TEDGlobal 2010
Ze Frank: My web playroom
Ze Frankova web igraonica
Filmed:
Readability: 3.3
2,168,078 views
Na webu, novi "prijatelj" može biti udaljen "samo jedan klik", ali pravu povezanost je teže naći i izraziti. Ze Frank predstavlja potpuri šaljivih internetskih igračaka koje zahtijevaju predano sudjelovanje i nagrađuju ga nečim poticajnim. Pozvani ste ako obećate da ćete dijeliti.
Ze Frank - Humorist, web artist
Ze Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since. Full bio
Ze Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since. Full bio
Double-click the English transcript below to play the video.
00:15
Every presentation needs this slide in it.
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Svaka prezentacija treba imati slajd.
00:18
(Laughter)
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(Smijeh)
00:20
It's beautiful, isn't it?
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Prekrasno je, zar ne?
00:22
Do you see?
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Vidite li?
00:24
All the points, all the lines --
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Sve točke, sve crte.
00:26
it's incredible.
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Nevjerojatno je.
00:28
It is the network;
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To je mreža.
00:30
and in my case, the network has been important in media,
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U mom slučaju, mreža je bila važna u medijima
00:32
because I get to connect to people.
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zato što se mogu povezati s ljudima.
00:35
Isn't it amazing?
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Nije li to sjajno?
00:37
Through that, I connect to people.
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Putem nje povezujem se s ljudima,
00:40
And the way that I've been doing it
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a način na koji to radim
00:42
has been multifaceted.
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je višeznačan.
00:44
For example, I get people to dress up their vacuum cleaners.
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Na primjer, navodim ljude da preoblače svoje usisavače.
00:47
(Laughter)
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(Smijeh)
00:52
I put together projects like Earth Sandwich,
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Osmišljavam projekte poput "Zemaljskog sendviča",
00:54
where I ask people
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kada ljude tražim da
00:56
to try and simultaneously place
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pokušaju istovremeno smjestiti
00:58
two pieces of bread
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dva komada kruha
01:00
perfectly opposite each other on the Earth.
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savršeno jedan nasuprot drugom na Zemlji.
01:02
And people started laying bread in tribute,
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Ljudi su počeli slagati kruh kao "počast"
01:05
and eventually a team was able to do it
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i s vremenom je jedan tim u tome uspio,
01:07
between New Zealand and Spain.
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negdje između Novog Zelanda i Španjolske.
01:10
It's pretty incredible -- the video's online.
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To je prilično nevjerojatno. Video je online.
01:13
Connecting to people in projects
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Povezivanje ljudi u projektima
01:15
like YoungmeNowme for example.
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poput YoungmeNowme.
01:17
In YoungmeNowme, the audience was asked
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U YoungmeNowme, publika je trebala pronaći
01:19
to find a childhood photograph of themselves
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svoje fotografije iz djetinjstva
01:22
and restage it as an adult.
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i inscenirati ih kao odrasle osobe.
01:25
(Laughter)
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(Smijeh)
01:37
This is the same person --
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Ovo je ista osoba --
01:39
top photo, James, bottom photo, [Jennifer].
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gornja fotografija - James, donja fotografija - Jennifer.
01:42
Poignant.
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Dirljivo.
01:44
This was a Mother's Day gift.
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To je bio poklon za Majčin dan.
01:46
(Laughter)
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(Smijeh)
01:48
Particularly creepy.
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Osobito jeziv.
01:50
(Applause)
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(Pljesak)
01:52
(Laughter)
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(Smijeh)
01:54
My favorite of these photos, which I couldn't find,
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Meni najdraža fotografija, koju nisam mogao naći,
01:56
is there's a picture of a 30 year-old woman or so
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je ona žene od 30-ak godina
01:59
with a little baby on her lap,
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s malim djetetom u krilu,
02:01
and the next photo is a 220-lb man
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a na sljedećoj je čovjek od sto kila,
02:04
with a tiny, little old lady peaking over his shoulder.
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kojem preko ramena viri sitna starica.
02:08
But this project changed the way
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No, ovaj projekt je promijenio moj način
02:10
that I thought about connecting to people.
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razmišljanja o povezivanju s ljudima.
02:12
This is project called Ray.
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To je projekt nazvan Ray.
02:14
And what happened was I was sent this piece of audio
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Dogodilo se sljedeće: dobio sam audio snimku
02:17
and had no idea who generated the audio.
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a da nisam imao pojma tko ju je snimio.
02:19
Somebody said, "You have to listen to this."
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Netko je rekao: "Moraš ovo poslušati".
02:22
And this is what came to me.
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Ovo je ta snimka.
02:24
Recording: Hi, my name is Ray,
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Bok, zovem se Ray.
02:26
and on yesterday my daughter called me
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Jučer me nazvala moja kćer
02:28
because she was stressed out
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sva pod stresom zbog stvari
02:30
because of things that were going on on her job
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koje su se događale na njenom poslu
02:32
that she felt was quite unfair.
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i za koje je mislila da nisu fer.
02:35
Being quite disturbed, she called for comfort,
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Budući da je bila jako uznemirena, nazvala me da ju utješim,
02:37
and I didn't really know what to tell her,
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a ja zapravo nisam znao što bih joj rekao,
02:39
because we have to deal with so much mess in our society.
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jer se svi moramo nositi s toliko nereda u našem društvu,
02:42
So I was led to write this song just for her,
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stoga sam joj napisao ovu pjesmu
02:46
just to give her some encouragement
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kako bih ju ohrabrio
02:48
while dealing with stress and pressures on her job.
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u suočavanju sa stresom i pritiscima na poslu.
02:51
And I figured I'd put it on the Internet
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Odlučio sam to staviti na internet
02:53
for all employees under stress
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za sve zaposlenike pod stresom,
02:55
to help you better deal with what you're going through on your job.
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kako bi se lakše nosili s problemima na poslu.
02:58
Here's how the song goes.
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Evo kako ide pjesma.
03:00
♫ I'm about to whip somebody's ass ♫
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♫ Nalupat ću nekoga ♫
03:06
♫ Oh, I'm about to whip somebody's ass ♫
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♫ Nalupat ću nekoga ♫
03:14
♫ Oh, if you don't leave me alone, ♫
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♫ Ako me ne pustite na miru, ♫
03:18
♫ you gonna have to send me home ♫
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♫ morat ćete me poslati kući ♫
03:21
♫ 'Cause I'm about to whip somebody's ass ♫
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♫ Jer ću nekoga nalupati. ♫
03:26
Now you might not be able to sing that out loud,
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Možda ovo nećete moći pjevati na glas,
03:29
but you can hum it to yourself, and you know what the words are.
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ali možete pjevušiti u sebi, riječi znate.
03:32
And let it give you some strength to get the next few moments on your job.
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Pustite da vam daju malo snage za idućih par trenutaka na poslu.
03:35
All right. Stay strong. Peace.
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U redu, ostanite jaki.
03:38
Ze Frank: So -- yeah.
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Ze Frank: Eto -- Da.
03:40
No, no, no, shush. We've got to go quickly.
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Ne, ne, ne, tiho. Moramo biti brzi.
03:44
So I was so moved by this --
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Ovo me ganulo jer
03:46
this is incredible. This was connecting, right.
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je nevjerojatno. To je povezivanje, zar ne?
03:48
This was, at a distance,
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To je, iz daleka, shvaćanje da
03:50
realizing that someone was feeling something,
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netko nešto osjeća,
03:52
wanting to affect them in a particular way,
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da želite utjecati na njega na određeni način,
03:54
using media to do it, putting it online
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upotrebom medija, stavljanjem online
03:56
and realizing that there was a greater impact.
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i shvaćanjem da postoji veći utjecaj.
03:58
This was incredible; this is what I wanted to do.
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To je bilo nevjerojatno. Želio sam učiniti sljedeće.
04:00
So the first thing I thought of is we have to thank him.
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Prvo što sam pomislio je -- moramo mu zahvaliti i
04:02
And I asked my audience, I said, "Listen to this piece of audio.
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tražio sam publiku: "Poslušajte ovu snimku.
04:04
We have to remix it. He's got a great voice.
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Moramo napraviti remiks, on ima odličan glas.
04:07
It's actually in the key of B flat.
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Pjeva u B duru.
04:10
And have to do something with it."
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Moramo nešto učiniti s tim".
04:12
Hundreds of remixes came back -- lots of different attempts.
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Vratilo se na stotine remikseva -- puno raznih pokušaja
04:15
One stood out in particular.
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od kojih se jedan izdvojio.
04:17
It was done by a guy named Goose.
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Napravio ga je tip pod imenom Guska.
04:20
Remix: ♫ I'm about to whip somebody's ass ♫
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Remiks: ♫ Nalupat ću nekoga ♫
04:27
♫ Oh, I'm about to whip somebody's ass ♫
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♫ Nalupat ću nekoga ♫
04:36
♫ Oh, if you don't leave me alone, ♫
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♫ Ako me ne pustite na miru, ♫
04:40
♫ You gonna have to send me home ♫
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♫ morat ćete me poslati kući ♫
04:44
♫ Cuz I'm about to whip somebody's ass ♫
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♫ Jer ću nekoga nalupati ♫
04:59
♫ I'm about to whip some ♫ --
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♫ Nalupat ću ♫ --
05:03
ZF: Great, so it was incredible.
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ZF: Super, to je bilo nevjerojatno.
05:05
That song -- (Applause) Thank you.
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Ta pjesma -- (Pljesak) Hvala vam.
05:08
So that song, somebody told me that it was at a baseball game
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Netko mi je rekao da je ta pjesma nastala na utakmici bejzbola
05:11
in Kansas City.
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u Kansas Cityju.
05:13
In the end,
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Na kraju je
05:15
it was one of the top downloads
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postala pjesma s najviše "skidanja"
05:17
on a whole bunch of music streaming services.
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na raznim servisima za slušanje glazbe.
05:19
And so I said, "Let's put this together in an album."
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Rekao sam: "Napravimo album".
05:22
And the audience came together, and they designed an album cover.
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I publika se skupila i dizajnirala omot albuma.
05:24
And I said, "If you put it all on this, I'm going to deliver it to him,
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Rekao sam: "Ako se maksimalno angažirate, dostavit ću mu album,
05:27
if you can figure out who this person is,"
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samo saznajte tko je taj čovjek".
05:30
because all I had was his name -- Ray --
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Znao sam samo da se zove Ray,
05:33
and this little piece of audio
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imao sam tu audio snimku
05:35
and the fact that his daughter was upset.
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i činjenicu da mu je kćer bila uzrujana.
05:38
In two weeks, they found him.
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Našli su ga za dva tjedna.
05:40
I received and email and it said,
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Dobio sam e-mail u kojem je pisalo:
05:42
"Hi, I'm Ray.
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"Bok, ja sam Ray.
05:44
I heard you were looking for me."
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Čujem da si me tražio".
05:46
(Laughter)
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(Smijeh)
05:48
And I was like, "Yeah, Ray.
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Pomislio sam: "Da, Ray,
05:50
It's been an interesting two weeks."
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ovo su bila dva zanimljiva tjedna".
05:53
And so I flew to St. Louis
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Odletio sam u St. Louis
05:55
and met Ray,
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i upoznao Raya.
05:57
and he's a preacher --
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On je propovjednik.
05:59
(Laughter)
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(Smijeh)
06:02
among other things.
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Između ostalog.
06:04
So but anyways, here's the thing --
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Kako god, stvar je u tome
06:06
is it reminds me of this,
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da me podsjeća na ovo,
06:08
which is a sign that you see in Amsterdam on every street corner.
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a to je znak koji je u Amsterdamu na svakom uglu.
06:11
And it's sort of a metaphor for me for the virtual world.
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To mi je neka vrsta metafore za virtualni svijet.
06:14
I look at this photo, and he seems really interested
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Pogledam tu sliku i on se čini jako zainteresiran
06:17
in what's going on with that button,
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za taj gumb,
06:19
but it doesn't seem like he is really that interested in crossing the street.
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ali ne i za prelazak ceste.
06:22
(Laughter)
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(Smijeh)
06:24
And it makes me think of this.
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To me podsjetilo na sljedeće.
06:26
On street corners everywhere, people are looking at their cell phones,
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Svuda po ulicama, ljudi pogledavaju na svoje mobitele.
06:29
and it's easy to dismiss this
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To je lako odbaciti kao
06:31
as some sort of bad trend
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neku vrstu lošeg trenda
06:33
in human culture.
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u ljudskoj kulturi.
06:35
But the truth is
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No, istina je
06:37
life is being lived there.
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da se tako živi.
06:39
When they smile --
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Kada se nasmiješe --
06:41
right, you've seen people stop --
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viđali ste ljude kako zastanu --
06:44
all of a sudden, life is being lived there,
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najednom, tamo se živi život,
06:46
somewhere up in that weird, dense network.
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negdje u toj čudnoj, zgusnutoj mreži.
06:50
And this is it, right, to feel and be felt.
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I to je to -- osjetiti i dobiti to zauzvrat.
06:53
It's the fundamental force
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To je temeljna sila
06:55
that we're all after.
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koju svi tražimo.
06:57
We can build all sorts of environments
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Možemo stvoriti razna okruženja
06:59
to make it a little bit easier,
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koja bi to olakšala,
07:01
but ultimately, what we're trying to do
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ali na kraju, ono što pokušavamo
07:03
is really connect with one other person.
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je zaista se povezati s nekom drugom osobom.
07:06
And that's not always going to happen in physical spaces.
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To se neće uvijek dogoditi u fizičkom prostoru,
07:08
It's also going to now happen in virtual spaces,
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događat će se i u virtualnom
07:11
and we have to get better at figuring that out.
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i moramo unaprijediti kako.
07:13
I think, of the people that build all this technology in the network,
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Mislim da, od svih tih ljudi koji stvaraju svu tu tehnologiju u mreži,
07:16
a lot of them aren't very good
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puno njih nije dobro u
07:18
at connecting with people.
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povezivanju s ljudima.
07:20
This is kind of like something I used to do
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To je poput nečega što sam znao raditi
07:22
in third grade.
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u trećem osnovne.
07:24
(Laughter)
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(Smijeh)
07:26
So here's a series of projects
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Ovo je serija projekata
07:28
over the last few years
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iz proteklih par godina
07:30
where I've been inspired by trying to figure out
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koji su me inspirirali da se potrudim
07:33
how to really facilitate close connection.
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zbilja održavati bliske veze.
07:36
Sometimes they're very, very simple things.
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Ponekad su to vrlo, vrlo jednostavne stvari.
07:38
A Childhood Walk, which is a project
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Dječji hod, projekt u kojem sam
07:40
where I ask people to remember a walk
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tražio ljude da se prisjete kako su
07:42
that they used to take as a child over and over again
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kao djeca hodali i hodali,
07:45
that was sort of meaningless --
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naizgled beznačajno,
07:47
like on the route to the bus stop, to a neighbor's house,
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prema autobusnoj stanici, prema susjedovoj kući
07:50
and take it inside of Google Streetview.
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i prenijeti to u Google Streetview.
07:52
And I promise you,
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Obećajem vam,
07:54
if you take that walk inside Google Streetview,
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ako prošetate Google Streetviewom,
07:56
you come to a moment
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doći će trenutak
07:58
where something comes back
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kada će se nešto vratiti
08:00
and hits you in the face.
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i zapanjiti vas.
08:02
And I collected those moments --
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Skupio sam te trenutke --
08:04
the photos inside Google Streetview
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slike iz Google Streetviewa,
08:06
and the memories, specifically.
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a uspomene pogotovo.
08:08
"Our conversation started with me saying, 'I'm bored,'
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"Naš razgovor je počeo tako da sam rekao 'Dosadno mi je',
08:11
and her replying, 'When I'm bored I eat pretzels.'
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i njenim odgovorom: 'Kad mi je dosadno, jedem perece.'
08:13
I remember this distinctly because it came up a lot."
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Točno se sjećam toga jer se poslije često spominjalo".
08:16
"Right after he told me and my brother
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"Odmah nakon što je meni i bratu rekao
08:18
he was going to be separating from my mom,
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da se rastaje od mame,
08:20
I remember walking to a convenience store
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sjećam se odlaska do trgovine
08:22
and getting a cherry cola."
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i kupovanja Cherry-Cole".
08:24
"They used some of the morbidly artist footage,
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"Koristili su neke morbidne umjetničke snimke,
08:26
a close-up of Chad's shoes in the middle of the highway.
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krupni plan Chadovih cipela nasred autoceste.
08:28
I guess the shoes came off when he was hit.
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Pretpostavljam da su mu ispale kada je udaren.
08:31
He slept over at my house once, and he left his pillow.
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Jednom je prespavao kod mene i ostavio svoj jastuk.
08:34
It had 'Chad' written in magic marker on it.
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Markerom je napisao "Chad" na njemu.
08:36
He died long after he left the pillow at my house,
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Umro je davno nakon što je ostavio taj jastuk u mojoj kući,
08:38
but we never got around to returning it."
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ali nikada se nije vratio po njega".
08:40
Sometimes they're a little bit more abstract.
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Ponekad su apstraktnije.
08:42
This is Pain Pack.
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Ovo je Pain Pack
08:44
Right after September 11th, last year,
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odmah nakon 11. rujna prošle godine.
08:46
I was thinking about pain and the way that we disperse it,
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Razmišljao sam o boli i načinu na koji ju širimo,
08:48
the way that we excise it from our bodies.
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kako ju tjeramo iz svojih tijela.
08:51
So what I did is I opened up a hotline --
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Otvorio sam telefonsku liniju
08:53
a hotline where people could leave voicemails of their pain,
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gdje ljudi mogu ostavljati glasovne poruke o svojoj boli,
08:56
not necessarily related to that event.
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ne nužno povezane s tim događajem.
08:59
And people called in and left messages like this.
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Ljudi su zvali i ostavljali poruke popute ovih.
09:03
Recording: Okay, here's something.
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Snimka: Ok, radi se o ovome.
09:07
I'm not alone,
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Nisam sama,
09:09
and I am loved.
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voljena sam
09:11
I'm really fortunate.
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i imam puno sreće,
09:15
But sometimes I feel really lonely.
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no ponekad se osjećam zbilja usamljeno.
09:19
And when I feel that way
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Kada se tako osjećam,
09:25
even the smallest act of kindness
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čak i najmanji čin ljubaznosti
09:28
can make me cry.
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me može rasplakati.
09:30
Like even people in convenience stores
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Čak i kad ljudi u trgovinama kažu:
09:32
saying, "Have a nice day,"
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"Želim vam ugodan dan",
09:35
when they're accidentally looking me in the eye.
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i kada me slučajno pogledaju u oči.
09:41
ZF: So what I did was I took those voicemails,
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ZF: Skupio sam te poruke i,
09:43
and with their permission, converted them to MP3s
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uz njihovu dozvolu, pretvorio ih u mp3 format te
09:46
and distributed them to sound editors
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poslao ton majstorima
09:48
who created short sounds
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koji su stvorili kratke zvukove
09:50
using just those voicemails.
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koristeći samo te glasovne poruke.
09:54
And those were then distributed to DJs
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Onda smo ih proslijedili DJ-ima
09:57
who have made hundreds of songs
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koji su napravili stotine pjesama
10:00
using that source material.
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od tog materijala.
10:05
(Music)
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(Glazba)
10:07
We don't have time to play much of it.
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Nemamo baš vremena za puštanje,
10:09
You can look at it online.
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možete pogledati online.
10:11
"From 52 to 48 with love"
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"Od 52 za 48 s ljubavlju"
10:13
was a project around the time of the last election cycle,
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bio je projekt za vrijeme zadnjeg izbornog kruga,
10:16
where McCain and Obama both,
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kada su i McCain i Obama
10:18
in their speeches after the election, talked about reconciliation,
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u svojim post-izbornim govorima, govorili o pomirenju,
10:21
and I was like, "What the hell
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a ja sam pomislio: "Ma na što
10:23
does that look like?"
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bi to ličilo?"
10:25
So I thought, "Well let's just give it a try.
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Pomislio sam: "Pa, pokušajmo,
10:27
Let's have people hold up signs about reconciliation."
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dajmo ljudima neka drže natpise o pomirenju".
10:30
And so some really nice things came together.
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Nastale su neke zbilja lijepe stvari.
10:32
"I voted blue. I voted red.
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"Glasovao sam za plave. Glasovao sam za crvene.
10:34
Together, for our future."
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Zajedno, za našu budućnost".
10:36
These are very, very cute little things right.
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To su vrlo simpatične stvarčice.
10:39
Some came from the winning party.
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Neke su napravili izborni pobjednici.
10:41
"Dear 48, I promise to listen to you, to fight for you, to respect you always."
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"Dragi 48, obećajem da ću te slušati, boriti se za tebe i uvijek te poštovati".
10:44
Some came from the party who had just lost.
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Neke su napravili gubitnici.
10:46
"From a 48 to a 52, may your party's leadership be as classy as you,
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"Od 48 za 52, neka tvoje stranačko vodstvo bude sa stilom, baš kao ti,
10:49
but I doubt it."
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iako sumnjam".
10:52
But the truth was that as this start becoming popular,
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Kako je to postajalo sve popularnije,
10:55
a couple rightwing blogs and some message boards
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nekoliko desničarskih blogova i foruma,
10:57
apparently found it to be a little patronizing,
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doživjeli su to malo s visoka,
10:59
which I could also see.
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što sam mogao razumjeti.
11:01
And so I started getting amazing amounts of hate mail,
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Počeo sam dobivati ogromne količine mailova mržnje,
11:04
death threats even.
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čak i prijetnje smrću.
11:06
And one guy in particular kept on writing me these pretty awful messages,
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Jedan tip je bio posebno uporan u pisanju tih prilično groznih poruka,
11:09
and he was dressed as Batman.
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bio je obučen kao Batman
11:12
And he said, "I'm dressed as Batman to hide my identity."
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i rekao bi: "Obučen sam u Batmana kako bih sakrio svoj identitet".
11:15
Just in case I thought the real Batman
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Za svaki slučaj, da ne bih pomislio kako
11:17
was coming after me;
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me proganja pravi Batman.
11:19
which actually made me feel a little better --
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Odmah sam se osjećao bolje, u stilu
11:21
like, "Phew, it's not him."
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"Dobro je, nije on".
11:23
So what I did --
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Što sam učinio --
11:25
unfortunately, I was harboring all this kind of
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nažalost, skupljao sam sva ta
11:27
awful experience and this pain inside of me,
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grozna iskustva i bol u sebi,
11:30
and it started to eat away at my psyche.
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što me polako počelo psihički izjedati.
11:33
And I was protecting the project from it, I realized. I was protecting it --
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Štitio sam projekt od toga, to sam shvatio.
11:36
I didn't want this special, little group of photographs
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Nisam želio na neki način okaljati tu posebnu,
11:39
to get sullied in some way.
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malu hrpicu fotografija.
11:41
So what I did, I took all those emails,
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Stoga sam skupio sve te mailove
11:44
and I put them together into something called Angrigami,
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i složio ih u nešto zvano "angrigami",
11:47
which was an origami template
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što je bio origami predložak
11:49
made out of this sort of vile stuff.
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sačinjen od ovih podlih stvari.
11:51
And I asked people to send me beautiful things
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Potom sam tražio ljude da mi pošalju lijepe stvari
11:53
made out of the Angrigami.
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napravljene od "angrigamija".
11:55
(Laughter)
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(Smijeh)
12:02
But this was the emotional moment.
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No, ovo je bio emotivan trenutak.
12:05
One of my viewer's uncles died on a particular day
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Ujak jednog od mojih gledatelja umro je jedan dan
12:08
and he chose to commemorate it with a piece of hate.
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i odlučio je odati mu počast komadićem mržnje.
12:11
It's amazing.
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To je nevjerojatno.
12:13
The last thing I'm going to tell you about is a series of projects
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Posljednja stvar koju ću vam reći tiče se niza projekata
12:16
called Songs You Already Know,
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nazvanih "Pjesme koje već znate",
12:19
where the idea was,
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a ideja je bila ta da sam
12:21
I was trying to figure out to address
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pokušavao otkriti i pripisati
12:23
particular kinds of emotions with group projects.
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specifične vrste emocija pomoću grupnih projekata.
12:26
So one of them was fairly straightforward.
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Neke su bile prilično izravne:
12:28
A guy said that his daughter got scared at night
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neki tip je rekao kako se njegova kćer boji noću
12:30
and could I write a song for her, his daughter.
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i bih li mogao napisati jednu pjesmu za nju.
12:32
And I said, "Oh yeah,
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Kako ne, rekao sam,
12:34
I'll try to write a mantra that she can sing to herself
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pokušat ću napisati mantru koju će si moći pjevušiti
12:36
to help herself go to sleep."
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kako bi lakše zaspala.
12:38
And this was "Scared."
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Nazvao sam ju "Uplašena".
12:54
(Video) ♫ This is a song that I sing when I'm scared of something ♫
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(Video) ♫ Ovo je pjesma koju pjevam kada se nečega bojim ♫
12:58
♫ I don't know why but it helps me get over it ♫
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♫ Ne znam zašto, ali pomaže mi ♫
13:02
♫ The words of the song just move me along ♫
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♫ Njene riječi me drže ♫
13:06
♫ And somehow I get over it ♫
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♫ I nekako to prebolim ♫
13:10
♫ At least I don't suck at life ♫
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♫ Barem mi život nije jadan ♫
13:13
♫ I keep on trying despite ♫
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♫ Trudim se unatoč svemu ♫
13:17
♫ At least I don't suck at life ♫
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♫ Barem mi život nije jadan ♫
13:21
♫ I keep on trying despite ♫
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♫ Trudim se unatoč svemu ♫
13:24
♫ This is a song that I sing when I'm scared of something ♫
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♫ Ovo je pjesma koju pjevam kada se nečega bojim ♫
13:28
Okay, so I wrote that song, right. Thank you.
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Tako sam napisao tu pjesmu. Hvala vam.
13:32
So the nice thing was is he walked by his daughter's room at some point,
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Dobra stvar je ta da je jednom prolazio pored kćerine sobe
13:35
and she actually was singing that song to herself.
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i ona je stvarno pjevušila tu pjesmu.
13:37
So I was like, "Awesome. This is great."
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Pomislio sam: "Genijalno, ovo je super!"
13:39
And then I got this email. And there's a little bit of a back story to this.
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Tada sam dobio jedan e-mail, o kojem postoji jedna priča
13:41
And I don't have much time.
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za koju baš i nemam vremena.
13:43
But the idea was that at one point
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Ideja je bila da sam u jednom trenutku
13:45
I did a project called Facebook Me Equals You,
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radio na projektu nazvanom "Facebook ja jednako ti",
13:47
where I wanted to experience what it was like
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u kojem sam želio iskusiti kako je
13:49
to live as another person.
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živjeti kao neka druga osoba.
13:51
So I asked for people's usernames and passwords to be sent to me.
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Tražio sam ljude da mi pošalju svoja korisnička imena i lozinke
13:54
And I got a lot, like 30 in a half an hour.
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i dobio sam ih oko 30 u pola sata.
13:57
And I shut that part down.
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Taj dio sam riješio
13:59
And I chose two people to be,
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i odabrao dvoje ljudi
14:01
and I asked them to send me descriptions
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te ih tražio da mi pošalju opise
14:03
of how to act as them on Facebook.
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kako se ponašati poput njih na Facebooku.
14:05
One person sent me a very detailed description;
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Jedna osoba mi je poslala vrlo detaljne upute,
14:07
the other person didn't.
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a druga nije.
14:09
And the person who didn't, it turned out,
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Ispostavilo se da je ta osoba
14:11
had just moved to a new city and taken on a new job.
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upravo dobila novi posao i preselila se u novi grad.
14:13
So, you know, people were writing me and saying, "How's your new job?"
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Tako su mi ljudi pisali i pitali: "Kako je na novom poslu?"
14:16
I was like, "I don't know.
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A ja bih rekao: "Ne znam,
14:18
Didn't know I had one."
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nisam ni znao da ga imam".
14:20
But anyway, this same person, Laura,
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Ta ista osoba, Laura,
14:23
ended up emailing me a little bit after that project.
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mi je poslala e-mail nedugo nakon tog projekta.
14:26
And I felt badly for not having done a good job.
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Osjećao sam se loše zbog slabo odrađenog posla.
14:29
And she said, "I'm really anxious, I just moved to a new town, I have this new job,
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Rekla mi je: "Stvarno sam nervozna. Upravo sam se preselila u novi grad, imam novi posao
14:32
and I've just had this incredible amount of anxiety."
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i stvarno sam se osjećala jako napeto".
14:35
So she had seen the "Scared" song and wondered if I could do something.
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Vidjela je pjesmu "Uplašena" i pitala se mogu li učiniti nešto.
14:38
So I asked her, "What does it feel like when you feel this way?"
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Pitao sam ju: "Kakav je osjećaj kada se ovako osjećaš?"
14:41
And she wrote a sort of descriptive set
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Napisala mi je neku vrstu opisa
14:43
of what it felt like to have had this anxiety.
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kako je to biti tako napet.
14:46
And so what I decided to do.
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I što sam odlučio napraviti?
14:48
I said, "Okay, I'll think about it."
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Rekao sam "OK, razmislit ću o tome".
14:50
And so quietly in the background, I started sending people this.
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Potiho sam počeo ljudima slati ovakve poruke.
14:57
(Audio) ♫ Hey ♫
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(Audio) ♫ Hej ♫
14:59
♫ You're okay ♫
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♫ Ti si OK ♫
15:03
♫ You'll be fine ♫
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♫ Bit ćeš dobro ♫
15:06
So I asked people
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Pitao sam ljude
15:08
whether they had basic audio capabilities,
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imaju li osnovnu audio opremu
15:11
just so they could sing along to the song with headphones on,
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kako bi mogli pjevati uz snimku sa slušalicama
15:14
so I could just get their voices back.
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i kako bih im mogao čuti glasove.
15:16
And this is the kind of thing that I got back.
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Dobio sam nešto ovakvo.
15:21
Recording: ♫ Hey ♫
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Snimka: ♫ Hej ♫
15:24
♫ You're okay ♫
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♫ Ti si OK ♫
15:28
♫ You'll be fine ♫
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♫ Bit ćeš dobro ♫
15:31
ZF: So that's one of the better ones, really.
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ZF: To je jedan od boljih.
15:33
But what's awesome is, as I started getting more and more and more of them,
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Ono što je sjajno je to da sam, kako sam ih dobivao sve više i više,
15:36
all of a sudden I had 30, 40 voices from around the world.
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odjednom imao 30-40 glasova iz cijelog svijeta
15:40
And when you put them together, something magical happens,
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i kada ih spojite, dogodi se nešto čarobno,
15:43
something absolutely incredible happens,
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nešto potpuno nevjerojatno --
15:45
and all of a sudden I get a chorus from around the world.
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dobijete refren iz cijeloga svijeta.
15:48
And what was really great is, I'm putting all this work together in the background,
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Najbolje od svega je to da mi je, dok sam potiho radio na ovome,
15:51
and Laura sent me a follow-up email because a good month had passed by.
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Laura poslala još jedan e-mail, budući da je prošlo dobrih mjesec dana,
15:54
And she said, "I know you've forgotten about me.
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u kojem mi je rekla: "Znam da ste me zaboravili,
15:57
I just want to say thanks for even considering it."
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samo sam vam htjela zahvaliti što ste uopće to razmotrili".
16:01
And then a few days later I sent her this.
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Par dana kasnije, poslao sam joj ovo.
16:06
(Audio) ♫ Right now, it feels like I forgot to turn the light on ♫
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(Audio) ♫ Trenutno se čini kao da sam zaboravio upaliti svjetlo ♫
16:14
♫ And things that looked so good yesterday ♫
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♫ I stvari koje su izgledale dobro jučer ♫
16:18
♫ are now shades of gray ♫
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♫ sada su sive sjene ♫
16:21
♫ And it seems like the world is spinning ♫
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♫ Čini se kao da se svijet vrti ♫
16:25
♫ while I'm standing still ♫
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♫ dok ja stojim u mjestu ♫
16:28
♫ Or maybe I am spinning I can't tell ♫
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♫ A možda se i ja vrtim, ne znam ♫
16:33
♫ And then you say ♫
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♫ I onda ti kažeš ♫
16:35
♫ Hey ♫
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♫ Hej ♫
16:38
♫ You're okay ♫
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♫ Ti si OK ♫
16:42
♫ You'll be fine ♫
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♫ Bit ćeš dobro ♫
16:45
♫ Just breathe ♫
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♫ Samo diši ♫
16:48
♫ And now the words sing ♫
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♫ I sada riječi pjevaju ♫
16:50
♫ Hey ♫
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♫ Hej ♫
16:53
♫ You're okay ♫
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♫ Ti si OK ♫
16:56
♫ You'll be fine ♫
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♫ Bit ćeš dobro ♫
17:00
♫ Just breathe ♫
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♫ Samo diši ♫
17:03
♫ Now everybody sings ♫
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♫ A sada svi: ♫
17:05
♫ Hey ♫
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♫ Hej ♫
17:08
♫ You're okay ♫
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♫ Ti si OK ♫
17:11
♫ You'll be fine ♫
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♫ Bit ćeš dobro ♫
17:15
♫ Just breathe ♫
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♫ Samo diši ♫
17:20
♫ Hey ♫
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♫ Hej ♫
17:22
♫ You're okay ♫
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♫ Ti si OK ♫
17:26
♫ You'll be fine ♫
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♫ Bit ćeš dobro ♫
17:30
♫ Just breathe ♫
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♫ Samo diši ♫
17:34
♫ Hey ♫
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♫ Hej ♫
17:37
♫ You're okay ♫
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♫ Ti si OK ♫
17:41
♫ You'll be fine ♫
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♫ Bit ćeš dobro ♫
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♫ Just breathe ♫
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♫ Samo diši ♫
17:47
Thank you.
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Hvala vam.
17:49
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Ze Frank - Humorist, web artistZe Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since.
Why you should listen
Ever since his "How to Dance Properly" viral video -- born as a party invite for 17 friends -- hit the Web in 2001, Ze Frank has been making people giggle, guffaw and gasp out loud whilst procrastinating at work. He defines, in many ways, the genre of online comedy, and continues to innovate madly on the form.
In 2006 he launched a year-long daily video blog called The Show with Ze Frank, which Slate.com called "the best sustained comedy run in the history of the Web." His rapid-fire delivery and absurd explorations in audience participation (like Earth Sandwich) has influenced a generation of digital native YouTubers. Perhap his most brilliant move: calling on fans to write the show for him. Using collaborative tools, online viewers collectively put words in his mouth (and props in his lap); he faithfully performed this wiki-comedy each week for his "Fabuloso Friday" show.
In 2008, along with Erik Kastner, Frank launched Colowars, the first massively multiplayer game on Twitter, which featured two months of sponsored online events and competitions. Recently he has worked with his audience to create a series of projects based on shared emotions such as pain, fear and the pang of nostalgia. Frank works as a consultant to range of industries on audience engagement and is a public speaker on the subject of the virtual life.
In 2012 he returned to the internet airwaves with "A Show." About which a MetaFilter commenter wrote:
If this were a cult, I would join.
If this were a religion, I would attend services.
If this were a band, I would not torrent the albums, but buy them, full price, from a local independent record store.
If this were a telethon, I would buy multiple tote bags.
Welcome back, Ze.
Ze Frank | Speaker | TED.com