TEDxPennsylvaniaAvenue
Richard J. Berry: A practical way to help the homeless find work and safety
Ričard Dž. Berry (Richard J. Berry): Praktičan način da se pomogne beskućnicima da nađu posao i bezbednost
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Readability: 3.4
1,303,663 views
Kada je Ričard Dž. Beri, gradonačelnik Albukerkija, video čoveka na ćošku ulice kako drži kartonski natpis na kojem je pisalo „Želim posao“, odlučio je da uzme njega i ostale u istoj situaciji za reč. Ričard i njegovo osoblje su započeli inicijativu širom grada da pomognu beskućnicima dajući im jednodnevne poslove i mesto za spavanje - i rezultati su bili neverovatni. Saznajte kako vaš grad može da ponovi primer Albukerkija u ovom iskrenom i optimističnom govoru.
Richard J. Berry - Mayor of Albuquerque
Richard J. Berry is the mayor of Albuquerque -- the 32nd largest city in America and the largest city in New Mexico. Full bio
Richard J. Berry is the mayor of Albuquerque -- the 32nd largest city in America and the largest city in New Mexico. Full bio
Double-click the English transcript below to play the video.
Podignite ruku ako ste videli
nekog u vašem gradu
nekog u vašem gradu
00:12
So, raise your hand
if you've seen somebody in your city
if you've seen somebody in your city
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kako stoji na ćošku i drži ovakav natpis.
00:16
standing on a corner,
holding a sign like this.
holding a sign like this.
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[Želim posao]
Mislim da smo svi.
00:22
I think we all have.
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Budite iskreni,
00:23
If you're being honest,
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makar jednom, da li ste se zapitali
da li to stvarno misle?
da li to stvarno misle?
00:24
at least one time,
have you wondered if they mean it?
have you wondered if they mean it?
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Da im ponudimo posao,
da li bi ga zaista prihvatili?
da li bi ga zaista prihvatili?
00:28
If we offered them a job,
would they really take it?
would they really take it?
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I šta bi im taj posao značio
u njihovom životu?
u njihovom životu?
00:31
And what would that job mean
to them in their lives?
to them in their lives?
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Ovo je priča o onome
što se desilo u mom gradu
što se desilo u mom gradu
00:35
Well, this is a story
about what happened in my city
about what happened in my city
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kada smo odlučili da saznamo,
00:38
when we decided to find out,
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00:40
when we decided to think differently
about panhandling,
about panhandling,
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kada smo odlučili da drugačije
razmišljamo o prosjačenju
razmišljamo o prosjačenju
i da uzdignemo ljude
pomoću dostojanstva kroz rad.
pomoću dostojanstva kroz rad.
00:44
and lift people up
through the dignity of work.
through the dignity of work.
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Zovemo to „Postoji bolji način“.
00:48
We call it, "There's a Better Way."
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Zovemo to „Postoji bolji način“
00:50
We call it There's a Better Way
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zato što verujem da postoji bolji način
da se zaradi potreban novac
da se zaradi potreban novac
00:51
because I believe there's a better way
to get the money you need
to get the money you need
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nego da prosite na ćošku.
00:54
than panhandling on the corner.
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00:57
I believe there's a better way
to help your brothers and sisters in need
to help your brothers and sisters in need
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Verujem da postoji bolji način
da se pomogne siromašnoj braći i sestrama
da se pomogne siromašnoj braći i sestrama
nego da im damo nekoliko dolara
kroz prozor auta.
kroz prozor auta.
01:01
than handing a few dollars
out the car window.
out the car window.
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Znamo da postoji dostojanstvo u radu.
01:04
We know there's dignity in work.
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Takođe znamo da su šanse
da ljudi ulože u sebe mnogo veće
da ljudi ulože u sebe mnogo veće
01:07
We also know that people are much more
likely to invest in themselves
likely to invest in themselves
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ako veruju da je njihova zajednica
spremna da prva uloži u njih.
spremna da prva uloži u njih.
01:10
if they believe that their community
is willing to invest in them first.
is willing to invest in them first.
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I zato što smo svi predodređeni
da budemo dobri i sažaljivi,
da budemo dobri i sažaljivi,
01:15
And because we're all wired
to be kind and compassionate,
to be kind and compassionate,
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uvek se osećamo dobro kada damo
par dolara nekome ko je siromašan.
par dolara nekome ko je siromašan.
01:18
it always feels good to hand
a couple of dollars to someone
a couple of dollars to someone
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01:22
that is in need.
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Ali, ako pričate sa prosjacima,
mnogi će vam reći
mnogi će vam reći
01:24
But if you talk to panhandlers,
many of them will tell you
many of them will tell you
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da nekoliko vaših dolara
ne ide obavezno na to da se hrani telo,
ne ide obavezno na to da se hrani telo,
01:28
that your few dollars don't necessarily
go towards feeding the body,
go towards feeding the body,
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već odlaze na to da se hrani zavisnost.
01:33
they go towards feeding an addiction.
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Postoji bolji način.
01:36
There's a better way.
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Zovem se Ričard Beri
01:38
My name is Richard Berry,
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i imam jedan od najboljih
poslova na svetu.
poslova na svetu.
01:39
and I have one of the best
jobs in the world.
jobs in the world.
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Gradonačelnik sam sjajnog američkog grada,
01:42
I get to be the mayor
of a great American city,
of a great American city,
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Albukerkija u Novom Meksiku.
01:44
Albuquerque, New Mexico.
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Bio sam na pauzi za ručak 17. jula 2015.
u svom sjajnom američkom gradu
u svom sjajnom američkom gradu
01:47
I was at lunch on July 17, 2015,
in my great American city,
in my great American city,
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i na putu nazad ka gradskoj kući,
01:54
and on my way back to city hall,
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video sam ovog gospodina
kako stoji na ćošku.
kako stoji na ćošku.
01:56
I saw this gentleman standing on a corner.
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01:59
As you can see, he's holding a sign,
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Kao što vidite, on drži natpis
02:01
and his sign says he wants a job.
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i njegov natpis kaže da on želi posao.
Ako bolje pogledate fotografiju,
02:03
But if you look closer at the picture,
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videćete da on stoji
ispod plavog znaka na kojem piše:
ispod plavog znaka na kojem piše:
02:05
you'll see he's standing
underneath a blue sign,
underneath a blue sign,
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02:07
and that sign says, if you need help,
if you need food or shelter
if you need food or shelter
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„Ako vam je potrebna pomoć,
ako vam je potrebna hrana ili sklonište,
ako vam je potrebna hrana ili sklonište,
ili ako želite da date prilog,
molim vas, pozovite 311
molim vas, pozovite 311
02:11
or you'd like to donate,
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02:13
please call 311,
our community service number.
our community service number.
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ili broj naše socijalne službe.“
Zašto ovaj momak stoji
ispod mog znaka sa svojim natpisom?
ispod mog znaka sa svojim natpisom?
02:17
So why is this guy standing
underneath my sign with his sign?
underneath my sign with his sign?
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Pitali smo se da li bi iko
pozvao 311 sa znaka
pozvao 311 sa znaka
02:23
Well, we wondered
if anybody would call that 311 sign,
if anybody would call that 311 sign,
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i, kao što se ispostavilo, jesu -
ljudi su pozvali 11 000 puta.
ljudi su pozvali 11 000 puta.
02:25
and as it turns out, they did --
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02:27
11,000 times people called.
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Postavio sam te znake
na oko 30 raskrsnica.
na oko 30 raskrsnica.
02:28
I put those up in about 30 intersections.
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I jesmo ih povezali sa hranom,
skloništem i službama.
skloništem i službama.
02:31
And we did connect them
with food and shelter and services.
with food and shelter and services.
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Ali ipak, on i dalje stoji ispod mog znaka
02:34
But yet he's still standing under my sign
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sa natpisom koji kaže da on želi posao.
02:36
with a sign that says he wants a job.
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02:40
It's simple: he wants a job.
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Jednostavno je - on želi posao.
Zato sam odlučio da uradim
nešto neobično za vladu.
nešto neobično za vladu.
02:43
So I decided to do
something rare in government.
something rare in government.
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Odlučio sam da rešenje učinim
jednostavnijim, a ne komplikovanijim.
jednostavnijim, a ne komplikovanijim.
02:46
I decided to make the solution simpler
rather than more complicated.
rather than more complicated.
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Vratio sam se u kancelariju,
okupio svoje osoblje i rekao:
okupio svoje osoblje i rekao:
02:50
I went back to my office,
I gathered my staff around
I gathered my staff around
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„Uzećemo ovog čoveka
i ostale nalik njemu za reč.
i ostale nalik njemu za reč.
02:53
and I said, "We're going
to take this man at his word,
to take this man at his word,
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02:55
and others like him.
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Čovek kaže da želi posao,
mi ćemo mu dati posao
mi ćemo mu dati posao
02:57
The man says he wants a job,
we're going to give him a job,
we're going to give him a job,
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i učinićemo naš grad
još boljim za to vreme.“
još boljim za to vreme.“
02:59
and we're going to make our city
an even better place in the meantime."
an even better place in the meantime."
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Vidite, Albukerki je lepo mesto -
03:04
You see, Albuquerque is a beautiful place.
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na 1,6 kilometara nadmorske visine,
planine Sandija na istoku,
planine Sandija na istoku,
03:06
We're a mile high,
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03:07
the Sandia Mountains on the east,
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Rio Grande protiče kroz centar grada,
03:09
the Rio Grande runs through
the center of the city;
the center of the city;
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domaćini smo Međunarodnog
festivala balona u Albukerkiju.
festivala balona u Albukerkiju.
03:12
we're the home of the Albuquerque
International Balloon Fiesta.
International Balloon Fiesta.
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Po danu kakav je danas,
bukvalno se možete skijati ujutru
bukvalno se možete skijati ujutru
03:15
On a day like today,
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03:16
you could literally ski this morning
and golf this afternoon.
and golf this afternoon.
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i igrati golf posle podne.
Ali, uvek ima nešto da se radi -
03:20
But there's always something to do --
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uvek ima korova za čupanje,
otpadaka za skupljanje.
otpadaka za skupljanje.
03:21
always weeds to pull, litter to pick up.
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Ako ćete pokrenuti
ovakvu inicijativu u svom gradu,
ovakvu inicijativu u svom gradu,
03:24
If you're going to have an initiative
like this in your city,
like this in your city,
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morate sebi postaviti dva pitanja.
03:27
you have to ask yourself two questions.
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Prvo je - da li ima nešto
što treba da se uradi u vašem gradu?
što treba da se uradi u vašem gradu?
03:29
First one is: Is there anything
left to do in your city?
left to do in your city?
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Ako je odgovor „ne“,
da li biste mi, molim vas,
da li biste mi, molim vas,
03:32
And if the answer is no,
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03:33
would you please give me
your mayor's phone number,
your mayor's phone number,
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dali broj telefona vašeg gradonačelnika
jer su mi potrebni neki saveti?
jer su mi potrebni neki saveti?
03:36
because I need some advice.
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(Smeh)
03:37
(Laughter)
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Ali drugo pitanje
koje treba da postavilte je ovo -
koje treba da postavilte je ovo -
03:38
But the second question
you have to ask is this:
you have to ask is this:
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da li su vaša rešenja
za prosjačenje uspešna?
za prosjačenje uspešna?
03:40
Are your solutions to panhandling working?
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Ako ste kao Albukerki
03:44
If you're like Albuquerque,
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i imate kazneni pristup
kao što smo mi imali,
kao što smo mi imali,
03:45
and you're taking the punitive
approach like we used to,
approach like we used to,
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davanje kazni prosjacima
i onima koji im daju novac,
i onima koji im daju novac,
03:48
handing out tickets to panhandlers
or those who give them money,
or those who give them money,
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predložiću da vaša rešenja nisu uspešna,
03:51
I'm going to suggest
that your solutions aren't working,
that your solutions aren't working,
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i znam da ne dosežete
do korena vašeg problema u vašem gradu.
do korena vašeg problema u vašem gradu.
03:54
and I know you're not getting
to the root of your problem in your city.
to the root of your problem in your city.
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Ako imate nešto da se uradi
03:58
So if you have something to do
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i ako su vam potrebni ljudi
kojima treba nešto da rade,
kojima treba nešto da rade,
04:01
and you need people
that need something to do,
that need something to do,
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postoji bolji način.
04:03
there's a better way.
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Dobra vest je da to
nije tako komplikovano.
nije tako komplikovano.
04:05
And the good news is,
it's not that complicated.
it's not that complicated.
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04:07
This a 2006 Dodge van.
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Ovo je Dodž kombi iz 2006. godine.
Bio je u mom voznom parku
i ni za šta nije bio korišćen.
i ni za šta nije bio korišćen.
04:10
It was in my motor pool
not doing anything.
not doing anything.
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04:13
We put some new tires on it,
wrapped it with a logo.
wrapped it with a logo.
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Stavili smo nove gume na njega,
umotali ga u logo.
umotali ga u logo.
Ovaj kombi sada odlazi na ćoškove ulica
gde su naši prosjaci -
gde su naši prosjaci -
04:16
This van now goes out to street corners
where our panhandlers are --
where our panhandlers are --
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mi idemo kod njih.
04:20
we go to them.
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Zaustavimo kombi, izađemo,
04:21
We stop the van, we get out,
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pitamo ih da li bi hteli da rade tog dana
04:23
we ask them if they
would like a day's work
would like a day's work
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umesto da prose.
04:25
rather than panhandling for the day.
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I ako ste se pitali
da li to zaista misle -
da li to zaista misle -
04:28
And if you wondered
if they really mean it --
if they really mean it --
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treba nam oko sat vremena
da ujutru napunimo kombi
da ujutru napunimo kombi
04:31
it takes us about an hour
to fill this van up in the morning,
to fill this van up in the morning,
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jer skoro svako koga pitamo
prihvati da radi tog dana.
prihvati da radi tog dana.
04:34
because almost everybody we ask
takes a job for the day.
takes a job for the day.
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Ali, potrebno vam je
više nego samo kombi.
više nego samo kombi.
04:39
But you need more than just a van.
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Treba vam superfantastično
ljudsko biće da vozi taj kombi.
ljudsko biće da vozi taj kombi.
04:41
You need a super-fantastic
human being to drive that van.
human being to drive that van.
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Ime mog superfantastičnog
ljudskog bića je Vil.
ljudskog bića je Vil.
04:45
And my super-fantastic human being,
his name is Will.
his name is Will.
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Ovo je on u žutom prsluku.
04:47
This is him in the yellow vest.
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04:49
Will works at our local nonprofit partner.
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Vil radi za našeg neprofitnog partnera.
On radi sa beskućnicima svaki dan.
04:52
He works with the homeless every day.
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Prosjaci mu veruju,
04:54
The panhandlers trust him,
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on veruje u njih,
04:56
he believes in them,
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podstiče ih.
04:58
he hustles.
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05:00
I like to say, "Where
there's a Will, there's a way."
there's a Will, there's a way."
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Volim da kažem:
„Ako postoji Vil, postoji način.“
„Ako postoji Vil, postoji način.“
Ako ćete organizovati
kampanju „Bolji način“ u svom gradu,
kampanju „Bolji način“ u svom gradu,
05:03
So if you're going to do
the Better Way campaign in your city,
the Better Way campaign in your city,
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morate sebi naći jednog Vila
05:06
you need to find yourself a Will,
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jer je on zaista jedan od ključeva uspeha
05:09
because he's really one of the keys
to making this successful
to making this successful
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05:13
in the city of Albuquerque.
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ove kampanje u gradu Albukerkiju.
05:14
You also need a great nonprofit partner.
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Takođe vam treba
i sjajni neprofitni partner.
i sjajni neprofitni partner.
05:16
Ours is St. Martin's Hospitality Center.
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Naš je ugostiteljski centar „Sent Martin“.
U našoj zajednici su preko 30 godina.
05:19
They've been in our community
for over 30 years.
for over 30 years.
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Pružaju savetovanje, hranu, sklonište,
05:21
They provide counseling, food, shelter,
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a ako ga oni ne pružaju,
znaju nekoga u našem gradu ko to radi.
znaju nekoga u našem gradu ko to radi.
05:24
and if they don't provide it,
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05:25
they know somebody in our city that does.
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Ali, oni rade nešto mnogo više
za mene kao gradonačelnika.
za mene kao gradonačelnika.
05:28
But they do something much more
for me as the mayor.
for me as the mayor.
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05:31
They provide agility.
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Oni pružaju agilnost.
Vidite, potrebno mi je dve nedelje,
05:32
You see, it takes me two weeks,
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05:34
maybe two months sometimes,
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ponekad možda dva meseca,
05:36
to onboard an employee
with the city of Albuquerque.
with the city of Albuquerque.
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da zaposlim radnika
da radi za grad Albukerki.
da radi za grad Albukerki.
Možete zamisliti -
05:40
So you could imagine --
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moj stari Dodž kombi,
05:41
my old Dodge van,
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moje superfantastično ljudsko biće, Vil,
05:42
my super-fantastic human being, Will,
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sjajan lokalni neprofitni partner -
05:45
a great local nonprofit partner --
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odvezu se do ćoška, tamo je prosjak,
05:47
they drive to the corner,
there's a panhandler,
there's a panhandler,
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oni kažu: „Da li želiš da radiš danas?“
05:49
they say, "Would you like
to work for the day?"
to work for the day?"
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Prosjak kaže: „Da“,
05:51
The panhandler says, "Yes,"
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a Vil kaže: „Sjajno! Vratiću se
za šest nedelja da te pokupim.“
za šest nedelja da te pokupim.“
05:53
and Will says, "Great! I'll be back
in six weeks to pick you up."
in six weeks to pick you up."
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(Smeh)
05:56
(Laughter)
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Ne bi valjalo.
05:57
It wouldn't work.
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Veoma je važno da imamo
tu agilnost u našem programu.
tu agilnost u našem programu.
05:58
It's really important that we have
that agility in our program.
that agility in our program.
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Oni rade papirologiju.
06:02
And they do the paperwork,
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Oni rade osiguranje.
06:04
they do the insurance,
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Oni rade sve ostale formulare
koje ja ne mogu brzo da uradim.
koje ja ne mogu brzo da uradim.
06:06
they do all of the other forms
that I can't do quickly.
that I can't do quickly.
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Plaćamo naše prosjake devet dolara na sat.
06:09
We pay our panhandlers
nine dollars an hour.
nine dollars an hour.
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Hranimo ih jednom na radnom mestu.
06:12
We feed them once at the jobsite.
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Na kraju dana, naš stari Dodž kombi
ih vodi pravo u „Sent Martin“
ih vodi pravo u „Sent Martin“
06:14
At the end of the day,
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06:15
our old Dodge van takes them
right back to St. Martin's,
right back to St. Martin's,
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i povezujemo ih sa savetodavnim službama.
06:18
and they get connected
with counseling services.
with counseling services.
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Do sada,
06:21
So far,
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sa probnim programom par dana nedeljno,
06:22
with the pilot program
and a couple days a week,
and a couple days a week,
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fantastičnim ljudskim bićem
i Dodž kombijem
i Dodž kombijem
06:25
and a fantastic human being
and a Dodge van,
and a Dodge van,
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06:28
we've cleaned up 400 city blocks
in the city of Albuquerque.
in the city of Albuquerque.
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očistili smo 400 gradskih blokova
u gradu Albukerkiju.
u gradu Albukerkiju.
Pokupili smo preko 53 000 kilograma
đubreta, korova i otpadaka.
đubreta, korova i otpadaka.
06:31
We've picked up over 117,000 pounds
of trash, weeds and litter.
of trash, weeds and litter.
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Ne znam da li ste ikad izmerili
osušen korov, ali on nije veoma težak,
osušen korov, ali on nije veoma težak,
06:36
I don't know if you've ever
weighed a tumbleweed,
weighed a tumbleweed,
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06:38
but they don't weigh much,
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pa možete zamisliti količinu
materijala koju smo pokupili.
materijala koju smo pokupili.
06:39
so you can imagine the volume
of material that we've picked up.
of material that we've picked up.
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Moj grad ima 6 000 radnika,
06:43
My city has 6,000 employees,
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06:47
and none better
than my solid waste department.
than my solid waste department.
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podjednako dobrih
kao moje odeljenje za čvrsti otpad.
kao moje odeljenje za čvrsti otpad.
06:50
We send our trucks out
at the end of the day,
at the end of the day,
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Šaljemo naše kamione na kraju dana;
oni pomažu prosjacima da stave u kamion
06:52
they help the panhandlers
put into the truck
put into the truck
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materijal koji su pokupili u toku dana
i nosimo ga na deponiju.
i nosimo ga na deponiju.
06:54
the material they've picked up
during the day,
during the day,
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06:57
and we take it to the landfill.
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Srećom, imam radnike grada
06:58
I'm lucky that I have city employees
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koji su spremni da rade rame uz rame
sa našim prosjacima.
sa našim prosjacima.
07:00
that are willing to work side by side
with our panhandlers.
with our panhandlers.
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Oni uzdižu naš grad
dok uzdižu njihove živote.
dok uzdižu njihove živote.
07:03
They're lifting up our city
while lifting up their lives.
while lifting up their lives.
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I kao bilo šta drugo -
vidite, potrebna su sredstva,
vidite, potrebna su sredstva,
07:06
And like anything else --
listen, it takes resources.
listen, it takes resources.
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ali dobra vest je da ne treba puno.
07:09
But the good news is it doesn't take much.
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Počeli smo sa starim kombijem,
07:13
We started with an old van,
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superfantastičnim ljudskim bićem,
07:15
a super-fantastic human being,
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sjajnom lokalnom neprofitnom organizacijom
i pedeset hiljada dolara,
i pedeset hiljada dolara,
07:16
a great local nonprofit
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07:18
and $50,000.
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ali smo takođe imali poverenje zajednice.
07:20
But we also had to have community trust.
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Na sreću, to smo izgradili u godinama
koje su prethodile „Boljem životu“.
koje su prethodile „Boljem životu“.
07:22
And fortunately, we had built
that up in years prior to Better Way.
that up in years prior to Better Way.
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Imamo program koji se zove
„Albukerki na putu kući“,
„Albukerki na putu kući“,
07:26
We have a program called
"Albuquerque Heading Home,"
"Albuquerque Heading Home,"
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projekat „Prvo skućavanje“ gde smeštamo
naše hronične beskućnike,
naše hronične beskućnike,
07:29
a Housing First model where we house
the chronically homeless,
the chronically homeless,
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i kada sam rekao svojoj zajednici
da želimo to da radimo drugačije,
da želimo to da radimo drugačije,
07:32
and when I told my community
we wanted to do that differently,
we wanted to do that differently,
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rekao sam da postoji pametan način
da se uradi prava stvar.
da se uradi prava stvar.
07:35
I said there's a smart way
to do the right thing.
to do the right thing.
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Do sada smo smestili 650 hroničnih
beskućnika, medicinski ranjivih -
beskućnika, medicinski ranjivih -
07:38
We have now housed 650 chronically
homeless, medically vulnerable --
homeless, medically vulnerable --
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iskreno, veoma izvesno bi umrli
na ulicama u našem gradu.
na ulicama u našem gradu.
07:42
frankly, most likely to die
on the streets in our city.
on the streets in our city.
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Angažovali smo naš univerzitet -
proučili su to.
proučili su to.
07:46
We commissioned our university,
they studied it.
they studied it.
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Mogli smo reći poreskim obveznicima:
„Možemo vam uštedeti 31,6 posto
„Možemo vam uštedeti 31,6 posto
07:48
We could tell the taxpayers,
we can save you 31.6 percent
we can save you 31.6 percent
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u odnosu na troškove ostavljanja nekog
da se bori za opstanak na ulicama.“
da se bori za opstanak na ulicama.“
07:52
over the cost of leaving someone
to struggle for survival on the streets.
to struggle for survival on the streets.
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Do sada smo uštedeli
preko pet miliona dolara
preko pet miliona dolara
07:56
We've now saved over five million dollars
while housing 650 people.
while housing 650 people.
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smeštajući 650 ljudi.
Tako da smo imali to poverenje zajednice,
08:00
So we had that community trust,
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ali smo takođe morali da imamo
i malo iskreniji razgovor kao zajednica
i malo iskreniji razgovor kao zajednica
08:02
but we had to have a little bit more
of an honest conversation also
of an honest conversation also
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08:05
as a community,
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jer smo morali da nateramo
ljude da razumeju
ljude da razumeju
08:07
because we had to get people to understand
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da, kada daju tih pet dolara kroz prozor,
08:09
that when they hand
those five dollars out the window,
those five dollars out the window,
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možda smanjuju svoju mogućnost
da pomognu siromašnoj osobi,
da pomognu siromašnoj osobi,
08:11
they might actually be minimizing
their opportunity
their opportunity
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i evo zašto:
08:14
to help the person in need,
and here's why:
and here's why:
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tih pet dolara mogu danas otići
na kupovinu brze hrane;
na kupovinu brze hrane;
08:16
that five dollars might go
to buying some fast food today --
to buying some fast food today --
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mnogo puta odlaze
na kupovinu droge i alkohola.
na kupovinu droge i alkohola.
08:20
a lot of times it goes to buying
drugs and alcohol.
drugs and alcohol.
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Tih istih pet dolara,
08:23
That same five dollars,
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ako ih date jednom od naših skloništa,
08:24
if you gave it to one of our shelters,
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mogu danas nahraniti sedmoro ljudi.
08:26
could feed seven people today.
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A ako ih date jednoj od lokalnih
banaka hrane ili skladišta hrane,
banaka hrane ili skladišta hrane,
08:28
And if you gave it to one of our local
food banks or food pantries,
food banks or food pantries,
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mi, u stvari, možemo nahraniti
20 ljudi sa tim novcem.
20 ljudi sa tim novcem.
08:32
we could actually feed
20 people with that money.
20 people with that money.
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Ljudi pitaju: „Albukerki ima
600 000 ljudi, milion sa okolnim mestima.
600 000 ljudi, milion sa okolnim mestima.
08:37
People ask,"Well, Albuquerque
is 600,000 people -- million, metro --
is 600,000 people -- million, metro --
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Ovo ne bi uspelo u našem gradu;
suviše je veliki ili mali.“
suviše je veliki ili mali.“
08:42
this wouldn't work in our city,
we're too big, we're too small."
we're too big, we're too small."
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Ne slažem se.
Ako imate jednog prosjaka
u jednom gradskom bloku,
u jednom gradskom bloku,
08:45
I disagree; if you have
one panhandler on one city block,
one panhandler on one city block,
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možete ovo uraditi.
08:48
you can do this.
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Ako živite u gradu
sa osam i po miliona ljudi,
sa osam i po miliona ljudi,
08:49
If you live in a city
of eight-and-half million people,
of eight-and-half million people,
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možete ovo uraditi.
08:52
you can do this.
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Nema veze šta radite.
08:53
It doesn't matter what you do.
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Nije u pitanju posao koji radite,
već dostojanstvo rada.
već dostojanstvo rada.
08:55
It's not the work that you do,
it's the dignity of the work.
it's the dignity of the work.
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Možete da radite bilo šta.
08:57
You could do anything.
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Mislim da bilo koji grad može ovo da radi.
08:59
So I think any city could do this.
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I ljudi mi kažu:
09:01
And people say to me,
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„Gradonačelniče, to je
nekako suviše jednostavno.
nekako suviše jednostavno.
09:02
"Mayor, that's just a little too simple.
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Ne može uspeti na taj način.“
09:05
It can't work that way."
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Ali, reći ću vam ovo, prijatelji -
09:07
But I tell you what, friends:
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kada odete na ćošak
09:09
when you go to a street corner
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i razgovarate sa prosjakom
dostojanstveno i sa poštovanjem,
dostojanstveno i sa poštovanjem,
09:10
and you engage with a panhandler
with dignity and respect,
with dignity and respect,
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možda po prvi put u mnogo godina,
možda u njihovom životu,
možda u njihovom životu,
09:13
maybe for the first time in years,
maybe in their life,
maybe in their life,
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i kažete im da verujete u njih
09:16
and you tell them that you believe in them
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i da je ovo njihov grad
podjednako kao i vaš,
podjednako kao i vaš,
09:18
and that this is their city
as much as it's your city,
as much as it's your city,
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i da vam je, u stvari, potrebna
njihova pomoć da poboljšate naše mesto,
njihova pomoć da poboljšate naše mesto,
09:20
and that you actually need their help
to make our place better,
to make our place better,
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i da razumete da ovo nije odgovor
na sve njihove probleme,
na sve njihove probleme,
09:25
and you understand that this
isn't the answer to all their problems,
isn't the answer to all their problems,
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ali da je makar početak,
09:29
but at least it's a start,
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1918
neverovatna stvar se dogodi.
09:31
an amazing thing happens.
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09:33
When they get out on the jobsite
and they start working together,
and they start working together,
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Kada odu na radno mesto
i počnu zajedno da rade,
i počnu zajedno da rade,
počinjete da vidite neverovatne stvari.
09:36
you start seeing amazing things happen.
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Vide timski rad i činjenicu
da mogu da naprave razliku.
da mogu da naprave razliku.
09:38
They see teamwork; they see
the fact that they can make a difference.
the fact that they can make a difference.
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I na kraju dana, kada odu u „Sent Martin“
u tom starom Dodž kombiju,
u tom starom Dodž kombiju,
09:41
And at the end of the day,
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09:43
when they get back to St. Martin's
in that old Dodge van,
in that old Dodge van,
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izvesnije je da će se prijaviti
za bilo koju pomoć koja im je potrebna -
za bilo koju pomoć koja im je potrebna -
09:45
they're much more likely to sign up
for whatever services they need --
for whatever services they need --
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zloupotreba supstanci, savetovanje
za duševno zdravlje ili bilo šta drugo.
za duševno zdravlje ili bilo šta drugo.
09:49
substance abuse, mental health
counseling, you name it.
counseling, you name it.
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Do sada, našim probnim programom
09:51
So far with our pilot program,
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smo ponudili oko 1 700 dana
jednodnevnog posla.
jednodnevnog posla.
09:54
we've offered
about 1,700 days of day work.
about 1,700 days of day work.
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Povezali smo 216 ljudi
sa prilikama za stalno zaposlenje.
sa prilikama za stalno zaposlenje.
09:57
We've connected 216 people
to permanent employment opportunities.
to permanent employment opportunities.
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Dvadeset ljudi su, u stvari, ispunili
uslove za naš projekat „Prvo skućavanje“,
uslove za naš projekat „Prvo skućavanje“,
10:01
Twenty people actually qualified
for our Housing First model,
for our Housing First model,
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„Ka kući“ i smešteni su.
10:05
Heading Home,
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10:06
and they've been housed.
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Preko 150 ljudi su bili povezani
10:07
And over 150 people have been connected
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sa savetovalištima za duševno zdravlje
i zloupotrebu supstanci
i zloupotrebu supstanci
10:10
to mental health substance abuse services
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kroz „Postoji bolji način“.
10:12
through There's a Better Way.
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Ovo sam ja pre samo dve nedelje,
10:14
This is me just two weeks ago,
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10:18
at St. Martin's,
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u „Sent Martinu“,
10:20
doing our point-in-time survey
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1452
kako sprovodim prebrojavanje
koje radimo svake dve godine.
koje radimo svake dve godine.
10:21
that we do every two years.
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Kao što inače radimo, razgovaram
sa gospodinom koji je beskućnik,
sa gospodinom koji je beskućnik,
10:23
I'm interviewing a gentleman
who's homeless, like we do,
who's homeless, like we do,
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prikupljam njegove podatke,
ustanovljavam odakle je,
ustanovljavam odakle je,
10:26
getting his information,
figuring out where he's from,
figuring out where he's from,
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kako je stigao tamo
10:29
how he got there,
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i kako možemo da mu pomognemo.
10:31
what we can do to help him.
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Primećujete da drži isti natpis
koji je onaj momak držao 2015. godine,
koji je onaj momak držao 2015. godine,
10:33
And you notice he's holding the same sign
that the guy was holding in 2015,
that the guy was holding in 2015,
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isti natpis sa kojim sam ja
danas ovde ušetao.
danas ovde ušetao.
10:37
same sign I walked out with here today.
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Morate se zapitati:
„Da li zaista pravi razliku?“
„Da li zaista pravi razliku?“
10:40
So you have to ask yourself:
Is it really making a difference?
Is it really making a difference?
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Apsolutno pravi razliku.
10:43
Absolutely it's making a difference.
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2009
Albukerki je sada jedan
od državnih predvodnika
od državnih predvodnika
10:45
Albuquerque is now
one of the national leaders
one of the national leaders
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u borbi protiv nekih
od najupornijih i najistrajnijih
od najupornijih i najistrajnijih
10:47
in combating some of the most stubborn
and persistent social issues
and persistent social issues
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društvenih problema koje imamo.
10:51
that we have.
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Zajedno sa projektom „Ka kući“
i programom „Bolji način“,
i programom „Bolji način“,
10:52
Combined with Albuquerque Heading Home,
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10:54
the Better Way program,
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Albukerki je smanjio broj beskućnika
bez skloništa u našem gradu
bez skloništa u našem gradu
10:55
Albuquerque has reduced unsheltered
homelessness in our city
homelessness in our city
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za 80% prošle godine.
10:58
by 80 percent last year.
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Otkako sam postao gradonačelnik,
11:01
Since I took over as mayor,
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11:02
we've been able to reduce the chronic
homeless population in our city
homeless population in our city
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mogli smo da smanjimo broj
hroničnih beskućnika
hroničnih beskućnika
u našem gradu za 40%.
11:06
by 40 percent.
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A po definiciji ministarstva,
11:08
And by HUD's definition,
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11:09
we've gotten to functional zero,
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stigli smo do funkcionalne nule,
što znači da bukvalno nemamo
beskućnike među veteranima
beskućnike među veteranima
11:11
which means we've literally ended
veteran homelessness
veteran homelessness
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u gradu Albukerkiju,
time što smo to planski radili.
time što smo to planski radili.
11:13
in the city of Albuquerque,
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11:15
by being intentional.
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1430
11:16
(Applause)
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(Aplauz)
Srećan sam da mogu da kažem
da drugi gradovi saznaju za ovo,
da drugi gradovi saznaju za ovo,
11:22
So I'm happy to report
that other cities are hearing about this,
that other cities are hearing about this,
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11:26
other mayors are calling us --
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drugi gradonačelnici nas zovu -
Čikago, Sijetl, Denver, Dalas -
Čikago, Sijetl, Denver, Dalas -
11:27
Chicago, Seattle, Denver, Dallas --
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i sada počinju da primenjuju programe
11:30
and are now starting to implement programs
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2536
gde dostojanstvo rada
uključuju u računicu.
uključuju u računicu.
11:33
where they bring the dignity
of work to the equation.
of work to the equation.
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Jedva čekam da naučim od njih.
11:36
And I can't wait to learn from them.
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Jedva čekam da vidim njihove eksperimente
11:38
I can't wait to see
what their experiment looks like,
what their experiment looks like,
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i probne projekte,
11:40
what their pilot project looks like,
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pa da možemo da pričamo
o zajedničkom državnom pristupu
o zajedničkom državnom pristupu
11:42
so we can start taking
a collective approach nationally
a collective approach nationally
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kroz dostojanstvo rada.
11:45
through the dignity of work.
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Želim da ih pohvalim -
11:46
And I want to commend them --
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gradonačelnike, zajednice,
neprofitne organizacije -
neprofitne organizacije -
11:48
the mayors, their communities,
their nonprofits --
their nonprofits --
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zbog njihovog rada.
11:50
for the work that they're doing.
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Ko je sledeći?
11:52
So who's next?
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Da li ste vi i vaš grad spremni
da učinite nešto više?
da učinite nešto više?
11:55
Are you and your city ready to step up?
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Da li ste spremni da drugačije razmišljate
o ovim upornim društvenim problemima?
o ovim upornim društvenim problemima?
11:58
Are you ready to think differently
about these persistent social issues?
about these persistent social issues?
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Da li ste spremni da uzdignete
ljude u vašoj zajednici
ljude u vašoj zajednici
12:02
Are you ready to lift people up
in your community
in your community
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12:05
through the dignity of work,
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kroz dostojanstvo rada
i učinite svoj grad istinski boljim
na mnogo načina?
na mnogo načina?
12:07
and make your city
profoundly better in many ways?
profoundly better in many ways?
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Prijatelji moji, ako ste spremni,
obećavam vam da postoji bolji način.
obećavam vam da postoji bolji način.
12:11
Well, if you are, my friends,
I promise you there is a better way.
I promise you there is a better way.
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Hvala.
12:14
Thank you.
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12:15
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Richard J. Berry - Mayor of AlbuquerqueRichard J. Berry is the mayor of Albuquerque -- the 32nd largest city in America and the largest city in New Mexico.
Why you should listen
Richard J. Berry was elected mayor of Albuquerque in 2009. Prior to serving as mayor, Berry was elected twice as a State Representative to the New Mexico State Legislature, and he owned a successful Albuquerque construction company for decades that conducted business throughout the Southwest United States.
On his watch, Albuquerque was ranked second Best Run City in the nation with a population of over 500,000. Berry has reduced the size of city government and held budget growth to below inflation each year -- all while maintaining a high level of service to taxpayers and city residents. Also under the his leadership, Albuquerque was recently named as the 6th most technologically advanced city in America.
Berry was recently recognized as one of the Most Inspirational People in America by the Washington Post, largely due to the success of a program called "There's a Better Way," which takes a new approach to addressing panhandling by providing the homeless with opportunities to work for the City and connect them to resources and help.
Berry has been married to his wife, Maria, for 26 years and they have one son, Jacob, who serves in the Army Corps of Cadets while studying at Texas A&M University.
Richard J. Berry | Speaker | TED.com