Paola Antonelli: The 3,000-year history of the hoodie
Πάολα Αντονέλι: Η ιστορία 3.000 ετών του φούτερ με κουκούλα
Paola Antonelli is on a mission to introduce -- and explain -- design to the world. With her shows at New York's Museum of Modern Art, she celebrates design's presence in every part of life. Full bio
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ένα εκπληκτικό αντικείμενο.
that we hardly think of,
αντικείμενα που δεν τα σκεφτόμαστε,
ώστε είναι κομμάτια της ζωής μας.
that they're part of our lives.
the Hoodie]
even if it was not called so --
-αν και δεν ονομαζόταν έτσι-
for good and for bad reasons.
και για καλούς και για κακούς λόγους.
και την αρχαία Ρώμη.
that were cape-like, with hoods attached,
τα οποία είχαν κουκούλες,
would wear hoodies
φορούσαν φούτερ με κουκούλες
when they were going to meet their lovers.
να συναντήσουν τους εραστές τους.
there's the legend, there's fantasy.
υπάρχει ο θρύλος, υπάρχει φαντασία.
connected to the grim reaper.
που συνδέεται με τον Χάρο.
connected to the executioner.
που συνδέεται με τον εκτελεστή.
μια σκοτεινή πλευρά στην κουκούλα.
του φούτερ με κουκούλα
usually of cotton jersey,
από βαμβακερό ζέρσεϊ
with a drawstring;
by Knickerbocker Knitting Company.
από την εταιρία Knickerbocker Knitting.
ζεστούς τους αθλητές.
such a functional, comfortable garment
άνετο ρούχο
by workmen everywhere.
από εργάτες παντού.
it also gets adopted
υιοθετείται επίσης
youth street culture.
νεανική κουλτούρα του δρόμου.
super-comfortable,
της ανωνυμότητας
of respectable attire for businesspeople.
ενδυμασίας για τους επιχειρηματίες.
how power has changed.
πώς έχει αλλάξει η δύναμη.
you might be the bodyguard.
ίσως να είστε ο σωματοφύλακας.
a hoodie with a T-shirt and jeans.
με κουκούλα, με ένα μπλουζάκι και τζιν.
the physical aspects of the hoodie.
πτυχές του φούτερ με κουκούλα.
of wearing the hood up,
να σηκώσετε την κουκούλα,
and this protection,
the psychological aspects of it.
ένα φούτερ με κουκούλα,
has come to signify
να σημαίνει το φούτερ με την κουκούλα
in the United States.
στις Ηνωμένες Πολιτείες.
African-American kid,
ένας 17χρονος Αφροαμερικανός,
φρουρό της γειτονιάς,
all over the United States,
Πορείες Εκατομμυρίων Φούτερ Με Κουκούλα,
with the hood up
με τις κουκούλες ανεβασμένες
against this kind of prejudice.
ενάντια σε αυτήν την προκατάληψη.
so much symbolism and history
συμβολισμό και ιστορία
so many different universes
τόσα πολλά διαφορετικά σύμπαντα
ένα ολόκληρο σύμπαν δυνατοτήτων.
of possibilities attached.
ABOUT THE SPEAKER
Paola Antonelli - Design curatorPaola Antonelli is on a mission to introduce -- and explain -- design to the world. With her shows at New York's Museum of Modern Art, she celebrates design's presence in every part of life.
Why you should listen
Since she stepped back from practicing architecture in order to focus on writing about design, teaching and curating gallery exhibitions, Italian native Paola Antonelli has become a force to be reckoned with in the design world. Working at the Museum of Modern Art in New York since 1994, she is senior curator of the gallery's Architecture and Design department and, as of 2012, the museum's first ever director of research and development. Antonelli has worked on shows such as "Humble Masterpieces," which celebrated traditionally unheralded design icons such as the paperclip; "Design and the Elastic Mind," considering the relationship of design and technology, and "Talk to Me ," which looked at design and the communication of people and objects.
Ever mindful that the majority of visitors to MOMA are attracted by artists such as Picasso and Matisse, Antonelli works to ensure that if they do stumble across a design-related show, they'll be both entertained and enlightened. In 2012, she led a move to acquire 14 video games for the museum's permanent collection.
Paola Antonelli | Speaker | TED.com