TEDGlobal 2010
Ze Frank: My web playroom
Ze Frankova spletna igralnica
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Na mreži je nov "Prijatelj" lahko oddaljen le en klik, vendar je prave povezave težje najti in izraziti. Ze Frank predstavi venček hecnih internetnih igrač, ki zahtevajo globoko sodelovanje -- in ga nagradijo z nečim bolj hranljivim. Povabljeni ste, če obljubite, da boste delili.
Ze Frank - Humorist, web artist
Ze Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since. Full bio
Ze Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since. Full bio
Double-click the English transcript below to play the video.
00:15
Every presentation needs this slide in it.
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Vsaka predstavitev potrebuje to prosojnico.
00:18
(Laughter)
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(Smeh)
00:20
It's beautiful, isn't it?
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Lepa je, a ne?
00:22
Do you see?
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Vidite?
00:24
All the points, all the lines --
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Vse pikice, vse črte.
00:26
it's incredible.
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Neverjetno je.
00:28
It is the network;
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To je mreža.
00:30
and in my case, the network has been important in media,
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In v mojem primeru je mreža pomemben medij,
00:32
because I get to connect to people.
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ker se prek nje povezujem z ljudmi.
00:35
Isn't it amazing?
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Ni to čudovito?
00:37
Through that, I connect to people.
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Skozi to se povezujem z ljudmi.
00:40
And the way that I've been doing it
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In načinov, kako to počnem,
00:42
has been multifaceted.
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je res veliko.
00:44
For example, I get people to dress up their vacuum cleaners.
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Na primer, ljudi pripravim do tega, da oblečejo svoje sesalce.
00:47
(Laughter)
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(Smeh)
00:52
I put together projects like Earth Sandwich,
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Organiziram projekte, kot je Zemlja Sendvič,
00:54
where I ask people
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kjer prosim ljudi,
00:56
to try and simultaneously place
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da poskusijo in sočasno položijo
00:58
two pieces of bread
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dva kosa kruha
01:00
perfectly opposite each other on the Earth.
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na popolnoma nasprotnih koncih Zemlje.
01:02
And people started laying bread in tribute,
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In ljudje so v ta namen začeli polagati kruh
01:05
and eventually a team was able to do it
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in na koncu je skupini uspelo to narediti
01:07
between New Zealand and Spain.
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med Novo Zelandijo in Španijo.
01:10
It's pretty incredible -- the video's online.
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To je precej neverjetno. Video je na spletu.
01:13
Connecting to people in projects
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Na primer, povezovanje ljudi v projektih,
01:15
like YoungmeNowme for example.
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kot je YoungmeNowme (JazmladJazzdaj).
01:17
In YoungmeNowme, the audience was asked
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V YoungmeNowme sem publiko prosil,
01:19
to find a childhood photograph of themselves
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naj poiščejo fotografijo sebe iz otroštva
01:22
and restage it as an adult.
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in na enak način pozirajo kot odrasli.
01:25
(Laughter)
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(Smeh)
01:37
This is the same person --
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To je ista oseba --
01:39
top photo, James, bottom photo, [Jennifer].
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zgoraj James, spodaj [Jennifer].
01:42
Poignant.
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Ganljivo.
01:44
This was a Mother's Day gift.
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To je bilo darilo ob materinskem dnevu.
01:46
(Laughter)
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(Smeh)
01:48
Particularly creepy.
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Še posebej strašljivo.
01:50
(Applause)
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(Aplavz)
01:52
(Laughter)
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(Smeh)
01:54
My favorite of these photos, which I couldn't find,
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Moja najljubša slika, ki je žal nisem našel,
01:56
is there's a picture of a 30 year-old woman or so
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je slika približno 30 let stare ženske
01:59
with a little baby on her lap,
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z majhnim otročičkom v naročju,
02:01
and the next photo is a 220-lb man
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na naslednji sliki pa 100-kilski moški
02:04
with a tiny, little old lady peaking over his shoulder.
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z drobceno, majhno staro ženico, ki kuka čez njegovo ramo.
02:08
But this project changed the way
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A ta projekt je spremenil način,
02:10
that I thought about connecting to people.
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kako sem gledal na povezovanje z ljudmi.
02:12
This is project called Ray.
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Ta projekt ima ime Ray.
02:14
And what happened was I was sent this piece of audio
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Zgodilo pa se je tako, da so mi poslali ta zvočni zapis
02:17
and had no idea who generated the audio.
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in nisem imel pojma, kdo ga je naredil.
02:19
Somebody said, "You have to listen to this."
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Nekdo mi je rekel: "To moraš poslušati."
02:22
And this is what came to me.
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In to je to, kar sem dobil.
02:24
Recording: Hi, my name is Ray,
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Posnetek: Zdravo, moje ime je Ray
02:26
and on yesterday my daughter called me
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in včeraj me je poklicala moja hčerka,
02:28
because she was stressed out
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ker je bila v stresu zaradi stvari,
02:30
because of things that were going on on her job
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ki so se dogajale v službi in
02:32
that she felt was quite unfair.
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za katere je menila, da so precej nefer.
02:35
Being quite disturbed, she called for comfort,
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Vsa iz sebe me je poklicala za tolažbo,
02:37
and I didn't really know what to tell her,
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jaz pa nisem točno vedel, kaj ji naj povem,
02:39
because we have to deal with so much mess in our society.
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ker se moramo v naši družbi spopadati s tolikšno zmedo.
02:42
So I was led to write this song just for her,
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To me je napeljalo do tega, da sem napisal pesem samo zanjo,
02:46
just to give her some encouragement
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da bi ji dal nekaj vzpodbude,
02:48
while dealing with stress and pressures on her job.
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ko se sooča s stresom in pritiski v svoji službi.
02:51
And I figured I'd put it on the Internet
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Pa sem si mislil, da bom jo dal na internet
02:53
for all employees under stress
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za vse zaposlene, ki ste pod stresom,
02:55
to help you better deal with what you're going through on your job.
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da bi vam pomagal, da se bolje soočite s stvarmi, ki jih doživljate v službi.
02:58
Here's how the song goes.
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Pesem gre takole.
03:00
♫ I'm about to whip somebody's ass ♫
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♫ Vsak čas bom enega na gobec ♫
03:06
♫ Oh, I'm about to whip somebody's ass ♫
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♫ Oh, vsak čas bom enega na gobec ♫
03:14
♫ Oh, if you don't leave me alone, ♫
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♫ Oh, če me ne pustite pri miru, ♫
03:18
♫ you gonna have to send me home ♫
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♫ me boste morali poslati domov ♫
03:21
♫ 'Cause I'm about to whip somebody's ass ♫
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♫ Ker vsak čas bom enega na gobec ♫
03:26
Now you might not be able to sing that out loud,
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Mogoče tega ne boste mogli zapeti na glas,
03:29
but you can hum it to yourself, and you know what the words are.
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vendar si jo lahko mrmrate in veste, kaj je besedilo.
03:32
And let it give you some strength to get the next few moments on your job.
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Naj vam da nekaj moči za nekaj naslednjih trenutkov v službi.
03:35
All right. Stay strong. Peace.
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Prav. Ostanite močni. Mir.
03:38
Ze Frank: So -- yeah.
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Ze Frank: Tako da -- ja.
03:40
No, no, no, shush. We've got to go quickly.
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Ne, ne, ne, šššš. Hitro moramo naprej.
03:44
So I was so moved by this --
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Zaradi tega sem bil zelo ganjen.
03:46
this is incredible. This was connecting, right.
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To je neverjetno. To je bilo povezovanje, kajne?
03:48
This was, at a distance,
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To je bilo spoznanje na daljavo,
03:50
realizing that someone was feeling something,
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da se nekdo nekako počuti
03:52
wanting to affect them in a particular way,
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in da želimo na določen način vplivati na njih
03:54
using media to do it, putting it online
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z uporabo medija, ki ga damo na splet
03:56
and realizing that there was a greater impact.
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in potem ugotovimo, da je bil učinek veliko večji.
03:58
This was incredible; this is what I wanted to do.
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To je bilo neverjetno. To sem želel početi.
04:00
So the first thing I thought of is we have to thank him.
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Tako sem najprej pomislil na to, da se mu moramo zahvaliti.
04:02
And I asked my audience, I said, "Listen to this piece of audio.
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Svoje občinstvo sem vprašal: "Poslušajte ta zvočni zapis.
04:04
We have to remix it. He's got a great voice.
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Moramo narediti remiks. Odličen glas ima.
04:07
It's actually in the key of B flat.
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Je v b molu.
04:10
And have to do something with it."
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Nekaj moramo narediti s tem."
04:12
Hundreds of remixes came back -- lots of different attempts.
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Na stotine remiksov se je vrnilo -- veliko različnih poskusov.
04:15
One stood out in particular.
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En je še posebej izstopal.
04:17
It was done by a guy named Goose.
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Naredil ga je tip z imenom Goose (Goska).
04:20
Remix: ♫ I'm about to whip somebody's ass ♫
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Remiks: ♫ Vsak čas bom enega na gobec ♫
04:27
♫ Oh, I'm about to whip somebody's ass ♫
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♫ Oh, vsak čas bom enega na gobec ♫
04:36
♫ Oh, if you don't leave me alone, ♫
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♫ Oh, če me ne pustite pri miru, ♫
04:40
♫ You gonna have to send me home ♫
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♫ me boste morali poslati domov ♫
04:44
♫ Cuz I'm about to whip somebody's ass ♫
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♫ Ker vsak čas bom enega na gobec ♫
04:59
♫ I'm about to whip some ♫ --
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♫ Vsak čas bom enega ♫ --
05:03
ZF: Great, so it was incredible.
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ZF: Odlično. To je bilo torej neverjetno.
05:05
That song -- (Applause) Thank you.
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Ta pesem -- (Aplavz) Hvala.
05:08
So that song, somebody told me that it was at a baseball game
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Nekdo mi je povedal, da so to pesem predvajali na tekmi baseballa
05:11
in Kansas City.
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v Kansas Cityju.
05:13
In the end,
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Na koncu je bila
05:15
it was one of the top downloads
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ena od najbolj pogosto snetih s spleta
05:17
on a whole bunch of music streaming services.
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na celi vrsti servisov za poslušanje glasbe.
05:19
And so I said, "Let's put this together in an album."
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Tako sem rekel: "Dajmo iz tega narediti album."
05:22
And the audience came together, and they designed an album cover.
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Občinstvo se je združilo in oblikovalo naslovnico albuma.
05:24
And I said, "If you put it all on this, I'm going to deliver it to him,
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Rekel sem: "Če se maksimalno angažirate, mu ga bom dostavil,
05:27
if you can figure out who this person is,"
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če lahko ugotovite, kdo je ta oseba,"
05:30
because all I had was his name -- Ray --
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ker sem imel samo njegovo ime, Ray,
05:33
and this little piece of audio
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in ta kratek zvočni posnetek
05:35
and the fact that his daughter was upset.
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in dejstvo, da je njegova hčerka razburjena.
05:38
In two weeks, they found him.
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V dveh tednih so ga našli.
05:40
I received and email and it said,
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Dobil sem e-pošto z vsebino:
05:42
"Hi, I'm Ray.
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"Zdravo, jaz sem Ray.
05:44
I heard you were looking for me."
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Sem slišal, da me iščeš."
05:46
(Laughter)
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(Smeh)
05:48
And I was like, "Yeah, Ray.
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In sem odgovoril: "Ja, Ray.
05:50
It's been an interesting two weeks."
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To sta bila zelo zanimiva dva tedna."
05:53
And so I flew to St. Louis
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Odletel sem v St. Louis
05:55
and met Ray,
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in se srečal z Rayjem,
05:57
and he's a preacher --
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ki je pridigar.
05:59
(Laughter)
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(Smeh)
06:02
among other things.
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Med drugimi stvarmi.
06:04
So but anyways, here's the thing --
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Kakorkoli, stvar je v tem,
06:06
is it reminds me of this,
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da me spominja na tole,
06:08
which is a sign that you see in Amsterdam on every street corner.
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kar je znak, ki ga v Amsterdamu vidite na vsakem vogalu.
06:11
And it's sort of a metaphor for me for the virtual world.
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To je zame neka vrsta metafore za navidezni svet.
06:14
I look at this photo, and he seems really interested
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Pogledam to sliko in zdi se, da je zelo zainteresiran
06:17
in what's going on with that button,
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v ta gumb,
06:19
but it doesn't seem like he is really that interested in crossing the street.
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ne pa tako zelo v prečkanje ceste.
06:22
(Laughter)
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(Smeh)
06:24
And it makes me think of this.
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Zato sem pomislil na tole.
06:26
On street corners everywhere, people are looking at their cell phones,
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Povsod na vogalih ulic ljudje gledajo v svoje mobilnike,
06:29
and it's easy to dismiss this
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kar zlahka odpravimo
06:31
as some sort of bad trend
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kot neke vrste slab trend
06:33
in human culture.
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v človeški kulturi.
06:35
But the truth is
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V resnici pa
06:37
life is being lived there.
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se ravno tam odvija življenje.
06:39
When they smile --
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Ko se nasmejijo --
06:41
right, you've seen people stop --
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tako je, videli ste že, kako se nekateri ustavijo --
06:44
all of a sudden, life is being lived there,
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kar naenkrat, tam se živi življenje,
06:46
somewhere up in that weird, dense network.
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nekje v tej čudni, zgoščeni mreži.
06:50
And this is it, right, to feel and be felt.
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In to je, kajne, občutiti in biti občuten.
06:53
It's the fundamental force
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To je temeljna sila,
06:55
that we're all after.
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ki jo vsi iščemo.
06:57
We can build all sorts of environments
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Lahko ustvarimo razna okolja,
06:59
to make it a little bit easier,
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ki bi to malo olajšala,
07:01
but ultimately, what we're trying to do
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vendar je na koncu to, kar želimo doseči,
07:03
is really connect with one other person.
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resnična povezanost z drugo osebo.
07:06
And that's not always going to happen in physical spaces.
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In to se ne bo vedno zgodilo v fizičnem prostoru.
07:08
It's also going to now happen in virtual spaces,
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Zdaj se bo to dogajalo tudi v navideznem prostoru
07:11
and we have to get better at figuring that out.
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in izboljšati moramo sposobnost prepoznave tega.
07:13
I think, of the people that build all this technology in the network,
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Mislim, da med vsem temi ljudmi, ki ustvarjajo to tehnologijo in mrežo,
07:16
a lot of them aren't very good
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jih veliko ni dobrih
07:18
at connecting with people.
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v povezovanju z ljudmi.
07:20
This is kind of like something I used to do
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To je nekaj takega kot to, kar sem
07:22
in third grade.
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jaz počel v tretjem razredu.
07:24
(Laughter)
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(Smeh)
07:26
So here's a series of projects
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Tu je serija projektov
07:28
over the last few years
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iz preteklih nekaj let,
07:30
where I've been inspired by trying to figure out
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kjer sem bil navdihnjen s poskusi odkrivanja,
07:33
how to really facilitate close connection.
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kako res vzpodbuditi tesne povezave.
07:36
Sometimes they're very, very simple things.
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Včasih so to zelo, zelo preproste stvari.
07:38
A Childhood Walk, which is a project
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"Pot otroštva" je projekt,
07:40
where I ask people to remember a walk
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v katerem prosim ljudi, da se spomnijo poti,
07:42
that they used to take as a child over and over again
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po katerih so kot otroci hodili znova in znova,
07:45
that was sort of meaningless --
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ki so bile v bistvu brez posebne vsebine,
07:47
like on the route to the bus stop, to a neighbor's house,
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kot je pot do avtobusne postaje, do sosedove hiše,
07:50
and take it inside of Google Streetview.
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in jih vnesejo v Googlov Streetview (Pogled ulic).
07:52
And I promise you,
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In obljubim vam,
07:54
if you take that walk inside Google Streetview,
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če greste po tej poti znotraj Googlovega Stretviewja,
07:56
you come to a moment
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pridete do momenta,
07:58
where something comes back
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kjer se nekaj iz preteklosti vrne
08:00
and hits you in the face.
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in vas lopne po hrbtu.
08:02
And I collected those moments --
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Zbiral sem te trenutke --
08:04
the photos inside Google Streetview
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slike v Googlovem Streetviewju
08:06
and the memories, specifically.
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in spomine, konkretno.
08:08
"Our conversation started with me saying, 'I'm bored,'
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"Najin pogovor se je začel s tem, da sem rekel: 'Dolgčas mi je,'
08:11
and her replying, 'When I'm bored I eat pretzels.'
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in z njenim odgovorom: 'Ko mi je dolgčas, jem prestice.'
08:13
I remember this distinctly because it came up a lot."
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Tega se razločno spomnim, ker se je kasneje pogosto omenjalo."
08:16
"Right after he told me and my brother
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"Takoj za tem, ko je meni in bratu povedal,
08:18
he was going to be separating from my mom,
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da se bo ločil od moje mame,
08:20
I remember walking to a convenience store
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se spomnim, da sem šel v samopostrežbo
08:22
and getting a cherry cola."
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in si kupil cherry kolo (kolo z okusom češnje)."
08:24
"They used some of the morbidly artist footage,
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"Uporabili so neke morbidne umetniške posnetke,
08:26
a close-up of Chad's shoes in the middle of the highway.
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bližnji kader Chadovih čevljev na sredi avtoceste.
08:28
I guess the shoes came off when he was hit.
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Najbrž ga je sezulo, ko ga je zadelo.
08:31
He slept over at my house once, and he left his pillow.
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Enkrat je prespal pri nas in je pustil svoj vzglavnik.
08:34
It had 'Chad' written in magic marker on it.
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Na njem je bilo s flomasterjem napisano 'Chad'.
08:36
He died long after he left the pillow at my house,
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Umrl je dolgo za tem, ko je pustil vzglavnik pri nas,
08:38
but we never got around to returning it."
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vendar si nikoli nismo vzeli časa, da bi mu ga vrnili."
08:40
Sometimes they're a little bit more abstract.
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Včasih so malo bolj abstraktne.
08:42
This is Pain Pack.
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To je Paket bolečine.
08:44
Right after September 11th, last year,
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Takoj po 11. septembru lani
08:46
I was thinking about pain and the way that we disperse it,
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sem razmišljal o bolečini in kako jo razpršimo,
08:48
the way that we excise it from our bodies.
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kako jo odstranimo iz naših teles.
08:51
So what I did is I opened up a hotline --
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Tako sem odprl posebno telefonsko številko,
08:53
a hotline where people could leave voicemails of their pain,
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na katero so ljudje lahko poklicali in pustili sporočila o svoji bolečini,
08:56
not necessarily related to that event.
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ne nujno povezani s tem dogodkom.
08:59
And people called in and left messages like this.
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In ljudje so klicali in puščali sporočila, kot je tale.
09:03
Recording: Okay, here's something.
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Posnetek: Prav, tu je nekaj.
09:07
I'm not alone,
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Nisem sama
09:09
and I am loved.
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in sem ljubljena.
09:11
I'm really fortunate.
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Res imam srečo.
09:15
But sometimes I feel really lonely.
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Vendar se včasih počutim resnično osamljeno.
09:19
And when I feel that way
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In ko se tako počutim,
09:25
even the smallest act of kindness
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me tudi najmanjša ljubeznivost
09:28
can make me cry.
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lahko pripravi do joka.
09:30
Like even people in convenience stores
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Celo ljudje, ki v trgovini rečejo:
09:32
saying, "Have a nice day,"
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"Lep dan želim,"
09:35
when they're accidentally looking me in the eye.
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ko me slučajno pogledajo v oči.
09:41
ZF: So what I did was I took those voicemails,
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ZF: Ta sporočila sem vzel
09:43
and with their permission, converted them to MP3s
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in jih z njihovim dovoljenjem pretvoril v MP3 zapis
09:46
and distributed them to sound editors
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in jih razposlal zvokovnim mojstrom,
09:48
who created short sounds
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ki so naredili kratke zvoke
09:50
using just those voicemails.
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samo z uporabo teh glasovnih sporočil.
09:54
And those were then distributed to DJs
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Ti so potem bili poslani DJ-jem,
09:57
who have made hundreds of songs
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ki so iz tega materiala naredili
10:00
using that source material.
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na stotine pesmi.
10:05
(Music)
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(Glasba)
10:07
We don't have time to play much of it.
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Nimamo ravno časa, da bi jih predvajali.
10:09
You can look at it online.
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Lahko pogledate na spletu.
10:11
"From 52 to 48 with love"
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"Od 52 za 48 z ljubeznijo"
10:13
was a project around the time of the last election cycle,
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je bil projekt v času zadnjih volitev,
10:16
where McCain and Obama both,
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ko sta tako McCain kot Obama
10:18
in their speeches after the election, talked about reconciliation,
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v svojih govorih po volitvah govorila o spravi
10:21
and I was like, "What the hell
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in sem se vprašal: "Kako za vraga
10:23
does that look like?"
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pa to izgleda?"
10:25
So I thought, "Well let's just give it a try.
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Pomislil sem: "No, pa poskusimo.
10:27
Let's have people hold up signs about reconciliation."
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Naj ljudje dvignejo napise o spravi."
10:30
And so some really nice things came together.
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In tako je nastalo nekaj res lepih stvari.
10:32
"I voted blue. I voted red.
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"Volil sem modre. Volil sem rdeče.
10:34
Together, for our future."
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Skupaj, za našo prihodnost."
10:36
These are very, very cute little things right.
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To so res srčkane zadevice.
10:39
Some came from the winning party.
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Nekatere so prišle s strani zmagovalne stranke.
10:41
"Dear 48, I promise to listen to you, to fight for you, to respect you always."
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"Dragi 48, obljubim, da te bom poslušal, se boril zate in te vedno spoštoval."
10:44
Some came from the party who had just lost.
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Nekatere so prišle s strani poražene stranke.
10:46
"From a 48 to a 52, may your party's leadership be as classy as you,
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"Od 48 za 52, naj bo vodstvo tvoje stranke tako prvovrstno kot ti,
10:49
but I doubt it."
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a dvomim."
10:52
But the truth was that as this start becoming popular,
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V resnici pa, ko je stvar postajala popularna,
10:55
a couple rightwing blogs and some message boards
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je nekaj desničarskih blogov in nekaj forumov
10:57
apparently found it to be a little patronizing,
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očitno začutilo, da je zadeva rahlo pokroviteljska,
10:59
which I could also see.
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kar sem tudi sam opazil.
11:01
And so I started getting amazing amounts of hate mail,
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Tako sem začel dobivati neverjetno količino sovražne e-pošte,
11:04
death threats even.
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celo smrtnih groženj.
11:06
And one guy in particular kept on writing me these pretty awful messages,
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Še posebej en tip mi je kar naprej pisal precej grozna sporočila,
11:09
and he was dressed as Batman.
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oblečen pa je bil v Batmana.
11:12
And he said, "I'm dressed as Batman to hide my identity."
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In je rekel: "Oblečen sem v Batmana, da skrijem svojo identiteto."
11:15
Just in case I thought the real Batman
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Za vsak primer, če bi se mi zdelo,
11:17
was coming after me;
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da se je pravi Batman spravil name.
11:19
which actually made me feel a little better --
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Zaradi česar mi je celo rahlo odleglo.
11:21
like, "Phew, it's not him."
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V smislu "Uf, k sreči ni on."
11:23
So what I did --
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Kar sem torej naredil --
11:25
unfortunately, I was harboring all this kind of
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na žalost so se v meni nabirale vse te
11:27
awful experience and this pain inside of me,
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grozne izkušnje in bolečina
11:30
and it started to eat away at my psyche.
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in to je načenjalo mojo psiho.
11:33
And I was protecting the project from it, I realized. I was protecting it --
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Spoznal sem, da sem projekt ščitil pred tem. Ščitil sem ga.
11:36
I didn't want this special, little group of photographs
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Nisem želel, da bi se teh nekaj izvrstnih fotografij
11:39
to get sullied in some way.
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na nek način omadeževalo.
11:41
So what I did, I took all those emails,
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Zato sem vzel vsa ta elektronska sporočila
11:44
and I put them together into something called Angrigami,
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in jih sestavil skupaj v t. i. Angrigami (Jeznigami),
11:47
which was an origami template
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ki sem ga naredil po vzoru origamijev,
11:49
made out of this sort of vile stuff.
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le da je sestavljen iz na nek način hudobnih stvari.
11:51
And I asked people to send me beautiful things
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Potem pa sem prosil ljudi, naj mi pošljejo lepe stvari,
11:53
made out of the Angrigami.
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narejene iz Angrigamija.
11:55
(Laughter)
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(Smeh)
12:02
But this was the emotional moment.
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To pa je bil čustven moment.
12:05
One of my viewer's uncles died on a particular day
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Stric enega od mojih gledalcev je določenega dne umrl,
12:08
and he chose to commemorate it with a piece of hate.
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on pa je to obeležil s kosom sovraštva.
12:11
It's amazing.
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Neverjetno.
12:13
The last thing I'm going to tell you about is a series of projects
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Zadnja stvar, o kateri vam bom govoril, je serija projektov
12:16
called Songs You Already Know,
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z imenom Pesmi, ki jih že poznate,
12:19
where the idea was,
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katerih ideja je bila,
12:21
I was trying to figure out to address
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da poskušam najti način, kako nasloviti
12:23
particular kinds of emotions with group projects.
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določene vrste občutij s skupinskimi projekti.
12:26
So one of them was fairly straightforward.
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Eno od njih je bilo precej konkretno.
12:28
A guy said that his daughter got scared at night
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Nek moški je rekel, da je njegovo hčerko ponoči strah
12:30
and could I write a song for her, his daughter.
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in če bi lahko napisal pesem zanjo, njegovo hčerko.
12:32
And I said, "Oh yeah,
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In sem rekel, o, ja,
12:34
I'll try to write a mantra that she can sing to herself
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poskusil bom napisati mantro, ki si jo lahko poje,
12:36
to help herself go to sleep."
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da bo lažje zaspala.
12:38
And this was "Scared."
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Reklo se ji je "Prestrašena."
12:54
(Video) ♫ This is a song that I sing when I'm scared of something ♫
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(Video) ♫ To pesem si pojem, ko me je nečesa strah, ♫
12:58
♫ I don't know why but it helps me get over it ♫
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♫ ne vem, zakaj, a mi pomaga, da mine ♫
13:02
♫ The words of the song just move me along ♫
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♫ Besede iz pesmi me kar peljejo naprej ♫
13:06
♫ And somehow I get over it ♫
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♫ In nekako kar mine ♫
13:10
♫ At least I don't suck at life ♫
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♫ Zato pa vsaj nisem zguba ♫
13:13
♫ I keep on trying despite ♫
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♫ še kar naprej poskušam ♫
13:17
♫ At least I don't suck at life ♫
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♫ Zato pa vsaj nisem zguba ♫
13:21
♫ I keep on trying despite ♫
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♫ še kar naprej poskušam ♫
13:24
♫ This is a song that I sing when I'm scared of something ♫
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♫ To pesem si pojem, ko me je nečesa strah ♫
13:28
Okay, so I wrote that song, right. Thank you.
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OK, torej sem napisal to pesem. Hvala.
13:32
So the nice thing was is he walked by his daughter's room at some point,
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Fino je bilo pa to, da je nekega dne šel mimo hčerkine sobe
13:35
and she actually was singing that song to herself.
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in si je to pesem dejansko pela.
13:37
So I was like, "Awesome. This is great."
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Tako da sem si mislil: "Čudovito. To je super."
13:39
And then I got this email. And there's a little bit of a back story to this.
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Potem pa sem dobil to e-pošto. In ta zgodba ima eno ozadje.
13:41
And I don't have much time.
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Vendar pa nimam dosti časa.
13:43
But the idea was that at one point
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Ampak na neki točki sem naredil
13:45
I did a project called Facebook Me Equals You,
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projekt z imenom Facebook Jaz je enako Ti,
13:47
where I wanted to experience what it was like
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kjer sem želel izkusiti, kako je,
13:49
to live as another person.
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če živiš kot druga oseba.
13:51
So I asked for people's usernames and passwords to be sent to me.
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Tako sem prosil ljudi, da mi pošljejo svoja uporabniška imena in gesla.
13:54
And I got a lot, like 30 in a half an hour.
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In dobil sem jih veliko, okoli 30 v pol ure.
13:57
And I shut that part down.
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Tisti del sem potem zaprl.
13:59
And I chose two people to be,
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Izbral sem dve osebi, da zavzamem njuni mesti,
14:01
and I asked them to send me descriptions
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in sem ju prosil, naj mi pošljeta opis,
14:03
of how to act as them on Facebook.
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kako naj se na Facebooku obnašam kot onadva.
14:05
One person sent me a very detailed description;
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Ena oseba mi je poslala zelo podroben opis.
14:07
the other person didn't.
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Druga pa ne.
14:09
And the person who didn't, it turned out,
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In za tisto osebo, ki mi ni, se je izkazalo,
14:11
had just moved to a new city and taken on a new job.
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da se je ravno preselila v novo mesto in se zaposlila v novi službi.
14:13
So, you know, people were writing me and saying, "How's your new job?"
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Tako mi je, veste, veliko ljudi pisalo in spraševalo: "Kako kaj nova služba?"
14:16
I was like, "I don't know.
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Jaz pa sem odgovarjal: "Ne vem.
14:18
Didn't know I had one."
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Nisem vedela, da jo imam."
14:20
But anyway, this same person, Laura,
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A kakorkoli, ta ista oseba, Laura,
14:23
ended up emailing me a little bit after that project.
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mi je na koncu, malo po projektu, poslala elektronsko pošto.
14:26
And I felt badly for not having done a good job.
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In slabo sem se počutil, ker svojega dela nisem dobro opravil.
14:29
And she said, "I'm really anxious, I just moved to a new town, I have this new job,
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Potem pa je rekla: "Zelo sem v skrbeh, pravkar sem se preselila v novo mesto, imam novo službo
14:32
and I've just had this incredible amount of anxiety."
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in sem pravkar imela neverjetno veliko skrbi."
14:35
So she had seen the "Scared" song and wondered if I could do something.
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Videla je pesem "Prestrašena" in se je spraševala, če lahko jaz kaj naredim.
14:38
So I asked her, "What does it feel like when you feel this way?"
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Tako sem jo vprašal: "Kako je, ko se tako počutiš?"
14:41
And she wrote a sort of descriptive set
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In je napisala neke vrste opisni seznam,
14:43
of what it felt like to have had this anxiety.
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kako se počutiš, ko si tako v skrbeh.
14:46
And so what I decided to do.
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Odločil sem se tako.
14:48
I said, "Okay, I'll think about it."
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Rekel sem: "Prav, bom razmislil."
14:50
And so quietly in the background, I started sending people this.
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Po tihem sem v ozadju začel ljudem pošiljati tole.
14:57
(Audio) ♫ Hey ♫
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(Avdio) ♫ Hej ♫
14:59
♫ You're okay ♫
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♫ Ti si ok ♫
15:03
♫ You'll be fine ♫
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♫ V redu boš ♫
15:06
So I asked people
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Ljudi sem vprašal,
15:08
whether they had basic audio capabilities,
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če imajo osnovne glasbene sposobnosti,
15:11
just so they could sing along to the song with headphones on,
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da bi peli zraven pesmi s slušalkami na glavi,
15:14
so I could just get their voices back.
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da bi lahko dobil nazaj samo njihove glasove.
15:16
And this is the kind of thing that I got back.
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Nazaj sem dobil takšne stvari.
15:21
Recording: ♫ Hey ♫
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Posnetek: ♫ Hej ♫
15:24
♫ You're okay ♫
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♫ Ti si ok ♫
15:28
♫ You'll be fine ♫
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♫ V redu boš ♫
15:31
ZF: So that's one of the better ones, really.
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ZF: To je eden od boljših, resnično.
15:33
But what's awesome is, as I started getting more and more and more of them,
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Pri tem pa je navdušujoče to, da ko sem jih začel dobivati vedno več,
15:36
all of a sudden I had 30, 40 voices from around the world.
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sem naenkrat imel 30, 40 glasov s celega sveta.
15:40
And when you put them together, something magical happens,
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In ko jih daš skupaj, se zgodi nekaj čarobnega,
15:43
something absolutely incredible happens,
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nekaj popolnoma neverjetnega se zgodi,
15:45
and all of a sudden I get a chorus from around the world.
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kar naenkrat sem dobil zbor s celega sveta.
15:48
And what was really great is, I'm putting all this work together in the background,
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In kar je bilo res super, v ozadju sem vse to sestavljal skupaj,
15:51
and Laura sent me a follow-up email because a good month had passed by.
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ko mi Laura pošlje naslednjo elektronsko pošto, ker je minil že dober mesec.
15:54
And she said, "I know you've forgotten about me.
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V njej je rekla: "Vem, da si pozabil name.
15:57
I just want to say thanks for even considering it."
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Hotela sem se le zahvaliti, da si sploh razmislil o tem."
16:01
And then a few days later I sent her this.
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In potem sem ji čez nekaj dni poslal tole.
16:06
(Audio) ♫ Right now, it feels like I forgot to turn the light on ♫
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(Avdio) ♫ V tem trenutku se počutim, kot da sem pozabila prižgati luč ♫
16:14
♫ And things that looked so good yesterday ♫
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♫ In stvari, ki so včeraj izgledale tako dobro, ♫
16:18
♫ are now shades of gray ♫
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♫ so zdaj samo odtenki sive ♫
16:21
♫ And it seems like the world is spinning ♫
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♫ In zdi se, da se svet vrti, ♫
16:25
♫ while I'm standing still ♫
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♫ medtem ko jaz stojim pri miru ♫
16:28
♫ Or maybe I am spinning I can't tell ♫
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♫ Ali pa se ravno jaz vrtim, ne vem ♫
16:33
♫ And then you say ♫
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♫ In potem rečeš ♫
16:35
♫ Hey ♫
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♫ Hej ♫
16:38
♫ You're okay ♫
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♫ Ti si ok ♫
16:42
♫ You'll be fine ♫
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♫ V redu boš ♫
16:45
♫ Just breathe ♫
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♫ Le dihaj ♫
16:48
♫ And now the words sing ♫
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♫ In zdaj besede pojejo ♫
16:50
♫ Hey ♫
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♫ Hej ♫
16:53
♫ You're okay ♫
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♫ Ti si ok ♫
16:56
♫ You'll be fine ♫
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♫ V redu boš ♫
17:00
♫ Just breathe ♫
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♫ Le dihaj ♫
17:03
♫ Now everybody sings ♫
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♫ In zdaj vsi pojejo ♫
17:05
♫ Hey ♫
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♫ Hej ♫
17:08
♫ You're okay ♫
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♫ Ti si ok ♫
17:11
♫ You'll be fine ♫
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♫ V redu boš ♫
17:15
♫ Just breathe ♫
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♫ Le dihaj ♫
17:20
♫ Hey ♫
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♫ Hej ♫
17:22
♫ You're okay ♫
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♫ Ti si ok ♫
17:26
♫ You'll be fine ♫
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♫ V redu boš ♫
17:30
♫ Just breathe ♫
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♫ Le dihaj ♫
17:34
♫ Hey ♫
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♫ Hej ♫
17:37
♫ You're okay ♫
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♫ Ti si ok ♫
17:41
♫ You'll be fine ♫
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♫ V redu boš ♫
17:44
♫ Just breathe ♫
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♫ Le dihaj ♫
17:47
Thank you.
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Hvala.
17:49
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Ze Frank - Humorist, web artistZe Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since.
Why you should listen
Ever since his "How to Dance Properly" viral video -- born as a party invite for 17 friends -- hit the Web in 2001, Ze Frank has been making people giggle, guffaw and gasp out loud whilst procrastinating at work. He defines, in many ways, the genre of online comedy, and continues to innovate madly on the form.
In 2006 he launched a year-long daily video blog called The Show with Ze Frank, which Slate.com called "the best sustained comedy run in the history of the Web." His rapid-fire delivery and absurd explorations in audience participation (like Earth Sandwich) has influenced a generation of digital native YouTubers. Perhap his most brilliant move: calling on fans to write the show for him. Using collaborative tools, online viewers collectively put words in his mouth (and props in his lap); he faithfully performed this wiki-comedy each week for his "Fabuloso Friday" show.
In 2008, along with Erik Kastner, Frank launched Colowars, the first massively multiplayer game on Twitter, which featured two months of sponsored online events and competitions. Recently he has worked with his audience to create a series of projects based on shared emotions such as pain, fear and the pang of nostalgia. Frank works as a consultant to range of industries on audience engagement and is a public speaker on the subject of the virtual life.
In 2012 he returned to the internet airwaves with "A Show." About which a MetaFilter commenter wrote:
If this were a cult, I would join.
If this were a religion, I would attend services.
If this were a band, I would not torrent the albums, but buy them, full price, from a local independent record store.
If this were a telethon, I would buy multiple tote bags.
Welcome back, Ze.
Ze Frank | Speaker | TED.com