories from time to then.
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偶爾我會寫點自己的事情
07:07
I wrote this one, and I put this up because of Einstein today.
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我寫了這篇是因為愛因斯坦
07:10
And I'm going to get choked up, because this is my first pet,
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我有點想哭耶，這是我的第一隻寵物
07:12
and she passed away two years ago.
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她兩年前死了
07:14
And I decided to break from, "I don't really write about my public life,"
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那時我打破自己不寫網誌的決定
07:17
because I wanted to give her a little memorial.
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因為我想寫些東西紀念她
07:19
But anyways.
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嗯…
07:21
It's these sort of personal stories. You know, you read the blogs about politics,
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這些是個人的小故事，你們會讀到有關政治
07:23
or about media, and gossip and all these things.
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媒體，八卦這類的部落格
07:26
These are out there, but it's more of the personal
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網路上多的是，但是真的吸引我的
07:29
that interests me, and this is --
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還是那些寫個人故事的部落格
07:31
this is who I am.
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我就是這樣子的人
07:33
You see Norman Rockwell. And you have art critics say,
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有些藝術評論說家諾曼‧洛克威爾
07:35
"Norman Rockwell is not art.
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的作品根本算不上藝術
07:37
Norman Rockwell hangs in
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他的作品只能掛在
07:39
living rooms and bathrooms, and this is not
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客廳和廁所裡
07:41
something to be considered high art."
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根本算不上高雅藝術
07:44
And I think this is one of the most important things
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我心裡想：根本算不上高雅藝術的作品
07:47
to us as humans.
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對我們來說卻是最重要的
07:49
These things resonate with us,
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因為它們能引起我們的共鳴
07:52
and, if you think about blogs, you think of high art blogs,
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提到部落格，你想到一些高雅藝術
07:54
the history paintings about, you know, all biblical stories,
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描繪聖經故事的歷史名畫
07:58
and then you have this.
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然後還有這些平凡無奇的東西
08:00
These are the blogs that interest me: the people who just tell stories.
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就是這些平凡無奇的故事吸引著我
08:03
One story is
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有一個故事
08:05
about this baby, and his name is Odin.
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是關於一個名叫奧汀的baby
08:07
His father was a blogger.
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他爸爸是個部落客
08:10
And he was writing his blog one day,
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有一天在寫網誌時
08:12
and his wife gave birth to her baby
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他懷孕25周的太太
08:15
at 25 weeks.
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早產了
08:17
And he never expected this.
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這是他始料未及的
08:19
One day it was normal; the next day it was hell.
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前一天一切都還好好的，然後隔天就如墜深淵一般
08:22
And this is a one-pound baby.
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這是一磅重的小嬰兒
08:24
So Odin was documented every single day.
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奧汀每天的生活都被記錄在部落格
08:27
Pictures were taken every day: day one, day two ...
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第一天、第二天…每天都有照片
08:29
You have day nine -- they're talking about his apnea;
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到第九天，奧汀呼吸暫停了
08:32
day 39 -- he gets pneumonia.
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第39天，奧汀得了肺炎
08:34
His baby is so small,
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他是那麼的小
08:36
and I've never encountered such a
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我從來沒看過
08:39
just --
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那麼
08:40
a disturbing image, but just -- just so heartfelt.
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令人揪心的照片，但是充滿了真實的情感
08:43
You're reading this as this happens,
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大家每天追蹤著奧汀的進展
08:46
so on day 55, everybody reads that
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到了第55天，網誌寫著
08:49
he's having failures: breathing failures and heart failures,
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奧汀有呼吸和心跳的問題
08:52
and it's slowing down, and you don't know what to expect.
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心跳變慢了，接下來不知道會怎樣
08:56
But then it gets better. Day 96 he goes home.
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但是情況好轉，第96天奧汀出院回家了
08:59
And you see this post.
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這篇網誌
09:01
That's not something that you're going to see in a paper or a magazine
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在雜誌或報紙上是讀不到的
09:04
but this is something that this person feels,
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這是奧汀爸爸的內心世界
09:06
and people are excited about it.
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大家都好開心喔
09:08
Twenty-eight comments. That's not a huge amount of people reading,
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總共有28則留言，不是很多
09:10
but 28 people matter.
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但是有28個人關心奧汀！
09:13
And today he is a healthy baby,
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現在他是個健康的孩子
09:15
who, if you read his blog --
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如果你看這個部落格
09:18
it's Snowdeal.org, his father's blog --
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Snowdeal.org
09:21
he is taking pictures of him still, because he is still his son
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奧汀的爸爸還是持續在拍他兒子的照片
09:24
and he is, I think, at his age level right now
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奧汀現在很健康
09:27
because he had received such great treatment from the hospital.
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想想看他之前在醫院裡接受了那麼多的治療
09:31
So, blogs.
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所以部落格
09:33
So what? You've probably heard these things before.
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怎麼樣呢？或許你聽說過
09:35
We talked about the WELL,
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人們討論WELL (最早期的網路虛擬社群)
09:37
and we talked about all these sort of things
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在這個網路時代
09:39
throughout our online history.
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大家會談論這類的話題
09:41
But I think blogs are basically just an evolution,
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我認為部落格就是一種進化歷程
09:44
and that's where we are today.
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我們這身處於這個過程之中
09:46
It's this record of who you are, your persona.
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部落格訴說著你是誰、你的角色
09:49
You have your Google search where you say, "Hey, what is Mena Trott?"
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你可以google一下，查一查米娜．卓若特是何方神聖
09:52
And then you find these things and you're happy or unhappy.
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然後你會發現一堆你喜歡或不喜歡的東西
09:56
But then you also find people's blogs,
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你也會搜尋到別人的部落格
09:58
and those are the records of people who are writing daily --
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每天一點一滴的紀錄
10:01
not necessarily about the same topic, but things that interest them.
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不一定是相同的主題，而是他們感興趣的事
10:05
And we talk about the world flattens as being this panel,
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因為部落格這個交流平台，我們說世界變平了
10:08
and I am very optimistic.
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對此我樂觀看待
10:11
Whenever I think about blogs I'm like, "Oh, we've got to reach all these people."
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想到部落格，我想到的是：哇！可以吸引那麼多的人耶！
10:13
Millions and hundreds of millions and billions of people.
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數百萬，數千萬，甚至十幾億的人耶！
10:16
You know, we're getting into China, we want to be there,
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我們可以接觸到中國的網友
10:18
but you know, there are so many people who won't
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但是，也有許多人沒有網路可用
10:20
have the access to write a blog.
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沒辦法寫部落格
10:22
But to see something like the $100 computer is amazing, because it's a --
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可是現在只要100美金就可以擁有一台電腦，很棒吧！
10:25
blogging software is simple.
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部落格軟體簡單好用
10:27
We have a successful company because of timing,
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我們公司之所以成功就是因為時機對了
10:29
and because of perseverance, but it's simple stuff --
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而且我們不屈不撓，事實就是這麼簡單
10:31
it's not rocket science.
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不是什麼深奥的大道理
10:33
And so, that's an amazing thing to consider.
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這值得深思
10:37
So,
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好
10:39
the life record of a blog is something
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我認為記錄生命過程的
10:42
that I find incredibly important.
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部落格意義非凡
10:44
We started with a slide of my Teds,
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一開始大家看到我家人的幻燈片
10:46
and I had to add this slide, because I knew that
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我加了這一張是因為我知道
10:49
the minute I showed this, my mom -- my mom will see this deck somehow,
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我媽媽總有一天會看到
10:51
because she does read my blog --
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因為她會看我的部落格
10:53
and she'll say, "Why wasn't there a picture of me?"
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她一定會唸：「為什麼沒有我的照片？」
10:55
This is my mom. So, I have all of the people that I know of.
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我媽就是這樣，這些是我的家人
10:59
But this is basically the extent
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基本上應該說
11:02
of the family that I know in terms of
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他們是我的
11:04
my direct line.
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直系親屬
11:06
I showed a Norman Rockwell painting before,
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剛剛也看了諾曼‧洛克威爾的畫作
11:08
and this one I grew up with,
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這幅畫伴隨著我長大
11:10
looking at constantly.
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我常常盯著它看
11:12
I would spend hours looking at just the connections,
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盯著它好幾個鐘頭，找出其中的關聯
11:14
saying, "Oh, the little kid up at the top has red hair;
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「喔！最上面那個小孩頭髮是紅的」
11:17
so does that first generation up there."
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「他的第一代祖先也是紅頭髮耶！」
11:19
And just these little things.
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就是這些無關緊要的小事
11:22
This is not science, but this was enough for me
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不是甚麼大學問，就是這些芝麻蒜皮的小事
11:24
to be really so interested in how we have evolved
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讓我想知道我們是從哪裡來的
11:28
and how we can trace our line.
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我們如何找到自己的根
11:31
So, that has always influenced me.
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這對我有深遠的影響
11:33
I have this record,
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我找到另一家
11:35
this 1910 census
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也是姓葛柏斯基的
11:37
of another Grabowski -- that's my maiden name --
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1910年戶口調查紀錄，我原本姓葛柏斯基
11:39
and there's a Theodore, because there's always a Theodore.
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還有一位西奧多，叫西奧多的大有人在
11:42
This is all I have. I have a couple of
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這就是我找到的
11:44
facts about somebody.
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我有一些人的資料
11:46
I have their date of birth, and their age,
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出生年月日，年齡
11:49
and what they did in their household, if they spoke English,
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他們的家庭，會不會說英文
11:51
and that's it. That's all I know of these people.
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關於這些人我知道的就這麼多
11:53
And it's pretty sad,
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蠻悲哀的
11:55
because I only go back five generations,
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我只能往回追溯到前五代的人
11:58
and then it's it. I don't even know what happens on my mom's side,
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只能查到這些，我媽媽那邊我是一無所知
12:01
because she's from Cuba and I don't have that many things.
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她是古巴人，我查不到什麼資料
12:05
And just doing this I spent time in the archives --
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我花了很多時間查檔案
12:07
that's another thing why my husband's a saint --
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我老公真的很了不起
12:09
I spent time in the Washington archives, just sitting there,
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我在國家檔案記錄管理局，花了好多時間
12:11
looking for these things. Now it's online,
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坐在那裡讀這些資料，這一切現在都在網路上了
12:13
but he sat through that.
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我老公就坐在那裏陪我
12:15
And so you have this record and,
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你可以隨時查這些紀錄
12:18
you know, this is my great-great-grandmother.
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這是我曾曾祖母
12:20
This is the only picture I have. And to think
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這是我僅有的一張照片
12:22
of what we have the ability to do with our blogs;
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再想想部落格可以做的事
12:25
to think about the people
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想想那些使用
12:27
who are on those $100 computers
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100塊美金的電腦的人
12:29
talking about who they are, sharing these personal stories --
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訴說著他自己，分享他的故事
12:32
this is an amazing thing.
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多麼奇妙啊
12:35
Another photo that has greatly influenced me,
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還有另外一張，嗯，一系列
12:38
or a series of photos, is this project
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對我意義重大的照片
12:40
that's done by an Argentinean man and his wife.
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這些照片是由一個阿根廷人和他的太太拍的
12:43
And he's basically taking a picture of his family everyday
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他每天為他的家人攝影
12:46
for the past, what is '76 --
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從1976年開始
12:49
20, oh my God, I'm '77 --
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天啊！我是1977年出生的
12:51
29 years? Twenty-nine years.
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拍了29年？拍了29年耶！
12:55
There was a joke, originally, about my graph that I left out, which is:
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我幻燈片裡原本有個好笑的東西，後來刪掉了
12:57
you see all this math? I'm just happy I was able to add it up to 100,
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剛剛加加減減算這些年代，我最多只能加到100
13:00
because that's my skill set.
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我的數學只能這樣
13:06
So you have these people aging,
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你看到這一家人年歲漸增
13:09
and now this is them today, or last year,
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這是他們現在，嗯，去年的樣子
13:12
and that's a powerful thing to have, to be able to track this.
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這很令人震撼，可以回溯一個人一生的軌跡
13:15
I wish that I would have this of my family.
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我也想瞭解我的家族歷史
13:18
I know that
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我知道
13:20
one day my children will be wondering --
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有一天，我的孩子
13:22
or my grandchildren, or my great-grandchildren,
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孫子，曾孫，他們會問起我的事
13:24
if I ever have children --
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假如我真的有小孩
13:26
what I am going to --
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到時我要怎麼回答
13:29
who I was, so I do something that's very narcissistic:
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我是誰？所以我就很自戀的開始
13:32
I am a blogger --
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當起一個部落客
13:34
that is an amazing thing for me,
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對我而言這很神奇
13:36
because it captures a moment in time everyday.
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每天一個短暫的片刻就此「停格」
13:39
I take a picture of myself -- I've been doing this since last year --
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從去年開始，每天
13:42
every single day.
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我拍我自己的照片
13:44
And, you know, it's the same picture;
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幾乎是一樣的照片
13:46
it's basically the same person.
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是同一個人
13:48
Only a couple of people read it. I don't write this for this audience;
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沒有多少人看過，這是不公開的
13:51
I'm showing it now, but I would go
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現在我秀給各位看，但是
13:53
insane if this was really public.
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要是公開了，我一定會抓狂
13:55
About four people probably read it,
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我有4個讀者
13:57
and they tell me, you know, "You haven't updated" --
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他們還會提醒我沒有更新喔
13:59
I'm probably going to get people telling me I haven't updated --
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可能又有人會跟我說我沒有更新照片
14:02
but this is something that's amazing, because I can go back to a day --
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奇妙的是，我可以回到過去的某一天
14:04
I can go back to April 2005,
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回到2005年的4月
14:06
and say, what was I doing this day? I look at it, I know exactly.
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咦？那一天我在幹嗎？看一下我的部落格我就想起來了
14:09
It's this visual cue that is so important to what we do.
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照片的視覺提示讓我們想起每天做了什麼
14:12
I put the bad pictures up too,
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我也會放些醜醜的照片
14:14
because there are bad pictures.
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真的蠻難看的
14:17
(Laughter)
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（笑聲）
14:18
And I remember instantly: I am in Germany in this --
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我馬上就記得：這是在德國
14:21
I had to go for a one-day trip.
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那天有一日遊的行程
14:23
I was sick, and I was in a hotel room,
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可是我生病了，待在旅館裡
14:26
and I wanted not to be there. And so you see these things.
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我一點也不想待在旅館；你看
14:29
It's not just always smiling. Now I've kind of evolved it, so I have this look.
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我不是每天都笑嘻嘻的，但是我有進步喔！
14:32
If you look at my driver's license
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你看我的駕照
14:33
I have the same look,
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這是我的招牌笑容喔！
14:35
and it's -- it's -- a pretty disturbing thing
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人生不是每天都笑嘻嘻的
14:39
but it's something that is really important.
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但是每一天都很重要
14:42
And the last story
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最後一個故事
14:45
I really want to tell is this story,
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我真的很想告訴各位這個故事
14:47
because this is probably the one that
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對於我現在所做的一切
14:49
means the most to me in all of what I'm doing.
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這或許可以說是最重要的
14:52
And I'll probably get choked up, because I tend to when I talk about this.
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我可能又會哭耶，因為每次談到這個我都會哭
14:54
So, this woman,
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這位女士
14:56
her name was Emma, and she was a blogger
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叫做愛瑪，是個部落客
14:59
on our service, TypePad. And she was a beta tester,
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也是我們的TypePad軟體測試者，
15:01
so she was there right when we opened --
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我們公司剛創業時
15:03
you know, there were 100 people --
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她是100位測試者其中之一
15:05
and she wrote about her life dealing with cancer.
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她寫了她對抗癌症的故事
15:08
She was writing and writing and writing,
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她持續不斷的寫
15:10
and we all started reading it, because we had so few blogs on the service,
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我們開始讀她的部落格，因為那時客戶很少
15:13
we could keep track of everyone.
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所以可以讀每個客戶的網誌
15:15
And she was writing one day, and, you know,
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她持續的寫，突然
15:17
then she disappeared for a little bit.
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她銷聲匿跡了一陣子
15:19
And her sister came on, and she said that
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然後她的妹妹在部落格裡
15:22
Emma had passed away. And all of our support staff
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說愛瑪過逝了，客服部所有曾經和她
15:25
who had talked to her were really emotional,
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說過話的員工，每個人都很難過
15:28
and it was a very hard day at the company.
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那天公司氣氛很沉重
15:31
And
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這件事
15:33
this was one of those instances where I realized
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讓我明白
15:35
how much blogging affects our relationship,
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部落格對於人際關係影響重大
15:37
and flattening this sort of world.
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而且還把世界抹平了
15:39
That this woman is in England,
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愛瑪是英國人
15:41
and she lives --
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她住在英國
15:43
she lived a life where she was talking about
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寫她自己的故事
15:46
what she was doing.
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她在做什麼
15:48
But the big thing that really influenced us was,
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給我們帶來最大的影響的是
15:51
her sister wrote to me, and she said, you know,
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她的妹妹在網誌上
15:53
and she wrote on this blog, that --
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告訴我說
15:55
writing her blog during the last couple of months of her life
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在愛瑪生命中的最後幾個月
15:58
was probably the best thing that had happened to her,
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寫網誌對她而言可能是最棒的事
16:00
and being able to talk to people, being able to share what was going on,
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能夠和其他人交談，分享所發生的一切
16:03
and being able to write and receive comments.
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可以寫評論，看評論
16:06
And that was amazing -- to be able to know
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這多麼奇妙啊，
16:08
that we had empowered that, and that blogging
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知道是我們公司讓愛瑪辦到這一切
16:11
was something that she felt comfortable doing, and that
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寫部落格是愛瑪喜歡做的事情
16:14
the idea that blogging doesn't have to be scary,
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部落格不全都是那麼可怕
16:16
that we don't always have to be attack of the blogs,
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我們也不會總是被部落格批評
16:18
that we can be people who are open,
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我們可以敞開自己
16:20
and wanting to help and talk to people.
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去幫助他人，和別人交流
16:22
That was an amazing thing.
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這是件了不起的事！
16:24
And -- and so I printed out her --
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我把愛瑪的部落格
16:26
or I sent a PDF of her blog to her family,
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轉成PDF檔，寄給她的家人
16:29
and they passed it out at her memorial service,
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他們把它印出來，在追思會上發給每一個人
16:31
and even in her obituary,
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也印在愛瑪的訃文裡，
16:33
they mentioned her blog because it was such a big part of her life.
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說到她的部落格，因為那是她生命中很重要的一部分
16:35
And that's a huge thing.
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這件事意義重大
16:37
So, this is her legacy,
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這是愛瑪的留給我們的東西
16:39
and I think that
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因此
16:41
my call to action to all of you is:
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我想對大家說
16:43
you know, think about blogs, think about what they are,
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想一想部落格，它究竟是什麼
16:46
think about what you've thought of them, and then
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你如何看待部落格，然後開始
16:48
actually do it, because it's something
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寫你自己的故事，因為
16:50
that is really going to change our lives.
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它真的會改變我們的生命
16:52
So, thank you.
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謝謝各位
16:53
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Mena Trott - Blogger; cofounder, Six ApartMena Trott and her husband Ben founded Six Apart in a spare bedroom after the blogging software they developed grew beyond a hobby. With products Movable Type, TypePad, LiveJournal and Vox, the company has helped lead the "social media" revolution.
Why you should listen
Time's 2006 Person of the Year is "You," which is to say, everybody: "The many wresting power from the few and helping one another for nothing." The tools of this revolution have come in no small part from Six Apart, a 2002 startup that helped enable the blogging boom with its products. And co-founder Mena Trott, who rose to Internet fame with her own blog, DollarShort, has become a strong voice explaining the role of personal blogging in today's culture.
Trott and her husband Ben developed Movable Type for their own use in 2001, but it became immensely popular and they dove in full-time. By the time they were preparing their blog-hosting service TypePad, investors were knocking on the door. In 2004, the company grew from seven employees to 50, with Mena Trott serving as chief executive, as well as an interface designer. Today, having acquired LiveJournal and introduced rich-media sharing platform Vox, Six Apart's software gives online voice to millions of people and organizations worldwide.
Mena Trott | Speaker | TED.com