ABOUT THE SPEAKERS
Matt Mills - Technologist
Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.

Why you should listen

Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.

They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."

More profile about the speaker
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.

Why you should listen

Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.

More profile about the speaker
Tamara Roukaerts | Speaker | TED.com
TEDGlobal 2012

Matt Mills: Image recognition that triggers augmented reality

Matt Mills: Prepoznavanje slika koje pokreće proširenu stvanost.

Filmed:
2,675,029 views

Matt Mills i Tamara Roukaerts demonstriraju Aurasmu, novi alat proširene stvarnosti koji može animirati svijet koji vidimo kroz pametni telefon. Idući preko granica prethodnih proširenih stvarnosti, njihove "aure" mogu napraviti sve od toga da slika progovori do živih vijesti preko tiskanih novina. .
- Technologist
Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones. Full bio -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones. Full bio

Double-click the English transcript below to play the video.

00:16
So wouldn'tne bi it be amazingnevjerojatan if our phonestelefoni
0
1067
2723
Ne bi li bilo odlično da naši telefoni
00:19
could see the worldsvijet in the sameisti way that we do,
1
3790
2398
mogu vidjeti svijet na isti način kao i mi,
00:22
as we're walkinghodanje around beingbiće ableu stanju
2
6188
1926
dok hodamo uokolo s mogučnošću
00:24
to pointtočka a phonetelefon at anything,
3
8114
2199
da uperimo telefon u bilo što,
00:26
and then have it actuallyzapravo recognizeprepoznati imagesslika and objectsobjekti
4
10313
2095
i da onda prepozna slike i predmete
00:28
like the humanljudski brainmozak, and then be ableu stanju to pullVuci in informationinformacija
5
12408
2770
kao ljudski mozak, i onda pronaći informacije
00:31
from an almostskoro infinitebeskonačan libraryknjižnica of knowledgeznanje
6
15178
2999
iz gotovo beskrajne knjižnice znanja
00:34
and experiencesiskustva and ideasideje.
7
18177
2113
i iskustva i ideja.
00:36
Well, traditionallytradicionalno that was seenvidio as scienceznanost fictionfikcija,
8
20290
2087
Pa, tradicionalno ovo je bilo viđeno kao znanstvena fantastika,
00:38
but now we'veimamo movedpomaknuto to a worldsvijet
9
22377
1150
ali sada smo se preselili u svijet
00:39
where actuallyzapravo this has becomepostati possiblemoguće.
10
23527
2331
gdje je ovo postalo zaista moguće.
00:41
So the bestnajbolje way of explainingobjašnjavajući it is to just showpokazati it.
11
25858
2595
I najbolji način da vam to objasnim je da vam pokažem.
00:44
What you can see over here is TamaraTamara,
12
28453
1605
Ono što ovdje možete vidjeti je Tamara,
00:45
who is holdingdržanje my phonetelefon that's now pluggedčep in.
13
30058
1815
koja drži moj mobitel koji je sada uključen.
00:47
So let me startpočetak with this.
14
31873
1936
Pa pustite da počnem s ovim.
00:49
What we have here is a paintingslika
15
33809
1568
Ovdje imamo sliku
00:51
of the great poetpjesnik RabbieRabbie BurnsOpekline,
16
35377
2256
velikog pjesnika Rabbiea Burnsa,
00:53
and it's just a normalnormalan imageslika,
17
37633
1817
i to je obična slika,
00:55
but if we now switchprekidač inputsulazi over to the phonetelefon,
18
39450
2391
ali ako prebacimo podatke na mobitel,
00:57
runningtrčanje our technologytehnologija, you can see
19
41841
2225
koristeći našu tehnologiju, možete vidjeti
00:59
effectivelyučinkovito what Tamara'sTamarina seeingvidim on the screenzaslon,
20
44066
2342
što Tamara vidi na ekranu,
01:02
and when she pointsbodova at this imageslika,
21
46408
1553
i kada ga okrene prema ovoj slici,
01:03
something magicalčaroban happensdogađa se.
22
47961
2217
nešto čarobno se dogodi.
01:06
(LaughterSmijeh) (BagpipesGajde)
23
50178
4362
(Smijeh) (Gajde)
01:10
(BagpipesGajde) (ApplausePljesak)
24
54540
2608
(Gajde) (Pljesak)
01:13
(BagpipesGajde)
25
57148
6880
(Gajde)
01:19
VoiceGlas: Now simmerpirjati blinkstrepti on floweryCvjetni braesBraes ...
26
64043
1783
Glas: Sad ljeto treperi na cvjetnim obroncima ...
01:21
MattMatt MillsMlinovi: Now, what's great about this is,
27
65826
1625
Mat Mills: Sad, ono što je odlično ovdje,
01:23
there's no trickeryvaranje here.
28
67451
1812
da nema nikakvih trikova.
01:25
There's nothing doneučinio to this imageslika.
29
69263
2636
Ništa nije napravljeno ovoj slici.
01:27
And what's great about this is the technology'stehnologija je
30
71899
3025
I ono što je odlično je da tehnologija
01:30
actuallyzapravo allowingomogućujući the phonetelefon to startpočetak to see and understandrazumjeti
31
74924
2575
dozvoljava telefonu da vidi i razumije
01:33
much like how the humanljudski brainmozak does.
32
77499
2130
otprilike kao i ljudski mozak.
01:35
Not only that, but as I movepotez the objectobjekt around,
33
79629
2503
Ne samo to, nego i dok pomičem predmet unaokolo,
01:38
it's going to trackstaza it and overlayprekriti that contentsadržaj seamlesslyneprimjetno.
34
82132
6039
pratit će ga i prekriti taj sadržaj neprimjetno.
01:44
Again, the thing that's incrediblenevjerojatan about this is
35
88171
2037
I opet, stvar koja je odlična u vezi ovoga je
01:46
this is how advancednapredan these devicesuređaji have becomepostati.
36
90208
2186
da su ovi uređaji postali tako napredni.
01:48
All the processingobrada to do that was actuallyzapravo doneučinio
37
92394
2128
Svo procesuiranje koje je bilo potrebno da se napravi ovo
01:50
on the deviceuređaj itselfsebe.
38
94522
2466
dogodilo se na samom uređaju.
01:52
Now, this has applicationsaplikacije everywheresvugdje, posvuda,
39
96988
2051
Ovo ima primjene svugdje,
01:54
whetherda li in things like artumjetnost in museumsMuzeji, like you just saw,
40
99039
3715
bilo da je to umjetnost u muzejima, kao što ste sad vidjeli,
01:58
or in the worldsvijet of, say, advertisingoglašavanje, or printotisak journalismnovinarstvo.
41
102754
3255
ili u svijetu, recimo oglašavanja, ili pisanog novinarstva,
02:01
So a newspapernovine becomespostaje out of datedatum as soonuskoro as it's printedtiskan.
42
106009
3401
Novine postaju zastarjele u onom trenutku kada su tiskane.
02:05
And here is this morning'sujutro je newspapernovine,
43
109410
1992
I ovdje su jutarnje novine,
02:07
and we have some WimbledonWimbledon newsvijesti, whichkoji is great.
44
111402
2178
i imamo neke vijesti iz Wimbeldona, što je odlično.
02:09
Now what we can do is pointtočka at the frontispred of the newspapernovine
45
113580
2965
Sad, ono što možemo učiniti je uperiti u prednju stranu novina
02:12
and immediatelyodmah get the bulletinbilten.
46
116545
2096
i odmah dobiti naslov.
02:14
VoiceGlas: ... To the grasstrava, and it's very importantvažno that you adaptprilagoditi
47
118641
3231
Glas: ... Na travi, i vrlo je važno da se prilagodite
02:17
and you, you have to be flexiblefleksibilno, you have to be willingspreman
48
121872
2396
i da budete fleksibilni, morate biti voljni
02:20
to changepromijeniti directionsmjer at a splitSplit seconddrugi,
49
124268
2521
promijeniti smjer u djeliću sekunde,
02:22
and she does all that. She's wonwon this titletitula.
50
126789
2982
i ona čini sve to. Ona je osvojila ovaj naslov.
02:25
MMMM: And that linkingpovezivanje of the digitaldigitalni contentsadržaj
51
129771
3185
MM: I to povezivanje digitalnog sadržaja
02:28
to something that's physicalfizička is what we call an auraaura, and
52
132956
2429
s nečim što je fizičko je ono što zovemo aura, i
02:31
I'll be usingkoristeći that termtermin a little bitbit as we go throughkroz the talk.
53
135385
2367
ja ću koristiti taj termin pomalo kako budemo išli kroz razgovor.
02:33
So, what's great about this is it isn't just a fasterbrže,
54
137752
3292
Dakle, ono što je odlično u vezi ovoga je da to nije samo brži,
02:36
more convenientzgodan way to get informationinformacija in the realstvaran worldsvijet,
55
141044
2820
ugodniji način za dobivanje informacija iz stvarnog svijeta,
02:39
but there are timesputa when actuallyzapravo usingkoristeći this mediumsrednji
56
143864
2519
ali postoje i prilike kada stvarno korištenje ovog medija
02:42
allowsomogućuje you to be ableu stanju to displayprikaz informationinformacija in a way
57
146383
2332
dozvoljava da prikažeš informaciju na način
02:44
that was never before possiblemoguće.
58
148715
2115
na koji to dosada nije bilo moguće.
02:46
So what I have here is a wirelessbežični routerusmjerivač.
59
150830
2839
Ono što imam ovdje je bežični router.
02:49
My AmericanAmerički colleagueskolege have told me I've got to call it a routerusmjerivač,
60
153669
3265
Moji američki kolege rekli su mi da ga moram zvati router
02:52
so that everyonesvatko here understandsrazumije — (LaughterSmijeh) —
61
156934
1820
kako bi svi ovdje razumjeli -- (Smijeh) --
02:54
but nonethelessipak, here is the deviceuređaj.
62
158754
3445
ali svejedno, ovdje je uređaj,
02:58
So now what I can do is, ratherradije than gettinguzimajući the instructionsinstrukcije
63
162199
3070
Dakle, ono što sada mogu učiniti, rađe nego da pribavljam upute
03:01
for the deviceuređaj onlinena liniji, I can simplyjednostavno pointtočka at it,
64
165269
2606
za uređaj onlline, jednostavno mogu uperiti na njega,
03:03
the deviceuređaj is recognizedpriznat, and then --
65
167875
4572
uređaj je prepoznat, i onda --
03:08
VoiceGlas: BeginPočeti by plugginguključivanjem in the greysiva ADSLADSL cablekabel.
66
172447
3112
Glas: Počnite sa ukopčavanjem sivog ADSL kabla.
03:11
Then connectSpojiti the powervlast. FinallyKonačno, the yellowžuta boja ethernetEthernet cablekabel.
67
175559
5471
Zatim spojite napajanje. Posljednje, žuti eternet kabl.
03:16
CongratulationsČestitke. You have now completeddovršen setupPostava.
68
181030
3356
Čestitamo. Dovršili ste spajanje.
03:20
(LaughterSmijeh) MMMM: AwesomeStrašan. Thank you.
69
184386
2166
(Smijeh) MM: Divno. Hvala vam.
03:22
(ApplausePljesak)
70
186552
3110
(Pljesak)
03:25
The incrediblenevjerojatan work that madenapravljen that possiblemoguće was doneučinio
71
189662
2978
Rad koji je ovo omogućio napravljen je
03:28
here in the U.K. by scientistsznanstvenici at CambridgeCambridge,
72
192640
2838
ovdje u Ujedinjenom Kraljevstvu, od strane znanstvenika u Cambridgeu,
03:31
and they work in our officesuredi,
73
195478
1785
i oni rade u našim uredima,
03:33
and I've got a lovelylijep pictureslika of them here.
74
197263
1528
i ja imam ovdje jednu njihovu sliku.
03:34
They couldn'tne mogu all be on stagefaza, but we're going to
75
198791
1759
Nisu mogli svi biti na pozornici, ali
03:36
bringdonijeti theirnjihov auraaura to the stagefaza, so here they are.
76
200550
3698
donijet ćemo njihovu auru na pozornicu, evo ih.
03:43
They're not very animatedanimirani. (LaughterSmijeh)
77
207955
1924
Nisu vrlo animirani. (Smijeh)
03:45
This was the fourthČetvrta take, I'm told. (LaughterSmijeh)
78
209879
4268
Ovo je četvrti pokušaj, tako mi je rečeno. (Smijeh)
03:50
Okay. So, as we're talkingkoji govori about CambridgeCambridge,
79
214147
3465
U redu. Dakle, dok pričamo o Cambridgeu,
03:53
let's now movepotez on to technicaltehnička advancementsnapredak,
80
217612
2361
pogledajmo sada tehničke napretke,
03:55
because sinceod we startedpočeo puttingstavljanje this technologytehnologija
81
219973
2167
jer otkad smo počeli stavljati ovu tehnologiju
03:58
on mobilemobilni phonestelefoni lessmanje than 12 monthsmjeseci agoprije,
82
222140
4115
na mobilne telefone prije manje od 12 mjeseci,
04:02
the speedubrzati and the processingobrada in these devicesuređaji
83
226255
2054
brzina i procesuiranje na ovim uređajima
04:04
has grownodrastao at a really phenomenalfenomenalan ratestopa,
84
228309
2400
rasla je fenomenalnim omjerom,
04:06
and that meanssredstva that I can now take cinema-qualitykino-kvalitete
85
230709
2254
i to znači da sada možete raditi 3D modele
04:08
3D modelsmodeli and placemjesto them in the worldsvijet around me,
86
232963
3210
kino kvalitete i onda ih postaviti u svijet oko mene,
04:12
so I have one over here.
87
236173
2184
dakle, imam jedan ovdje.
04:14
TamaraTamara, would you like to jumpskok in?
88
238357
3685
Tamara, bi li uskočila?
04:19
(MusicGlazba)
89
243765
2829
(Glazba)
04:22
(DinosaurDinosaur roaringurliče) (LaughterSmijeh)
90
246594
5007
(Dinosaur riče) (Smijeh)
04:27
MMMM: I should leapskok in.
91
251601
2177
MM: Trebao bih uskočiti.
04:29
(MusicGlazba) (DinosaurDinosaur roaringurliče)
92
253778
3777
(Glazba) (Dinosaur riče)
04:33
(ApplausePljesak)
93
257555
5149
(Pljesak)
04:38
So then, after the funzabava, comesdolazi the more emotionalemotivan sidestrana
94
262704
2440
I onda, nakon zabave, dolazi ona emotivnija strana
04:41
of what we do, because effectivelyučinkovito, this technologytehnologija
95
265144
2456
onoga što radimo, jer efektivno, ova tehnologija
04:43
allowsomogućuje you to see the worldsvijet throughkroz someone'snetko eyesoči,
96
267600
2392
dozvoljava vam da vidite svijet kroz nečije oči,
04:45
and for that personosoba to be ableu stanju to take a momenttrenutak in time
97
269992
2913
i ta osoba ima mogućnost uzeti tren u vremenu
04:48
and effectivelyučinkovito storedućan it and tagoznaka it to something physicalfizička
98
272905
3133
spremiti ga i povezati s nečim fizičkim
04:51
that existspostoji in the realstvaran worldsvijet.
99
276038
1977
što postoji u stvarnom svijetu.
04:53
What's great about this is, the toolsalat to do this are freebesplatno.
100
278015
2521
Ono što je odlično kod ovoga je da su alati kojima se ovo radi besplatni.
04:56
They're openotvoren, they're availabledostupno to everyonesvatko withinunutar our applicationprimjena,
101
280536
3128
Oni su otvoreni, dostupni svima unutar aplikacije,
04:59
and educatorsodgojitelji have really got on boardodbor with the classroomsučionice.
102
283664
3682
i odgajatelji su prihvatili učionice.
05:03
So we have teachersučitelji who'vekoji su taggedOznačene up textbooksudžbenici,
103
287346
2374
Tako da imamo učitelje koji su označili udžbenike,
05:05
teachersučitelji who'vekoji su taggedOznačene up schoolškola classroomsučionice,
104
289720
2040
učitelje koji su označili školske učionice,
05:07
and a great exampleprimjer of this is a schoolškola in the U.K.
105
291760
2173
i odličan primjer ovoga je škola u Ujedinjenom Kraljevstvu.
05:09
I have a pictureslika here from a videovideo, and we're now going to playigrati it.
106
293933
3008
Ovdje imam sliku iz videa, i sada ćemo ga pustiti.
05:14
TeacherUčitelj: See what happensdogađa se. (ChildrenDjeca talkingkoji govori) Keep going.
107
298372
7740
Učitelj: Vidite što se događa. (Djeca pričaju) Idemo dalje.
05:22
ChildDijete: TVTV. (ChildrenDjeca reactreagirati)
108
306112
3913
Dijete: TV. (Djeca reagiraju)
05:25
ChildDijete: Oh my God.
109
310025
1380
Dijete. O Bože.
05:27
TeacherUčitelj: Now movepotez it eitherili sidestrana. See what happensdogađa se.
110
311405
2554
Učitelj: Sad ga pomičite na bilo koju stranu. Vidite što se događa.
05:29
MovePremjestiti away from it and come back to it.
111
313959
3412
Odmaknite se od toga i vratite mu se.
05:33
ChildDijete: Oh, that is so coolsvjež.
112
317371
3145
Dijete: O, to je tako super.
05:36
TeacherUčitelj: And then, have you got it again?
113
320516
2887
Učitelj: I onda, imate li ga ponovno?
05:39
ChildDijete: Oh my God! How did you do that?
114
323403
4408
Dijete: O Bože! Kako ste to napravili?
05:43
SecondDrugi childdijete: It's magicmagija.
115
327811
2732
Drugo dijete: To je čarolija.
05:46
(LaughterSmijeh) MMMM: (LaughsSmijeh) So, it's not magicmagija.
116
330543
3573
(Smijeh) MM: (Kroz smijeh) Dakle, to nije magija.
05:50
It's availabledostupno for everyonesvatko to do,
117
334116
1767
To svatko od nas može,
05:51
and actuallyzapravo I'm going to showpokazati you how easylako it is to do
118
335883
1885
i ja ću Vam pokazati koliko je to jednostavno napraviti
05:53
by doing one right now.
119
337768
1289
tako što ću to napraviti sada.
05:54
So, as sortvrsta of — I'm told it's calledzvao a stadiumstadion waveval,
120
339057
2756
Kao, recimo --- kažu mi da se to zove stadionski val,
05:57
so we're going to startpočetak from this sidestrana of the roomsoba
121
341813
1317
počet ćemo na ovoj strani sobe
05:59
on the countračunati of threetri, and go over to here.
122
343130
1950
na tri, i otići ćemo do ovdje.
06:00
TamaraTamara, are you recordingsnimanje?
123
345080
1383
Tamara, snimaš li?
06:02
Okay, so are you all readyspreman?
124
346463
1884
Dakle, jeste svi spremni?
06:04
One, two, threetri. Go!
125
348347
2199
Jedan, dva, tri. Idemo!
06:06
AudiencePublika: WhoooooooWhooooooo!
126
350546
3625
Publika: Whooooooo!
06:10
MMMM: FellowsMomci are really good at that. (LaughsSmijeh) (LaughterSmijeh)
127
354171
3434
MM: Momci su dosta dobri u tome (Smijeh)
06:13
Okay. Now we're going to switchprekidač back
128
357605
1697
Ok, sad ćemo to prebaciti
06:15
into the AurasmaAurasma applicationprimjena,
129
359302
1821
u Aurasma aplikaciju,
06:17
and what Tamara'sTamarina going to do is tagoznaka that videovideo that we just
130
361123
3385
i ono što će Tamara napraviti je označiti ovaj video koji smo upravo
06:20
tookuzeo ontona my badgeznačka, so that I can rememberzapamtiti it foreverzauvijek.
131
364508
6039
snimili na moju značku, tako da ga se mogu zauvijek sjećati.
06:26
Now, we have lots of people who are doing this alreadyveć,
132
370547
3305
Sad, imamo mnoštvo ljudi koji ovo već rade,
06:29
and we'veimamo talkedRazgovarao a little bitbit about the educationalobrazovni sidestrana.
133
373852
2258
i pričali smo malo o edukacijskoj strani.
06:32
On the emotionalemotivan sidestrana, we have people who'vekoji su
134
376110
2150
S emocionalne strane, imamo ljude koji
06:34
doneučinio things like sendposlati postcardsrazglednice and ChristmasBožić cardskartice
135
378260
3072
su poslali razglednice i Božićne čestitke
06:37
back to theirnjihov familyobitelj with little messagesporuke on them.
136
381332
3226
natrag svojim obiteljima sa malim porukama na njima.
06:40
We have people who have, for exampleprimjer,
137
384558
2229
Imamo ljude, koji na primjer,
06:42
takenpoduzete the insideiznutra of the enginemotor bayzaljev of an oldstar carautomobil
138
386787
2057
koji su slikali motor starog auta
06:44
and taggedOznačene up differentdrugačiji componentskomponente withinunutar an enginemotor,
139
388844
2465
i označili različite dijelove motora,
06:47
so that if you're stucku škripcu and you want to find out more,
140
391309
2279
tako da ako zapnete i želite otkriti više,
06:49
you can pointtočka and discoverotkriti the informationinformacija.
141
393588
2561
možete uperiti i otkriti informacije.
06:52
We're all very, very familiarupoznat with the InternetInternet.
142
396149
3070
Svi smo upoznati s internetom.
06:55
In the last 20 yearsgodina, it's really
143
399219
2850
U posljednjih 20 godina zaista
06:57
changedpromijenjen the way that we liveživjeti and work,
144
402069
1894
smo promijenili način na koji živimo i radimo,
06:59
and the way that we see the worldsvijet, and what's great is,
145
403963
3032
i način na koji vidimo svijet, i ono što je odlično je,
07:02
we sortvrsta of think this is the nextSljedeći paradigmparadigma shiftsmjena,
146
406995
2314
da na neki način mislimo da ovo mijenja paradigmu,
07:05
because now we can literallydoslovce take the contentsadržaj
147
409309
3407
jer sada doslovno možemo uzeti sadržaj
07:08
that we sharePodjeli, we discoverotkriti, and that we enjoyuživati
148
412716
3196
koji dijelimo, koji otkrivamo, i u kojem uživamo
07:11
and make it a partdio of the worldsvijet around us.
149
415912
2372
i učiniti ga dijelom svijeta oko nas.
07:14
It's completelypotpuno freebesplatno to downloadpreuzimanje datoteka this applicationprimjena.
150
418284
1826
Ova aplikacija je besplatna za preuzimanje.
07:16
If you have a good Wi-FiWi-Fi connectionveza or 3G,
151
420110
2734
Ako imate dobru Wi-Fi konekciju ili 3G,
07:18
this processpostupak is very, very quickbrz.
152
422844
1265
ovaj proces je vrlo vrlo brz.
07:20
Oh, there we are. We can saveuštedjeti it now.
153
424109
1913
O, ovdje smo. Sada to možemo spremiti.
07:21
It's just going to do a tinysićušan bitbit of processingobrada
154
426022
2236
Napravit će malu količinu procesuiranja
07:24
to convertPretvoriti that imageslika that we just tookuzeo
155
428258
2121
kako bismo pretvorili sliku koju smo upravo napravili
07:26
into a sortvrsta of digitaldigitalni fingerprintotisak prsta,
156
430379
1904
u nekakav digitalni otisak prsta,
07:28
and the great thing is, if you're a professionalprofesionalac userkorisnik,
157
432283
2033
i odlična stvar je, da ako ste profesionalni korisnik,
07:30
-- so, a newspapernovine -- the toolsalat are prettyprilično much identicalidentičan
158
434316
2680
-- dakle novine -- alati su potpuno jednaki
07:32
to what we'veimamo just used to createstvoriti this demonstrationdemonstracija.
159
436996
2494
onome što smo koristili kako bismo napravili ovu demonstraciju.
07:35
The only differencerazlika is that you've got the abilitysposobnost
160
439490
1712
Jedina razlika je da imate mogućnost
07:37
to adddodati in linkslinkovi and slightlymalo more contentsadržaj. Are you now readyspreman?
161
441202
2677
dodavanja novih sadržaja. Jeste li spremni?
07:39
TamaraTamara RoukaertsRoukaerts: We're readyspreman to go.
162
443879
1052
Tamara Roukaerts: Spremni smo za pokret.
07:40
MMMM: Okay. So, I'm told we're readyspreman, whichkoji meanssredstva
163
444931
2206
MM: U redu. Kažu mi da smo spremni, što znači
07:43
we can now pointtočka at the imageslika, and there you all are.
164
447137
2419
da sada mogu uperiti na sliku, i svi ste tu.
07:45
MMMM on videovideo: One, two, threetri. Go!
165
449556
6395
MM na videu: Jedan, dva, tri. Idemo!
07:51
MMMM: Well doneučinio. We'veMoramo been AurasmaAurasma. Thank you.
166
455951
2349
MM: Vrlo dobro. Postali smo Aurasma. Hvala vam.
07:54
(ApplausePljesak)
167
458300
5634
(Pljesak)
Translated by Ivan Stamenkovic
Reviewed by Tilen Pigac - EFZG

▲Back to top

ABOUT THE SPEAKERS
Matt Mills - Technologist
Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.

Why you should listen

Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay "auras"--3D images, games, animations--onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map... or create your own "aura" and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.

They say: "This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us."

More profile about the speaker
Matt Mills | Speaker | TED.com
Tamara Roukaerts -
Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.

Why you should listen

Tamara joined Aurasma at its launch in June 2011 as Head of Marketing, having previously led marketing at venture-backed start-up Light Blue Optics for four years. Prior to that, she earned her high-tech stripes working for the Cambridge-MIT Institute - a $100 million joint venture between the University of Cambridge and the Massachusetts Institute of Technology. Tamara started her career working in advertising for Saatchi & Saatchi and has a Masters degree from Oxford University.

More profile about the speaker
Tamara Roukaerts | Speaker | TED.com