Hannah Brencher: Love letters to strangers
June 7, 2012
Hannah Brencher's mother always wrote her letters. So when she felt herself bottom into depression after college, she did what felt natural -- she wrote love letters and left them for strangers to find. The act has become a global initiative, The World Needs More Love Letters, which rushes handwritten letters to those in need of a boost.Hannah Brencher
- Letter enthusiast
Hannah Brencher believes in the power of pen and paper, and has started a global initiative that encourages strangers to exchange love letters. Full bio
Double-click the English subtitles below to play the video.
I was one of the only kids in college who had a reason
to go to the P.O. box at the end of the day,
and that was mainly because my mother has never believed
in email, in Facebook, in texting or cell phones in general.
And so while other kids were BBM-ing their parents,
I was literally waiting by the mailbox
to get a letter from home to see how the weekend had gone,
which was a little frustrating when Grandma was in the hospital,
but I was just looking for some sort of scribble,
some unkempt cursive from my mother.
And so when I moved to New York City after college
and got completely sucker-punched in the face by depression,
I did the only thing I could think of at the time.
I wrote those same kinds of letters that my mother had written me
for strangers, and tucked them all throughout the city,
dozens and dozens of them. I left them everywhere,
in cafes and in libraries, at the U.N., everywhere.
I blogged about those letters and the days
when they were necessary, and I posed
a kind of crazy promise to the Internet:
that if you asked me for a hand-written letter,
I would write you one, no questions asked.
Overnight, my inbox morphed into this harbor of heartbreak --
a single mother in Sacramento, a girl being bullied
in rural Kansas, all asking me, a 22-year-old girl
who barely even knew her own coffee order,
to write them a love letter and give them a reason
to wait by the mailbox.
Well, today I fuel a global organization
that is fueled by those trips to the mailbox,
fueled by the ways in which we can harness social media
like never before to write and mail strangers letters
when they need them most, but most of all,
fueled by crates of mail like this one, my trusty mail crate,
filled with the scriptings of ordinary people,
strangers writing letters to other strangers not because
they're ever going to meet and laugh over a cup of coffee,
but because they have found one another by way of letter-writing.
But, you know, the thing that always gets me
about these letters is that most of them have been written
by people that have never known themselves loved on a piece of paper.
They could not tell you about the ink of their own love letters.
They're the ones from my generation,
the ones of us that have grown up into a world
where everything is paperless, and where some
of our best conversations have happened upon a screen.
We have learned to diary our pain onto Facebook,
and we speak swiftly in 140 characters or less.
But what if it's not about efficiency this time?
I was on the subway yesterday with this mail crate,
which is a conversation starter, let me tell you.
If you ever need one, just carry one of these. (Laughter)
And a man just stared at me, and he was like,
"Well, why don't you use the Internet?"
And I thought, "Well, sir, I am not a strategist,
nor am I specialist. I am merely a storyteller."
And so I could tell you about a woman
whose husband has just come home from Afghanistan,
and she is having a hard time unearthing this thing called conversation,
and so she tucks love letters throughout the house
as a way to say, "Come back to me.
Find me when you can."
Or a girl who decides that she is going to leave love letters
around her campus in Dubuque, Iowa, only to find
her efforts ripple-effected the next day when she walks out
onto the quad and finds love letters hanging
from the trees, tucked in the bushes and the benches.
Or the man who decides that he is going to take his life,
uses Facebook as a way to say goodbye
to friends and family.
Well, tonight he sleeps safely with a stack of letters
just like this one tucked beneath his pillow,
scripted by strangers who were there for him when.
These are the kinds of stories that convinced me
that letter-writing will never again need to flip back her hair
and talk about efficiency, because she is an art form now,
all the parts of her, the signing, the scripting, the mailing,
the doodles in the margins.
The mere fact that somebody would even just sit down,
pull out a piece of paper and think about someone
the whole way through, with an intention that is so much
harder to unearth when the browser is up and the iPhone
is pinging and we've got six conversations rolling in at once,
that is an art form
that does not fall down to the Goliath of "get faster,"
no matter how many social networks we might join.
We still clutch close these letters to our chest,
to the words that speak louder than loud,
when we turn pages into palettes to say the things
that we have needed to say,
the words that we have needed to write, to sisters
and brothers and even to strangers, for far too long.
Thank you. (Applause)
- Letter enthusiast
Hannah Brencher believes in the power of pen and paper, and has started a global initiative that encourages strangers to exchange love letters.Why you should listen
Hannah Brechner has always loved that her family communicates via handwritten letters. In October of 2010, she began writing love letters intended for strangers and tucking them away in libraries and cafes across New York City, for people to randomly discover. Soon, she offered on her blog HannahBrencher.com to write a letter to anyone who needed one. Over the next year, she mailed out more than 400 hand-penned letters. Today she runs The World Needs More Love Letters, a letter exchange dedicated to connecting strangers across the globe through the art of letter writing.
In addition, Brencher works as a copywriter and creative consultant, helping brands inject human touches into their communications plans.
The original video is available on TED.com