Jeff Kirschner: This app makes it fun to pick up litter
Jeff Kirschner: Cette application rend la collecte de déchets amusante
Jeff Kirschner created a global community that's eradicating litter one piece at a time. Full bio
Double-click the English transcript below to play the video.
a plastic tub of cat litter in a creek.
pour chat en plastique dans un ruisseau.
ça m'a fait penser à un camp d'été.
it reminded me of summer camp.
parents come barreling through the gates,
rentrer nos parents anxieux,
« Vite ! Chacun ramasse cinq déchets. »
five pieces of litter."
each picking up five pieces,
5 déchets chacun :
a much cleaner camp.
beaucoup plus propre.
cleanup model to the entire planet?
de nettoyage collaboratif à la planète ?
à l'origine de Litterati.
for Litterati.
a litter-free world.
un monde sans déchets.
using Instagram.
sur Instagram.
artistiques et accessibles ;
and approachable;
I had 50 photos on my phone
I was having on the planet.
que j'avais sur la planète.
que vous verrez,
what I was doing,
ce que je faisais
than just pretty pictures;
que de jolies photos,
that was collecting data.
qui collectait des données.
sur le moment.
where pieces were being picked up.
où les déchets étaient ramassés.
the community grew
la communauté a grandi
right in that bullseye.
dans ce cercle vide.
the background of our lives.
to the forefront?
au premier plan ?
what was on our streets,
ce qu'il y a dans nos rues,
to make a difference?
ces données pour changer les choses ?
what percentage of litter was cigarettes.
représentaient des cigarettes.
dans les rues,
in the streets
des informations,
on all cigarette sales.
sur la vente de cigarettes.
with pencils and clipboards
avec un papier et un crayon
if our technology could help.
si notre technologie pouvait aider.
was my Instagram account --
était mon compte Instagram...
if that's a Parliament or a Pall Mall.
une Parlement d'une Pall Mall.
is geotagged and time-stamped,
est géolocalisée et horodatée,
to not only defend but double the tax,
pour défendre mais aussi doubler la taxe,
de 4 millions de dollars
of four million dollars
j'ai appris deux choses :
I learned two things:
a une empreinte de déchets différente
has a unique litter fingerprint,
both the source of the problem
à la fois la source du problème
le pourcentage de cigarettes,
the percentage of cigarettes,
well, how about Oakland
de San Francisco,
proche de chez vous ?
and economic interests?
économiques et environnementaux ?
that's covered in blight.
qui est couvert de déchets.
and picked up 1,500 pieces.
et a ramassé 1 500 déchets.
venaient d'une célèbre chaîne de taco.
from a very well-known taco brand.
were their own hot sauce packets,
étaient leurs sachets de sauce piquante,
hadn't even been opened.
to the solution --
vers la solution :
gives out hot sauce upon request
de la sauce uniquement sur demande,
sustainable packaging.
an environmental hazard,
prendre un danger environnemental,
changer les choses,
ce sont nos enfants.
than with our kids.
1,247 pieces of litter
common type of litter
le déchet le plus commun
from their own cafeteria.
des pailles de leur cafétéria.
to their principal and asked,
voir le principal pour demander :
they could each make a difference,
ils pouvaient changer les choses,
ils avaient de l'influence.
if you're a student or a scientist,
un étudiant ou un scientifique,
in the Northern California woods,
dans les forêts de Caroline du nord
ABOUT THE SPEAKER
Jeff Kirschner - EntrepreneurJeff Kirschner created a global community that's eradicating litter one piece at a time.
Why you should listen
When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff Kirschner realize that it would be the spark for creating Litterati -- a global movement that's "crowdsource-cleaning" the planet one piece of litter at a time.
Featured in National Geographic, Time Magazine, Fast Company and USA Today, Litterati has become a shining example of how communities are using technology and data to solve our world's most complex problems.
Kirschner has shared the Litterati story at Fortune 500 companies such as Google, Facebook and Uber, keynoted environmental summits at the Monterey Bay Aquarium and Keep America Beautiful, as well as leading schools including Stanford, MIT and the University of Michigan. He was recently a TED Resident, where he developed Litterati into an idea worth spreading.
Jeff Kirschner | Speaker | TED.com