TED2010
Jonathan Klein: Photos that changed the world
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Photographs do more than document history -- they make it. At TED University, Jonathan Klein of Getty Images shows some of the most iconic, and talks about what happens when a generation sees an image so powerful it can't look away -- or back.
Jonathan Klein - Executive
Jonathan Klein runs Getty Images, a stock photo agency whose vast archive of still photography and illustrations is a mainstay of the creative class. Full bio
Jonathan Klein runs Getty Images, a stock photo agency whose vast archive of still photography and illustrations is a mainstay of the creative class. Full bio
Double-click the English transcript below to play the video.
00:15
In my industry,
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we believe that images can change the world.
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Okay, we're naive, we're bright-eyed and bushy-tailed.
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The truth is that we know that the
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images themselves don't change the world,
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but we're also aware that, since the beginning of photography,
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images have provoked reactions in people,
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and those reactions have caused change to happen.
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So let's begin with a group of images.
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I'd be extremely surprised
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if you didn't recognize many or most of them.
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They're best described as iconic:
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so iconic, perhaps, they're cliches.
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In fact, they're so well-known
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that you might even recognize them
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in a slightly or somewhat different form.
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(Laughter)
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01:00
But I think we're looking for something more.
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We're looking for something more.
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We're looking for images that shine
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an uncompromising light on crucial issues,
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images that transcend borders, that transcend religions,
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images that provoke us
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to step up and do something --
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in other words, to act.
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Well, this image you've all seen.
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It changed our view of the physical world.
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We had never seen our planet from this perspective before.
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Many people credit
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a lot of the birth of the environmental movement
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to our seeing the planet like this
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for the first time --
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its smallness, its fragility.
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Forty years later, this group, more than most,
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are well aware of the destructive power
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that our species can wield over our environment.
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And at last, we appear to be doing something about it.
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This destructive power takes many different forms.
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For example, these images taken by Brent Stirton
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in the Congo.
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These gorillas were murdered, some would even say crucified,
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and unsurprisingly,
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they sparked international outrage.
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Most recently,
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we've been tragically reminded of the destructive power of nature itself
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with the recent earthquake in Haiti.
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Well, I think what is far worse
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is man's destructive power over man.
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Samuel Pisar, an Auschwitz survivor, said,
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and I'll quote him,
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"The Holocaust teaches us that nature,
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even in its cruelest moments,
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is benign in comparison with man,
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when he loses his moral compass and his reason."
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There's another kind of crucifixion.
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The horrifying images from Abu Ghraib
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as well as the images from Guantanamo
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had a profound impact.
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The publication of those images,
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as opposed to the images themselves,
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caused a government to change its policies.
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Some would argue that it is those images
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that did more to fuel the insurgency in Iraq
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than virtually any other single act.
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Furthermore, those images forever removed
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the so-called moral high ground of the occupying forces.
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Let's go back a little.
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In the 1960s and 1970s,
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the Vietnam War was basically shown
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in America's living rooms day in, day out.
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News photos brought people face to face
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with the victims of the war: a little girl burned by napalm,
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a student killed by the National Guard
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at Kent State University in Ohio during a protest.
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In fact, these images became
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the voices of protest themselves.
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Now, images have power
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to shed light of understanding
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on suspicion, ignorance,
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and in particular -- I've given a lot of talks on this
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but I'll just show one image --
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the issue of HIV/AIDS.
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In the 1980s, the stigmatization of people with the disease
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was an enormous barrier
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to even discussing or addressing it.
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A simple act, in 1987, of the most famous woman in the world,
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the Princess of Wales, touching
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an HIV/AIDS infected baby
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did a great deal, especially in Europe, to stop that.
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She, better than most, knew the power of an image.
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So when we are confronted by a powerful image,
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we all have a choice:
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We can look away, or we can address the image.
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Thankfully, when these photos appeared in
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The Guardian in 1998,
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they put a lot of focus and attention and, in the end, a lot of money
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towards the Sudan famine relief efforts.
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Did the images change the world?
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No, but they had a major impact.
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Images often push us to question our core beliefs
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and our responsibilities to each other.
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We all saw those images after Katrina,
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and I think for millions of people
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they had a very strong impact.
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And I think it's very unlikely
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that they were far from the minds of Americans
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when they went to vote in November 2008.
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Unfortunately, some very important images
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are deemed too graphic or disturbing for us to see them.
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I'll show you one photo here,
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and it's a photo by Eugene Richards of an Iraq War veteran
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from an extraordinary piece of work,
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which has never been published, called War Is Personal.
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But images don't need to be graphic
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in order to remind us of the tragedy of war.
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John Moore set up this photo at Arlington Cemetery.
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After all the tense moments of conflict
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in all the conflict zones of the world,
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there's one photograph from a much quieter place
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that haunts me still, much more than the others.
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Ansel Adams said, and I'm going to disagree with him,
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"You don't take a photograph, you make it."
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In my view, it's not the photographer who makes the photo,
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it's you.
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We bring to each image
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our own values, our own belief systems,
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and as a result of that, the image resonates with us.
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My company has 70 million images.
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I have one image in my office.
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Here it is.
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I hope that the next time you see
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an image that sparks something in you,
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you'll better understand why,
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and I know that speaking to this audience,
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you'll definitely do something about it.
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And thank you to all the photographers.
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(Applause)
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ABOUT THE SPEAKER
Jonathan Klein - ExecutiveJonathan Klein runs Getty Images, a stock photo agency whose vast archive of still photography and illustrations is a mainstay of the creative class.
Why you should listen
Even if you're an infrequent (or less sporty) user of the World Wide Web, chances are the last time you logged on -- perhaps on the very last page you visited -- you've come across an image sourced from stock photo agency Getty Images. Photos and illustrations from Getty can be found everywhere, for just about every purpose you can imagine. It shouldn't surprise you that Getty began in the Internet age, leaving print-era agencies in the dust by using Internet and CD-ROM distribution since day one.
Jonathan Klein, Getty's co-founder (along with Mark Getty) and the current CEO, helped drive its success over the past 15 years. He led it during its aggressive archive acquisition campaign through the '90s and now in the 2000s, adding to its formidable collection of editorial photos, footage and music. But his business skill is only part of his story; to hear Klein talk, one is quick to catch his passionate enthusiasm for the power of images -- not only to document moments in our lives and in history, not just to sell products or turn over PR campaigns -- but to shift public opinion and, perhaps, make the world more just.
Klein serves on the board of the Business Coalition on HIV/AIDS and on the board of Real Networks (media software company and creator of the popular RealPlayer).
Jonathan Klein | Speaker | TED.com