TED2012
Don Levy: A cinematic journey through visual effects
Don Levy: Filmsko putovanje kroz vizualne efekte
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Prošlo je 110 godina otkako je Georges Méliès zabio svemirski brod u oko čovjeka na Mjesecu. Koliko su vizualni efekti napredovali otad? U bliskoj suradnji s Akademijom za filmsku umjetnost i znanost, Don Levy vodi nas na vizualno putovanje kroz specijalne efekte, od lažiranja izvedenog ranom tehnologijom do neprimjetnih čudesa moderne produkcije.
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies. Full bio
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies. Full bio
Double-click the English transcript below to play the video.
00:16
The filmmaker Georges Méliès was first a magician.
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Producent Georges Méliès prvo je bio mađioničar.
00:22
Now movies proved to be the ultimate medium for magic.
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Filmovi su se pokazali najboljim medijem za magiju.
00:29
With complete control of everything the audience can see,
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Potpunom kontrolom nad svime što publika može vidjeti,
00:35
moviemakers had developed an arsenal of techniques
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filmaši su razvili arsenal tehnika
00:39
to further their deceptions.
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kako bi unaprijedili svoju obmanu.
00:43
Motion pictures are themselves an illusion of life,
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Filmovi su sami po sebi iluzija života,
00:48
produced by the sequential projection of still frames,
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stvorena nizom reprodukcija nepomičnih kadrova
00:52
and they astonished the Lumière brothers' early audiences.
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koji su u početku čudili publiku braće Lumière.
00:57
Even today's sophisticated moviegoers
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Čak se i današnji sofisticirani gledatelji
00:59
still lose themselves to the screen,
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gube u zaslonu
01:02
and filmmakers leverage this separation from reality
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i filmaši koriste tu odvojenost od stvarnosti
01:06
to great effect.
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vrlo učinkovito.
01:09
Now imaginative people have been having fun with this
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Maštoviti se ljudi zabavljaju time
01:13
for over 400 years.
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više od 400 godina.
01:15
Giambattista della Porta, a Neapolitan scholar
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Giambattista della Porta, napuljski učenjak,
01:19
in the 16th century, examined and studied the natural world
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u 16. je stoljeću proučavao prirodni svijet
01:24
and saw how it could be manipulated.
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i vidio kako se njime može manipulirati.
01:28
Playing with the world, and our perception of it,
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Igra svijetom, i našom percepcijom njega,
01:31
really is the essence of visual effects.
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zapravo je srž vizualnih efekata.
01:35
So digging deeper into this
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Dublje kopanje po tome
01:37
with the Science and Technology Council
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s Vijećem za znanost i tehnologiju
01:39
of the Academy of Motion Picture Arts and Sciences
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Akademije filmske umjetnosti i znanosti
01:42
reveals some truth behind the trickery.
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otkriva dio istine iza varke.
01:47
Visual effects are based on the principles of all illusions:
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Vizualni efekti temelje se na
jednakim principima kao i sve iluzije:
jednakim principima kao i sve iluzije:
01:52
assumption, things are as we know them;
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pretpostavka - stvari su onakve kakvima ih znamo;
01:56
presumption, things will behave as we expect;
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predviđanje - stvari će se ponašati kako očekujemo;
02:00
and context in reality,
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i kontekst u stvarnosti -
02:02
our knowledge of the world as we know it,
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naše znanje o svijetu kakav poznajemo,
02:05
such as scale.
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primjerice znanje o razmjerima.
02:07
Now a fourth factor really becomes an obsession,
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Postoji i četvrti faktor koji zaista postaje opsesija,
02:11
which is, never betray the illusion.
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a to je: nikad ne izdati iluziju.
02:15
And that last point has made visual effects
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I ta je zadnja točka učinila vizualne efekte
02:18
a constant quest for perfection.
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stalnim traganjem za savršenstvom.
02:21
So from the hand-cranked jump cut early days of cinema
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Od ranih dana kina, s ručnim,
neprirodnim rezovima u filmu,
neprirodnim rezovima u filmu,
02:26
to last Sunday's Oscar winner, what follows are some steps
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pa do dobitnika Oscara od prošle nedjelje,
pokazat ću vam neke korake
pokazat ću vam neke korake
02:31
and a few repeats in the evolution of visual effects.
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i poneko ponavljanje u evoluciji vizualnih efekata.
02:36
I hope you will enjoy.
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Nadam se da ćete uživati.
02:40
Isabelle: "The filmmaker Georges Méliès
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Isabelle: "Filmaš Georges Méliès
02:45
was one of the first to realize that
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bio je jedan od prvih koji su shvatili da
02:49
films had the power
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filmovi imaju moć
02:52
to capture dreams."
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prikazati snove."
02:54
(Music) ["'A Trip to the Moon' (1902)"]
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(Glazba) ["Put na mjesec" (1902)]
02:58
["2011 Restoration of the Original Hand-Tinted Color"]
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[2011. godina, restauracija
originalne ručno nanesene boje]
originalne ručno nanesene boje]
03:10
["'2001: A Space Odyssey' (1968)"]
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["2001: Odiseja u svemiru" (1968)]
03:14
["Academy Award Winner for Visual Effects"]
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[Dobitnik Oscara za najbolje vizualne efekte]
03:25
["'Avatar' (2009)"] First doctor: How are you feeling, Jake?
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["Avatar" (2009)]
Liječnica: Kako se osjećaš Jake?
Liječnica: Kako se osjećaš Jake?
03:27
Jake: Hey guys.
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Jake: Hej, ljudi.
03:29
["Academy Award Winner for Visual Effects"]
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[Dobitnik Oscara za najbolje vizualne efekte]
03:30
Second doctor: Welcome to your new body, Jake.First doctor: Good.
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Liječnik: Dobrodošao u svoje novo tijelo, Jake.
Liječnica: Odlično.
Liječnica: Odlično.
03:33
Second doctor: We're gonna take this nice and easy, Jake.First doctor: Well, do you want to sit up? That's fine.
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Liječnik: Ići ćemo lijepo polako, Jake.
Liječnica: Želiš ustati? To je u redu.
Liječnica: Želiš ustati? To je u redu.
03:36
Second doctor: And good, just take it nice and slow, Jake.
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Liječnik: Dobro, samo polako, Jake.
03:38
Well, no truncal ataxia, that's good.First doctor: You feeling light-headed or dizzy at all?
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Dobro, nema ataksije torza, to je dobro.
Liječnica: Osjećaš li se ošamućeno ili ti se vrti?
Liječnica: Osjećaš li se ošamućeno ili ti se vrti?
03:42
Oh, you're wiggling your toes.
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Oh, mičeš nožnim prstima.
03:44
["'Alice's Adventures in Wonderland' (1972)"]
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["Alisa u zemlji čudesa" (1972)]
03:46
Alice: What's happening to me?
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Alisa: Što mi se događa?
03:54
["'Alice in Wonderland' (2010)"]
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["Alisa u zemlji čudesa" (2010)]
03:58
["Academy Award Nominee for Visual Effects"]
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[Nominiran za Oscara za vizualne efekte]
04:04
["'The Lost World' (1925)"]
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["Izgubljeni svijet" (1925)]
04:07
["Stop Motion Animation"]
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[Animacija nepomičnih objekata]
04:10
["'Jurassic Park' (1993)"] [Dinosaur roars]
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["Jurski park" (1993)] [Dinosaur riče]
04:14
["CG Animation"]
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[Kompjuterski stvorena animacija (CG animacija)]
04:17
["Academy Award Winner for Visual Effects"]
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[Dobitnik Oscara za vizualne efekte]
04:30
["'The Smurfs' (2011)"]
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["Štrumfovi" (2011)]
04:34
["Autodesk Maya Software - Key Frame Animation"]
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[Softver Autodesk Maya - Animacija ključnih kadrova]
04:38
["'Rise of the Planet of the Apes' (2011)"]
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["Planet majmuna: Postanak" (2011)]
04:41
Chimpanzee: No! ["Academy Award Nominee for Visual Effects"]
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Čimpanza: Ne! [Dobitnik Oscara za vizualne efekte]
04:43
["'Metropolis' (1927)"]
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["Metropolis" (1927)]
04:47
(Music)
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(Glazba)
05:04
["'Blade Runner' (1982)"]
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["Istrebljivač" (1982)]
05:08
["Academy Award Nominee for Visual Effects"]
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[Nominiran za Oscara za vizualne efekte]
05:16
["'The Rains Came' (1939)"] Rama Safti: Well, it's all over.
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["Došle su kiše" (1939)]
Rama Safti: Pa, sve je gotovo.
Rama Safti: Pa, sve je gotovo.
05:18
Maharaja: Nothing to worry about, not a thing.
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Maharadža: Bez brige.
05:20
['Academy Award for Special Effects - (First Year of Category)"]
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[Oscar za specijalne efekte (prva godina kategorije)]
05:23
(Explosion)
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(Eksplozija)
05:31
["'2012' (2009)"]Governor: It seems to me that the worst is over.
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["2012" (2009)]
Guverner: Čini mi se da je najgore prošlo.
Guverner: Čini mi se da je najgore prošlo.
05:37
["CG Destruction"]
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[Kompjuterski generirano uništenje (CG uništenje)]
05:48
["'Lord of the Rings: The Return of the King' (2003)"]
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["Gospodar prstenova: Povratak kralja" (2003)]
05:51
["Massive Software - Crowd Generation"]
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[Softver Massive - generiranje gomile]
05:55
["Academy Award Winner for Visual Effects"]
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[Dobitnik Oscara za vizualne efekte]
05:58
["'Ben Hur: A Tale of the Christ' (1925)"]
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["Ben Hur: Priča o Isusu" (1925)]
06:02
["Miniatures and Puppets Bring the Crowd to Life"]
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["Minijature i lutke oživljavaju gomilu"]
06:10
["'Gladiator' (2000)"]
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["Gladijator" (2000)]
06:13
["CG Coliseum and Digital Crowds"]
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[Kompjuterski generiran Kolosej i digitalna gomila]
06:17
["Academy Award Winner for Visual Effects"]
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[Dobitnik Oscara za vizualne efekte]
06:22
["'Harry Potter and the Deathly Hallows Part 2' (2011)"]
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["Harry Potter i darovi smrti 2" (2011)]
06:27
["Academy Award Nominee for Visual Effects"]
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[Nominiran za Oscara za vizualne efekte]
06:39
["Produced in conjunction with the Academy's Science and Technology Council."]
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[Producirano u suradnji s Vijećem
za znanost i tehnologiju Akademije.]
za znanost i tehnologiju Akademije.]
06:42
(Applause)
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(Pljesak)
06:43
["'It is today possible to realize the most impossible and improbable things.' — Georges Méliès"]
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["Danas je moguće ostvariti nemoguće
i nevjerojatne stvari." - Georges Méliès]
i nevjerojatne stvari." - Georges Méliès]
06:46
Don Levy: Thank you.
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Don Levy: Hvala vam.
ABOUT THE SPEAKER
Don Levy - Film executiveDon Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.
Why you should listen
Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.
Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.
Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.
Don Levy | Speaker | TED.com