TEDGlobal 2012
Robin Chase: Excuse me, may I rent your car?
Robin Chase: 请问我可以租用你的车吗?
Filmed:
Readability: 3.7
1,042,296 views
十年前，Robin Chase在美国成立了Zipcar公司，目前该公司已成为世界上最大的汽车共享服务公司。现在她正在探索汽车共享服务的下一发展方向：Buzzcar。Buzzcar是Robin在法国新成立的一间汽车分享公司，它的主要业务是帮车主将自己闲置的私家车租借给别人使用。Robin所提供的细节很吸引人，比如说：这种服务的保险怎么处理？在演讲里，她用“群体共享公司”这一概念为“个人物权”和“企业运作”下了一个新的定义。
Robin Chase - Transport networker
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
Double-click the English transcript below to play the video.
00:17
Twelve years ago, I founded Zipcar.
0
1657
3762
十二年前，我创建了Zipcar公司。
00:21
Zipcar buys cars and parks them
1
5419
2846
Zipcar 购买汽车, 同时把它们投放到
00:24
throughout dense metropolitan areas
2
8265
2576
人口稠密的市区,
00:26
for people to use, by the hour and by the day,
3
10841
3128
供人们使用，顾客们可以按小时或按天付费的方式使用我们的车,
00:29
instead of owning their own cars.
4
13969
2289
从而人们就可以不用拥有自己的汽车也有车用。
00:32
Each Zipcar replaces 15 personal cars,
5
16258
3884
我们每投入一辆Zipcar，就可以代替15 辆私人汽车,
00:36
and each driver drives about 80 percent less
6
20142
3104
同时每个使用Zipcar汽车的人，其用车时间减少了大约80%,
00:39
because they're now paying the full cost,
7
23246
2360
因为他们现在要支付全部的有关费用，
00:41
all at once, in real time.
8
25606
2576
而且是立即支付!
00:44
But what Zipcar really did was make sharing the norm.
9
28182
4245
但 Zipcar 的真正的意义是使资源共享成为了一种模式
00:48
Now, a decade later, it's really time to push the envelope a little bit,
10
32427
4251
现在，十年后，这种模式需要作一点改进。
00:52
and so a couple years ago I moved to Paris
11
36678
1985
所以几年前, 我搬到了巴黎，
00:54
with my husband and youngest child,
12
38663
2679
我丈夫和最小的小孩也随我来了，
00:57
and we launched Buzzcar a year ago.
13
41342
3220
一年前,，我们创办了Buzzcar公司。
01:00
Buzzcar lets people rent out their own cars
14
44562
3257
Buzzcar 的运作方式是让人们把闲置的车辆
01:03
to their friends and neighbors.
15
47819
1667
出租给自己的朋友和邻居。
01:05
Instead of investing in a car, we invest in a community.
16
49486
5256
这样子，我们不再投资在车辆上，而是投在整个社区。
01:10
We bring the power of a corporation
17
54742
2327
我们将原本是公司的运作方式
01:12
to individuals who add their cars to the network.
18
57069
3113
转化为带着自己的汽车加入我们的社区网络的人们的个人行为。
01:16
Some people call this peer-to-peer.
19
60182
3688
有些人把这称之为群体共享。
01:19
This does express the humanity of what's going on,
20
63870
3288
这正体现了人性的发展
01:23
and the personal relationships,
21
67158
2437
和人与人之间的关系,
01:25
but that is also like saying that it's the same thing
22
69595
2696
但这也可以说是类似于
01:28
as a yard sale or a bake sale or babysitting.
23
72291
2853
庭院旧货出售, 或是烘烤品义卖, 或是临时保姆。
01:31
That's peer-to-peer.
24
75144
1225
这就是群体共享。
01:32
It's like saying yard sales are the same thing as eBay,
25
76369
4887
这就像说庭院旧货出售和eBay一样,
01:37
or craft fairs are the same thing as Etsy.
26
81256
7572
或小手工艺品交易会等同于Etsy 。
01:44
But what's really happening is that we've got the power
27
88828
2362
但所有一切的发生都源于我们拥有一个
01:47
of a free and open Internet,
28
91190
2205
自由和开放的互联网，
01:49
and on top of that we're putting a platform for participation,
29
93395
3205
在此基础上,我们建立了一个利于参与的平台,
01:52
and the peers are now in partnership with the company,
30
96600
3687
而参与者与公司实际上成了合作伙伴关系,
01:56
creating shared value on shared values,
31
100287
3217
在共享的基础上创造着共同的价值,
01:59
and each strengthening the other, and doing what the other can't do.
32
103504
4969
同时,相互取长补短.
02:04
I call this Peers, Inc.
33
108473
3042
我把这一运作模式叫"群体共享公司"。
02:07
The incorporated side, the company,
34
111515
2561
从公司构成方面来看,这种公司
02:09
is doing things that it does really well.
35
114076
2817
业绩显著。
02:12
What does it do really well? It creates economies of scale,
36
116893
3769
它有何成绩呢？它创建了规模经济,
02:16
significant and long-term resource investment,
37
120662
3743
拉动了显著的、长远的资源投资,
02:20
the expertise of many different kinds of people
38
124405
2805
为各色各类的合作者创立了一种可以参与的公司
02:23
and different kinds of minds, and for individuals,
39
127210
2988
而这些合作都拥有多样的恩维方式, 同时对个人、
02:26
consumers, it's bringing the standards, rules and recourse
40
130198
3264
对消费者来说，它提供标准, 法规和索赔的权利,
02:29
that we really want as consumers,
41
133462
2320
这一切都是我们作为消费者梦寐以求的,
02:31
and this is kind of bound up in a brand promise,
42
135782
2943
这些都与"品牌承诺"紧密相关，
02:34
and the companies are providing this on a platform for participation.
43
138725
5040
这种公司为参与者们提供了一个参与的平台。
02:39
Peers are giving and doing things
44
143765
2337
这些参与的个体所能提供的东西和所能做的事情
02:42
that are incredibly expensive for companies to do.
45
146102
3007
其投入之少是一般公司可望而不可及的。
02:45
What do they bring? They bring this fabulous diversity,
46
149109
3824
它们带来了什么？它们带来难以想象的多元化,
02:48
expensive for companies. And what does that deliver?
47
152933
2657
而一般公司要做到这点就要花投入巨资。那这又意味着什么呢？
02:51
It delivers localization and customization,
48
155590
2761
这意味着产品服务本地化,具体化,
02:54
specialization, and all of this aspect about social networks
49
158351
3407
专业化，揭开了社交网络的"面纱",
02:57
and how companies are yearning and eager to get inside there?
50
161758
2848
为什么那么多的公司积极踊跌的参与进来呢？
03:00
It's natural for me. Me and my friends, I can connect to them easily.
51
164606
4096
对于我,这很自然。我和我的朋友们可以很容易的互相联络。
03:04
And it also delivers really fabulous innovation,
52
168702
3563
更让人惊喜的是它鼓励创新的一面,
03:08
and I'll talk about that later.
53
172265
1416
我会稍后再谈。
03:09
So we have the peers that are providing the services and the product,
54
173681
3416
因此，我们有"群体共享"意识的人们提供着服务和产品,
03:12
and the company that's doing the stuff that companies do.
55
177097
4580
同时有公司做着它应该做的事情,
03:17
The two of these are delivering the best of both worlds.
56
181677
4364
二者结合,为我们提供了一个完美的世界。
03:21
Some of my favorite examples:
57
186041
1988
下面是一些我最喜欢的案例：
03:23
in transportation, Carpooling.com. Ten years old,
58
188029
3953
在交通业, 十年前, Carpooling.com （拼车公司网站）组建,
03:27
three and a half million people have joined up,
59
191982
1403
目前拥有350 万会员,
03:29
and a million rides are shared every day.
60
193385
2558
每天有1,000,000次的拼车纪录。
03:31
It's a phenomenal thing. It's the equivalent
61
195943
3232
这是一件很了不起的事。1，000，000人相当于
03:35
of 2,500 TGV trains,
62
199175
3087
2,500列TGV 列车的满载量，
03:38
and just think, they didn't have to lay a track or buy a car.
63
202262
3976
试想想，公司不需要铺设一根轨道，也不需投入一辆小汽车.
03:42
This is all happening with excess capacity.
64
206238
2744
这些业绩只是用那些过剩的生产力来取得的。
03:44
And it's not just with transportation, my love,
65
208982
3487
这不仅仅存在于运输业, 亲爱的,
03:48
but of course in other realms. Here's Fiverr.com.
66
212469
3153
当然还有其他领域。比如 Fiverr.com网络公司（5元公司）。
03:51
I met these founders just weeks after they had launched,
67
215622
2811
在他们开业几周后,我拜见了那些创建者,
03:54
and now, in two years, what would you do for five dollars?
68
218433
4456
现在，两年后，你会用五美元做什么呢?
03:58
Seven hundred and fifty thousand gigs are now posted after two years,
69
222889
4268
两年之后，75 万个小型音乐表演的信息张贴在这个网站上,
04:03
what people would do for five dollars.
70
227157
2825
人们会为5美元做什么呢?
04:05
And not just easy things that anyone can do.
71
229982
3686
而且这些事情并不是轻而易举。
04:09
This Peers, Inc. concept is in a very difficult and complex realm.
72
233668
4776
"群体共享＂公司这个概念是个非常错综复杂的问题。
04:14
TopCoder has 400,000 engineers who are delivering
73
238444
4196
TopCoder 有四十万工程师承担着
04:18
complex design and engineering services.
74
242640
3800
复杂的设计和工程服务工作。
04:22
When I talked to their CEO, he had this great line.
75
246440
2553
当我跟他们的首席执行官讨论时,发现他有一个宏观的理念：
04:24
He said, "We have a community that owns its own company."
76
248993
4790
他说，"其实我们任何一个社区都可以拥有一间自己的公司。"
04:29
And then my all-time favorite, Etsy.
77
253783
2272
而我的最爱是 Etsy。
04:31
Etsy is providing goods that people make themselves
78
256055
3271
Etsy 提供了一个网上交易市场,
04:35
and they're selling it in a marketplace.
79
259326
1666
人们可以买卖他们手工制作的商品。
04:36
It just celebrated its seventh anniversary,
80
260992
3415
它刚刚庆祝了开业七周年，
04:40
and after seven years, last year it delivered
81
264407
2568
七年后，也就是去年, 它的全部会员的商品成交额达到
04:42
530 million dollars' worth of sales to all those individuals
82
266975
5492
5 亿 3000 万美元，
04:48
who have been making those objects.
83
272467
3156
这些可以他们亲手制作的货物。
04:51
I know you guys out there who are businesspeople,
84
275623
2759
在座的许多都是商人，
04:54
are thinking, "Oh my God, I want to build one of those.
85
278382
2416
你们可能正在盘算:"上帝！我也想建立一个这样的公司。
04:56
I see this incredible speed and scale.
86
280798
1677
有这种令人难以置信的速度和规模发展，
04:58
You mean all I have to do is build a platform and all these people are going
87
282475
2509
而你的意思是说我所要做的就是建这么个网上平台, 人们就会
05:00
to put their stuff on top and I sit back and roll it in?"
88
284984
2768
把东西拿到上面来卖买，而我就可以什么都不做, 只等着钱滚滚而来?"
05:03
Building these platforms for participation are so nontrivial to do.
89
287752
5051
建立这些平台让人们来参与并不是件简单的事情。
05:08
I think of the difference of Google Video versus YouTube.
90
292803
4013
我总是在思考 Google 视频与 YouTube 的差异。
05:12
Who would have thought that two young guys and a start-up
91
296816
3189
谁会想到这两个年轻人, 一个刚刚起步的小公司
05:15
would beat out Google Video? Why?
92
300005
2183
会击败 Google 视频呢？为什么？
05:18
I actually have no idea why. I didn't talk to them.
93
302188
2092
我其实也不知道为什么。我没有跟他们谈过。
05:20
But I'm thinking, you know, they probably had
94
304280
2632
但我想，他们可能运用了
05:22
the "share" button a little bit brighter and to the right,
95
306912
1979
"共享"这个理念稍微好了一点，
05:24
and so it was easier and more convenient for the two sides
96
308891
2994
因此使得群体与公司平台之间结合得更容易和紧密,
05:27
that are always participating on these networks.
97
311885
3080
从而把人们牢牢吸引?
05:30
So I actually know a lot about building a peer platform now,
98
314965
4199
所以,我其实总结了很多关于建立群体共享平台
05:35
and a Peers, Inc. company, because I've spent
99
319164
1861
和公司的经验,因为我花了
05:36
the last two years doing that in Paris.
100
321025
3399
过去的两年时间,在巴黎做着类似的事情。
05:40
So let me take you back how it's so incredibly different
101
324424
3421
所以让我带你回到最初的话题，看一看
05:43
building Buzzcar than it was building Zipcar,
102
327845
2875
建立 Buzzcar 与建立Zipcar 是多么的截然不同，
05:46
because now every single thing we do has these two
103
330720
2280
因为现在我们做每一件事都要考虑到两个
05:48
different bodies that I have to be thinking about:
104
333000
2427
不同的主体,
05:51
the owners who are going to provide the cars
105
335427
2864
一方面是提供车的车主们,
05:54
and the drivers who are going to rent them.
106
338291
2447
另一方面是来租车的司机们。
05:56
Every single decision, I have to think about what is right for both sides.
107
340738
3472
每一项决定，我都要考虑到两方面的利益得失。
06:00
There are many, many examples and I'll give you one
108
344210
2464
有很多很多的例子，我给你举一个，
06:02
that is not my favorite example: insurance.
109
346674
3322
就是那个最让我头疼的例子： 保险。
06:05
It took me a year and a half to get the insurance just right.
110
349996
4529
我花了一年半的时间去搞定这个棘手的问题。
06:10
Hours and hours of sitting with insurers and many companies
111
354525
2989
我走访了许多保险公司, 花去了大量的时间,
06:13
and their thoughts about risk and how this is totally innovative,
112
357514
3746
和他们探讨风险问题和如何创立一套新的保险体系
06:17
they'd never thought of it before.
113
361260
1831
(这种体系)他们以前想都没想过。
06:18
Way too much money, I just can't even go there, with lawyers,
114
363091
3367
商谈的过程太繁琐了, 我真的不想再想那些事了，我与律师一起,
06:22
trying to figure out how this is different, who's responsible to whom,
115
366458
2784
试图找出这种保险有何不同,谁应向谁负责，
06:25
and the result was that we were able to provide owners
116
369242
3588
最终的结果是:我们可以为车主提供
06:28
protection for their own driving records and their own history.
117
372830
4292
保护他们自己的驾驶记录和自己的驾驶历史的保险。
06:33
The cars are completely insured during the rental,
118
377122
1816
在租赁期间, 车子获得全保,
06:34
and it gives drivers what they need, and what do they need?
119
378938
3664
和司机们的最大利益。那是什么呢?
06:38
They need a low deductible,
120
382602
2505
他们需要最低的免赔额，
06:41
and 24-hour roadside assistance.
121
385107
2248
和 24 小时救援服务。
06:43
So this was a trick to get these two sides.
122
387355
2884
这就是如何使双方满意的小例子。
06:46
So now I want to take you to the moment of --
123
390239
4248
所以，现在我们回到正题上来：
06:50
When you're an entrepreneur, and you've started a new company,
124
394487
3968
你是一名企业家，正要开办一个新的公司，
06:54
there's the, here's all the stuff we do beforehand,
125
398455
2394
上面提到的前期准备工作也已经齐备，
06:56
and then the service launches. What happens?
126
400849
3926
然后公司开业大吉。然后会发生什么事呢？
07:00
So all those months of work, they come into play.
127
404775
4400
所有这几个月准备的工作，开始发挥作用。
07:05
Last June 1, we launched. It was an exciting moment.
128
409175
4198
去年六月一日,我们推出了我们的服务,那是一个令人兴奋的时刻。
07:09
And all the owners are adding their cars. It's really exciting.
129
413373
3610
所有车主都在我们的网站添加他们的汽车。真是激动人心。
07:12
All the drivers are becoming members. It's excellent.
130
416983
2426
所有的未来租车人也成为了会员。真是太棒了。
07:15
The reservations start coming in, and here,
131
419409
4446
用车预订喷涌而来,同时
07:19
owners who were getting text messages and emails
132
423855
3067
车主也获得了短信和电子邮件
07:22
that said, "Hey, Joe wants to rent your car for the weekend.
133
426922
3093
说，"嘿，乔想这个周末租你的车,
07:25
You can earn 60 euros. Isn't that great? Yes or no?"
134
430015
4404
你可以赚 60 欧元。很棒吧？行还是不行?"
07:30
No reply. Like, a huge proportion of them
135
434419
3497
没有答复。好象很大一部分人都是这样,
07:33
couldn't be bothered after they had just started, they just signed up, to reply.
136
437916
4010
就在他们签约承诺给予答复后没多久就消声匿迹了....
07:37
So I thought, "Duh, Robin, this is the difference between
137
441926
3628
所以我想，"啊，罗宾，学着点,这就是
07:41
industrial production and peer production."
138
445554
3143
工业生产和"群体共享"之间的区别。
07:44
Industrial production, the whole point of industrial production
139
448697
3112
工业生产, 重点在于
07:47
is to provide a standardized, exact service model
140
451809
3474
提供一个标准化的, 完全一致的服务模式,
07:51
that is consistent every single time,
141
455283
2212
这就是每一次都一样,
07:53
and I'm really thankful that my smartphone is made
142
457495
3001
我真的感激我的智能手机是通过
07:56
using industrial production.
143
460496
1373
工业生产制作的。
07:57
And Zipcar provides a very nice, consistent service
144
461869
2738
同样,Zipcar 提供了一个很好的、 一致的服务
08:00
that works fabulously.
145
464607
1584
它运作得也很棒。
08:02
But what does peer production do? Peer production
146
466191
3142
但群体共享做些什么呢？群体共享
08:05
is this completely different way of doing things,
147
469333
3293
运作起来完全不同,
08:08
and you have a big quality range, and so eBay, cleverly,
148
472626
5072
你有一个参差不齐的资源范畴,所以eBay 很聪明,
08:13
the first peer production, Peer, Inc. company, I'd say,
149
477698
3321
这家最早的群体共享平台, 我认为，
08:16
they figured out early on, we need to have ratings
150
481019
4598
他们早些时候想出对策，我们需要对参与者打分,
08:21
and commentaries and all that yucky side stuff.
151
485617
3384
写评语和揭露所有令人作呕的行为。
08:24
We can flag that and we can put it to the side, and people
152
489001
3248
我们可以给这些人加标识,冷落他们, 让
08:28
who are buyers and consumers don't have to deal with it.
153
492249
4315
买家和消费者不必理会他们。
08:32
So going back, this is my look of excitement and joy,
154
496564
5058
所以回过头来看,这些才是我所认知的兴奋和喜悦，
08:37
because all this stuff that I'd also been hoping for
155
501622
2434
因为这一切的东西也是我所期望的,
08:39
actually really did happen, and what's that?
156
504056
2027
而且事实上确实出现了，那是什么呢？
08:41
That is the diversity of what's going on.
157
506083
2813
就是这种多样性。
08:44
You have these different fabulous owners
158
508896
2632
你有这些各式各样热情的车主们,
08:47
and their different cars, different prices,
159
511528
3430
和他们不同的汽车，不同的价格，
08:50
different locations. (Laughter)
160
514958
2138
来自不同的地区。（笑声）
08:52
They dress differently, and they look different,
161
517096
5147
他们着装不同,长相各异,
08:58
and, really, I love these photos every time I look at them.
162
522243
5720
而且，真的，每次看到这些照片我都爱不释手。
09:03
Cool guys, excited guys,
163
527963
3110
很酷的家伙，兴奋的家伙，
09:06
and here is Selma, who -- I love this driver.
164
531073
4779
这里是塞尔玛，— — 我很喜欢这个司机。
09:11
And after a year, we have 1,000 cars
165
535852
2620
一年后，我们有 1000 辆汽车
09:14
that are parked across France and 6,000 people
166
538472
3400
它们遍布整个法国和 6000 个
09:17
who are members and eager to drive them.
167
541872
2368
成员随时等待使用它们。
09:20
This would not be possible to do that in economic fashion
168
544240
4169
对于一个传统的公司来说,这种经济时尚
09:24
for a traditional company.
169
548409
2361
简直是天方夜谭。
09:26
Back to this spectrum.
170
550770
2142
返回到此座标轴,
09:28
So what's happening is, we had the yuck side,
171
552912
2716
到底发生了什么: 我们看到不好的一端,
09:31
but we actually had this real wow side.
172
555628
2224
但我们其实还有非常出色的一面。
09:33
And I can tell you two great stories.
173
557852
2740
我可以告诉你两个动人的故事。
09:36
A driver was telling me that they went to rent a car
174
560592
2967
有个司机告诉我他们要租一辆车
09:39
to go up the coast of France and the owner gave it to them,
175
563559
3735
去法国海岸游玩, 车主不但把车租给了他,
09:43
and said, "You know what, here's where the cliffs are,
176
567294
1992
并且告诉他那些悬崖在哪里,
09:45
and here's all the beaches, and this is my best beach,
177
569286
2520
哪里有海滩,哪里是我们最好的海滩，
09:47
and this is where the best fish restaurant is."
178
571806
2800
哪里是最好的海鲜餐厅。"
09:50
And the peers also become,
179
574606
2836
而且"群体共享"为
09:53
peers and owners create relationships,
180
577442
2261
租车者和车主建立了友好的关系,
09:55
and so at the last minute people can --
181
579703
2271
因此，在最后一刻, 有人可以-
09:57
a driver can say, "Hey, you know what, I really need the car,
182
581974
2657
例如一个司机可以说，"嘿，老兄,我真的需要用一下车,
10:00
is it available?" And that person will say,
183
584631
1490
行吗?" 车主会说:
10:02
"Sure, my wife's at home. Go pick up the keys. Go do it."
184
586121
3111
"当然可以,，我妻子在家。你去问她拿钥匙。开走它。"
10:05
So you can have these really nice things that can't happen,
185
589232
3399
因此你会遇到这些你以前没碰到过的好事,
10:08
and it's a kind of "Wow!" and I want to say "Wow!"
186
592631
3832
碰到这种事你肯定会说："哇噻“的, 而且我想要说"哇!"
10:12
type of thing that's happening here, because individuals,
187
596463
2480
这种事情发生是因为个体化的原因。
10:14
if you're a company, what happens is you might have
188
598943
2871
如果你是一家公司，有可能
10:17
10 people who are in charge of innovation,
189
601814
1750
你也许有十个人负责创新,
10:19
or 100 people who are in charge of innovation.
190
603564
1958
或是一百人。
10:21
What happens in Peer, Inc. companies is that you have
191
605522
3504
但是在群体共享这种模式下
10:24
tens and hundreds and thousands and even millions
192
609026
3072
有成百上千甚至上百万的
10:27
of people who are creating experiments on this model,
193
612098
3103
人在此模式基础上实践着,
10:31
and so out of all that influence and that effort,
194
615201
2585
所以在此类影响和各方努力下,
10:33
you are having this exceptional amount of innovation
195
617786
4391
你会有数以万计的新生事物
10:38
that is coming out.
196
622177
2419
孕育而生。
10:40
So one of the reasons, if we come back to why did I
197
624596
3368
所以其中原因之一，如果我们追溯为什么我会
10:43
call it Buzzcar? I wanted to remind all of us
198
627964
2841
叫它Buzzcar？我想要提醒所有的人
10:46
about the power of the hive,
199
630805
2876
有关蜂巢的力量,
10:49
and its incredible facility to create this platform
200
633681
2936
和创造这一平台令人难以置信容量
10:52
that individuals want to participate and innovate on.
201
636617
4021
它为每一个工蜂创建了参与与创新的平台。
10:56
And for me, when I think about our future,
202
640638
3420
对我而言，当我想到我们公司的未来，
10:59
and all of those problems that seem incredibly large,
203
644058
3328
和所有的那些貌似非常棘手问题，
11:03
the scale is impossible, the urgency is there,
204
647386
3086
规模不可想象, 而且还非常紧迫,
11:06
Peers, Inc. provides the speed and scale
205
650472
3034
"群体共享"公司不正提供了这种速度和规模,
11:09
and the innovation and the creativity that is going to answer these problems.
206
653506
4586
这种公司的改进和创新不正是问题之答案?
11:13
All we have to do is create a fabulous platform for participation -- nontrivial.
207
658092
5317
我们所要做的就是建立这种有意义的平台让人们参与进来--不简单。
11:19
So I continue to think that
208
663409
2777
于是, 我还在想,
11:22
transportation is the center of the hard universe.
209
666186
3255
交通是全球最令人头痛的问题。
11:25
All problems come back to transportation for me.
210
669441
2324
所有问题都回到我的运输上面来。
11:27
But there are all these other areas that are these profound,
211
671765
3847
但这里还有许多其他领域的问题, 很深远,
11:31
big problems that I know that we can work on,
212
675612
3365
矛盾重重, 但我知道我们可以努力解决,
11:34
and people are working on them in many different sectors,
213
678977
2776
而且人们正在为许多不同的部门探求着答案,
11:37
but there's this really fabulous group of things
214
681753
2545
与此同时,我们发现了
11:40
with the power of this Peers, Inc. model.
215
684298
4486
"群体共享" 的神奇力量。
11:44
So over the last decade, we've been reveling in
216
688784
6485
所以过去十年，我们已经沉迷在
11:51
the power of the Internet and how it's empowered individuals,
217
695269
3503
互联网的巨大魔力之中,亲眼目睹了个人的力量是如何变得万般强大,
11:54
and for me, what Peers, Inc. does
218
698772
2596
对我来说，"群体共享" 公司
11:57
is it takes it up a notch. We're now bringing the power
219
701368
3836
实际上起到了推波助澜的效益。我们现在要集
12:01
of the company and the corporation
220
705204
2996
大,小公司的资源
12:04
and supercharging individuals.
221
708200
2865
和充分利用个体参与者的力量来进行公司的动作。
12:06
So for me, it's a collaboration.
222
711065
3545
所以对我来说，这就是协作精神。
12:10
Together, we can. (Applause)
223
714610
4285
让我们一起努力吧!（掌声）
12:14
Thank you. (Applause)
224
718895
2585
谢谢。（掌声）
ABOUT THE SPEAKER
Robin Chase - Transport networkerWith Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors.
Why you should listen
If she weren't a proven entrepreneur, you might imagine Robin Chase as a transportation geek, a dedicated civil servant, endlessly refining computer models of freeway traffic. If she weren't such a green-conscious problem-solver, you might take her for a startup whiz. Case in point: In 2000, Chase focused her MIT business training on a car-sharing scheme imported from Europe and co-founded Zipcar, now the largest car-sharing business in the world. Using a wireless key, location awareness and Internet billing, members pick up Zipcars at myriad locations anytime they want one.
Now Chase has launched Buzzcar, a car-sharing service in France with a twist: instead of a fleet of green Zipcars, the service lets users share their own cars and make money off their unused capacity. Call it peer-to-peer auto rental.
Read this insightful interview with Chase about starting a business and raising kids (including a supermodel).
Robin Chase | Speaker | TED.com