TED2010
Gary Flake: Is Pivot a turning point for web exploration?
Gary Flake: Je li Pivot prekretnica u istraživanju Interneta?
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Gary Flake demonstrira Pivot, nov način za pregledavanje i organiziranje ogromnih količina slika i podataka na Internetu. Napravljen na prijelomnoj Seadragon tehnologiji, on nam omogućava spektakularna bliža i dalja zumiranja u bazama podataka, kao i otkrivanje uzoraka i povezanosti nevidljivih pri uobičajenom pregledavanju Interneta.
Gary Flake - Technologist
Gary Flake is a Technical Fellow at Microsoft, and the founder and director of Live Labs. Full bio
Gary Flake is a Technical Fellow at Microsoft, and the founder and director of Live Labs. Full bio
Double-click the English transcript below to play the video.
00:16
If I can leave you with one big idea today,
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Ako vas danas mogu ostaviti s jednom velikom idejom,
00:18
it's that the whole of the data
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onda je to da je cjelina podataka
00:20
in which we consume
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koje koristimo
00:22
is greater that the sum of the parts,
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veća od sume dijelova,
00:24
and instead of thinking about information overload,
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i, umjesto da razmišljamo o informacijskom preopterećenju,
00:27
what I'd like you to think about is how
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volio bih da razmišljate kako
00:29
we can use information so that patterns pop
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možemo rabiti informacije tako da se pojave uzorci
00:32
and we can see trends that would otherwise be invisible.
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da vidimo trendove koji bi inače ostali nevidljivi.
00:35
So what we're looking at right here is a typical mortality chart
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Ono što gledamo na desnoj strani je tipičan prikaz smrtnosti
00:38
organized by age.
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organiziran po kriteriju dobi.
00:40
This tool that I'm using here is a little experiment.
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Ovaj alat koji ovdje koristim je mali eksperiment.
00:42
It's called Pivot, and with Pivot what I can do
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Zove se Pivot i s Pivotom mogu odabrati
00:45
is I can choose to filter in one particular cause of deaths -- say, accidents.
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filtrirati jedan konkretan uzrok smrti, recimo nezgode.
00:49
And, right away, I see there's a different pattern that emerges.
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I smjesta vidim da se pojavljuje drugačiji uzorak.
00:52
This is because, in the mid-area here,
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To je stoga što su, u srednjem području ovdje,
00:54
people are at their most active,
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ljudi u svojoj najaktivnijoj fazi,
00:56
and over here they're at their most frail.
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a ovdje su u svojoj najkrhkijoj.
00:58
We can step back out again
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Možemo se opet vratiti
01:00
and then reorganize the data by cause of death,
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i reorganizirati podatke po uzroku smrti,
01:02
seeing that circulatory diseases and cancer
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i vidjeti da su bolesti krvnih žila i rak
01:05
are the usual suspects, but not for everyone.
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uobičajeni sumnjivci, ali ne za svakoga.
01:08
If we go ahead and we filter by age --
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Ako idemo dalje i filtriramo po starosti,
01:11
say 40 years or less --
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recimo, 40 godina ili manje,
01:13
we see that accidents are actually
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vidimo da su nezgode zapravo
01:15
the greatest cause that people have to be worried about.
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najvažniji uzrok koji treba brinuti ljude.
01:18
And if you drill into that, it's especially the case for men.
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I ako se upustite dublje, pogotovo je to slučaj s muškarcima.
01:21
So you get the idea
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Ovdje možete vidjeti
01:23
that viewing information, viewing data in this way,
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kako je promatranje informacija, gledanje informacija na ovaj način,
01:26
is a lot like swimming
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vrlo slično plivanju
01:28
in a living information info-graphic.
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u živoj informacijskoj info-grafici.
01:31
And if we can do this for raw data,
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A ako ovo možemo učiniti sa sirovim podacima,
01:33
why not do it for content as well?
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zašto to ne bismo učinili i sa sadržajem?
01:36
So what we have right here
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Ovo što ovdje imamo,
01:38
is the cover of every single Sports Illustrated
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naslovnica je svih brojeva časopisa Sports Illustrated
01:41
ever produced.
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koji su ikad objavljeni.
01:43
It's all here; it's all on the web.
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Sve je tu. Sve je na mreži.
01:45
You can go back to your rooms and try this after my talk.
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Možete se vratiti u svoje sobe i probati nakon mojega govora.
01:48
With Pivot, you can drill into a decade.
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S Pivotom, možete se udubiti u desetljeće.
01:51
You can drill into a particular year.
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Možete se udubiti u određenu godinu.
01:53
You can jump right into a specific issue.
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Možete skočiti ravno na određeni broj.
01:56
So I'm looking at this; I see the athletes
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Gledam ovo; gledam sportaše
01:58
that have appeared in this issue, the sports.
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koji su se pojavili u ovom broju, sportove.
02:00
I'm a Lance Armstrong fan, so I'll go ahead and I'll click on that,
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Ja sam obožavatelj Lancea Armstronga, pa ću kliknuti na ovo,
02:03
which reveals, for me, all the issues
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i to mi pokazuje sve brojeve
02:05
in which Lance Armstrong's been a part of.
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u kojima se pojavio Lance Armstrong.
02:07
(Applause)
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(Pljesak)
02:10
Now, if I want to just kind of take a peek at these,
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Sad, ako želim samo baciti pogled na ovo,
02:13
I might think,
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pomislio bih,
02:15
"Well, what about taking a look at all of cycling?"
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"Kako bi bilo da bacim pogled na sav biciklizam?"
02:17
So I can step back, and expand on that.
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Pa se mogu vratiti i proširiti ovo.
02:19
And I see Greg LeMond now.
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Sad vidim Grega Lemonda.
02:21
And so you get the idea that when you
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Ovdje vidite da kada
02:23
navigate over information this way --
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navigirate kroz informacije na ovaj način,
02:25
going narrower, broader,
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sužavate, proširujete,
02:27
backing in, backing out --
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vraćate se, ulazite,
02:29
you're not searching, you're not browsing.
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vi ne pretražujete, ne pregledavate.
02:31
You're doing something that's actually a little bit different.
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Činite nešto što je zapravo malo drugačije.
02:33
It's in between, and we think it changes
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To je nešto između i mi mislimo da to mijenja
02:36
the way information can be used.
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način korištenja informacija.
02:38
So I want to extrapolate on this idea a bit
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Pa želim malo ekstrapolirati ovu ideju
02:40
with something that's a little bit crazy.
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u nešto što je pomalo luckasto.
02:42
What we're done here is we've taken every single Wikipedia page
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Ovdje smo uzeli baš svaku stranicu Wikipedije
02:45
and we reduced it down to a little summary.
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i reducirali je na mali sažetak.
02:48
So the summary consists of just a little synopsis
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Pa se sažetak sastoji od kratkog sinopsisa
02:51
and an icon to indicate the topical area that it comes from.
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i ikone koja ukazuje na tematsko područje na koje se odnosi.
02:54
I'm only showing the top 500
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Pokazujem ovdje samo 500
02:57
most popular Wikipedia pages right here.
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najpopularnijih stranica Wikipedije.
02:59
But even in this limited view,
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Ali čak i u ovom ograničenom pogledu,
03:01
we can do a lot of things.
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možemo uraditi dosta toga.
03:03
Right away, we get a sense of what are the topical domains
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Odmah dobivamo osjećaj koje su tematske cjeline
03:05
that are most popular on Wikipedia.
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najpopularnije na Wikipediji.
03:07
I'm going to go ahead and select government.
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Sada ću odabrati vladu.
03:09
Now, having selected government,
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Odabravši vladu,
03:12
I can now see that the Wikipedia categories
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vidim da su Wikipedijine kategorije
03:14
that most frequently correspond to that
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koje se najčešće odnose na taj pojam
03:16
are Time magazine People of the Year.
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Osobe godine časopisa Time.
03:19
So this is really important because this is an insight
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Ovo je doista važno jer pruža uvid
03:22
that was not contained within any one Wikipedia page.
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koji se nije mogao dobiti ni na jednoj Wikipedijinoj stranici.
03:25
It's only possible to see that insight
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Moguće ga je vidjeti
03:27
when you step back and look at all of them.
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kad načinite korak unatrag i pogledate ih sve skupa.
03:30
Looking at one of these particular summaries,
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Gledajući jedan određeni sažetak,
03:32
I can then drill into the concept of
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mogu se zatim udubiti u koncept
03:35
Time magazine Person of the Year,
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osobe godine časopisa Time,
03:37
bringing up all of them.
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i prizvati ih sve.
03:39
So looking at these people,
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Pa, promatrajući te osobe,
03:41
I can see that the majority come from government;
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vidim da ih većina dolazi iz vlade.
03:45
some have come from natural sciences;
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Neki dolaze iz prirodnih znanosti.
03:49
some, fewer still, have come from business --
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Neki, još manje njih, dolaze iz gospodarstva.
03:53
there's my boss --
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Evo mog šefa.
03:55
and one has come from music.
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A jedan je došao iz glazbe.
04:00
And interestingly enough,
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Svakako je zanimljivo,
04:02
Bono is also a TED Prize winner.
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Bono je također dobitnik TED-ove nagrade.
04:05
So we can go, jump, and take a look at all the TED Prize winners.
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Pa možemo skočiti i pogledati sve dobitnike TED-ove nagrade.
04:08
So you see, we're navigating the web for the first time
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Vidite, po prvi puta se krećemo mrežom
04:11
as if it's actually a web, not from page-to-page,
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kao da je stvarno riječ o mreži, ne od stranice do stranice,
04:14
but at a higher level of abstraction.
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već na višoj razini apstrakcije.
04:16
And so I want to show you one other thing
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Želim vam pokazati još jednu stvar
04:18
that may catch you a little bit by surprise.
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koja bi vas mogla malo iznenaditi.
04:21
I'm just showing the New York Times website here.
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Ovdje pokazujem internet stranice New York Timesa.
04:24
So Pivot, this application --
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Pivot, ova aplikacija --
04:26
I don't want to call it a browser; it's really not a browser,
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ne želim je nazvati preglednik; ona nije stvarno preglednik,
04:28
but you can view web pages with it --
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ali s njom možete gledati mrežne stranice --
04:31
and we bring that zoomable technology
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i donosimo tehnologiju zumiranja
04:33
to every single web page like this.
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svakoj ovakvoj stranici.
04:36
So I can step back,
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Pa se mogu udaljiti,
04:39
pop right back into a specific section.
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i skočiti ravno u određeno područje.
04:41
Now the reason why this is important is because,
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Ovo je važno zbog toga
04:43
by virtue of just viewing web pages in this way,
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što samo zbog gledanja internet stranica na ovaj način,
04:46
I can look at my entire browsing history
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mogu vidjeti svoju čitavu povijest pregledavanja
04:48
in the exact same way.
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na potpuno jednak način.
04:50
So I can drill into what I've done
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Pa se mogu upustiti u analizu onoga što sam radio
04:52
over specific time frames.
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tijekom određenih vremenskih razdoblja.
04:54
Here, in fact, is the state
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Ovdje, u stvari, je stanje
04:56
of all the demo that I just gave.
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svih demonstracija koje sam vam pokazao.
04:58
And I can sort of replay some stuff that I was looking at earlier today.
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I mogu ponovno pustiti stvari koje sam ranije danas gledao.
05:01
And, if I want to step back and look at everything,
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A ako se želim udaljiti i pogledati sve,
05:04
I can slice and dice my history,
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mogu rasporediti svoju povijest
05:06
perhaps by my search history --
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možda po povijesti pretraživanja.
05:08
here, I was doing some nepotistic searching,
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Ovdje sam radio nekakve nepotističke pretrage,
05:10
looking for Bing, over here for Live Labs Pivot.
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tragajući za Bingom, a ovdje za Pivotovom živim laboratorijem.
05:13
And from these, I can drill into the web page
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A odatle mogu zaroniti u Internet stranicu
05:15
and just launch them again.
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i ponovno ih pokrenuti.
05:17
It's one metaphor repurposed multiple times,
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Ovime jednu metaforu višestruko koristimo za razne namjene,
05:20
and in each case it makes the whole greater
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i svaki puta je cjelina veća
05:22
than the sum of the parts with the data.
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od zbroja dijelova ovih podataka.
05:24
So right now, in this world,
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Danas, u svijetu,
05:27
we think about data as being this curse.
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o podacima razmišljamo kao o kletvi.
05:30
We talk about the curse of information overload.
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Govorimo o kletvi informacijskog preopterećenja.
05:33
We talk about drowning in data.
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Govorimo o davljenju u podacima.
05:36
What if we can actually turn that upside down
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Što ako to zapravo možemo preokrenuti
05:38
and turn the web upside down,
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preokrenuti mrežu,
05:40
so that instead of navigating from one thing to the next,
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pa se, umjesto da idemo s jedne stvari na drugu,
05:43
we get used to the habit of being able to go from many things to many things,
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naviknemo da možemo ići s mnogih stvari na mnoge druge stvari,
05:46
and then being able to see the patterns
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i tako moći vidjeti uzorke
05:48
that were otherwise hidden?
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koji su inače skriveni?
05:50
If we can do that, then instead of being trapped in data,
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Ako to možemo postići, tada, umjesto da budemo zarobljeni u podacima,
05:55
we might actually extract information.
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možemo stvarno izvući podatke.
05:58
And, instead of dealing just with information,
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I, umjesto da baratamo samo s informacijama,
06:00
we can tease out knowledge.
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možemo izmamiti znanje.
06:02
And if we get the knowledge, then maybe even there's wisdom to be found.
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A ako dobijemo znanje, tada se možda može steći i mudrost.
06:05
So with that, I thank you.
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S time, ja vam zahvaljujem.
06:07
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Gary Flake - TechnologistGary Flake is a Technical Fellow at Microsoft, and the founder and director of Live Labs.
Why you should listen
Gary Flake is a Technical Fellow at Microsoft, where he focuses on Internet products and technologies including search, advertising, content, portals, community and application development. In this capacity, he helps define and evolve Microsoft's product vision, technical architecture and business strategy for online services. He is also the founder and director of Live Labs, a skunkworks that bridges research and development, and is widely recognized for inventing new best practices for catalyzing and managing innovation.
Prior to joining Microsoft, Flake founded Yahoo! Research Labs, ran Yahoo!'s corporate R&D activities and company-wide innovation effort, and was the Chief Science Officer of Overture, the company that invented the paid search business model. Flake also wrote the award-winning book The Computational Beauty of Nature, which is used in college courses worldwide.
Gary Flake | Speaker | TED.com