TED@BCG Singapore
Rose George: Inside the secret shipping industry
Rose George: Unutar tajne brodarske industrije
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Gotovo sve što imamo i koristimo u nekom nam je trenutku putovalo kontejnerskim brodom, kroz gustu mrežu oceanskih puteva i luka o kojoj najveći dio nas ne zna baš ništa. Novinarka Rose George nas vodi kroz svijet brodarstva, potpornja potrošačke civilizacije.
Rose George - Curious journalist
Rose George looks deeply into topics that are unseen but fundamental, whether that's sewers or latrines or massive container ships or pirate hostages or menstrual hygiene. Full bio
Rose George looks deeply into topics that are unseen but fundamental, whether that's sewers or latrines or massive container ships or pirate hostages or menstrual hygiene. Full bio
Double-click the English transcript below to play the video.
00:12
A couple of years ago,
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Prije nekoliko godina,
00:14
Harvard Business School chose
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Harvardska poslovna škola je birala
00:16
the best business model of that year.
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najbolji poslovni model te godine.
00:18
It chose Somali piracy.
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Izabrala je Somalsko piratstvo.
00:23
Pretty much around the same time,
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Baš nekako u to vrijeme,
00:25
I discovered that there were 544 seafarers
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otkrila sam da postoji 544 pomoraca
00:31
being held hostage on ships,
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koje drže kao taoce na brodovima,
00:34
often anchored just off the Somali coast
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često usidrene samo
malo pokraj Somalske obale
malo pokraj Somalske obale
00:36
in plain sight.
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svima na vidiku.
00:39
And I learned these two facts, and I thought,
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Kako sam naučila te
dvije činjenice, pomislila sam:
dvije činjenice, pomislila sam:
00:41
what's going on in shipping?
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što se događa s brodarstvom?
I pomislila sam: bi li se to
dogodilo u bilo kojoj drugoj industriji?
dogodilo u bilo kojoj drugoj industriji?
00:44
And I thought, would that happen
in any other industry?
in any other industry?
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00:46
Would we see 544 airline pilots
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Bismo li vidjeli 544 pilota
00:50
held captive in their jumbo jets
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zarobljenih u njihovim jumbo jetovima
00:51
on a runway for months, or a year?
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na pisti kroz mjesece, ili godinu?
00:55
Would we see 544 Greyhound bus drivers?
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Bismo li vidjeli 544 vozača autobusa?
00:59
It wouldn't happen.
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To se ne bi dogodilo.
01:00
So I started to get intrigued.
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Pa me počelo intrigirati.
01:03
And I discovered another fact,
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A otkrila sam i još jednu činjenicu,
01:06
which to me was more astonishing
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koja je za mene bila
još i više začuđujuća
još i više začuđujuća
01:08
almost for the fact that I hadn't known it before
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ponajviše radi činjenice
da ju nisam znala prije
da ju nisam znala prije
01:11
at the age of 42, 43.
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dobi od 42, 43.
01:13
That is how fundamentally
we still depend on shipping.
we still depend on shipping.
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To je koliko bazično
i dalje ovisimo o brodarstvu.
i dalje ovisimo o brodarstvu.
01:19
Because perhaps the general public
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Možda šira javnost
01:21
thinks of shipping as an old-fashioned industry,
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razmišlja o brodarstvu
kao o starinskoj industriji,
kao o starinskoj industriji,
01:24
something brought by sailboat
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nečemu u vezi s jedrenjakom,
01:27
with Moby Dicks and Jack Sparrows.
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s Moby Dickovima i Jack Sparrowima.
01:30
But shipping isn't that.
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Ali brodarstvo to nije.
01:32
Shipping is as crucial to us as it has ever been.
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Brodarstvo nam je onoliko
bitno koliko je uvijek i bilo.
bitno koliko je uvijek i bilo.
01:37
Shipping brings us 90 percent of world trade.
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Brodarstvo nosi 90 posto
svjetske trgovine.
svjetske trgovine.
01:42
Shipping has quadrupled in size since 1970.
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Brodarstvo se veličinom
učetverostručilo od 1970.
učetverostručilo od 1970.
01:46
We are more dependent on it now than ever.
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Više smo ovisni o njemu sada nego ikada.
01:49
And yet, for such an enormous industry --
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Pa ipak, za tako ogromnu industriju --
01:53
there are a 100,000 working vessels on the sea —
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više je od 100.000 djelatnih
lađa na moru --
lađa na moru --
01:56
it's become pretty much invisible.
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postalo je poprilično nevidljivo.
02:00
Now that sounds absurd in Singapore to say that,
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Sad, može zvučati apsurdno
reći tako nešto u Singapuru,
reći tako nešto u Singapuru,
02:04
because here shipping is so present
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jer brodarstvo je ovdje tako prisutno
02:06
that you stuck a ship on top of a hotel.
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da ste uglavili brod i na krov hotela.
(Smijeh)
02:10
(Laughter)
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02:11
But elsewhere in the world,
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Ali drugdje u svijetu,
02:13
if you ask the general public what they know
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ako pitate širu javnost što znaju
02:16
about shipping and how much
trade is carried by sea,
trade is carried by sea,
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o brodarstvu i koliko
trgovine ide preko mora,
trgovine ide preko mora,
02:19
you will get essentially a blank face.
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dobit ćete u biti upitan pogled.
02:23
You will ask someone on the street
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Pitate li nekog na ulici
02:25
if they've heard of Microsoft.
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jesu li čuli za Microsoft.
02:27
I should think they'll say yes,
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Mislim da će reći 'da',
02:29
because they'll know that they make software
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jer će znati da oni rade softver
02:31
that goes on computers,
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koji ide u računala,
02:33
and occasionally works.
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i povremeno radi.
02:36
But if you ask them if they've heard of Maersk,
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Ali ako ih pitate, jesu li čuli za Maersk,
02:40
I doubt you'd get the same response,
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sumnjam da ćete dobiti isti odgovor,
02:42
even though Maersk,
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iako Maersk,
02:44
which is just one shipping company amongst many,
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koja je samo jedna brodarska
kompanija među njih punom
kompanija među njih punom
02:47
has revenues pretty much on a par with Microsoft.
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ima prihode prilično
blizu onih Microsofta.
blizu onih Microsofta.
02:50
[$60.2 billion]
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[60,2 mlrd $]
02:52
Now why is this?
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Zašto je to tako?
02:54
A few years ago,
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Prije nekoliko godina,
02:56
the first sea lord of the British admiralty --
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prvi gospodar mora
britanskog admiraliteta --
britanskog admiraliteta --
02:59
he is called the first sea lord,
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zove se prvi gospodar mora,
03:01
although the chief of the army is not called a land lord —
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iako se zapovjednik vojske ne zove
gospodar zemlje (gazda, op. prev.) --
gospodar zemlje (gazda, op. prev.) --
03:05
he said that we, and he meant
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Rekao je da mi, a mislio je
03:08
in the industrialized nations in the West,
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na industrijalizirane nacije Zapada,
03:10
that we suffer from sea blindness.
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da patimo od morskog sljepila.
03:14
We are blind to the sea
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Slijepi smo na more
03:16
as a place of industry or of work.
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kao mjesto industrije ili rada.
03:19
It's just something we fly over,
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Ono je samo nešto preko čega preletimo,
03:21
a patch of blue on an airline map.
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komad plavog na karti zračne linije.
03:24
Nothing to see, move along.
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Ništa za vidjeti, produži dalje.
03:27
So I wanted to open my own eyes
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Pa sam željela otvoriti vlastite oči
03:31
to my own sea blindness,
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na vlastito morsko sljepilo,
03:34
so I ran away to sea.
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te sam pošla na more.
03:38
A couple of years ago, I took a passage
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Prije par godina, ukrcala sam se
03:40
on the Maersk Kendal,
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na Maersk Kendal,
srednje velik kontejnerski brod
03:42
a mid-sized container ship
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03:44
carrying nearly 7,000 boxes,
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koji nosi skoro 7.000 sanduka,
03:47
and I departed from Felixstowe,
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i otisnula sam se iz Felixstowa,
03:49
on the south coast of England,
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na južnoj obali Engleske.
03:51
and I ended up right here in Singapore
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a završila točno tu u Singapuru
03:53
five weeks later,
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pet tjedana kasnije,
03:54
considerably less jet-lagged than I am right now.
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sa značajno manjim
jet-lagom nego sada.
jet-lagom nego sada.
03:59
And it was a revelation.
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A to je bilo otkrivenje.
04:02
We traveled through five seas,
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Putovali smo kroz pet mora,
04:04
two oceans, nine ports,
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dva oceana, devet luka,
04:07
and I learned a lot about shipping.
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i naučila sam puno o brodarstvu.
A jedna od prvih stvari
koje su me iznenadile
koje su me iznenadile
04:10
And one of the first things that surprised me
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04:12
when I got on board Kendal
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kada sam se ukrcala na Kendal
04:14
was, where are all the people?
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je bila, gdje su svi judi?
Imam prijatelje u mornarici koji mi kažu
04:17
I have friends in the Navy who tell me
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04:18
they sail with 1,000 sailors at a time,
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da plove odjednom sa 1.000 mornara,
04:21
but on Kendal there were only 21 crew.
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ali na Kendalu je bila
posada od samo 21 člana.
posada od samo 21 člana.
04:25
Now that's because shipping is very efficient.
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To je zato što je
brodarstvo vrlo učinkovito.
brodarstvo vrlo učinkovito.
04:28
Containerization has made it very efficient.
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Kontejnerizacija ga je
učinila vrlo učinkovitim.
učinila vrlo učinkovitim.
04:31
Ships have automation now.
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Brodovi sad imaju automatizaciju.
04:33
They can operate with small crews.
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Mogu raditi s malim posadama.
04:36
But it also means that, in the words
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Ali to također znači, riječima
04:37
of a port chaplain I once met,
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lučkog kapelana
kojeg sam jednom upoznala,
kojeg sam jednom upoznala,
04:40
the average seafarer you're going to find
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prosječni moreplovac
na kojeg ćete naići
na kojeg ćete naići
04:42
on a container ship is either tired or exhausted,
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na kontejnerskom brodu
je ili umoran ili iscrpljen,
je ili umoran ili iscrpljen,
04:46
because the pace of modern shipping
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jer je ritam modernog brodarstva
04:49
is quite punishing for what the shipping calls
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poprilično zamoran za
ono što brodarstvo naziva
ono što brodarstvo naziva
04:51
its human element,
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svojim ljudskim elementom,
04:53
a strange phrase which they don't seem to realize
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čudna fraza za koju se čini da ne shvaćaju
04:56
sounds a little bit inhuman.
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kako zvuči pomalo neljudski.
Tako većina moreplovaca koji sada
rade na kontejnerskim brodovima
rade na kontejnerskim brodovima
04:58
So most seafarers now working on container ships
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05:01
often have less than two hours in port at a time.
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često imaju manje od dva sata
u pojedinoj luci.
u pojedinoj luci.
05:05
They don't have time to relax.
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Nemaju vremena za odmor.
05:07
They're at sea for months at a time,
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Na moru su mjesecima,
05:09
and even when they're on board,
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a čak i kad su ukrcani,
05:10
they don't have access to what
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nemaju pristup onome što
05:12
a five-year-old would take for granted, the Internet.
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bi petogodišnjak uzeo
zdravo za gotovo, Internetu.
zdravo za gotovo, Internetu.
I još jedna stvar koja me
iznenadila kad sam se ukrcala na Kendal
iznenadila kad sam se ukrcala na Kendal
05:16
And another thing that surprised me
when I got on board Kendal
when I got on board Kendal
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05:19
was who I was sitting next to --
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je bila pored koga sjedim --
05:22
Not the queen; I can't imagine why
they put me underneath her portrait --
they put me underneath her portrait --
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ne kraljica; ne mogu zamisliti
zašto su me smjestili pod njen portret --
zašto su me smjestili pod njen portret --
05:27
But around that dining table in the officer's saloon,
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ali oko tog stola za večeru
u časničkom salonu,
u časničkom salonu,
05:30
I was sitting next to a Burmese guy,
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sjedila sam pored lika iz Burme,
05:32
I was opposite a Romanian, a Moldavian, an Indian.
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nasuprot su bili
Rumunj, Moldavac, Indijac.
Rumunj, Moldavac, Indijac.
05:35
On the next table was a Chinese guy,
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Za susjednim stolom
je bio momak iz Kine,
je bio momak iz Kine,
05:37
and in the crew room, it was entirely Filipinos.
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a u prostoru za posadu,
svi su bili Filipinci.
svi su bili Filipinci.
05:40
So that was a normal working ship.
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Dakle to je bio normalan radni brod.
05:43
Now how is that possible?
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Sad, kako je to moguće?
05:45
Because the biggest dramatic change
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Jer najveća dramatična promjena
05:47
in shipping over the last 60 years,
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u brodarstvu tijekom zadnjih 60 godina,
05:49
when most of the general public stopped noticing it,
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kada ga je najviše šire javnosti
prestalo zapažati,
prestalo zapažati,
05:51
was something called an open registry,
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je nešto što se zove otvoreni registar,
05:54
or a flag of convenience.
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ili zastava pogodnosti.
05:57
Ships can now fly the flag of any nation
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Brodovi sad mogu ploviti
pod zastavom bilo koje nacije
pod zastavom bilo koje nacije
05:59
that provides a flag registry.
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koja pruža registar zastava.
06:02
You can get a flag from the landlocked nation
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Možete dobiti zastavu
kopnom zatvorene zemlje
kopnom zatvorene zemlje
06:05
of Bolivia, or Mongolia,
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Bolivije, ili Mongolije,
06:07
or North Korea, though that's not very popular.
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ili Sjeverne Koreje,
premda ta nije jako popularna.
premda ta nije jako popularna.
(Smijeh)
06:10
(Laughter)
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06:11
So we have these very multinational,
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Tako da imamo
te vrlo višenarodne,
te vrlo višenarodne,
06:13
global, mobile crews on ships.
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globalne, mobilne posade na brodovima.
06:18
And that was a surprise to me.
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I to je za mene bilo iznenađenje.
06:21
And when we got to pirate waters,
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A kad smo došli u piratske vode,
06:24
down the Bab-el-Mandeb strait
and into the Indian Ocean,
and into the Indian Ocean,
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dolje kroz tjesnac Bab-el-Mandeb
i u Indijski ocean,
i u Indijski ocean,
06:27
the ship changed.
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brod se promijenio.
06:29
And that was also shocking, because suddenly,
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I to je također bilo šokantno,
jer odjednom,
jer odjednom,
06:32
I realized, as the captain said to me,
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shvatila sam,
kako mi je kapetan rekao,
kako mi je kapetan rekao,
06:34
that I had been crazy to choose to go
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da sam bila luda izabrati ići
06:36
through pirate waters on a container ship.
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kroz piratske vode
na kontejnerskom brodu.
na kontejnerskom brodu.
06:39
We were no longer allowed on deck.
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Nije nam više bilo dozvoljeno na palubu.
06:41
There were double pirate watches.
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Bile su duple piratske straže.
06:44
And at that time, there were those
544 seafarers being held hostage,
544 seafarers being held hostage,
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A u to vrijeme, bilo je tih
544 pomoraca kao taoca
544 pomoraca kao taoca
06:48
and some of them were held hostage for years
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a neki od njih su bili taoci godinama
06:50
because of the nature of shipping
and the flag of convenience.
and the flag of convenience.
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radi prirode brodarstva
i zastave pogodnosti.
i zastave pogodnosti.
06:53
Not all of them, but some of them were,
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Ne svi, ali neki su bili,
06:55
because for the minority
of unscrupulous ship owners,
of unscrupulous ship owners,
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jer za manjinu
nesavjesnih vlasnika brodova,
nesavjesnih vlasnika brodova,
07:00
it can be easy to hide behind
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može biti lako sakriti se iza
07:02
the anonymity offered by some flags of convenience.
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anonimnosti koju nude
neke od zastava pogodnosti.
neke od zastava pogodnosti.
07:07
What else does our sea blindness mask?
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Što još naše morsko sljepilo skriva?
07:11
Well, if you go out to sea on a ship
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Pa, ako odete na more na brodu
07:13
or on a cruise ship, and look up to the funnel,
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ili na kruzeru,
i pogledate gore na dimnjak,
i pogledate gore na dimnjak,
07:15
you'll see very black smoke.
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vidjet ćete vrlo crn dim.
07:18
And that's because shipping
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A to je zato jer brodarstvo
07:21
has very tight margins,
and they want cheap fuel,
and they want cheap fuel,
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ima vrlo malene marže,
i žele jeftino gorivo,
i žele jeftino gorivo,
07:23
so they use something called bunker fuel,
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tako da koriste nešto
zvano gorivo iz spremišta,
zvano gorivo iz spremišta,
07:26
which was described to me
by someone in the tanker industry
by someone in the tanker industry
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koje mi je opisano od
nekog iz industrije tankera
nekog iz industrije tankera
07:28
as the dregs of the refinery,
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kao nataloženi ostaci iz rafinerije,
07:30
or just one step up from asphalt.
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ili samo korak od asfalta.
07:34
And shipping is the greenest method of transport.
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A brodarstvo je najzelenija
metoda prijevoza.
metoda prijevoza.
07:37
In terms of carbon emissions per ton per mile,
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U pogledu ispuštanja
ugljika po toni po milji,
ugljika po toni po milji,
07:39
it emits about a thousandth of aviation
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ispušta oko tisućine onog avijacije
07:42
and about a tenth of trucking.
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i oko desetinu kamionskog prijevoza.
07:44
But it's not benign, because there's so much of it.
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Ali nije bezopasno,
jer ga ima toliko puno.
jer ga ima toliko puno.
07:48
So shipping emissions are
about three to four percent,
about three to four percent,
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Tako su brodarska ispuštanja
oko tri li četiri posto,
oko tri li četiri posto,
07:50
almost the same as aviation's.
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gotovo isto kao ona avijacije.
07:52
And if you put shipping emissions
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A ako stavite
brodarska ispuštanja
brodarska ispuštanja
07:54
on a list of the countries' carbon emissions,
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na popis ispuštanja
ugljika po zemljama,
ugljika po zemljama,
07:57
it would come in about sixth,
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došlo bi negdje oko šestog,
07:59
somewhere near Germany.
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negdje blizu Njemačke.
08:01
It was calculated in 2009 that the 15 largest ships
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2009. je izračunato
kako 15 najvećih brodova
kako 15 najvećih brodova
08:05
pollute in terms of particles and soot
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zagađuju u pogledu čestica i čađe
08:07
and noxious gases
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i štetnih plinova
08:09
as much as all the cars in the world.
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toliko koliko svi auti na svijetu.
08:11
And the good news is that
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A dobre su vijesti kako
08:13
people are now talking about sustainable shipping.
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ljudi sad pričaju
o održivom brodarstvu.
o održivom brodarstvu.
08:15
There are interesting initiatives going on.
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Pokrenute su zanimljive inicijative.
08:17
But why has it taken so long?
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Ali zašto je trebalo toliko dugo?
08:20
When are we going to start talking and thinking
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Kad ćemo početi pričati i razmišljati
08:22
about shipping miles as well as air miles?
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o brodskim miljama jednako
kao o zračnim miljama?
kao o zračnim miljama?
08:26
I also traveled to Cape Cod to look
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Također sam putovala i
na Cape Cod da vidim
na Cape Cod da vidim
08:29
at the plight of the North Atlantic right whale,
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nepogodu koja je zadesila
sjevernoatlantskog pravog kita,
sjevernoatlantskog pravog kita,
jer to je za mene bila
jedna od najneočekivanijih stvari
jedna od najneočekivanijih stvari
08:33
because this to me was one
of the most surprising things
of the most surprising things
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08:35
about my time at sea,
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glede mog vremena na moru,
08:37
and what it made me think about.
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i na koje me razmišljanje potakla.
08:39
We know about man's impact on the ocean
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Znamo za čovjekov utjecaj na ocean
08:42
in terms of fishing and overfishing,
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u pogledu izlova
i pretjeranog izlova ribe.
i pretjeranog izlova ribe.
08:44
but we don't really know much about
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Ali zbilja ne znamo puno o tome
08:46
what's happening underneath the water.
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što se događa ispod vode.
08:48
And in fact, shipping has a role to play here,
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I zapravo, brodarstvo
tu ima ulogu za odigrati,
tu ima ulogu za odigrati,
08:51
because shipping noise has contributed
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jer buka brodarstva je doprinijela
08:55
to damaging the acoustic
habitats of ocean creatures.
habitats of ocean creatures.
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oštećenju zvučnog
staništa oceanskih stvorenja.
staništa oceanskih stvorenja.
08:58
Light doesn't penetrate beneath
the surface of the water,
the surface of the water,
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Svjetlost ne prodire
ispod površine vode,
ispod površine vode,
09:01
so ocean creatures like whales and dolphins
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tako da oceanska stvorenja
poput kitova i dupina
poput kitova i dupina
09:03
and even 800 species of fish
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i čak 800 vrsta ribe
09:06
communicate by sound.
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komuniciraju zvukom.
09:09
And a North Atlantic right whale
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A sjevernoatlantski pravi kit
09:10
can transmit across hundreds of miles.
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može odašiljati preko stotina milja.
09:13
A humpback can transmit a sound
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Grbavac može odaslati zvuk
09:15
across a whole ocean.
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preko cijelog oceana.
09:17
But a supertanker can also be heard
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Ali supertanker se također može čuti
09:19
coming across a whole ocean,
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kako dolazi preko cijelog oceana,
09:21
and because the noise that
propellers make underwater
propellers make underwater
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a kako je buka koju
propeleri stvaraju pod vodom
propeleri stvaraju pod vodom
09:24
is sometimes at the same frequency that whales use,
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ponekad iste frekvencije
koju koriste i kitovi,
koju koriste i kitovi,
09:27
then it can damage their acoustic habitat,
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može im oštetiti zvučno stanište,
09:30
and they need this for breeding,
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a ono im treba za razmnožavanje,
09:32
for finding feeding grounds,
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za pronalaženje pašnjaka,
09:34
for finding mates.
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za pronalaženje bližnjih.
09:36
And the acoustic habitat of the
North Atlantic right whale
North Atlantic right whale
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A zvučno stanište
sjevernoatlantskog pravog kita
sjevernoatlantskog pravog kita
09:39
has been reduced by up to 90 percent.
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je smanjeno za 90 posto.
09:42
But there are no laws governing
acoustic pollution yet.
acoustic pollution yet.
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Ali još ne postoje zakoni
koji bi upravljali zvučnim zagađenjem.
koji bi upravljali zvučnim zagađenjem.
09:47
And when I arrived in Singapore,
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A kad sam došla u Singapur,
09:50
and I apologize for this, but I
didn't want to get off my ship.
didn't want to get off my ship.
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i ispričavam se za ovo, ali
nisam htjela sići sa svog broda.
nisam htjela sići sa svog broda.
09:55
I'd really loved being on board Kendal.
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Zbilja sam voljela biti na Kendalu.
09:58
I'd been well treated by the crew,
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Posada je sa mnom dobro postupala,
10:00
I'd had a garrulous and entertaining captain,
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imala sam razgovorljivog
i zabavnog kapetana,
i zabavnog kapetana,
10:04
and I would happily have signed up
for another five weeks,
for another five weeks,
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i rado bih bila potpisala
za još pet tjedana,
za još pet tjedana,
10:08
something that the captain also said
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nešto za što je kapetan također rekao
10:09
I was crazy to think about.
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da sam luda kad o tome razmišljam.
10:12
But I wasn't there for nine months at a time
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Ali ja nisam bila tamo
kroz devet mjeseci u komadu
kroz devet mjeseci u komadu
10:14
like the Filipino seafarers,
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poput filipinskih pomoraca,
10:16
who, when I asked them to describe their job to me,
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koji, kad sam ih pitala
da mi opišu svoj posao,
da mi opišu svoj posao,
10:18
called it "dollar for homesickness."
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oni ga nazvali
"dolar za čežnju za domom."
"dolar za čežnju za domom."
10:21
They had good salaries,
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Imali su dobre plaće,
10:22
but theirs is still an isolating and difficult life
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ali njihov je ipak izoliran
i tegoban život
i tegoban život
10:25
in a dangerous and often difficult element.
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u opasnom i često teškom elementu.
10:29
But when I get to this part, I'm in two minds,
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Ali kad dođem do
ovog dijela, dvoumim se,
ovog dijela, dvoumim se,
10:31
because I want to salute those seafarers
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jer želim časno pozdraviti te pomorce
10:34
who bring us 90 percent of everything
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koji nam donose 90 posto svega
10:36
and get very little thanks or recognition for it.
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a dobijaju jako malo
hvale ili priznanja za to.
hvale ili priznanja za to.
10:40
I want to salute the 100,000 ships
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Želim časno pozdraviti 100.000 brodova
10:42
that are at sea
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koji su na moru
10:44
that are doing that work, coming in and out
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koji rade taj posao, dolaze i odlaze
10:46
every day, bringing us what we need.
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svaki dan, donoseći nam ono što trebamo.
10:49
But I also want to see shipping,
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Ali također želim vidjeti brodarstvo,
10:52
and us, the general public,
who know so little about it,
who know so little about it,
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i nas, široku javnost,
koja zna toliko malo o njemu,
koja zna toliko malo o njemu,
10:56
to have a bit more scrutiny,
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da malo više preispituje,
10:58
to be a bit more transparent,
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da bude malo vidljivije,
11:00
to have 90 percent transparency.
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da ima 90 posto transparentnosti.
11:03
Because I think we could all benefit
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Jer mislim da bi svima bilo korisno
11:06
from doing something very simple,
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kad bismo učinili nešto vrlo jednostavno,
11:08
which is learning to see the sea.
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naučili vidjeti more.
11:11
Thank you.
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Hvala vam.
(Pljesak)
11:14
(Applause)
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ABOUT THE SPEAKER
Rose George - Curious journalistRose George looks deeply into topics that are unseen but fundamental, whether that's sewers or latrines or massive container ships or pirate hostages or menstrual hygiene.
Why you should listen
Rose George thinks, researches, writes and talks about the hidden, the undiscussed. Among the everyone-does-it-no-one-talks-about-it issues she's explored in books and articles: sanitation (and poop in general). Diarrhea is a weapon of mass destruction, says the UK-based journalist and author, and a lack of access to toilets is at the root of our biggest public health crisis. In 2012, two out of five of the world’s population had nowhere sanitary to go.
The key to turning around this problem, says George: Let’s drop the pretense of “water-related diseases” and call out the cause of myriad afflictions around the world as what they are -- “poop-related diseases” that are preventable with a basic toilet. George explores the problem in her book The Big Necessity: The Unmentionable World of Human Waste and Why It Matters and in a fabulous special issue of Colors magazine called "Shit: A Survival Guide." Read a sample chapter of The Big Necessity >>
Her latest book, on an equally hidden world that touches almost everything we do, is Ninety Percent of Everything: Inside Shipping, the Invisible Industry That Puts Clothes on Your Back, Gas in Your Car, Food on Your Plate. Read a review >>
In the UK and elsewhere, you'll find the book titled Deep Sea and Foreign Going: Inside Shipping, the Invisible Industry the Brings You 90% of Everything.
Rose George | Speaker | TED.com