Small Thing Big Idea
Isaac Mizrahi: How the button changed fashion
Isaac Mizrahi: Kaip saga pakeitė madą
Filmed:
Readability: 2.7
515,564 views
Kaip paprasta saga pakeitė pasaulį, pasak mados dizainerio Isaac Mizrahi.
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Double-click the English transcript below to play the video.
00:12
There are no bad buttons,
there are only bad people.
there are only bad people.
0
183
2367
Nėra blogų sagų, yra tik blogi žmonės.
00:14
How does that sound? OK?
1
2575
1002
Ką manote?
00:15
[Small thing.]
2
3602
1194
[Mažas daiktas.]
00:16
[Big idea.]
3
4822
1238
[Didelė idėja.]
00:19
[Isaac Mizrahi on
the Button]
the Button]
4
7356
2351
[Isaac Mizrahi apie sagą]
00:23
No one knows who invented the button.
5
11311
2072
Niekas nežino, kas išrado sagą.
00:25
It might have shown up
as early as 2,000 BCE.
as early as 2,000 BCE.
6
13407
3434
Ji galėjo būti naudojama jau
2000 metais prieš mūsų erą.
2000 metais prieš mūsų erą.
00:28
It was decorative when it first started,
7
16865
2283
Pradžioje jos paskirtis buvo
dekoratyvumas,
dekoratyvumas,
00:31
just something pretty
sewn onto your clothes.
sewn onto your clothes.
8
19172
2224
kai kas gražaus,
prisiūto prie drabužių.
prisiūto prie drabužių.
00:33
Then about 3,000 years later,
9
21420
2239
Apie 3000 metų vėliau
00:35
someone finally invented the buttonhole,
10
23683
2731
kažkas pagaliau išrado kilpą,
00:38
and buttons were suddenly useful.
11
26438
1827
ir sagos staiga tapo naudingos.
00:40
The button and the buttonhole
is such a great invention.
is such a great invention.
12
28289
3751
Saga ir kilpa yra nuostabus išradimas.
00:44
Not only does it slip
through the buttonhole,
through the buttonhole,
13
32064
2166
Saga ne tik pralenda pro kilpą,
00:46
but then it kind of falls into place,
14
34254
1845
bet ir susikabina su ja,
00:48
and so you're completely secure,
like it's never going to open.
like it's never going to open.
15
36123
3063
taigi esate visiškai tikri,
kad drabužis neprasiskirs.
kad drabužis neprasiskirs.
00:51
The design of a button hasn't changed much
since the Middle Ages.
since the Middle Ages.
16
39210
3825
Sagos dizainas daug nepasikeitė
nuo Viduramžių.
nuo Viduramžių.
00:55
It's one of the most enduring
designs in history.
designs in history.
17
43059
3288
Tai vienas ilgiausiai
išsilaikiusių dizainų istorijoje.
išsilaikiusių dizainų istorijoje.
00:58
For me, the best buttons
are usually round.
are usually round.
18
46371
3221
Man labiausiai patinka apvalios sagos.
01:01
There's either a dome button
with a little shank,
with a little shank,
19
49616
2379
Būna arba kupolo formos saga
su maža kojele,
su maža kojele,
01:04
or there's just this sort of round thing
with either a rim or not a rim,
with either a rim or not a rim,
20
52019
4534
arba būna apvalus daiktas
su apvadu ar be apvado,
su apvadu ar be apvado,
01:08
either two holes or four holes.
21
56577
1864
arba su 2 skylutėmis,
arba 4 skylutėmis.
arba 4 skylutėmis.
01:10
Almost more important than the button
is the buttonhole.
is the buttonhole.
22
58465
2709
Beveik svarbiau nei saga yra kilpa.
01:13
And the way you figure that out is:
23
61198
2162
Kilpos dydį nustatome taip:
01:15
the diameter of the button
plus the width of the button,
plus the width of the button,
24
63384
2690
sagos skersmuo plius sagos plotis,
01:18
plus a little bit of ease.
25
66098
1330
plius šiek tiek laisvumo.
01:19
Before buttons, clothes were bigger --
26
67452
3048
Prieš atsirandant sagoms,
drabužiai buvo didesni –
drabužiai buvo didesni –
01:22
they were more kind of amorphous,
27
70524
1874
jie buvo tokie lyg ir beformiai,
01:24
and people, like, wriggled into them
28
72422
1777
ir žmonės įsisprausdavo į juos
01:26
or just kind of wrapped
themselves in things.
themselves in things.
29
74223
2290
arba tiesiog apsivyniodavo jais.
01:28
But then fashion moved closer to the body
30
76537
3729
Bet tada mada tapo artimesnė kūnui,
01:32
as we discovered uses for the button.
31
80290
2231
kai atradome panaudojimą sagai.
01:34
At one time, it was the one way
to make clothes fit against the body.
to make clothes fit against the body.
32
82545
6445
Vienu metu, tai buvo vienintelis būdas
dėvėti prigludusius rūbus.
dėvėti prigludusius rūbus.
01:41
I think the reason buttons have endured
for so long, historically,
for so long, historically,
33
89014
3675
Aš manau, sagos išliko
taip ilgai istoriškai todėl,
taip ilgai istoriškai todėl,
01:44
is because they actually work
to keep our clothes shut.
to keep our clothes shut.
34
92713
2988
kad jos iš tikrųjų padeda
drabužiams neprasiskirti.
drabužiams neprasiskirti.
01:47
Zippers break;
35
95725
1152
Užtrauktukai lūžta;
01:48
Velcro makes a lot of noise,
and it wears out after a while.
and it wears out after a while.
36
96901
2889
Lipdukas veikia triukšmingai
ir po kiek laiko nebelimpa.
ir po kiek laiko nebelimpa.
01:51
If a button falls off,
you just literally sew that thing on.
you just literally sew that thing on.
37
99814
2841
Jei saga nukrenta,
jūs tiesiog ją prisiuvate.
jūs tiesiog ją prisiuvate.
01:54
A button is kind of there
for the long run.
for the long run.
38
102679
2492
Saga skirta ilgalaikiam naudojimui.
01:57
It's not just the most
elemental design ever,
elemental design ever,
39
105195
3334
Tai ne tik pagrindinis
visų laikų dizainas,
visų laikų dizainas,
02:00
it's also such a crazy fashion statement.
40
108553
4076
tai taip pat tokia beprotiška
mados išraiška.
mados išraiška.
02:04
When I was a kid, my mom knit me
this beautiful sweater.
this beautiful sweater.
41
112653
3365
Kai aš buvau vaikas, mano mama
numezgė man gražų megztinį.
numezgė man gražų megztinį.
02:08
I didn't like it.
42
116042
1152
Man jis nepatiko.
02:09
And then I found these buttons,
43
117218
1542
Ir tada aš radau sagas,
02:10
and the minute the buttons were
on the sweater, I loved it.
on the sweater, I loved it.
44
118784
2794
ir kai jos atsidūrė ant megztinio,
man jis patiko.
man jis patiko.
02:13
If you don't have good taste
and you can't pick out a button,
and you can't pick out a button,
45
121602
2934
Jei neturite gero skonio
ir negalite išsirinkti sagos,
ir negalite išsirinkti sagos,
tada leiskite kam nors kitam
tai padaryti, gerai?
tai padaryti, gerai?
02:16
then let someone else do it, you know?
46
124560
1919
02:18
I mean that.
47
126503
1150
Aš rimtai.
ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designerFashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...
Why you should listen
Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.
His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .
Isaac Mizrahi | Speaker | TED.com