Small Thing Big Idea
Isaac Mizrahi: How the button changed fashion
Айзък Мизрахи: Как копчето промени модата
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Как простото копче промени света, според модния дизайнер Айзък Мизрахи.
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Double-click the English transcript below to play the video.
00:12
There are no bad buttons,
there are only bad people.
there are only bad people.
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Няма лоши копчета, има само лоши хора.
00:14
How does that sound? OK?
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Как ви звучи това?А?
00:15
[Small thing.]
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[Нещо малко.]
00:16
[Big idea.]
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[Голяма идея.]
00:19
[Isaac Mizrahi on
the Button]
the Button]
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[Айзък Мизрахи
за копчетата]
за копчетата]
00:23
No one knows who invented the button.
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Никой не знае кой е изобретил копчетата.
00:25
It might have shown up
as early as 2,000 BCE.
as early as 2,000 BCE.
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Може би са се появили
още през 2000 година преди новата ера.
още през 2000 година преди новата ера.
00:28
It was decorative when it first started,
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Първоначално били за украса,
00:31
just something pretty
sewn onto your clothes.
sewn onto your clothes.
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просто нещо красиво зашито за дрехите ви.
00:33
Then about 3,000 years later,
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После след около 3000 години,
00:35
someone finally invented the buttonhole,
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някой най-накрая открил илика
00:38
and buttons were suddenly useful.
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и копчетата изведнъж станали полезни.
00:40
The button and the buttonhole
is such a great invention.
is such a great invention.
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Копчето и илика са много велико откритие.
00:44
Not only does it slip
through the buttonhole,
through the buttonhole,
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Не само се провира през илика,
00:46
but then it kind of falls into place,
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но след това и се застопорява
00:48
and so you're completely secure,
like it's never going to open.
like it's never going to open.
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и вие сте напълно сигурни,
сякаш никога няма да се откопчее.
сякаш никога няма да се откопчее.
00:51
The design of a button hasn't changed much
since the Middle Ages.
since the Middle Ages.
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Дизайнът на копчето не се е променил много
от Средновековието насам.
от Средновековието насам.
00:55
It's one of the most enduring
designs in history.
designs in history.
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Един от най-трайните дизайни в историята.
00:58
For me, the best buttons
are usually round.
are usually round.
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Според мен, едни от най-добрите копчета
са обикновено кръгли.
са обикновено кръгли.
01:01
There's either a dome button
with a little shank,
with a little shank,
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Те са или полусферични с малка дръжчица
01:04
or there's just this sort of round thing
with either a rim or not a rim,
with either a rim or not a rim,
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или просто един вид кръгло нещо
с ръб или без
с ръб или без
01:08
either two holes or four holes.
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с две или с четири дупки.
01:10
Almost more important than the button
is the buttonhole.
is the buttonhole.
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Може би по-важен от копчето е илика.
01:13
And the way you figure that out is:
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И го изчисляваш по следния начин:
01:15
the diameter of the button
plus the width of the button,
plus the width of the button,
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диаметърът на копчето плюс ширината му
01:18
plus a little bit of ease.
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плюс малко аванс за лекота.
01:19
Before buttons, clothes were bigger --
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Преди да има копчетата,
дрехите били по-големи.
дрехите били по-големи.
01:22
they were more kind of amorphous,
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Били по-скоро безформени
01:24
and people, like, wriggled into them
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и хората се намърдвали в тях
01:26
or just kind of wrapped
themselves in things.
themselves in things.
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или просто се увивали в неща.
01:28
But then fashion moved closer to the body
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Но модата се изменила по-близо
до формата на тялото
до формата на тялото
01:32
as we discovered uses for the button.
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с изобретяването на копчето.
01:34
At one time, it was the one way
to make clothes fit against the body.
to make clothes fit against the body.
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По едно време това бил единственият начин
да направят дрехи по тялото.
да направят дрехи по тялото.
Мисля, че причината копчетата
да се задържат толкова време,
да се задържат толкова време,
01:41
I think the reason buttons have endured
for so long, historically,
for so long, historically,
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исторически погледнато,
01:44
is because they actually work
to keep our clothes shut.
to keep our clothes shut.
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е понеже наистина
държат дрехите ни закопчани.
държат дрехите ни закопчани.
01:47
Zippers break;
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Циповече се чупят.
01:48
Velcro makes a lot of noise,
and it wears out after a while.
and it wears out after a while.
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Велкро лентите издават шум
и се изхабяват бързо
и се изхабяват бързо
01:51
If a button falls off,
you just literally sew that thing on.
you just literally sew that thing on.
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А ако копче се разшие,
буквално просто го зашиваш наново.
буквално просто го зашиваш наново.
01:54
A button is kind of there
for the long run.
for the long run.
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И копчето си е там дългосрочно.
01:57
It's not just the most
elemental design ever,
elemental design ever,
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Това не е просто най-основният дизайн,
02:00
it's also such a crazy fashion statement.
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а и изразяване на щура модна позиция.
02:04
When I was a kid, my mom knit me
this beautiful sweater.
this beautiful sweater.
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Когато бях дете,
майка ми ми оплете един красив пуловер.
майка ми ми оплете един красив пуловер.
02:08
I didn't like it.
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Не ми харесваше.
02:09
And then I found these buttons,
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После открих едни копчета
02:10
and the minute the buttons were
on the sweater, I loved it.
on the sweater, I loved it.
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и в момента, в който те бяха на пуловера,
го обикнах.
го обикнах.
02:13
If you don't have good taste
and you can't pick out a button,
and you can't pick out a button,
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Ако нямате вкус
и не можете да си изберете копче,
и не можете да си изберете копче,
оставете някой да направи това за вас,
нали?
нали?
02:16
then let someone else do it, you know?
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02:18
I mean that.
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Сериозен съм!
ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designerFashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...
Why you should listen
Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.
His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .
Isaac Mizrahi | Speaker | TED.com