TED2007
David Pogue: The music wars
David Pogue sobre as guerras da música
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O colunista de tecnologia de Nova Iorque David Pogue executa uma mini-rapsódia satírica sobre o iTunes e as guerras dos downloads, tomando de empréstimo algumas notas de Sonny and Cher e dos Village People.
David Pogue - Technology columnist
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
Double-click the English transcript below to play the video.
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Ladies and gentlemen,
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Senhoras e senhores:
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the history of music and television on the Internet
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A história da música e da televisão na internet
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in three minutes.
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em três minutos.
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A TED medley --
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Uma rapsódia TED.
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a TEDley.
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Uma rapsTEDia.
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♫ It's nine o' clock on a Saturday ♫
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♫ São nove horas e é sábado ♫
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♫ The record store's closed for the night ♫
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♫ É noite e a loja de discos fechou ♫
00:32
♫ So I fire up the old iTunes music store ♫
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♫ Por isso dei gás à loja iTunes ♫
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♫ And soon I am feelin' all right ♫
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♫ E logo logo estou na boa ♫
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♫ I know Steve Jobs can find me a melody ♫
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♫ Sei que o Steve Jobs consegue encontrar-me uma melodia ♫
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♫ With one dollar pricing that rocks ♫
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♫ Espectacular que custa um dólar ♫
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♫ I can type in the track and get album names back ♫
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♫ Basta-me escrever o nome da faixa para obter o nome dos álbuns ♫
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♫ While still in my PJs and socks ♫
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♫ Ainda de pijama e meias ♫
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♫ Sell us a song, you're the music man ♫
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♫ Vende-nos uma canção, és o homem da música ♫
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♫ My iPod's still got 10 gigs to go ♫
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♫ Ainda tenho 10 gigas no iPod ♫
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♫ Yes, we might prefer more compatibility ♫
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♫ Sim, preferíamos ter mais compatibilidade ♫
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♫ But Steve likes to run the whole show ♫
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♫ Mas o Steve quer ter o controle de tudo ♫
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♫ I heard "Desperate Housewives" was great last night ♫
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♫ Disseram-me que foi óptimo o episódio de ontem à noite de Donas de Casa Desesperadas ♫
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♫ But I had a bad piece of cod ♫
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♫ Mas comi bacalhau estragado ♫
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♫ As I threw up my meal, I thought, "It's no big deal" ♫
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♫ E equanto vomitava, pensei, "Não há problema" ♫
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♫ I'll watch it tonight on my 'Pod ♫
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♫ Vejo o episódio hoje à noite no iPod ♫
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♫ And now all of the networks are joining in ♫
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♫ E agora todos os canais se estão a juntar ♫
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♫ Two bucks a show without ads ♫
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♫ Dois dólares por programa sem anúncios ♫
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♫ It's a business those guys always wanted to try ♫
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♫ É um negócio que eles sempre quiseram experimentar ♫
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♫ But only Steve Jobs had the 'nads ♫
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♫ Mas só o Steve Jobs se atreveu ♫
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♫ They say we're young, don't watch TV ♫
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♫ Dizem que somos novos, que não vemos televisão ♫
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♫ They say the Internet is all we see ♫
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♫ Dizem que apenas ligamos à internet ♫
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♫ But that's not true; they've got it wrong ♫
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♫ Mas não é verdade; eles estão errados ♫
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♫ See, all our shows are just two minutes long ♫
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♫ É que todos os programas que vemos têm apenas dois minutos ♫
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♫ Hey ♫
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♫ Ei ♫
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♫ I got YouTube ♫
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♫ Tenho o Youtube ♫
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♫ I got YouTube ♫
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♫ Tenho o Youtube ♫
02:12
And now, ladies and gentlemen,
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E agora, senhoras e senhores ...
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a tribute to the Recording Industry Association of America --
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uma homenagem à Recording Industry Association of America,
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the RIAA!
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a RIAA!
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♫ Young man, you were surfin' along ♫
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♫ Jovem, estavas a navegar ♫
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♫ And then, young man, you downloaded a song ♫
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♫ e então, jovem, fizeste um download ♫
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♫ And then, dumb man, copied it to your 'Pod ♫
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♫ E então, tolo, copiaste para o iPod ♫
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♫ Then a phone call came to tell you ... ♫
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♫ E recebeste uma chamada que dizia ... ♫
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♫ You've just been sued by the R-I-A-A ♫
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♫ Que tinhas sido processado pela R-I-A-A ♫
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♫ You've just been screwed by the R-I-A-A ♫
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♫ Foste apanhado pela R-I-A-A ♫
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♫ Their attorneys say you committed a crime ♫
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♫ Os advogados deles dizem que cometeste um crime ♫
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♫ And there'd better not be a next time ♫
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♫ E é bom que não o repitas -- ♫
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♫ They've lost their minds at the R-I-A-A ♫
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♫ Perderam a cabeça na R-I-A-A ♫
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♫ Justice is blind at the R-I-A-A ♫
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♫ A justiça é cega na R-I-A-A ♫
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♫ You're depriving the bands ♫
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♫ Estão a depenar as bandas ♫
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♫ You are learning to steal ♫
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♫ Estão a aprender a roubar ♫
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♫ You can't do whatever you feel ♫
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♫ Podem fazer o que quiserem ♫
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♫ CD sales have dropped every year ♫
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♫ As vendas de CD's descem a cada ano ♫
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♫ They're not greedy, they're just quaking with fear ♫
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♫ Eles não são gananciosos, estão mas é cheios de medo ♫
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♫ Yes indeedy, what if their end is near ♫
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♫ Sim, e se o fim deles estiver próximo ♫
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♫ And we download all our music ♫
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♫ E tivermos feito o download da música toda deles ♫
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♫ Yeah, that would piss off the R-I-A-A ♫
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♫ Sim, isso iria chatear a R-I-A-A ♫
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♫ No plastic discs from the R-I-A-A ♫
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♫ Nada de discos de plástico da R-I-A-A ♫
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♫ What a way to make friends ♫
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♫ Que forma de fazer amigos ♫
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♫ It's a plan that can't fail ♫
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♫ É um plano que não pode falhar ♫
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♫ All your customers off to jail ♫
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♫ Todos os vossos clientes pr'á prisão ♫
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♫ Who'll be next for the R-I-A-A? ♫
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♫ Quem se segue para a R-I-A-A? ♫
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♫ What else is vexing the R-I-A-A? ♫
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♫ Que mais envergonha a R-I-A-A? ♫
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♫ Maybe whistling a tune ♫
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♫ Talvez assobiar uma melodia? ♫
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♫ Maybe humming along ♫
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♫ Talvez trautear uma canção? ♫
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♫ Maybe mocking 'em in a song ♫
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♫ Talvez gozar com eles numa canção? ♫
Translated by Nuno Miranda Ribeiro
ABOUT THE SPEAKER
David Pogue - Technology columnistDavid Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.
Why you should listen
Which cell phone to choose? What software to buy? Are camera-binoculars a necessity or novelty? As release cycles shorten and ever-shrinking gadgets hit the market with dizzying speed, it's harder and harder to know what's worth the investment. A tireless explorer of everyday technology, David Pogue investigates all the options so we don't have to.
After happily weathering installation nightmares, customer service hiccups, and an overwhelming crush of backups, upgrades and downloads, Pogue reports back with his recommendations via his many columns, TV appearances and how-to books. And he does it all with relatable insight, humor and an unsinkable sense of pun, er, fun. All that, and he sings, too.
David Pogue | Speaker | TED.com