TED2016
Amit Sood: Every piece of art you've ever wanted to see -- up close and searchable
阿米特·苏德: 通过搜索贴近每一个艺术品
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1,108,918 views
艺术大爆炸是什么样子？对于谷歌文化中心和艺术项目总监阿米特·苏德来说，艺术大爆炸就是有一个在线平台，让任何人都可以探索世界上伟大艺术藏品的每一个细节。跟随苏德和谷歌艺术家西里尔·迪亚涅一起进行一系列文化中心的神奇实验，窥探未来触手可及的艺术和文化的神奇未来。
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
Double-click the English transcript below to play the video.
00:12
The world is filled
with incredible objects
with incredible objects
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这个世界充满了不可思议的事物
00:16
and rich cultural heritage.
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和丰富的文化遗产
00:19
And when we get access to them,
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当我们开始了解它们
00:21
we are blown away, we fall in love.
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我们被它们所震撼，爱上它们
00:24
But most of the time,
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但是大多数时候
00:26
the world's population is living
without real access to arts and culture.
without real access to arts and culture.
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世上的人没有很多机会
真正接触艺术和文化
真正接触艺术和文化
00:31
What might the connections be
when we start exploring our heritage,
when we start exploring our heritage,
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当我们开始探索我们的遗产
00:37
the beautiful locations
and the art in this world?
and the art in this world?
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欣赏世界上美丽的地区和艺术时
什么可以成为联系呢？
什么可以成为联系呢？
00:41
Before we get started
in this presentation,
in this presentation,
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在我开始演讲之前
00:44
I just want to take care
of a few housekeeping points.
of a few housekeeping points.
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我想先做一些常规说明
00:47
First, I am no expert in art or culture.
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首先，我不是文化或艺术的专家
00:51
I fell into this by mistake,
but I'm loving it.
but I'm loving it.
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我偶然开始了这份工作
但是我深爱着它
但是我深爱着它
00:54
Secondly, all of what
I'm going to show you
I'm going to show you
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其次，所有我展示的内容
00:57
belongs to the amazing museums,
archives and foundations
archives and foundations
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属于与我们合作的
各个伟大的博物馆
各个伟大的博物馆
01:01
that we partner with.
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档案室和基金会
01:02
None of this belongs to Google.
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这些都不属于谷歌
01:05
And finally, what you see behind me
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最后，你们看到的我背后的屏幕上
01:08
is available right now
on your mobile phones,
on your mobile phones,
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现在在各位的手机和电脑上
01:11
on your laptops.
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也可以看到
01:13
This is our current platform,
where you can explore
where you can explore
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这是我们现在的平台
通过这个平台
通过这个平台
01:15
thousands of museums
and objects at your fingertips,
and objects at your fingertips,
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上千个博物馆里的展品供您选择
动动手指
动动手指
01:18
in extremely high-definition detail.
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所有细节一览无余
01:21
The diversity of the content
is what's amazing.
is what's amazing.
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内容的多样性是令人赞叹的
01:24
If we just had European paintings,
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如果我们只有欧洲画作
01:26
if we just had modern art,
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或者只有现代艺术
01:28
I think it gets a bit boring.
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我觉得那就有点无聊了
01:30
For example, this month,
we launched the "Black History" channel
we launched the "Black History" channel
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比如这个月
我们开启了“黑人历史”频道
我们开启了“黑人历史”频道
01:33
with 82 curated exhibitions,
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策划了82个展览
01:36
which talk about arts and culture
in that community.
in that community.
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都是相关内容的文化和艺术
01:40
We also have some
amazing objects from Japan,
amazing objects from Japan,
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我们还有一些来自日本的精美展品
01:43
centered around craftsmanship,
called "Made in Japan."
called "Made in Japan."
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以工匠精神为核心
这个系列叫做“日本制造”
这个系列叫做“日本制造”
01:47
And one of my favorite exhibitions,
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我最喜欢的展览之一
01:51
which actually is the idea of my talk,
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也是我演讲的主要思想
01:53
is -- I didn't expect to become
a fan of Japanese dolls.
a fan of Japanese dolls.
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是－我并不指望成为
一个日本玩偶的爱好者
一个日本玩偶的爱好者
01:57
But I am, thanks to this exhibition,
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但我是的，因为这些展览
02:00
that has really taught me
about the craftsmanship
about the craftsmanship
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我真正懂得了这些日本玩偶背后的
02:04
behind the soul of a Japanese doll.
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工匠精神的含义
02:06
Trust me, it's very exciting.
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相信我，非常令人兴奋
02:08
Take my word for it.
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我敢保证
02:09
So, moving on swiftly.
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让我们继续谈
02:11
One quick thing I wanted
to showcase in this platform,
to showcase in this platform,
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在这个平台上我想要快速演示的
02:14
which you can share with your kids
and your friends right now,
and your friends right now,
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而且此时此刻
你可以和孩子们或朋友们分享的
你可以和孩子们或朋友们分享的
02:17
is you can travel to all these
amazing institutions virtually, as well.
amazing institutions virtually, as well.
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是你可以真正地穿梭于
这些精美的展品之中
这些精美的展品之中
02:22
One of our recent ideas was with
The Guggenheim Museum in New York,
The Guggenheim Museum in New York,
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我们最近的一个想法之一是
和纽约的古根海姆博物馆合作
和纽约的古根海姆博物馆合作
02:25
where you can get a taste
of what it might feel like
of what it might feel like
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在那里你可以有一种
身临其境的感觉
02:29
to actually be there.
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02:30
You can go to the ground floor
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你可以走进它们的大厅
02:31
and obviously, most of you,
I assume, have been there.
I assume, have been there.
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而且显然， 我想你们中的大部分
之前去过那里
之前去过那里
02:34
And you can see the architectural
masterpiece that it is.
masterpiece that it is.
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你可以亲眼目睹这个建筑巨作
02:37
But imagine this accessibility
for a kid in Bombay
for a kid in Bombay
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但是想想一个在孟买
02:40
who's studying architecture,
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学习建筑的孩子
02:42
who hasn't had a chance
to go to The Guggenheim as yet.
to go to The Guggenheim as yet.
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没有去古根海姆博物馆
的机会
的机会
02:45
You can obviously look at objects
in the Guggenheim Museum,
in the Guggenheim Museum,
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你可以仔细浏览古根海姆博物馆
的所有展品
的所有展品
02:48
you can obviously get into them
and so on and so forth.
and so on and so forth.
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你可以进去一个一个地看
等等
等等
02:51
There's a lot of information here.
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这里包罗万象
02:53
But this is not the purpose
of my talk today.
of my talk today.
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但是这不是我今天演讲的目的
02:57
This exists right now.
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这是已经存在的
02:59
What we now have are the building blocks
to a very exciting future,
to a very exciting future,
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我们正在构建一些其他的板块
让平台拥有精彩的未来
让平台拥有精彩的未来
03:03
when it comes to arts and culture
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让文化艺术更好地
03:05
and accessibility to arts and culture.
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被接受和被研究
03:07
So I am joined today onstage
by my good friend and artist in residence
by my good friend and artist in residence
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所以今天我和巴黎驻地艺术家
我的好朋友
我的好朋友
03:12
at our office in Paris, Cyril Diagne,
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西里尔·迪亚涅同台为您展示
03:14
who is the professor of interactive design
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西里尔·迪亚涅是瑞士洛桑
03:16
at ECAL University
in Lausanne, Switzerland.
in Lausanne, Switzerland.
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ECAL大学交互设计系的教授
03:19
What Cyril and our team
of engineers have been doing
of engineers have been doing
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西里尔和我们的团队的工程师
一直致力于
一直致力于
03:21
is trying to find these connections
and visualize a few of these.
and visualize a few of these.
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寻找一些相互关联
然后把它们做出来
然后把它们做出来
03:25
So I'm going to go quite quick now.
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我现在会讲的快一点
03:26
This object you see
behind me -- oh, just clarification:
behind me -- oh, just clarification:
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大家可以看到我背后的展品
对了，我澄清一下：
对了，我澄清一下：
03:30
Always, seeing the real thing is better.
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亲自去看真品总是更好
03:32
In case people think
I'm trying to replicate the real thing.
I'm trying to replicate the real thing.
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以防大家觉得
我在试图复制真迹
我在试图复制真迹
03:35
So, moving on.
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我们继续
03:37
This object you see behind me
is the Venus of Berekhat Ram.
is the Venus of Berekhat Ram.
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这个展品是
色列贝列卡特拉姆的维纳斯
色列贝列卡特拉姆的维纳斯
03:40
It's one of the oldest
objects in the world,
objects in the world,
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这是世界上最古老的艺术品之一
03:42
found in the Golan Heights
around 233,000 years ago,
around 233,000 years ago,
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发现于23万年前的戈兰高地
03:45
and currently residing
at the Israel Museum in Jerusalem.
at the Israel Museum in Jerusalem.
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现在保存在耶路撒冷的
以色列博物馆中
以色列博物馆中
03:49
It is also one of the oldest
objects on our platform.
objects on our platform.
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这也是我们平台最古老的文物之一
03:52
So let's zoom.
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让我们放大来看
03:53
We start from this one object.
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我们从这个展品开始
03:55
What if we zoomed out
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如果我们把它缩放成一点
03:58
and actually tried to experience
our own cultural big bang?
our own cultural big bang?
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试着去体验文化的大爆炸
我们会有什么感受呢？
我们会有什么感受呢？
04:03
What might that look like?
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会是什么样的体验呢？
04:05
This is what we deal with on a daily basis
at the Cultural Institute --
at the Cultural Institute --
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这就是我们每天在文化中心所做的事情
04:09
over six million cultural artifacts
curated and given to us by institutions,
curated and given to us by institutions,
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我们让超过六百万
来自世界各地的文化艺术品
来自世界各地的文化艺术品
04:14
to actually make these connections.
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彼此产生联系
04:16
You can travel through time,
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你可以穿梭时空
04:17
you can understand more
about our society through these.
about our society through these.
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你可以通过这些
更好地了解我们社会
更好地了解我们社会
04:21
You can look at it
from the perspective of our planet,
from the perspective of our planet,
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你可以从地球的角度看待展品
04:25
and try to see how
it might look without borders,
it might look without borders,
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尝试去在没有界限的限制下
感受文化和艺术
感受文化和艺术
04:28
if we just organized art and culture.
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如果我们仅仅是把
艺术和文化组织起来
艺术和文化组织起来
04:30
We can also then plot it by time,
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我们也可以依照时间来探索
04:33
which obviously, for the data geek
in me, is very fascinating.
in me, is very fascinating.
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显然作为一个数据专家
我对此非常着迷
我对此非常着迷
04:37
You can spend hours
looking at every decade
looking at every decade
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你可以花数小时浏览
不同时代的
不同时代的
04:40
and the contributions
in that decade and in those years
in that decade and in those years
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每一个十年之间艺术，历史和文化
04:43
for art, history and cultures.
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所做出的贡献
04:46
We would love to spend hours
showing you each and every decade,
showing you each and every decade,
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我们很想用几个小时
为各位展示每一个十年
为各位展示每一个十年
04:49
but we don't have the time right now.
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不过此时此刻我们没有时间
04:51
So you can go on your phone
and actually do it yourself.
and actually do it yourself.
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各位可以在手机上自行查看
04:54
(Applause)
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（观众掌声）
04:58
But if you don't mind
and can hold your applause till later,
and can hold your applause till later,
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但是如果你们不介意的话，
请把掌声留到最后
请把掌声留到最后
05:01
I don't want to run out of time,
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我不想超过时间
05:03
because I want to show you
a lot of cool stuff.
a lot of cool stuff.
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因为我有很多很酷的东西
想要展示给你们看
想要展示给你们看
05:05
So, just very quickly:
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所以，继续快速介绍：
05:06
you can move on from here
to another very interesting idea.
to another very interesting idea.
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从这里你可以继续
另一个很有趣的想法
另一个很有趣的想法
05:10
Beyond the pretty picture,
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在漂亮的图片
05:12
beyond the nice visualization,
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和精美的可视化方案背后
05:14
what is the purpose, how is this useful?
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我们想要达到什么目的？
怎样让这个平台更有实用性？
怎样让这个平台更有实用性？
05:16
This next idea comes
from discussions with curators
from discussions with curators
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下一个想法来源于我们在博物馆时
05:21
that we've been having at museums,
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与博物馆策展人们的对话
05:23
who, by the way, I've fallen in love with,
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顺便说一句，我也很爱他们
05:25
because they dedicate their whole life
to try to tell these stories.
to try to tell these stories.
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因为他们的一生
都致力于讲述这些故事
都致力于讲述这些故事
05:28
One of the curators told me,
"Amit, what would it be like
"Amit, what would it be like
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其中一位博物馆策展人告诉我：
“阿米特，如果可以做个策展人的虚拟桌面
“阿米特，如果可以做个策展人的虚拟桌面
05:31
if you could create
a virtual curator's table
a virtual curator's table
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让六百万展品可以
以一个我们可以
以一个我们可以
05:33
where all these six million objects
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看得见其中的联系
05:36
are displayed in a way for us
to look at the connections between them?"
to look at the connections between them?"
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的方式展现给大家那该多好。”
05:40
You can spend a lot of time, trust me,
looking at different objects
looking at different objects
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你可以花上很长时间观赏不同的展品
05:44
and understanding where they come from.
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并了解它们来自于何处
05:46
It's a crazy Matrix experience.
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就像《黑客帝国》里的经历一样
05:48
(Laughter)
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（观众笑声）
05:49
Just moving on,
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我们继续
05:51
let's take the world-famous
Vincent Van Gogh,
Vincent Van Gogh,
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我们使用世界级著名的
文森特·梵高为例
文森特·梵高为例
05:54
who is very well-represented
on this platform.
on this platform.
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他的作品是
这个平台上的优秀代表
这个平台上的优秀代表
05:58
Thanks to the diversity
of the institutions we have,
of the institutions we have,
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感谢与我们合作的
不同机构的多样性
不同机构的多样性
06:00
we have over 211 high-definition,
amazing artworks by this artist,
amazing artworks by this artist,
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我们有超过211幅这位画家的
高清晰度的珍贵作品
高清晰度的珍贵作品
06:06
now organized in one beautiful view.
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有组织地排成一幅美丽景观
06:10
And as it resolves,
and as Cyril goes deeper,
and as Cyril goes deeper,
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随着西里尔深入放大
06:13
you can see all the self-portraits,
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你可以看到所有的自画像
06:15
you can see still life.
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可以看到静物写生
06:17
But I just wanted to highlight
one very quick example,
one very quick example,
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但是我想快速地举一个例子
06:19
which is very timely:
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在这里说很合适：
06:21
"The Bedroom."
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《卧室》
06:22
This is an artwork
where three copies exist --
where three copies exist --
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这幅作品有三幅副本－
06:25
one at the Van Gogh Museum in Amsterdam,
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一幅在阿姆斯特丹的梵高博物馆
06:27
one at the Orsay in Paris
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一幅在巴黎的奥赛美术馆
06:29
and one at the Art Institute of Chicago,
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还有一幅在芝加哥的艺术中心
06:31
which, actually, currently
is hosting a reunion
is hosting a reunion
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实际幅芝加哥艺术中心现在
把三副作品
把三副作品
06:33
of all three artworks physically,
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重新放在一起展览
06:35
I think only for the second time ever.
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这是有史以来的第二次
06:37
But, it is united digitally and virtually
for anybody to look at
for anybody to look at
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实际上在这里它们已经数字化
虚拟化地重聚
虚拟化地重聚
06:42
in a very different way,
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任何人都可以
用这种不同寻常的方式观看
用这种不同寻常的方式观看
06:44
and you won't get pushed
in the line in the crowd.
in the line in the crowd.
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而且你不用担心排队观看时的拥挤
06:47
So let's take you and let's travel
through "The Bedroom" very quickly,
through "The Bedroom" very quickly,
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所以让我们一起快速浏览
《卧室》这幅作品
《卧室》这幅作品
06:52
so you can experience what we are doing
for every single object.
for every single object.
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你们可以感受我们在
每一幅作品上所做的努力
每一幅作品上所做的努力
06:56
We want the image to speak
as much as it can
as much as it can
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我们希望这幅图片
可以在一个数字平台上
可以在一个数字平台上
06:59
on a digital platform.
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最大化地讲述它的故事
07:01
And all you need is an internet
connection and a computer
connection and a computer
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你需要的只是网络连接
和一个电脑
和一个电脑
07:04
(Applause)
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（观众掌声）
07:08
And, Cyril, if you can go deeper, quickly.
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西里尔请你再深入一点，快一点
07:11
I'm sorry, this is all live,
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不好意思，这是现场演示
07:13
so you have to give Cyril
a little bit of --
a little bit of --
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所以，希望各位给
西里尔一些时间
西里尔一些时间
07:16
and this is available for every object:
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每一个展品都可以这样操作：
07:18
modern art, contemporary art,
Renaissance -- you name it,
Renaissance -- you name it,
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无论是现代艺术，当代艺术
还是文艺复兴艺术品
还是文艺复兴艺术品
07:21
even sculpture.
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甚至雕塑也可以
07:23
Sometimes, you don't know
what can attract you
what can attract you
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有的时候你不知道什么会吸引你
去欣赏一幅艺术作品
去欣赏一幅艺术作品
07:27
to an artwork or to a museum
or to a cultural discovery.
or to a cultural discovery.
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参观一座博物馆
或进行一次文化之旅
或进行一次文化之旅
07:32
So for me, personally,
it was quite a challenge
it was quite a challenge
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所以，对于我来说
这确实是一个挑战
这确实是一个挑战
07:35
because when I decided to make this
my full-time job at Google,
my full-time job at Google,
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因为当我决定在谷歌
全职从事这个工作的时候
全职从事这个工作的时候
07:38
my mother was not very supportive.
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我妈妈并不是很支持
07:41
I love my mother,
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我爱我的妈妈
07:42
but she thought I was wasting my life
with this museum stuff.
with this museum stuff.
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但是她认为我从事博物馆相关的工作
是在浪费生命
是在浪费生命
07:45
And for her, a museum is what
you do when you go on vacation
you do when you go on vacation
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对于她来说
参观博物馆是放假时做的事
参观博物馆是放假时做的事
07:48
and you tick-mark and it's over, right?
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打一下卡就结束了
07:50
And it took around four and a half years
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我用了大概四年半的时间
07:53
for me to convince my lovely Indian mother
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说服我可爱的印度妈妈
07:55
that actually, this is worthwhile.
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告诉她我所做的是值得的
07:57
And the way I did it was,
I realized one day that she loves gold.
I realized one day that she loves gold.
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我用的办法是
有一天我发现她喜欢黄金
有一天我发现她喜欢黄金
08:00
So I started showing her all objects
that have the material gold in them.
that have the material gold in them.
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我开始给她展示
所有有黄金作为材料的作品
所有有黄金作为材料的作品
08:06
And the first thing my mom asks me is,
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我妈妈问我的第一句话是：
08:09
"How can we buy these?"
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“我们怎么买这些东西？”
08:11
(Laughter)
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（观众笑声）
08:13
And obviously, my salary is not that high,
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显然我的工资没有那么高
08:16
so I was like, "We can't
actually do that, mom.
actually do that, mom.
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所以，我说：“妈妈我们买不了
08:19
But you can explore them virtually."
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但是你可以虚拟地探索它们。”
08:21
And so now my mom -- every time
I meet her, she asks me,
I meet her, she asks me,
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所以现在当我每次遇见妈妈
她都会问我：
她都会问我：
08:24
"Any more gold, any more silver
in your project? Can you show me?"
in your project? Can you show me?"
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“你的项目里还有别的
金银做的物品么？能给我看看么？“
金银做的物品么？能给我看看么？“
08:28
And that's the idea
I'm trying to illustrate.
I'm trying to illustrate.
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这就是我想解释的观点
08:30
It does not matter how you get in,
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你怎么接触这些艺术品并不重要
08:32
as long as you get in.
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只要你接触了这些艺术品
08:33
Once you get in, you're hooked.
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只要你开始了解
你就会被吸引
你就会被吸引
08:35
Moving on from here very quickly,
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说完这个
08:37
there is kind of a playful idea, actually,
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其实我想讲一个很好玩的观点
08:40
to illustrate the point of access,
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从实用的角度出发
08:42
and I'm going to go
quite quickly on this one.
quite quickly on this one.
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简明地阐述我的观点
08:44
We all know that seeing the artwork
in person is amazing.
in person is amazing.
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我们都知道亲自去看
这些艺术作品是很棒的
这些艺术作品是很棒的
08:50
But we also know
that most of us can't do it,
that most of us can't do it,
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但是我们也知道
我们中的大部分没有办法去
我们中的大部分没有办法去
08:52
and the ones that can afford
to do it, it's complicated.
to do it, it's complicated.
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我们承担不起费用
这很复杂
这很复杂
08:55
So -- Cyril, can we load
up our art trip, what do we call it?
up our art trip, what do we call it?
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所以－西里尔，
我们可不可以加载我们的艺术之旅
我们可不可以加载我们的艺术之旅
08:59
We don't have a good name for this.
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我们还不知道怎么称呼这个
09:01
But essentially, we have
around 1,000 amazing institutions,
around 1,000 amazing institutions,
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但是本质上，我们的平台上
有来自68个国家的
有来自68个国家的
09:06
68 countries.
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1000个伟大的机构
09:07
But let's start with Rembrandt.
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我们从伦勃朗的作品开始
09:09
We might have time for only one example.
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我们也许只有举一个例子的时间
09:11
But thanks to the diversity,
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但是感谢组织的多样性
09:13
we've got around 500 amazing
Rembrandt object artworks
Rembrandt object artworks
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我们收集了来自17个国家
46个组织的
46个组织的
09:17
from 46 institutions and 17 countries.
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500件左右伟大的伯伦朗艺术品
09:19
Let's say that on your next vacation,
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假如在你的下一个假期
09:22
you want to go see
every single one of them.
every single one of them.
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你想观看每一个艺术品
09:24
That is your itinerary,
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这是你的行程安排
09:25
you will probably travel
53,000 kilometers,
53,000 kilometers,
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你大概要完成53000公里
09:29
visit around, I think, 46 institutions,
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穿越46个机构的旅程
09:32
and just FYI, you might release
10 tons of CO2 emissions.
10 tons of CO2 emissions.
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仅供参考
您可能会释放10吨二氧化碳
您可能会释放10吨二氧化碳
09:36
(Laughter)
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（观众笑声）
09:37
But remember, it's art,
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但是请记住，这是艺术
09:39
so you can justify it,
perhaps, in some way.
perhaps, in some way.
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所以从某种角度说
这样做也说得过去
这样做也说得过去
09:42
Moving on swiftly from here,
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继续下一个话题
09:44
is something a little bit
more technical and more interesting.
more technical and more interesting.
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这个话题
更专业也更有趣
更专业也更有趣
09:47
All that we've shown you so far
uses metadata to make the connections.
uses metadata to make the connections.
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目前我们展示的
是利用元数据产生联系
是利用元数据产生联系
09:52
But obviously we have
something cool nowadays
something cool nowadays
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但是显然，我们现在有很棒的东西
－－ 计算机学习能力
－－ 计算机学习能力
09:54
that everyone likes to talk about,
which is machine learning.
which is machine learning.
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所有人都喜欢讨论这个领域
09:57
So what we thought is,
let's strip out all the metadata,
let's strip out all the metadata,
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所以，我们的想法是
让我们跳出元数据
让我们跳出元数据
10:00
let's look at what machine learning can do
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看一看仅仅依靠视觉识别
这个全部的收集的
这个全部的收集的
10:04
based purely on visual recognition
of this entire collection.
of this entire collection.
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计算机学习能力可以做什么
10:08
What we ended up with
is this very interesting map,
is this very interesting map,
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我们创造了这个非常有趣的地图
10:13
these clusters that have
no reference point information,
no reference point information,
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这些集群没有参考点信息
10:17
but has just used visuals
to cluster things together.
to cluster things together.
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仅仅依靠外观联系在一起
10:21
Each cluster is an art to us
by itself of discovery.
by itself of discovery.
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每一个集群对我们来说
本身就是一次发现
本身就是一次发现
10:25
But one of the clusters we want
to show you very quickly
to show you very quickly
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其中我们想展示给大家的
10:27
is this amazing cluster of portraits
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一个集群是全世界博物馆中
10:30
that we found from museums
around the world.
around the world.
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精彩的的肖像集群
10:32
If you could zoom in
a little bit more, Cyril.
a little bit more, Cyril.
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西里尔，如果可以放大一点
10:34
Just to show you, you can
just travel through portraits.
just travel through portraits.
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如各位所见
你可以在肖像中徜徉
你可以在肖像中徜徉
10:38
And essentially, you can do nature,
you can do horses
you can do horses
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而且你可以寻找与自然相关
或与马相关的
或与马相关的
10:41
and clusters galore.
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这里有大量的集群
10:44
When we saw all these portraits,
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我们看着这些肖像
10:45
we were like, "Hey, can we do
something fun for kids,
something fun for kids,
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我们在想：
“我们可不可以为孩子带来一些快乐？
“我们可不可以为孩子带来一些快乐？
10:49
or can we do something playful
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或者可不可以做一些好玩的东西
10:51
to get people interested in portraits?"
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让人们对画像更有兴趣？”
10:53
Because I haven't really seen
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因为我没真正见过
10:55
young kids really excited
to go to a portrait gallery.
to go to a portrait gallery.
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去肖像美术馆很兴奋的孩子
10:59
I wanted to try to figure something out.
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我们想创造点什么
11:01
So we created something
called the portrait matcher.
called the portrait matcher.
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所以我们开发了肖像比对功能
11:03
It's quite self-explnatory,
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这个功能很好理解
11:05
so I'm just going to let Cyril
show his beautiful face.
show his beautiful face.
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我只需要西里尔
展示一下他美丽的脸
展示一下他美丽的脸
11:07
And essentially what's happening is,
with the movement of his head,
with the movement of his head,
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随着他头部的运动
11:12
we are matching different portraits
around the world from museums.
around the world from museums.
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世界各地博物馆的画像
可以与之匹配
可以与之匹配
11:16
(Applause)
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（观众掌声）
11:29
And I don't know about you,
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1706
我不知道各位感觉如何
11:31
but I've shown it to my nephew and sister,
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2016
当我给我的外甥和妹妹演示的时候
11:33
and the reaction is just phenomenal.
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他们开心得不行
11:35
All they ask me is,
"When can we go see this?"
"When can we go see this?"
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2706
他们都在问我：
“什么时候我们可以玩这个？”
“什么时候我们可以玩这个？”
11:39
And by the way, if we're nice,
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顺便提一句
如果我们做个好人
如果我们做个好人
11:41
maybe, Cyril, you can smile
and find a happy one?
and find a happy one?
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西里尔，你可以笑一下
找一张开心点的么？
找一张开心点的么？
11:44
Oh, perfect.
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噢，太完美了
11:46
By the way, this is not rehearsed.
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我们事先没有彩排过
11:48
Congrats, Cyril. Great stuff. Oh wow.
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恭喜你西里尔
干得不错
干得不错
11:51
OK, let's move on; otherwise,
this will just take the whole time.
this will just take the whole time.
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我们继续
不然这个应用可以玩一天
不然这个应用可以玩一天
11:54
(Applause)
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（观众掌声）
11:56
So, art and culture
can be fun also, right?
can be fun also, right?
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所以艺术和文化
也很有意思，是吧？
也很有意思，是吧？
11:59
For our last quick experiment --
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最后一个小实验
12:03
we call all of these "experiments" --
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我们管这些叫做“实验”
12:05
our last quick experiment
comes back to machine learning.
comes back to machine learning.
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最后一个实验
回到了计算机学习部分
回到了计算机学习部分
12:08
We show you clusters, visual clusters,
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我们展示了集群
视觉集群
视觉集群
12:10
but what if we could ask the machine
to also name these clusters?
to also name these clusters?
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如果我们让电脑命名这些集群
会发生什么？
会发生什么？
12:15
What if it could automatically tag
them, using no actual metadata?
them, using no actual metadata?
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不使用元数据的情况下
电脑可以自动为集群打上标签么？
电脑可以自动为集群打上标签么？
12:20
So what we have is this kind of explorer,
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所以我们有了这样一个浏览器
12:24
where we have managed to match,
I think, around 4,000 labels.
I think, around 4,000 labels.
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电脑为我们做了4000个标签
12:28
And we haven't really
done anything special here,
done anything special here,
255
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3164
我们其实没有做什么特别的
12:31
just fed the collection.
256
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1658
只是提供了所有的收藏
12:33
And we found interesting categories.
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我们发现了很多有趣的分类
12:35
We can start with horses,
a very straightforward category.
a very straightforward category.
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我们可以从马开始
这是很直接的分类
这是很直接的分类
12:37
You would expect to see
that the machine has put
that the machine has put
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你可以期待看到电脑放进去的
12:40
images of horses, right?
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都是马的照片，对吧？
12:42
And it has, but you also notice,
right over there,
right over there,
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当然有，但是如果仔细看这边
12:45
that it has a very abstract image
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这里有一个非常抽象的图
12:47
that it has still managed to recognize
and cluster as horses.
and cluster as horses.
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电脑认定也属于马的分类
12:50
We also have an amazing head
in terms of a horse.
in terms of a horse.
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这样我们就以马为关键字
有了漂亮的一拍图片
有了漂亮的一拍图片
12:54
And each one has the tags
as to why it got categorized in this.
as to why it got categorized in this.
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每一个图片都有标签
说明为什么它被这样分类
说明为什么它被这样分类
12:58
So let's move to another one
which I found very funny and interesting,
which I found very funny and interesting,
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那么我们继续看一个
我觉得很有趣的例子
我觉得很有趣的例子
13:02
because I don't understand
how this category came up.
how this category came up.
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因为我不知道这个分类怎么来的
13:05
It's called "Lady in Waiting."
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分类叫做“等待的女人”
13:06
If, Cyril, you do it very quickly,
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西里尔请加快速度
13:09
you will see that we have
these amazing images
these amazing images
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你们可以看到这些精彩的图片
13:13
of ladies, I guess, in waiting or posing.
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都是关于在等待
或在摆姿势的女人的
或在摆姿势的女人的
13:15
I don't really understand it.
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我确实无法理解
13:17
But I've been trying to ask
my museum contacts,
my museum contacts,
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但是我一直在尝试
问我的博物馆联系人
问我的博物馆联系人
13:19
you know, "What is this?
What's going on here?"
What's going on here?"
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“这是什么？
这张图里发生了什么？”
这张图里发生了什么？”
13:21
And it's fascinating.
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这确实让人着迷
13:23
Coming back to gold very quickly,
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回到金子
13:26
I wanted to search for gold
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我想要寻找金子
13:27
and see how the machine
tagged all the gold.
tagged all the gold.
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然后看看电脑如何给金子
打上标签
打上标签
13:29
But, actually, it doesn't tag it as gold.
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但是实际上电脑
没有给它标签黄金
没有给它标签黄金
13:32
We are living in popular times.
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我们生活在一个流行的时代
13:33
It tags it as "bling-bling."
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它打的标签是“土豪金”
13:35
(Laughter)
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（观众笑声）
13:39
I'm being hard on Cyril,
because I'm moving too fast.
because I'm moving too fast.
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我一直在难为西里尔
因为我讲的太快了
因为我讲的太快了
13:42
Essentially, here you have
all the bling-bling
all the bling-bling
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现在你可以看到
13:44
of the world's museums organized for you.
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世界上的博物馆为您提供的
所有土豪金的物品
所有土豪金的物品
13:47
And finally, to end this talk
and these experiments,
and these experiments,
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最后，希望各位在听完这次演讲后
13:51
what I hope you feel after this talk
is happiness and emotion.
is happiness and emotion.
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可以感到开心和感动
13:54
And what would we see
when we see happiness?
when we see happiness?
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然后当我们感到高兴的时候
我们会看到什么？
我们会看到什么？
13:57
If we actually look at all the objects
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如果我们看完这些
14:00
that have been tagged under "happiness,"
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被打上“快乐”的艺术品
14:02
you would expect happiness, I guess.
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我想你们会感到快乐
14:05
But there was one that came up
that was very fascinating and interesting,
that was very fascinating and interesting,
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但是有一个作品很吸引人很有趣
14:11
which was this artwork
by Douglas Coupland,
by Douglas Coupland,
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由我们的朋友，也是当地艺术家
14:16
our friend and artist
in residence as well,
in residence as well,
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道格拉斯·库普兰所做
14:18
called, "I Miss My Pre-Internet Brain."
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叫做，“我怀念有网络前的大脑”
14:20
I don't know why the machine feels like
it misses its pre-Internet brain
it misses its pre-Internet brain
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我不知道为什么计算机
会想念有网络前的大脑
会想念有网络前的大脑
14:24
and it's been tagged here,
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也不知道为什么
这部作品被标记在这里
这部作品被标记在这里
14:25
but it's a very interesting thought.
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但是这个想法很有意思
14:27
I sometimes do miss my pre-Internet brain,
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有的时候我确实很怀念
我有网络之前的大脑
我有网络之前的大脑
14:29
but not when it comes to exploring
arts and culture online.
arts and culture online.
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但是当我开始在网上探索
艺术和文化之后我就不这么想了
艺术和文化之后我就不这么想了
14:32
So take out your phones,
take out your computers,
take out your computers,
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所以，拿出你的手机和电脑
14:34
go visit museums.
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去参观博物馆吧
14:36
And just a quick call-out
to all the amazing archivists,
to all the amazing archivists,
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这就像那些坐在博物馆中
保存这些历史的博物馆馆长
保存这些历史的博物馆馆长
14:38
historians, curators,
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策展人或历史学家
14:40
who are sitting in museums,
preserving all this culture.
preserving all this culture.
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为您上门服务
14:43
And the least we can do is get
our daily dose of art and culture
our daily dose of art and culture
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至少我们可以让
我们和我们的后代
我们和我们的后代
14:46
for ourselves and our kids.
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每天增长一点艺术文化知识
14:47
Thank you.
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谢谢
14:48
(Applause)
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（观众掌声）
ABOUT THE SPEAKER
Amit Sood - TechnologistAs the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.
Why you should listen
Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.
Amit Sood | Speaker | TED.com