Small Thing Big Idea
Isaac Mizrahi: How the button changed fashion
Isaac Mizrahi: Kako je gumb spremenil modo
Filmed:
Readability: 2.7
515,564 views
Modni oblikovalec Isaac Mizrahi razloži, kako je preprost gumb spremenil svet.
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Double-click the English transcript below to play the video.
Ni slabih gumbov, so samo slabi ljudje.
00:12
There are no bad buttons,
there are only bad people.
there are only bad people.
0
183
2367
Kako to zveni? OK?
00:14
How does that sound? OK?
1
2575
1002
00:15
[Small thing.]
2
3602
1194
[Mala stvar.]
00:16
[Big idea.]
3
4822
1238
[Velika ideja.]
00:19
[Isaac Mizrahi on
the Button]
the Button]
4
7356
2351
[Isaac Mizrahi o gumbu]
00:23
No one knows who invented the button.
5
11311
2072
Nihče ne ve, kdo je izumil gumb.
00:25
It might have shown up
as early as 2,000 BCE.
as early as 2,000 BCE.
6
13407
3434
Lahko, da se je pojavil
že 2.000 let pr. n. št.
že 2.000 let pr. n. št.
00:28
It was decorative when it first started,
7
16865
2283
Na začetku je bil okrasen,
00:31
just something pretty
sewn onto your clothes.
sewn onto your clothes.
8
19172
2224
samo nekaj lepega
prišitega na vašo obleko.
prišitega na vašo obleko.
00:33
Then about 3,000 years later,
9
21420
2239
Potem pa je čez kakšnih 3.000 let
00:35
someone finally invented the buttonhole,
10
23683
2731
nekdo končno izumil gumbno luknjo
00:38
and buttons were suddenly useful.
11
26438
1827
in gumbi so naenkrat postali uporabni.
00:40
The button and the buttonhole
is such a great invention.
is such a great invention.
12
28289
3751
Gumb z gumbno luknjo je odličen izum.
00:44
Not only does it slip
through the buttonhole,
through the buttonhole,
13
32064
2166
Ne samo, da zdrsi skozi gumbno luknjo,
ampak se potem nekako
postavi na svoje mesto,
postavi na svoje mesto,
00:46
but then it kind of falls into place,
14
34254
1845
00:48
and so you're completely secure,
like it's never going to open.
like it's never going to open.
15
36123
3063
tako da ste popolnoma varni,
kot da se ne bo nikoli odprl.
kot da se ne bo nikoli odprl.
00:51
The design of a button hasn't changed much
since the Middle Ages.
since the Middle Ages.
16
39210
3825
Dizajn gumba se od srednjega veka
ni kaj dosti spremenil.
ni kaj dosti spremenil.
00:55
It's one of the most enduring
designs in history.
designs in history.
17
43059
3288
Je eden od najbolj
trajnih dizajnov v zgodovini.
trajnih dizajnov v zgodovini.
00:58
For me, the best buttons
are usually round.
are usually round.
18
46371
3221
Zame so najboljši gumbi običajno okrogli.
01:01
There's either a dome button
with a little shank,
with a little shank,
19
49616
2379
Lahko je v obliki kupole z majhno zanko,
01:04
or there's just this sort of round thing
with either a rim or not a rim,
with either a rim or not a rim,
20
52019
4534
ali pa neke vrste okrogla stvar,
z robom ali brez njega,
z robom ali brez njega,
01:08
either two holes or four holes.
21
56577
1864
z dvema ali štirimi luknjami.
01:10
Almost more important than the button
is the buttonhole.
is the buttonhole.
22
58465
2709
Skoraj pomembnejša od gumba
pa je gumbna luknja.
pa je gumbna luknja.
01:13
And the way you figure that out is:
23
61198
2162
In način, na katerega jo izračunate, je:
01:15
the diameter of the button
plus the width of the button,
plus the width of the button,
24
63384
2690
premer gumba plus širina gumba,
01:18
plus a little bit of ease.
25
66098
1330
plus še malo dodatka.
01:19
Before buttons, clothes were bigger --
26
67452
3048
Pred gumbi so bila oblačila večja -
01:22
they were more kind of amorphous,
27
70524
1874
bila so nekako bolj brezoblična,
01:24
and people, like, wriggled into them
28
72422
1777
ljudje pa so se nekako zmigali v njih
01:26
or just kind of wrapped
themselves in things.
themselves in things.
29
74223
2290
ali pa so se na nek način zavili v stvari.
01:28
But then fashion moved closer to the body
30
76537
3729
Potem pa se je moda približala telesu,
01:32
as we discovered uses for the button.
31
80290
2231
ko smo odkrili možne uporabe gumba.
01:34
At one time, it was the one way
to make clothes fit against the body.
to make clothes fit against the body.
32
82545
6445
V nekem trenutku je bil to edini način,
da se obleka prilega telesu.
da se obleka prilega telesu.
01:41
I think the reason buttons have endured
for so long, historically,
for so long, historically,
33
89014
3675
Mislim, da je razlog, da so se gumbi
ohranili tako dolgo, zgodovinsko gledano,
ohranili tako dolgo, zgodovinsko gledano,
01:44
is because they actually work
to keep our clothes shut.
to keep our clothes shut.
34
92713
2988
v tem, da dejansko delujejo
in nam držijo oblačila zaprta.
in nam držijo oblačila zaprta.
01:47
Zippers break;
35
95725
1152
Zadrge se polomijo;
01:48
Velcro makes a lot of noise,
and it wears out after a while.
and it wears out after a while.
36
96901
2889
Velkro povzroča dosti hrupa
in čez čas se obrabi.
in čez čas se obrabi.
01:51
If a button falls off,
you just literally sew that thing on.
you just literally sew that thing on.
37
99814
2841
Če gumb odpade, ga dobesedno
samo prišiješ nazaj.
samo prišiješ nazaj.
01:54
A button is kind of there
for the long run.
for the long run.
38
102679
2492
Gumb je tukaj nekako na dolgi rok.
01:57
It's not just the most
elemental design ever,
elemental design ever,
39
105195
3334
Ni samo najbolj osnoven dizajn vseh časov,
02:00
it's also such a crazy fashion statement.
40
108553
4076
je tudi noro vpadljiv modni dodatek.
02:04
When I was a kid, my mom knit me
this beautiful sweater.
this beautiful sweater.
41
112653
3365
Ko sem bil majhen, mi je mama
spletla ta čudovit pulover.
spletla ta čudovit pulover.
02:08
I didn't like it.
42
116042
1152
Ni mi bil všeč.
02:09
And then I found these buttons,
43
117218
1542
In potem sem našel te gumbe
02:10
and the minute the buttons were
on the sweater, I loved it.
on the sweater, I loved it.
44
118784
2794
in takoj, ko so bili gumbi na puloverju,
mi je postal všeč.
mi je postal všeč.
02:13
If you don't have good taste
and you can't pick out a button,
and you can't pick out a button,
45
121602
2934
Če nimate dobrega okusa
in ne znate izbrati gumba,
in ne znate izbrati gumba,
prepustite izbiro nekomu drugemu, veste?
Resno mislim.
Resno mislim.
02:16
then let someone else do it, you know?
46
124560
1919
02:18
I mean that.
47
126503
1150
ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designerFashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...
Why you should listen
Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.
His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .
Isaac Mizrahi | Speaker | TED.com