TED2007
David Pogue: The music wars
Le "guerre musicali" di David Pogue
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L'editorialista del New York Times David Pogue ci omaggia di un mini-medley satirico su iTunes e la guerra ai download pirata, sulle note di Sonny and Cher e dei Village People.
David Pogue - Technology columnist
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
Double-click the English transcript below to play the video.
00:12
Ladies and gentlemen,
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Signore e signori:
00:14
the history of music and television on the Internet
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La storia della musica e della televisione su Internet
00:17
in three minutes.
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in tre minuti.
00:19
A TED medley --
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Un TED medley.
00:21
a TEDley.
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Un TEDley.
00:26
♫ It's nine o' clock on a Saturday ♫
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♫ Sono le nove di sera di Sabato ♫
00:29
♫ The record store's closed for the night ♫
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♫ Il negozio di dischi è chiuso ♫
00:32
♫ So I fire up the old iTunes music store ♫
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♫ Così lancio il buon vecchio ITunes Music Store ♫
00:36
♫ And soon I am feelin' all right ♫
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♫ e mi sento già bene. ♫
00:42
♫ I know Steve Jobs can find me a melody ♫
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♫ So che Steve Jobs può trovarmi una canzone fighissima♫
00:45
♫ With one dollar pricing that rocks ♫
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♫ al prezzo di un dollaro ♫
00:48
♫ I can type in the track and get album names back ♫
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♫ Scrivo il nome della canzone ed ottengo quello dell'album ♫
00:52
♫ While still in my PJs and socks ♫
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♫ senza nemmeno togliermi calze e pigiama ♫
00:58
♫ Sell us a song, you're the music man ♫
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♫ Vendici una canzone, re della musica, ♫
01:01
♫ My iPod's still got 10 gigs to go ♫
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♫ al mio iPod mancano ancora 10 giga ♫
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♫ Yes, we might prefer more compatibility ♫
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♫ Si, preferiremmo più compatibilità, ♫
01:07
♫ But Steve likes to run the whole show ♫
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♫ Ma a Steve piace far tutto da solo. ♫
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♫ I heard "Desperate Housewives" was great last night ♫
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♫ Mi han detto che l'episodio di ieri sera di Desperate Housewives era stupendo ♫
01:16
♫ But I had a bad piece of cod ♫
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♫ ma il merluzzo era avariato... ♫
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♫ As I threw up my meal, I thought, "It's no big deal" ♫
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♫ Mentre vomitavo la cena, pensai: "Poco male, ♫
01:23
♫ I'll watch it tonight on my 'Pod ♫
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♫ Lo rivedrò stasera sull'iPod." ♫
01:27
♫ And now all of the networks are joining in ♫
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♫ Ed ora stanno arrivando tutti i network televisivi ♫
01:31
♫ Two bucks a show without ads ♫
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♫ Due dollari ad episodio, senza pubblicità ♫
01:34
♫ It's a business those guys always wanted to try ♫
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♫ Hanno sempre voluto entrare in questo business ♫
01:37
♫ But only Steve Jobs had the 'nads ♫
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♫ Ma solo Steve Jobs ha la stoffa ♫
01:42
♫ They say we're young, don't watch TV ♫
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♫ Dicono che siamo giovani, e non guardiamo la TV ♫
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♫ They say the Internet is all we see ♫
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♫ Dicono che guardiamo solo Internet ♫
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♫ But that's not true; they've got it wrong ♫
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♫ Ma non é vero, si sbagliano ♫
01:55
♫ See, all our shows are just two minutes long ♫
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♫ Tutti i nostri show sono lunghi solo due minuti ♫
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♫ Hey ♫
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♫ Hey ♫
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♫ I got YouTube ♫
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♫ Io vado su YouTube ♫
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♫ I got YouTube ♫
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♫ Io vado su YouTube ♫
02:12
And now, ladies and gentlemen,
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E adesso, signore e signori ...
02:14
a tribute to the Recording Industry Association of America --
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un omaggio alla Recording Industry Association of America,
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the RIAA!
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la R.I.A.A.! [la SIAE Americana]
02:23
♫ Young man, you were surfin' along ♫
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♫ Giovanotto, navigavi su Internet ♫
02:26
♫ And then, young man, you downloaded a song ♫
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♫ E poi hai scaricato una canzone ♫
02:29
♫ And then, dumb man, copied it to your 'Pod ♫
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♫ E infine, brutto idiota, l'hai copiata sull'iPod ♫
02:32
♫ Then a phone call came to tell you ... ♫
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♫ Così è arrivata una telefonata per dirti ... ♫
02:40
♫ You've just been sued by the R-I-A-A ♫
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♫ Sei stato denunciato dalla R-I-A-A ♫
02:43
♫ You've just been screwed by the R-I-A-A ♫
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♫ Sei stato f*uto dalla R-I-A-A ♫
02:48
♫ Their attorneys say you committed a crime ♫
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♫ Gli avvocati dicono: hai commesso un crimine, ♫
02:52
♫ And there'd better not be a next time ♫
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♫ E che non si ripeta più! ♫
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♫ They've lost their minds at the R-I-A-A ♫
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♫ Han perso la testa alla R-I-A-A ♫
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♫ Justice is blind at the R-I-A-A ♫
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♫ La giustizia è cieca alla R-I-A-A ♫
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♫ You're depriving the bands ♫
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♫ Stai impoverendo le band, ♫
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♫ You are learning to steal ♫
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♫ Stai imparando a rubare, ♫
03:06
♫ You can't do whatever you feel ♫
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♫ Non puoi fare quello che ti pare! ♫
03:11
♫ CD sales have dropped every year ♫
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♫ Le vendite dei CD sono crollate di anno in anno ♫
03:14
♫ They're not greedy, they're just quaking with fear ♫
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♫ Non è avidità, è che tremano dalla paura ♫
03:17
♫ Yes indeedy, what if their end is near ♫
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♫ E alla fine,cosa succederebbe se la loro fine fosse vicina ♫
03:20
♫ And we download all our music ♫
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♫ e noi scaricassimo tutta la loro musica.. ♫
03:27
♫ Yeah, that would piss off the R-I-A-A ♫
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♫ Questo sì che farebbe inczz*e la R-I-A-A ♫
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♫ No plastic discs from the R-I-A-A ♫
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♫ Niente più dischi di plastica della R-I-A-A ♫
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♫ What a way to make friends ♫
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♫ Che gran modo di farsi amici! ♫
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♫ It's a plan that can't fail ♫
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♫ Una strategia infallibile: ♫
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♫ All your customers off to jail ♫
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♫ tutti i clienti in prigione! ♫
03:43
♫ Who'll be next for the R-I-A-A? ♫
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♫ Chi sarà la prossima vittima della R-I-A-A? ♫
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♫ What else is vexing the R-I-A-A? ♫
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♫ Cos'altro vieterà la R-I-A-A? ♫
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♫ Maybe whistling a tune ♫
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♫ Fischiettare un ritornello? ♫
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♫ Maybe humming along ♫
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♫ Canticchiarlo? ♫
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♫ Maybe mocking 'em in a song ♫
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♫ Oppure... prenderli in giro in una canzone? ♫
ABOUT THE SPEAKER
David Pogue - Technology columnistDavid Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.
Why you should listen
Which cell phone to choose? What software to buy? Are camera-binoculars a necessity or novelty? As release cycles shorten and ever-shrinking gadgets hit the market with dizzying speed, it's harder and harder to know what's worth the investment. A tireless explorer of everyday technology, David Pogue investigates all the options so we don't have to.
After happily weathering installation nightmares, customer service hiccups, and an overwhelming crush of backups, upgrades and downloads, Pogue reports back with his recommendations via his many columns, TV appearances and how-to books. And he does it all with relatable insight, humor and an unsinkable sense of pun, er, fun. All that, and he sings, too.
David Pogue | Speaker | TED.com