TED@Tommy
Kaustav Dey: How fashion helps us express who we are -- and what we stand for
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No one thinks twice about a woman wearing blue jeans in New York City -- but when Nobel laureate Malala wears them, it's a political act. Around the globe, individuality can be a crime, and clothing can be a form of protest. In a talk about the power of what we wear, Kaustav Dey examines how fashion gives us a nonverbal language of dissent and encourages us to embrace our authentic selves.
Kaustav Dey - Fashion revolutionary
Kaustav Dey leads marketing for Tommy Hilfiger in India. Full bio
Kaustav Dey leads marketing for Tommy Hilfiger in India. Full bio
Double-click the English transcript below to play the video.
00:12
I was around 10 when one day,
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I discovered a box
of my father's old things.
of my father's old things.
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In it, under a bunch
of his college textbooks,
of his college textbooks,
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was a pair of black corduroy
bell-bottom pants.
bell-bottom pants.
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These pants were awful --
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musty and moth-eaten.
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And of course, I fell in love with them.
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I'd never seen anything like them.
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Until that day,
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all I'd ever known and worn
was my school uniform,
was my school uniform,
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which, in fact, I was pretty grateful for,
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because from quite a young age,
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I'd realized I was somewhat different.
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I'd never been one of the boys my age;
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terrible at sports,
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possibly the unmanliest little boy ever.
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(Laughter)
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I was bullied quite a bit.
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And so, I figured that to survive
I would be invisible,
I would be invisible,
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and the uniform helped me
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to seem no different from any other child.
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(Laughter)
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01:12
Well, almost.
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This became my daily prayer:
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"God, please make me
just like everybody else."
just like everybody else."
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I think this went straight
to God's voicemail, though.
to God's voicemail, though.
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(Laughter)
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And eventually, it became pretty clear
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that I was not growing up to be
the son that my father always wanted.
the son that my father always wanted.
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Sorry, Dad.
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No, I was not going to magically change.
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And over time, I grew less and less sure
that I actually wanted to.
that I actually wanted to.
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Therefore, the day those black corduroy
bell-bottom pants came into my life,
bell-bottom pants came into my life,
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something happened.
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I didn't see pants;
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I saw opportunity.
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The very next day,
I had to wear them to school,
I had to wear them to school,
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come what may.
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And once I pulled on those god-awful pants
and belted them tight,
and belted them tight,
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almost instantly, I developed
what can only be called a swagger.
what can only be called a swagger.
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(Laughter)
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All the way to school,
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and then all the way back
because I was sent home at once --
because I was sent home at once --
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(Laughter)
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I transformed into
a little brown rock star.
a little brown rock star.
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(Laughter)
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I finally didn't care anymore
that I could not conform.
that I could not conform.
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That day, I was suddenly celebrating it.
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That day, instead of being invisible,
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I chose to be looked at,
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just by wearing something different.
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That day, I discovered
the power of what we wear.
the power of what we wear.
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That day, I discovered
the power of fashion,
the power of fashion,
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and I've been in love with it ever since.
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Fashion can communicate our differences
to the world for us.
to the world for us.
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And with this simple act of truth,
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I realized that these differences --
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they stopped being our shame.
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They became our expressions,
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expressions of our very unique identities.
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And we should express ourselves,
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wear what we want.
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What's the worst that could happen?
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The fashion police are going to get you
for being so last season?
for being so last season?
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(Laughter)
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Yeah.
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Well, unless the fashion police
meant something entirely different.
meant something entirely different.
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Nobel Prize laureate Malala
survived Taliban extremists
survived Taliban extremists
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in October 2012.
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However, in October 2017,
she faced a different enemy,
she faced a different enemy,
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when online trolls viciously
attacked the photograph
attacked the photograph
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that showed the 20-year-old
wearing jeans that day.
wearing jeans that day.
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The comments,
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the hatred she received,
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ranged from "How long
before the scarf comes off?"
before the scarf comes off?"
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to, and I quote,
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"That's the reason the bullet
directly targeted her head
directly targeted her head
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a long time ago."
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Now, when most of us decide
to wear a pair of jeans
to wear a pair of jeans
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someplace like New York,
London, Milan, Paris,
London, Milan, Paris,
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we possibly don't stop
to think that it's a privilege;
to think that it's a privilege;
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something that somewhere else
can have consequences,
can have consequences,
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something that can one day
be taken away from us.
be taken away from us.
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My grandmother was a woman
who took extraordinary pleasure
who took extraordinary pleasure
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in dressing up.
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Her fashion was colorful.
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And the color she loved to wear so much
was possibly the only thing
was possibly the only thing
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that was truly about her,
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the one thing she had agency over,
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because like most other women
of her generation in India,
of her generation in India,
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she'd never been allowed to exist
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beyond what was dictated
by custom and tradition.
by custom and tradition.
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She'd been married at 17,
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and after 65 years of marriage,
when my grandfather died suddenly one day,
when my grandfather died suddenly one day,
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her loss was unbearable.
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But that day, she was going to lose
something else as well,
something else as well,
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the one joy she had:
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to wear color.
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In India, according to custom,
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when a Hindu woman becomes a widow,
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all she's allowed to wear is white
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from the day of the death of her husband.
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No one made my grandmother wear white.
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However, every woman she'd known
who had outlived her husband,
who had outlived her husband,
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including her mother,
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had done it.
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This oppression was so internalized,
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so deep-rooted,
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that she herself refused a choice.
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She passed away this year,
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and until the day she died,
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she continued to wear only white.
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I have a photograph with her
from earlier, happier times.
from earlier, happier times.
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In it, you can't really see
what she's wearing --
what she's wearing --
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the photo is in black and white.
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However, from the way she's smiling in it,
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you just know she's wearing color.
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This is also what fashion can do.
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It has the power to fill us with joy,
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the joy of freedom to choose for ourselves
how we want to look,
how we want to look,
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how we want to live --
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a freedom worth fighting for.
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And fighting for freedom, protest,
comes in many forms.
comes in many forms.
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Widows in India like my grandmother,
thousands of them,
thousands of them,
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live in a city called Vrindavan.
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And so, it's been a sea
of white for centuries.
of white for centuries.
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However, only as recently as 2013,
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the widows of Vrindavan
have started to celebrate Holi,
have started to celebrate Holi,
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the Indian festival of color,
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which they are prohibited
from participating in.
from participating in.
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On this one day in March,
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these women take the traditional
colored powder of the festival
colored powder of the festival
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and color each other.
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With every handful of the powder
they throw into the air,
they throw into the air,
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their white saris slowly start
to suffuse with color.
to suffuse with color.
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And they don't stop until
they're completely covered
they're completely covered
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in every hue of the rainbow
that's forbidden to them.
that's forbidden to them.
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The color washes off the next day,
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however, for that moment in time,
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it's their beautiful disruption.
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This disruption,
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any kind of dissonance,
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can be the first gauntlet we throw down
in a battle against oppression.
in a battle against oppression.
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And fashion --
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it can create visual disruption for us --
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on us, literally.
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Lessons of defiance
have always been taught
have always been taught
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by fashion's great revolutionaries:
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its designers.
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Jean Paul Gaultier taught us
that women can be kings.
that women can be kings.
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Thom Browne --
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he taught us that men can wear heels.
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And Alexander McQueen,
in his spring 1999 show,
in his spring 1999 show,
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had two giant robotic arms
in the middle of his runway.
in the middle of his runway.
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And as the model, Shalom Harlow
began to spin in between them,
began to spin in between them,
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these two giant arms --
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furtively at first and then furiously,
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began to spray color onto her.
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McQueen, thus,
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before he took his own life,
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taught us that this body
of ours is a canvas,
of ours is a canvas,
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a canvas we get to paint however we want.
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Somebody who loved this world of fashion
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was Karar Nushi.
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He was a student and actor from Iraq.
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He loved his vibrant, eclectic clothes.
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However, he soon started receiving
death threats for how he looked.
death threats for how he looked.
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He remained unfazed.
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He remained fabulous,
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until July 2017,
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when Karar was discovered dead
on a busy street in Baghdad.
on a busy street in Baghdad.
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He'd been kidnapped.
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He'd been tortured.
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And eyewitnesses say that his body
showed multiple wounds.
showed multiple wounds.
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Stab wounds.
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Two thousand miles away in Peshawar,
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Pakistani transgender activist Alisha
was shot multiple times in May 2016.
was shot multiple times in May 2016.
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She was taken to the hospital,
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but because she dressed
in women's clothing,
in women's clothing,
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she was refused access
to either the men's or the women's wards.
to either the men's or the women's wards.
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What we choose to wear can sometimes
be literally life and death.
be literally life and death.
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And even in death,
we sometimes don't get to choose.
we sometimes don't get to choose.
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Alisha died that day
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and then was buried as a man.
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What kind of world is this?
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Well, it's one in which
it's natural to be afraid,
it's natural to be afraid,
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to be frightened of this surveillance,
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this violence against our bodies
and what we wear on them.
and what we wear on them.
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However, the greater fear
is that once we surrender,
is that once we surrender,
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blend in
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and begin to disappear
one after the other,
one after the other,
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the more normal this false
conformity will look,
conformity will look,
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the less shocking
this oppression will feel.
this oppression will feel.
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For the children we are raising,
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the injustice of today could become
the ordinary of tomorrow.
the ordinary of tomorrow.
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They'll get used to this,
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and they, too, might begin to see
anything different as dirty,
anything different as dirty,
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something to be hated,
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something to be extinguished,
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like lights to be put out,
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one by one,
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until darkness becomes a way of life.
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However, if I today,
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then you tomorrow,
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maybe even more of us someday,
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if we embrace our right
to look like ourselves,
to look like ourselves,
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then in the world that's been
violently whitewashed,
violently whitewashed,
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we will become the pinpricks
of color pushing through,
of color pushing through,
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much like those widows of Vrindavan.
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How then, with so many of us,
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will the crosshairs of a gun
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be able to pick out Karar,
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Malala,
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Alisha?
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Can they kill us all?
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The time is now to stand up,
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to stand out.
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Where sameness is safeness,
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with something as simple as what we wear,
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we can draw every eye to ourselves
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to say that there are differences
in this world, and there always will be.
in this world, and there always will be.
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Get used to it.
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And this we can say without a single word.
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Fashion can give us
a language for dissent.
a language for dissent.
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It can give us courage.
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Fashion can let us literally wear
our courage on our sleeves.
our courage on our sleeves.
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So wear it.
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Wear it like armor.
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Wear it because it matters.
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And wear it because you matter.
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Thank you.
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(Applause)
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ABOUT THE SPEAKER
Kaustav Dey - Fashion revolutionaryKaustav Dey leads marketing for Tommy Hilfiger in India.
Why you should listen
Kaustav Dey has always been fascinated by the role of fashion as a vehicle for protest, both in his own life and in the fashion industry. He believes that fashion has played a key role in counterculture history -- and that now more than ever, we need to fight censorship and repression with fashion.
Dey earned a bachelor's degree in electrical and electronics engineering from Madras University in Chennai, and he holds an MBA in marketing and communications from MICA in Ahmedabad, India. He loves fashion, food and his six dogs.
Kaustav Dey | Speaker | TED.com