ABOUT THE SPEAKER
Rob Harmon - Natural resources expert
Rob Harmon is an expert on energy and natural resources policy -- looking at smart ways to manage carbon, water and the energy we use every day.

Why you should listen

Taking the true measure of our environmental footprint is something that Rob Harmon has been doing for years. Starting as an energy auditor in Massachusetts, Harmon went on to manage an international marketing effort in the wind energy industry and, in 2000, develop and launch the first carbon calculator on the Internet.

Harmon joined Bonneville Environmental Foundation (BEF) in 1999, and is credited with developing their Green Tag program. In 2004, he was awarded the national Green Power Pioneer Award for his introduction of the retail Green Tag (Renewable Energy Certificates) and his ongoing efforts to build a thriving and credible Green Tag market in the United States. He also conceptualized and directed the development of BEF's national Solar 4R Schools program. His latest venture is the creation of BEF's Water Restoration Certificate business line, which utilizes voluntary markets to restore critically de-watered ecosystems. He recently contributed chapters to the book Voluntary Carbon Markets: A Business Guide to What They Are and How They Work. Rob left BEF in November 2010 to explore his next venture, ConvenientOpportunities.com.

More profile about the speaker
Rob Harmon | Speaker | TED.com
TEDxRainier

Rob Harmon: How to keep rivers and streams flowing

Rob Harmon: Kako tržište može držati potoke tečnim

Filmed:
665,582 views

S potocima i rijekama koji isušuju zbog pretjeranog korištenja, Rob Harmon je implementirao genijalni tržišni mehanizam koji će vratiti vodu. Poljoprivrednici i pivske kompanije pronalaze vlastite sudbine kako se isprepliću u stoljeće staroj intrigantnoj priči o Prickly Pear potoku.
- Natural resources expert
Rob Harmon is an expert on energy and natural resources policy -- looking at smart ways to manage carbon, water and the energy we use every day. Full bio

Double-click the English transcript below to play the video.

00:18
This is a riverRijeka.
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Ovo je rijeka.
00:20
This is a streampotok.
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Ovo je potok.
00:23
This is a riverRijeka.
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Ovo je rijeka.
00:25
This is happeningdogađa all over the countryzemlja.
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Ovo se događa širom zemlje.
00:28
There are tensdeseci of thousandstisuća of milesmilja
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Postoje desetine tisuća milja
00:30
of dewatereddewatered streamspotoci in the UnitedUjedinjeni StatesDržava.
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isušenih potoka u Sjedinjenim Državama.
00:33
On this mapkarta,
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Na ovoj karti,
00:35
the coloredobojen areaspodručja representpredstavljati watervoda conflictssukobi.
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obojana područja predstavljaju sukobe oko vode.
00:39
SimilarSlične problemsproblemi are emergingu nastajanju in the eastistočno as well.
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Slični problemi se pojavljuju također na istoku.
00:42
The reasonsrazlozi varyvarirati statedržava to statedržava,
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Razlozi variraju od države do države,
00:44
but mostlyuglavnom in the detailsdetalji.
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ali uglavnom zbog detalja.
00:46
There are 4,000 milesmilja of dewatereddewatered streamspotoci
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Postoji gotovo 6.500 km isušenih potoka
00:49
in MontanaMontana alonesam.
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samo u Montani.
00:52
They would ordinarilyobično supportpodrška fishriba and other wildlifebiljni i životinjski svijet.
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Normalno bi podržavali ribe i druge oblike divljeg života.
00:56
They're the veinsvene of the ecosystemekosustav,
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Oni su vene ekosustava,
00:58
and they're oftenčesto emptyprazan veinsvene.
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i često su prazne vene.
01:02
I want to tell you the storypriča
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Želim vam ispričati priču
01:04
of just one of these streamspotoci
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o samo jednom od tih potoka
01:06
because it's an archetypearhetip for the largerveći storypriča.
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jer predstavlja arhetip šire priče.
01:09
This is PricklyBodljikavo PearKruška CreekPotok.
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To je Prickly Pear potok.
01:11
It runsradi throughkroz a populatednaseljen areapodručje
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Prolazi kroz naseljeno područje
01:13
from EastIstok HelenaHelena to LakeJezero HelenaHelena.
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od istočne Helene do jezera Helena.
01:16
It supportspodržava wilddivlji fishriba
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Podržava divlje ribe
01:18
includinguključujući cutthroatKoljač, brownsmeđ
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uključujući pastrve glavosjek, smeđu
01:20
and rainbowduga troutpastrva.
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i duginu.
01:22
NearlyGotovo everysvaki yeargodina
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Gotovo svake godine
01:24
for more than a hundredstotina yearsgodina,
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više od stotinu godina,
01:27
it's lookedgledao like this in the summerljeto.
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ovako je izgledalo tijekom ljeta.
01:30
How did we get here?
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Kako smo došli tamo?
01:32
Well, it startedpočeo back in the latekasno 1800s
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Sve je počelo kasnih 1800ih
01:35
when people startedpočeo settlingnaseljavanje in placesmjesta like MontanaMontana.
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kada su ljudi počeli naseljavati mjesta poput Montane.
01:39
In shortkratak, there was a lot of watervoda
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Ukratko, bilo je puno vode,
01:41
and there weren'tnisu very manymnogi people.
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a tamo nije bilo puno ljudi.
01:44
But as more people showedpokazala up wantingu nedostatku watervoda,
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Ali kako se sve više ljudi pojavljivalo tražeći vodu,
01:46
the folksljudi who were there first got a little concernedzabrinut,
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ljudi koji su tamo došli prvi su se malo zabrinuli,
01:49
and in 1865, MontanaMontana passedprošao its first watervoda lawzakon.
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i 1865., u Montani je donešen prvi zakon o vodi.
01:53
It basicallyu osnovi said, everybodysvi nearblizu the streampotok
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U biti je govorio, kako svatko blizu potoka
01:56
can sharePodjeli in the streampotok.
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može potok dijeliti.
01:58
OddlyČudno, a lot of people showedpokazala up wantingu nedostatku to sharePodjeli the streampotok,
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Čudno, ali puno se ljudi pojavilo želeći dijeliti potok,
02:01
and the folksljudi who were there first
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i ljudi koji su se tamo pojavili prvi
02:03
got concernedzabrinut enoughdovoljno to bringdonijeti out theirnjihov lawyersodvjetnici.
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su se dovoljno zabrinuli da su uzeli odvjetnike.
02:05
There were precedent-settingpresedan suitsodgovara
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Bilo je to vrijeme presedanskih parnica
02:07
in 1870 and 1872,
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1870. i 1872.
02:09
bothoba involvinguključuje PricklyBodljikavo PearKruška CreekPotok.
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koje je uključivalo Prickly Pear potok.
02:11
And in 1921,
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A 1921.,
02:13
the MontanaMontana SupremeVrhovni CourtSud
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vrhovni sud Montane
02:15
ruledvladao in a casespis involvinguključuje PricklyBodljikavo PearKruška
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donio je presudu koja je uključivala Prickly Pear
02:18
that the folksljudi who were there first
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da ljudi koji su tamo došli prvi
02:20
had the first, or "seniorstariji watervoda rightsprava."
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imaju prioritetna, pretpostavljena, vodena prava.
02:24
These seniorstariji watervoda rightsprava are keyključ.
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Ta priroritetna prava su ključ.
02:27
The problemproblem is that all over the westzapadno now
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Problem je što sada cijeli Zapad
02:29
it looksizgled like this.
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izgleda tako.
02:31
Some of these creekspotocima
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Neki od tih potoka
02:33
have claimszahtjevi for 50 to 100 timesputa more watervoda
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imaju zahtjeva za 50 do 100 puta više vode
02:35
than is actuallyzapravo in the streampotok.
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nego što je ima u potoku.
02:38
And the seniorstariji watervoda rightsprava holdersdržači,
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I oni koji imaju prioritetna prava,
02:40
if they don't use theirnjihov watervoda right,
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ako oni ne iskoriste svoja vodena prava,
02:43
they riskrizik losinggubljenje theirnjihov watervoda right,
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riskiraju da ih izgube,
02:45
alonguz with the economicekonomski valuevrijednost that goeside with it.
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zajedno s ekonomskom vrijednosti koja ide s njima.
02:48
So they have no incentivepoticaj to conserveočuvati.
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Tako da oni nemaju poticaj za očuvanjem.
02:52
So it's not just about the numberbroj of people;
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Dakle radi se samo o broju ljudi;
02:55
the systemsistem itselfsebe createsstvara a disincentiveosjetljivost to conserveočuvati
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sustav sam po sebi stvara osjetljivost na očuvanje
02:58
because you can loseizgubiti your watervoda right if you don't use it.
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jer možeš izgubiti svoja vodena prava ako ih ne koristiš.
03:03
So after decadesdesetljeća of lawsuitstužbe
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Nakon desetljeća parnica
03:05
and 140 yearsgodina, now, of experienceiskustvo,
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i 140 godina iskustva,
03:07
we still have this.
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još uvijek imamo to.
03:10
It's a brokenslomljen systemsistem.
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To je slomljeni sustav.
03:12
There's a disincentiveosjetljivost to conserveočuvati,
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Postoji osjetljivost na očuvanje,
03:14
because, if you don't use your watervoda right,
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jer, ako ne koristiš svoja vodena prava,
03:16
you can loseizgubiti your watervoda right.
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možeš ih izgubiti.
03:18
And I'm sure you all know, this has createdstvorio significantznačajan conflictssukobi
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I siguran sam kako svi znate, to je kreiralo značajne sukobe
03:21
betweenizmeđu the agriculturalpoljoprivredni and environmentalekološki communitieszajednice.
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između poljoprivrednih i ekoloških zajednica.
03:25
Okay. Now I'm going to changepromijeniti gearszupčanici here.
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Dobro. Sada ću promijeniti brzine.
03:28
MostVećina of you will be happysretan to know
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Većina vas će biti sretna znati
03:30
that the restodmor of the presentation'sprezentacije freebesplatno,
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kako je ostatak prezentacije slobodan.
03:33
and some of you'llvi ćete be happysretan to know that it involvesuključuje beerpivo.
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I neki od vas će biti sretni znati kako uključuje pivo.
03:36
(LaughterSmijeh)
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(Smijeh)
03:39
There's anotherjoš thing happeningdogađa around the countryzemlja,
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Još jedna stvar se događa širom zemlje,
03:41
whichkoji is that companiestvrtke are startingpolazeći to get concernedzabrinut
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a to je da su se kompanije počele brinuti
03:43
about theirnjihov watervoda footprintotisak stopala.
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o svojem vodenom otisku.
03:46
They're concernedzabrinut about securingosiguranje an adequateadekvatan supplyOpskrba of watervoda,
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One su zabrinute oko osiguranja adekvatnih zaliha vode,
03:49
they're tryingtežak to be really efficientučinkovit with theirnjihov watervoda use,
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one pokušavaju biti stvarno efikasne prilikom korištenja vode,
03:52
and they're concernedzabrinut about how theirnjihov watervoda use
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i zabrinute su kako njihovo korištenje vode
03:54
affectsutječe the imageslika of theirnjihov brandmarka.
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utječe na imidž njihove tržišne marke.
03:57
Well, it's a nationalnacionalna problemproblem,
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To je nacionalni problem,
03:59
but I'm going to tell you anotherjoš storypriča from MontanaMontana,
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ali ja ću vam ispričati još jednu priču iz Montane,
04:01
and it involvesuključuje beerpivo.
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i ona uključuje pivo.
04:03
I betkladiti se you didn't know, it takes about 5 pintspiva of watervoda
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Kladim se da niste znali, kako je potrebno oko tri litre vode
04:06
to make a pintpivo of beerpivo.
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kako biste napravili pola litre piva.
04:08
If you includeuključiti all the drainodvod,
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Ako uključite svu drenažu
04:10
it takes more than a hundredstotina pintspiva of watervoda to make a pintpivo of beerpivo.
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potrebno je više od 55 litara vode za pola litre piva.
04:13
Now the brewersBrewersi in MontanaMontana
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Pivari u Montani
04:15
have alreadyveć doneučinio a lot
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su već napravili puno
04:17
to reducesmanjiti theirnjihov watervoda consumptionpotrošnja,
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kako bi smanjili potrošnju vode,
04:19
but they still use millionsmilijuni of gallonsgalona of watervoda.
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ali još uvijek koriste milijune litara vode.
04:21
I mean, there's watervoda in beerpivo.
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Mislim, u pivu ima vode.
04:25
So what can they do
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Dakle što oni mogu učiniti
04:28
about this remainingostali watervoda footprintotisak stopala
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s tim ostatkom vodenog otiska
04:31
that can have seriousozbiljan effectsefekti
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koji može imati ozbiljne posljedice
04:33
on the ecosystemekosustav?
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za ekosustav?
04:35
These ecosystemsekosustavi are really importantvažno
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Ti ekosustavi su stvarno jako važni
04:37
to the MontanaMontana brewersBrewersi and theirnjihov customersklijenti.
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za pivare iz Montane i njihove kupce.
04:39
After all, there's a strongjak correlationkorelacija
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Napokon, postoji snažna korelacija
04:41
betweenizmeđu watervoda and fishingribolov,
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između vode i ribolova.
04:43
and for some, there's a strongjak correlationkorelacija
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I za neke, postoji snažna korelacija
04:45
betweenizmeđu fishingribolov and beerpivo.
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između pecanja i pive.
04:47
(LaughterSmijeh)
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(Smijeh)
04:49
So the MontanaMontana brewersBrewersi and theirnjihov customersklijenti are concernedzabrinut,
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Tako su pivari iz Montane i njihovi kupci zabrinuti,
04:52
and they're looking for some way to addressadresa the problemproblem.
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i gledaju na načine kako riješiti problem.
04:55
So how can they addressadresa this remainingostali watervoda footprintotisak stopala?
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Dakle kako mogu riješiti taj ostatak vodenog otiska?
04:58
RememberSjećam se PricklyBodljikavo PearKruška.
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Sjećate se Prickly Peara.
05:00
Up untildo now,
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Do sada,
05:02
businessPoslovni watervoda stewardshippoložaj upravnika
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poslovno upravljanje vode
05:04
has been limitedograničen to measuringmjerenje and reducingsmanjivanje,
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ograničeno je na mjerenje i smanjivanje,
05:08
and we're suggestingsugerirajući that the nextSljedeći stepkorak
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i mi predlažemo da je slijedeći korak
05:10
is to restorevratiti.
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obnoviti.
05:12
RememberSjećam se PricklyBodljikavo PearKruška.
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Sjećate se Prickly Peara.
05:14
It's a brokenslomljen systemsistem.
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Njegov slomljeni sustav.
05:16
You've got a disincentiveosjetljivost to conserveočuvati,
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Imate destimulaciju za očuvanje,
05:18
because if you don't use your watervoda right, you riskrizik losinggubljenje your watervoda right.
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jer ako ne koristite vodena prava, riskirate da ih izgubite.
05:21
Well, we decidedodlučio to connectSpojiti these two worldssvjetovi --
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Mi smo odlučili spojiti ta dva svijeta --
05:23
the worldsvijet of the companiestvrtke
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poslovni svijet
05:25
with theirnjihov watervoda footprintstragovi
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s njihovim vodenim otiscima
05:27
and the worldsvijet of the farmerspoljoprivrednici
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i svijet poljoprivrednika
05:29
with theirnjihov seniorstariji watervoda rightsprava on these creekspotocima.
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s njihovim pravima prvenstva na te potoke.
05:31
In some statesDržave,
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U nekim državama,
05:33
seniorstariji watervoda rightsprava holdersdržači
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držatelji prava prvenstva na vodu
05:35
can leavenapustiti theirnjihov watervoda in-streamu tok
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mogu ostaviti svoju vodu u potoku
05:38
while legallypravno protectingzaštitu it from othersdrugi
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pravno je braneći od drugih
05:41
and maintainingodržavanje theirnjihov watervoda right.
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i zadržavajući pravo na vodu.
05:44
After all,
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Napokon,
05:46
it is theirnjihov watervoda right,
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to je njihovo pravo na vodu,
05:48
and if they want to use that watervoda right
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i ako žele koristiti to pravo
05:50
to help the fishriba growrasti in the streampotok,
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kako bi pomogli rast ribe u potoku,
05:52
it's theirnjihov right to do so.
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njihovo je pravo da to učine.
05:55
But they have no incentivepoticaj to do so.
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Ali nemaju nikakav poticaj za to.
05:59
So, workingrad with locallokalne watervoda trustsvjeruje,
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Radeći s lokalnim vodenim trustovima,
06:02
we createdstvorio an incentivepoticaj to do so.
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stvorili smo poticaje za to.
06:05
We payplatiti them to leavenapustiti theirnjihov watervoda in-streamu tok.
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Plaćamo im da ostave svoju vodu u potoku.
06:08
That's what's happeningdogađa here.
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To se događa ovdje.
06:10
This individualpojedinac has madenapravljen the choiceizbor
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Ovaj pojedinac je napravio odluku
06:13
and is closingzatvaranje this watervoda diversiondiverzija,
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i zatvara tu vodenu podjelu,
06:15
leavingnapuštanje the watervoda in the streampotok.
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ostavljajući vodu u potoku.
06:17
He doesn't loseizgubiti the watervoda right,
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On ne gubi pravo na vodu,
06:19
he just choosesodabere to applyprimijeniti that right,
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samo izabire kako će primjeniti to pravo,
06:22
or some portiondio of it,
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ili neki njegov dio,
06:24
to the streampotok, insteadumjesto of to the landzemljište.
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na potok, umjesto na zemlju.
06:27
Because he's the seniorstariji watervoda rightsprava holderdržač,
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Jer je on prioritetni imatelj prava na vodu,
06:29
he can protectzaštititi the watervoda from other usersKorisnici in the streampotok.
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on može očuvati vodu od drugih korisnika u potoku.
06:33
Okay?
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Dobro?
06:35
He getsdobiva paidplaćen to leavenapustiti the watervoda in the streampotok.
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Njemu se plaća da ostavi vodu u potoku.
06:38
This guy'stip je measuringmjerenje the watervoda
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Ovaj momak mjeri vodu
06:40
that this leaveslišće in the streampotok.
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koju on ostavi u potoku.
06:43
We then take the measuredizmjerena watervoda,
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Onda uzmemo izmjerenu vodu,
06:46
we dividepodijeliti it into thousand-gallontisuću litara incrementskoracima.
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podijelimo je na tisućite dijelove litre.
06:49
EachSvaki incrementpovećanje getsdobiva a serialserijski numberbroj and a certificatepotvrda,
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Svaki od dijelova dobije serijski broj i certifikat,
06:52
and then the brewersBrewersi and othersdrugi
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i onda pivari i drugi
06:54
buykupiti those certificatesCertifikati
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kupuju te certifikate
06:56
as a way to returnpovratak watervoda
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na način da vrate vodu
06:58
to these degradeddegradiranih ecosystemsekosustavi.
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u te degradirane ekosustave.
07:00
The brewersBrewersi payplatiti
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Pivari plaćaju
07:02
to restorevratiti watervoda to the streampotok.
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kako bi se voda vratila u potok.
07:05
It providespruža a simplejednostavan, inexpensivejeftin
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To osigurava jednostavan, jeftin
07:07
and measurablemjerljivi way
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i mjerljiv način
07:09
to returnpovratak watervoda to these degradeddegradiranih ecosystemsekosustavi,
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za vraćanje vode u te degradirane ekosustave,
07:12
while givingdavanje farmerspoljoprivrednici an economicekonomski choiceizbor
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dajući poljoprivrednicima ekonomski izbor
07:15
and givingdavanje businessespoduzeća concernedzabrinut about theirnjihov watervoda footprintstragovi
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i dajući poduzećima koju su zabrinuta za svoj vodeni otisak
07:18
an easylako way to dealdogovor with them.
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lagan način da se s time bore.
07:20
After 140 yearsgodina of conflictsukob
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Nakon 140 godina sukoba
07:23
and 100 yearsgodina of drysuho streamspotoci,
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i 100 godina suhih potoka,
07:27
a circumstanceokolnost that litigationparnica and regulationregulacija
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okolnosti koje parnice i regulacija
07:29
has not solvedriješen,
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nisu mogli riješiti,
07:32
we put togetherzajedno a market-basedtržišni,
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stvorili smo tržišno utemeljeno,
07:34
willingspreman buyerKupac, willingspreman sellerProdavatelj solutionriješenje --
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rješenje spremno za kupca, spremno za prodavatelja --
07:36
a solutionriješenje that does not requirezahtijevati litigationparnica.
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rješenje koje ne zahtjeva parničenje.
07:41
It's about givingdavanje
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Radi se o davanju
07:43
folksljudi concernedzabrinut about theirnjihov watervoda footprintstragovi
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ljudi koji su zabrinuti za svoj vodeni otisak
07:46
a realstvaran opportunityprilika
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stvarnoj prilici
07:48
to put watervoda where it's criticallykritički neededpotreban,
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da stave vodu tamo gdje je kritično potrebna,
07:50
into these degradeddegradiranih ecosystemsekosustavi,
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u te degradirane ekosustave,
07:53
while at the sameisti time
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dok u isto vrijeme
07:55
providingpružanje farmerspoljoprivrednici
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osigurava poljoprivrednicima
07:57
a meaningfulznačajan economicekonomski choiceizbor
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smisleni ekonomski izbor
07:59
about how theirnjihov watervoda is used.
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o tome kako se njihova voda koristi.
08:01
These transactionstransakcije createstvoriti alliessaveznici, not enemiesNeprijatelji.
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Te transakcije stvaraju saveznike, ne neprijatelje.
08:04
They connectSpojiti people ratherradije than dividingpregradni them.
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One povezuju ljude umjesto da ih razdvajaju.
08:06
And they providepružiti neededpotreban economicekonomski supportpodrška for ruralruralna communitieszajednice.
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I osiguravaju potrebnu ekonomsku podršku ruralnim zajednicama.
08:09
And mostnajviše importantlyvažnije, it's workingrad.
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I ono najvažnije, stvarno rade.
08:12
We'veMoramo returnedvratio more than fourčetiri billionmilijardi gallonsgalona of watervoda
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Vratili smo više od 18 milijardi litara vode
08:14
to degradeddegradiranih ecosystemsekosustavi.
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u degradirane ekosustave.
08:16
We'veMoramo connectedpovezan seniorstariji watervoda rightsprava holdersdržači
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Povezali smo vlasnike prioritetnih vodenih prava
08:18
with brewersBrewersi in MontanaMontana,
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s pivarima u Montani,
08:20
with hotelshoteli and teačaj companiestvrtke in OregonOregon
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s hotelima i kompanijama koje proizvode čaj u Oregonu
08:23
and with high-techvisoka tehnologija companiestvrtke that use a lot of watervoda in the SouthwestJugozapad.
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i s visokotehnološkim kompanijama koje koriste puno vode na jugozapadu.
08:26
And when we make these connectionsveze,
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I kada radimo ta povezivanja,
08:29
we can and we do
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možemo i pretvaramo
08:31
turnskretanje this into this.
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ovo u ovo.
08:35
Thank you very much.
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Hvala vam puno.
08:37
(ApplausePljesak)
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(Pljesak)

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ABOUT THE SPEAKER
Rob Harmon - Natural resources expert
Rob Harmon is an expert on energy and natural resources policy -- looking at smart ways to manage carbon, water and the energy we use every day.

Why you should listen

Taking the true measure of our environmental footprint is something that Rob Harmon has been doing for years. Starting as an energy auditor in Massachusetts, Harmon went on to manage an international marketing effort in the wind energy industry and, in 2000, develop and launch the first carbon calculator on the Internet.

Harmon joined Bonneville Environmental Foundation (BEF) in 1999, and is credited with developing their Green Tag program. In 2004, he was awarded the national Green Power Pioneer Award for his introduction of the retail Green Tag (Renewable Energy Certificates) and his ongoing efforts to build a thriving and credible Green Tag market in the United States. He also conceptualized and directed the development of BEF's national Solar 4R Schools program. His latest venture is the creation of BEF's Water Restoration Certificate business line, which utilizes voluntary markets to restore critically de-watered ecosystems. He recently contributed chapters to the book Voluntary Carbon Markets: A Business Guide to What They Are and How They Work. Rob left BEF in November 2010 to explore his next venture, ConvenientOpportunities.com.

More profile about the speaker
Rob Harmon | Speaker | TED.com

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