TED@Cannes
Gary Wolf: The quantified self
Gary Wolf: Kvantifikované ego
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Na TED@Cannes, Gary Wolf podal 5-minútový úvod do pútavej novej zábavky: použitia mobilných aplikácií a vždy zapnutých zariadení na sledovanie a analyzovanie našich tiel, nálad, stravy, výdavkov -- takmer všetkého v našich denných životoch čo sa dá merať -- v úžasných geekovských detailoch.
Gary Wolf - Journalist
Journalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ... Full bio
Journalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ... Full bio
Double-click the English transcript below to play the video.
00:17
I got up this morning at 6:10 a.m.
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Dnes ráno som vstal o 6:10,
00:20
after going to sleep at 12:45 a.m.
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po tom ako som šiel spať o trištvrte na jednu.
00:23
I was awakened once during the night.
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Jedenkrát som sa v noci zobudil.
00:25
My heart rate was 61 beats per minute --
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Môj pulz bol 61 úderov za minútu.
00:27
my blood pressure, 127 over 74.
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Môj tlak krvi 127 na 74.
00:30
I had zero minutes of exercise yesterday,
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Včera som cvičil nula minút,
00:32
so my maximum heart rate during exercise wasn't calculated.
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takže môj maximálny pulz počas cvičenia sa nevypočítal.
00:35
I had about 600 milligrams of caffeine,
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Mal som asi 600 mg kofeínu,
00:37
zero of alcohol.
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nula alkoholu.
00:39
And my score on the Narcissism Personality Index,
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A moje skóre na Narcistickom osobnostnom indexe,
00:42
or the NPI-16,
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alebo NPI-16,
00:44
is a reassuring 0.31.
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je ukľudňujúcich 0,31.
00:48
We know that numbers are useful for us
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Vieme, že čísla sú pre nás užitočné,
00:50
when we advertise, manage, govern, search.
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keď propagujeme, manažujeme, spravujeme, hľadáme.
00:53
I'm going to talk about how they're useful when we reflect,
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Budem hovoriť o tom, ako môžu byť užitočné, keď reflektujeme,
00:56
learn, remember
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učíme sa, zapamätávame si
00:58
and want to improve.
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a keď sa chceme zlepšovať.
01:01
A few years ago, Kevin Kelly, my partner, and I
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Pred pár rokmi, Kevin Kelly, môj spoločník, a ja,
01:04
noticed that people were subjecting themselves
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sme si všimli, že ľudia sa sami vystavujú
01:06
to regimes of quantitative measurement and self-tracking
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režimu kvantitatívnych meraní a seba sledovania,
01:08
that went far beyond the ordinary, familiar habits
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ktoré ďaleko prekračovali bežné, obyčajné zvyky
01:11
such as stepping on a scale every day.
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ako sa stavať na váhu každý deň.
01:14
People were tracking their food via Twitter,
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Ľudia sledovali svoje jedlo cez Twitter,
01:17
their kids' diapers on their iPhone.
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plienky svojich detí na iPhone.
01:19
They were making detailed journals
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Viedli si podrobné záznamy
01:21
of their spending, their mood,
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ich výdavkov, ich nálad,
01:23
their symptoms, their treatments.
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ich symptómov, ich liečby.
01:26
Now, we know some of the technological facts
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Poznáme niektoré technologické fakty,
01:29
that are driving this change in our lifestyle --
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ktoré nás ženú k tejto zmene nášho životného štýlu -
01:32
the uptake and diffusion of mobile devices,
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rozšírenie a rozptýlenie mobilných zariadení,
01:35
the exponential improvement in data storage
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exponenciálne zlepšovanie ukladania
01:37
and data processing,
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a spracovania dát,
01:39
and the remarkable improvement in human biometric sensors.
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a pozoruhodné zlepšenie ľudských biometrických senzorov.
01:42
This little black dot there
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Táto tu malá čierna bodka
01:44
is a 3D accelerometer.
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je 3D akcelerometer.
01:46
It tracks your movement through space.
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Meria váš pohyb v priestore.
01:50
It is, as you can see, very small and also very cheap.
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Je to, ako môžte vidieť, veľmi malé a aj veľmi lacné.
01:53
They're now down to well under a dollar a piece,
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Sú už pod dolár za kus
01:55
and they're going into all kinds of devices.
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a dávajú sa do všetkých možných zariadení.
01:57
But what's interesting
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Ale čo je zaujímavé,
01:59
is the incredible detailed information that you can get
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sú neuveriteľne detailné informácie ktoré môžete dostať
02:02
from just one sensor like this.
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iba z jedného takého senzora.
02:05
This kind of sensor
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Tento druh senzora
02:07
is in the hit biometric device --
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je v hitovom biometrickom zariadení -
02:09
among early adopters at the moment -- the Fitbit.
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spomedzi terajších najprogresívnejších užívateľov - vo Fitbit-e.
02:12
This tracks your activity and also your sleep.
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Sleduje vašu aktivitu, ale aj váš spánok.
02:16
It has just that sensor in it.
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Má v sebe len tento senzor.
02:18
You're probably familiar with the Nike+ system.
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Pravdepodobne poznáte Nike+ systém.
02:20
I just put it up because that little blue dot is the sensor.
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Ukazujem ho len preto, že tá malá modrá bodka je senzor.
02:24
It's really just a pressure sensor
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Je to len tlakový senzor,
02:26
like the kind that's in a doorbell.
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ako tie čo sú vo zvončekoch na dverách.
02:28
And Nike knows how to get
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A Nike vie ako dostať
02:30
your pace and distance from just that sensor.
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vašu rýchlosť a vzdialenosť len z tohto senzora.
02:33
This is the strap
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Toto je popruh,
02:36
that people use to transmit heart-rate data
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ktorý ľudia používajú na prenos dát o pulze
02:39
to their Nike+ system.
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do ich Nike+ systému.
02:41
This is a beautiful, new device
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Toto je nádherné, nové zariadenie,
02:43
that gives you detailed sleep tracking data,
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ktoré vám dáva detailné dáta o vašom spánku,
02:46
not just whether you're asleep or awake, but also your phase of sleep --
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nie len či ste spali alebo bdeli, ale aj fázy vášho spánku -
02:49
deep sleep, light sleep, REM sleep.
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hlboký spánok, ľahký spánok, REM spánok.
02:51
The sensor is just a little strip of metal in that headband there.
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Senzor je len malý pásik kovu v tejto čelenke.
02:54
The rest of it is the bedside console;
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Zvyšok je na konzole pri posteli.
02:57
just for reference, this is a sleep tracking system from just a few years ago --
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Iba na porovnanie, toto je systém sledovania spánku s pred pár rokov -
03:00
I mean, really until now.
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myslím, vlastne až doteraz.
03:03
And this is the sleep tracking system of today.
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A toto je systém sledovania spánku dnes.
03:05
This just was presented
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Toto bolo len nedávno prezentované
03:07
at a health care conference in D.C.
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na zdravotníckej konferencii vo Washingtone D.C.
03:09
Most of what you see there is an asthma inhaler,
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Väčšina z toho čo tu vidíte je inhalátor na astmu,
03:12
but the top is a very small GPS transceiver,
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ale na vrchu je veľmi malý GPS vysielač,
03:15
which gives you the date and location
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ktorý zaznamená dátum a miesto
03:18
of an asthma incident,
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záchvatu astmy,
03:20
giving you a new awareness
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a dáva tak nové vnímanie
03:22
of your vulnerability
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vašej zraniteľnosti
03:24
in relation to time and environmental factors.
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vo vzťahu k času a environmentálnym faktorom.
03:28
Now, we know that new tools
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Vieme, že nové nástroje
03:31
are changing our sense of self in the world --
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menia naše vnímanie seba vo svete -
03:35
these tiny sensors that gather data in nature,
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tieto maličké senzory zbierajú dáta v prírode,
03:38
the ubiquitous computing
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všadeprítomné počítanie,
03:40
that allows that data to be understood and used,
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ktoré umožňuje, aby dáta boli pochopené a využité
03:43
and of course the social networks
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a samozrejme, sociálne siete,
03:45
that allow people to collaborate and contribute.
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ktoré dovoľujú ľudom kolaborovať a prispievať.
03:50
But we think of these tools as pointing outward,
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Ale myslíme na tieto nástroje ako smerujúce von,
03:54
as windows
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ako okná
03:56
and I'd just like to invite you to think of them
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a ja by som vás rád vyzval, aby ste na ne mysleli
03:58
as also turning inward
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aj smerom dovnútra,
04:00
and becoming mirrors.
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aby sa z nich stali zrkadlá.
04:02
So that when we think about using them
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Keď myslíme na ich používanie,
04:04
to get some systematic improvement,
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aby sme dosiahli systematické zlepšenie,
04:06
we also think about how they can be useful for self-improvement,
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myslíme aj na to, ako nám môžu pomôcť v seba zlepšovaní,
04:09
for self-discovery, self-awareness, self-knowledge.
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na sebaobjavovanie, sebauvedomenie a sebapoznanie.
04:13
Here's a biometric device:
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Toto je biometrické zariadenie:
04:15
a pair of Apple Earbuds.
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pár Apple Earbuds (slúchadlá).
04:17
Last year, Apple filed some patents
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Minulý rok Apple požiadal o patenty
04:19
to get blood oxygenation,
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na zisťovanie okysličenia krvi,
04:21
heart rate and body temperature via the Earbuds.
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pulzu a telesnej teploty cez tieto Earbuds.
04:25
What is this for?
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Načo to je?
04:27
What should it be for?
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Načo by to malo byť?
04:29
Some people will say it's for biometric security.
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Niektorí povedia, že na biometrickú bezpečnosť.
04:31
Some people will say it's for public health research.
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Ďaľší povedia, že na verejný výskum zdravia.
04:34
Some people will say it's for avant-garde marketing research.
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Iní povedia, že na avantgardný marketingový prieskum.
04:39
I'd like to tell you
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Rád by som vám povedal,
04:41
that it's also for self-knowledge.
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že je to aj na sebapoznanie.
04:43
And the self isn't the only thing; it's not even most things.
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A ego nie je jediná vec; nie je to ani väčšina vecí.
04:46
The self is just our operation center,
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Ego je len našim operačným centrom,
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our consciousness,
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našim vedomím,
04:52
our moral compass.
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našim morálnym kompasom.
04:55
So, if we want to act
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Takže ak chceme
04:57
more effectively in the world,
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fungovať efektívnejšie vo svete,
04:59
we have to get to know ourselves better.
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musíme sa lepšie poznať.
05:01
Thank you.
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Ďakujem.
ABOUT THE SPEAKER
Gary Wolf - JournalistJournalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ...
Why you should listen
Gary Wolf is a contributing editor at Wired magazine, where he writes regularly about the culture of science and technology (as well as many other topics). He is also the co-founder, with Wired colleague Kevin Kelly, of The Quantified Self, a blog about "selfknowledge through numbers."
He was an early editor at Hotwired / Wired Digital, and helped push the technical and editorial limits of the early web. His books include Dumb Money: Adventures of a Day Trader (with Joey Anuff) and Wired: A Romance, and he’s working on a book called (for now) The Quantified Self.
Gary Wolf | Speaker | TED.com