ABOUT THE SPEAKER
Adam Sadowsky - Creative entrepreneur
As the president of Syyn Labs, Adam Sadowsky merges art and technology to create interactive projects big and small.

Why you should listen

Adam Sadowsky is the president of Syyn Labs -- a collective of talented people that bring aesthetics and engineering together to create really nifty interactive art. Syyn Labs is responsible for a potpourri of interesting gizmos, from augmented reality namebadges to sound-reactive fire sculpture, but are best known for the huge Rube Goldberg machine created for OK Go's music video "This Too Shall Pass" that instantly went viral via YouTube.

In addition to engineering interactive art, Sadowsky serves as COO for the popular Mindshare LA events, where people across disciplines come together every month to share ideas (thought up while the founders were at TED2005).  He is also the co-founder and vice president of the IBD Foundation, providing support to people with Crohn’s Disease and Ulcerative Colitis, having been diagnosed with the latter in 1984. Sadowsky has also worked in software, product design, video games, genetics research, online auctions and even had quite a successful acting stint, sharing the TV screen with both Jason Bateman and Matthew Perry.

More profile about the speaker
Adam Sadowsky | Speaker | TED.com
TEDxUSC

Adam Sadowsky: How to engineer a viral music video

Adam Sadowsky projektira zarazan glazbeni spot

Filmed:
1,147,291 views

Bend "OK Go" poželjeli su ogromni Rube Goldbergov stroj za svoj sljedeći glazbeni spot -- Adam Sandowsky i njegov tim bili su zaduženi za izgradnju. Ispričao je priču o trudu i projektiranju koja stoji iza ove labirintske kreacije koja je ubrzo postala YouTube senzacija.
- Creative entrepreneur
As the president of Syyn Labs, Adam Sadowsky merges art and technology to create interactive projects big and small. Full bio

Double-click the English transcript below to play the video.

00:15
HiBok there.
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Pozdrav svima!
00:17
I'm going to be talkingkoji govori a little bitbit about
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Pričat ću vam o
00:19
musicglazba, machinesstrojevi and life.
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glazbi, strojevima i životu.
00:22
Or, more specificallyposebno,
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Ili, točnije,
00:25
what we learnednaučeno from the creationstvaranje of a very largeveliki and complicatedsložen machinemašina
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što smo naučili iz stvaranja veoma velikog i kompliciranog stroja
00:28
for a musicglazba videovideo.
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za potrebe glazbenog spota.
00:30
Some of you maysvibanj recognizeprepoznati this imageslika.
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Neki od vas prepoznaju ovu sliku.
00:32
This is the openingotvor frameokvir of the videovideo that we createdstvorio.
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Ovo je početni prizor iz spota kojeg smo napravili.
00:35
We'llMi ćemo be showingpokazivanje the videovideo at the endkraj,
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Video ćemo prikazati na kraju,
00:37
but before we do, I want to talk a little bitbit about
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a prije nego što to učinimo, želio bih nešto reći o tome
00:40
what it is that they wanted.
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što su oni željeli.
00:42
Now, when we first startedpočeo talkingkoji govori to OK Go --
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Dakle, kada smo započeli pregovore s bendom OK Go --
00:45
the nameime of the songpjesma is "This Too ShallĆe PassProći" --
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ime pjesme je "This Too Shall Pass" --
00:48
we were really exciteduzbuđen because
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bili smo zbilja uzbuđeni jer su
00:50
they expressedizrazio interestinteres in buildingzgrada a machinemašina that they could danceples with.
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oni izrazili želju za izgradnjom stroja uz kojeg bi mogli plesati.
00:53
And we were very exciteduzbuđen about this
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I bili smo vrlo uzbuđeni oko toga
00:55
because, of coursenaravno,
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jer, naravno,
00:57
they have a historypovijest of dancingples with machinesstrojevi.
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oni su poznati po plesanju sa strojevima.
01:00
They're responsibleodgovoran for this videovideo, "Here It GoesIde Again."
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Odgovorni su za ovaj spot, "Here It Goes Again".
01:03
50-million-plus-million-plus viewspregleda on YouTubeMladost.
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Više od 50 milijuna pregleda na YouTubeu.
01:05
FourČetiri guys dancingples on treadmillstrake za trčanje,
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Četiri čovjeka plešu na trakama za trčanje,
01:08
no cutsrezovi, just a staticstatički camerafotoaparat.
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bez rezova, samo statična kamera.
01:10
A fantasticallyFantastično viralvirusni and wonderfulpredivan videovideo.
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Stvarno zarazan i prekrasan video.
01:12
So we were really exciteduzbuđen about workingrad with them.
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Zato smo bili veoma uzbuđeni što ćemo raditi s njima.
01:14
And we sortvrsta of startedpočeo talkingkoji govori about what it is that they wanted.
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Počeli smo razgovarati o tome što oni žele.
01:17
And they explainedobjašnjen that they wanted
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I objasnili su nam da žele
01:19
kindljubazan of a RubeRube GoldbergGoldberg machinemašina.
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neku vrstu Rube Goldbergovog stroja.
01:21
Now, for those of you who don't know,
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Sada, za one koji ne znaju,
01:24
a RubeRube GoldbergGoldberg machinemašina
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Rube Goldbergov stroj
01:26
is a complicatedsložen contraptionnovatorstvo,
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je kompliciran izum,
01:28
an incrediblynevjerojatno over-engineered-projektirana piecekomad of machinerystrojevi
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primjer nevjerojatno projektiranog stroja
01:31
that accomplishesostvaruje a relativelyrelativno simplejednostavan taskzadatak.
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koji ostvaruje relativno jednostavan zadatak.
01:34
So we were exciteduzbuđen by this ideaideja,
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Bili smo uzbuđeni zbog te ideje
01:36
and we startedpočeo talkingkoji govori about
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i počeli smo razgovarati o tome
01:38
exactlytočno what it would look like.
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kako bi stroj točno izgledao.
01:40
And we camedošao up with some parametersparametri, because,
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I tako smo smislili neke parametre, jer
01:42
you know, buildingzgrada a RubeRube GoldbergGoldberg machinemašina
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morate biti svjesni da u izradi Rube Goldbergovog stroja
01:44
has limitationsograničenja,
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postoje ograničenja,
01:47
but it alsotakođer is prettyprilično wideširok openotvoren.
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ali je to ujedno prilično slobodan posao.
01:50
And we wanted to make sure that we did something
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Morali smo biti sigurni da ćemo napraviti nešto
01:52
that would work for a musicglazba videovideo.
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što će biti prikladno za glazbeni spot.
01:55
So we camedošao up with a listpopis of requirementszahtjevi,
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Sastavili smo popis želja,
01:58
the "10 commandmentszapovijedi,"
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"10 zapovjedi",
02:00
and they were, in ordernarudžba of ascendingUzlazno difficultyteškoća:
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i poredali ih uzlazno po zahtjevnosti.
02:03
The first is "No magicmagija."
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Prva je "Nema magije!".
02:05
Everything that happeneddogodilo on screenzaslon had to be
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Sve što se događa na ekranu mora biti
02:07
very easilylako understoodrazumjeti by a typicaltipičan viewergledatelj.
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lako razumljivo tipičnom gledatelju.
02:09
The rulepravilo of thumbpalac was that, if my mothermajka couldn'tne mogu understandrazumjeti it,
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Jednostavno pravilo kaže, ako moja majka to ne može razumjeti,
02:12
then we couldn'tne mogu use it in the videovideo.
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nećemo to koristiti u videu.
02:14
They wanted bandbend integrationintegracija,
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Željeli su integraciju benda,
02:16
that is, the machinemašina actinggluma uponna the bandbend membersčlanovi,
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to jest, stroj je u prvom planu,
02:19
specificallyposebno not the other way around.
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a ne obrnuto.
02:21
They wanted the machinemašina actionakcijski to followslijediti the songpjesma feelingosjećaj.
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Željeli su da kretanje stroja prati emociju pjesme.
02:24
So as the songpjesma picksmotika up emotionemocija,
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Dakle, kako se razvija emocija,
02:26
so should the machinemašina
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tako i stroj treba
02:28
get grandervećeg in its processpostupak.
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postajati veličanstveniji.
02:30
They wanted us to make use of the spaceprostor.
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Željeli su da iskoristimo prostor.
02:32
So we have this 10,000-square-foot-kvadratna stopa warehouseskladište we were usingkoristeći,
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Odlučili smo se za skladište površine 10.000 kvadrata
02:35
dividedpodijeljen betweenizmeđu two floorspodovi.
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podijeljeno na dva kata.
02:37
It includeduključen an exteriorvanjski loadingučitavanje dockdok.
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To je uključivalo i dok za utovar.
02:39
We used all of that, includinguključujući a giantgigantski holerupa in the floorkat
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Sve smo to koristili, uključujući i ogromnu rupu u podu
02:42
that we actuallyzapravo descendedspuštena the camerafotoaparat and cameramansnimatelj throughkroz.
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u koju smo spustili kamermana s kamerom.
02:45
They wanted it messyu neredu, and we were happysretan to obligeobvezuju.
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Željeli su da bude neuredno, a mi smo im rado ispunili želju.
02:48
The machinemašina itselfsebe would startpočetak the musicglazba.
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Sam stroj je pokretao glazbu.
02:50
So the machinemašina would get startedpočeo,
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Dakle stroj bi se pokrenuo,
02:52
it would travelputovati some distanceudaljenost,
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neko vrijeme bi radio,
02:54
reactingreakcijom alonguz the way,
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reagirajući putem
02:56
hithit playigrati on an iPodiPod or a tapetraka deckpaluba
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te pritisnuo PLAY na iPod-u, kazetofonu
02:58
or something that would startpočetak playbackreprodukcije.
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ili nečemu što bi pokrenulo playback.
03:00
And the machinemašina would maintainodržavati synchronizationSinkronizacija throughoutkroz.
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I stroj bi održavao sinkronizaciju cijelim putem.
03:03
And speakinggovor of synchronizationSinkronizacija,
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Govoreći o sinkronizaciji,
03:05
they wanted it to syncsinkronizirati to the rhythmritam
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željeli su da stroj bude sinkroniziran s ritmom
03:07
and to hithit specificspecifično beatsotkucaja alonguz the way.
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i da pogodi točno određene udarce.
03:11
Okay. (LaughterSmijeh)
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U redu. (Smijeh)
03:14
They wanted it to endkraj preciselyprecizno on time.
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Željeli su da sve završi točno na vrijeme.
03:17
Okay, so now the startpočetak to finishZavrši timingvrijeme has to be perfectsavršen.
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U redu, sada nam izračun vremena od početka do kraja mora biti savršen.
03:20
And they wanted the musicglazba to droppad out
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I željeli su da glazba u videu
03:22
at a certainsiguran pointtočka in the videovideo
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u jednom trenutku nestane
03:24
and actualstvaran liveživjeti audiozvučni from the machinemašina
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te da se uživo snimi stroj
03:26
to playigrati partdio of the songpjesma.
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koji svira određeni dio pjesme.
03:29
And as if that wasn'tnije enoughdovoljno,
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I kao da to sve nije bilo dovoljno,
03:31
all of these incrediblynevjerojatno complicatingkomplicira things, right,
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sve te nevjerovatno komplicirane stvari, točno,
03:34
they wanted it in one shotšut.
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željeli su da to snimimo u jednom komadu.
03:36
(LaughterSmijeh)
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(Smijeh)
03:38
(ApplausePljesak)
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(Pljesak)
03:43
Okay.
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Ok.
03:46
So, just some statisticsstatistika
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Sada samo neki statistički podaci
03:48
about what we wentotišao throughkroz in the processpostupak.
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o tome kroz što smo sve prošli.
03:50
The machinemašina itselfsebe has
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U stroju je sadržano
03:52
89 distinctizrazit interactionsinterakcije.
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89 različitih interakcija.
03:54
It tookuzeo us 85 takes
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Trebalo nam je 85 pokušaja
03:57
to get it on filmfilm
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dok nismo bili
03:59
to our satisfactionzadovoljstvo.
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zadovoljni snimkom.
04:01
Of those 85 takes,
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Od tih 85 pokušaja,
04:03
only threetri actuallyzapravo successfullyuspješno completeddovršen theirnjihov runtrčanje.
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samo tri su zapravo uspješno ispale.
04:07
We destroyeduništen two pianosklaviri
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Uništili smo dva glasovira
04:09
and 10 televisionstelevizori in the processpostupak.
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i 10 televizora tijekom snimanja.
04:12
We wentotišao to Home DepotDepo well over a hundredstotina timesputa.
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Išli u trgovinu Home Depot preko stotinu puta.
04:15
(LaughterSmijeh)
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(Smijeh)
04:17
And we lostizgubljen one high-heeledvisoku petu shoecipela
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I izgubili smo jednu štiklu
04:20
when one of our engineersinženjeri, HeatherHeather KnightVitez,
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kada je jedna od naših inženjerki, Heather Knight,
04:22
left her high-heeledvisoku petu shoecipela -- after a nicelijepo dinnervečera,
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ostavila svoje cipele -- poslije ugodne večere,
04:24
and returnedvratio back to the buildizgraditi --
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vratila se u skladište --
04:26
and left it in a pilegomila of stuffstvari.
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i ostavila ih na hrpi stvari.
04:28
And anotherjoš engineerinženjer thought, "Well, that would be a really good thing to use"
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Drugi inženjer je pomislio, "Ovo bi nam moglo koristiti.",
04:30
and endedzavršeno up usingkoristeći it as a really nicelijepo triggerokidač.
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i cipela je završila kao dosta zgodan prekidač.
04:32
And it's actuallyzapravo in the machinemašina.
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I zbilja je u stroju.
04:35
So what did we learnnaučiti from all of this?
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Koju smo pouku izvukli iz svega ovoga?
04:37
Well, havingima completeddovršen this,
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Pa, budući da smo dovršili taj posao,
04:39
we have the opportunityprilika to stepkorak back and reflectodraziti
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imamo priliku vratiti se unazad i promisliti
04:41
on some of the things.
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o nekim stvarima.
04:43
And we learnednaučeno that smallmali stuffstvari stinkssmrdi.
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Naučili smo da su male stvari bez veze.
04:45
Little ballsjaja in woodendrveni trackspjesme
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Male loptice u drvenim stazama
04:48
are really susceptibleosjetljiv to
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su zbilja podložne
04:50
humidityvlažnost and temperaturetemperatura and a little bitbit of dustprah,
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vlazi, temperaturi i maloj količini prašini,
04:52
and they fallpad out of the trackspjesme,
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ispadaju iz staza
04:54
the exacttočno angleskutovi makesmarke it hardteško to get right.
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te zbog kuteva stvar postaje komplicirana.
04:56
And yetjoš, a bowlingkuglanje balllopta will always followslijediti the sameisti pathstaza.
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S druge strane, kugla za kuglanje će uvijek ići istim putem.
04:59
It doesn't matterstvar what temperaturetemperatura it is,
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Bez obzira na to kolika je temperatura,
05:01
doesn't matterstvar what's in its way;
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bez obzira što joj se nalazi na putu,
05:03
it will prettyprilično much get where it needspotrebe to go.
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vrlo vjerojatno je da će ići onim putem kojim treba ići.
05:05
But as much as the smallmali stuffstvari stinkssmrdi, we neededpotreban somewherenegdje to startpočetak,
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No, iako su male stvari bez veze, negdje moramo početi
05:07
so that we would have somewherenegdje to go.
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kako bismo nekamo mogli stići.
05:09
And so you have to startpočetak with it. You have to focusfokus on it.
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Moramo početi s tim. Moramo se usredotočiti.
05:12
SmallMali stuffstvari stinkssmrdi,
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Male stvari su bez veze,
05:14
but, of coursenaravno, it's essentialosnovni, right?
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ali su, naravno, neophodne.
05:16
What elsedrugo? PlanningPlaniranje is incrediblynevjerojatno importantvažno.
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Što još? Planiranje je veoma važno.
05:19
(LaughterSmijeh)
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(Smijeh)
05:23
You know, we spentpotrošen a lot of time ideatingideating
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Znate, potrošili smo dosta vremena zamišljajući
05:25
and even buildingzgrada some of these things.
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i sastavljajući neke od ovih stvari.
05:27
It's been said that, "No battlebitka planplan
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Jednom je rečeno, "Nijedan ratni plan
05:29
survivespreživi contactkontakt with the enemyneprijatelj."
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nije preživio kontakt s neprijateljem."
05:31
I think our enemyneprijatelj was physicsfizika --
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Ja mislim da je naš neprijatelj bila fizika --
05:33
(LaughterSmijeh)
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(Smijeh)
05:35
and she's a cruelokrutan mistressljubavnica.
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a to je jedna zla gospođa.
05:38
OftenČesto, we had to pullVuci things out as a resultproizlaziti
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Često smo morali vaditi neke stvari van
05:40
because of timingvrijeme or aestheticsestetika or whateveršto god.
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kako bi udovoljili vremenu, estetici i koječemu.
05:43
And so while planningplaniranje is importantvažno, so is flexibilitysavitljivost.
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Dakle, planiranje je važno, ali moramo biti fleksibilni.
05:46
These are all things that endedzavršeno up
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Mnogo stvari se nije održalo
05:48
not makingizrađivanje it into the finalkonačni machinemašina.
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u zadnjoj verziji stroja.
05:50
So alsotakođer, put reliablepouzdan stuffstvari last,
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Isto tako, pouzdane stvari stavite na kraj,
05:54
the stuffstvari that's going to runtrčanje everysvaki time.
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stvari koje će upaliti svaki put.
05:56
Again, smallmali to largeveliki is relevantrelevantan here.
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I ponovo, važno je ići od manjeg prema većem.
05:59
The little LegoLego carautomobil in the beginningpočetak of the videovideo
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Mali Lego autić na početku videa
06:02
referencesreference the bigvelika, realstvaran carautomobil
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odgovara velikom, pravom automobilu
06:04
nearblizu the endkraj of the videovideo.
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pri kraju videa.
06:06
The bigvelika, realstvaran carautomobil worksdjela everysvaki time; there's no problemproblem about it.
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Veliki, pravi auto radi svaki put; nismo imali problema s njim.
06:09
The little one had a tendencysklonost to try to runtrčanje off the trackstaza
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Mali autić je ponekad znao otići izvan staze
06:11
and that's a problemproblem.
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i to je bio problem.
06:13
But you don't want to have to resetVrati izvorno the wholečitav machinemašina
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Ne želite biti primorani da ponovno pokrećete cijeli stroj
06:15
because the LegoLego carautomobil at the endkraj doesn't work, right.
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zbog toga što je Lego autić na kraju zakazao, zar ne?
06:17
So you put that up frontispred so that, if it failsne,
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Zato njega stavite na početak, ako zataji,
06:19
at leastnajmanje you know
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barem nećete
06:21
you don't have to resetVrati izvorno the wholečitav thing.
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morati sve resetirati.
06:23
Life can be
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Život zna biti
06:26
messyu neredu.
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neuredan.
06:29
There were incrediblynevjerojatno difficulttežak momentstrenutke in the buildingzgrada of this thing.
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Bilo je nevjerovatno teških trenutaka u sastavljanju ovog čuda.
06:32
MonthsMjeseca were spentpotrošen in this tinysićušan, coldhladno warehouseskladište.
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Mjeseci su potrošeni u ovom malom, hladnom skladištu.
06:35
And the wonderfulpredivan elationushićenje that we had
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I predivni zanos koji smo osjetili
06:37
when we finallykonačno completeddovršen it.
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kada smo konačno dovršili posao.
06:39
So it's importantvažno to rememberzapamtiti that whetherda li it's good or it's badloše,
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Uvijek trebamo biti svjesni da bilo dobro, ili loše,
06:42
"This Too ShallĆe PassProći."
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"I to će proći".
06:44
Thank you very much.
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Hvala puno.
06:46
(ApplausePljesak)
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(Pljesak)
06:52
And now to introducepredstaviti
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I sada da predstave
06:54
theirnjihov musicglazba videovideo,
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svoj video,
06:56
we have OK Go.
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OK Go.
06:58
OK Go: An introductionUvod. HelloPozdrav TEDxUSCTEDxUSC.
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Ok Go: Uvod. Pozdrav, TEDxUSC.
07:00
We are OK Go.
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Mi smo Ok Go.
07:02
What are we doing? Oh, just hangingvješanje out with our GrammyGrammy. What what!
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Što radimo? Ma, samo se družimo sa svojim Grammy-em. Ha ha!
07:05
It think we can do better than this. HelloPozdrav TEDxUSCTEDxUSC.
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Mislim da možemo bolje od ovog. Pozdrav, TEDxUSC.
07:08
We are OK Go. Have you readčitati the "NaturalPrirodni CuriosityZnatiželja CabinetKabinet?"
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Jeste li čitali "The Cabinet of Natural Curiosity"?
07:11
I mean, "CuriosityZnatiželja" -- excuseizgovor me.
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Mislim, znatiželjnost... Ispričajte me.
07:13
Let me startpočetak again.
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Počet ću ispočetka.
07:15
We need some more ridiculoussmiješan things besidesosim toga "The CabinetKabinet of NaturalPrirodni CuriositiesZanimljivosti."
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Trebamo još smiješnih stvari pored ove knjige.
07:18
Tim'sTim je sundialSunčani sat hatšešir.
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Timov šešir.
07:20
Have you seenvidio the newnovi work they'vešto ga do doneučinio to the WaltzValcer TowersKule?
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Jeste li vidjeli što su učinili Waltz tornjevima?
07:22
Sorry, startpočetak again.
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Sorry, ispočetka.
07:24
(BarkingGuljenje kore)
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(Lavež)
07:26
DogsPsi.
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Psi.
07:28
HelloPozdrav, TEDxUSCTEDxUSC. We are OK Go,
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Pozdrav TEDxUSC,
07:30
and this our newnovi videovideo, "This Too ShallĆe PassProći."
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i ovo je naš novi spot, "This Too Shall Pass".
07:33
[unclearnejasan]
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[nejasno]
07:35
KayKay, we can still do one better I think, yeah.
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Kay, mislim da još uvijek možemo bolje od ovoga, da.
07:38
That one'sjedan je prettyprilično good. It's gettinguzimajući better.
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Ovo je dosta dobro. Popravljamo se.
08:04
(MusicGlazba)
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(Glazba)
08:21
♫ You know you can't keep lettingiznajmljivanje it get you down ♫
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♫ Znaš da ne smiješ dozvoliti da te povuče dolje ♫
08:24
♫ And you can't keep draggingpovlačenje that deadmrtav weighttežina around ♫
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♫ I ne možeš neprestano nositi naokolo tu mrtvačku težinu ♫
08:33
♫ If there ain'tnije all that much to lugLug around ♫
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♫ Ako to i nije puno za vući naokolo ♫
08:36
♫ Better runtrčanje like hellpakao when you hithit the groundtlo
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♫ Bolje bježi kada dotakneš dno ♫
08:44
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
08:50
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
08:56
♫ You can't stop these kidsdjeca from dancingples
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♫ Ne možeš spriječiti ovu djecu da plešu ♫
08:59
♫ Why would you want to? ♫
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♫ Zašto bi to želio? ♫
09:01
EspeciallyPosebno when you're alreadyveć gettinguzimajući yourstvoj
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♫ Posebno kada ti već dobivaš svoje ♫
09:08
CuzCuz if your mindum don't movepotez and your kneeskoljena don't bendzavoj
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♫ Jer ako se tvoje misli ne kreću i tvoja koljena ne savijaju ♫
09:11
♫ Well don't go blamingokrivljavanje the kidsdjeca again ♫
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♫ Pa, nemoj opet kriviti djecu ♫
09:19
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
09:25
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
09:31
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
09:37
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
09:40
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
09:43
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro♫
09:54
♫ Let it go ♫
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♫ Pusti ♫
09:58
♫ This too shalltreba passproći
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♫ I to će proći ♫
10:06
♫ Let it go ♫
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♫ Pusti ♫
10:10
♫ This too shalltreba passproći
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♫ I to će proći ♫
10:18
♫ You know you can't keep lettingiznajmljivanje it get you down ♫
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♫ Znaš da ne smiješ dozvoliti da te povuče dolje ♫
10:21
♫ No, you can't keep lettingiznajmljivanje it get you down ♫
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♫ Ne, ne smiješ dozvoliti da te povuče dolje ♫
10:30
♫ Let it go ♫
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♫ Pusti ♫
10:34
♫ This too shalltreba passproći
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♫ I to će proći ♫
10:40
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro ♫
10:46
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro ♫
10:52
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro ♫
11:04
♫ When the morningjutro comesdolazi
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♫ Kada dođe jutro ♫
11:13
(CheeringNavijanje)
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(Navijanje)
Translated by Senzos Osijek
Reviewed by Tilen Pigac - EFZG

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ABOUT THE SPEAKER
Adam Sadowsky - Creative entrepreneur
As the president of Syyn Labs, Adam Sadowsky merges art and technology to create interactive projects big and small.

Why you should listen

Adam Sadowsky is the president of Syyn Labs -- a collective of talented people that bring aesthetics and engineering together to create really nifty interactive art. Syyn Labs is responsible for a potpourri of interesting gizmos, from augmented reality namebadges to sound-reactive fire sculpture, but are best known for the huge Rube Goldberg machine created for OK Go's music video "This Too Shall Pass" that instantly went viral via YouTube.

In addition to engineering interactive art, Sadowsky serves as COO for the popular Mindshare LA events, where people across disciplines come together every month to share ideas (thought up while the founders were at TED2005).  He is also the co-founder and vice president of the IBD Foundation, providing support to people with Crohn’s Disease and Ulcerative Colitis, having been diagnosed with the latter in 1984. Sadowsky has also worked in software, product design, video games, genetics research, online auctions and even had quite a successful acting stint, sharing the TV screen with both Jason Bateman and Matthew Perry.

More profile about the speaker
Adam Sadowsky | Speaker | TED.com