ABOUT THE SPEAKER
Malcolm Gladwell - Writer
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

Why you should listen

Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters -- a sort of pop-R&D gumshoe -- and for that has become a star lecturer and bestselling author.

Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorker sheds new light on the Flynn effect -- the decades-spanning rise in I.Q. scores.

Gladwell has written four books. The Tipping Point, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while Blink examines the unconscious processes that allow the mind to "thin slice" reality -- and make decisions in the blink of an eye. His third book, Outliers, questions the inevitabilities of success and identifies the relation of success to nature versus nurture. The newest work, What the Dog Saw and Other Adventures, is an anthology of his New Yorker contributions. 

He says: "There is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess."
 

More profile about the speaker
Malcolm Gladwell | Speaker | TED.com
TEDSalon NY2013

Malcolm Gladwell: The unheard story of David and Goliath

Malkolm Gledvel (Malcolm Gladwell): Nepoznata priča o Davidu i Golijatu

Filmed:
7,134,861 views

To je klasična priča o slabijem protivniku: David, mladi pastir naoružan samo praćkom, savladava Golijata, moćnog ratnika. Priča je prevazišla biblijske korene i postala uobičajena izreka za neočekivanu pobedu. Ali, Malkolm Gledvel se pita da li se u priči o Davidu i Golijatu stvarno radi o tome?
- Writer
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio

Double-click the English transcript below to play the video.

00:12
So I wanted to tell a storyприча
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Hteo bih da vam
ispričam priču
00:13
that really obsessedопседнут me when I was writingписање my newново bookкњига,
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kojom sam bio opsednut dok
sam pisao moju novu knjigu.
00:17
and it's a storyприча of something that happenedдесило
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To je priča o nečemu
što se dogodilo
00:20
3,000 yearsгодине agoпре,
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pre 3000 godina
00:22
when the KingdomKraljevstvo of IsraelIzrael was in its infancynastajanju.
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kada je Izrailjsko kraljevstvo
bilo tek u povoju.
00:25
And it takes placeместо in an areaподручје calledпозвани the ShephelahShephelah
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Radnja se dešava u
oblasti zvanoj Šefela,
00:28
in what is now IsraelIzrael.
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u današnjem Izraelu.
00:30
And the reasonразлог the storyприча obsessedопседнут me is that
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Razlog zbog koga sam toliko
bio opsednut ovom pričom je to
00:32
I thought I understoodпримљено к знању it, and then I wentотишао back over it
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što sam mislio da je razumem,
a kada sam joj se vratio
00:36
and I realizedреализован that I didn't understandРазумем it at all.
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shvatio sam da je uopšte
nisam razumeo.
00:40
AncientDrevni PalestinePalestinu had a -- alongзаједно its easternисточно borderграница,
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Drevna Palestina je,
duž istočne granice,
00:44
there's a mountainпланина rangeдомет.
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imala planinski venac.
00:46
Still sameисти is trueистина of IsraelIzrael todayданас.
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Isto važi i za
današnji Izrael.
00:48
And in the mountainпланина rangeдомет are all of the ancientдревни citiesградова
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Na tom planinskom vencu
su svi drevni gradovi
00:51
of that regionрегион, so JerusalemJerusalem, BethlehemBetlehem, HebronHebronu.
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te oblasti, dakle:
Jerusalim, Vitlejem, Hebron.
00:55
And then there's a coastalприобални plainравно
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Tu postoji i priobalna ravnica
00:57
alongзаједно the MediterraneanMediteranu, where TelTel AvivAviva is now.
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duž Mediterana, gde
je danas Tel Aviv.
01:01
And connectingповезивање the mountainпланина rangeдомет with the coastalприобални plainравно
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Ono što povezuje planinski
venac sa priobalnom ravnicom
01:04
is an areaподручје calledпозвани the ShephelahShephelah,
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je oblast zvana Šefela,
01:06
whichкоја is a seriesсерије of valleysdolinama and ridgesgrebene that runтрцати eastисточно to westзапад,
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koju čini nekoliko dolina i planinskih grebena
koji se prostiru od istoka ka zapadu.
01:10
and you can followпратити the ShephelahShephelah, go throughкроз the ShephelahShephelah
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Kada pređete Šefelu možete
01:14
to get from the coastalприобални plainравно to the mountainsпланине.
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da se iz priobalne ravnice
popnete na planine.
01:16
And the ShephelahShephelah, if you've been to IsraelIzrael, you'llти ћеш know
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Ako ste bili u Izraelu
znate da je Šefela
01:18
it's just about the mostнајвише beautifulЛепа partдео of IsraelIzrael.
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otprilike najlepši deo Izraela.
01:20
It's gorgeousдиван, with forestsшуме of oakhrast
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Prosto je divna,
sa hrastovim šumama
01:23
and wheatпшеница fieldsпоља and vineyardsvinogradi.
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i pirinčanim poljima i vinogradima.
01:26
But more importantlyважно, thoughипак, in the historyисторија of that regionрегион,
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Ali, najvažnija je, ipak,
istorija te oblasti.
01:29
it's servedсервирано, it's had a realправи strategicстратешки functionфункција,
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Ona je imala
pravu stratešku funkciju,
01:33
and that is, it is the meansзначи by whichкоја hostileнепријатељски armiesarmije
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a to je da su njome
neprijateljske vojske
01:36
on the coastalприобални plainравно find theirњихова way,
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probijale put od
priobalne ravnice,
01:38
get up into the mountainsпланине and threatenprete those livingживи in the mountainsпланине.
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penjući se ka planinama,
i ugrožavale ljude koji su gore živeli.
01:42
And 3,000 yearsгодине agoпре, that's exactlyбаш тако what happensсе дешава.
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Upravo se to dešavalo
pre 3000 godina.
01:45
The PhilistinesFilistejci, who are the biggestнајвеће of enemiesнепријатељи
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Filistejci, najljući neprijatelji
01:49
of the KingdomKraljevstvo of IsraelIzrael,
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izrailjskog kraljevstva,
01:51
are livingживи in the coastalприобални plainравно.
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živeli su u priobalnoj ravnici.
01:53
They're originallyоригинално from CreteCrete. They're a seafaringpomorstva people.
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Poreklom su sa Krita.
I bili su pomorci.
01:56
And they mayможе startпочетак to make theirњихова way
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Jednom su se uputili
01:58
throughкроз one of the valleysdolinama of the ShephelahShephelah
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kroz jednu šefelsku dolinu
02:00
up into the mountainsпланине,
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ka planinama,
02:02
because what they want to do is occupyокупирати the highlandпланина areaподручје
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zato što su hteli da
zauzmu brdsko područje
02:04
right by BethlehemBetlehem and splitразделити the KingdomKraljevstvo of IsraelIzrael in two.
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blizu Vitlejema i da podele
izrailjsko kraljevstvo na dva dela.
02:08
And the KingdomKraljevstvo of IsraelIzrael, whichкоја is headedна челу by KingKralj SaulSol,
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A izrailjsko kraljevstvo,
na čelu sa kraljem Saulom,
02:11
obviouslyочигледно catchesUhvati windветер of this,
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očigledno čuje glas o tome,
02:13
and SaulSol bringsдоноси his armyвојска down from the mountainsпланине
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te Saul dovede svoju
vojsku sa planina
02:16
and he confrontsse suprostavlja the PhilistinesFilistejci in the ValleyDolina of ElahElah,
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i suoči se s Filistejcima
u Dolini Ila,
02:19
one of the mostнајвише beautifulЛепа of the valleysdolinama of the ShephelahShephelah.
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jednoj od najlepših
dolina u Šefeli.
02:22
And the IsraelitesIzraeliti digкопати in alongзаједно the northernсеверно ridgegreben,
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Izrailjci se tako ukopaše
duž severnog grebena
02:25
and the PhilistinesFilistejci digкопати in alongзаједно the southernјужно ridgegreben,
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a FIlistinci duž južnog,
02:29
and the two armiesarmije just sitседите there for weeksнедељама
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te tako dve vojske
nedeljama sedeše tu
02:32
and stareбуљити at eachсваки other, because they're deadlockedDoveo je do zastoja.
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i gledaše se,
jer su blokirane.
02:34
NeitherNi can attackнапад the other, because to attackнапад the other sideстрана
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Ne mogu da napadnu jedna
drugu, jer da bi se napalo
02:36
you've got to come down the mountainпланина into the valleyдолина
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mora se sići sa
planine u dolinu
02:40
and then up the other sideстрана, and you're completelyу потпуности exposedизложено.
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zatim se popeti na drugu stranu,
i pritom se potpuno izložiti.
02:42
So finallyконачно, to breakпауза the deadlockzastoj,
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Naposletku, da bi se
otkočila blokada,
02:44
the PhilistinesFilistejci sendпошаљи theirњихова mightiestZemljini warriorратник
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FIlistinci poslaše
svog najmoćnijeg ratnika
02:47
down into the valleyдолина floorпод, and he callsпозиве out
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dole u dolinu,
te on uskliknu,
02:50
and he saysкаже to the IsraelitesIzraeliti,
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reče narodu Izrailja:
02:51
"SendPošalji your mightiestZemljini warriorратник down,
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"Pošaljite dole svog
najmoćnijeg ratnika,
02:54
and we'llдобро have this out, just the two of us."
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da ovo rešimo samo nas dvojica."
02:56
This was a traditionтрадиција in ancientдревни warfareратовање calledпозвани singleједно combatборба.
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U drevnom ratovanju je postojala
tradicija zvana duel najjačih.
03:00
It was a way of settlingrešavanja disputessporovi
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Na taj način su se
rešavale rasprave
03:02
withoutбез incurringplaćanje novčane the bloodshedkrvoproliće of a majorглавни battleбитка.
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bez upuštanja u
krvoproliće velike bitke.
03:06
And the PhilistineFilistejac who is sentпослат down,
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A FIlistejac koji je poslat,
03:09
theirњихова mightymoćni warriorратник, is a giantгигант.
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njihov moćni ratnik,
je jedan džin.
03:11
He's 6 footстопала 9.
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Visok je nešto iznad 2 metra.
03:13
He's outfittedopremio headглава to toeprst in this glitteringblistava bronzebronzanu medalju armorоклоп,
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Od glave do pete je okovan
sjajnim bronzanim oklopom,
03:17
and he's got a swordмач and he's got a javelinbacanje koplja
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i poseduje mač, džilit
03:20
and he's got his spearкопље. He is absolutelyапсолутно terrifyingзастрашујуће.
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i koplje. Apsolutno
je zastrašujuć.
03:23
And he's so terrifyingзастрашујуће that noneниједан of the IsraeliteIzraelski soldiersвојници want to fightборба him.
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Toliko je zastrašujuć da nijedan vojnik
izrailjske vojske neće da se bori s njim.
03:28
It's a deathсмрт wishжелети, right? There's no way they think they can take him.
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To je prevelik rizik, zar ne? Nema šanse
da i pomisle da mogu da ga savladaju.
03:32
And finallyконачно the only personособа who will come forwardнапред
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Na kraju, jedina osoba
koja sme da istupi
03:35
is this youngмлади shepherdпастир boyдечко,
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je jedan mladi pastir,
03:37
and he goesиде up to SaulSol and he saysкаже, "I'll fightборба him."
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koji priđe Saulu i kaže:
"Ja ću se boriti s njim."
03:40
And SaulSol saysкаже, "You can't fightборба him. That's ridiculousсмешно.
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A Saul odgovori: "Ne možeš se boriti
s njim. To je suludo.
03:43
You're this kidклинац. This is this mightymoćni warriorратник."
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Ti si samo dečak. On
moćni ratnik."
03:45
But the shepherdпастир is adamantžele da ostvare. He saysкаже, "No, no, no,
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Ali pastir ne popušta.
Kaže: "Ne, ne, ne,
03:48
you don't understandРазумем, I have been defendingbraneći my flockjato
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ne razumeš, ja
branim moje stado
03:51
againstпротив lionsлавови and wolvesVukovi for yearsгодине. I think I can do it."
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od lavova i vukova godinama.
Mogu se boriti s njim."
03:55
And SaulSol has no choiceизбор. He's got no one elseдруго who'sко је come forwardнапред.
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Saul nema izbora. Niko
drugi neće da istupi.
03:58
So he saysкаже, "All right."
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Tako da kaže: "U redu."
03:59
And then he turnsокреће се to the kidклинац, and he saysкаже,
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I onda se okrenu i reče dečku:
04:01
"But you've got to wearносити this armorоклоп. You can't go as you are."
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"Ali moraš nositi ovaj oklop.
Ne možeš tek tako."
04:04
So he triesпокушава to give the shepherdпастир his armorоклоп,
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Te on pokuša da pastiru
da svoj oklop
04:07
and the shepherdпастир saysкаже, "No."
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ali on odvrati: "Ne."
04:08
He saysкаже, "I can't wearносити this stuffствари."
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Reče: "Ne mogu to da nosim."
04:10
The BiblicalBiblijski versestih is, "I cannotне може wearносити this for I have not provedдоказано it,"
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Biblijski stih kaže: "Ne mogu da
ga nosim jer nisam navikao",
04:14
meaningзначење, "I've never wornnosio armorоклоп before. You've got to be crazyлуд."
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što znači: "Nisam nikad nosio
oklop. Mora da si lud."
04:18
So he reachesдостигне down insteadуместо тога on the groundземља
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Potom se saginje i sa zemlje
04:20
and picksizdvajanja up fiveпет stonesкамење
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podiže pet kamenova
04:22
and putsставља them in his shepherd'sShepherd's bagторба
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i stavlja ih u svoju
pastirsku torbu
04:24
and startsпочиње to walkходати down the mountainsidepadinu planine to meetсусрет the giantгигант.
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te se uputi padinom
da se suoči sa džinom.
04:29
And the giantгигант seesвиди this figureфигура approachingprilazi,
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Džin uoči da mu se
nekakva prilika približava
04:31
and callsпозиве out, "Come to me so I can feedнапајање your fleshmeso
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i povika: "Priđi mi da
tvojim mesom nahranim
04:34
to the birdsптице of the heavensнебеса and the beastszveri of the fieldпоље."
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ptice na nebu i
zveri na polju."
04:38
He issuesпитања this kindкинд of tauntzadirkivanje towardsка this personособа
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To govori da bi se
narugao toj osobi
04:42
comingдолазе to fightборба him.
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koja dolazi da se bori s njim.
04:43
And the shepherdпастир drawscrta closerближе and closerближе,
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Kako se pastir približava,
04:47
and the giantгигант seesвиди that he's carryingношење a staffособље.
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džin uočava da on nosi štap.
04:50
That's all he's carryingношење.
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To je sve što pastir nosi.
04:51
InsteadUmesto toga of a weaponоружје, just this shepherd'sShepherd's staffособље,
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Umesto oružja, samo
pastirski štap,
04:53
and he saysкаже -- he's insulteduvredio --
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- uvređen je - i kaže:
04:55
"Am I a dogпас that you would come to me with stickspalice?"
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"Jesam li kakav pas da
mi dolaziš sa štapovima?"
04:59
And the shepherdпастир boyдечко takes one of his stonesкамење
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Mladi pastir izvadi jedan kamen
05:02
out of his pocketџеп, putsставља it in his slingSling
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iz džepa, stavi ga u praćku,
05:05
and rollsролне it around and letsомогућава it flyлети
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zavrte njome i otpusti
kamen da odleti,
05:07
and it hitsхитови the giantгигант right betweenизмеђу the eyesочи --
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te pogodi džina
tačno među oči -
05:10
right here, in his mostнајвише vulnerableрањив spotместо --
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baš ovde, u ovu
najslabiju tačku -
05:12
and he fallsпада down eitherили deadмртав or unconsciousнесвестан,
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i džin pade dole
mrtav ili bez svesti,
05:15
and the shepherdпастир boyдечко runsтрчи up and takes his swordмач
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a mladi pastir pritrča
i isuče džinov mač
05:18
and cutsрезања off his headглава,
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i odseče mu glavu.
05:19
and the PhilistinesFilistejci see this and they turnред and they just runтрцати.
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Čim videše ovo, Filistinci
se okretoše i pobegoše.
05:25
And of courseкурс, the nameиме of the giantгигант is GoliathGolijat
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Naravno, džinovo ime je Golijat
05:29
and the nameиме of the shepherdпастир boyдечко is DavidDavid,
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a ime mladog
pastira je David,
05:32
and the reasonразлог that storyприча has obsessedопседнут me
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a razlog zbog kog sam
bio opsednut ovom pričom
05:35
over the courseкурс of writingписање my bookкњига
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tokom pisanja moje knjige
05:36
is that everything I thought I knewзнала about that storyприча
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je to što se sve što sam
mislio da znam o toj priči
05:39
turnedокренуо се out to be wrongпогрешно.
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ispostavilo kao netačno.
05:42
So DavidDavid, in that storyприча, is supposedпретпостављено to be the underdog"UnderDog", right?
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David je u u toj priči
pretpostavljen kao slabiji, zar ne?
05:46
In factчињеница, that termтермина, DavidDavid and GoliathGolijat,
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Taj izraz - David i Golijat -
05:48
has enteredушао our languageЈезик as a metaphorметафора for
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ušao je u engleski jezik
kao metafora za
05:51
improbableNeverovatno victoriespobeda
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neočekivanu pobedu
05:53
by some weakслаб partyжурка over someoneнеко farдалеко strongerјачи.
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slabijeg nad mnogo
jačim protivnikom.
05:56
Now why do we call DavidDavid an underdog"UnderDog"?
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Ali zašto Davida nazivamo slabijim?
05:58
Well, we call him an underdog"UnderDog" because he's a kidклинац,
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Zovemo ga slabijim zato što je dečak,
06:01
a little kidклинац, and GoliathGolijat is this bigвелики, strongјак giantгигант.
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mladić, a Golijat je veliki, jaki džin.
06:05
We alsoтакође call him an underdog"UnderDog"
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Takođe ga zovemo slabijim
06:07
because GoliathGolijat is an experiencedИскусан warriorратник,
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jer je Golijat
iskusan ratnik,
06:11
and DavidDavid is just a shepherdпастир.
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a David je jedan
običan pastir.
06:12
But mostнајвише importantlyважно, we call him an underdog"UnderDog"
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Ali, najvažnije,
zovemo ga slabijim
06:15
because all he has is -- it's that GoliathGolijat is outfittedopremio with
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jer ima samo -
Golijat je prekriven
06:20
all of this modernмодеран weaponrynaoružanje,
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modernim naoružanjem,
06:22
this glitteringblistava coatkaput of armorоклоп
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sjajnim oklopom,
06:24
and a swordмач and a javelinbacanje koplja and a spearкопље,
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mačem, džilitom i kopljem -
06:27
and all DavidDavid has is this slingSling.
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a David ima samo praćku.
06:31
Well, let's startпочетак there with the phraseфраза
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Hajde da počnemo
od te rečenice:
06:33
"All DavidDavid has is this slingSling,"
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"David ima samo praćku",
06:35
because that's the first mistakeгрешка that we make.
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jer je to prva greška
koju pravimo.
06:38
In ancientдревни warfareратовање, there are threeтри kindsврсте of warriorsратници.
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U drevnom ratovanju,
postojale su tri vrste ratnika.
06:42
There's cavalrykonjica, menмушкарци on horsebackкоњ and with chariotsdvokolica.
138
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Postojala je konjica -
ljudi na konjima i sa kočijama.
06:45
There's heavyтежак infantrypešadijski, whichкоја are footстопала soldiersвојници,
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Postojala je teška pešadija -
vojnici na zemlji,
06:48
armednaoružani footстопала soldiersвојници with swordsmačevi and shieldsštitovi
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vojnici na zemlji u oklopu
i sa mačevima i štitovima
06:51
and some kindкинд of armorоклоп.
141
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i nekom vrstom oklopa.
06:53
And there's artilleryартиљерија, and artilleryартиљерија are archersStrelci,
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Postojala je i artiljerija -
iliti strelci,
06:56
but, more importantlyважно, slingersplaжenike.
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ali najvažnije - strelci s praćkama.
06:58
And a slingerplaжenika is someoneнеко who has a leatherкожа pouchtorbica
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Strelac s praćkom je
osoba koja ima kožni remen
07:01
with two long cordsvrpca attachedу прилогу to it,
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za koji su zakačena dva kanapa,
07:04
and they put a projectileprojektil, eitherили a rockроцк or a leadолово ballлопта,
146
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i u to se stavi projektil -
kamen ili olovna kugla -
07:07
insideу the pouchtorbica, and they whirlWhirl it around like this
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u taj remen, i time se
vrti ukrug, ovako,
07:10
and they let one of the cordsvrpca go,
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i onda se jedan kanap otpusti
07:13
and the effectефекат is to sendпошаљи the projectileprojektil forwardнапред
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čime se projektil
pošalje napred
07:17
towardsка its targetциљ.
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ka meti.
07:20
That's what DavidDavid has, and it's importantважно to understandРазумем
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To je David imao, i
važno je shvatiti
07:23
that that slingSling is not a slingshotkatapultiraju.
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da ta njegova praćka
nije praćka kakvu znamo.
07:26
It's not this, right? It's not a child'sdete je toyиграчка.
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Nije ovakva, zar ne?
Nije dečija igračka.
07:28
It's in factчињеница an incrediblyневероватно devastatingразарајуће weaponоружје.
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Zapravo, ona je neverovatno
razorno oružje.
07:32
When DavidDavid rollsролне it around like this,
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Kada David ovako zavrti praćkom,
07:35
he's turningокретање the slingSling around probablyвероватно
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okreće je verovatno
07:38
at sixшест or sevenседам revolutionsреволуције perпер secondдруго,
157
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šest ili sedam puta u sekundi
07:41
and that meansзначи that when the rockроцк is releasedобјављен,
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što znači da, kada
otpusti kamen,
07:45
it's going forwardнапред really fastбрзо,
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on će leteti unapred
velikom brzinom,
07:47
probablyвероватно 35 metersметара perпер secondдруго.
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verovatno oko 35 m/s.
07:49
That's substantiallyзнатно fasterбрже than a baseballбејзбол
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To je znatno brže i od
loptice za bejzbol
07:52
thrownбачен by even the finestnajbolji of baseballбејзбол pitchersbokali.
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koju baci čak i najbolji bacač.
07:56
More than that, the stonesкамење in the ValleyDolina of ElahElah
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Uz to, kamenje u dolini Ila
08:00
were not normalнормално rockskamenje. They were bariumbarijum sulphatebogate momke,
164
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2656
nije bilo obično.
Bilo je od barita,
08:03
whichкоја are rockskamenje twiceдва пута the densityгустина of normalнормално stonesкамење.
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dvostruko veće gustine
od običnog kamenja.
08:06
If you do the calculationsкалкулације on the ballisticsBalistika,
166
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Ako uradite balističko merenje
08:09
on the stoppingзаустављање powerмоћ of the rockроцк firedотпуштен from David'sDavid se slingSling,
167
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zaustavne snage kamena
ispaljenog iz Davidove praćke,
08:13
it's roughlyгрубо equalједнак to the stoppingзаустављање powerмоћ
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videćete da je približno
jednako zaustavnoj snazi
08:15
of a [.45 caliberkalibar] handgunpištolj.
169
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metka iz pištolja kalibra 45 mm.
08:18
This is an incrediblyневероватно devastatingразарајуће weaponоружје.
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To je neverovatno
razorno oružje.
08:21
AccuracyPreciznost, we know from historicalисторијски recordsзаписи
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Preciznost - iz
istorijskih zapisa znamo
08:26
that slingersplaжenike -- experiencedИскусан slingersplaжenike could hitхит
172
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da iskusni strelci s praćkom
mogu pogoditi
08:30
and maimosakati or even killубиј a targetциљ at distancesрастојања of up to 200 yardsдворишта.
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i osakatiti, ili čak ubiti, metu
na razdaljni i do skoro 180 m.
08:36
From medievalсредњевековни tapestriestapiserije, we know that slingersplaжenike
174
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Preko srednjovekovnih tapiserija
znamo da su strelci s praćkom
08:39
were capableспособан of hittingударање birdsптице in flightлет.
175
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2358
bili sposobni da
pogode pticu u letu.
08:42
They were incrediblyневероватно accurateтачан.
176
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Bili su neverovatno precizni.
08:44
When DavidDavid linesлиније up -- and he's not 200 yardsдворишта away from GoliathGolijat,
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Kada David nišani - a od
Golijata nije udaljen 180 m,
08:48
he's quiteприлично closeБлизу to GoliathGolijat --
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prilično mu je blizu -
08:49
when he linesлиније up and firesпожари that thing at GoliathGolijat,
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kada nanišani i ispali
kamen ka Golijatu,
08:53
he has everyсваки intentionнамера and everyсваки expectationočekivanje
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on ima nameru i očekuje
08:56
of beingбиће ableу могуцности to hitхит GoliathGolijat at his mostнајвише vulnerableрањив spotместо
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da ga pogodi u
najslabiju tačku
08:59
betweenизмеђу his eyesочи.
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između očiju.
09:00
If you go back over the historyисторија of ancientдревни warfareратовање,
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Ako se vratimo istoriji
drevnog ratovanja,
09:02
you will find time and time again
184
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naići ćemo na
bezbroj primera
09:05
that slingersplaжenike were the decisiveodlučujuća factorфактор againstпротив infantrypešadijski
185
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u kojima su strelci s praćkom
bili ključni faktor protiv pešadije
09:09
in one kindкинд of battleбитка or anotherдруги.
186
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5025
u jednoj ili drugoj vrsti borbe.
09:14
So what's GoliathGolijat? He's heavyтежак infantrypešadijski,
187
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A šta je Golijat?
On je teški pešadinac
09:18
and his expectationočekivanje when he challengesизазове the IsraelitesIzraeliti to a dueldvoboj
188
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i kada izazove Izrailjce
na dvoboj, on očekuje
09:23
is that he's going to be fightingборбе anotherдруги heavyтежак infantrymanvojnik.
189
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3855
da će se boriti sa istim
takvim pešadincem.
09:27
When he saysкаже, "Come to me that I mightМожда
190
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2171
Kada kaže: "Priđi mi da
09:29
feedнапајање your fleshmeso to the birdsптице of the heavensнебеса and the beastszveri of the fieldпоље,"
191
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2952
tvojim mesom nahranim ptice
na nebu i zveri u polju",
09:32
the keyкључ phraseфраза is "Come to me."
192
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2000
ključni deo je: "Priđi mi."
09:34
Come up to me because we're going to fightборба,
193
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2138
Priđi mi jer ćemo
se boriti,
09:36
handруку to handруку, like this.
194
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1711
prsa u prsa, ovako.
09:38
SaulSol has the sameисти expectationočekivanje.
195
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Saul isto očekuje.
09:40
DavidDavid saysкаже, "I want to fightборба GoliathGolijat,"
196
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David je kazao: "Hoću da se
borim s Golijatom",
09:42
and SaulSol triesпокушава to give him his armorоклоп,
197
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1821
a Saul je pokušao
da mu da svoj oklop,
09:44
because SaulSol is thinkingразмишљање, "Oh, when you say 'fight' se bori GoliathGolijat,'
198
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2727
jer misli: "Kada kažeš da
se boriš s Golijatom
09:47
you mean 'fight' se bori him in hand-to-handprsa u prsa combatборба,'
199
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3267
misliš 'boriš se prsa u prsa',
09:50
infantrypešadijski on infantrypešadijski."
200
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2188
pešadinac na pešadinca."
09:52
But DavidDavid has absolutelyапсолутно no expectationočekivanje.
201
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2974
Ali David ništa ne očekuje.
09:55
He's not going to fightборба him that way. Why would he?
202
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2551
Neće se s njim tako boriti.
I zašto bi?
09:58
He's a shepherdпастир. He's spentпотрошено his entireцео careerкаријера
203
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On je pastir.
Čitav vek je koristio
10:01
usingКористећи a slingSling to defendбранити his flockjato againstпротив lionsлавови and wolvesVukovi.
204
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4213
praćku da stado
odbrani od lavova i vukova.
10:05
That's where his strengthснага liesлажи.
205
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U tome leži
njegova snaga.
10:07
So here he is, this shepherdпастир, experiencedИскусан
206
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2532
I eto njega, pastira,
iskusnog
10:09
in the use of a devastatingразарајуће weaponоружје,
207
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2039
u upotrebi tog
razornog oružja,
10:11
up againstпротив this lumberingglomazna giantгигант
208
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2394
kako se suočava s
jednim gorostasom,
10:14
weighedsvoje mišljenje down by a hundredсто poundsкилограма of armorоклоп
209
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opasanim oklopom
od oko 60 kg
10:17
and these incrediblyневероватно heavyтежак weaponsоружје
210
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i neverovatno
teškim oružjem
10:18
that are usefulкорисно only in short-rangekratkog dometa combatборба.
211
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koje je korisno samo
u borbi prsa u prsa.
10:22
GoliathGolijat is a sittingседење duckpatka. He doesn't have a chanceшанса.
212
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Golijat je kao glineni golub.
Nema nikakve šanse.
10:26
So why do we keep callingзове DavidDavid an underdog"UnderDog",
213
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2806
Pa zašto onda Davida
nazivamo slabijim
10:29
and why do we keep referringреферринг to his victorypobeda as improbableNeverovatno?
214
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5824
i zašto njegovu pobedu
zovemo neverovatnom?
10:35
There's a secondдруго pieceпиеце of this that's importantважно.
215
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Postoji još jedna bitna stvar.
10:38
It's not just that we misunderstandRazumeo DavidDavid
216
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3398
Nismo pogrešno shvatili
samo Davida
10:41
and his choiceизбор of weaponrynaoružanje.
217
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1905
i njegov izbor naoružanja.
10:43
It's alsoтакође that we profoundlyдубоко misunderstandRazumeo GoliathGolijat.
218
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3339
Suštinski smo pogrešno
shvatili i Golijata.
10:46
GoliathGolijat is not what he seemsИзгледа to be.
219
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3234
Golijat nije onakav
kakav nam se čini.
10:50
There's all kindsврсте of hintsnaznake of this in the BiblicalBiblijski textтекст,
220
638139
3988
Postoje razne naznake
u biblijskom tekstu,
10:54
things that are in retrospectretrospektivi quiteприлично puzzlingdok shvati
221
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2805
stvari koje su prilično zbunjujuće
kada se pogleda unazad
10:56
and don't squareквадрат with his imageслика as this mightymoćni warriorратник.
222
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3777
i koje nisu u skladu sa
tom slikom moćnog ratnika.
11:00
So to beginзапочети with, the BibleBiblija saysкаже that GoliathGolijat
223
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3377
Za početak, Biblija
kaže da Golijata
11:04
is led ontoна the valleyдолина floorпод by an attendantsluga.
224
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3965
do doline dovodi sluga.
11:08
Now that is weirdчудан, right?
225
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2209
Nije li to čudno?
11:10
Here is this mightymoćni warriorратник
226
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2130
Jedan moćni ratnik
11:12
challengingизазован the IsraelitesIzraeliti to one-on-onejedan na jedan combatборба.
227
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2807
izaziva Izrailjce na
borbu jedan-na-jedan.
11:15
Why is he beingбиће led by the handруку
228
663197
2712
Zašto ga za ruku vodi
11:17
by some youngмлади boyдечко, presumablyпретпостављам,
229
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3050
neki, možda, mladić,
11:20
to the pointтачка of combatборба?
230
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2462
na liniju borbe?
11:23
SecondlyKao drugo, the BibleBiblija storyприча makesчини specialпосебан noteБелешка
231
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4354
Druga stvar, biblijska priča
posebno beleži
11:27
of how slowlyполако GoliathGolijat movesпотезе,
232
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3089
kako se Golijat sporo kreće,
11:30
anotherдруги oddчудно thing to say when you're describingописујући
233
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2026
što je još jedna čudna stvar
kada se opisuje
11:32
the mightiestZemljini warriorратник knownпознат to man at that pointтачка.
234
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najmoćniji ratnik do
tada poznat čoveku.
11:36
And then there's this wholeцела weirdчудан thing
235
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1823
Potom je tu i taj
neobičan podatak
11:38
about how long it takes GoliathGolijat to reactреаговати
236
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3812
o tome koliko Golijatu
treba da odreaguje
11:42
to the sightвид of DavidDavid.
237
690575
1996
kada se David pojavi.
11:44
So David'sDavid se comingдолазе down the mountainпланина,
238
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2778
Dakle, David silazi
s planine
11:47
and he's clearlyјасно not preparingприпрема for hand-to-handprsa u prsa combatборба.
239
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3937
i očigledno se ne sprema
za borbu prsa u prsa.
11:51
There is nothing about him that saysкаже,
240
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1968
Ništa na njemu ne
ukazuje na to da
11:53
"I am about to fightборба you like this."
241
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2034
će da se tako bori s njim.
11:55
He's not even carryingношење a swordмач.
242
703288
1731
Ne nosi čak ni mač.
11:57
Why does GoliathGolijat not reactреаговати to that?
243
705019
2682
Zašto Golijat ne
reaguje na to?
11:59
It's as if he's obliviouszaboravan to what's going on that day.
244
707701
4228
Kao da nije svestan
šta se tog dana dešava.
12:03
And then there's that strangeчудан commentкоментар he makesчини to DavidDavid:
245
711929
3947
Tu je i čudna opaska
koju uputi Davidu:
12:07
"Am I a dogпас that you should come to me with stickspalice?"
246
715876
4295
"Jesam li kakav pas da
mi dolaziš sa štapovima?"
12:12
SticksPalice? DavidDavid only has one stickштап.
247
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3823
Štapovima? David
ima samo jedan štap.
12:15
Well, it turnsокреће се out that there's been a great dealдоговор
248
723994
2259
Ispostavilo se da se
12:18
of speculationнагађања withinу склопу the medicalмедицински communityзаједница over the yearsгодине
249
726253
3041
tokom godina u medicini
dosta raspravljalo
12:21
about whetherда ли је there is something
250
729294
2526
o tome da li nešto
12:23
fundamentallyфундаментално wrongпогрешно with GoliathGolijat,
251
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stvarno nije u redu s Golijatom.
12:26
an attemptпокушај to make senseсмисао of all of those apparentOčigledno anomaliesanomalije.
252
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3409
Pokušano je traženje smisla
u tim očiglednim anomalijama.
12:30
There have been manyмноги articlesчланци writtenнаписано.
253
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1162
Napisano je mnogo članaka.
12:31
The first one was in 1960 in the IndianaIndiana MedicalMedicinski JournalDnevnik,
254
739280
3994
Prvi je objavljen 1960. u časopisu
Medicinskog udruženja države Indijana,
12:35
and it startedпочела a chainланац of speculationнагађања
255
743274
2355
i pokrenuo je
niz pretpostavki
12:37
that startsпочиње with an explanationобјашњење for Goliath'sGolijat je heightвисина.
256
745629
3123
koje počinju objašnjavanjem
Golijatove visine.
12:40
So GoliathGolijat is headглава and shouldersрамена aboveгоре
257
748752
2923
Golijat je bio za glavu viši
12:43
all of his peersvršnjacima in that eraера,
258
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2162
od svih vršnjaka u to doba,
12:45
and usuallyобично when someoneнеко is that farдалеко out of the normнорма,
259
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3982
i obično, kada je neko
toliko iznad proseka,
12:49
there's an explanationобјашњење for it.
260
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1597
postoji objašnjenje.
12:51
So the mostнајвише commonзаједнички formобразац of giantismgiantism
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Najčešći oblik gigantizma
12:54
is a conditionстање calledпозвани acromegalyacromegaly,
262
762649
2735
je stanje poznato
kao akromegalija.
12:57
and acromegalyacromegaly is causedизазвана by a benignБенигни tumorтумор
263
765384
2903
koju uzrokuje dobroćudni tumor
13:00
on your pituitaryhipofiza glandžlezde
264
768287
2503
na hipofizi,
13:02
that causesузроке an overproductionpreterana proizvodnja of humanљудско growthраст hormoneхормон.
265
770790
2716
a koji uzrokuje prekomerno
lučenje hormona rasta.
13:05
And throughoutтоком historyисторија, manyмноги of the mostнајвише famousпознат giantsDivovi
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Tokom istorije, mnogi
poznati džinovi
13:09
have all had acromegalyacromegaly.
267
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imali su akromegaliju.
13:10
So the tallestnajvisa personособа of all time
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Najviši čovek svih vremena
13:12
was a guy namedназван RobertRobert WadlowWadlow
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bio je Robert Vadlou,
13:14
who was still growingрастуће when he diedумро at the ageстарост of 24
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782465
3051
koji je i dalje rastao kada
je umro u 24. godini
13:17
and he was 8 footстопала 11.
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785516
2889
a bio je visok oko 2,5 m.
13:20
He had acromegalyacromegaly.
272
788405
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Imao je akromegaliju.
13:21
Do you rememberзапамтити the wrestlerrvač AndrAndreé the GiantDiv?
273
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Pamtite li rvača, Džina Andrea?
13:24
FamousPoznati. He had acromegalyacromegaly.
274
792354
1683
Bio je poznat. Imao
je akromegaliju.
13:26
There's even speculationнагађања that AbrahamAbraham LincolnLincoln had acromegalyacromegaly.
275
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Postoje čak i pretpostavke da je i
Abraham Linkoln imao akromegaliju.
13:30
AnyoneNikome who'sко је unusuallyneuobičajeno tallвисок,
276
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1078
Za bilo čiju neobičnu visinu
13:31
that's the first explanationобјашњење we come up with.
277
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to je prvo objašnjenje
koje nam padne na pamet.
13:34
And acromegalyacromegaly has a very distinctпосебно setкомплет of sideстрана effectsефекте
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3995
A akromegalija ima
izrazite propratne
13:38
associatedповезани with it,
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1225
nuspojave,
13:39
principallypre svega havingимати to do with visionвизија.
280
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3562
a prvenstveno
se tiču vida.
13:43
The pituitaryhipofiza tumorтумор, as it growsрасте,
281
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3296
Kako se povećava,
tumor na hipofizi
13:46
oftenчесто startsпочиње to compressкомпресовати the visualвизуелно nervesнерви in your brainмозак,
282
814485
4048
obično pritiska
vizuelni nerv u mozgu,
13:50
with the resultрезултат that people with acromegalyacromegaly
283
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2504
što rezultira da
ljudi s akromegalijom
13:53
have eitherили doubleдвоструко visionвизија or they are profoundlyдубоко nearsightedtim putem.
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ili duplo vide ili
su kratkovidi.
13:58
So when people have startedпочела to speculateспекулишу
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Kada su ljudi počeli
da prave pretpostavke
14:01
about what mightМожда have been wrongпогрешно with GoliathGolijat,
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3231
o tome šta nije u
redu s Golijatom,
14:04
they'veони су said, "Wait a minuteминута,
287
832332
911
rekli su: "Čekaj malo,
14:05
he looksизглед and soundsзвуци an awfulгрозно lot like someoneнеко
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3190
on veoma podseća na osobu
14:08
who has acromegalyacromegaly."
289
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1573
koja ima akromegaliju."
14:10
And that would alsoтакође explainобјасни so much of what was strangeчудан
290
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2984
To bi objasnilo
mnoge čudne stvari
14:12
about his behaviorпонашање that day.
291
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2127
u njegovom ponašanju
toga dana.
14:15
Why does he moveпотез so slowlyполако
292
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1821
Zašto se sporo kreće
14:16
and have to be escortedIspratila down into the valleyдолина floorпод
293
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3528
i zašto do doline
mora da bude
14:20
by an attendantsluga?
294
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1359
u pratnji sluge?
14:21
Because he can't make his way on his ownвластити.
295
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2988
Zato što ne može da se snađe sam.
14:24
Why is he so strangelycudno obliviouszaboravan to DavidDavid
296
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3257
Zašto uopšte nije svestan
Davidovog prisustva,
14:28
that he doesn't understandРазумем that David'sDavid se not going to fightборба him
297
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2649
toliko da ne shvata
da će ga pogoditi
14:30
untilсве док the very last momentтренутак?
298
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2147
do poslednjeg trenutka?
14:32
Because he can't see him.
299
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2509
Zato što ga ne vidi.
14:35
When he saysкаже, "Come to me that I mightМожда feedнапајање your fleshmeso
300
863375
3317
Kada kaže: "Priđi mi da tvojim mesom
14:38
to the birdsптице of the heavensнебеса and the beastszveri of the fieldпоље,"
301
866692
2496
nahranim ptice na nebu
i zveri na polju",
14:41
the phraseфраза "come to me" is a hintнаговештај alsoтакође of his vulnerabilityрањивост.
302
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4644
poziv 'priđi mi' nagoveštava
njegovu ranjivost.
14:45
Come to me because I can't see you.
303
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2984
Priđi mi jer te ne vidim.
14:48
And then there's, "Am I a dogпас that you should come to me with stickspalice?"
304
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5214
A kada kaže: "Jesam li kakav pas
da mi dolaziš sa štapovima?"
14:54
He seesвиди two stickspalice when DavidDavid has only one.
305
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5330
On vidi dva štapa, a
David nosi samo jedan.
14:59
So the IsraelitesIzraeliti up on the mountainпланина ridgegreben
306
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2964
A Izrailjci ga
s tog planinskog venca
15:02
looking down on him thought he was
307
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2197
posmatraju i misle
da je on samo
15:04
this extraordinarilyизванредно powerfulмоћан foeneprijatelj.
308
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3111
jedan veoma
moćan neprijatelj.
15:07
What they didn't understandРазумем was that
309
895632
1976
Oni nisu shvatali da
15:09
the very thing that was the sourceизвор of his apparentOčigledno strengthснага
310
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3297
je očigledni izvor
njegove snage
15:12
was alsoтакође the sourceизвор of his greatestнајвећи weaknessslabost.
311
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3755
takođe izvor njegove
najveće slabosti.
15:16
And there is, I think, in that,
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1957
I u svemu tome mislim da
15:18
a very importantважно lessonлекцију for all of us.
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leži jedna vrlo
važna pouka svima.
15:21
GiantsDivovi are not as strongјак and powerfulмоћан as they seemИзгледа.
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Džinovi nisu tako
moćni kako se čini.
15:25
And sometimesпонекад the shepherdпастир boyдечко has a slingSling in his pocketџеп.
315
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3489
A mladi pastir nekad
drži praćku u džepu.
15:29
Thank you.
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Hvala.
15:30
(ApplauseAplauz)
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(Aplauz)
Translated by Vesna Savić
Reviewed by Mile Živković

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ABOUT THE SPEAKER
Malcolm Gladwell - Writer
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

Why you should listen

Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters -- a sort of pop-R&D gumshoe -- and for that has become a star lecturer and bestselling author.

Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorker sheds new light on the Flynn effect -- the decades-spanning rise in I.Q. scores.

Gladwell has written four books. The Tipping Point, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while Blink examines the unconscious processes that allow the mind to "thin slice" reality -- and make decisions in the blink of an eye. His third book, Outliers, questions the inevitabilities of success and identifies the relation of success to nature versus nurture. The newest work, What the Dog Saw and Other Adventures, is an anthology of his New Yorker contributions. 

He says: "There is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess."
 

More profile about the speaker
Malcolm Gladwell | Speaker | TED.com

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