ABOUT THE SPEAKER
Amory Lovins - Physicist, energy guru
In his new book, "Reinventing Fire," Amory Lovins shares ingenious ideas for the next era of energy.

Why you should listen

Amory Lovins was worried (and writing) about energy long before global warming was making the front -- or even back -- page of newspapers. Since studying at Harvard and Oxford in the 1960s, he's written dozens of books, and initiated ambitious projects -- cofounding the influential, environment-focused Rocky Mountain Institute; prototyping the ultra-efficient Hypercar -- to focus the world's attention on alternative approaches to energy and transportation.

His critical thinking has driven people around the globe -- from world leaders to the average Joe -- to think differently about energy and its role in some of our biggest problems: climate change, oil dependency, national security, economic health, and depletion of natural resources.

Lovins offers solutions as well. His new book and site, Reinventing Fire, offers actionable solutions for four energy-intensive sectors of the economy: transportation, buildings, industry and electricity. Lovins has always focused on solutions that conserve natural resources while also promoting economic growth; Texas Instruments and Wal-Mart are just two of the mega-corporations he has advised on improving energy efficiency.

More profile about the speaker
Amory Lovins | Speaker | TED.com
TEDSalon NY2012

Amory Lovins: A 40-year plan for energy

Filmed:
1,248,261 views

In this intimate talk filmed at TED's offices, energy innovator Amory Lovins shows how to get the US off oil and coal by 2050, $5 trillion cheaper, with no Act of Congress, led by business for profit. The key is integrating all four energy-using sectors—and four kinds of innovation.
- Physicist, energy guru
In his new book, "Reinventing Fire," Amory Lovins shares ingenious ideas for the next era of energy. Full bio

Double-click the English transcript below to play the video.

00:16
America's public energy conversation
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boils down to this question:
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Would you rather die of A) oil wars,
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or B) climate change,
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or C) nuclear holocaust,
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or D) all of the above?
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Oh, I missed one: or E) none of the above?
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That's the one we're not normally offered.
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What if we could make energy do our work
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without working our undoing?
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Could we have fuel without fear?
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Could we reinvent fire?
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You see, fire made us human;
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fossil fuels made us modern.
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But now we need a new fire
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that makes us safe, secure, healthy and durable.
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Let's see how.
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Four-fifths of the world's energy
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still comes from burning each year
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four cubic miles of the rotted remains
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of primeval swamp goo.
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Those fossil fuels
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have built our civilization.
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They've created our wealth.
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They've enriched the lives of billions.
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But they also have rising costs
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to our security, economy, health and environment
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that are starting to erode, if not outweigh their benefits.
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So we need a new fire.
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And switching from the old fire to the new fire
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means changing two big stories about oil and electricity,
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each of which puts two-fifths of the fossil carbon in the air.
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But they're really quite distinct.
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Less than one percent of our electricity is made from oil --
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although almost half is made from coal.
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Their uses are quite concentrated.
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Three-fourths of our oil fuel is transportation.
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Three-fourths of our electricity powers buildings.
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And the rest of both runs factories.
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So very efficient vehicles, buildings and factories
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save oil and coal,
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and also natural gas that can displace both of them.
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But today's energy system is not just inefficient,
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it is also disconnected,
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aging, dirty and insecure.
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So it needs refurbishment.
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By 2050 though, it could become efficient,
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connected and distributed
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with elegantly frugal
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autos, factories and buildings
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all relying on a modern, secure
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and resilient electricity system.
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We can eliminate our addiction to oil and coal by 2050
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and use one-third less natural gas
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while switching to efficient use
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and renewable supply.
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This could cost, by 2050,
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five trillion dollars less in net present value,
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that is expressed as a lump sum today,
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than business as usual --
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assuming that carbon emissions
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and all other hidden or external costs are worth zero --
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a conservatively low estimate.
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Yet this cheaper energy system
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could support 158 percent bigger U.S. economy
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all without needing oil or coal,
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or for that matter nuclear energy.
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Moreover, this transition needs no new inventions
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and no acts of Congress
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and no new federal taxes, mandate subsidies or laws
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and running Washington gridlock.
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Let me say that again.
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I'm going to tell you how to get the United States
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completely off oil and coal, five trillion dollars cheaper
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with no act of Congress
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led by business for profit.
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In other words, we're going to use our most effective institutions --
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private enterprise co-evolving with civil society
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and sped by military innovation
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to go around our least effective institutions.
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And whether you care most
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about profits and jobs and competitive advantage
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or national security, or environmental stewardship
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and climate protection and public health,
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reinventing fire makes sense and makes money.
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General Eisenhower reputedly said
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that enlarging the boundaries of a tough problem
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makes it soluble by encompassing more options and more synergies.
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So in reinventing fire,
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we integrated all four sectors that use energy --
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transportation, buildings, industry and electricity --
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and we integrated four kinds of innovation,
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not just technology and policy,
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but also design and business strategy.
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Those combinations yield
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very much more than the sum of the parts,
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especially in creating deeply disruptive business opportunities.
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Oil costs our economy two billion dollars a day,
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plus another four billion dollars a day
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in hidden economic and military costs,
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raising its total cost to over a sixth of GDP.
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Our mobility fuel goes three-fifths to automobiles.
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So let's start by making autos oil free.
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Two-thirds of the energy it takes to move a typical car
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is caused by its weight.
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And every unit of energy you save at the wheels,
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by taking out weight or drag,
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saves seven units in the tank,
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because you don't have to waste six units
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getting the energy to the wheels.
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Unfortunately, over the past quarter century,
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epidemic obesity has made our two-ton steel cars
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gain weight twice as fast as we have.
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But today, ultralight, ultrastrong materials,
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like carbon fiber composites,
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can make dramatic weight savings snowball
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and can make cars simpler and cheaper to build.
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Lighter and more slippery autos
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need less force to move them,
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so their engines get smaller.
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Indeed, that sort of vehicle fitness
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then makes electric propulsion affordable
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because the batteries or fuel cells
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also get smaller and lighter and cheaper.
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So sticker prices will ultimately fall to about the same as today,
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while the driving cost, even from the start,
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is very much lower.
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So these innovations together can transform automakers
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from wringing tiny savings
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out of Victorian engine and seal-stamping technologies
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to the steeply falling costs
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of three linked innovations that strongly reenforce each other --
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namely ultralight materials, making them into structures
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and electric propulsion.
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The sales can grow and the prices fall even faster
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with temporary feebates,
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that is rebates for efficient new autos
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paid for by fees on inefficient ones.
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And just in the first two years
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the biggest of Europe's five feebate programs
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has tripled the speed of improving automotive efficiency.
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The resulting shift to electric autos
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is going to be as game-changing
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as shifting from typewriters to the gains in computers.
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Of course, computers and electronics
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are now America's biggest industry,
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while typewriter makers have vanished.
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So vehicle fitness
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opens a new automotive competitive strategy
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that can double the oil savings over the next 40 years,
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but then also make electrification affordable,
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and that displaces the rest of the oil.
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America could lead this next automotive revolution.
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Currently the leader is Germany.
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Last year, Volkswagen announced
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that by next year they'll be producing
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this carbon fiber plugin hybrid
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getting 230 miles a gallon.
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Also last year, BMW announced
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this carbon fiber electric car,
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they said that its carbon fiber is paid for
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by needing fewer batteries.
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And they said, "We do not intend to be a typewriter maker."
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Audi claimed it's going to beat them both by a year.
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Seven years ago, an even faster and cheaper
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American manufacturing technology
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was used to make this little carbon fiber test part,
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which doubles as a carbon cap.
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(Laughter)
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In one minute -- and you can tell from the sound
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how immensely stiff and strong it is.
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Don't worry about dropping it, it's tougher than titanium.
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Tom Friedman actually whacked it as hard as he could with a sledgehammer
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without even scuffing it.
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But such manufacturing techniques
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can scale to automotive speed and cost
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with aerospace performance.
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They can save four-fifths of the capital needed to make autos.
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They can save lives
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because this stuff can absorb
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up to 12 times as much crash energy per pound as steel.
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If we made all of our autos this way,
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it would save oil equivalent to finding
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one and a half Saudi Arabias, or half an OPEC,
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by drilling in the Detroit formation, a very prospective play.
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And all those mega-barrels under Detroit
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cost an average of 18 bucks a barrel.
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They are all-American, carbon-free
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and inexhaustible.
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The same physics and the same business logic
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also apply to big vehicles.
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In the five years ending with 2010,
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Walmart saved 60 percent of the fuel per ton-mile
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in its giant fleet of heavy trucks
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through better logistics and design.
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But just the technological savings in heavy trucks
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can get to two-thirds.
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And combined with triple to quintuple efficiency airplanes,
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now on the drawing board,
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can save close to a trillion dollars.
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Also today's military revolution in energy efficiency
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is going to speed up all of these civilian advances
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in much the same way that military R&D
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has given us the Internet, the Global Positioning System
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and the jet engine and microchip industries.
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As we design and build vehicles better,
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we can also use them smarter
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by harnessing four powerful techniques
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for eliminating needless driving.
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Instead of just seeing the travel grow,
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we can use innovative pricing,
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charging for road infrastructure by the mile, not by the gallon.
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We can use some smart IT to enhance transit
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and enable car sharing and ride sharing.
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We can allow smart and lucrative growth models
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that help people already be near where they want to be,
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so they don't need to go somewhere else.
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And we can use smart IT
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to make traffic free-flowing.
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Together, those things can give us the same or better access
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with 46 to 84 percent less driving,
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saving another 0.4 trillion dollars,
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plus 0.3 trillion dollars from using trucks more productively.
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So 40 years hence, when you add it all up,
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a far more mobile U.S. economy
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can use no oil.
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Saving or displacing barrels for 25 bucks
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rather than buying them for over a hundred,
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adds up to a $4 trillion net saving
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counting all the hidden costs at zero.
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So to get mobility without oil,
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to phase out the oil,
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we can get efficient and then switch fuels.
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Those 125 to 240 mile-per-gallon-equivalent autos
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can use any mixture of hydrogen fuel cells,
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electricity and advanced biofuels.
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The trucks and planes can realistically use
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hydrogen or advanced biofuels.
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The trucks could even use natural gas.
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But no vehicles will need oil.
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And the most biofuel we might need,
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just three million barrels a day,
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can be made two-thirds from waste
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without displacing any cropland
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and without harming soil or climate.
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Our team speeds up these kinds of oil savings
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by what we call "institutional acupuncture."
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We figure out where the business logic
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is congested and not flowing properly,
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we stick little needles in it to get it flowing,
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working with partners like Ford and Walmart and the Pentagon.
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And the long transition is already well under way.
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In fact, three years ago mainstream analysts were starting to see peak oil,
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not in supply, but in demand.
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And Deutsche Bank even said world oil use could peak around 2016.
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In other words, oil is getting uncompetitive even at low prices
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before it becomes unavailable even at high prices.
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But the electrified vehicles
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don't need to burden the electricity grid.
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Rather, when smart autos exchange electricity and information
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through smart buildings with smart grids,
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they're adding to the grid valuable flexibility and storage
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that help the grid integrate
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varying solar and wind power.
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So the electrified autos
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make the auto and electricity problems
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easier to solve together than separately.
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And they also converge the oil story
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with our second big story,
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saving electricity and then making it differently.
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And those twin revolutions in electricity
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will bring to that sector
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more numerous and profound and diverse disruptions
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than any other sector,
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because we've got 21st century technology and speed colliding head-on
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with 20th and 19th century institutions, rules and cultures.
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Changing how we make electricity gets easier
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if we need less of it.
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Most of it now is wasted
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and the technologies for saving it
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keep improving faster than we're installing them.
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So the unbought efficiency resource
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keeps getting ever bigger and cheaper.
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But as efficiency in buildings and industry
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starts to grow faster than the economy,
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America's electricity use could actually shrink,
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even with the little extra use required
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for those efficient electrified autos.
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And we can do this just by reasonably accelerating existing trends.
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Over the next 40 years, buildings,
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which use three-quarters of the electricity,
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823133
2208
14:01
can triple or quadruple their energy productivity,
291
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3834
14:05
saving 1.4 trillion dollars, net present value,
292
829175
3925
14:09
with a 33 percent internal rate of return
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3600
14:12
or in English,
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1671
14:14
the savings are worth four times what they cost.
295
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3196
14:17
And industry can accelerate too,
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2238
14:19
doubling its energy productivity
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1716
14:21
with a 21 percent internal rate of return.
298
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2948
14:24
The key is a disruptive innovation
299
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2039
14:26
that we call integrative design
300
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2823
14:29
that often makes very big energy savings
301
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2928
14:32
cost less than small or no savings.
302
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2477
14:34
That is, it can give you expanding returns,
303
858736
2628
14:37
not diminishing returns.
304
861364
1854
14:39
That is how our 2010 retrofit
305
863218
3746
14:42
is saving over two-fifths of the energy in the Empire State Building --
306
866964
3203
14:46
remanufacturing those six and a half thousand windows on site
307
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4154
14:50
into super windows that pass light, but reflect heat.
308
874321
4312
14:54
plus better lights and office equipment and such
309
878633
3185
14:57
cut the maximum cooling load by a third.
310
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3615
15:01
And then renovating smaller chillers instead of adding bigger ones
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5067
15:06
saved 17 million dollars of
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890500
1523
15:07
capital cost, which helped pay for the other improvements
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3377
15:11
and reduce the payback to just three years.
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4044
15:15
Integrative design can also increase
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2223
15:17
energy savings in industry.
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2208
15:19
Dow's billion-dollar efficiency investment
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1992
15:21
has already returned nine billion dollars.
318
905867
3300
15:25
But industry as a whole has another half-trillion dollars
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2946
15:28
of energy still to save.
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2195
15:30
For example, three-fifths of the world's electricity runs motors.
321
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4559
15:34
Half of that runs pumps and fans.
322
918867
2069
15:36
And those can all be made more efficient,
323
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2874
15:39
and the motors that turn them
324
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1715
15:41
can have their system efficiency roughly doubled
325
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3650
15:45
by integrating 35 improvements, paying back in about a year.
326
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3915
15:48
But first we ought to be capturing bigger, cheaper savings
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3228
15:52
that are normally ignored and are not in the textbooks.
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2649
15:54
For example, pumps, the biggest use of motors,
329
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3154
15:58
move liquid through pipes.
330
942121
1817
15:59
But a standard industrial pumping loop
331
943938
1800
16:01
was redesigned to use at least 86 percent less energy,
332
945738
4377
16:06
not by getting better pumps,
333
950115
1939
16:07
but just by replacing long, thin, crooked pipes
334
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3382
16:11
with fat, short, straight pipes.
335
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2616
16:13
This is not about new technology,
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3215
16:17
it's just rearranging our metal furniture.
337
961267
1977
16:19
Of course, it also shrinks the pumping equipment
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2354
16:21
and its capital costs.
339
965598
1715
16:23
So what do such savings mean
340
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2620
16:25
for the electricity that is three-fifths used in motors?
341
969933
3682
16:29
Well, from the coal burned at the power plant
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3100
16:32
through all these compounding losses,
343
976715
3121
16:35
only a tenth of the fuel energy
344
979836
2823
16:38
actually ends up coming out the pipe as flow.
345
982659
3000
16:41
But now let's turn those compounding losses around backwards,
346
985659
3674
16:45
and every unit of flow or friction that we save in the pipe
347
989333
5631
16:50
saves 10 units of fuel cost, pollution
348
994964
4144
16:55
and what Hunter Lovins calls "global weirding"
349
999108
2607
16:57
back at the power plant.
350
1001731
1402
16:59
And of course, as you go back upstream,
351
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1692
17:00
the components get smaller and therefore cheaper.
352
1004825
3300
17:04
Our team has lately found such snowballing energy savings
353
1008125
4580
17:08
in more than 30 billion dollars worth of industrial redesigns --
354
1012705
3233
17:11
everything from data centers and chip fabs
355
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2729
17:14
to mines and refineries.
356
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2192
17:16
Typically our retrofit designs
357
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1441
17:18
save about 30 to 60 percent of the energy
358
1022300
2954
17:21
and pay back in a few years,
359
1025254
1946
17:23
while the new facility designs save 40 to 90-odd percent
360
1027200
4154
17:27
with generally lower capital cost.
361
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2431
17:29
Now needing less electricity
362
1033800
3064
17:32
would ease and speed
363
1036864
2315
17:35
the shift to new sources of electricity, chiefly renewables.
364
1039179
3162
17:38
China leads their explosive growth and their plummeting cost.
365
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4484
17:42
In fact, these solar power module costs
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3421
17:46
have just fallen off the bottom of the chart.
367
1050246
2379
17:48
And Germany now has more solar workers
368
1052625
3070
17:51
than America has steel workers.
369
1055695
2638
17:54
Already in about 20 states
370
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1846
17:56
private installers will come
371
1060179
2354
17:58
put those cheap solar cells on your roof with no money down
372
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3485
18:01
and beat your utility bill.
373
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1869
18:03
Such unregulated products
374
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2192
18:05
could ultimately add up to a virtual utility
375
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2854
18:08
that bypasses your electric company
376
1072933
2954
18:11
just as your cellphone bypassed your wireline phone company.
377
1075887
3831
18:15
And this sort of thing gives utility executives the heebee-jeebees
378
1079718
3418
18:19
and it gives venture capitalists sweet dreams.
379
1083136
2223
18:21
Renewables are no longer a fringe activity.
380
1085359
3093
18:24
For each of the past four years
381
1088452
2477
18:26
half of the world's new generating capacity
382
1090929
2838
18:29
has been renewable,
383
1093767
1597
18:31
mainly lately in developing countries.
384
1095364
1692
18:32
In 2010, renewables other than big hydro,
385
1097056
4292
18:37
particularly wind and solar cells,
386
1101348
2331
18:39
got 151 billion dollars of private investment,
387
1103679
4992
18:44
and they actually surpassed the total installed capacity
388
1108671
2585
18:47
of nuclear power in the world
389
1111256
1685
18:48
by adding 60 billion watts in that one year.
390
1112941
3459
18:52
That happens to be the same amount of solar cell capacity
391
1116400
3700
18:56
that the world can now make every year --
392
1120100
2815
18:58
a number that goes up 60 or 70 percent a year.
393
1122915
3347
19:02
In contrast, the net additions of nuclear capacity and coal capacity
394
1126262
5533
19:07
and the orders behind those keep fading
395
1131795
3569
19:11
because they cost too much and they have too much financial risk.
396
1135364
2536
19:13
In fact in this country,
397
1137900
1400
19:15
no new nuclear power plant
398
1139300
2115
19:17
has been able to raise any private construction capital,
399
1141415
2518
19:19
despite seven years of 100-plus percent subsidies.
400
1143933
4415
19:24
So how else could we replace the coal-fired power plants?
401
1148348
4004
19:28
Well efficiency and gas can displace them all
402
1152352
3769
19:32
at just below their operating cost
403
1156121
2684
19:34
and, combined with renewables, can displace them more than 23 times
404
1158805
3754
19:38
at less than their replacement cost.
405
1162559
2074
19:40
But we only need to replace them once.
406
1164633
2008
19:42
We're often told though
407
1166641
2688
19:45
that only coal and nuclear plants can keep the lights on,
408
1169329
2381
19:47
because they're 24/7,
409
1171710
1285
19:48
whereas wind and solar power are variable,
410
1172995
2823
19:51
and hence supposedly unreliable.
411
1175818
3015
19:54
Actually no generator is 24/7. They all break.
412
1178833
3385
19:58
And when a big plant goes down,
413
1182218
2115
20:00
you lose a thousand megawatts in milliseconds,
414
1184333
2792
20:03
often for weeks or months, often without warning.
415
1187125
3493
20:06
That is exactly why we've designed the grid
416
1190618
1997
20:08
to back up failed plants with working plants.
417
1192615
4270
20:12
And in exactly the same way,
418
1196885
1730
20:14
the grid can handle wind and solar power's
419
1198615
5031
20:19
forecastable variations.
420
1203646
2549
20:22
Hourly simulations
421
1206195
3307
20:25
show that largely or wholly renewable grids
422
1209502
3767
20:29
can deliver highly reliable power
423
1213269
1777
20:30
when they're forecasted,
424
1215046
1629
20:32
integrated and diversified
425
1216675
2054
20:34
by both type and location.
426
1218729
2053
20:36
And that's true both for continental areas like the U.S. or Europe
427
1220782
4223
20:40
and for smaller areas embedded within a larger grid.
428
1225005
4485
20:45
That is how, for example,
429
1229490
1639
20:47
four German states in 2010
430
1231129
2384
20:49
were 43 to 52 percent wind powered.
431
1233513
2597
20:52
Portugal was 45 percent renewable powered,
432
1236125
3642
20:55
Denmark 36.
433
1239767
2325
20:57
And it's how all of Europe can shift
434
1242092
3285
21:01
to renewable electricity.
435
1245377
1285
21:02
In America, our aging, dirty and insecure power system
436
1246662
4725
21:07
has to be replaced anyway by 2050.
437
1251387
2884
21:10
And whatever we replace it with
438
1254271
1627
21:11
is going to cost about the same,
439
1255898
1438
21:13
about six trillion dollars at present value --
440
1257336
2710
21:15
whether we buy more of what we've got
441
1260046
2208
21:18
or new nuclear and so-called clean coal,
442
1262254
2113
21:20
or renewables that are more or less centralized.
443
1264367
3631
21:23
But those four futures at the same cost
444
1267998
3269
21:27
differ profoundly in their risks,
445
1271267
2069
21:29
around national security,
446
1273336
2531
21:31
fuel, water, finance, technology,
447
1275867
3538
21:35
climate and health.
448
1279405
1531
21:36
For example, our over-centralized grid
449
1280936
2835
21:39
is very vulnerable to cascading
450
1283771
3931
21:43
and potentially economy-shattering blackouts
451
1287702
2727
21:46
caused by bad space weather or other natural disasters
452
1290429
3438
21:49
or a terrorist attack.
453
1293867
1946
21:51
But that blackout risk disappears,
454
1295813
2731
21:54
and all of the other risks are best managed,
455
1298544
1977
21:56
with distributed renewables
456
1300536
2254
21:58
organized into local micro-grids that normally interconnect,
457
1302790
4277
22:02
but can stand alone at need.
458
1307067
1808
22:04
That is, they can disconnect fractally
459
1308875
2038
22:06
and then reconnect seamlessly.
460
1310913
2854
22:09
That approach is exactly what the Pentagon is adopting
461
1313767
3277
22:12
for its own power supply.
462
1317044
1315
22:14
They think they need that; how about the rest of us that they're defending?
463
1318359
3266
22:17
We want our stuff to work too.
464
1321625
1685
22:19
At about the same cost as business as usual,
465
1323325
3570
22:22
this would maximize national security,
466
1326895
2005
22:24
customer choice, entrepreneurial opportunity
467
1328900
4002
22:28
and innovation.
468
1332902
1623
22:30
Together, efficient use and diverse dispersed renewable supply
469
1334525
5675
22:36
are starting to transform the whole electricity sector.
470
1340200
2923
22:39
Traditionally utilities build
471
1343123
1631
22:40
a lot of giant coal and nuclear plants
472
1344754
2169
22:42
and a bunch of big gas plants
473
1346923
1946
22:44
and maybe a little bit of efficiency renewables.
474
1348869
1069
22:45
And those utilities were rewarded,
475
1349938
2529
22:48
as they still are in 34 states,
476
1352467
2454
22:50
for selling you more electricity.
477
1354921
3466
22:54
However, especially where regulators
478
1358387
2798
22:57
are now instead rewarding cutting your bills,
479
1361185
3553
23:00
the investments are shifting radically
480
1364738
3783
23:04
toward efficiency, demand response, cogeneration,
481
1368521
2531
23:06
renewables and ways to knit them all together reliably
482
1371052
3369
23:10
with less transmission
483
1374421
1423
23:11
and little or no bulk electricity storage.
484
1375844
2854
23:14
So our energy future is not fate, but choice,
485
1378698
2827
23:17
and that choice is very flexible.
486
1381525
2746
23:20
In 1976, for example,
487
1384271
1600
23:21
government and industry insisted
488
1385871
1808
23:23
that the amount of energy needed to make a dollar of GDP
489
1387695
2584
23:26
could never go down.
490
1390279
1783
23:27
And I heretically suggested it could go down several-fold.
491
1392062
3630
23:31
Well that's what's actually happened so far.
492
1395692
2249
23:33
It's fallen by half.
493
1397956
1315
23:35
But with today's much better technologies,
494
1399271
2491
23:37
more mature delivery channels and integrative design,
495
1401762
2909
23:40
we can do far more and even cheaper.
496
1404671
3900
23:44
So to solve the energy problem,
497
1408571
2508
23:46
we just needed to enlarge it.
498
1411079
1921
23:48
And the results may at first seem incredible,
499
1413000
3200
23:52
but as Marshall McLuhan said,
500
1416200
1777
23:53
"Only puny secrets need protection.
501
1417977
2752
23:56
Big discoveries are protected by public incredulity."
502
1420729
6084
24:02
Now combine the electricity and oil revolutions,
503
1426813
3482
24:06
both driven by modern efficiency,
504
1430295
1684
24:07
and you get the really big story: reinventing fire,
505
1431979
3542
24:11
where business enabled and sped by smart policies in mindful markets
506
1435521
5131
24:16
can lead the United States completely off oil and coal by 2050,
507
1440652
4530
24:21
saving 5 trillion dollars,
508
1445182
2320
24:23
growing the economy 2.6-fold,
509
1447502
2593
24:25
strengthening out national security,
510
1450095
1643
24:27
oh, and by the way, by getting rid of the oil and coal,
511
1451738
2985
24:30
reducing the fossil carbon emissions by 82 to 86 percent.
512
1454723
4510
24:35
Now if you like any of those outcomes,
513
1459233
3334
24:38
you can support reinventing fire
514
1462567
2192
24:40
without needing to like all of them
515
1464759
1862
24:42
and without needing to agree about which of them is most important.
516
1466621
3423
24:45
So focusing on outcomes, not motives,
517
1470044
3077
24:49
can turn gridlock and conflict
518
1473121
2556
24:51
into a unifying solution to America's energy challenge.
519
1475677
4302
24:55
This also turns out to be the best way
520
1479979
3057
24:58
to cope with global challenges --
521
1483036
2500
25:01
climate change, nuclear proliferation,
522
1485536
2579
25:04
energy insecurity, energy poverty --
523
1488115
2431
25:06
all of which make us less safe.
524
1490546
3646
25:10
Now our team at RMI helps smart companies
525
1494192
3687
25:13
to get unstuck and speed this journey
526
1497879
3069
25:16
via six sectoral initiatives, with some more hatching.
527
1500948
3062
25:19
Of course there's still a lot of old thinking out there too.
528
1504010
2957
25:22
Former oil man Maurice Strong said,
529
1506967
3177
25:26
"Not all the fossils are in the fuel."
530
1510144
1946
25:27
But as Edgar Woolard, who used to chair Dupont, reminds us,
531
1512090
4305
25:32
"Companies hampered by old thinking won't be a problem
532
1516395
4146
25:36
because," he said," they simply won't be around long-term."
533
1520541
5580
25:42
I've described not just a once-in-a-civilization
534
1526121
2864
25:44
business opportunity,
535
1528985
1607
25:46
but one of the most profound transitions
536
1530592
2423
25:48
in the history of our species.
537
1533015
2516
25:51
We humans are inventing a new fire,
538
1535531
3423
25:54
not dug from below,
539
1538954
1744
25:56
but flowing from above;
540
1540698
2907
25:59
not scarce, but bountiful;
541
1543605
2931
26:02
not local, but everywhere;
542
1546536
1700
26:04
not transient, but permanent;
543
1548236
2631
26:06
not costly, but free.
544
1550867
2900
26:09
And but for a little transitional tail of natural gas
545
1553767
3400
26:13
and a bit of biofuel grown in ways that sustain and endure,
546
1557167
3562
26:16
this new fire is flameless.
547
1560729
3709
26:20
Efficiently used, it really can do our work
548
1564438
4064
26:24
without working our undoing.
549
1568502
2854
26:27
Each of you owns a piece of that $5 trillion prize.
550
1571356
4882
26:32
And our new book "Reinventing Fire"
551
1576238
2254
26:34
describes how you can capture it.
552
1578492
2385
26:36
So with the conversation just begun
553
1580877
2269
26:39
at ReinventingFire.com,
554
1583146
1885
26:40
let me invite you each
555
1585031
2131
26:43
to engage with us and with each other, with everyone around you,
556
1587162
3838
26:46
to help make the world richer, fairer,
557
1591000
2792
26:49
cooler and safer
558
1593792
2608
26:52
by together reinventing fire.
559
1596400
2808
26:55
Thank you.
560
1599208
1859
26:56
(Applause)
561
1601067
1400
Translated by Jenny Zurawell
Reviewed by Morton Bast

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ABOUT THE SPEAKER
Amory Lovins - Physicist, energy guru
In his new book, "Reinventing Fire," Amory Lovins shares ingenious ideas for the next era of energy.

Why you should listen

Amory Lovins was worried (and writing) about energy long before global warming was making the front -- or even back -- page of newspapers. Since studying at Harvard and Oxford in the 1960s, he's written dozens of books, and initiated ambitious projects -- cofounding the influential, environment-focused Rocky Mountain Institute; prototyping the ultra-efficient Hypercar -- to focus the world's attention on alternative approaches to energy and transportation.

His critical thinking has driven people around the globe -- from world leaders to the average Joe -- to think differently about energy and its role in some of our biggest problems: climate change, oil dependency, national security, economic health, and depletion of natural resources.

Lovins offers solutions as well. His new book and site, Reinventing Fire, offers actionable solutions for four energy-intensive sectors of the economy: transportation, buildings, industry and electricity. Lovins has always focused on solutions that conserve natural resources while also promoting economic growth; Texas Instruments and Wal-Mart are just two of the mega-corporations he has advised on improving energy efficiency.

More profile about the speaker
Amory Lovins | Speaker | TED.com

Data provided by TED.

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