ABOUT THE SPEAKER
Alex Steffen - Planetary futurist
Alex Steffen explores our planet's future, telling powerful, inspiring stories about the hard choices facing humanity ... and our opportunity to create a much better tomorrow.

Why you should listen

Do you ever wonder whether we should be optimistic or pessimistic about the future? If you want more reasons to think things may still turn out for the better, Alex Steffen's your man. He doesn't downplay the scope and scale of the problems we face. Instead, he shows that we have the tools within our grasp for meeting those massive challenges, if we have the will to use them.

This isn't just hopeful thinking, either. Steffen uses real-world examples and big-picture research to show us that a brighter, greener future is ours to choose, and his work has earned him the ear of leading cities, corporations and philanthropic foundations. As the New York Times said a recent profile, "Alex Steffen lays out the blueprint for a successful century."

After working as a journalist on four continents, Steffen co-founded and ran the online magazine Worldchanging.com from 2003-2010. In those seven years, he made Worldchanging one of the world's leading sustainability-related publications with an archive of almost 12,000 articles and a large global audience. He also edited an internationally best-selling book surveying innovative solutions to the planet's most pressing problems: Worldchanging: A User's Guide for the 21st Century. 

His most recent work is Carbon Zero, a book describing cities that create prosperity not climate change, accelerating their economies while reducing their climate emissions to zero. He is now at work on a new book and a television project. "The big open secret about sustainability work," he recently told Design Observer magazine, 'is not how bad things are. It is how good things can get."

More profile about the speaker
Alex Steffen | Speaker | TED.com
TEDGlobal 2011

Alex Steffen: The shareable future of cities

Alex Steffen: Djeljiva budućnost gradova

Filmed:
1,072,722 views

Kako gradovi mogu spasiti budućnost? Alex Steffen pokazuje neke zanimljive zelene projekte na razini kvartova koji povećavaju naš pristup onome što želimo i trebamo -- istovremeno smanjujući vrijeme koje provodimo u automobilima.
- Planetary futurist
Alex Steffen explores our planet's future, telling powerful, inspiring stories about the hard choices facing humanity ... and our opportunity to create a much better tomorrow. Full bio

Double-click the English transcript below to play the video.

00:15
ClimateKlime changepromijeniti is alreadyveć a heavyteško topictema,
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Klimatske su promjene ozbiljna tema
00:17
and it's gettinguzimajući heavierteža
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koja postaje sve ozbiljnija
00:19
because we're understandingrazumijevanje
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jer počinjemo shvaćati
00:21
that we need to do more than we are.
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da moramo učiniti više nego što činimo.
00:23
We're understandingrazumijevanje, in factčinjenica,
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Zapravo, počinjemo shvaćati
00:25
that those of us who liveživjeti in the developedrazvijen worldsvijet
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da bi oni od nas koji žive u razvijenom svijetu
00:27
need to be really pushingguranje towardsza eliminatingeliminirajući our emissionsemisija.
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trebali nastojati otkloniti emisije štetnih plinova.
00:30
That's, to put it mildlyblago, not what's on the tablestol now.
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O tome se, blago rečeno, trenutno ne raspravlja.
00:33
And it tendsteži to feel a little overwhelmingneodoljiv
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I pomalo nas zaprepasti
00:35
when we look at what is there in realitystvarnost todaydanas
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kada otvorimo oči pred današnjom situacijom
00:38
and the magnitudeveličina of the problemproblem that we facelice.
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i opsegom problema s kojima smo suočeni.
00:41
And when we have overwhelmingneodoljiv problemsproblemi in frontispred of us,
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Kada se tako golemi problemi nađu pred nama,
00:44
we tendskloni to seektražiti simplejednostavan answersodgovori.
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obično tražimo jednostavna rješenja.
00:47
And I think this is what we'veimamo doneučinio with climateklima changepromijeniti.
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Mislim da to radimo i s klimatskim promjenama.
00:50
We look at where the emissionsemisija are comingdolazak from --
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Pitamo se odakle emisije plinova dolaze --
00:52
they're comingdolazak out of our tailpipesispušne cijevi and smokestackssmokestacks and so forthdalje,
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dolaze iz ispušnih cijevi, dimnjaka i tako dalje,
00:55
and we say, okay, well the problemproblem is
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i kažemo, u redu, problem je u tome
00:57
that they're comingdolazak out of fossilfosil fuelsgoriva that we're burningspaljivanje,
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što dolaze iz fosilnih goriva koje koristimo,
00:59
so thereforestoga, the answerodgovor mustmora be
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dakle, rješenje mora biti
01:02
to replacezamijeniti those fossilfosil fuelsgoriva with cleančist sourcesizvori of energyenergija.
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zamjena fosilnih goriva čistim izvorima energije.
01:05
And while, of coursenaravno, we do need cleančist energyenergija,
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I dok nam, naravno, treba čista energija,
01:08
I would put to you that it's possiblemoguće
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naglasio bih da je moguće
01:10
that by looking at climateklima changepromijeniti
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da se bavljenjem klimatskim promjenama
01:12
as a cleančist energyenergija generationgeneracija problemproblem,
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kao problemom stvaranja čiste energije,
01:14
we're in factčinjenica settingpostavljanje ourselvessebe up
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zapravo udaljavamo
01:16
not to solveriješiti it.
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od rješenja.
01:18
And the reasonrazlog why
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Razlog tome je
01:20
is that we liveživjeti on a planetplaneta
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to što živimo na planetu
01:22
that is rapidlybrzo urbanizingurbanizing.
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koji se ubrzano urbanizira.
01:24
That shouldn'tne treba be newsvijesti to any of us.
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To nam ne bi trebala biti novost.
01:26
HoweverMeđutim, it's hardteško sometimesponekad
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Ipak, ponekad je teško
01:28
to rememberzapamtiti the extentopseg of that urbanizationurbanizacije.
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imati u vidu razmjere urbanizacije.
01:31
By mid-centurysredinom stoljeća,
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Do polovice ovog stoljeća,
01:33
we're going to have about eightosam billionmilijardi -- perhapsmožda more -- people
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oko osam milijardi ljudi, možda i više,
01:36
livingživot in citiesgradovi or withinunutar a day'sdan je travelputovati of one.
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živjet će u gradovima ili na dan udaljenosti.
01:39
We will be an overwhelminglyneodoljivo urbanurbani speciesvrsta.
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Bit ćemo iznimno urbana vrsta.
01:42
In ordernarudžba to providepružiti
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Da bismo osigurali
01:44
the kindljubazan of energyenergija that it would take
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vrstu energije koja će biti potrebna
01:46
for eightosam billionmilijardi people livingživot in citiesgradovi
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za osam milijardi ljudi u gradovima
01:48
that are even somewhatnešto like the citiesgradovi
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koji bar donekle nalikuju gradovima
01:50
that those of us in the globalglobalno NorthSjever liveživjeti in todaydanas,
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u kakvima danas živimo mi na sjevernoj hemisferi,
01:52
we would have to generategenerirati
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morali bismo proizvesti
01:54
an absolutelyapsolutno astonishingzačuđujući amountiznos of energyenergija.
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potpuno zapanjujuću količinu energije.
01:56
It maysvibanj be possiblemoguće
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Moguće je
01:58
that we are not even ableu stanju
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da nismo čak ni u mogućnosti
02:00
to buildizgraditi that much cleančist energyenergija.
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proizvesti toliko čiste energije.
02:03
So if we're seriouslyozbiljno talkingkoji govori about tacklingrješavanju climateklima changepromijeniti
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Ako ozbiljno govorimo o suočavanju s klimatskim promjenama
02:06
on an urbanizingurbanizing planetplaneta,
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na planetu koji se urbanizira,
02:08
we need to look somewherenegdje elsedrugo for the solutionriješenje.
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rješenje moramo potražiti negdje drugdje.
02:11
The solutionriješenje, in factčinjenica, maysvibanj be closerbliže to handruka than we think,
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To nam je rješenje možda bliže nego što mislimo.
02:14
because all of those citiesgradovi we're buildingzgrada
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Jer svi gradovi koje gradimo
02:16
are opportunitiesprilike.
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prilike su.
02:18
EverySvaki cityGrad determinesodređuje to a very largeveliki extentopseg
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Svaki grad u velikoj mjeri određuje
02:21
the amountiznos of energyenergija used by its inhabitantsstanovnika.
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količinu energije koju troše njegovi stanovnici.
02:24
We tendskloni to think of energyenergija use as a behavioralponašanja thing --
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Mislimo da korištenje energije ovisi o ponašanju --
02:27
I chooseizabrati to turnskretanje this lightsvjetlo switchprekidač on --
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ja odlučujem hoću li uključiti ovaj prekidač --
02:29
but really, enormousogroman amountsiznosi of our energyenergija use
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no zapravo, goleme količine naše potrošnje energije
02:32
are predestinedpredodređeni
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predodređeno je
02:34
by the kindsvrste of communitieszajednice and citiesgradovi that we liveživjeti in.
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vrstom zajednice i grada u kojemu živimo.
02:37
I won'tnavika showpokazati you very manymnogi graphsgrafikoni todaydanas,
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Danas vam neću pokazati mnogo grafikona,
02:39
but if I can just focusfokus on this one for a momenttrenutak,
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ali ako na trenutak obratite pažnju na ovaj,
02:42
it really tellsgovori us a lot of what we need to know --
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reći će nam mnoge stvari koje trebamo znati --
02:44
whichkoji is, quitedosta simplyjednostavno,
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a to je, pojednostavljeno,
02:46
that if you look, for exampleprimjer, at transportationtransport,
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da ako, na primjer, uzmemo u obzir prijevoz,
02:48
a majorglavni categorykategorija of climateklima emissionsemisija,
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bitnu stavku u emisiji štetnih plinova,
02:50
there is a directdirektno relationshipodnos
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postoji izravna veza
02:52
betweenizmeđu how densegust a cityGrad is
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između napučenosti grada
02:54
and the amountiznos of climateklima emissionsemisija
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i količine ispušnih plinova
02:56
that its residentsstanovnici spewizbacivati out into the airzrak.
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koje njegovi stanovnici ispuštaju u zrak.
02:59
And the correlationkorelacija, of coursenaravno,
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A povezanost je naravno ta
03:01
is that densergušće placesmjesta tendskloni to have lowerdonji emissionsemisija --
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da napučenija naselja imaju nižu razinu emisije --
03:04
whichkoji isn't really all that difficulttežak to figurelik out, if you think about it.
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što uopće nije teško razumjeti, ako malo razmislite.
03:07
BasicallyU osnovi,
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Zapravo,
03:09
we substitutezamjena, in our livesživot,
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u svojim životima zamjenjujemo
03:12
accesspristup to the things we want.
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pristup stvarima koje želimo.
03:14
We go out there and we hopposkok in our carsautomobili
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Izađemo van, uskočimo u automobil
03:16
and we drivepogon from placemjesto to placemjesto.
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i vozimo se od jednog mjesta do drugog.
03:18
And we're basicallyu osnovi usingkoristeći mobilitymobilnost to get the accesspristup we need.
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Zapravo koristimo mobilnost da bismo pristupili onome što trebamo.
03:21
But when we liveživjeti in a densergušće communityzajednica,
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Ali kada živimo u napučenijem prostoru,
03:23
suddenlyiznenada what we find, of coursenaravno,
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najednom shvaćamo, naravno,
03:25
is that the things we need are closeblizu by.
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da su stvari koje trebamo blizu.
03:27
And sinceod the mostnajviše sustainableodrživ tripputovanje
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A budući da je najodrživiji put
03:29
is the one that you never had to make in the first placemjesto,
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onaj na koji ne moramo ni krenuti,
03:32
suddenlyiznenada our livesživot becomepostati instantlyodmah more sustainableodrživ.
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odjednom naši životi u trenu postaju održiviji.
03:35
And it is possiblemoguće, of coursenaravno,
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Naravno da je moguće
03:37
to increasepovećati the densitygustoća of the communitieszajednice around us.
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povećati gustoću zajednica oko nas.
03:40
Some placesmjesta are doing this with newnovi ecoEko districtsčetvrti,
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Ponegdje se to čini izgradnjom novih eko područja,
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developingrazvoju wholečitav newnovi sustainableodrživ neighborhoodsčetvrti,
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razvojem cijelih novih održivih četvrti,
03:44
whichkoji is nicelijepo work if you can get it,
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što je lijepo ako to možete postići.
03:46
but mostnajviše of the time, what we're talkingkoji govori about is, in factčinjenica,
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No većinu vremena, ono o čemu govorimo je zapravo
03:49
reweavingreweaving the urbanurbani fabrictkanina that we alreadyveć have.
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prekrajanje urbanog materijala koji već imamo.
03:51
So we're talkingkoji govori about things like infillotpadu developmentrazvoj:
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Govorimo o stvarima poput unutarnjeg razvoja:
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really sharpoštar little changespromjene
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iznenadne male promjene
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to where we have buildingsgrađevine, where we're developingrazvoju.
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na mjestima gdje se građevine nalaze, mjestima razvoja.
03:58
UrbanUrbane retrofittingNaknadna:
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Urbana obnova:
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creatingstvaranje differentdrugačiji sortsvrste of spacesprostori and usesnamjene
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stvaranje raznih vrsta prostora i namjena
04:02
out of placesmjesta that are alreadyveć there.
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na mjestima koja već postoje.
04:04
IncreasinglySve više, we're realizingrealizirati
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Sve više shvaćamo
04:06
that we don't even need to densifydensify an entirečitav cityGrad.
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da nije potrebno povećati gustoću cijeloga grada.
04:09
What we need insteadumjesto is an averageprosječan densitygustoća
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Potrebno je postići prosječnu gustoću
04:12
that risesdiže to a levelnivo
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koja raste do razine
04:14
where we don't drivepogon as much and so on.
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na kojoj ne vozimo toliko i tako dalje.
04:16
And that can be doneučinio
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A to je moguće postići
04:18
by raisingpodizanje the densitygustoća in very specificspecifično spotsmjesta a wholečitav lot.
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znatnim povećanjem gustoće izgrađenosti na određenim mjestima.
04:21
So you can think of it as tentšator polesstupovi
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Možete to usporediti sa šatorskim šipkama
04:24
that actuallyzapravo raisepodići the densitygustoća of the entirečitav cityGrad.
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koje zapravo povećavaju gustoću cijelog grada.
04:27
And we find that when we do that,
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Shvaćamo da kada to činimo
04:29
we can, in factčinjenica, have a fewnekoliko placesmjesta that are really hyper-densehiper-gusta
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možemo imati nekoliko mjesta iznimne gustoće
04:31
withinunutar a wideršire fabrictkanina of placesmjesta
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unutar šireg materijala naselja
04:33
that are perhapsmožda a little more comfortableudobno
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koja su možda malo ugodnija
04:35
and achievepostići the sameisti resultsrezultati.
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i postižu jednake rezultate.
04:37
Now we maysvibanj find that there are placesmjesta that are really, really densegust
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Možemo pronaći mjesta koja su veoma, veoma gusta
04:40
and still holddržati ontona theirnjihov carsautomobili,
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no ne odustaju od automobila.
04:42
but the realitystvarnost is that, by and largeveliki,
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Istina je da, sve u svemu,
04:45
what we see when we get a lot of people togetherzajedno with the right conditionsUvjeti
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ono što dobijemo kada imamo mnoštvo ljudi u pravim uvjetima
04:48
is a thresholdprag effectposljedica,
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je efekt praga,
04:50
where people simplyjednostavno stop drivingvožnja as much,
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pri čemu ljudi prestaju toliko voziti,
04:52
and increasinglysve, more and more people,
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a sve više ljudi,
04:54
if they're surroundedokružen by placesmjesta that make them feel at home,
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ako su okruženi mjestima zbog kojih se osjećaju kao kod kuće,
04:56
give up theirnjihov carsautomobili altogethersve u svemu.
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u potpunosti odustaju od vožnje.
04:58
And this is a hugeogroman, hugeogroman energyenergija savingsštednja,
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Dolazi do goleme uštede energije.
05:01
because what comesdolazi out of our tailpipeispušne cijevi
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Jer ono što izlazi iz ispušnih cijevi
05:03
is really just the beginningpočetak of the storypriča
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samo je početak priče
05:05
with climateklima emissionsemisija from carsautomobili.
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o ispušnim plinovima iz automobila.
05:07
We have the manufactureproizvodnja of the carautomobil, the disposalna raspolaganju of the carautomobil,
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Imamo proizvodnju automobila, odlaganje automobila,
05:09
all of the parkingparkiralište and freewaysAutocesta and so on.
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parkirna mjesta, autoceste i tako dalje.
05:12
When you can get ridosloboditi of all of those
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Kada se uspijete riješiti svega toga
05:14
because somebodyneko doesn't use any of them really,
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jer ih netko uopće ne koristi,
05:16
you find that you can actuallyzapravo cutrez transportationtransport emissionsemisija
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shvatit ćete da zapravo možete smanjiti emisije ispušnih plinova
05:18
as much as 90 percentposto.
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čak za 90 posto.
05:20
And people are embracingobuhvaćajući this.
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I ljudi to prihvaćaju.
05:22
All around the worldsvijet, we're seeingvidim more and more people embracezagrljaj this walkshedwalkshed life.
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Diljem svijeta svjedočimo tome da sve više ljudi prihvaća hodalački način života.
05:25
People are sayingizreka that it's movingkreće from the ideaideja of the dreamsan home
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Ljudi govore da se radi o prelasku s ideje o domu iz snova
05:28
to the dreamsan neighborhoodsusjedstvo.
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na susjedstvo iz snova.
05:30
And when you layersloj that over
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A kada tome dodate
05:32
with the kindljubazan of ubiquitoussveprisutan communicationskomunikacije that we're startingpolazeći to see,
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sveprisutnu komunikaciju koja se pojavljuje,
05:35
what you find is, in factčinjenica,
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ono što dobijete je zapravo
05:37
even more accesspristup suffusedprožeto into spacesprostori.
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još više pristupa raširenog u prostoru.
05:40
Some of it's transportationtransport accesspristup.
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Pristup prijevozu dio je toga.
05:42
This is a MapnificentMapnificent mapkarta that showspokazuje me, in this casespis,
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Ovo je karta Mapnificent koja mi u ovom slučaju pokazuje
05:45
how fardaleko I can get from my home in 30 minutesminuta
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koliko daleko mogu stići od svoje kuće za 30 minuta
05:47
usingkoristeći publicjavnost transportationtransport.
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pomoću javnog prijevoza.
05:49
Some of it is about walkinghodanje. It's not all perfectsavršen yetjoš.
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Drugi dio je pješačenje. Još nije usavršen.
05:51
This is GoogleGoogle WalkingHodanje MapsKarte.
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Ovo su Googleove Walking Maps.
05:53
I askedpitao how to do the greaterviše RidgewayRidgeway,
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Pitao sam kako proći stazu Greater Ridgeway
05:55
and it told me to go viapreko GuernseyGuernsey.
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i rekao mi je da idem preko Guernseya.
05:57
It did tell me that this routeput
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Ipak me upozorio da taj put
05:59
maybe missingnedostaje sidewalksnogostupa or pedestrianpješak pathsstaze, thoughiako.
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možda nema nogostupe i pješačke staze.
06:01
(LaughterSmijeh)
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(Smijeh)
06:03
But the technologiestehnologije are gettinguzimajući better,
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No tehnologije napreduju
06:05
and we're startingpolazeći to really kindljubazan of crowdsourcecrowdsource this navigationNavigacija.
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i na neki način počinjemo iskorištavati takvu navigaciju.
06:07
And as we just heardčuo earlierranije,
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Kao što smo ranije čuli
06:09
of coursenaravno, we're alsotakođer learningučenje how to put informationinformacija on dumbglup objectsobjekti.
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također učimo kako staviti informacije na nijeme predmete.
06:12
Things that don't have any wiringožičenje in them at all,
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Predmete koje nemaju nikakve žice u sebi,
06:14
we're learningučenje how to includeuključiti
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učimo kako u njih uključiti
06:16
in these systemssustavi of notationnotacija and navigationNavigacija.
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notacijske i navigacijske sustave.
06:19
PartDio of what we're findingnalaz with this
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Ono što otkrivamo pomoću toga
06:21
is that what we thought
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je da ono što smo mislili
06:23
was the majorglavni pointtočka
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da je najvažnije
06:25
of manufacturingproizvodnja and consumptionpotrošnja,
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pri proizvodnji i potrošnji,
06:28
whichkoji is to get a bunchmnogo of stuffstvari,
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odnosno imati hrpu stvari
06:30
is not, in factčinjenica,
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zapravo nije
06:32
how we really liveživjeti bestnajbolje in densegust environmentsokruženja.
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najbolji način života u napučenim prostorima.
06:34
What we're findingnalaz is that what we want
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Otkrili smo da je ono što želimo
06:36
is accesspristup to the capacitieskapaciteti of things.
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pristup velikim količinama stvari.
06:38
My favoriteljubimac exampleprimjer is a drillbušilica. Who here ownsposjeduje a drillbušilica, a home powervlast drillbušilica?
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Moj omiljeni primjer je bušilica. Tko ovdje posjeduje kućnu električnu bušilicu?
06:41
Okay. I do too.
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OK. Ja također.
06:43
The averageprosječan home powervlast drillbušilica is used somewherenegdje betweenizmeđu sixšest and 20 minutesminuta
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Prosječna bušilica koristi se između šest i 20 minuta
06:45
in its entirečitav lifetimedoživotno,
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u čitavom radnom vijeku
06:47
dependingovisno on who you askpitati.
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ovisno o tome koga pitate.
06:49
And so what we do is we buykupiti these drillsbušilice
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I tako mi kupujemo te bušilice
06:52
that have a potentialpotencijal capacitykapacitet of thousandstisuća of hourssati of drillbušilica time,
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čiji potencijalni kapacitet iznosi na tisuće sati bušenja,
06:55
use them oncejednom or twicedvaput to put a holerupa in the wallzid and let them sitsjediti.
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upotrijebimo ih koji put za bušenje rupe u zidu i pustimo ih da stoje.
06:58
Our citiesgradovi, I would put to you,
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Naši gradovi, rekao bih,
07:00
are stockpileszalihe of these surplusvišak capacitieskapaciteti.
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rezerve su tih suvišnih kapaciteta.
07:03
And while we could try and figurelik out
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Mogli bismo se potruditi i pronaći
07:05
newnovi waysnačine to use those capacitieskapaciteti --
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nove načine korištenja tih kapaciteta --
07:07
suchtakav as cookingkuhanje or makingizrađivanje iceled sculpturesskulpture
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kao što je kuhanje ili izrada skulptura od leda
07:09
or even a mafiamafija hithit --
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čak i mafijaški napad --
07:11
what we probablyvjerojatno will find
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ono što ćemo vjerojatno otkriti
07:13
is that, in factčinjenica, turningtokarenje those productsproizvodi into servicesusluge
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je da je pretvaranje tih proizvoda u usluge
07:15
that we have accesspristup to when we want them,
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kojima imamo pristup kada to želimo
07:17
is a fardaleko smarterpametnije way to go.
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znatno pametnija mogućnost.
07:20
And in factčinjenica, even spaceprostor itselfsebe is turningtokarenje into a serviceservis.
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Zapravo se sam prostor pretvara u uslugu.
07:23
We're findingnalaz that people can sharePodjeli the sameisti spacesprostori,
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Otkrivamo da ljudi mogu dijeliti isti prostor,
07:25
do stuffstvari with vacantprazan spaceprostor.
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raditi svašta s praznim prostorom.
07:28
BuildingsZgrada are becomingpostaje bundlessnopove of servicesusluge.
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Zgrade se pretvaraju u skupine usluga.
07:30
So we have newnovi designsdizajna
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Imamo nove projekte
07:32
that are helpingpomoć us take mechanicalmehanički things that we used to spendprovesti energyenergija on --
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pomoću kojih možemo mehaničke stvari na koje smo trošili energiju --
07:35
like heatinggrijanje, coolinghlađenje etcitd. --
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poput grijanja, hlađenja itd. --
07:37
and turnskretanje them into things that we avoidIzbjegavajte spendingtrošenje energyenergija on.
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pretvoriti u stvari na koje ne želimo trošiti energiju.
07:40
So we lightsvjetlo our buildingsgrađevine with daylightljetno.
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Tako osvjetljavamo zgrade prirodnim svjetlom.
07:42
We coolsvjež them with breezespovjetarac. We heattoplina them with sunshineSunce.
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Hladimo ih strujanjem zraka. Grijemo ih sunčevom energijom.
07:45
In factčinjenica, when we use all these things,
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Zapravo kada koristimo te stvari,
07:47
what we'veimamo foundpronađeno is that, in some casesslučajevi,
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otkrili smo da se u nekim slučajevima
07:49
energyenergija use in a buildingzgrada can droppad as much as 90 percentposto.
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uporaba energije u zgradi može smanjiti za čak 90 posto.
07:51
WhichKoji bringsdonosi on anotherjoš thresholdprag effectposljedica
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To nas dovodi do još jednog efekta praga
07:53
I like to call furnacepeći dumpingistovarivanje,
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koji zovem odbacivanje peći.
07:55
whichkoji is, quitedosta simplyjednostavno,
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Što je, pojednostavljeno,
07:57
if you have a buildingzgrada that doesn't need to be heatedgrijani with a furnacepeći,
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ako postoji zgrada koju nije potrebno grijati pomoću peći,
07:59
you saveuštedjeti a wholečitav bunchmnogo of moneynovac up frontispred.
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unaprijed ćete uštediti veliku količinu novca.
08:01
These things actuallyzapravo becomepostati cheaperjeftinije to buildizgraditi
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Zapravo postaje jeftinije graditi takve zgrade
08:03
than the alternativesalternative.
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nego alternative.
08:05
Now when we look at beingbiće ableu stanju
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Kada razmislimo o mogućnosti
08:08
to slashkosa crta our productproizvod use, slashkosa crta our transportationtransport use,
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smanjenja uporabe proizvoda, rezanja korištenja prijevoza,
08:11
slashkosa crta our buildingzgrada energyenergija use,
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rezanja potrošnje energije u domu,
08:13
all of that is great, but it still leaveslišće something behindiza.
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sve je to divno, no ipak ima svoje posljedice.
08:16
And if we're going to really, trulyuistinu becomepostati sustainableodrživ citiesgradovi,
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Ako zaista želimo postati pravi održivi gradovi
08:18
we need to think a little differentlyrazličito.
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moramo razmišljati malo drukčije.
08:20
This is one way to do it.
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Ovo je jedan od načina.
08:22
This is Vancouver'sVancouveru propagandapropagande about how greenzelena a cityGrad they are.
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Ovo je Vancouverova propaganda o tome koliko su zelen grad.
08:24
And certainlysigurno lots of people have takenpoduzete to heartsrce
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I zasigurno je mnogo ljudi ozbiljno shvatilo
08:26
this ideaideja that a sustainableodrživ cityGrad is coveredpokriven in greeneryzelenila.
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ideju da održivi grad treba biti prekriven zelenilom.
08:29
So we have visionsvizije like this.
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Ovo su vizije kakve imamo.
08:31
We have visionsvizije like this. We have visionsvizije like this.
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Ovo su vizije kakve imamo. Ovo su vizije kakve imamo.
08:34
Now all of these are fine projectsprojekti,
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Sve su to dobri projekti,
08:36
but they really have missedpropustili an essentialosnovni pointtočka,
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no zapravo im je promakla temeljna činjenica
08:39
whichkoji is it's not about the leaveslišće aboveiznad,
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da se ne radi o lišću iznad,
08:41
it's about the systemssustavi belowispod.
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nego o sustavima ispod.
08:43
Do they, for instanceprimjer, captureuhvatiti rainwaterkišnica
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Skupljaju li, na primjer, kišnicu
08:45
so that we can reducesmanjiti watervoda use?
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kako bismo smanjili uporabu vode?
08:47
WaterVode is energyenergija intensiveintenzivan.
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Voda je energetski snažna.
08:50
Do they, perhapsmožda, includeuključiti greenzelena infrastructureinfrastruktura,
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Uključuju li možda zelenu infrastrukturu
08:52
so that we can take runoffdrugi krug
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da bismo mogli uzeti kišnicu
08:54
and watervoda that's going out of our houseskuća
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i vodu koju ispuštamo iz svojih domova,
08:56
and cleančist it and filterfilter it
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očistiti je i filtrirati
08:58
and growrasti urbanurbani streetulica treesstabla?
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za navodnjavanje urbanog zelenila?
09:00
Do they connectSpojiti us back to the ecosystemsekosustavi around us
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Povezuju li nas ponovno s ekosustavima oko nas
09:03
by, for exampleprimjer, connectingspojni us to riversrijeka
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tako da nas povezuju s rijekama
09:05
and allowingomogućujući for restorationobnova?
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i omogućuju obnavljanje?
09:07
Do they allowdopustiti for pollinationoprašivanje,
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Omogućuju li oprašivanje,
09:09
pollinatoroprašivačem pathwaysputevi
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putove za oprašivače
09:11
that beespčele and butterfliesleptiri and suchtakav can come back into our citiesgradovi?
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kako bi se pčele i leptiri mogli vratiti u naše gradove?
09:14
Do they even take the very wastegubljenje matterstvar
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Uzimaju li uopće sam otpad
09:16
that we have from foodhrana and fibervlakno and so forthdalje,
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od naše hrane, vlakana i tako dalje,
09:19
and turnskretanje it back into soiltlo
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i vraćaju ih zemlji
09:21
and sequesterodvajanje carbonugljen --
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i odvajaju ugljik --
09:23
take carbonugljen out of the airzrak
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uzimaju ugljik iz zraka
09:25
in the processpostupak of usingkoristeći our citiesgradovi?
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u postupku iskorištavanja gradova?
09:27
I would submitpodnijeti to you that all of these things are not only possiblemoguće,
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Priznao bih vam da su sve te stvari ne samo moguće,
09:30
they're beingbiće doneučinio right now,
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nego se već rade
09:32
and that it's a darnProkleto good thing.
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što je stvarno dobra stvar.
09:34
Because right now, our economyEkonomija by and largeveliki
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U ovom trenutku naše gospodarstvo općenito
09:37
operatesdjeluje as PaulPavao HawkenHawken said,
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funkcionira kako je rekao Paul Hawken:
09:39
"by stealingkrađa the futurebudućnost, sellingprodaja it in the presentpredstaviti
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"ukradite budućnost, prodajte je u sadašnjosti
09:41
and callingzvanje it GDPBDP-A."
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i nazovite je BDP".
09:43
And if we have anotherjoš eightosam billionmilijardi
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Ako dodatnih osam milijardi
09:45
or sevensedam billionmilijardi,
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ili sedam milijardi
09:47
or sixšest billionmilijardi, even, people,
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ili čak šest milijardi ljudi
09:49
livingživot on a planetplaneta where theirnjihov citiesgradovi alsotakođer stealukrasti the futurebudućnost,
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živi na planetu na kojemu njihovi gradovi kradu budućnost
09:52
we're going to runtrčanje out of futurebudućnost really fastbrzo.
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ubrzo će nam ponestati te budućnosti.
09:54
But if we think differentlyrazličito,
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No ako počnemo drukčije razmišljati
09:56
I think that, in factčinjenica, we can have citiesgradovi
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mislim da zapravo možemo imati gradove
09:58
that are not only zeronula emissionsemisija,
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ne samo bez emisije štetnih plinova,
10:00
but have unlimitedneograničen possibilitiesmogućnosti as well.
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no također s beskrajnim mogućnostima.
10:02
Thank you very much.
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Puno vam hvala.
10:04
(ApplausePljesak)
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(Pljesak)

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ABOUT THE SPEAKER
Alex Steffen - Planetary futurist
Alex Steffen explores our planet's future, telling powerful, inspiring stories about the hard choices facing humanity ... and our opportunity to create a much better tomorrow.

Why you should listen

Do you ever wonder whether we should be optimistic or pessimistic about the future? If you want more reasons to think things may still turn out for the better, Alex Steffen's your man. He doesn't downplay the scope and scale of the problems we face. Instead, he shows that we have the tools within our grasp for meeting those massive challenges, if we have the will to use them.

This isn't just hopeful thinking, either. Steffen uses real-world examples and big-picture research to show us that a brighter, greener future is ours to choose, and his work has earned him the ear of leading cities, corporations and philanthropic foundations. As the New York Times said a recent profile, "Alex Steffen lays out the blueprint for a successful century."

After working as a journalist on four continents, Steffen co-founded and ran the online magazine Worldchanging.com from 2003-2010. In those seven years, he made Worldchanging one of the world's leading sustainability-related publications with an archive of almost 12,000 articles and a large global audience. He also edited an internationally best-selling book surveying innovative solutions to the planet's most pressing problems: Worldchanging: A User's Guide for the 21st Century. 

His most recent work is Carbon Zero, a book describing cities that create prosperity not climate change, accelerating their economies while reducing their climate emissions to zero. He is now at work on a new book and a television project. "The big open secret about sustainability work," he recently told Design Observer magazine, 'is not how bad things are. It is how good things can get."

More profile about the speaker
Alex Steffen | Speaker | TED.com

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