TEDGlobal 2012
Matt Mills: Image recognition that triggers augmented reality
Matt Mills: Rozoznávanie obrazov, ktoré otvára svet rozšírenej reality
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Matt Mills a Tamara Roukaerts predstavujú Aurasmu, nový nástroj na rozšírenú realitu, ktorý dokáže súvislo vykresliť svet tak, ako ho vnímame cez smartfón. Dostávame sa za hranice predchádzajúcej rozšírenej reality. Ich "aury" dokážu všetko - od hovoriacich malieb po zobrazenie aktuálnych správ na papierových novinách.
Double-click the English transcript below to play the video.
00:16
So wouldn't it be amazing if our phones
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Nebolo by úžasné, ak by naše telefóny
00:19
could see the world in the same way that we do,
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videli svet rovnako ako my
00:22
as we're walking around being able
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a počas prechádzky,
00:24
to point a phone at anything,
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by sme ho namierili na čokoľvek
00:26
and then have it actually recognize images and objects
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a skutočne by rozoznal obrazy a objekty
00:28
like the human brain, and then be able to pull in information
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podobne, ako ľudský mozog. Potom by nám ponúkol informácie
00:31
from an almost infinite library of knowledge
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z takmer nekonečnej knižnice poznatkov,
00:34
and experiences and ideas.
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skúseností a nápadov.
00:36
Well, traditionally that was seen as science fiction,
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Nuž, tradične sme to vnímali ako sci-fi,
00:38
but now we've moved to a world
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avšak už sme sa posunuli do doby,
00:39
where actually this has become possible.
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kde sa toto všetko stalo možným.
00:41
So the best way of explaining it is to just show it.
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Najlepším spôsobom vysvetlenia je ukážka.
00:44
What you can see over here is Tamara,
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Tu vidíte Tamaru,
00:45
who is holding my phone that's now plugged in.
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ktorá drží môj telefón, ktorý je zapojený.
00:47
So let me start with this.
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Začal by som týmto.
00:49
What we have here is a painting
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Tu vidíme maľbu
00:51
of the great poet Rabbie Burns,
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významného básnika Robbieho Burnsa.
00:53
and it's just a normal image,
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Je to úplne normálny obraz,
00:55
but if we now switch inputs over to the phone,
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ale ak prepneme vstup do telefónu,
00:57
running our technology, you can see
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môžete pomocou našej technológie,
00:59
effectively what Tamara's seeing on the screen,
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vidieť presne to, čo vidí Tamara na obrazovke.
01:02
and when she points at this image,
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Keď ho namieri na obraz,
01:03
something magical happens.
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stane sa niečo úžasné.
01:06
(Laughter) (Bagpipes)
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(Smiech) (Gajdy)
01:10
(Bagpipes) (Applause)
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(Gajdy) (Potlesk)
01:13
(Bagpipes)
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(Gajdy)
01:19
Voice: Now simmer blinks on flowery braes ...
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Hlas: Horúce pohľady na svahy kvetov...
01:21
Matt Mills: Now, what's great about this is,
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Matt Mills: Úžasné je na tom to,
01:23
there's no trickery here.
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že v tom nie je žiadny trik.
01:25
There's nothing done to this image.
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Nič sa s obrazom nedeje.
01:27
And what's great about this is the technology's
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A úžasná je tiež technológia,
01:30
actually allowing the phone to start to see and understand
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ktorá vlastne umožňuje telefónu vidieť a chápať rovnako,
01:33
much like how the human brain does.
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ako to dokáže ľudský mozog.
01:35
Not only that, but as I move the object around,
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A nie len to. Keď objekt otočím,
01:38
it's going to track it and overlay that content seamlessly.
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bude ho sledovať a ucelene prekryje celý obsah.
01:44
Again, the thing that's incredible about this is
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Ešte je na tom úžasná jedna vec,
01:46
this is how advanced these devices have become.
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a to, že aké pokročilé sú tieto zariadenia.
01:48
All the processing to do that was actually done
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Všetky potrebné údaje
01:50
on the device itself.
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si spracoval telefón sám.
01:52
Now, this has applications everywhere,
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Dá sa to použiť kdekoľvek,
01:54
whether in things like art in museums, like you just saw,
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či už v galériách spôsobom, aký ste práve videli,
01:58
or in the world of, say, advertising, or print journalism.
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prípadne vo svete reklamy alebo tlačových médií.
02:01
So a newspaper becomes out of date as soon as it's printed.
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Noviny sú neaktuálne hneď po ich vytlačení.
02:05
And here is this morning's newspaper,
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Tu máme raňajšie noviny,
02:07
and we have some Wimbledon news, which is great.
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v ktorých sú správy z Wimbledonu, čo je super.
02:09
Now what we can do is point at the front of the newspaper
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Teraz môžeme namieriť telefón na noviny
02:12
and immediately get the bulletin.
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a okamžite získame prehľad správ.
02:14
Voice: ... To the grass, and it's very important that you adapt
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Hlas: ... Na trávu a je veľmi dôležité, aby ste sa prispôsobili
02:17
and you, you have to be flexible, you have to be willing
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a musíte byť flexibilný, musíte byť pripravený
02:20
to change direction at a split second,
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bleskovo zmeniť smer
02:22
and she does all that. She's won this title.
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a ona to dokáže. Vyhrala tento turnaj.
02:25
MM: And that linking of the digital content
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MM: Prepájanie digitálneho obsahu
02:28
to something that's physical is what we call an aura, and
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s niečím fyzickým je to, čo nazývame aura.
02:31
I'll be using that term a little bit as we go through the talk.
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Počas prednášky budem tento termín používať.
02:33
So, what's great about this is it isn't just a faster,
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Na tejto veci nie je úžasný len rýchlejší
02:36
more convenient way to get information in the real world,
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a pohodlnejší spôsob získavania informácií v reálnom svete,
02:39
but there are times when actually using this medium
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ale nastane doba, kedy si pomocou tohto média
02:42
allows you to be able to display information in a way
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budete môcť zobraziť informácie spôsobom,
02:44
that was never before possible.
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ktorý nikdy nebol možný.
02:46
So what I have here is a wireless router.
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Mám tu bezdrôtový router.
02:49
My American colleagues have told me I've got to call it a router,
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Moji americkí kolegovia mi povedali, že to mám volať rauter,
02:52
so that everyone here understands — (Laughter) —
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aby to tu každý pochopil... (Smiech)
02:54
but nonetheless, here is the device.
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... no tak či onak, toto je to zariadenie.
02:58
So now what I can do is, rather than getting the instructions
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Teraz môžem urobiť to, že namiesto hľadania návodu online,
03:01
for the device online, I can simply point at it,
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na toto zariadenie len jednoducho ukážem,
03:03
the device is recognized, and then --
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zariadenie je rozoznané a potom...
03:08
Voice: Begin by plugging in the grey ADSL cable.
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Hlas: Začnite pripojením šedého ADSL kábla.
03:11
Then connect the power. Finally, the yellow ethernet cable.
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Potom pripojte napájací kábel a žltý ethernetový kábel.
03:16
Congratulations. You have now completed setup.
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Gratulujeme! Dokončili ste nastavenie.
03:20
(Laughter) MM: Awesome. Thank you.
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(Smiech) MM: Úžasné! Ďakujem.
03:22
(Applause)
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(Potlesk)
03:25
The incredible work that made that possible was done
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Všetko je to možné vďaka ohromnému úsiliu,
03:28
here in the U.K. by scientists at Cambridge,
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ktorú odviedli vedci tu v Británii, v Cambridgi,
03:31
and they work in our offices,
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ktorí pracujú v našich kanceláriách.
03:33
and I've got a lovely picture of them here.
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Mám tu aj ich peknú fotku.
03:34
They couldn't all be on stage, but we're going to
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Nemohli byť všetci tu na javisku,
03:36
bring their aura to the stage, so here they are.
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ale prinesieme sem ich auru, takže tu ich máme.
03:43
They're not very animated. (Laughter)
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Nie sú veľmi čulí. (Smiech)
03:45
This was the fourth take, I'm told. (Laughter)
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Vraj to bol štvrtý pokus. (Smiech)
03:50
Okay. So, as we're talking about Cambridge,
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Dobre. Keď už hovoríme o Cambridgi,
03:53
let's now move on to technical advancements,
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presuňme sa k technickým pokrokom,
03:55
because since we started putting this technology
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pretože odkedy sme pred 12 mesiacmi začali
03:58
on mobile phones less than 12 months ago,
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dávať túto technológiu do mobilov,
04:02
the speed and the processing in these devices
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rýchlosť a spracovávanie dát v týchto zariadeniach
04:04
has grown at a really phenomenal rate,
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sa zvýšila naozaj fenomenálnym tempom.
04:06
and that means that I can now take cinema-quality
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To znamená, že môžem vziať 3D objekty
04:08
3D models and place them in the world around me,
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v kinokvalite a umiestniť ich okolo seba.
04:12
so I have one over here.
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Jeden mám práve tu.
04:14
Tamara, would you like to jump in?
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Tamara, môžeš sa do toho pustiť?
04:19
(Music)
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(Hudba)
04:22
(Dinosaur roaring) (Laughter)
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(Rev dinosaura) (Smiech)
04:27
MM: I should leap in.
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MM: Mal by som uskočiť.
04:29
(Music) (Dinosaur roaring)
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(Hudba) (Rev dinosaura)
04:33
(Applause)
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(Potlesk)
04:38
So then, after the fun, comes the more emotional side
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Po zábavnej stránke prichádza tá emocionálnejšia strana toho,
04:41
of what we do, because effectively, this technology
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čo robíme, pretože v skutočnosti vám táto technológia
04:43
allows you to see the world through someone's eyes,
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umožňuje vidieť svet očami iného
04:45
and for that person to be able to take a moment in time
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a pre túto osobu umožňuje zaznamenať si momenty,
04:48
and effectively store it and tag it to something physical
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efektívne ich uložiť a priradiť ich k niečomu fyzickému,
04:51
that exists in the real world.
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čo existuje v reálnom svete.
04:53
What's great about this is, the tools to do this are free.
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Najlepšie na tom je, že potrebné nástroje sú zadarmo.
04:56
They're open, they're available to everyone within our application,
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Sú otvorené, prístupné pre všetkých na požiadanie
04:59
and educators have really got on board with the classrooms.
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a učitelia vychádzajú so žiakmi naozaj dobre.
05:03
So we have teachers who've tagged up textbooks,
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Existujú učitelia, ktorí označili učebnice,
05:05
teachers who've tagged up school classrooms,
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učitelia, ktorí označili triedy.
05:07
and a great example of this is a school in the U.K.
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Výborným príkladom je škola v Británii.
05:09
I have a picture here from a video, and we're now going to play it.
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Mám tu obrázok z videa, ktoré si teraz prehráme.
05:14
Teacher: See what happens. (Children talking) Keep going.
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Učiteľ: Uvidíš, čo sa stane. Pokračuj.
05:22
Child: TV. (Children react)
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Dieťa: TV. (Deti reagujú)
05:25
Child: Oh my God.
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Dieťa: To je super!
05:27
Teacher: Now move it either side. See what happens.
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Učiteľ: Teraz s tým pohni do oboch strán. Uvidíš, čo sa stane.
05:29
Move away from it and come back to it.
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Odstúp a príď naspäť.
05:33
Child: Oh, that is so cool.
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Dieťa: Ó, to je skvelé.
05:36
Teacher: And then, have you got it again?
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Učiteľ: A teraz? Máš to znova?
05:39
Child: Oh my God! How did you do that?
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Dieťa: Božemôj! Ako si to urobil?
05:43
Second child: It's magic.
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Druhé dieťa: Ja to zázračné.
05:46
(Laughter) MM: (Laughs) So, it's not magic.
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(Smiech) MM: (Smeje sa) Nie je to mágia.
05:50
It's available for everyone to do,
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Každý to dokáže urobiť
05:51
and actually I'm going to show you how easy it is to do
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a, vlastne, ukážem vám, aké je to jednoduché
05:53
by doing one right now.
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práve teraz.
05:54
So, as sort of — I'm told it's called a stadium wave,
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Takže, napríklad... Vraveli mi, že sa to volá mexická vlna,
05:57
so we're going to start from this side of the room
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tak teda začneme na tejto strane miestnosti
05:59
on the count of three, and go over to here.
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a na tri pôjdeme na druhú.
06:00
Tamara, are you recording?
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Tamara, nahrávaš?
06:02
Okay, so are you all ready?
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Dobre, všetci pripravení?
06:04
One, two, three. Go!
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Raz, dva, tri, teraz!
06:06
Audience: Whooooooo!
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Hľadisko: (Whoooooo!)
06:10
MM: Fellows are really good at that. (Laughs) (Laughter)
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MM: Ste v tom naozaj dobrí. (Smeje sa)
(Smiech)
(Smiech)
06:13
Okay. Now we're going to switch back
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Dobre, teraz sa presunieme späť
06:15
into the Aurasma application,
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do aplikácie Aurasma
06:17
and what Tamara's going to do is tag that video that we just
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a Tamara označí video, ktoré sme práve natočili,
06:20
took onto my badge, so that I can remember it forever.
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pod mojou značkou, takže si ho môžem navždy zapamätať.
06:26
Now, we have lots of people who are doing this already,
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Existuje mnoho ľudí, ktorí to už robia,
06:29
and we've talked a little bit about the educational side.
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a to hovoríme o stránke vzdelávania.
06:32
On the emotional side, we have people who've
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Z emocionálneho hľadiska existujú ľudia,
06:34
done things like send postcards and Christmas cards
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ktorí posielali pohľadnice a vianočné pozdravy rodinám
06:37
back to their family with little messages on them.
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spolu s krátkou správou.
06:40
We have people who have, for example,
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Existujú ľudia, ktorí napríklad
06:42
taken the inside of the engine bay of an old car
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pod kapotou starého auta
06:44
and tagged up different components within an engine,
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označili rozličné komponenty motora,
06:47
so that if you're stuck and you want to find out more,
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takže ak si neviete rady a chcete sa dozvedieť viac,
06:49
you can point and discover the information.
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stačí na ne ukázať a zistíte si informácie.
06:52
We're all very, very familiar with the Internet.
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Všetci poznáme internet.
06:55
In the last 20 years, it's really
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Za ostatných 20 rokov úplne
06:57
changed the way that we live and work,
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zmenil spôsob nášho života a práce,
06:59
and the way that we see the world, and what's great is,
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i spôsob, akým vidíme svet. Skvelé je,
07:02
we sort of think this is the next paradigm shift,
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že si myslíme, že je to ďalší paradigmatický posun,
07:05
because now we can literally take the content
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pretože v súčasnosti môžeme doslova vziať obsah,
07:08
that we share, we discover, and that we enjoy
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ktorý zdieľame, objavujeme, vychutnávame si ho
07:11
and make it a part of the world around us.
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a robíme ho súčasťou sveta okolo nás.
07:14
It's completely free to download this application.
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Aplikáciu si môžete stiahnuť zadarmo.
07:16
If you have a good Wi-Fi connection or 3G,
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Ak máte dobré Wi-Fi pripojenie alebo 3G,
07:18
this process is very, very quick.
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tento proces je veľmi, veľmi rýchly.
07:20
Oh, there we are. We can save it now.
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Á, tu to máme. Môžeme to teraz uložiť.
07:21
It's just going to do a tiny bit of processing
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Dáta sa rýchlo spracujú,
07:24
to convert that image that we just took
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aby sa snímka, ktorú sme práve urobili,
07:26
into a sort of digital fingerprint,
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premenila na akýsi digitálny odtlačok.
07:28
and the great thing is, if you're a professional user,
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Je super, že ak ste profesionálny používateľ,
07:30
-- so, a newspaper -- the tools are pretty much identical
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tieto nástroje sú takmer identické s tými,
07:32
to what we've just used to create this demonstration.
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pomocou ktorých som spravil túto prezentáciu.
07:35
The only difference is that you've got the ability
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Jediný rozdiel je v tom, že máte možnosť
07:37
to add in links and slightly more content. Are you now ready?
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pridať odkazy a trochu viac obsahu. Ste pripravení?
07:39
Tamara Roukaerts: We're ready to go.
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Tamara Roukaerts: Môžeme to spustiť.
07:40
MM: Okay. So, I'm told we're ready, which means
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MM: Dobre, tak vraj sme pripravení, čo značí,
07:43
we can now point at the image, and there you all are.
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že môžeme teraz ukázať na obrázok a všetkých vás tu máme.
07:45
MM on video: One, two, three. Go!
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MM na videu: Raz, dva, tri, teraz!
07:51
MM: Well done. We've been Aurasma. Thank you.
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MM: Výborne. Sme Aurasma. Ďakujem.
07:54
(Applause)
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(Potlesk)
ABOUT THE SPEAKERS
Matt Mills - TechnologistMatt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.
Why you should listen
Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.
They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.
Why you should listen
Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.
Tamara Roukaerts | Speaker | TED.com